KR20200025976A - Method for providing startup brand recommendation service using brand orientation indicator and entrepreneurial tendency index - Google Patents

Abstract

Provided is a method for providing a start-up brand recommendation service by using a brand orientation index and a founder orientation index, which comprises the following steps of: collecting brand data of at least one page by using a web crawler, and assigning a score for each of at least one item to calculate a brand index; calculating a brand property index which is an average of brand indexes of the brand data and a brand orientation index which is a result value obtained by converting a total sum of brand property indexes with respect to the brand property index; extracting a company having the highest calculated brand orientation index for each category to be transmitted to a preliminary founder terminal to select the same, and providing a pre-stored question list representing a brand property index of a brand selected in the preliminary founder terminal and a pre-stored question list representing a brand orientation index thereof to receive feedback; and calculating a matching ration based on an area where an orientation index area of a preliminary founder overlaps the brand orientation index with respect to the orientation index area of the preliminary founder included in the received feedback, and recommending a brand in order of a high matching ratio.

Description

METHODO FOR PROVIDING STARTUP BRAND RECOMMENDATION SERVICE USING BRAND ORIENTATION INDICATOR AND ENTREPRENEURIAL TENDENCY INDEX}

The present invention relates to a method for providing a founder brand recommendation service using a brand tendency index and a founder tendency index, and provides a method for recommending a suitable brand to a founder by accurately matching the characteristics and tendencies of the brand with the founder's preferences and tendencies. .

According to a recent study of the founding trends, the Small and Medium Business Administration and the Statistics Office study found that founders exhibit their aptitude and competence, livelihoods, ideas, commercialization, success opportunities, high income, autonomy of work, difficulty in employment, child rearing and housework. With a variety of motives, he is jumping into the real world front. In addition to these trends, the personal characteristics of the founders have been emphasized as the main factors that determine the success of the start-up and the type of the start-up. Among the studies which emphasized the personal characteristics of founders, it was found that there is no start-up without founders, and that the characteristics of founders vary from person to person.

At this time, a method for supporting the start-up by using the correlation between the characteristics of the founder who selects a franchise and the brand was researched and developed. In this regard, Korean Patent Registration No. 10-1726202 (published on April 12, 2017) And Korean Laid-Open Patent Publication No. 2003-0086489 (published November 10, 2003), which provide franchise information, sales information, support information, etc. based on the user's selection information, the conditions of the start-up of a pre-founder and the franchise headquarters. A configuration is disclosed in which a franchise or brand suitable for the characteristics of a founder is recommended by providing matching rate and ranking information.

However, as found in the above study, the personal characteristics of the preliminary founder are the key to the start-up. The above-described configurations provide only mechanical numbers or matching ratios of conditions, and the characteristics of the individual's personality, characteristics, or brand There is no disclosure of a matching configuration in consideration of the propensity. In addition, the propensity of the preliminary founder himself and the propensity of the preliminary founder may be different, and even if there is a brand preferred by the preliminary founder, the gap that occurs due to the difference between the preferred reason and the preferred tendency of the preliminary founder, Due to ambiguity, exact matching is extremely rare.

One embodiment of the present invention is to index the characteristics and propensity of the brand, and a plurality of questions and tests to see if the preferences of the pre-founder and the preferences and characteristics of the preferred brand actually match the propensity and characteristics of the pre-founder. By clearing and clearing the gaps and ambiguities, we identify the actual tendencies and characteristics of prospective founders and recommend brands based on the proportions that match the characteristics and tendencies of the brand, but filter the brands including the constraints of prospective founders. By doing so, it is possible to provide a method for providing a founder brand recommendation service using a brand tendency index and a founder tendency index that can actually match and recommend brands with similar characteristics and characteristics while preliminary founders can attempt to start a business. However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention, by collecting the brand data of at least one page using a web crawler (Web Crawler) by giving a score to the ranking of at least one item Calculating a brand index, calculating a brand tendency index that is a result of converting the sum of the brand characteristic index and the brand characteristic index, which is an average of the brand index of the brand data, into the brand characteristic index, and the calculated brand tendency index is a category By selecting the highest firms and sending them to the preliminary founder terminal for selection, and providing feedback list by providing a list of pre-stored questions representing the brand characteristic index of the brand selected in the preliminary founder terminal and a list of pre-stored questions representing the brand propensity index. Receiving, and preliminary included in the received feedback Calculating a matching rate based on the area where the preliminary founder's tendency index area and the brand tendency index overlap with each other, and recommending brands in the order of the highest matching rate.

According to any one of the problem solving means of the present invention described above, the characteristics and propensity of the brand is indexed, and whether the preferred brand and the propensity and characteristics of the preferred brand actually match the propensity and characteristics of the pre-founder. By clearing the gap and ambiguity through multiple questions and tests, the founder could actually start a business because it is possible to fully match and recommend brands with similar inclinations and characteristics while the prospective founder can try to start the business. When the company does not match with the propensity or characteristics of the company, it is possible to support preliminary entrepreneurs from shifting from the preparatory stage by allowing them to increase the success rate of startups.

