KR101726202B1 - Web user searching activity applied support method for start-up founder decision making - Google Patents

Abstract

The present invention discloses a method for supporting an active franchise startup based on a search behavior of a web service user.
A method of supporting an active franchise startup based on a search behavior of a web service user according to the present invention is a method for supporting an active franchise start-up based on a search behavior of a user of a web service including a franchise information, sales information of franchise merchants, support information for supporting establishment of the franchise merchant shop, A database unit for storing history information and information on the degree of interest of users on a specific franchise; The franchise information management system according to claim 1, wherein when the user terminal accesses the database unit and selects a desired menu, the franchise information corresponding to the selection of the user terminal, the sales information of the franchise merchant, the support information supporting the franchise merchant establishment, A server for providing history information including sales and success of people and information on interest of users to a specific franchise, and can provide information on entrepreneurship that includes various information related to entrepreneurship.

Description

[0001] The present invention relates to a method of supporting an active franchise startup based on a search behavior of a web service user,

The present invention relates to a franchise start-up support system and method, and more particularly, to a franchise start-up support system and method for analyzing and applying a behavior pattern of a user who is interested in starting a franchise, Based franchise start-up support method.

Among the total number of businesses operating in Korea, the proportion of small and medium-sized merchants account for more than 80% of the nation's national economy. Recently, the massive retirement of baby boomers has become reality, and as economic conditions deteriorate, The proportion of small business owners is getting bigger as it is reported that their will is increasing greatly.

By the way, statistics show that the probability of a small business owner failing within three years after start-up is 52.6%, 28% of them are bankrupt within less than one year, and the probability of success after start-up is very low.

The most important reason for the low probability of success after start-up of a small-business person is the lack of various information on management and management activities and the lack of experience of capital or related occupation.

In order to solve these problems, online entrepreneurs or management support services have been provided to small business owners who lack experience and knowledge until now to support start-up and management through online.

However, since the entrepreneurship support service that has been provided up to now has been provided in such a manner that the selected entrepreneur information is received and displayed in accordance with the needs of the franchise directly provided from the franchise head office, the individual investor is most suitable There was a great difficulty in selecting entrepreneurial items as the best items to judge.

In addition, since conventional low-quality information about the franchise is separated and provided so that franchises can not be compared with each other, it is possible for a preliminary founder to search for a desired franchise while comparing a plurality of franchises There was no basis for judging whether or not it was possible to finally settle the mind.

Also, it is difficult to obtain franchise location information, and it is not easy to visit the franchise even if a route is sought, and it is not easy to judge whether a business can be performed well through a store analysis.

In other words, for the pre-founder, the actual sales of the franchise as well as financial considerations such as start-up costs and profits, the experience of the founder's failure to start the business in a situation similar to himself, the tendency of the pre-founder to prefer the recent franchise, the consumer's evaluation of the interested franchise, And the distribution of prospective customers, distribution and distribution of competitors. However, it is not easy to judge because there is no provision of information and comparison criteria, and most of the founders who do not take such considerations fail in the end .

Patent Application No. 10-2012-0098812 (September 6, 2012) Patent Application No. 10-2002-0021244 (Apr. 18, 2002) Patent Application No. 10-2000-0017696 (Apr. 4, 2000) Patent Application No. 10-2009-0101681 (Oct. 26, 2009)

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to solve the problem of the on-line start-up support system which has been provided in the related art. In particular, when a web service access user sends a specific franchise brand image, The present invention provides a system and method for supporting an active franchise start-up based on a search behavior of a web service user, in which a franchise information corresponding to a corresponding image is immediately provided to a web service accessing user terminal so that a preliminary founder can easily confirm specific franchise information.
SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to solve the problem of the on-line start-up support system which has been provided in the related art. In particular, when a web service access user sends a specific franchise brand image, The present invention provides a method of supporting an active franchise start-up based on a search behavior of a web service user so that the franchise information corresponding to the corresponding image is immediately provided to the web service accessing user terminal so that the preliminary founder can easily confirm the specific franchise information.
In addition, by analyzing and providing franchise trends by observing for a certain period whether the number of franchise stores is on a large increase trend or the number of affiliated stores is decreasing due to poor business, it is possible to select a franchise The present invention provides an active franchise start-up support system and method based on a search behavior of a web service user who provides help.
SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide a system and method for providing online business entrepreneurship The present invention provides an active franchise start-up support system and method based on a search behavior of a web service user.
The present invention also provides an active franchise start-up support system and method based on a search behavior of a web service user who is recommended by a businessman having a high probability of success through a successful case of a startup having a similar age, .
The present invention also provides a franchise-to-franchise comparison service that provides a comprehensive comparison and judgment of information for recommendation to a preliminary founder in consideration of various information related to entrepreneurship. An active franchise start-up support system And a method thereof.
According to another aspect of the present invention, there is provided a web service providing method, comprising: analyzing information search behavior of web service access users to score a franchise preference of interest to web service access users, recommending a franchise having a high score on a web service initial screen, The present invention provides an active franchise start-up support system and method based on a search behavior of a web service user exchanging bidirectional information with a web service access user who can increase the possibility.
It is another object of the present invention to provide an active franchise start-up support system and method based on a search behavior of a web service user, which guides a founder to conveniently locate a nearby franchise.
In addition, the technical problem to be solved by the present invention is to provide a method and apparatus for evaluating the contents of a web site on a web site, Based franchise start-up support system based on the search behavior of a web service user, which enables a preliminary founder to make an accurate judgment by reconfiguring a wide range of information necessary for entrepreneurship, such as a distribution line, a distribution line of a competitor competing with a specific franchise, And a method thereof.

