KR20140094041A

KR20140094041A - System for providing event using user's points

Info

Publication number: KR20140094041A
Application number: KR1020130003576A
Authority: KR
Inventors: 배세창
Original assignee: (주)럭키스토리
Priority date: 2013-01-11
Filing date: 2013-01-11
Publication date: 2014-07-30

Abstract

According to the present invention, a system to provide an event using a user point comprises an event providing interface which includes: a point providing module to generate a point which has a different price through a point generation server equipped in a member store and providing to the user when the user purchases a merchandise; and an event providing module to ask the user to participate in an event with the point and providing a reward to a winner by drawing a lottery by executing the event. According to the system, the user can have a chance to receive a reward by participating in an event with a point given after the purchase of a merchandise, and a system operator can introduce new users and increase sales by performing target marketing through the user′s basic information.

Description

SYSTEM FOR PROVIDING EVENT USING USER'S POINTS [0002]

The present invention relates to an event providing system using a user's point. More specifically, the present invention relates to a system and method for providing various kinds of events such as a lottery, To provide an advantage of purchasing a specific commodity that gives a point to a point operator, and at the same time to give various benefits to a user.

Cyber money is a product that can be used in cyber space such as mobile and web, and it is a kind of benefit that is paid to a customer (user) when a seller of a product purchases his or her product.

There are various kinds of cyber money such as cyber coupons, points, mileage, event application tickets and discount coupons, and they are widely used in virtually all commercial fields for attracting customers and promoting product sales.

In addition, various event generating / providing systems using cyber money accumulated in the user are disclosed, for example, Korean Patent No. 984015, Korean Patent Laid-Open Nos. 10-2000-0054845, Korean Patent Laid- -0075991, and the like.

The prior art provides a method of generating an event that can attract a customer's interest, such as a separate commerce transaction such as banking or a loan using a point paid to a user, or a payment method of a prize through a lottery.

Here, in the case of a point paid to a user after purchasing a product or using a service, there are many users who do not know the point occurrence fact and the point amount so that the point is annihilated. Therefore, There are various event generation systems using points for the purpose of giving customers a separate benefit through the generation of an event.

However, since the known event generation system using these points seeks diversity in point accumulation, point sharing, accumulation of points, and point use method, it has specialized in some methods of sporadically using points, However, there is a problem in that it can not provide a method other than a specialized use method at the same time.

Furthermore, the point is an additional benefit generated by a user's consumption behavior, in which users who have similar points paid in a specific product selling space (web page) in a certain period have a common similarity in consumption patterns, The user can not provide a space for providing information specialized for users having commonalities or sharing product purchase information among such users.

Accordingly, it is possible to provide various and convenient points of use by integrating sporadic event generation methods using known points, and also to share various information and usage methods for using points, It is necessary to develop an event providing system of a new and advanced point-use method that enables a more efficient consumption of contents by providing the user with a more convenient point-of-use.

Disclosure of the Invention The present invention has been conceived to overcome the problems of the above-described technology, and it is an object of the present invention to provide a user with an award of a prize by providing a point to a user who purchased the commodity at a merchant affiliated with the system, And system operators to provide new customer acquisition and targeted marketing opportunities.

Another object of the present invention is to provide an environment in which a user can participate in an event using a point paid to him / her more easily through a smart phone.

Yet another object of the present invention is to provide an environment in which groups of users having similar consumption patterns are grouped and online communities can be performed among users belonging to the group by analyzing points and product purchase information paid within a specific period.

It is a further object of the present invention to provide a function of sharing products among users constituting the community.

A further object of the present invention is to provide a detailed and scientific way to provide information on trends of recommended products that are of interest to users in the community, thereby preventing excessive expenditure and creating a healthy consumption culture environment.

In order to achieve the above object, according to the present invention, there is provided an event providing system using a user's point, wherein when a user purchases a product through a point creation server provided at a blind spot, A point providing module; And an event providing module for allowing the user to participate in the event via the point, and awarding a prize to the winner by drawing the winner upon execution of the event.

