KR101647451B1 - Web user searching activity applied support method for start-up founder decision making - Google Patents

Web user searching activity applied support method for start-up founder decision making Download PDF

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KR101647451B1
KR101647451B1 KR1020150064991A KR20150064991A KR101647451B1 KR 101647451 B1 KR101647451 B1 KR 101647451B1 KR 1020150064991 A KR1020150064991 A KR 1020150064991A KR 20150064991 A KR20150064991 A KR 20150064991A KR 101647451 B1 KR101647451 B1 KR 101647451B1
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information
franchise
user
sales
unit
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KR1020150064991A
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Korean (ko)
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전영준
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전영준
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0282—Rating or review of business operators or products
    • G06F17/30—
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Abstract

In the present invention, the start-up support system of an active start-up support web service method in which a user terminal, a franchise main office system and a franchise franchise terminal are connected to a start-up support system as a network includes a database part and a server, A franchise information DB, a sales information DB, a support information DB, a history information DB, an interest information DB, and a user search information DB. The server includes an information processing unit, a franchise information providing unit, A franchise location providing service, and an interest user extracting and providing unit. The interest information information generating unit generates the interest information information, which is generated each time a web service user clicks an item arranged in a specific franchise introduction screen, Cumulative management of the information DB, in order of increasing cumulative interest Web service initial A franchise recommendation list is provided on the screen, and the information including the per-user access list, the search time, and the number of visits for a specific franchise is cumulatively managed in the search information DB of the interested user extractor / To a franchise headquarters system in which a list of interested users is provided to the franchise main office system.

Description

[0001] The present invention relates to a method of supporting an active franchise startup based on a user's search behavior,

The present invention relates to a franchise start-up support system and method. More particularly, the present invention relates to a franchise start-up support system and method, and more particularly, to a franchise start- The present invention relates to a method of supporting a start-up business.

Among the total number of businesses operating in Korea, the proportion of small and medium-sized merchants account for more than 80% of the nation's national economy. Recently, the massive retirement of baby boomers has become reality, and as economic conditions deteriorate, The proportion of small business owners is getting bigger as it is reported that their will is increasing greatly.

By the way, statistics show that the probability of a small business owner failing within three years after start-up is 52.6%, 28% of them are bankrupt within less than one year, and the probability of success after start-up is very low.

The most important reason for the low probability of success after start-up of a small-business person is the lack of various information on management and management activities and the lack of experience of capital or related occupation.

In order to solve these problems, online entrepreneurs or management support services have been provided to small business owners who lack experience and knowledge until now to support start-up and management through online.

However, since the entrepreneurship support service that has been provided up to now has been provided in such a manner that the selected entrepreneur information is received and displayed in accordance with the needs of the franchise directly provided from the franchise head office, the individual investor is most suitable There was a great difficulty in selecting entrepreneurial items as the best items to judge.

In addition, since conventional low-quality information about the franchise is separated and provided so that franchises can not be compared with each other, it is possible for a preliminary founder to search for a desired franchise while comparing a plurality of franchises There was no basis for judging whether or not it was possible to finally settle the mind.

Also, it is difficult to obtain franchise location information, and it is not easy to visit the franchise even if a route is sought, and it is not easy to judge whether a business can be performed well through a store analysis.

In other words, for the pre-founder, the actual sales of the franchise as well as financial considerations such as start-up costs and profits, the experience of the founder's failure to start the business in a situation similar to himself, the tendency of the pre-founder to prefer the recent franchise, the consumer's evaluation of the interested franchise, And the distribution of prospective customers, distribution and distribution of competitors. However, it is not easy to judge because there is no provision of information and comparison criteria, and most of the founders who do not take such considerations fail in the end .

In addition, since the franchise headquarters did not have many opportunity to meet the pre-founder in person or to consult, the business opportunity of the franchise expansion business was inevitably sluggish.

Patent Application No. 10-2012-0098812 (September 6, 2012) Patent Application No. 10-2002-0021244 (Apr. 18, 2002) Patent Application No. 10-2000-0017696 (Apr. 4, 2000) Patent Application No. 10-2009-0101681 (Oct. 26, 2009)

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide a system and method for providing online business entrepreneurship Based on the search behavior of the user.

The technical problem to be solved by the present invention is to provide a method of supporting an active franchise entrepreneurship based on a search behavior of a user whose entrepreneurs are recommended to industries with a high probability of success through successful entrepreneurship of people having similar age, .

According to another aspect of the present invention, there is provided a method for supporting an active franchise entrepreneur based on a search behavior of a user who can compare mutually among franchises, .

Also, the technical problem to be solved by the present invention is to analyze the information search behavior of web service users, to score franchise preference of interest to users, to recommend a franchise having a high score on the initial screen of web service, Based on the search behavior of a user who interacts with a web service user in a bidirectional manner.

It is another object of the present invention to provide a method of supporting an active franchise start-up based on a search behavior of a user, which guides a founder to conveniently locate a nearby franchise.