In accordance with an aspect of the present invention, there is provided a method for supporting a franchise startup based on a search behavior of a web service user, the method comprising: providing a web service, which is connected to a user terminal, a franchise head office system, Wherein the start-up support system comprises a database unit and a server, and the database unit comprises:
A member DB for storing membership information of a connected user;
A franchise information DB for storing franchise basic information;
A sales information DB for storing franchise merchant sales information;
A support information DB for storing franchise merchant support information;
A history information DB for storing history information including age, gender, and social history of the franchisees established by the franchisees;
An interest information DB storing the interest information of a user accessing the web service for the franchise;
A brand image information DB for storing brand image information per franchise;
And a franchise trend information DB for storing franchise merchant trend information,
The server comprises:
An information processing unit for receiving sales information, entrepreneurship support information, and history information and storing them in a sales information DB, a support information DB, and a history information DB, respectively;
A franchise information providing unit for providing franchise basic information, sales information and major customer information by referring to the franchise information DB and the sales information DB when the franchise information is selected in the user terminal;
An image processing unit for inputting a brand image to an input unit of the user terminal and providing the franchise information to the franchise information providing unit after comparing with the brand image information DB stored image;
A franchise trend offerer for selecting a franchise trend information from a user terminal and outputting the franchise tendency information DB in ascending or descending order of the number of affiliate merchants;
When the entrepreneur support information is selected at the user terminal, the entrepreneur support information providing service providing the franchise merchant store entrepreneur support information,
A franchise recommending unit that generates and provides a recommendation list in the order of sales of founder merchants having a history similar to that of the web service access user by referring to the history information DB when the user terminal selects the franchise recommendation;
An interest information providing unit that cumulatively stores the item scores assigned in advance in the interest information DB whenever the web service accessing user clicks the array items in the franchise introduction screen, and generates and provides the franchise interest list in order of greatest interest;
And providing the franchise location and the floor information, which are located within a predetermined radius from the current position of the terminal, when the user terminal selects to provide the franchise location,
It is possible to score a start-up information retrieval behavior pattern of a user accessing a web service, provide a list of franchise recommendation based on the score, access a franchise information immediately by inputting a franchise image, and provide a franchise business The present invention can provide a method of supporting an active franchise startup based on a search behavior of a web service user, which is capable of supporting successively increasing the probability of success in starting a business by providing a success information.
The user terminal may further include: an input unit for inputting information; A GPS unit for calculating its own position; An altitude sensing unit for sensing an altitude of the altitude; A storage unit for storing building information including map information of a predetermined area and franchise information of each building; A display unit for displaying information; A communication unit for communicating with the server through the network; A camera unit for photographing a franchise brand image; Wherein the control unit controls the franchise brand image outputted from the camera unit to be transmitted to the server according to the selection of the input unit, and when the franchise location and the floor information are received from the server, And a controller for displaying the location and the received franchise location on the display unit in addition to the map information and the building information of the storage unit.
In addition, the interest information providing unit provides the generated franchise interest list to the web service initial screen, and the list is selected randomly in a sequential arrangement or a one-hour unit, have.
When the user terminal selects the franchise information, the franchise information providing unit of the server refers to the franchise information DB and the sales information DB to provide franchise basic information, sales information, and major customer information,
The sales information may be divided into weekday and weekday based on at least one of a sales occurrence time point and a settlement time point of sales information of the franchise merchant store stored in the sales information DB and generates and provides main sales occurrence time zone information respectively .
When the user terminal selects the franchise information, the franchise information providing unit of the server,
The sales information of the franchise shop stored in the sales information DB is processed to calculate and provide the monthly average sales, the number of customers, the main merchandise, and the main selling price of the merchant.
When the user terminal selects the franchise information, the franchise information providing unit of the server,
The franchise information DB, and the sales information DB to obtain basic information including the franchise location, address, and map,
One or more pieces of merchandise sales information, sales information of merchant stores, sales merchandise information, main merchandise merchandise information, sales price range information and main sales occurrence time slot information, surrounding merchandise analysis information corresponding to merchant store location information provided from the external entrepreneur information providing system, It is possible to provide the evaluation contents or the photograph information of the web consumers who have experienced the franchise at the same time.
Also, the start-up support information providing unit of the server may display the schedule of the start-up briefing sessions of all the franchise member companies stored in the support information DB in a calendar form, and may be classified according to the type of business or region.

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The present invention relates to a method and system for searching a Web service user's search behavior, which is capable of scoring a behavior pattern retrieved by a user accessing a web service connected to a web service support system provided with entrepreneur information and implementing a franchise recommendation list as a web service screen Based franchise start-up support method.
In addition, in the embodiment of the present invention, when a preliminary founder takes a variety of distances and sends a camera image of a brand image of the franchisee, the information of the franchise shop corresponding to the image is provided so that the founder can easily know the franchise information immediately have.

In addition, in the embodiment of the present invention, it is possible to provide a franchise tendering information such as a franchise franchise point is in an increasing tendency or a business is not good and a tendency is decreasing, thereby helping to select a business having a high possibility of success.

In the embodiment of the present invention, it is possible to provide entrepreneur information that comprehensively analyzes various franchise start-up related information.

In addition, in the embodiment of the present invention, it is possible to further increase the likelihood of successful start-up by recommending a successful business type considering the sex, age, and career of the founder.
Also, in the embodiment of the present invention, it is possible to increase the likelihood of success in the future startup by recommending a franchise having a lot of interest to web service accessing users.

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Further, in the embodiment of the present invention, the founder can guide the franchise in the list of interest around his / her own location or the franchise in the recommended list suitable for him / her.