The event providing module may further include a point confirmation part for confirming the number of points paid to the user through the point providing module, a point confirmation part for printing a QR code on the receipt provided to the user who purchased the product, The present invention provides a function of guiding the user to an event providing mobile page through a QR code recognition application of a point check part, and provides an event to be informed to a user by changing a QR code printed on the receipt A QR code printing part for differentially processing a mobile page, an event providing part for proceeding an event to a user connected to the event generating mobile page, and a part for giving a prize to a winner winning the event, And a code interlocking portion It shall be.

In addition, the point providing module may have a function of storing point information indicating the amount of points paid for the purchased product by the user and purchase information indicating the type of the product, and the system may further include: A consumption pattern determining section for processing the consumption pattern of the user in one of numerical values and codes to generate consumption pattern information through the purchase information, a user judged to have a similar consumption pattern value by the consumption pattern judging section, A group setting unit for grouping users, a community providing a community providing platform having a function of providing a unique ID and a password to a plurality of users grouped by the group setting unit and having chatting, text transmission, and file transmission / A community providing interface having a community providing module composed of a providing unit; And a control unit.

According to the event providing system using the user's point according to the present invention,

1) The user has the opportunity to receive the prizes by participating in the event through points paid after purchasing the goods, and the system operator can pursue sales increase by attracting new users or performing targeted marketing through user's basic information However,

2) Provide the opportunity to easily participate in the event through the smartphone of the user by printing the QR code widely used in the smartphone by differently printing the receipt for purchasing the product,

3) By creating a community by grouping users with similar consumption patterns, it is possible to provide convenience in sharing product information and sharing purchase items,

4) Providing users with information on trends and changes in consumption trends of the products, analyzing the number of times of exposure of online articles, as well as providing news about the product areas of interest within the group, It has the effect of orienting the consumer culture.

1 is a conceptual diagram showing a schematic configuration of an event providing system using a user's point.
2 is a block diagram showing a detailed configuration of a system of the present invention;
3 is a conceptual diagram illustrating the function of the QR code interlocking unit of the present invention.
4 is a flowchart schematically illustrating the function of the community providing module of the present invention;

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. The accompanying drawings are not drawn to scale and wherein like reference numerals in the various drawings refer to like elements.

1 is a conceptual diagram showing a schematic configuration of an event providing system using a user's point.

The system of the present invention includes a point generating server 10 for generating a cyber money point which can be expressed as a kind of numerical value when a user purchases goods / services such as a POS terminal and an online payment platform, The central control server 20 is connected to the central control server 20 so as to be able to communicate with each other so that the central control server 20 can acquire points previously generated by the point generating server 10 And provides a main function of the present invention such as new creation of an event and sharing of points, as well as recommending an event available through the point. Each configuration of the central control server 20 constitutes a main configuration of the system of the present invention, and the system according to the present invention can be largely reclassified into two configurations as shown in FIG.

As can be seen from FIG. 1, the system according to the present invention is basically capable of including the community providing interface 200 in addition to the event providing interface 100.

The event providing interface 100 provides a function of granting a prize winning prize to a user according to whether a prize is won or not by providing an event such as a lottery using a point paid by the user or pre-owned by the user, The interface 200 performs a function of providing a variety of utilization and utilization of a specific user's point with other users, and this detailed configuration and function will be described in detail with the detailed configuration of FIG.

2 is a block diagram showing the detailed configuration of the system of the present invention.

2, the system according to the present invention basically includes an event providing interface 100 configured by a point providing module 110 and an event providing module 120, and additionally, And a community providing interface 200 that provides various ways of using points with other users. The detailed configuration and functions of the event providing interface 100 will be described first.

The point providing module 110 of the event providing interface 100 has a function of providing a point to a user when a user purchases a goods / service (collectively referred to as a " goods ") at an affiliated store affiliated with the system of the present invention And performs the function of the point generating server 10 itself in cooperation with the point generating server 10.

In other words, when the user purchases a product / service through a POS terminal or an online (mobile, web) payment platform provided in an affiliated merchant affiliated with the system of the present invention, Thereby performing a function of providing the points differentially.

That is, the point payment is changed in proportion to the amount of the purchase amount paid by the user. This means that the system may determine the point payment ratio (for example, 1% of the purchase amount) It is also possible to differentiate the point payment ratio with respect to the purchase amount.