1 is a diagram illustrating a system for providing a founder brand recommendation service using a brand tendency index and a founder tendency index according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a founder brand recommendation service provision server included in the system of FIG. 1.
FIG. 3 is a diagram illustrating an embodiment of a founder brand recommendation service using a brand tendency index and a founder tendency index according to an embodiment of the present invention.
4 is a diagram illustrating a process of transmitting and receiving data between components included in the system for providing a founder brand recommendation service using the brand tendency index and the founder tendency index of FIG. 1 according to an embodiment of the present invention.
FIG. 5 is a flowchart illustrating a method for providing a founder brand recommendation service using a brand tendency index and a founder tendency index according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, which means that it may further include other components, without excluding other components, unless specifically stated otherwise, one or more other features It is to be understood that the present disclosure does not exclude the possibility of adding or presenting numbers, steps, operations, components, parts, or combinations thereof.

As used throughout the specification, the terms "about", "substantially", and the like, are used at, or in close proximity to, numerical values when manufacturing and material tolerances inherent in the meanings indicated are intended to aid the understanding of the invention. Accurate or absolute figures are used to assist in the prevention of unfair use by unscrupulous infringers. As used throughout the specification of the present invention, the term "step of" or "step of" does not mean "step for".

In the present specification, the term 'unit' includes a unit realized by hardware, a unit realized by software, and a unit realized by both. In addition, one unit may be realized using two or more pieces of hardware, and two or more units may be realized by one piece of hardware.

Some of the operations or functions described as being performed by the terminal, the apparatus, or the device may be performed instead in the server connected to the terminal, the apparatus, or the device. Similarly, some of the operations or functions described as being performed by the server may be performed by the terminal, apparatus or device connected to the server.

In the present specification, some of the operations or functions described as mapping or matching with the terminal mean that the identification number of the terminal or identification information of the individual, which is identification data of the terminal, is mapped or matched. Can be interpreted as

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a system for providing a founder brand recommendation service using a brand tendency index and a founder tendency index according to an embodiment of the present invention. Referring to FIG. 1, the founder brand recommendation service providing system 1 using the brand tendency index and the founder tendency index include at least one preliminary founder terminal 100, a founder brand recommendation service providing server 300, and at least one person in charge. It may include a terminal 400. However, since the founder brand recommendation service providing system 1 using the brand tendency index and the founder tendency index of FIG. 1 is only an embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1.

In this case, each component of FIG. 1 is generally connected through a network 200. For example, as shown in FIG. 1, at least one preliminary founder terminal 100 may be connected to the founder brand recommendation service providing server 300 through the network 200. In this case, the at least one preliminary founder terminal 100 may be connected to the at least one representative terminal 400 through the network 200 and via the founder brand recommendation service providing server 300. In addition, the founder brand recommendation service providing server 300 may be connected to at least one preliminary founder terminal 100 and at least one representative terminal 400 through the network 200. In addition, the at least one person in charge terminal 400 may be connected to the founder brand recommendation service providing server 300 through the network (200). The at least one representative terminal 400 may be connected to the at least one preliminary founder terminal 100 via the network 200 and via the founder brand recommendation service providing server 300.

Here, the network refers to a connection structure capable of exchanging information between each node, such as a plurality of terminals and servers, and examples of such a network include RF, 3rd Generation Partnership Project (3GPP) network, and Long Term (LTE). Evolution network, 5th Generation Partnership Project (5GPP) network, World Interoperability for Microwave Access (WIMAX) network, Internet, Local Area Network (LAN), Wireless Local Area Network (WLAN), Wide Area Network (WAN) , PAN (Personal Area Network), Bluetooth (Bluetooth) network, NFC network, satellite broadcasting network, analog broadcasting network, DMB (Digital Multimedia Broadcasting) network and the like, but is not limited thereto.

In the following description, the term “at least one” is defined as a singular and plural term, and each component may exist in the singular or plural, even though the term “at least one” does not exist, and may mean the singular or plural. It will be self explanatory. In addition, the singular or plural elements may be changed according to embodiments.

At least one preliminary founder terminal 100, by using the brand tendency index and the founder brand recommendation service using a web page, app page, program or application related to the founder's tendency of the brand, and the truly desired It may be a terminal that can be connected to a counseling channel by recommending the best matching brand or the propensity to match. To this end, the at least one preliminary founder terminal 100 selects a desired brand and is checked whether the characteristic index and the tendency index of the corresponding brand match the desired tendency, and as a result, the matching rate is increased. If the brand is recommended in high order, but there is a start-up plan submitted by the preliminary founder, and the constraint is included in the inside, the brand having the condition matching the constraint is the terminal that can be filtered. Can be. The at least one preliminary founder terminal 100 may be a terminal connected to a representative of a brand through a consultation channel such as a messenger, a telephone, an email, or the like.

Here, the at least one preliminary founder terminal 100 may be implemented as a computer that can be connected to a server or a terminal in a remote place through a network. Here, the computer may include, for example, a navigation, a laptop equipped with a web browser, a desktop, a laptop, and the like. In this case, the at least one preliminary founder terminal 100 may be implemented as a terminal that can be connected to a server or terminal in a remote place through a network. The at least one preliminary founder terminal 100 is, for example, a wireless communication device that ensures portability and mobility, and includes navigation, personal communication system (PCS), global system for mobile communications (GSM), and personal digital cellular (PDC). , Personal Handyphone System (PHS), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) -2000, Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband It may include all kinds of handheld based wireless communication devices such as Internet terminals, smartphones, smart pads, tablet PCs, and the like.