In addition, in the embodiment of the present invention, the preliminary founder can provide various information on the evaluation of the consumer, the distribution and the distribution of the commercial and prospective customers, distribution of the competitor,

1 is a block diagram illustrating an active franchise start-up support system based on a search behavior of a web service user according to an embodiment of the present invention.
2 is a detailed configuration diagram of the user terminal of FIG.
FIG. 3 is a diagram illustrating a method for supporting a start-up according to an embodiment of the present invention.
4 is a view showing an example of a home page initial screen provided in an active franchise start-up support system based on a search behavior of a web service user according to an embodiment of the present invention.
5 is a view showing an example of sales information provided in an active franchise start-up support system based on a search behavior of a web service user according to an embodiment of the present invention.
FIG. 6 is a diagram showing main product information (main sales product) and major selling price ranges provided in an active franchise start-up support system based on a search behavior of a web service user according to an embodiment of the present invention.
FIG. 7 is a view showing sales peak time information (weekday average, weekly average) provided in an active franchise start-up support system based on a search behavior of a web service user according to an embodiment of the present invention.
8 is a diagram illustrating major customer information provided in an active franchise start-up support system based on a search behavior of a web service user according to an embodiment of the present invention.
9 is a diagram illustrating a franchise comparison function provided in an active franchise start-up support system based on a search behavior of a web service user according to an embodiment of the present invention.
FIG. 10 is a view collectively showing a schedule of a start-up briefing session provided in an active franchise start-up support system based on a search behavior of a web service user according to an embodiment of the present invention.
11 is a diagram illustrating an example of a score for calculating cumulative interest information of Web service access users provided in an active franchise startup support system based on a search behavior of a web service user according to an embodiment of the present invention.
12 is a view showing an example of an interest list and a recommendation list provided in an active franchise entrepreneurship support system based on a search behavior of a web service user according to an embodiment of the present invention.
13 is a diagram illustrating an example of franchise trend information provided in an active franchise start-up support system based on a search behavior of a web service user according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when an element is referred to as "including" an element, it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise. Also, the terms " part, "" module, " and " module" in the specification mean units for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software . In addition, all of the singular components constituting the system can be interpreted to include plural configurations depending on the situation. For example, 'terminal' and 'franchise' can be interpreted as 'two or more terminals' and 'two or more franchises'.

Typically, a franchise is composed of a franchise head office system and an affiliate terminal connected to the franchise head office system.
1 is a configuration diagram of an active franchise start-up support system based on a search behavior of a web service user according to an embodiment of the present invention.

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Referring to FIG. 1, an active franchise startup support method based on a search behavior of a web service user according to an embodiment of the present invention includes a user terminal 300, a franchise head office system 400, an affiliate shop terminal 200, The web service support system 100 includes a server 110 and a database unit 120. The web service support system 100 includes a database 110,
The database unit 120 stores the franchise information, the sales information of the franchise merchants, the support information supporting the franchise merchant establishment, the history information including sales and success of the franchise merchants, the web service access user The franchise brand image information, and the franchise trend information.
The server 110 refers to the database unit 120 and selects a desired menu through the user terminal 300 and provides the selected franchise information after processing the franchise brand image information in response to the selection of the user terminal 300 The sales information of the franchised merchants, the support information supporting the franchise merchant establishment, the history information including sales and success of the franchise merchants, and the franchise interest in the web service users Information, and franchise trend information. Also, if there is a franchise request from the web service access user search information DB, the list of users who are interested in the specific franchise can be extracted and provided to the franchise head office.

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The database unit 120 includes a member DB 121, a franchise information DB 122, a sales information DB 123, a support information DB 124, a history information DB 125, an interest information DB 126, A franchise brand image information DB 127, and a franchise trend information DB 128.
The member DB 121 stores an access point, a residence area, an age, a gender, and history information of a web service access user member, and the history information may include a university, a workplace, or a specific business career.

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The franchise information DB 122 can store various contents of information for introducing the franchise. The most basic franchise information such as brand logo, brand name, franchise introduction, affiliation cost, educational expense, open promotional expense, performance deposit, initial commodity price, interior cost, billboard cost, facility cost, Other fees include marketing expenses for the main office, monthly average sales, projected net profits, registration of intellectual property rights, license details, and the number and location of franchise headquarters and merchants.

The sales information DB 123 accumulates the sales information of the franchisees collected at the franchise head office in units of time, day, week, month, and year. At this time, the sales information data can store and store at least one of the sales amount, the sales product information, the number of sales, and the time of the sales, and can statistically process various kinds of information according to need.

The support information DB 124 stores various information related to the start-up business that is useful to the pre-founder who supports the franchise merchant establishment. For example, the support information DB 124 may include information on a start- URL) information.

The history information DB 125 stores the personal history of the persons who have established a specific franchise store, and the founder history information including the franchise sales and success. At this time, the personal information includes not only the usual items such as age and gender but also the type of department and department of work, the type and field of work (handling work), taste, hobby, quantity of work, number of business experience and occupation field, And the like may be included.
In the interest information DB 126, cumulative scoring is performed by changing the weights according to which items are selected and clicked on the introduction screen of a specific franchise in the introduction screen of the specific franchise, and cumulatively stores the interest for the specific franchise by reflecting the user search behavior do. At this time, the initial interest degree of each franchise can be managed by being assigned 0, 100, or the like, and the management can be managed in such a manner that the 1000 unit indicator is reduced at a constant rate.

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The franchise brand image information DB 127 stores franchise brand image information used for a signboard of a store of a specific franchise shop.