In addition, the technical problem to be solved by the present invention is to provide a method and apparatus for evaluating the contents of a web site on a web site, Provides a method to support active franchise start-up based on user's search behavior so that preliminary founders can accurately judge by supporting a wide range of information such as bus routes, distribution of competitors competing with specific franchises, .

It is another object of the present invention to provide a method and system for checking a stay time and a specific franchise that are required for a web service user to search for specific franchise information and extracting an upper user and providing the same to the head office of the franchise, To provide a bi-directional information exchange system and method between a user and a franchise that can perform sales and marketing activities only for the users.

In order to solve the above-mentioned problems, the start-up support system of the active start-up support web service method according to the feature of the present invention, in which a user terminal, a franchise main office system and a franchise franchise point terminal are connected to a start- Wherein the database unit includes a member DB for storing user information, a franchise information DB for storing franchise information, a sales information DB for storing franchise merchant sales information, a support information DB for storing franchise merchant store support information, a franchise merchant store establishment database A history information DB for storing history information on one person, an interest information database for storing user interest information on a specific franchise, and a user search information DB for storing user search information on a specific franchise, Startup support information, history information A franchise information providing unit for receiving the franchise basic information, the sales information, and the major customer information by referring to the franchise information DB and the sales information DB, A start-up support information providing unit for providing the franchise shop support information including a schedule of a start-up briefing session with reference to the support information DB, and a history information providing unit for referring to the history information DB, A franchise recommendation unit for providing a recommendation list, an interest information providing unit for generating a list in descending order of web service user interest information for a specific franchise by referring to the interest information DB, A franchise location < RTI ID = 0.0 > and / And a user interest extracting and providing unit for extracting user search information for a specific franchise and providing the extracted user search information to the franchise head office system,
The web service user cumulatively manages the interest information scores generated each time the user clicks the items arranged in the specific franchise introduction screen in the interest information DB and accumulates the franchise recommendation list in the web service initial screen And the information including the per-user access list, the search time, and the number of visits to the specific franchise is cumulatively managed in the search information DB by the interested user extracting and providing unit, or when the franchise headquarters system is requested, And providing it to the main office system, the present invention can provide an active franchise startup support method based on the search behavior of the user.
In addition, the franchise information providing unit may simultaneously support the franchise basic information, the sales information, the major customer information, the web-based franchise experience consumer evaluation content, and the photograph when providing specific franchise information according to the terminal request.
In addition, the interest information score assigned to the items arranged in the specific franchise introduction screen may be differently allocated for each item.
In addition, the franchise information provider may generate main sales time zone information including at least two time zones in order of weekday and weekday sales, while separating weekly and weekday into at least one of a sales occurrence time and a payment time for each franchise And the like.
When the franchise information providing unit further requests the franchise comparison function, the franchise information providing unit provides at least two franchise lists which can be compared, and the same item information to be compared is displayed in a position corresponding to each other .
When the user terminal selects the start-up support information, the start-up support information providing unit arranges the start-up briefing schedule in one calendar format, and provides the service in one calendar type according to the type of business or region according to the request of the user terminal The present invention can provide an active franchise startup support method based on a user's search behavior.
The terminal may further include an input unit for inputting information, a GPS unit for calculating a location, a high-level sensing unit for sensing an altitude, a storage unit for storing building information including predetermined area map information and franchise- A communication unit for communicating with the server via the network; a selection unit for transmitting selection information to the server according to the selection of the input unit; and a control unit for receiving the franchise location information and the floor information from the server, And a controller for displaying the current location and the received franchise location on the display unit in addition to the map information and the building information of the storage unit, based on the search behavior of the user.

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The present invention can provide entrepreneur information that comprehensively analyzes various franchise start-up related information.

In addition, the present invention can increase the likelihood of successful start-up by recommending a successful business type considering the sex, age, and career of the founder.

In addition, the present invention can increase the likelihood of success at the time of starting a business by recommending a franchise having a lot of interest to web service users.

In addition, the present invention can guide a founder to conveniently locate a franchise in a list of interest around his or her own recommendation list.

In addition, the present invention can provide the preliminary founder with various information related to the evaluation of the consumer, the distribution and the circulation of the commercial and prospective customers, distribution of the competitor,

In addition, the present invention checks the information search time and re-visit time required for the web service user to search for a specific franchise, and provides the search information of the upper user to the franchise headquarters so that the user who has a special interest in the franchise It is possible to secure opportunities for sales or marketing only to people.

