KR102669598B1 - Business support system and method for non-store founders in the promotional material business field - Google Patents

Abstract

A business support system and method for non-store entrepreneurs in the promotional products business field is disclosed. The business support system includes an access intention analysis unit that generates access intention information according to the access intention identified by applying the current activity record generated for the accessed non-store entrepreneur to a machine-learned analysis model in advance; And providing selection item information and selection background information according to a pre-selected type to match the access intention included in the access intention information to the founder terminal of the non-store entrepreneur, and providing selection item information corresponding to the selection item information selected in the entrepreneur terminal. It includes a connection intention response unit that subsequently provides linked additional information to the entrepreneur terminal.

Description

Business support system and method for non-store founders in the promotional material business field}

The present invention relates to a business support system and method for non-store entrepreneurs in the promotional products business field.

Due to the recent long-term economic downturn, the number of non-store and mail-order retailers is increasing as prospective entrepreneurs focus on non-store startups, which have less burden of startup costs. In particular, interest in non-store startups is high not only among unemployed young people and housewives who lack funds, but also among office workers who wish to work two jobs.

Since a non-store start-up must sell products without a store and with sales force alone, in order to generate profits, product discovery and development must be carried out in quick response to market demand trends, and reasonable transactions with manufacturers are also required.

Currently, most companies that provide relay services to these non-store entrepreneurs only provide product registration management and franchise training, and a series of activities such as identifying demand trends, discovering products through market research, and finding manufacturers. The work must be carried out by the non-store entrepreneurs themselves.

However, tasks such as identifying demand trends are difficult and overwhelming for early-stage entrepreneurs, and as a result, although starting a non-store business is easy, failures continue to occur due to difficulties in the business process.

Additionally, in modern society, countless products and services are pouring into the market, and the rate of products or services disappearing from the market before they are properly presented to consumers is gradually increasing.

Due to this phenomenon, promotional materials to promote products or services to be released into the market are produced and given away for free or distributed as gifts, thereby promoting company names, products, services, etc. to consumers.

Even when non-store entrepreneurs want to run a business in the promotional products business, it is not only difficult to select promotional products that are suitable for demand trends and highly profitable, but also difficult to obtain information about appropriate production companies offline to produce the selected promotional materials. .

The above-mentioned background technology is technical information that the inventor possessed for deriving the present invention or acquired in the process of deriving the present invention, and cannot necessarily be said to be known art disclosed to the general public before filing the application for the present invention.

Korean Patent Publication No. 10-2019-0050304 Korean Patent Publication No. 10-2022-0042145

The present invention breaks away from provider-centered services that are dependent on the business operator or service type and allows non-store entrepreneurs, buyers, and promotional product producers to share and participate, thereby providing business support for non-store entrepreneurs in the promotional products business field so that all members can share the profits. It is intended to provide a system and method.

The present invention is intended to provide a business support system and method for non-store entrepreneurs in the promotional products business field, which enables safe and efficient business operation even for one-person businesses by effectively supporting the entire process from business entry to operation.

The present invention is a business support system for non-store entrepreneurs in the field of promotional products business that goes beyond the scope of simple work assistance support typically provided to non-store entrepreneurs and provides business support in a customized management method for each entrepreneur based on autonomy and activeness. and method.

The present invention is based on an analysis model that actively analyzes the behavior of non-store entrepreneurs actively accessing the system, identifies the non-store entrepreneur's access intention, recognizes the situation using unstructured reasoning technology, and provides information and services appropriate to the entrepreneur's access intention. It is intended to provide a business support system and method for non-store entrepreneurs in the promotional products business field, which allows them to provide.

Problems to be solved other than those of the present invention can be easily understood through the following description.

According to one aspect of the present invention, an access intention analysis unit that generates access intention information according to the access intention determined by applying the current activity record generated for the connected non-store entrepreneur to a machine-learned analysis model in advance; And providing selection item information and selection background information according to a pre-selected type to match the access intention included in the access intention information to the founder terminal of the non-store entrepreneur, and providing selection item information corresponding to the selection item information selected in the entrepreneur terminal. A business support system is provided that includes an access intention response unit that subsequently provides linked additional information to the entrepreneur terminal.

The analysis model performs machine learning using the past activity records of the non-store entrepreneur generated up to the end of the last connection as learning data to include a series of information generated or searched sequentially until each of the pre-designated final result types is reached. It can be implemented as an artificial intelligence-based AI module that determines what type of final result the information sequentially generated or searched in the current activity record is intended to reach through the access intention.

The analysis model may be set to calculate the linkage of information sequentially generated or searched from the current activity record reaching each of the pre-designated final result types as a quantified probability value.