The franchise trend information DB 128 stores trend information corresponding to the number of franchise franchisees or the rate of change.

The server 110 includes an information processing unit 111, an interest information providing unit 112, a start-up support information providing unit 113, a franchise recommending unit 114, a franchise location providing unit 115, An image processing unit 117, a franchise trend providing unit 118, and a user interest extracting unit 131.

The information processing unit 111 receives the sales information, the start-up support information, and the start-up history information and stores them in the sales information DB 123, the support information DB 124, and the history information DB 125, respectively.
The interest information provider 112 receives interest information and stores the interest information in the interest information DB. When the user terminal 300 selects the interest information providing service, the service provider 112 refers to the interest information DB 126, Weights the items clicked by the connected users and generates a certain number of interest list in the ascending order of the degree of interest.

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When the user terminal 300 selects the start-up support information, the start-up support information providing unit 113 refers to the support information DB 124 and provides support information for supporting the establishment of the franchise shop.
When the user terminal 300 selects the franchise recommendation, the franchise recommendation unit 114 refers to the history information DB 125 to determine whether sales of merchants established by people having age, gender, Provide a list of recommended number of recommendations in a large order.

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The franchise position providing unit 115 may determine the position of the franchise included in the recommendation list and the interest list located within a predetermined radius from the location of the user terminal 300 when the user terminal 300 selects to provide the franchise location, Provide information. At this time, the location information may be displayed on the map displayed on the map, such as a commercial address provided from the external entrepreneur information providing system 700 (for example, a small business corporation,

When the user terminal 300 selects the franchise information, the franchise information providing unit 116 refers to the franchise information DB 122 and the sales information DB 123 to determine the location of the franchise location, address, Basic information, sales information of merchants, sales merchandise information of merchants, major sales time information of merchants, and major customer information. At this time, it is possible to divide at least one of a sales occurrence time and a payment time for each franchise into weekends and weekdays, and generate and provide major sales generation time zone information including at least two time zones in order of sales on weekends and weekdays have. Also, when the franchise comparison function is requested by the user terminal, the franchise list for the at least two comparable franchises can be provided, and information of the same items can be displayed at corresponding positions.

The image processing unit 117 compares the franchise brand image information uploaded from the terminal with the stored image of the franchise brand image information DB 127 and stores the matching franchise information in the franchise brand image information database 127 Through the franchise information providing unit 116.

When the user terminal 300 selects the franchise tendency information, the franchise tendency provisioning unit 118 refers to the franchise tendency information DB 128 to determine whether the franchise affiliate franchisee has a high or low order of increasing the number of stores High order) in list form.

The credit card issuer system 600 receives and stores the sales data including the merchant information and payment approval details from the terminal 300 of the merchant member merchant. Here, the credit card company system 600 receives the sales data from each merchant of the member company franchise, and may include a DB. In addition, since there is sales information other than the credit card system 600, the server 110 may directly receive the real sales information from the affiliate shop terminal 200. [

At this time, the credit card issuer system 600 may be omitted as needed, or may be utilized as verification data of credit card sales in some cases. That is, the sales information of the merchant may be compared with the sales information stored in the credit card company system 600 to detect an error portion.

2 is a configuration diagram of the user terminal of FIG.

2, the user terminal 300 may be a smart phone, a tablet PC, a desktop computer, an information terminal, etc., and includes an input unit 320 for inputting information; A GPS unit 340 for calculating its own position; An altitude sensing unit 380 for sensing the altitude of the user; A storage unit 360 for storing building information including map information of a predetermined area and franchise-specific franchise information of the corresponding local building; A display unit 310 for displaying information; A communication unit 350 for communicating with the server 110 through the network 500; A camera unit 370 for photographing a franchise brand image; When the franchise location information and the floor information are received from the server 110, the control unit controls the GPS unit and the high-sensitivity sensing unit to transmit the franchise brand image to the server, And a control unit (330) for controlling the display unit to display the current location and the received franchise location, which are detected by the storage unit, in addition to the map information and the building information of the storage unit.
FIG. 3 is a diagram illustrating an entrepreneur support method according to an embodiment of the present invention. FIG. 4 illustrates an example of a homepage initial screen provided in an active franchise entrepreneurship support system based on a search behavior of a web service user according to an embodiment of the present invention FIG. 5 is a diagram illustrating an example of sales information provided in an active franchise start-up support system based on a search behavior of a web service user according to an embodiment of the present invention. FIG. FIG. 7 is a diagram showing main product information (main sales product) and major selling price information provided in an active franchise start-up support system based on a search behavior of a service user. Peak time information provided by the active franchise start-up support system (Weekday average, weekly average FIG. 8 is a diagram illustrating major customer information provided in an active franchise start-up support system based on a search behavior of a web service user according to an embodiment of the present invention. FIG. FIG. 10 is a diagram showing a franchise comparison function provided in an active franchise start-up support system based on a search behavior of a web service user, and FIG. 10 is a diagram illustrating a franchise start- FIG. 11 is a view showing an example of a score for calculating a cumulative interest provided in an active franchise start-up support system based on a search behavior of a web service user according to an embodiment of the present invention, and FIG. FIG. 12 is a flow chart illustrating a method for providing a web service user FIG. 13 is a diagram illustrating an example of an interest list and a recommendation list of users provided in an active franchise start-up support system based on color behavior, and FIG. 13 is a diagram illustrating an example of an interest franchise start support system in an active franchise start support system based on search behavior of a web service user according to an embodiment of the present invention And shows examples of franchise trend information provided.