1 is a block diagram illustrating a system for implementing an active franchise start-up support method based on a search behavior of a user according to an embodiment of the present invention.
2 is a detailed configuration diagram of the user terminal of FIG.
FIG. 3 is a diagram illustrating a method for supporting a start-up according to an embodiment of the present invention.
4 is a view showing an example of a homepage initial screen provided in a method of supporting an active franchise startup based on a search behavior of a user according to an embodiment of the present invention.
5 is a view showing an example of sales information provided in the active franchise startup support method based on the search behavior of the user according to the embodiment of the present invention.
FIG. 6 is a diagram showing main product information (main sales product) and major selling price ranges provided in the active franchise startup support method based on the search behavior of the user according to the embodiment of the present invention.
FIG. 7 is a view showing sales peak time information (weekday average, weekly average) provided in the active franchise start-up support method based on the search behavior of the user according to the embodiment of the present invention.
8 is a diagram illustrating major customer information provided in the active franchise startup support method based on the search behavior of the user according to the embodiment of the present invention.
9 is a diagram illustrating a franchise comparison function provided in an active franchise startup support method based on a search behavior of a user according to an embodiment of the present invention.
FIG. 10 is a view showing a summary of a start-up briefing schedule schedule provided in an active franchise start-up support method based on a search behavior of a user according to an embodiment of the present invention.
11 is a view showing an example of a score for calculating cumulative interest information of users provided in an active franchise startup support method based on a search behavior of a user according to an embodiment of the present invention.
12 is a view showing an example of an interest list and a recommendation list provided in an active franchise startup support method based on a search behavior of a user according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when an element is referred to as "including" an element, it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise. Also, the terms " part, "" module, " and " module" in the specification mean units for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software . In addition, all of the singular components constituting the system can be interpreted to include plural configurations depending on the situation. For example, 'terminal' and 'franchise' can be interpreted as 'two or more terminals' and 'two or more franchises'.

Typically, a franchise is composed of a franchise head office system and an affiliate terminal connected to the franchise head office system.

1 is a configuration diagram of a user-customized franchise start-up support system according to an embodiment of the present invention.

Referring to FIG. 1, an active franchise startup support method based on a search behavior of a user according to an embodiment of the present invention includes a user terminal 300, a franchise main office system 400, an affiliate shop terminal 200, The franchise start-up support system 100 includes a server 110 and a database 120. The franchise start-

The database unit 120 stores the franchise information, the sales information of the franchise merchants, the support information supporting the franchise merchant establishment, history information including sales and success of the franchise merchants, and the user's interest information on the specific franchise / RTI >

The server 110 refers to the database unit 120 and selects the desired menu to which the user terminal 300 accesses and selects franchise information corresponding to the selection of the user terminal 300, sales information of the franchise merchants, Support information for supporting establishment of a franchise shop, history information including sales and success of the franchisees, and franchise interest information of users who are interested in the franchise. In addition, when there is a franchise request from the web service user search information DB, it is possible to extract a list of users who have expressed an interest in a specific franchise, and provide the list to the franchise head office.

The database unit 120 includes a member DB 121, a franchise information DB 122, a sales information DB 123, a support information DB 124, a history information DB 125, an interest information DB 126, And a search information DB 132. [

The member DB 121 stores an access point, a residence area, an age, a gender, and history information of a user member, and the history information may include a university, a workplace, or a specific business career.

The franchise information DB 122 can store various contents of information for introducing the franchise. The most basic franchise information such as brand logo, brand name, franchise introduction, affiliation cost, educational expense, open promotional expense, performance deposit, initial commodity price, interior cost, billboard cost, facility cost, Other fees include marketing expenses for the main office, monthly average sales, projected net profits, registration of intellectual property rights, license details, and the number and location of franchise headquarters and merchants.

The sales information DB 123 accumulates the sales information of the franchisees collected at the franchise head office in units of time, day, week, month, and year. At this time, the sales information data can store and store at least one of the sales amount, the sales product information, the number of sales, and the time of the sales, and can statistically process various kinds of information according to need.

The support information DB 124 stores various information related to the start-up business that is useful to the pre-founder who supports the franchise merchant establishment. For example, the support information DB 124 may include information on a start- URL) information.

The history information DB 125 stores the personal history of the persons who have established a specific franchise store, and the founder history information including the franchise sales and success. At this time, the personal information includes not only the usual items such as age and gender but also the type of department and department of work, the type and field of work (handling work), taste, hobby, quantity of work, number of business experience and occupation field, And the like may be included.

The interest information DB 126 cumulatively scales the web service user by weighting according to which item is selected and clicked on the introduction screen of a specific franchise, and cumulatively stores the interest for the specific franchise by reflecting the user search behavior . At this time, the initial interest degree of each franchise can be managed by 0 or 100, and the management can be managed by reducing the 1,000 unit indicator at a constant rate.

The user search information DB 132 records and manages a specific franchise search activity in the user's web service. When the user accesses the web service supporting the entrepreneurship support system and performs a specific franchise search activity, the interest user extractor 131 of the server accumulates the time and the number of visits for searching the specific franchise information of the user . The information of the managed user search information can be separately extracted according to the request of the specific franchise headquarters connected to the network with the present business support system. For example, a list of all users who have searched for a particular franchise or a list of 100 people who have had the most franchise search time may be provided. In addition, the request of the franchise headquarters may be provided on a weekly, weekly, or monthly basis on a one-time or one-time basis, and may be configured to be automatically notified periodically by contract without request from the franchise headquarters.