The founder brand recommendation service providing server 300 may be a server providing a founder brand recommendation service web page, an app page, a program, or an application using the brand tendency index and the founder tendency index. To this end, the founder brand recommendation service providing server 300 collects various types of data using a web crawler to grasp the characteristics of the brand, for example, profitability, growth, stability, and the like, and each item. It may be a server that calculates the brand index by assigning a score based on the data collected for each. The founder brand recommendation service providing server 300 may be a server that calculates a plurality of types of brand characteristic indices as an average of a combination of a plurality of types of brand indices. In addition, although the founder brand recommendation service providing server 300 has a plurality of brand characteristic indices in one brand, in order to relatively evaluate which brand characteristic indices are superior, a specific brand characteristic index is compared with the sum of the plurality of brand characteristic indices. The server may calculate a brand tendency index based on the ratio of. For example, assuming brand A's growth potential is 3 points (out of 5), profitability is 4 points, and stability is 1 point, brand A is more profitable than other characteristics such as growth and stability. . Accordingly, the growth performance among the plurality of characteristics of the brand A may be higher than other characteristics, and the highest score may be obtained when compared with the other characteristics in growth among the plurality of brand indices. In summary, the brand characteristic index is a score calculated and averaged directly from the collected brand index, and the brand tendency index indicates a relative score for each characteristic when there are a plurality of brand characteristic indexes. This will be described in detail with reference to FIG. 2. The founder brand recommendation service providing server 300 may be a server for conducting a survey for identifying a preliminary founder's propensity using the calculated brand characteristic index and brand propensity index. That is, the founder brand recommendation service providing server 300 extracts a brand having a propensity represented by each category, transmits the selected brand to the preliminary founder terminal 100, and selects the representative propensity index and a preliminary tendency of the brand included in the feedback data. Calculate whether the founder's propensity is matched, and if so, how much is the matching rate, and recommend brands sorted in the order of highest matching rate. A brand with may be a server that we recommend after filtering. The above processes will be described in detail with reference to FIG. 2. In addition, the founder brand recommendation service providing server 300 is a messenger, a call, a message, an e-mail, etc., between the contact person terminal 400 of the person in charge of the brand recommended as the preliminary founder terminal 100 and the preliminary founder terminal 100. It may be a server that provides a communication channel of.

Here, the founder brand recommendation service providing server 300 may be implemented as a computer that can access a server or a terminal in a remote place through a network. Here, the computer may include, for example, a navigation, a laptop equipped with a web browser, a desktop, a laptop, and the like.

The at least one representative terminal 400 may be a terminal of a brand representative using a web page, an app page, a program, or an application related to a founder brand recommendation service using a brand tendency index and a founder tendency index. And, if there is a connection request with the pre-founder terminal 100 from the founder brand recommendation service providing server 300, the at least one person in charge terminal 400, the preliminary founder by a messenger, call (call), message, e-mail, etc. It may be a terminal connected to the terminal 100.

Here, the at least one person in charge terminal 400 may be implemented as a computer that can be connected to a server or a terminal in a remote place through a network. Here, the computer may include, for example, a navigation, a laptop equipped with a web browser, a desktop, a laptop, and the like. In this case, the at least one person in charge terminal 400 may be implemented as a terminal that can be connected to a server or a terminal in a remote place through a network. The at least one person in charge terminal 400 is, for example, a wireless communication device that ensures portability and mobility, such as navigation, personal communication system (PCS), global system for mobile communications (GSM), personal digital cellular (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) -2000, Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet A handheld-based wireless communication device such as a terminal, a smart phone, a smart pad, a tablet PC, etc. may be included.

FIG. 2 is a block diagram illustrating a founder brand recommendation service providing server included in the system of FIG. 1. FIG. 3 is a founder brand recommendation service using a brand tendency index and a founder tendency index according to an embodiment of the present invention. A diagram for describing one embodiment implemented.

Referring to FIG. 2, the founder brand recommendation service providing server 300 may include an index unit 310, an indicator unit 320, a receiver 330, a recommender 340, and a counselor 350. .

According to an embodiment of the present invention, the founder brand recommendation service providing server 300 or another server (not shown) operating in conjunction with at least one preliminary founder terminal 100 and at least one representative terminal 400 are inclined to brand. When transmitting a founder brand recommendation service application, a program, an app page, a web page, and the like using the index and the founder propensity index, the at least one preliminary founder terminal 100 and the at least one representative terminal 400 may use the brand propensity index. Founder brand recommendation service using founder propensity indicators can install or open applications, programs, app pages, web pages, and the like. In addition, the service program may be driven in at least one preliminary founder terminal 100 and at least one representative terminal 400 by using a script executed in a web browser. Here, the web browser is a program that enables the use of the World Wide Web (WWW) service, and refers to a program that receives and displays hypertext described in HTML (hyper text mark-up language), for example, Netscape. , Explorer, chrome and the like. In addition, an application means an application on a terminal, and includes, for example, an app running on a mobile terminal (smartphone).

Referring to FIG. 2, the index unit 310 may collect brand data of at least one page using a web crawler and calculate a brand index by assigning a score to at least one item. . In this case, the brand data may include, but is not limited to, assets, liabilities, capital, sales, operating profit, net income, executives, employees, social media posts, number of likes, and comments. . The index unit 310 may rank the collected brand data for each item and assign a score. At this time, if the score is tied to the higher score can be given. The score for each item calculated as shown in Table 1 below is referred to as a brand index. In this case, the item may be of various kinds, and the brand index may be of various kinds.