In addition, the point providing module 110 may provide information on the basis of point provision, i.e., product information (for example, female coat purchase information) or service information (for example, spaghetti type information that the user has eaten at the OO spaghetti point) The 'purchase information' indicating the type of goods / service can be stored in a separate DB server provided in the system of the present invention. It is also possible to output it to the receipt of the POS terminal provided at each merchant, It is also possible to output such purchase information through the receipt provided by the electronic payment platform.

The purchase information generated by the point providing module 110 is used as an important criterion for classifying and grasping the consumption pattern of the user in the community providing interface 200 to be described later, which will be described later.

The event providing module 120 provides an event to the user by using the point paid to the user. Of course, the user can accumulate the point without using the instant, but when the user wants to participate in the event, An event by the server 120 is provided.

Specifically, the event providing module 120 includes a weight attaching unit 121, and further includes a game progress unit 122 and a QR code interlocking unit 123.

In the present invention, various kinds of benefits to be given to users are collectively referred to as 'prizes'. In the present invention, define.

The event, which is meant in the present invention, refers to an object for awarding a prize application qualification to a user. Such an event participation qualification, that is, a prize application qualification, may be differentially given according to the level of points paid to the user .

In addition, in the system of the present invention, it is possible to prepare a variety of prizes according to the level of the points in advance, and the prizes entered by the level of the points can be subjected to differential processing (for example, when the user's point is 1,000-10,000 points, (For example, when a prize is 10,000 points or more, it is the same as a car prize application), and the number of times that a prize can be applied to a prize is given according to a point value (for example, A user with 10,000 points can qualify for 10 prizes).

The types and types of event generation based on the prize entry are widely available in the currently known systems. It is also possible to follow or refer to the event generation system according to the present invention.

In addition, the 'lottery' is a lottery by using a POS terminal or other point generating server 10 in cooperation with the central control server 20 to inform the user of the winning result, It is also possible to collect the entries of other users after the elapse of this period, and collectively select the winners by drawing lots. Here, the lottery may be a random method based on random number generation or another lottery method may be used.

In sum, the weight attaching (121) serves to provide a function of selecting winners in a lottery manner by differentiating the number of prizes and the number of times that the user can participate in the prize application according to the value of the points of the user.

Unlike the lottery method in which the user manually waits, the game processing unit 122 allows the user to participate in the game so that the user can participate in the game and decide whether to win or not. Provides the user with the ability to pay a prize when he or she reaches a certain level.

Here, the game is a game in which a user gives a specific web / mobile site address as well as an ID and a password to a receipt to be paid after paying a commodity, and the user accesses the web / mobile site using his or her mobile communication terminal or PC It is possible to provide a variety of games such as a ladder game, an arcade game, and a roll-play game through a game server interlocked with the system of the present invention.

At this time, the point generating server 10 distinguishes the benefits according to the user's points (i.e., the game in which the points are high and the games in which points are low when the points are low) , Meaning that when a user achieves a game mission in the same game, the benefits can be differentiated), the user can be given an ID and a password.

In other words, the game progress unit 122 gives the user who has been paid points through the event of game a chance to acquire a prize, thereby providing a characteristic that the user can be actively engaged and can be given fun.

3 is a conceptual diagram illustrating the function of the QR code interlocking unit of the present invention.

The QR code interworking unit 130 prints out a QR code differentiated according to the location of the point on the receipt (product purchase receipt) provided to the user by the point generating server 10 and transmits the QR code to the mobile communication terminal (smart phone) Specifically, a point confirmation part 123a, a QR code printing part 123b, an event providing part 123c, and a prize giving part 123d, which provide an event via a QR code recognition app (App).

The point confirming part 123a provides a function of confirming the numerical value (amount) of the points paid to the user through the point providing module 110, that is, confirming the point paid to the user.

The QR code printing part 123b provides a function of guiding the user to the event providing mobile page through the QR code recognition application of the smartphone. The QR code printing part 123b displays the receipt And a function of differentially processing an event providing mobile page guided to the user by differently printing the QR code to be printed.

In other words, for example, if the event-providing mobile page to be presented when the point is 10,000 points, if the mobile page is A, and if the mobile page is provided with an event pointed to when the point is 1,000 points, the high and low points of the point are classified And determines the event occurrence mobile page to be guided according to the criteria.