The server 110 includes an information processing unit 111, an interest information providing unit 112, a start-up support information providing unit 113, a franchise recommending unit 114, a franchise location providing unit 115, (116), and an interest extractor (131).

The information processing unit 111 receives the sales information, the start-up support information, and the start-up history information and stores them in the sales information DB 123, the support information DB 124, and the history information DB 125, respectively.

The interest information provider 112 receives interest information and stores the interest information in the interest information DB. When the user terminal 300 selects the interest information providing service, the service provider 112 refers to the interest information DB 126, Weights the items clicked by the users and generates and provides a certain number of interest list in descending order of the accumulated interest.

When the user terminal 300 selects the start-up support information, the start-up support information providing unit 113 refers to the support information DB 124 and provides support information for supporting the establishment of the franchise shop.

When the user terminal 300 selects the franchise recommendation, the franchise recommendation unit 114 refers to the history information DB 125 and selects the franchise recommendation from among the franchisees established by people whose age, gender, And generates and provides a predetermined number of recommendation lists.

The franchise position providing unit 115 may determine the position of the franchise included in the recommendation list and the interest list located within a predetermined radius from the location of the user terminal 300 when the user terminal 300 selects to provide the franchise location, Provide information. At this time, the location information may be displayed on the map displayed on the map, such as a commercial address provided from the external entrepreneurship information providing system 700 (for example, a small business corporation,

When the user terminal 300 selects the franchise information, the franchise information providing unit 116 refers to the franchise information DB 122 and the sales information DB 123 to determine the location of the franchise location, address, Basic information, sales information of merchants, sales merchandise information of merchants, major sales time information of merchants, and major customer information. At this time, it is possible to divide at least one of a sales occurrence time and a payment time for each franchise into weekends and weekdays, and generate and provide major sales generation time zone information including at least two time zones in order of sales on weekends and weekdays have. Also, when the franchise comparison function is requested by the user terminal, the franchise list for the at least two comparable franchises can be provided, and information of the same items can be displayed at corresponding positions.

The interest-user extracting provisioning unit 131 extracts user information including the time and the number of visits for searching for specific franchise information of the member users, and provides the user information to the franchise head office system 400. At this time, the interest-user extracting provisioning unit 131 cumulatively manages the individual-user access list management and the number of the re-connected persons and the number of times, and when the request of the franchise head office is made, the list of users who are interested in the franchise, And so on. The request of the franchise headquarters is also possible on a one-time basis, and it can be provided on a regular basis on a weekly, weekly or monthly basis, or can be periodically notified to a specific franchise system by a commercial information system operator. In this way, through the exchange of information, the start-up support system server operator can create new business opportunities by providing the processed service to the franchise head office, and the franchise head office can provide customized start-up information only to the users who are interested in the franchise It is beneficial for both companies because it can actively utilize it as a start-up consultation opportunity.

The credit card issuer system 600 receives and stores the sales data including the merchant information and payment approval details from the terminal 300 of the merchant member merchant. Here, the credit card company system 600 receives the sales data from each merchant of the member company franchise, and may include a DB. In addition, since there is sales information other than the credit card system 600, the server 110 may directly receive the real sales information from the affiliate shop terminal 200. [

At this time, the credit card issuer system 600 may be omitted as needed, or may be utilized as verification data of credit card sales in some cases. That is, the sales information of the merchant may be compared with the sales information stored in the credit card company system 600 to detect an error portion.

2 is a configuration diagram of the user terminal of FIG.

2, the user terminal 300 may be a smart phone, a tablet PC, a desktop computer, an information terminal, etc., and includes an input unit 320 for inputting information; A GPS unit 340 for calculating its own position; An altitude sensing unit 380 for sensing the altitude of the user; A storage unit 360 for storing building information including map information of a predetermined area and franchise-specific franchise information of the corresponding local building; A display unit 310 for displaying information; And communicates with the server 110 through the network and transmits selection information to the server 110 according to the selection of the input unit 320. When the franchise location and the layer information are received from the server 110, And a control unit (330) for controlling the display unit to display the current position and the received franchise position, which are detected by the GPS unit and the high-level sensing unit, in addition to the map information and the building information of the storage unit.

FIG. 3 is a diagram illustrating a startup support method according to an embodiment of the present invention. FIG. 4 is a view illustrating an example of a home page initial screen provided in a method for supporting an active franchise startup based on a search behavior of a user according to an embodiment of the present invention FIG. 5 is a view showing an example of sales information provided in the active franchise startup support method based on the search behavior of the user according to the embodiment of the present invention, FIG. 6 is a diagram illustrating an example of sales information FIG. 7 is a diagram showing main product information (main sales product) and major selling price information provided in an active franchise start-up support method based on the present invention, and FIG. 7 is a flowchart illustrating a method of supporting an active franchise start- Peak time zone information (weekday averages, weekly averages), and Fig. FIG. 9 is a graph showing major customer information provided in a method of supporting active franchise entrepreneurs based on a search behavior of a user according to a user's search behavior according to the present invention. FIG. 10 is a view illustrating a schedule of a start-up briefing session provided in an active franchise start-up support method based on a search behavior of a user according to an embodiment of the present invention, and FIG. FIG. 12 is a view showing an example of a score assignment for calculating a cumulative interest provided in an active franchise start-up support method based on a search behavior, and FIG. 12 is a diagram illustrating an example of a method for supporting an active franchise start-up based on a search behavior of a user according to an embodiment of the present invention Users' interest list and recommendation Fig.