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3, the information processing unit 111 of the server 110 receives sales information, entrepreneurship support information, and entrepreneurship history information and stores the sales information DB 123, the support information DB 124, the history information DB 125, respectively (S310).
On the other hand, the interest information providing unit 112 receives the interest information and stores it in the interest information DB 126, updates the interest degree of a specific franchise that is generated each time a web service user accesses a specific item of the web page, Accumulated in the interest information DB 126, and stored (S320).

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The franchise tendency provisioning unit 117 refers to the franchise information DB 122 to determine the franchise tendency information DB 128 (in the order of the highest or the lowest) ).
On the other hand, the web service accessing user accesses the server 110 using the user terminal 300 to obtain information about the franchise (S330).

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After connection, the input unit is operated to log in (S340), and the server refers to the member DB 121 to perform authentication. If the user is not a member, the user is guided to join the member (S350). At this time, the server 110 provides a member homepage (S360).

Referring to FIG. 4, various franchises are displayed together with the main selling products on the home page initial screen, and information such as average sales, opening costs, the number of merchant shops, margin rate, store analysis, and the like are provided. So that more detailed information or various information can be obtained. However, such a screen configuration is one example of use, and the contents and the menu configuration may be partially different depending on the case where the user terminal 300 is a smart phone or a desktop type computer.
The web service access user can select various menus from the home page, and the server 110 determines which menu selection has been made (S370). Here, the menu selection may be performed through one click or a plurality of clicks, and a detailed description of a specific arrangement of the menu, which is known as a general technique, such as a sub menu may exist below the main menu, is omitted.

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When the user terminal 300 selects the franchise information, the server 110 refers to the franchise information DB 122 and the sales information DB 123 of the database unit 120 to determine the franchise location, address, Sales information of merchants, sales merchandise information of merchants, major sales time information of merchants, and major customer information (S384).

More specifically, as shown in FIG. 5, the franchise information provider 116 of the server 110 uses at least one of the sales amount of each merchant, the number of sales, the merchant information, and the approval approval details, The average sales amount of each franchisee, and the average sales amount of all the franchisees, based on the sales information of each franchise.

For example, the average number of customers per day at each merchant can be calculated by dividing the number of sales by the number of sales for the number of sales. In addition, the average sales amount per customer can be calculated by dividing the sales amount of each merchant by the number of sales. Alternatively, the average sales amount of the entire merchant can be calculated by dividing the sales amount of each merchant by the total number of merchants.

In addition, the franchise information providing unit 116 of the server 110 may determine the objective of the franchise including at least one of the average number of customers of each merchant, the average sales amount of each merchant, And stores the sales information in the franchise information DB 122 or the sales information DB 123. If necessary, integration into a single DB is also possible.
The franchise information providing unit 116 of the server 110 divides the sales status (for example, the monthly sales status) in a specific period of one franchise shop or the entire franchise shop into the upper / middle (average) The sales amount, the number of customers per month and the average price per person (sales per person) may be calculated, and the calculation result may be provided to the user of the web service in the form of one table.
6, the franchise information providing unit 116 of the server 110 may use the merchandise information from the sales information data of each merchant received from the credit card company system or the merchant terminal 200, And stores the main product information in the franchise information DB 122 of the server 110. The franchise information providing unit 116 of the server 110 may provide the main merchandise information (main sales merchandise information) of one merchant or one franchise to the web service accessing user.

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More specifically, the franchise information providing unit 116 of the server 110 calculates the number of sales of each merchandise by each merchant using the sales information data (sales merchandise information) of each merchant, Sort them in order. Then, the main selling price and the main selling price range of the entire merchant (or each franchise) can be calculated using the sorted sales by product. At this time, it is possible to further calculate the sales ratio of the plurality of main products in comparison with the total merchandise and the ratio of the plurality of major selling price ranges to the total sales price range.

At this time, the franchise information providing unit 116 of the server 110 stores the plurality of main merchandise items, the main selling price range, and the ratio thereof in the franchise information DB 122.

The franchise information providing unit 116 of the server 110 may provide a plurality of stored main merchandise items, a main selling price range, and a ratio thereof in the form of a donut type or a circle graph that is viewable to a web service access user as shown in FIG. For example, if the main product is coffee, juice-traditional tea and other products (other), and the proportions are 61% and 28%, respectively, the donut-type graph shown in the left side of FIG. 6 can be displayed. Alternatively, if the main selling price range is 5500 won, 4500 won and the other price range (other), and the proportions are 43% and 38%, respectively, the donut-shaped graph shown in the right side of FIG. 6 can be displayed.

Hereinafter, an example in which the franchise information providing unit 116 of the server 110 generates and provides time zone information will be described with reference to FIG.

The franchise information providing unit 116 of the server 110 checks at least one point in time from the sales information data of the sales information DB 123 and the payment point of each merchant from the credit card company system 600, The peak time zone information of the weekend and the weekday of each franchise is generated using at least one time point of the franchise.

7, the franchise information providing unit 116 of the server 110 confirms the sales occurrence time of each merchant from the sales information data of each merchant received from the merchant terminal 200, ) From the merchant information and payment approval details received from the merchant. The franchise information providing unit 116 of the server 110 divides at least one of the point of time of generating sales by merchant and the point of payment by merchant into weekday and weekday, Calculate at least two peak peak times and their proportions. The franchise information providing unit 116 of the server 110 stores at least two pieces of peak time zone information (peak time zone and ratio thereof) calculated for weekends and weekdays in the franchise information DB 122. [

The franchise information providing unit 116 of the server 110 may display peak time zone information of weekends and weekdays to a web service access user in the form of a donut graph as shown in FIG.