Here, the event generating mobile page is a mobile page that provides various events such as a game, a lottery, and a prize application to a user through a mobile server linked to the system of the present invention, And performs a function of providing and providing an event according to the type of the purchased product / point to the user connected to the terminal.

The prize providing part 123d performs a function of paying a prize to a user who has won an event proceeded from the event providing part 123c, Field, and the like), receives a prize at a user's address, stores the basic information inputted by the user, and provides a base for performing DM sending or CRM to the user.

Through the above-described event providing interface 100, the user is allowed to participate in various events through his or her points, and the prize is awarded through the lottery, the game progression method, etc., And provide the system operator with the basis for securing additional customers and performing CRM.

4 is a conceptual diagram schematically showing the function of the community providing interface of the present invention.

The point community providing interface 200 provided in the present invention is a method in which a point which is similar to a consumption pattern of a specific user based on a consumption pattern of a user and accumulated within a predetermined period Provide a community space by grouping similar other users, then provide a community space to share information about event methods to use points, share product information, and share ways to increase the chances of winning in a specific event Specifically, a community creation module 210 and a product information provision module 220 may be provided.

The community generation module 210 provides a function for allowing a user having a similar mutual consumption pattern to perform a community among users who have received points from the event providing interface 100. Specifically, ), A group setting unit (212), and a community providing unit (213).

The consumption pattern determining unit 211 receives the amount purchase information of the points paid by the user from the point providing module 110, analyzes the consumption patterns of various users and determines the similarity with respect to consumption patterns among users .

Here, there are various methods for determining the degree of similarity of the consumption patterns. For example, a method of analyzing or collectively determining two factors, that is, the point amount and the purchase information, will be described as an example.

That is, since the consumption pattern of the user can be analyzed through the point information and the purchase information provided by a plurality of merchandise / service suppliers (merchants) affiliated with the system of the present invention, (For example, the type of coat and brand information, the amount of money spent on spaghetti specialty shops, etc.), and the amount of money spent by the user Type information, etc.).

Thus, according to the consumption amount distribution and the consumption place, the consumption pattern of a specific user can be classified into categories. For example, according to the number of points, 100,000 or more: A grade, 50,001-100,000: B grade, 30,001-50,000: Class C ..... Depending on the amount of points in the A, B, C ... Categories can be classified.

In addition, as a method of classifying main consumption details into categories, A: clothing (which can be reclassified into detailed subcategories according to the type of clothing), B: shoes / shoes, C: handbag ... It is possible to classify categories and assign codes to specific categories, for example, in the case of male coats, a category code of 'ABF' is possible.

When the category classification standard of the code granting method is used, the point information and purchase information of the user who has spent 500,000 won per month in the affiliated merchant affiliated with the system of the present invention and the amount of accumulated points of 51,000 points are analyzed, If the user purchases 200,000 won, 200,000 won for men's shoes, 100,000 won for restaurants (which can be classified according to the type of restaurant), the point grade is 'B' for this user and the main consumption is judged as purchasing of miscellaneous goods and expenditure on food can do.

At this time, various codes can be assigned according to the priority order according to the method of subdividing the category codes according to the kind of goods and the type of the foodservice business. For example, "ABF-ACQ-B" And ACQ is the consumption amount in the second place, and B is the amount of points paid for one month).

That is, users who use an affiliate shop linked with the system according to the present invention can analyze the consumption patterns that can be represented by the code, and can analyze the consumption pattern of the user by using a category code It is possible to determine whether the degree of similarity with respect to the mutual consumption pattern is high or low according to the number of matching codes or the number of code matching of a certain number of digits even though they are not completely matched.

In summary, the consumption pattern determining unit 211 processes the consumption pattern from a code (category code or consumption pattern code) to numerical values through the purchase information indicating the point information and the product type displayed by the point amount of the specific user, And generates a consumption pattern information and provides a basis for comparing and analyzing such consumption pattern information for each user (code comparison / matching method).

The group setting unit 212 performs a function of comparing the consumption patterns of the users derived through the consumption pattern determining unit 211 and storing the groups in a separate storage server by grouping users having similar patterns of consumption do.