The access intention information may be generated to correspond to only one pre-designated access intention with the highest probability value, or may be generated to correspond to a plurality of pre-designated access intentions with relatively high likelihood values. Here, when the access intention information is generated to correspond to a plurality of access intentions, the access intention response unit provides a plurality of access intentions to the founder terminal, and then the selection item corresponding to the access intention selected by the founder terminal. Information and the selection background information may be provided to the entrepreneur terminal.

The business support system may further include a user response unit that processes follow-up link information based on the activity record up to the end of the last connection of the non-store entrepreneur so that it is displayed on the display of the entrepreneur terminal with priority. Here, the follow-up linkage information may include information about work that has not been completed up to the time of termination of the previous connection.

The business support system may further include a user-to-user connection unit that allows the subscriber, who is one or more of the purchaser and the manufacturer's representative, and the non-store entrepreneur to connect to each other through a communication network. Here, the user-to-user connection unit connects the subscriber and the non-store entrepreneur to an online chat room or makes a two-way phone call when the final selection of the non-store entrepreneur corresponding to the linked additional information corresponds to a pre-designated linked business type. You can make voice calls.

The business support system includes a database in which information about promotional products being handled is stored; a promotional product search unit that performs a search corresponding to a promotional product search request received from a purchaser terminal, targeting information stored in the database; And it may further include a bid processing unit that performs bidding processing corresponding to the proposal bid request received from the buyer terminal. If the promotional product that the buyer wishes to purchase is not searched in the promotional product search unit or the pre-designated sales web page, the bid processing unit may proceed with a handling proposal bid according to the request of the buyer's terminal and a production proposal bid according to the request of the entrepreneur's terminal, respectively. there is. Here, in the handling proposal bidding, a request to bid for a promotional product handling proposal is registered by the buyer terminal, bid responses are registered by the entrepreneur terminals, and based on the bid responses, a bid for a specific non-store entrepreneur is won from the buyer terminal. A response may proceed in the process of registering, and the production proposal bid is registered by the entrepreneur terminal of the non-store entrepreneur who has won the handling proposal bid, a promotional product production proposal bid request is registered, and bid responses are registered by the production company terminals. , Based on the bid responses, a successful bid response for a specific manufacturing company may be registered from the entrepreneur terminal.

According to another aspect of the present invention, there is a computer program stored in a computer-readable medium for performing a business support method for a non-store entrepreneur in the field of promotional product business, wherein the computer program causes the computer to perform the following steps, The above steps include: (a) applying the current activity record generated for the connected non-store entrepreneur to a machine-learned analysis model in advance to generate access intention information according to the identified access intention; (b) providing selection item information and selection background information according to a pre-selected type to match the access intention included in the access intention information to the entrepreneur terminal of the non-store entrepreneur; and (c) subsequently providing linked additional information corresponding to the selection item information selected in the entrepreneur terminal to the entrepreneur terminal, wherein the analysis model is sequentially performed until each of the pre-specified final result types is reached. Machine learning is performed using the past activity records of the non-store entrepreneurs generated up to the end of the previous connection as learning data to include a series of information generated or viewed, and the information sequentially generated or viewed from the current activity record is used to determine the final result. A computer program stored in a computer-readable medium is provided, characterized in that it is implemented with an artificial intelligence-based AI module that determines whether the access intention is to reach a type.

The analysis model can be set to calculate the linkage of the information sequentially generated or searched in the current activity record to each of the pre-designated final result types as a quantified probability value, and the access intention information has the highest probability value. It may be generated to correspond to one pre-designated access intention with a high probability value, or it may be generated to correspond to a plurality of pre-designated access intentions with a relatively high probability value. Here, if the connection intention information is generated to correspond to multiple connection intentions, in step (b), a plurality of connection intentions are provided to the founder terminal, and then one connection intention is selected from the founder terminal. The process can be set to precede.

Before step (a), follow-up linkage information based on the activity record of the non-store entrepreneur up to the point of termination of the previous connection may be processed to be displayed on the display of the entrepreneur's terminal with priority.

If the final selection of the non-store entrepreneur corresponding to the above linked additional information corresponds to a pre-designated linked business type, the subscriber who is at least one of the buyer and the manufacturer and the non-store entrepreneur are connected to an online chat room or a two-way phone call is made to make a voice call. You can also make a call.

Other aspects, features and advantages in addition to those described above will become apparent from the following drawings, claims and detailed description of the invention.

According to an embodiment of the present invention, there is an effect of breaking away from provider-centered services that are dependent on business operators or service types and allowing non-store entrepreneurs, buyers, and promotional material producers to share and participate, thereby allowing all members to share profits together.

In addition, by effectively supporting the entire process from business entry to operation for non-store entrepreneurs, it has the effect of enabling safe and efficient business operation even for one-person businesses.

In addition, it has the effect of going beyond the scope of simple work assistance support normally provided to non-store entrepreneurs, and enabling business support tailored to each entrepreneur based on autonomy and proactiveness.