Score by top percentage Below 12.5 Top 12-25% 25-50% or less 50-75% or less Top 75% over 5 4 3 2 One

The indicator 320 may calculate a brand tendency index, which is a result of converting the sum of the brand characteristic index and the brand characteristic index, which are averages of the brand indexes of the brand data, into the brand characteristic index. First, the brand characteristic index may be, but is not limited to, growth, stability, profitability, competitiveness, scalability, popularity, and investment. In order to calculate one brand characteristic index, a plurality of brand indices may be combined. For example, in order to calculate the score of the brand characteristic index on stability, scores of assets, liabilities, capital, sales, etc. may be combined. Alternatively, in order to calculate the score of the brand characteristic index for popularity, scores such as the number of social media comments, the number of likes, and the number of members may be combined. Therefore, stability (brand characteristic index) = the score of the number of social media comments (brand index) + the number of likes (brand index) + the number of members (brand index) / 3, can be summarized in the following equation Same as 1.

As in Equation 1, a method of calculating the scores by using the combination uses an average value obtained by adding all the plurality of brand indices constituting each brand characteristic index A and dividing by the number. In addition, a combination of a plurality of brand indices for calculating one brand characteristic index may be preset, but it is not fixed and may be edited such as change and deletion according to an embodiment. For example, suppose that there is a headquarter growth characteristic index, which is one of the brand characteristic indexes, and that the headquarter growth characteristic index is set to be calculated by brand indexes such as total asset growth rate, sales growth rate, operating profit growth rate, and franchise expansion. do. In this case, as shown in Table 2, it can be seen that the headquarters growth characteristic index is calculated as an average of each brand index.

Brand name Total Asset Growth Rate Sales growth rate Operating profit growth rate Franchise Scalability Headquarters Growth Index Brand A 5 3 2 5 3.75 Brand B One 2 3 4 2.25

Brand A's headquarters growth index (one of the brand's indicators) is 15, which is the sum of total asset growth (brand index), sales growth (brand index), operating profit growth (brand index), and franchise scalability (brand index). It can be seen that the average value divided by 4 (the number of brand indexes), that is, calculated as 3.75. On the other hand, the brand tendency indicator is a method for making it possible to know how much one characteristic index among the plurality of brand characteristic indexes constituting the brand characteristic index is outstanding. For example, assuming that the brand characteristic index of stability of brand A is 1, the brand characteristic index of profitability is 2, and the brand characteristic index of popularity is 5, it can be recognized that the propensity of brand A is a popular brand. This is to identify which percentage occupies a plurality of characteristics of a brand. Continuing to quote the above-mentioned example, the brand tendency index of the stability of brand A occupies 1/8, 12.5% like 1/1 + 2 + 5. In addition, the brand tendency index of the profitability of brand A occupies 2/8, or 25% like 2/1 + 2 + 5. The brand tendency index of the popularity of brand A occupies 5/8, that is, 62.5%, such as 5/1 + 2 + 5. After calculating the percentage of one characteristic in the brand characteristic index as a percentage, it is easy to identify what kind of brand A is. Accordingly, by calculating the ratio and the like of any characteristic of the brand characteristic index, it is possible to precisely match whether it is a brand that satisfies the founder's propensity and the founder's requirements later.

The above-described example is a simple example to help understand the concept of relativity of the brand propensity index. In order to actually calculate the brand propensity index, it is divided into two cases. First, all of the brand characteristic indicators are added, and then the value is explained by dividing the case where the sum of the brand characteristic index A is greater than the brand propensity total reference value C and when it is not. In this case, the total brand propensity reference value may be an average value obtained by dividing the total already calculated other or corresponding brand propensity by the number, but is not limited thereto and the reference value may be separately set.

Explain the first case. In the first case, the sum of the brand characteristic indicators (A) is greater than the brand propensity total reference value (C), where any brand characteristic index (A) is the sum of the brand characteristic indicators (∑ A). By looking at the percentages, you can see what percentage of the brand characteristic indicator (A) is. For example, continuing to quote the above example, suppose that the brand characteristic index of stability of brand A is 1, the brand characteristic index of profitability is 2, and the brand characteristic index of popularity is 5, and the propensity for popularity is examined. Assume In this case, if the total reference value of the brand propensity index is 5, 8 which is the sum of the brand characteristic indicators (∑A) is greater than 5 which is the total reference value of the brand propensity index, which is the first case. In this case, the brand tendency index of stability may be calculated by dividing the brand characteristic index of stability by the total of the brand characteristic index (relative concept described above), and multiplying by 5, which is the total reference value of the tendency index. Accordingly, it is possible to know which percentage the brand characteristic index has in the brand A, and whether or not the stability is high or whether the brand has a tendency to focus on stability, which is summarized as Equation 2 below. Same as

In this case, B is a brand tendency index, C is a total reference value of the brand tendency index, A is a brand characteristic index, and ∑A is defined as a sum of all brand characteristic indexes, that is, a sum.

Explain the second case. In the second case, the sum of the brand characteristic index (A) is less than the brand propensity total reference value (C), and in this case, any brand characteristic index (A) is equal to the sum of the brand characteristic index (∑A). By looking at what percentage, you can see what percentage of the brand characteristic indicator (A) is. At this time, the sum (∑ A) of the brand characteristic indicators calculates a value (D) to be added to reach the brand propensity total reference value (C), which is the same as Equation (3).

In this case, C is a total reference value of the brand propensity index, ∑A is defined as the sum of all brand characteristic indicators, that is, a total. In order to calculate the ratio of distributing D, a value E of the empty space is calculated based on the maximum value 5 of all the indicators, which is expressed by Equation 4. The definition of A is as described above. In this case, although the maximum value may be changed, it is assumed that 5 is the maximum value in this embodiment. For example, assume that the brand characteristic index of chicken brand stability is 1, the brand characteristic index of profitability is 3, the brand characteristic index of popularity is 5, and the total reference value of brand propensity index is 10. In this case, in the second case, that is, the total reference value (C) of the brand propensity index 10 is the total sum of the brand characteristic index (1 (brand characteristic index of stability) +3 (brand characteristic index of profitability) +5 (brand of popularity) Characteristic index))). At this time, since D is C-∑A, 10-9 = 1.