That is, the present invention provides a role of separately grouping users who are determined to be similar to each other in terms of mutual consumption and amount of money, and separately storing such group processing information.

The community providing unit 213 notifies each grouped user of the fact that the user has been grouped with a particular user and provides a separate user ID and password to the group user, (A social networking media means such as a messenger or a Twitter running on a mobile communication terminal such as the Internet or a smart phone) operated on a page or a mobile page, Provide a base for users to conduct communities such as chatting, text sending and receiving.

The information sharing unit 214 provides a function to provide a basis for sharing goods purchase information more reasonably among users who have similar consumption patterns and have been group processed.

Specifically, the information sharing unit 214 stores information on a specific purchase target (that is, a product / service that can be shared, for example, limited to a product such as an e-book that can be stored on-line) (E.g., a product that can be downloaded online), it is possible to provide a community providing platform (not shown) to all the other users in the group as well as the user who has purchased the product to be purchased, At this time, the community interface transmits the purchase target to the client server of each user via the intermediary of a chat function and a data transmission / reception function such as a file transfer function (in the case of a smart phone, for example, And if the user accesses it, it provides downloading in an update method).

Thus, it is possible for a user in the group to share a specific purchase object not only by his or her own action (purchasing target purchase behavior) but also by the purchasing behavior of other users in the group.

In other words, since the purchase target purchased by any one user in the group can be shared with other users in the group by the function of the information sharing unit 214, not only the group relationship can be planned, You will have the benefit of reducing the cost of each purchase.

Through the community generation module 210, users having similar consumption patterns can share the additional information while communicating with each other. At the same time, the users can feel mutual affinity, and furthermore, And has a characteristic of providing a private space in which information can be shared and a specific product can be shared.

The product information providing module 220 provides product information to users in a group having mutually similar consumption patterns by providing information on products (e.g., food service information in the case of a group having a high foodservice consumption) Accordingly, it reflects the situation in which the price of commodity or the quality of the commodity can be changed, and thus provides the user with information about introduction of more realistic commodity information.

The product information providing module 220 includes a news information generating unit (for example, a news information generating unit) for generating news information that can be introduced into a news information server in cooperation with a news information server that updates and stores major news items such as a product discount news, And a product preference determining unit 222 for determining a preference of the recommended product, and further includes a change factor analyzing unit 223 for analyzing the reason for the change in the product preference.

Specifically, the news information generating unit 221 generates news information by extracting news related to a new commodity and a commodity discount in cooperation with a news information server. The news information is transmitted to the user, Helps to identify trends.

Here, the news information server included in the present invention performs a function of selecting news and advertisements containing keywords for the corresponding products and generating and storing news groups for each product. The news information server includes various advertisements, news, , SNS such as online magazine, blog, online cafe, Twitter / Facebook, and so on, it categorizes the news that includes the keyword of the product according to the specific cycle of daily or monthly, It is possible to classify the news article as an unknown news article by a method of determining whether or not a keyword is included in the news title, and then store the classified news article in a secondary manner.

The news information may be classified into texts or coded by dividing the news information into specific categories according to news contents. This is because the news information may be classified into one news item, which is necessary for understanding the cause of change of the preference of the article, It can be used as a standard.

For example, if an article analyzing the correlation between the price of a product called men's coat and fashion is in a particular fashion magazine, this article analyzes whether a particular topic or keyword is included, It is possible to re-edit the news article according to the information, and to process the information such as 'male coat / brand 000 / price 000 won / black long code / article exposure number 34 times as of January 2013' Editing processing can be performed.

In addition, when a topic is coded, for example, when there is a topic (keyword) of 'black' in a news article about a male coat, the word corresponding to the topic is used in keyword matching search method A general keyword search method such as searching for a keyword in a search keyword, and then analyzing whether or not the search keyword corresponds to a topic in the news including the secondarily searched keyword, (For example, the same method as DFGSW0103).

The product preference determination unit 222 extracts a so-called 'characteristic keyword' that can grasp the preference from the news article (news information) extracted for each product in the news information generation unit 221, Keyword ', and additionally compares the number of online exposures of the characteristic keyword, and performs a function of roughly grasping the preference of the corresponding article to be transmitted from the relevant news article.