In addition, based on an analysis model that actively analyzes the behavior of non-store entrepreneurs who actively access the system, the non-store entrepreneur's access intention is identified and the situation is recognized using unstructured reasoning technology to provide information and services appropriate to the entrepreneur's access intention. It also has an effect.

The effects of the present invention are not limited to the effects mentioned above, and various effects may be further included within the scope apparent to those skilled in the art from the contents described below.

1 is a schematic block diagram of a business support system for non-store entrepreneurs according to an embodiment of the present invention.
Figure 2 is a diagram illustrating a promotional product proposal bidding process using a business support system according to an embodiment of the present invention.
Figure 3 is a diagram showing a business support method for a non-store entrepreneur according to an embodiment of the present invention.
Figure 4 is a diagram showing a business support method for a non-store entrepreneur according to another embodiment of the present invention.

Since the present invention can be modified in various ways and can have various embodiments, specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, and should be understood to include all transformations, equivalents, and substitutes included in the spirit and technical scope of the present invention. In describing the present invention, if it is determined that a detailed description of related known technologies may obscure the gist of the present invention, the detailed description will be omitted.

Hereinafter, embodiments of the present invention will be described in detail with reference to the related drawings.

Figure 1 is a schematic block diagram of a business support system for non-store entrepreneurs according to an embodiment of the present invention, and Figure 2 is a diagram for explaining the bidding process for promotional material proposals using the business support system according to an embodiment of the present invention. It is a drawing.

Referring to FIG. 1, the business support system 100 for non-store entrepreneurs includes a communication unit 101, a user response unit 103, a promotional material search unit 105, a bid processing unit 107, an access intention analysis unit 109, It may include a connection intention response unit 111, a connection unit 113 between users, and a database 115.

As will be described later, the business support system 100 may further include a web crawler 117 and an AI chatbot (Artificial Intelligence Chat-Bot) 119 to provide improved services.

One or more components included in the business support system 100 (eg, access intention analysis unit 109, access intention response unit 111, etc.) may be composed of a type of module that performs a designated role. The module may be implemented in software form, implemented in hardware configuration such as FPGA (Field Programmable Gate Array) or application specific integrated circuit (ASIC), or a combination thereof. Of course, the module is not limited to software or hardware, but may be configured to reside on an addressable storage medium, and may be configured to execute one or more processors. The functionality provided by components and modules may be combined into fewer components and modules or may be further separated into additional components and modules.

To describe in detail each component included in the business support system 100, the communication unit 101 operates the business support system 100 through a communication network to the purchaser terminal 140, the entrepreneur terminal 150, and the manufacturer terminal ( 160).

Here, the communication network may be, for example, wireless communication, wired communication, optical ultrasound, or a combination thereof. Communication paths include, for example, satellite communication, cellular communication, BAN (Body Area Network), Bluetooth, WiFi, Ethernet, DSL (Digital Subscriber Line), direct connection, PAN (Personal Area Network), LAN (Local Area Network), etc. This may be included.

The buyer terminal 140 may be a terminal device used by a buyer who wishes to connect to the business support system 100 through a communication network, search and view promotional items registered in the business support system 100, and purchase them.

In this specification, promotional items registered in the business support system 100 include, for example, items commonly used by consumers in their daily lives and items typically provided for promotion (e.g., ballpoint pens, mugs, umbrellas, eco bags) It should be understood as a broad term that includes not only promotional materials in a narrow sense (e.g., post-its, tumblers, etc.), but also goods, which are special products released by specific brands or celebrities.

The entrepreneur terminal 150 may be a terminal device used by a non-store entrepreneur to access the business support system 100 through a communication network and perform tasks such as general operation tasks, market analysis, selection of promotional items, and number/order of promotional items. .

The production company terminal 160 may be a terminal device used by a person in charge of a production company that connects to the business support system 100 through a communication network and produces promotional materials requested from the business support system 100.

The buyer terminal 140, the entrepreneur terminal 150, and the manufacturer terminal 160 may be, for example, information and communication devices equipped with a communication network connection function, such as a desktop computer, a laptop computer, a smart phone, or a tablet computer.

When a connected terminal (i.e., buyer terminal 140, founder terminal 150, or manufacturer terminal 160) is connected through a communication network, the user response unit 103 connects the connected terminal (i.e., the buyer, founder, or Information corresponding to the request of the manufacturer (manager in charge) is extracted from the database 115 and provided to the accessor terminal.

For example, in order to register and confirm work schedule information, check email, request and make payments regarding the number/order of promotional products, etc., the connected person can access the business support system 100 using the connected terminal, and the user response unit (103) can extract the information requested by the accessor from the database (115) and provide it. For this purpose, the database 115 may store and manage work schedule information, emails, promotional product number/order information, etc. corresponding to the accessor.