Specifically, when the calculated weekday peak hours are three in the order of 18 to 21 hours, 13 to 15 hours, and 21 to 24 hours in the descending order, and the ratios are 33%, 25%, and 14% The same graph can be displayed. In the case where the calculated weekend peak time periods are three in the order of 18 to 21 hours, 21 to 24 hours, and 13 to 15 hours in the descending order, and the ratios thereof are 65%, 17%, and 9%, the franchise information The controller 116 can display the graph shown at the right side of FIG.

Also, the franchise information providing unit 116 of the server 110 may generate and provide customer information of customers who visited the merchant.

The franchise information providing unit 116 of the server 110 confirms the age and sex ratio (sex ratio) of the customer of each franchisee corresponding to the sales data of each franchisee received from the credit card company system 600, Customer information (that is, the ratio of sex and age group of the major customers), and store it in the franchise information DB 122.

At this time, the franchise information providing unit 116 of the server 110 can generate the main customer information by further using the trend analysis information. Here, the trend analysis information may be a data retrieval amount according to the age range and the sex ratio. In detail, the franchise information providing unit 116 of the server 110 generates the main customer information by additionally using the data retrieval amount for the specific franchise according to the age and sex ratios, and stores it in the franchise information DB 122 .

For example, the franchise information providing unit 116 of the server 110 may define a data retrieval amount for a specific franchise according to age groups and sex ratios as the number of potential customers, and then determine the search ratio, ages, The sex ratio search ratio may be separately calculated.

The franchise information providing unit 116 of the server 110 can provide the ratios of the major customers by age group and the gender ratios of the major customers for each franchise in the form of a donut graph as shown in FIG.

The franchise information providing unit 116 of the server 110 may provide the franchise comparison function according to the selection of the user terminal 300, which will be described below.
The franchise information providing unit 116 of the server 110 selects the franchise information of the franchise information stored in the franchise information DB 122, The entrepreneur information of the company can be collected and the entrepreneur information about the collected franchise can be displayed in a predetermined format, for example, one table as shown in Fig.

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When the franchise comparison function is selected, the franchise information providing unit 116 of the server 110 provides a comparable franchise list (71). The franchise information providing unit 116 receives a web service connection user selection for a plurality of franchises among the franchises, It is possible to provide entrepreneur information for a plurality of franchises.

The franchise information providing unit 116 of the server 110 provides the merchant information of the high-merchant merchant and will be described.

The franchise information providing unit 116 of the server 110 calculates at least one franchise having the highest sales in each region using the calculated average number of customers, average selling price, average sales amount, or stored sales information data. The franchise information provider 116 of the server 110 confirms the location information of at least one high-revenue merchant from the franchise information DB 122, stores the location information of the high-revenue merchant, As shown in FIG.

The franchise information providing unit 116 of the server 110 receives the surrounding merchandise analysis information corresponding to the merchant location information from the external merchant information providing system 700 as necessary and displays the surrounding merchant location analysis information on the map It can be provided to the user of the web service. Here, the surrounding merchandise analysis information may be at least one or more of location information of the merchant, surrounding traffic volume information, surrounding population density information, surrounding shopping mall density information, surrounding work population density information, and surrounding flow population density information.

As described above, the present invention can provide reliable average sales data such as the franchise member's weekday and weekday sales concentration time, anticipating the strategies and objective break-even points from the preparation stage to the store operation in advance, We can help you plan.

In addition, according to the present invention, it is possible to provide various business entrepreneur information such as business analysis information on the top sales floor of each franchise, gender and age group of major customers, price range of main product, or sales concentration time zone, It can support the selection of a commercial area.

When the brand image information is input to the input unit of the user terminal 300 and the brand image information taken by the camera unit 370 is uploaded, the image processing unit 117 acquires the franchise brand image information uploaded from the user terminal 300, Compares the image information of the franchise brand image DB 127, and provides the franchise information providing unit 116 with matching franchise information.

Here, the image processing unit 117 recognizes the pattern of the brand image in the image received from the user terminal 300, and compares the recognized image with the image of the franchise brand image DB. As a result of comparison, the brand information of the franchise having the highest image matching degree is provided through the franchise information providing unit 116 (S385)

On the other hand, when the user terminal 300 selects the franchise trend information, the franchise trend providing unit 118 of the server 110 refers to the franchise tendency information DB 128 to determine the number of stores of the franchised stores A high order or a low order (order in which the absolute value of the reduction rate is high) is provided in a list form (S386). This example is shown in Fig. Referring to FIG. 13, the franchise brands are provided in a list form in the order of increasing the number of stores of the franchise stores, or in the order of decreasing the absolute value of the decreasing rate.

If the user terminal 300 selects the start-up support information, the start-up support information providing unit 113 of the server 110 provides support information for supporting the establishment of the franchise shop (S381).

The start-up support information providing unit 113 stores the start-up briefing schedule of all the franchises in the support information DB 124 and stores the schedule of the start-up briefing session of the franchise by industry, date, and region as shown in FIG. 10, It can be saved in a form that can be expressed in calendar form.

The entrepreneurship support information providing unit 113 can provide the schedule of the entrepreneurship briefing sessions of all the member companies in a single calendar form as shown in FIG. Alternatively, the start-up support information providing unit 113 may divide the schedule of the start-up briefing sessions of all the member companies according to the type of business or region and display them on the calendar of each business type or region.

That is, the start-up support information providing unit 113 periodically collects and stores the support information of the SME support center, the SMBA, or other government offices supporting the start-up funds from the start-up support center system 700 and the like, City. Therefore, the user who accesses the web service can easily start the business with the help of the fund part by receiving the support from the national policy fund as well as his own funds.
On the other hand, if the user terminal 300 selects the franchise recommendation, the server 110 refers to the history information DB 125 of the database unit 120 to determine the age, sex, and social experience In step S382, a similar number of merchants that have been established by the same merchandise are generated and provided in the ascending order of sales numbers.