For example, when the title of a news article is 'Black Long Coat of 000 brand is trendy in online YYY shopping mall', Black Long Kotra is '000 brand', 'online shopping mall YYY' Becomes 'fashion'.

That is, the characteristic keyword may include words such as a brand name, a service provider name, a product name, etc., and these characteristic keywords may be separately stored as a characteristic keyword library, and correspondingly, 'fashion', ' 'And the like, and the meaning of each word is classified into promising / coinciding / decreasing, and it is also provided as a related keyword library.

In addition, the number of times that a specific product name is exposed on a monthly basis can be discriminated and the number of times of exposure information can be separately stored.

In summary, the product preference determination unit 222 analyzes a keyword and a related keyword in articles and news in which a specific commodity appears, and determines whether the meaning of the related keyword is promising / coincident / descent according to the number of appearances of the related keyword In addition, the degree of preference of the product is determined through the number of times the specific product name is exposed on-line. For example, in the related keyword accumulated in the male black long coat for one month, (Or 'B' can be displayed) 5 times or lower (code can be displayed as 'B') 6th result is a result of preference of current product Quot;). &Lt; / RTI >

That is, the preference information is obtained by determining the number of times of exposure (online disclosure frequency) of each code among the related keywords, and setting the code having the largest number of times of exposure as the preference determination instruction.

The commodity preference determination unit 222 analyzes keywords in news, blogs, and the like, which are exposed and disclosed on a daily basis, so as to grasp a rough flow and a preference degree of the commodity, and periodically (for example, one week , In units of one month) and transmit them to users in the group.

The change factor analysis unit 223 periodically receives the preference degree information through the product preference determination unit 222 and visually processes the preference degree information as a preference degree graph. At the same time, the change factor analysis unit 223 calculates the increase / decrease , The peak point is recognized as a peak point corresponding to the peak value, and the peak point is separately analyzed to generate the 'change factor information'.

The change factor of the preference is determined by periodically grasping the number of the corresponding code based on the code processing (expressed as A, B and C codes in the above) of the unique meaning of the related keyword, Quot; peak point ", and news information at the time of the peak point is referred to as news in relation to the commodity, as well as news related to the commodity, an upper field of the commodity or a corresponding commodity (for example, Is extracted from the news information server.

For example, "Men's Coat (Black Long Coat)" means that the winter is cold and thick coat is sold well; blogs that are blogging only the black long coat of men's coat; certain black longs Extracts general news information such as a comment of a court, extracts related news that perceives and evaluates a corresponding commodity based on the peak point, and changes a fact, and generates change factor information through the extracted news .

Here, the news extracted by the change factor analyzing unit 223 may be understood to include broader topics and contents by extracting general trends or trends of merchandise sales rather than extracting news items by product.

In addition, the change factor analyzer 223 notifies the user of the change factor information such as the peak point and the related news extracted in this manner, thereby giving the user a chance to know the change in trend or trend of the product that the user does not know well Even if a product having the same price is provided, it is possible to grasp characteristics of a specific product such as its distinctiveness.

In this case, for example, in the method of forming the change factor information, after extracting the news published at the time point corresponding to the 'peak point' by the keyword extraction method in the news information, It is also possible to make decisions.

In addition, the change factor analyzing unit 223 further includes an important factor grasping unit, and the important factor grasping unit 223 determines that the change factor analyzer 223 has the largest influence among the change factor information that influenced the peak point And extracts at least one factor to generate 'important factor information'.

Although important factor information can not be judged mechanically and uniformly, in the present invention, a multiple regression analysis method can be used in order to grasp the important factors of change in the change factor analysis unit 223, specifically, normalization, weighting calculation , And the like are combined with the regression theory, and each price change information is set as an independent variable so as to be calculated by a line form such as "Y = ax1 + bx2 + cx3 + ... + nxn".

Here, values such as x1, x2, and x3 are weights that can distinguish characteristics of a specific product. For example, values such as weather, online disclosure number, and price are numerically processed. It can be determined in such a manner as to give a high value to the value which has been led.

That is, in the above equation, each constant for a to n is determined by the weighting method for the independent variables x1 to xn assigned as the respective change factor information, that is, And the important factor information according to the present invention performs the function of determining the constant value through various news information collected from the news information server in the state where the y value and x value are given.