In addition, when the accessor terminal is connected to the business support system 100, the user response unit 103 provides information that must be subsequently connected and viewed based on the activity record up to the point of termination of the previous connection of the accessor terminal (i.e., follow-up A display screen configured to expose priority information (linked information) may be displayed on the display unit (not shown) of the accessor's terminal.

The follow-up link information is based on work information and data performed up to the end of the previous connection, and is in progress with other subscribers (i.e., buyers registered as members of the business support system 100, non-store entrepreneurs, production company representatives, etc.) This may be information that allows continuous progress of unprocessed or priority-processed tasks. For example, follow-up linkage information includes online chat screens with other subscribers at the time of termination of the previous connection, the number/order details of promotional products not completed at the time of termination of the previous connection, emails received after the termination of the previous connection, and review at the termination of the previous connection. It may be updated market analysis data on market analysis data for promotional products that have been released. Of course, the type and scope of follow-up linkage information may be adjusted in various ways by the administrator or accessor of the business support system 100.

The promotional product search unit 105 searches promotional products registered in the business support system 100 in response to a search request from the accessor terminal and provides the search results to the accessor terminal.

The database 115 of the business support system 100 may store information about promotional products handled by registered non-store entrepreneurs. Naturally, a sales web page for buyers to check and purchase promotional products that can be purchased through the business support system 100 may also be provided in connection with the business support system 100.

The bid processing unit 107 performs proposal bidding processing for the corresponding subscriber in response to the proposal bid request received from the buyer terminal 140 or the entrepreneur terminal 150 through the user response unit 103.

For example, if the promotional product that the buyer wants to purchase does not exist in the promotional product search unit 105 or the sales web page, the buyer requests the business support system 100 to bid on a proposal to handle promotional products targeting registered non-store entrepreneurs. You can. In addition, if the promotional materials newly discovered by the non-store entrepreneur are not registered in the database 115, or the non-store startup founder who won the bid for the proposal to handle promotional materials requests the business support system 100 to submit a bid for the manufacturing of promotional materials targeting registered manufacturers. You can.

Referring to FIG. 2 illustrating the promotional product proposal bidding process using the business support system 100, first, a buyer who accesses the business support system 100 to purchase a promotional product searches for the promotional product 105 or a sales web page. Check the existence of promotional materials.

If the promotional material to be purchased does not exist, the buyer develops and produces the promotional material and registers a bid request for a proposal to handle the promotional material in the business support system 100 in order to have the promotional material handled by the business support system 100 .

A bid request for a promotional product handling proposal may include, for example, information about the buyer's name and contact information, the name of the promotional product, its characteristics (shape, color, size, etc.), purchase quantity, desired purchase date and time, purchase marginal cost, etc.

When a bid request for handling promotional items is registered, the business support system 100 announces bidding participation information only to registered non-store entrepreneurs, receives responses to bids for handling promotional items from one or more non-store entrepreneurs, and stores them in the database 115. do.

For example, the promotional material handling bid response may include information such as the name and contact information of the non-store owner, the total sales amount, the expected delivery date of the promotional material, etc., and the buyer may receive the promotional material handling bid responses stored in the database 115 of the business support system 100. After review, one or more non-store start-ups are selected as successful bidders.

Non-store entrepreneurs can access the business support system (100) to confirm the selection of a successful bidder, and non-store entrepreneurs who have received a successful bid register a bid request for a proposal to produce promotional materials in the business support system (100) in order to produce promotional materials to be delivered to buyers within the deadline. do.

A bid request for a proposal to produce promotional products may include, for example, information about the name and contact information of the non-store entrepreneur, the name of the promotional product, its characteristics (shape, color, size, etc.), delivery quantity, delivery deadline, purchase marginal cost, etc.

When a request to bid for a promotional product production proposal is registered, the business support system 100 announces bidding participation information only to registered manufacturers, receives promotional product production bid responses from one or more manufacturers, and stores them in the database 115. do.

For example, the promotional product production bid response may include information such as the name and contact information of the production company, the total delivery amount, the expected delivery date of the promotional product, etc., and the non-store entrepreneur responds to the promotional product production bid stored in the database 115 of the business support system 100. Review the bidders and select one or more manufacturing companies as successful bidders.

As described above, if the promotional material to be purchased or handled is not registered in the business support system 100, a proposal bid may be conducted targeting non-store entrepreneurs and manufacturers registered in the business support system 100, Proposal bidding has the advantage of promoting the interests of all members, including buyers, non-store entrepreneurs, and promotional material producers, by ensuring that it is carried out transparently in a fair process.

The access intention analysis unit 109 uses a previously machine-learned analysis model to generate access intention information based on the activity record of the user who accessed the business support system 100.

The analysis model can be machine-learned in advance using the user's past activity records stored in the database 115 to enable identification of the user's access intention. Here, the analysis model refers to the user's access intention, such as discovering new promotional products, understanding the market status, analyzing sales trends by type of promotional products, bidding on proposals to produce promotional products, and attempting online chat with buyers or manufacturers to sell or produce promotional products. It can be understood in various ways.