3, the information processing unit 111 of the server 110 receives sales information, entrepreneurship support information, and entrepreneurship history information and stores the sales information DB 123, the support information DB 124, the history information DB 125, respectively (S310).

On the other hand, the interest information providing unit 112 receives the interest information and stores it in the interest information DB 126, updates the interest degree of a specific franchise that occurs each time a user clicks on a specific item of the web page, Stored in the information DB 126, and stored (S320).

On the other hand, the user accesses the server 110 using the user terminal 300 to obtain information about the franchise (S330).

After connection, the input unit is operated to log in (S340), and the server refers to the member DB 121 to perform authentication. If the user is not a member, the user is guided to join the member (S350). At this time, the server 110 provides a member homepage (S360).

Referring to FIG. 4, various franchises are displayed together with the main selling products on the home page initial screen, and information such as average sales, opening costs, the number of merchant shops, margin rate, store analysis, and the like are provided. So that more detailed information or various information can be obtained. However, such a screen configuration is one example of use, and the contents and the menu configuration may be partially different depending on the case where the user terminal 300 is a smart phone or a desktop type computer.

The user can select various menus from the home page, and the server 110 determines which menu is selected (S370). Here, the menu selection may be performed through one click or a plurality of clicks, and a detailed description of a specific arrangement of the menu, which is known as a general technique, such as a sub menu may exist below the main menu, is omitted.

When the user terminal 300 selects the franchise information, the server 110 refers to the franchise information DB 122 and the sales information DB 123 of the database unit 120 to determine the franchise location, address, Sales information of merchants, sales merchandise information of merchants, major sales time information of merchants, and major customer information (S384).

More specifically, as shown in FIG. 5, the franchise information provider 116 of the server 110 uses at least one of the sales amount of each merchant, the number of sales, the merchant information, and the approval approval details, The average sales amount of each franchisee, and the average sales amount of all the franchisees, based on the sales information of each franchise.

For example, the average number of customers per day at each merchant can be calculated by dividing the number of sales by the number of sales for the number of sales. In addition, the average sales amount per customer can be calculated by dividing the sales amount of each merchant by the number of sales. Alternatively, the average sales amount of the entire merchant can be calculated by dividing the sales amount of each merchant by the total number of merchants.

In addition, the franchise information providing unit 116 of the server 110 may determine the objective of the franchise including at least one of the average number of customers of each merchant, the average sales amount of each merchant, And stores the sales information in the franchise information DB 122 or the sales information DB 123. If necessary, integration into a single DB is also possible.

The franchise information providing unit 116 of the server 110 divides the sales status (for example, the monthly sales status) in a specific period of one franchise shop or the entire franchise shop into the upper / middle (average) The sales amount, the number of customers per month, and the average price per person (sales per person) may be calculated, and the calculation result may be provided to the user in the form of one table.

6, the franchise information providing unit 116 of the server 110 may use the merchandise information from the sales information data of each merchant received from the credit card company system or the merchant terminal 200, And stores the main product information in the franchise information DB 122 of the server 110. The franchise information providing unit 116 of the server 110 may provide the user with the main product information (main sales product information) of one franchise or one franchise.

More specifically, the franchise information providing unit 116 of the server 110 calculates the number of sales of each merchandise by each merchant using the sales information data (sales merchandise information) of each merchant, Sort them in order. Then, the main selling price and the main selling price range of the entire merchant (or each franchise) can be calculated using the sorted sales by product. At this time, it is possible to further calculate the sales ratio of the plurality of main products in comparison with the total merchandise and the ratio of the plurality of major selling price ranges to the total sales price range.

At this time, the franchise information providing unit 116 of the server 110 stores the plurality of main merchandise items, the main selling price range, and the ratio thereof in the franchise information DB 122.

The franchise information providing unit 116 of the server 110 may provide a plurality of stored main merchandise items, a main selling price range, and a ratio thereof in the form of a donut type or a circle graph, which is viewable to the user as shown in FIG. For example, if the main product is coffee, juice-traditional tea and other products (other), and the proportions are 61% and 28%, respectively, the donut-type graph shown in the left side of FIG. 6 can be displayed. Alternatively, if the main selling price range is 5500 won, 4500 won and the other price range (other), and the proportions are 43% and 38%, respectively, the donut-shaped graph shown in the right side of FIG. 6 can be displayed.

Hereinafter, an example in which the franchise information providing unit 116 of the server 110 generates and provides time zone information will be described with reference to FIG.