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For example, if a user who accesses a web service is a 40-year-old man with a 10-year history of working in a liquor company and majoring in business administration at a university, And the number of years of business, the number of years of business, and whether or not the business is closed. In order to provide information on the business owners who are about 40 years old and have spent about 10 years, It is possible to generate and provide a recommendation list as shown in FIG. Through this, the preliminary founder can greatly increase the probability of the success of the business because it confirms the success of the founder who has similar tastes and experience similar to himself, and compares it with himself and decides to start the business.
In addition, the history information DB can improve the accuracy of screening of similar experienced users by more finely designing and managing web service access user information such as hobbies, specialty, and volunteer activities in addition to the age, sex, and social experience of users accessing web services.

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When the user terminal 300 selects to provide interest information, the server 110 refers to the interest information DB 126 of the database unit 120 and assigns a weight to items clicked by the web service users The interest list is generated and provided in the ascending order of the degree of interest accumulated (S380).
Referring to FIG. 11, scores are differently assigned depending on which items are clicked by the web service accessing users. Particularly, the interest information providing unit 112 of the server 110 provides a specific franchise introduction screen on the home page initial screen Start scoring. That is, the score is calculated after moving to the 'detailed view' screen that introduces a specific franchise from the web service initial screen. For example, the score for each item is 1 for 'TOP5 view', 2 for 'View items' / 'Interior view' / 'Opening cost sales' / 'Profit and loss analysis', 3 for 'Brand introduction' 5 points, 'Map' (including specific franchise only / Competition franchise), 2 points, 'Startup bulletin board' 1 point, 'Community inquiry board' 5 points, 'Startup inquiry' 5 points, 'Individual bulletin' click 1 point, click on 'photo', and the top 30 franchises can be extracted by combining these search activities.

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That is, the users who access the web service for the first time use the above-mentioned entrepreneurship support system to search variously provided information indiscriminately. However, if the time comes to decide the actual entrepreneurship, refer to the establishment procedure, Click on an item to start a specific question, and you will take action to get in touch with a specific franchise. By observing and reflecting the user behavior of the web service, we designed the web service user behavior to be reflected in the entrepreneur support system. In addition, the score criterion can be adjusted and applied more appropriately according to the behavior pattern analysis of the web service access user.
The interest list is provided according to the selection of the user of the web service access. In some cases, the top 30 of the business type can be selected from the initial screen, and 30 pieces are arranged in order of the total number, or 30 pieces are randomly By rearranging, it is possible to apply a variety of exposure schemes such that the entrepreneurs can intuitively grasp the franchise they are most interested in, and can easily access information.

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On the other hand, when the user terminal 300 selects to provide the franchise location, the franchise position providing unit 115 of the server 110 searches the interest list located within a predetermined radius from the location of the user terminal 300, The location and floor information of the franchise included in the recommendation list is provided (S383).
Referring to FIG. 12, the interest list and the recommendation list are simultaneously displayed on the display unit 310 of the web service access terminal 300, but this is only an embodiment, and the interest list or the recommendation list May be selectively displayed, and the number of merchant points displayed in the list may be variously modified.

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When the franchise location information and the floor information are received from the server 110, the control unit 330 of the user terminal 300 determines whether or not the current position of the user terminal 300 detected by the GPS unit 340 and the high-sensitivity detection unit 380, And displays the franchise position on the display unit 310 in addition to the map information and the building information of the storage unit 360. [

At this time, if the user terminal 300 is a portable terminal such as a smart phone, the location of the user and the location of the franchise are displayed in real time or periodically in real time so that the web service accessing user can easily browse to the merchant. Particularly, the control unit 330 displays the altitude information on the display unit 310 so that the controller 330 can arrive at the target building and go to the target floor, thereby eliminating the inconvenience of asking the surrounding people about the destination.

Referring to FIG. 13, it is possible to confirm the trend of the number of franchises until the present of the franchise, which makes it easier for the preliminary founder to decide whether or not to start a particular franchise of interest. For example, as shown in the figure, if the growth rate of AAAA and other affiliates is more than 20%, it is highly possible that the preliminary founder can easily select the start-up decision, but if the decrease rate of the number of franchisees such as BBBB is high,

According to the embodiment of the present invention, if the preliminary founder sends the franchise brand image of interest to the franchise store, the franchise shop image corresponding to the corresponding image is immediately provided, the founder can easily know the franchise information immediately.

In addition, by providing information on the franchise franchise number trend information such as the tendency for a specific franchise, that is, the number of stores is on the increase trend or the business is not good, the prospective founder can help the preliminary founder to select the item You can give.

Also, based on the actual sales of the franchise, rather than the franchise's own promotional materials, it is possible to judge whether the franchise will be established by objective indicators by providing the rate of return, profit composition, start-up cost, average number of customers, In addition, the franchise-to-franchise comparison is also designed to compare the actual sales data so that the judgment of the start-up can be made even more sophisticated and easier. The data comparison method is also very convenient for collectively grasping the whole through the graph form, especially the exemplified donut graph.

In addition, it is possible to use the evaluation results and photographs of web users who have experienced a specific franchise important to preliminary founders as a judgment index other than monetary indicators such as start-up costs and revenues, It can help to relieve the needs of founders. In addition, the external entrepreneur information providing system 700 that provides the external entrepreneur information providing system 700 that provides the entrepot entitlement, the distribution of the anticipated customers and the distribution line of competitors competing with the specific franchise is combined and supported on the service providing screen, Franchisees can be supported to accurately determine whether they are entrepreneurs.