Past activity records include, for example, a subscriber accessing the business support system 100 and pre-specified final result types (e.g., providing market information, managing work schedules, participating in bidding, selecting new promotional products, number/ordering of promotional products, etc.) A series of information generated until each is reached (e.g., contents of conversations exchanged with the AI chatbot 119, contents of online chats with other subscribers, number/sending history of emails with other subscribers, selection order of menu items) , search history of promotional products, etc.) may be included.

In other words, the analysis model is learned by using as learning data the past activity records of what final results were reached when the accessor generated information in a correlational manner, which information the accessor generates in a correlational manner in the current access situation. It may be composed of an artificial intelligence-based built-in AI module that determines the access intention of the relevant user based on the current activity record, and the access intention analysis unit 109 provides access intention information corresponding to the access intention identified by the analysis model. Can be configured to generate.

Here, the analysis model is individually machine-learned using the activity records of each subscriber subscribed to the business support system 100, so the current activity records generated by multiple subscribers currently accessing the business support system 100 are the same. Even if it is similar or similar, the analysis model can identify the same or different access intent for each subscriber. It is natural that the current activity records generated by the accessor's current access can also be used as learning data for machine learning of the analysis model.

In addition, when the analysis model generates the access intention information of the user, it is not limited to identifying the most likely access intention among the pre-designated final result types, and determines the possibility for each of the pre-designated final result types. It is set to be calculated as a numerical value (i.e., probability value), and the connection intention analysis unit 109 generates connection intention information in the form of sequentially listing a pre-specified quantity of connection intentions with the size of the probability value as priority. It may be possible.

Here, a person skilled in the art can easily infer how to implement an analysis model to quantify the type of creation and inquiry information included in the current activity record and the linkage of the creation or inquiry order of each information with the pre-specified final result types as probability values. Since it can be done, detailed explanation about this will be omitted.

Specifically, the analysis model is based on past and present activity records to identify the relatively high probability final result type among pre-specified final result types as access intent, for example, shape analysis, entity analysis, It can be configured and machine-learned to infer and determine the user's access intention through language analysis and intention analysis.

Here, form analysis includes, for example, the service access method the user is currently using, the type of service being used (e.g., mail, search, schedule management, payment, discovery of new promotional products, number/order of promotional products, online chat between subscribers, etc. ) may be an analysis of behavior to classify.

Entity analysis includes, for example, information (e.g., information about the accessor, information about promotional products/services, business rules, and It may be an analysis of management information, etc.).

For example, language analysis may be a natural language analysis of language classification, syntactic structure, context, and meaning of words for natural language entered by a person connected to the business support system 100 through online chat, search words, or email. there is.

Intention analysis may be an analysis of the action or purpose that the accessor wishes to perform based on the results of the above-described form analysis, entity analysis, and language analysis.

The access intention response unit 111 displays a display screen including one or more selection item information according to a pre-selected type and corresponding selection background information to correspond to the access intention of the accessor included in the access intention information on the display of the accessor terminal. It can be processed to be displayed.

For example, when the access intention analysis unit 109 determines that the access intention of the user is to discover promotional items to be handled, the access intention response unit 111 may specify one or more promotional product information as selection item information, In addition, as selection background information, for example, market status and trend information for the relevant promotional product information, sales trend change information, information on the number/order status of promotional products, etc. can be extracted from the database 115 and linked.

When the accessor selects one of the selection item information displayed on the display of the accessor terminal, the connection intention response unit 111 extracts linked additional information corresponding to the selected selection item information from the database 115 and displays it on the display of the accessor terminal. It can be displayed.

For example, when the accessor selects one of a plurality of promotional product information presented as selection item information with reference to the selection background information, the access intention response unit 111 corresponds to the selected promotional product information, for example, for the promotional product. Linked additional information, such as new commercialization trend information, planning and sales strategy information for the promotional product, unit price information for each manufacturer that can be linked to the promotional product, and production status information for the promotional product and/or the manufacturer, is collected from the database 115. It can be extracted and provided to the accessor.

Of course, the selected background information and associated additional information are not limited to information pre-stored in the database 115, and related information is collected in real time using a web crawling function that collects and processes data by moving around the web space. may be provided.

To this end, the business support system 100 may further include a web crawler 117, and the information collected by the web crawler 117 may be stored in the database 115 to maintain the latest status and add new stored information. there is.

The database 115 contains all information (e.g., subscriber activity records, Promotional product search, contract conclusion, sales trends, promotional product development requests, proposal bidding status, field-specific requirements for promotional product development requests, promotional product production/sale quantity, etc.) can be stored.

Information stored in the database 115 may be, for example, cleaned and utilized through processes of inspection, purification, conversion, modeling, and analysis according to big data processing techniques.