In this case, D may be obtained by dividing D according to the ratio of E, which is defined as in Equation 5 below. In this case, when the brand tendency index of stability is to be obtained through the brand characteristic index of the stability of the chicken brand, A is the brand characteristic index of stability and the E value is 4.

Where A is 1, D is 1, and ΣE is ∑ (5-A). That is, if the brand characteristic index of stability is A1, the profitability brand characteristic index is A2 and the popularity brand characteristic index is A3, ∑E becomes (5-A1) + (5-A2) + (5-A3). . To quote the above-mentioned example, it is (5-1) + (5-3) + (5-5), and it becomes 7. Therefore, the B value in the above-mentioned example, that is, the brand tendency index of stability is = 1.57 which is 1+ (1X (4/7)).

An example of the calculation of the brand propensity index is shown in Table 3 below. The reference value of the total brand tendency indicators is assumed to be 15.

Brand name Headquarters Growth Characteristics Index (A) Total brand attribute indicators (∑A) Brand Propensity Indicator (B) Brand X 3.75 17 3.31 Brand Y 2.25 20 1.69

In summary, the brand characteristic index includes a plurality of characteristic indices, and the brand tendency index is based on the sum of the plurality of characteristic indices constituting the brand characteristic index and the ratio of the brand tendency index total to the ratio of one characteristic index. It can be defined as a multiplied value. And when calculating the brand tendency index which is the result of converting the sum total of the brand characteristic index and brand characteristic index which are the average of the brand index of brand data with respect to the brand characteristic index, the sum of brand characteristic index A (∑A) When the brand tendency index (B) is equal to or greater than the total reference value (C), the brand tendency index (B) multiplies the brand characteristic index (A) by the total reference value (C) of the brand tendency index and then sums the brand characteristic index (A). Calculated by dividing by (∑A). And, if the total (∑ A) of the brand characteristic index (A) is smaller than the total reference value (C) of the brand propensity index (B), the brand characteristic index (A) from the total reference value (C) of the brand propensity index (B). D is calculated by subtracting the sum of (∑A), and the value of the empty space (E) is calculated based on 5, the maximum value of the graph for calculating the ratio of D distribution, and the ratio of the value of the empty space (E). The brand tendency index (B) is calculated by distributing D as described above. If the total (∑ A) of the brand characteristic index (A) is smaller than the total reference value (C) of the brand tendency index (B), the brand tendency index (B) is calculated. ) Is calculated by subtracting the sum of the brand characteristic indicators (∑A) from the total reference value (C) of) and calculating the value of the empty space based on 5, the maximum value of the graph for calculating the ratio of D distribution. When E) is calculated and the brand propensity index (B) is calculated by dividing D by the ratio of the empty space (E), the equation of the brand propensity index (B) is B = A + It is defined as (D x (E / ∑E)).

The receiver 330 extracts a company having the highest calculated brand tendency index for each category, and transmits the selected company to the preliminary founder terminal 100 so as to select a brand characteristic index of the brand selected by the preliminary founder terminal 100. Feedback may be received by providing a list of pre-stored questions representing the stored question list and the brand tendency index. For example, the brand tendency scored by ranking scores was the highest brand score of stability, and the highest score score was scored by brand tendency score. Assume that the highest brand is J. In this case, the receiving unit 330 may request that the pre-founder terminal 100 select which of the K and J brands is good. In this case, the preliminary founder terminal 100 may select any one of the two. In this case, the receiver 330 may ask the reason for the selection. In this case, three to N questions representing the brand characteristic index may be randomly presented to the question asking the selected reason, and may include a question representing the brand propensity index. For example, a prospective founder may choose Brand K for no reason, or choose it as a good personal preference. At this time, it is possible to accurately determine whether the reason for the preference of the preliminary founder is consistent with the characteristics or the propensity of the brand by confirming that the reason for the selection of the preliminary founder and the brand characteristic and the brand tendency of the K is matched. In other words, the preliminary founder may have chosen the K brand for vague or vague reasons, such as a vague feeling or a lot of advertisements, and in this case, the intention and preference of the preliminary founder are unclear, so that the preferences are not accurately understood. This is because brand matching failures occur, and even if a company is started because it does not match the characteristics or inclinations of the K brand, it is more likely to encounter difficulties or fail.

 Accordingly, the question list is prepared by including three to N questions representing the brand characteristic index and one question representing the brand propensity index. For example, one question (required) representing the brand propensity index of stability of the K and J brands and at least three questions not representing the brand characteristic indicators of the K and J brands are presented. At this time, it will be obvious that three is a changeable number.

Then, if the brand tendency index (stability) of the brand selected in the preliminary founder terminal 100 and the brand tendency index selected by the preliminary founder terminal 100 in the questionnaire list are given one point to the brand tendency index of the selected brand. , Otherwise, 0 points. For example, K is a company represented by the brand propensity index of stability as described above, in the preliminary founder terminal 100, 1. Make a lot of money (profitability), 2. Long-lasting business (stability) , 3. Assuming that no. 1 is selected by the acquaintance (social), the representative tendency of the K brand and the reason for the selection of the prospective founder do not coincide. In this case, assign 0 points and change the K brand to which 0 points are assigned. That is, the K brand and the J brand are changed according to the category and the material is questioned. For example, the above-described process may be performed again by presenting the brand H representing the brand tendency index of stability and the brand I representing the brand tendency index of growth. This process continues until one point is reached, in which the prospective founder's preferred firm and its reasoning are found to match the tendency or characteristics of the actually matched firm.