The franchise information providing unit 116 of the server 110 checks at least one point in time from the sales information data of the sales information DB 123 and the payment point of each merchant from the credit card company system 600, The peak time zone information of the weekend and the weekday of each franchise is generated using at least one time point of the franchise.

7, the franchise information providing unit 116 of the server 110 confirms the sales occurrence time of each merchant from the sales information data of each merchant received from the merchant terminal 200, ) From the merchant information and payment approval details received from the merchant. The franchise information providing unit 116 of the server 110 divides at least one of the point of time of generating sales by merchant and the point of payment by merchant into weekday and weekday, Calculate at least two peak peak times and their proportions. The franchise information providing unit 116 of the server 110 stores at least two pieces of peak time zone information (peak time zone and ratio thereof) calculated for weekends and weekdays in the franchise information DB 122. [

The franchise information providing unit 116 of the server 110 may display peak time zone information of weekends and weekdays to the user in the form of a donut graph as shown in FIG.

Specifically, when the calculated weekday peak hours are three in the order of 18 to 21 hours, 13 to 15 hours, and 21 to 24 hours in the descending order, and the ratios are 33%, 25%, and 14% The same graph can be displayed. In the case where the calculated weekend peak time periods are three in the order of 18 to 21 hours, 21 to 24 hours, and 13 to 15 hours in the descending order, and the ratios thereof are 65%, 17%, and 9%, the franchise information The controller 116 can display the graph shown at the right side of FIG.

Also, the franchise information providing unit 116 of the server 110 may generate and provide customer information of customers who visited the merchant.

The franchise information providing unit 116 of the server 110 confirms the age and sex ratio (sex ratio) of the customer of each franchisee corresponding to the sales data of each franchisee received from the credit card company system 600, Customer information (that is, the ratio of sex and age group of the major customers), and store it in the franchise information DB 122.

At this time, the franchise information providing unit 116 of the server 110 can generate the main customer information by further using the trend analysis information. Here, the trend analysis information may be a data retrieval amount according to the age range and the sex ratio. In detail, the franchise information providing unit 116 of the server 110 generates the main customer information by additionally using the data retrieval amount for the specific franchise according to the age and sex ratios, and stores it in the franchise information DB 122 .

For example, the franchise information providing unit 116 of the server 110 may define a data retrieval amount for a specific franchise according to age groups and sex ratios as the number of potential customers, and then determine the search ratio, ages, The sex ratio search ratio may be separately calculated.

The franchise information providing unit 116 of the server 110 can provide the ratios of the major customers by age group and the gender ratios of the major customers for each franchise in the form of a donut graph as shown in FIG.

The franchise information providing unit 116 of the server 110 may provide the franchise comparison function according to the selection of the user terminal 300, which will be described below.

When a user selects two or more franchises that he or she feels interested in from among a plurality of member company franchises and requests the comparison, the franchise information providing unit 116 of the server 110 registers the franchise information of the franchise company, which is stored in the franchise information DB 122 And the entrepreneur information on the collected franchise can be displayed in a predetermined format, for example, one table as shown in FIG.

Here, when the franchise comparison function is selected, the franchise information providing unit 116 of the server 110 provides the comparable franchise list (71), receives the user selection for the plurality of franchises among the selected franchises, Can provide information on entrepreneurship.

The franchise information providing unit 116 of the server 110 provides the merchant information of the high-merchant merchant and will be described.

The franchise information providing unit 116 of the server 110 calculates at least one franchise having the highest sales in each region using the calculated average number of customers, average selling price, average sales amount, or stored sales information data. The franchise information provider 116 of the server 110 confirms the location information of at least one high-revenue merchant from the franchise information DB 122, stores the location information of the high-revenue merchant, As shown in FIG.

The franchise information providing unit 116 of the server 110 receives the surrounding merchandise analysis information corresponding to the merchant location information from the external merchant information providing system 700 as necessary and displays the surrounding merchant location analysis information on the map Can be provided to the user. Here, the surrounding merchandise analysis information may be at least one or more of location information of the merchant, surrounding traffic volume information, surrounding population density information, surrounding shopping mall density information, surrounding work population density information, and surrounding flow population density information.

As described above, the present invention can provide reliable average sales data such as the franchise member's weekday and weekday sales concentration time, anticipating the strategies and objective break-even points from the preparation stage to the store operation in advance, We can help you plan.

In addition, according to the present invention, it is possible to provide various business entrepreneur information such as business analysis information on the top sales floor of each franchise, gender and age group of major customers, price range of main product, or sales concentration time zone, It can support the selection of a commercial area.

If the user terminal 300 selects the start-up support information, the start-up support information providing unit 113 of the server 110 provides support information for supporting the establishment of the franchise shop (S381).

The start-up support information providing unit 113 stores the start-up briefing schedule of all the franchises in the support information DB 124 and stores the schedule of the start-up briefing session of the franchise by industry, date, and region as shown in FIG. 10, It can be saved in a form that can be expressed in calendar form.