Until now, the access intention response unit 111 has displayed selection item information and selection background information corresponding to the access intention included as the most likely final result type in the access intention information on the display of the accessor's terminal, allowing the accessor to choose which one. We explained how to select optional information and proceed with related follow-up tasks.

However, as described above, the connection intention information may include a pre-designated number of connection intentions listed sequentially with the size of the probability value as the priority.

In this case, so that the correct connection intention can be selected among the plurality of access intentions, the access intention response unit 111 causes multiple access intentions to be displayed on the display of the accessor's terminal, and then displays the access intention on any one access intention selected by the accessor. The corresponding selection item information and selection background information can also be processed to be displayed on the display of the accessor's terminal.

As described above, when the accessor accesses the business support system 100 using the accessor terminal and generates a current activity record, the business support system 100 determines the access intention of the accessor, provides a plurality of options, and allows the accessor to It has the characteristic of providing customized business support for each user to maximize business convenience for the user by allowing the final decision to be reached through the selection process.

Through the response processing of the connection intention response unit 111, the user-to-user connection unit 113 determines the connection work type (e.g., number/order of promotional items, notification of successful bid) so that the final selection of the user requires business connection between subscribers. etc.), the other subscriber and the accessor corresponding to the party on the other side of the accessor's final choice are processed to connect to each other through the communication network.

When the user-to-user connection unit 113 processes multiple subscribers to connect to each other through a communication network, for example, it may be for reasons such as checking the production status between a non-store entrepreneur and a production company representative, or sharing the status of promotional product delivery between a buyer and a non-store entrepreneur. there is. In addition, the method by which the user-to-user connection unit 113 connects a plurality of subscribers through a communication network may be, for example, a connection processing method through an online chat room or a two-way phone connection method.

The business support system 100 may further include an AI chatbot 119 as shown in FIG. 1. The AI chatbot 119 may be composed of an artificial intelligence-based built-in AI module that has the function of communicating with the text of the user connected to the business support system 100.

For example, the AI chatbot 119 analyzes the user's inquiry using the distributed computing and natural language processing function of its own engine, which is the backend area within the business support system 100, and provides information stored in the database 115. You can select an appropriate answer or related information from the dataset and provide an answer or related information to the query. In order to respond to subscribers' requests, the AI chatbot 119 is already being applied in various fields such as banks and internet shopping malls, so detailed descriptions thereof will be omitted.

Figure 3 is a diagram showing a business support method for a non-store start-up according to an embodiment of the present invention.

Briefly, FIG. 3 shows a handling proposal bidding process (steps 310 to 330) and a production proposal bidding process for handling the promotional material that the buyer wishes to purchase if it is not handled by the business support system 100. (Steps 340 to 360) are shown, respectively.

Referring to FIG. 3 , in step 310, a bid request for a proposal to handle promotional items for promotional items to be purchased from the buyer terminal 140 is registered in the business support system 100.

If the promotional material that the buyer wishes to purchase is not searched in the promotional material search unit 105 of the business support system 100 and is not confirmed on the sales web page, the buyer may purchase the promotional material from a non-store entrepreneur registered with the business support system 100. In order to induce the handling of promotional items, you can register a bid for a proposal to handle promotional items.

A bid request for a promotional product handling proposal may include, for example, information about the buyer's name and contact information, the name of the promotional product, its characteristics (shape, color, size, etc.), purchase quantity, desired purchase date and time, purchase marginal cost, etc.

In step 320, the business support system 100 registers a promotional material handling bid response by one or more non-store entrepreneurs who wish to handle the promotional material in response to a bid request for a promotional material handling proposal. The promotional material handling bid response registered in the business support system 100 is provided to the buyer who registered the promotional material handling proposal bid.

Promotional product handling bid responses registered by non-store entrepreneurs registered with the business support system 100 may include, for example, information such as the non-store entrepreneur's name and contact information, total sales amount, and expected delivery date of promotional materials.

In step 330, a successful bid response targeting one or more non-store entrepreneurs is registered in the business support system 100 by a buyer who reviews the promotional material handling bid responses registered in the business support system 100. Non-store entrepreneurs can access the business support system (100) to confirm the selection of a successful bidder.

In step 340, the business support system 100 registers a bid request for a proposal to produce promotional materials for producing promotional materials to be delivered from a non-store entrepreneur who has won a bid.

A bid request for a proposal to produce promotional products may include, for example, information about the name and contact information of the non-store entrepreneur, the name of the promotional product, its characteristics (shape, color, size, etc.), delivery quantity, delivery deadline, purchase marginal cost, etc.

In step 350, the business support system 100 registers a promotional product production bid response by a representative of one or more manufacturers who wish to produce the promotional product in response to a bid request for a promotional product production proposal. The promotional material production bid response registered in the business support system 100 is provided to the non-store entrepreneur who registered the promotional product production proposal bid.