The brand characteristics index and brand tendency index of all brands are compared and repeated N sets, and the value obtained after the test is divided by N is calculated as a tendency index of the preliminary founders, which is expressed by Equation 6.

In summary, the receiving unit 330 extracts a company having the highest calculated brand tendency index for each category, and transmits the selected company to the preliminary founder terminal 100 to select the brand characteristic index of the brand selected by the preliminary founder terminal 100. When receiving a feedback by providing a pre-stored question list and a pre-stored question list representing a brand tendency index, the brand tendency index of the brand selected in the preliminary founder terminal 100 and the brand characteristic index received in the feedback match 1 point is given to the brand propensity index of the brand selected by the preliminary founder terminal 100, and if it does not match, 0 is given, and the brand having the brand propensity index assigned with 0 is changed to another brand and 1 point is given. Get feedback about the material until you get it. In this case, the feedback may be received at least one number of times. As a result, the test can be continued until the preferred brand of the pre-founder and the reason thereof and the characteristics or propensity of the brand match.

The recommender 340 calculates a matching rate based on the area where the preliminary founder's propensity index area and the brand propensity index overlap with respect to the preliminary founder's propensity index area included in the received feedback, and recommend the brand in the order of high matching rate. can do. That is, the recommendation unit 340 sets the value obtained by dividing the sum of the scores given to the received feedback by the number of times the pre-stored question list is processed as the preliminary founder tendency index of the preliminary founder, and sets the brand tendency index and the preliminary founder tendency index. It can be displayed on a radar chart. In addition, the recommendation unit 340 may calculate a matching rate using a percentage of the area where the brand tendency index and the preliminary founder tendency index overlap on the radar chart and the area of the preliminary founder tendency index.

That is, the ratio of the area where the brand propensity index B calculated through Equations 2 and 5 and the propensity index F of the founder overlap with the propensity index F of the founder calculated through Equation 6 is percentd. A matching rate is calculated, which is shown in Equation 7.

In this case, the radar chart divides the circle at equal intervals according to the number of items when there are several evaluation items for a measurement target, and divides the spaces concentrically measured from the center at regular intervals according to the quantified score of each evaluation item. It is a chart that shows the balance between items by making a dot at that location and connecting points between evaluation items. It is convenient to compare multiple measurement targets by stacking them together, and it is convenient to know the balance and trend as well as the ratio between each item. The detailed description is the same as the disclosed technology and will be omitted.

The recommendation unit 340 calculates a matching rate based on the area where the preliminary founder's tendency index area and the brand tendency index overlap with respect to the preliminary founder's propensity index area included in the feedback. When at least one founding condition included in the founding plan uploaded by the preliminary founder terminal 100 is read, and when the read founding condition is a limiting condition, the brand satisfying the limiting condition may be filtered. For example, the founder's start-up plan states that the fund is 50 million won, but brands with a start-up cost of more than 50 million won can be excluded even if the matching rate is high. Of course, it can be matched in a way that reflects the match but explains what the constraint is.

The counselor 350 calculates a matching rate based on the area where the preliminary founder's tendency index area and the brand tendency index overlap with respect to the preliminary founder's tendency index area included in the feedback received from the recommender 340. After recommending brands in high order, the preliminary founder terminal 100 and the representative terminal 400 may be connected to consult with the representative of the recommended brand through a contact means including at least one kind of messenger, telephone and email. have.

Hereinafter, an operation process according to the configuration of the founder brand recommendation service providing server of FIG. 2 will be described in detail with reference to FIG. 3. However, the embodiment is only any one of various embodiments of the present invention, but is not limited thereto.

Referring to FIG. 3, (a) the founder brand recommendation service providing server 300 collects at least one brand data and calculates a brand index. At this time, it is also possible to build and use big data, briefly described as follows. First, the founder brand recommendation service providing server 300 collects structured data, semi-structured data, and unstructured data as raw data according to the degree of shaping. At this time, the atypical data are items that are difficult to define because of irregular shapes, and generally correspond to text and images. The founder brand recommendation service providing server 300 stores and stores raw data in parallel and distributed, and stores unstructured data, structured data, and semi-structured data in the stored raw data. structured), preprocessing, including classification as metadata, and preprocessing data, including data mining. At this time, the data mining classifies the data based on similarity without classification or class information that searches for an intrinsic relationship between the preprocessed data and learns a training data set in which a class is known and predicts a new class of data. Clustering can be performed. Of course, there may be various mining methods, and mining may be performed differently according to the type of big data collected and stored or the type of query to be requested later. The big data constructed in this way may be subjected to a verification process by artificial neural network deep learning or machine learning.

(b) The founder brand recommendation service providing server 300 calculates a brand index using the brand data collected in this way, calculates a brand characteristic index based on each characteristic, and (c) the brand tendency index is a brand characteristic index. (D) If the prospective founder selects one brand, (e) calculates the founder's tendency indicator by testing the reason for the selection and whether it matches the propensity or characteristics of the selected brand, and (e) Recommendations can be made at a rate that matches the propensity of the founder and the propensity of the brand.