That is, through the change factor analyzing unit 223, it is possible to grasp the key information among the various information items of the change in the timing, that is, the important factor information. The analysis is performed by setting the independent variables and the weights as described above, Based on theories and mathematical equations, and to transmit these important factor information to the users.

By periodically delivering product information of interest to the users in the group from time to time through the product information providing module 220, it is possible to improve the user's perception of the atmosphere, flow, price change information, etc., Provide the environment-oriented characteristics.

As described above, the configuration and operation of the event providing system using the user's point according to the present invention are described in the above description and drawings, but the present invention is not limited to the above description and drawings And it is to be understood that various changes and modifications may be made without departing from the spirit of the invention.

10: Point generating server 20: Central control server
100: Event providing interface 110: Point providing module
120: Event providing module 121: Attachment
122: game progress section 123: QR code interworking section
123a: Point check part 123b: QR code print part
123c: Event Offering Part 123d: Offering Part
200: community providing interface 210: community generating module
211: consumption pattern judging unit 212: group setting unit
213: Community provided 214: Information sharing department
220: product information providing module 221: news information generating part
222: Commodity preference determination section 223: Change factor analysis section

Claims

An event providing system using a user's point,
A point providing module for generating points differentiated with respect to commodity prices when a user purchases a commodity through a point creation server provided at an affiliate shop and paying the generated points to the user;
And an event providing module for allowing a user to participate in an event through the point and paying a prize to a winner by drawing a winner upon execution of the event. Used event providing system.

The method according to claim 1,
Wherein the event providing module comprises:
A point confirmation part for confirming the numerical value of the point paid to the user through the point providing module,
A function of displaying a QR code on a receipt provided to a user who purchased the product and guiding the user to an event providing mobile page through a QR code recognition application of a smart phone possessed by the user, A QR code printing part for differentially processing an event providing mobile page guided to the user by changing the QR code printed on the receipt according to the value of the numeric value,
An event providing part for conducting an event to a user connected to the event generating mobile page,
And a QR code interlocking part for providing a prize to the winner who won the event according to the event progression.

The method according to claim 1,
The point providing module includes:
And a function of storing point information indicating the amount of points paid for the purchased product by the user and purchase information indicating the type of the product,
The system comprises:
A consumption pattern determining unit for processing the consumption pattern of the user through numerical values or codes through the point information and the purchase information to generate consumption pattern information,
A group setting unit for grouping the selected users by selecting users determined to have similar consumption pattern values by the consumption pattern determining unit,
And a community providing module for providing a unique ID and a password to a plurality of users grouped by the group setting unit and providing a community providing platform having chatting, text transmission, and file transmission / reception functions And a community providing interface for receiving the user's point.

The method of claim 3,
The community providing module includes:
And an information sharing unit for transmitting the merchandise to all users in the group via the community providing platform when one of the users in the group set through the group setting unit purchases the downloadable merchandise through the merchant store Wherein the event information includes a user's point.

The method of claim 3,
The community providing interface comprises:
A news information generator for generating news information of a recommended product in cooperation with a news information server that updates and stores major news of a product recommended by the user in real time;
A keyword library for storing a keyword related to a preference of a product and a meaning of the keyword, a keyword library for comparing the keyword constituting the news information with the keyword stored in the keyword library, A product information providing module including a product preference determining unit for identifying and generating product preference information,
And provides news information and product preference information to the user via the community providing platform through the product information providing module.

6. The method of claim 5,
The product preference determining unit may determine,
The meaning of the keyword is categorized into promising / coinciding / decreasing, respectively,
And numerically processing the preference degree of the article according to whether or not the code-processed keyword is contained in the keyword of the news information.

The method according to claim 6,
The product information providing module includes:
The numerically processed product preference information is periodically transmitted and expressed in a graph,
In the graph, a peak point corresponding to a peak value is designated by analyzing the increase / decrease rate of the specific code inclusion count in a specific keyword in preparation for a time flow, and the peak point designation point and the growth rate are generated as the preference degree change factor information, Further comprising a change factor analyzing unit for providing information to the user via the community providing platform.