Promotional product production bid responses may include information, for example, the name and contact information of the manufacturer, total delivery amount, and expected delivery date of the promotional product.

In step 360, a successful bid response targeting one or more production companies is registered in the business support system 100 by a non-store entrepreneur who reviews the promotional product production bid responses registered in the business support system 100.

In step 370, the business support system 100 processes a subscriber who has registered a proposed bid and a subscriber who has registered a proposed bid to be connected to each other through a communication network.

In other words, when a successful bidder is selected for a bid request for handling promotional items, the business support system 100 can process the buyer who registered the bid request for handling promotional items and the non-store entrepreneur according to the successful bid response to be connected through a communication network. In addition, the business support system 100, when a successful bidder is selected for a request for a bid to produce a promotional product, can process the non-store entrepreneur who registered the bid request for a promotional product production and the production company's representative according to the successful bid response to be connected through a communication network. .

Here, the method by which the business support system 100 connects a plurality of subscribers through a communication network may be, for example, processing a connection to an online chat room or performing a two-way phone connection to make a voice call.

Figure 4 is a diagram showing a business support method for a non-store start-up according to another embodiment of the present invention.

Referring to FIG. 4, in step 410, when the business support system 100 recognizes the connection of a non-store entrepreneur, priority is given to follow-up linkage information that must be subsequently connected and viewed based on the activity record up to the end of the previous connection. The display screen configured to be exposed is processed to be displayed on the display unit of the entrepreneur terminal 150.

The follow-up link information may be information that allows continuous progress of work that is in progress with other subscribers or that is unprocessed or needs to be processed first, based on work information and data performed up to the end of the previous connection.

Subsequent linkage information is, for example, online chat screen with other subscribers at the time of termination of previous connection, number/order details of promotional products not completed at the time of termination of previous connection, e-mail received after termination of previous connection, and review at the time of termination of previous connection. It may be updated market analysis data on market analysis data for promotional products that have been released.

In step 420, the business support system 100 uses a previously machine-learned analysis model to generate access intention information based on the current activity record of the non-store entrepreneur during the period during which the business support system 100 is currently connected and maintained. do.

The user's intention to connect may vary, for example, discovering new promotional products, understanding the market status, analyzing sales trends by type of promotional products, bidding on proposals to produce promotional products, or attempting online chat with buyers or manufacturers to sell or produce promotional products. In addition, the analysis model can be machine-learned in advance using the past activity records of the user stored in the database 115 to enable identification of the user's access intention.

Past activity records include, for example, a non-store entrepreneur accessing the business support system 100 and completing pre-designated final result types (e.g., providing market information, managing work schedules, participating in bidding, selecting new promotional products, number/ordering of promotional products, etc. ) A series of information generated until each is reached (e.g., contents of conversations exchanged with the AI chatbot 119, contents of online chats with other subscribers, number/sending history of emails with other subscribers, selection of menu items) Any information such as order, search history of promotional products, etc.) may be included.

In other words, the analysis model is learned using past activity records as learning data about what final results were reached when the non-store entrepreneur created or searched for information that was related to each other, so that the relevant information is related to each other in the current access situation. It can be composed of a built-in AI module based on artificial intelligence that identifies the user's current access intention based on the current activity record of whether or not it is created and viewed.

Here, since the analysis model is individually learned using past activity records for each registered non-store entrepreneur, even if the current activity records generated by multiple non-store entrepreneurs currently accessing the business support system 100 are the same or similar, each non-store entrepreneur The access intention identified by the analysis model for non-store entrepreneurs may be the same or different.

The access intention information generated in step 420 may be generated by identifying as the access intention only one of the pre-designated final result types with the highest probability value based on the current activity record, but the possibility for each of the pre-designated final result types The value may be calculated and generated in the form of sequentially listing the access intention of a pre-specified quantity in order of the size of the probability value.

To this end, the analysis model can be configured to quantify the type of creation and inquiry information included in the current activity record and the linkage of the creation or inquiry order of each information with pre-specified final result types as a probability value.

In step 430, the business support system 100 displays a display screen containing selection item information and selection background information according to a pre-selected type to correspond to the access intention of the non-store entrepreneur included in the access intention information, on the entrepreneur terminal 150. Process it so that it is displayed on the display.

For example, if the access intention identified in step 420 is to discover new promotional products, one or more promotional product information may be provided as selection item information in step 430, and also as selection background information, for example, the market for the promotional product information may be provided. Status and trend information, sales trend change information, information on the number/order status of promotional products, etc. may be extracted from the database 115 and provided.

As described above, when a pre-specified number of connection intentions are sequentially listed in the connection intention information with the size of the probability value as a priority, in step 430, the correct connection intention can be selected from among the plurality of connection intentions. After a plurality of access intentions are displayed on the display of the entrepreneur terminal 150, selection item information and selection background information corresponding to any one access intention selected by the non-store entrepreneur may be processed to be displayed on the display of the accessor terminal. there is.