The description of the method of providing the founder brand recommendation service using the brand tendency index and the founder tendency index of FIG. 2 and FIG. 3 is the method of providing the founder brand recommendation service using the brand tendency index and the founder tendency index through FIG. 1. Since it can be easily inferred from the same or as described with respect to the described content will be omitted below.

4 is a diagram illustrating a process of data transmission and reception between each component included in the system for providing a founder brand recommendation service using the brand tendency index and the founder tendency index of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process in which data is transmitted and received between each component will be described with reference to FIG. 4, but the present disclosure is not limited to the above-described embodiments, and is illustrated in FIG. 4 according to the various embodiments described above. It is apparent to those skilled in the art that the process of transmitting and receiving data may be changed.

Referring to FIG. 4, the founder brand recommendation service providing server 300 may collect brand data by web crawling (S4100), calculate at least one brand index from the collected brand data (S4200), and brand characteristics. The index is calculated from the brand index (S4300), the brand tendency index is calculated as a relative value of any one of the brand characteristic indexes of the plurality of brand characteristic indexes (S4400), and the brand having a high score for each category, that is, the inclination The representative brand is extracted and presented to the prospective founder (S4500).

Accordingly, the founder brand recommendation service providing server 300 may receive the feedback from the preliminary founder terminal 100 (S4510), and preliminary founder terminal 100 performs a questionnaire asking the propensity and characteristics of the brand selected from the feedback. (S4530), the result of receiving the feedback (S4550), the brand propensity indicators of the selected brand and the brand characteristics indicators included in the feedback are checked to match the propensity and characteristics answered by the survey (S4570), and matched in S4570 If one point is given (S4580), otherwise zero point is given and another brand representing the propensity and characteristic is extracted and the question is repeated (S4590). The process returns to S4500 and loops until a point is reached. If a few sets are repeated in this way, the founder brand recommendation service providing server 300 may calculate a founder tendency index (S4600), and calculate a matching rate according to a ratio in which the founder's tendency matches the tendency of the brand (S4700). ), If the brands are extracted in the order of the highest matching rate (S4800), check whether the constraint exists in the founder's start-up plan (S4810), and filter out the brands that contain the constraint or have the conditions that match the constraint. After (S4900), the remaining brands are recommended to the preliminary founder terminal 100 (S4910), and a consultation channel for consultation with the person in charge of the brand is provided through a plurality of media (S4920). In this case, the restriction condition may be extracted by a parameter set in advance by the founder brand recommendation service providing server 300, but is not limited to any one.

The order between the above-described steps S4100 to S4920 is merely an example, and is not limited thereto. In other words, the order between the above-described steps S4100 to S4920 may be mutually changed, and some of the steps may be executed or deleted at the same time.

The details of the method of providing the founder brand recommendation service using the brand tendency index and the founder tendency index of FIG. 4 are as described above. The method of providing the founder brand recommendation service using the brand tendency index and the founder tendency index through FIGS. 1 to 3. Since it can be easily inferred from the same or as described with respect to the described content will be omitted below.

FIG. 5 is a flowchart illustrating a method for providing a founder brand recommendation service using a brand tendency index and a founder tendency index according to an embodiment of the present invention. Referring to FIG. 5, the founder brand recommendation service providing server calculates a brand index by collecting brand data of at least one page using a web crawler and assigning a score to at least one item item. S5100).

In addition, the founder brand recommendation service providing server calculates a brand tendency index that is a result of converting the sum of the brand characteristic index and the brand characteristic index, which are the average of the brand index of the brand data, into the brand characteristic index (S5200).

The founder brand recommendation service providing server extracts a company having the highest calculated brand tendency index by category, transmits the selected brand tendency to a preliminary founder terminal, and selects a prestored question representing a brand characteristic index of a brand selected by the preliminary founder terminal. In operation S5300, a feedback is provided by providing a list of pre-stored questions representing the list and the brand tendency index.

Here, the founder brand recommendation service providing server calculates a matching rate based on the area where the preliminary founder's propensity index area and the brand propensity index overlap with respect to the preliminary founder's propensity index area included in the received feedback. Recommended brand (S5400).

The above-mentioned matters which are not explained about the method for providing a founder brand recommendation service using the brand tendency index and the founder tendency index of FIG. 5 are described above through the method of providing a founder brand recommendation service using the brand tendency index and the founder tendency index through FIGS. 1 to 4. Since it can be easily inferred from the same or as described with respect to the described content will be omitted below.

A method for providing a founder brand recommendation service using a brand tendency index and a founder tendency index according to an embodiment described with reference to FIG. 5 includes a recording medium including instructions executable by a computer, such as an application or a program module executed by a computer. It can also be implemented in the form of. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The method for providing a founder brand recommendation service using the brand tendency index and the founder tendency index according to an embodiment of the present invention includes an application basically installed in a terminal (this includes a program included in a platform or an operating system basically installed in the terminal). Or an application (ie, a program) installed by the user directly on the master terminal through an application providing server such as an application store server, an application, or a web server associated with the corresponding service. In this sense, the method for providing a founder brand recommendation service using the brand tendency index and the founder tendency index according to the embodiment of the present invention described above may be implemented as an application (ie, a program) basically installed in a terminal or directly installed by a user. It can be recorded on a computer-readable recording medium such as a terminal.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

Claims (10)