The entrepreneurship support information providing unit 113 can provide the schedule of the entrepreneurship briefing sessions of all the member companies in a single calendar form as shown in FIG. Alternatively, the start-up support information providing unit 113 may divide the schedule of the start-up briefing sessions of all the member companies according to the type of business or region and display them on the calendar of each business type or region.

That is, the start-up support information providing unit 113 collects and stores the support information of the SME support center, the SMBA, or other government offices that support the start-up fund periodically from the start-up support center system 700 and the like, do. Therefore, the user can easily start the business with the help of the fund part by receiving the support from the national policy fund as well as his own funds.

On the other hand, when the user terminal 300 selects the franchise recommendation, the server 110 refers to the history information DB 125 of the database unit 120 to search for a person having similar age, And generates and provides a predetermined number of recommendation lists in order of sales among the established merchants (S382).

For example, if a user majored in business administration at a university and had a 10-year experience working as a sales person in a liquor company, if he was a 40-year-old man with 3 bottles of soju, Provide information such as start-up information and sales growth of the founders, who have averaged about 40 years old male workers who have spent the same year, or years of business continuity and close-ups, Can be generated and provided. Through this, the preliminary founder can greatly increase the probability of the success of the business because it confirms the success of the founder who has similar tastes and experience similar to himself, and compares it with himself and decides to start the business.

In addition, the history information DB can improve the accuracy in selecting similar career by more detailed design and management of user information such as hobbies, specialty, and volunteer activities in addition to the user's age, sex, and social experience.

When the user terminal 300 selects to provide interest information, the server 110 refers to the interest information DB 126 of the database unit 120, assigns weights to items clicked by the web service users, The interest list is generated and provided in the order of greatest degree of generated interest (S380).

Referring to FIG. 11, scores are differently assigned according to which items are clicked by web service users. Particularly, the interest information providing unit 112 of the server 110 provides a specific franchise introduction screen on the home page initial screen, Start the calculation. That is, the score is calculated after moving to the 'detailed view' screen that introduces a specific franchise from the web service initial screen. For example, the score for each item is 1 for 'TOP5 view', 2 for 'View items' / 'Interior view' / 'Opening cost sales' / 'Profit and loss analysis', 3 for 'Brand introduction' 5 points, 'Map' (including specific franchise only / Competition franchise), 2 points, 'Startup bulletin board' 1 point, 'Community inquiry board' 5 points, 'Startup inquiry' 5 points, 'Individual bulletin' click 1 point, click on 'photo', and the top 30 franchises can be extracted by combining these search activities.

 That is, the users who are using the entrepreneurship support system for the first time indiscriminately search for information provided variously. However, if the entrepreneur is determined to start the business over time, refer to the establishment procedure and click on the inquiry bulletin board or the entrepreneur inquiry item They begin to ask specific questions and take action to make direct contact with a particular franchise. By observing and reflecting such user behavior, web service user behavior is designed to be reflected in the entrepreneur support system. In addition, the score criterion can be adjusted and applied more appropriately according to the user's behavior pattern analysis.

This list of interest is provided according to the user's selection. In some cases, the top 30 can be selected from the initial screen, and 30 pieces are sequentially arranged in order of total points or 30 pieces are randomly rearranged in units of one hour, Consumers can intuitively grasp the franchise they are most interested in and can easily access information.

On the other hand, when the user terminal 300 selects to provide the franchise location, the franchise position providing unit 115 of the server 110 searches the interest list located within a predetermined radius from the location of the user terminal 300, The location and floor information of the franchise included in the recommendation list is provided (S383).

12, the interest list and the recommendation list are simultaneously displayed on the display unit 310 of the user terminal 300. However, this is only an embodiment, and the interest list or the recommendation list may be selectively displayed , And the number of merchants displayed in the list can be variously modified.

When the franchise location information and the floor information are received from the server 110, the control unit 330 of the user terminal 300 determines whether or not the current position of the user terminal 300 detected by the GPS unit 340 and the high-sensitivity detection unit 380, And displays the franchise position on the display unit 310 in addition to the map information and the building information of the storage unit 360. [

At this time, when the user terminal 300 is a portable terminal such as a smart phone, the location and the location of the franchise are displayed in real time or periodically so that the user can easily visit the franchisee. Particularly, the control unit 330 displays the altitude information on the display unit 310 so that the controller 330 can arrive at the target building and go to the target floor, thereby eliminating the inconvenience of asking the surrounding people about the destination.

If the user selects logout (S390), the interested user extractor 131 of the server extracts the user information including the time and the number of times spent searching for the specific franchise information of the member users and transmits the user information to the franchise main system 400). At this time, the interested user extracting provisioning unit 131 manages each user's access list while the individual is logged in and searches for information, and cumulatively manages the reconnection to the user search information DB. If there is a request from the franchise headquarters, A list of users who are interested in the top 10 or a list of top users in the top 10.

Requests from the Franchise headquarters may be made on a regular, weekly or monthly basis, on a one-time or one-time basis.