The embodiments of the present invention described above are not only implemented by the apparatus and method but may be implemented through a program for realizing the function corresponding to the configuration of the embodiment of the present invention or a recording medium on which the program is recorded, The embodiments can be easily implemented by those skilled in the art from the description of the embodiments described above.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It belongs to the right.

Claims (10)

A method of supporting a franchise start-up based on a search behavior of a web service user, the method being implemented upon request through a web service start-up support system connected to a user terminal, a franchise head office system, and a franchise franchisee terminal through a network, The support system includes a database portion and a server,
The database unit,
A member DB for storing membership information of a connected user;
A franchise information DB for storing franchise basic information;
A sales information DB for storing franchise merchant sales information;
A support information DB for storing franchise merchant support information;
A history information DB for storing history information including age, gender, and social history of the franchisees established by the franchisees;
An interest information DB storing the interest information of a user accessing the web service for the franchise;
A brand image information DB for storing brand image information per franchise;
And a franchise trend information DB for storing franchise merchant trend information,
The server comprises:
An information processing unit for receiving sales information, entrepreneurship support information, and history information and storing them in a sales information DB, a support information DB, and a history information DB, respectively;
A franchise information providing unit for providing franchise basic information, sales information and major customer information by referring to the franchise information DB and the sales information DB when the franchise information is selected in the user terminal;
An image processing unit for inputting a brand image to an input unit of the user terminal and providing the franchise information to the franchise information providing unit after comparing with the brand image information DB stored image;
A franchise trend offerer for selecting a franchise trend information from a user terminal and outputting the franchise tendency information DB in ascending or descending order of the number of affiliate merchants;
When the user terminal selects the start-up support information, the start-up support information providing unit provides the franchise shop start-up support information;
A franchise recommending unit that generates and provides a recommendation list in the order of sales of founder merchants having a history similar to that of the web service access user by referring to the history information DB when the user terminal selects the franchise recommendation;
An interest information providing unit that cumulatively stores the item scores assigned in advance in the interest information DB whenever the web service accessing user clicks the array items in the franchise introduction screen, and generates and provides the franchise interest list in order of greatest interest;
And providing the franchise location and the floor information, which are located within a predetermined radius from the current position of the terminal, when the user terminal selects to provide the franchise location,
Each time the user accesses the array item in the franchise introduction screen, the score of the item assigned in advance is cumulatively stored in the interest information DB to score the entrepreneur information search behavior pattern of the web service accessing user, The interest information providing unit may provide the franchise recommending interest list in order of the degree of interest,
If the brand image is input to the input unit of the user terminal, the image processing unit compares the brand image information with the stored image of the brand image information DB, and provides the franchise information to the franchise information providing unit so that the franchise information can be immediately accessed only by inputting the franchise image,
When the franchise recommendation is selected by the user terminal, the franchise recommendation unit refers to the history information DB and generates and provides a recommendation list in order of sales among the founder merchants having a history similar to that of the web service access user, A franchise business success information related to a founder of a web service is provided, thereby enabling a user who accesses a web service to greatly increase a probability of success in establishing a business, and a method of supporting an active franchise startup based on a search behavior of a web service user.
The method of claim 1,
An input unit for inputting information; A GPS unit for calculating its own position; An altitude sensing unit for sensing an altitude of the altitude; A storage unit for storing building information including map information of a predetermined area and franchise information of each building; A display unit for displaying information; A communication unit for communicating with the server through the network; A camera unit for photographing a franchise brand image; Wherein the control unit controls the franchise brand image outputted from the camera unit to be transmitted to the server according to the selection of the input unit, and when the franchise location and the floor information are received from the server, And a controller for displaying the location and the received franchise location on the display unit in addition to the map information and the building information of the storage unit, based on the search behavior of the web service user.
The method according to claim 1, wherein the interest information providing unit provides the generated franchise interest list to the web service initial screen, wherein the list is selected randomly in a sequential arrangement or a one-hour unit, A method of supporting an active franchise startup based on a search behavior of a web service user.
The method according to claim 1, wherein when the user terminal selects the franchise information, the franchise information provider of the server provides franchise basic information, sales information, and major customer information by referring to the franchise information DB and the sales information DB,
Wherein the sales information is generated by dividing the franchise merchant sales information stored in the sales information DB into at least one of a sales occurrence date and a settlement time on a weekend and a weekday, A method of supporting an active franchise startup based on the search behavior of service users.
The method according to claim 1,
When the user terminal selects the franchise information, the franchise information provider of the server processes the sales information of the franchised merchant store stored in the sales information DB to calculate the monthly average sales, the number of the inbound customers, the main merchandise, Based on the search behavior of a web service user.
The method according to claim 1,
When the user terminal selects the franchise information, the franchise information provider of the server,
The franchise information DB, and the sales information DB to obtain basic information including the franchise location, address, and map,
Information on one or more of the number of merchant stores, sales information of merchant stores, sales product information, main product information, sales price information,
The surrounding commercial area analysis information corresponding to the merchant location information provided from the external entrepreneur information providing system,
A method of supporting an active franchise entrepreneur based on a search behavior of a web service user, characterized by simultaneously providing evaluation contents or photo information of a web consumer who has experienced a franchise.
The method according to claim 1,
Wherein the start-up support information providing unit of the server is capable of displaying the schedule of the start-up briefing sessions of all the franchise member companies stored in the support information DB in a calendar form, Based franchise startup method. delete delete delete

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