In the method for providing a founder brand recommendation service executed in a founder brand recommendation service provision server,
Calculating a brand index by collecting brand data of at least one page using a web crawler and assigning a score to at least one item;
Calculating a brand tendency index, which is a result of converting a sum of a brand characteristic index and a brand characteristic index, which is an average of the brand index of the brand data, into the brand characteristic index;
The calculated brand propensity index is extracted by the company with the highest category by category and sent to the preliminary founder terminal for selection, and represents a pre-stored question list and brand propensity index representing the brand characteristic index of the brand selected in the preliminary founder terminal. Receiving feedback by providing a pre-stored question list; And
Recommending brands in order of high matching rate by calculating a matching rate based on a tendency index area of the preliminary founder included in the received feedback based on an area where the preliminary founder's tendency index area and the brand tendency index overlap;
Founder brand recommendation service providing method using a brand propensity index and founders propensity index comprising a.
The method of claim 1,
The brand data includes brand propensity indicators and founder propensity indicators, which include assets, liabilities, capital, sales, operating profit, net income, executives, employees, social media posts, likes, and comments. How to provide a founder brand recommendation service.
The method of claim 1,
The brand characteristic index includes a plurality of characteristic indexes,
The brand propensity index is a brand propensity index and a founder, which is defined as a sum of a plurality of characteristic indices constituting the brand characteristic index and a ratio of any one of the characteristic indices multiplied by a standard of the total brand propensity indices. How to provide a founder brand recommendation service using the propensity indicator.
The method of claim 1,
Computing the brand tendency index which is a result of converting the sum of the brand characteristic index and the brand characteristic index of the brand data of the brand data with respect to the brand characteristic index,
When the total (∑ A) of the brand characteristic index (A) is equal to or greater than the total reference value (C) of the brand tendency index (B), the brand tendency index (B) is determined by the brand characteristic index (A). Multiplying the total reference value (C) and calculating the value divided by the total (∑ A) of the brand characteristic indicators (A);
If the total ∑A of the brand characteristic indicators A is less than the total reference value C of the brand tendency indicators B, the brand characteristic index A is from the total reference value C of the brand tendency indicators B. D is calculated by subtracting the sum of (∑A), and the value of the empty space (E) is calculated based on 5, the maximum value of the graph for calculating the ratio to distribute D, and the ratio of the empty space value (E). Distributing D to calculate a brand tendency index (B);
It is carried out by performing, the brand propensity index and founder brand recommendation service providing method using the founder propensity index.
The method of claim 1,
If the total ∑A of the brand characteristic indicators A is less than the total reference value C of the brand tendency indicators B, the brand characteristic index A is from the total reference value C of the brand tendency indicators B. D is calculated by subtracting the sum of (∑A), and the value of the empty space (E) is calculated based on 5, the maximum value of the graph for calculating the ratio to distribute D, and the ratio of the empty space value (E). In the step of distributing D to calculate the brand tendency index (B),
The formula of the brand propensity index (B) is defined as B = A + (D x (E / ∑E)), the method for providing a founder brand recommendation service using the brand propensity index and founders propensity index.
The method of claim 1,
The calculated brand propensity index is extracted by the company with the highest category by category and sent to the preliminary founder terminal for selection, and represents a pre-stored question list and brand propensity index representing the brand characteristic index of the brand selected in the preliminary founder terminal. Receiving feedback by providing a list of pre-stored questions,
If the brand tendency index of the brand selected by the preliminary founder terminal and the brand characteristic index received from the feedback match, 1 point is given to the brand tendency index of the brand selected by the preliminary founder terminal, and if it does not match, 0 point is given. Making;
Changing the brand having the brand tendency indicator to which the zero point is assigned to another brand and receiving a material question and feedback until one point is given;
Including,
The feedback is received at least one number of times, a method for providing a founder brand recommendation service using the brand propensity index and founders propensity index.
The method of claim 1,
The step of recommending the brand in order of high matching rate is calculated by calculating a matching rate based on the area of the tendency index of the preliminary founder included in the received feedback and the area where the preliminary founder's tendency index area and the brand tendency index overlap.
Setting a value obtained by dividing a total of scores given to the received feedback by the number of times the set of previously stored question lists proceeds, as a preliminary founder tendency index of a preliminary founder;
Displaying the brand tendency index and the preliminary founder tendency index on a radar chart;
Calculating a matching ratio using an area where the brand tendency index and the preliminary founder tendency index overlap with each other in the radar chart and a percentage of the area of the preliminary founder tendency index;
It is carried out by performing, the brand propensity index and founder brand recommendation service providing method using the founder propensity index.
The method of claim 1,
The step of recommending the brand in order of high matching rate is calculated by calculating a matching rate based on the area of the tendency index of the preliminary founder included in the received feedback and the area where the preliminary founder's tendency index area and the brand tendency index overlap.
Reading at least one start-up condition included in a start-up plan uploaded by the preliminary start-up terminal;
Filtering the brand that satisfies the restriction condition if the read start-up condition is a restriction condition;
To include, the brand propensity index and founder brand recommendation service providing method using the founder propensity index.
The method of claim 1,
After the step of recommending the brand in the order of the highest matching rate by calculating a matching rate based on the area of the propensity index of the preliminary founder included in the received feedback based on the area where the preliminary founder's propensity index area and the brand propensity index overlap. ,
Connecting the preliminary founder terminal and a representative terminal to consult with a representative of the recommended brand via a contact means including at least one type of messenger, telephone and email;
To further include, the brand propensity index and founder brand recommendation service using the founder propensity index providing method.
An application stored in a medium for executing the method of any one of claims 1 to 9 in association with a founder brand recommendation service providing server.

Images