 Through such interactive information exchange, the entrepreneur support system operator can create new business opportunities by providing processed and useful services to the franchise headquarters. The franchise headquarters can provide customized entrepreneur information to only those users who are interested in the franchise, It is beneficial for both companies because they can actively utilize opportunities such as start-up consultation.

In the embodiment of the present invention, by providing the profit rate, the profit composition, the start-up cost, the average number of customers, the target price, and the average monthly profit on the basis of the franchise actual sales rather than the self-produced franchise data, We can judge whether to start a business and compare franchise-based comparison with actual sales data. The data comparison method is also very convenient for collectively grasping the whole through the graph form, especially the exemplified donut graph.

In addition, it is possible to use the evaluation results and photographs of web users who have experienced a specific franchise important to preliminary founders as a judgment index other than monetary indicators such as start-up expenses and profits, It can help to relieve the needs of founders. In addition, the external entrepreneur information providing system 700 that provides the external entrepreneur information providing system 700 that provides the entrepot entitlement, the distribution of the anticipated customers and the distribution line of competitors competing with the specific franchise is combined and supported on the service providing screen, Franchisees can be supported to accurately determine whether they are entrepreneurs.

The embodiments of the present invention described above are not only implemented by the apparatus and method but may be implemented through a program for realizing the function corresponding to the configuration of the embodiment of the present invention or a recording medium on which the program is recorded, The embodiments can be easily implemented by those skilled in the art from the description of the embodiments described above.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It belongs to the right.

Claims (10)

The start-up support system of an active start-up support web service method in which a user terminal, a franchise main office system, and a franchise franchise terminal are connected to a start-up support system as a network includes a database unit and a server,
The database unit,
A member DB for storing user information,
A franchise information DB for storing franchise information,
A sales information DB storing sales information of franchise merchants,
A support information DB for storing franchise shop support information,
A history information DB for storing history information of people who have established a franchise shop,
An interest information DB storing user interest information on a specific franchise,
And a user search information DB storing user search information for a specific franchise,
The server comprises:
An information processing unit for receiving sales information, entrepreneurship support information, and history information and storing them in a sales information DB, a support information DB, and a history information DB,
A franchise information providing unit for providing the franchise basic information, the sales information and the major customer information by referring to the franchise information DB and the sales information DB,
Providing information on the franchise store support information including the schedule of the start-up briefing session with reference to the support information DB,
A franchise recommendation unit for referring to the history information DB to provide a recommendation list in order of sales of web service users and entrepreneurial merchants of similar resellers,
An interest information providing unit for generating and providing a list in a descending order of the web service user interest information for a specific franchise by referring to the interest information DB,
A franchise location providing unit for providing franchise location and floor information within a predetermined radius from the terminal location when the terminal selects the franchise location providing service,
Extracting user search information for a specific franchise and providing it to the franchise main office system,
The web service user cumulatively manages the interest information scores generated each time the user clicks the items arranged in the specific franchise introduction screen in the interest information DB and accumulates the franchise recommendation list in the web service initial screen Provided,
When the franchise headquarters system request is made while accumulating the information including the per-user connection list, the search time and the number of visits to the specific franchise in the search information DB, the interested user list is transmitted to the franchise main system A method for supporting an active franchise entrepreneur based on a search behavior of a user
The method according to claim 1,
Wherein the franchise information providing unit simultaneously supports the franchise basic information, the sales information, the major customer information, the franchise experience consumer evaluation content, and the photograph on the web when providing the specific franchise information according to the terminal request. How to support franchise startup
The method according to claim 1, wherein the score of the interest information assigned to the items arranged in the specific franchise introduction screen is assigned differently for each item,
The method according to claim 1, wherein the franchise information providing unit is configured to divide at least one of a sales occurrence point and a payment time point into a weekend and a weekday for each franchise, The method comprising the steps of: generating a time zone information and providing the generated time zone information;
5. The method according to any one of claims 1 to 4,
Wherein the franchise information providing unit provides at least two franchise lists that can be compared when the franchise comparison function is further requested by the user terminal and that the same item information to be compared is displayed in a position corresponding to each other How to support active franchise startup based on behavior
The method according to any one of claims 1 to 5, wherein, when the user terminal selects the startup support information, the startup support information providing unit configures the startup briefing schedule in a calendar format, And providing them in a single calendar form. The method of supporting an active franchise entrepreneur based on the search behavior of a user
The terminal according to claim 1, wherein the terminal comprises: an input unit for inputting information, a GPS unit for calculating a location, a high-level sensing unit for sensing altitude, a storage unit for storing building information including predetermined area map information and franchise- A communication unit for communicating with the server through the network; and a communication unit for transmitting the selection information to the server according to the selection of the input unit and receiving the franchise location information and the floor information from the server, And a control unit for displaying the current location of the vehicle and the received franchise location, which are detected by the map sensing unit, on the display unit by adding the map information and the building information of the storage unit to the display unit. Way delete delete delete
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