In step 440, when one of the selection item information displayed on the display of the business start-up terminal 150 is selected by the non-store entrepreneur, the business support system 100 stores linked additional information corresponding to the selected selection item information in the database 115. It is extracted from and processed to be displayed on the display of the accessor's terminal.

For example, when a non-store entrepreneur selects one of the selection item information, which is a plurality of promotional product information, with reference to the selection background information, linked additional information corresponding to the selected promotional product information (e.g., new commercialization inflow for the promotional product) Trend information, planning and sales strategy information for the promotional product, unit price information for each manufacturer that can be linked to the promotional product, production status information for the promotional product and/or the manufacturer, etc.) are extracted from the database 115 and sent to the entrepreneur's terminal ( 150).

After providing linkage additional information, if the non-store entrepreneur requests business connection with another subscriber, in step 450, the business support system 100 processes the non-store entrepreneur and the designated subscriber to connect to each other through a communication network to enable business connection. .

In cases where a non-store start-up is linked to other subscribers through a communication network, it can be designated in advance for reasons such as, for example, checking the production status between the non-store start-up and the production company representative, or sharing the status of promotional product delivery between the buyer and the non-store start-up. In addition, the method by which a non-store entrepreneur connects with other subscribers through a communication network may be, for example, processing the connection through an online chat room or performing a two-way phone connection to make a voice call.

It goes without saying that the above-mentioned business support method for non-store entrepreneurs can be implemented as a software program or application built into a digital processing device and performed as an automated procedure in a time-serial order. Codes and code segments constituting the program, etc. can be easily inferred by a computer programmer in the field. Additionally, the program is stored in a computer-readable information storage medium and is read and executed by a computer to implement the method.

Although the present invention has been described above with reference to embodiments, those skilled in the art can make various modifications and changes to the present invention without departing from the spirit and scope of the present invention as set forth in the claims below. You will understand that you can do it.

100: Business support system 101: Department of Communications
103: User response unit 105: Promotional product search unit
107: Bidding processing unit 109: Access intention analysis unit
111: Connection intention response unit 113: Connection unit between users
115: database 117: web crawler
119: AI chatbot 140: Buyer terminal
150: Entrepreneur terminal 160: Production company terminal

Claims (11)

In the business support system,
an access intention analysis unit that generates access intention information according to the identified access intention by applying the current activity record generated for the non-store entrepreneur accessing the business support system to a machine-learned analysis model in advance; and
Provide selection item information and selection background information according to a pre-selected type to match the access intention included in the access intention information to the founder terminal of the non-store entrepreneur, and linkage corresponding to the selection item information selected in the entrepreneur terminal. Includes an access intention response unit that provides additional information subsequently to the entrepreneur terminal,
The analysis model performs machine learning using the past activity records of the non-store entrepreneur generated up to the end of the last connection as learning data to include a series of information generated or searched sequentially until each of the pre-designated final result types is reached. It is implemented with an artificial intelligence-based AI module that determines with the access intention what final result type the information sequentially generated or viewed in the current activity record is intended to reach,
The type selected in advance to meet the above-mentioned access intention includes one or more of the following: discovering new promotional products, identifying market conditions, analyzing sales trends by type of promotional products, bidding on proposals for production of promotional products, and attempting online chat with buyers or manufacturers of promotional products,
The final result types include one or more of providing market information, managing work schedules, participating in bidding, selecting new promotional products, receiving orders for promotional products, and placing orders for promotional products,
A business support system, characterized in that the previous connection termination point is the most recent point in time when the non-store entrepreneur terminated access to the business support system. delete According to paragraph 1,
The analysis model is a business support system characterized in that it is set to calculate the linkage of the information sequentially generated or searched from the current activity record to each of the pre-designated final result types as a quantified probability value. According to paragraph 3,
The access intention information is generated to correspond to only one pre-designated access intention with the highest probability value, or to a plurality of access intentions with a relatively high likelihood value by the pre-designated number of two or more,
When the access intention information is generated to correspond to a plurality of access intentions, the access intention response unit provides a plurality of access intentions to the founder terminal, and then provides the selection item information corresponding to the access intention selected by the founder terminal. A business support system characterized in that the selected background information is provided to the entrepreneur terminal. According to paragraph 1,
It further includes a user response unit that processes follow-up linkage information based on the activity record up to the point of termination of the last connection of the non-store entrepreneur so that it is displayed on the display of the entrepreneur terminal with priority,
The follow-up linkage information is a business support system characterized in that it includes information on work that has not been completed up to the time of termination of the previous connection. According to paragraph 1,
It further includes a user-to-user connection unit that allows the subscriber, who is at least one of the buyer and the manufacturer's representative, and the non-store entrepreneur to connect with each other through a communication network,
If the final selection of the non-store entrepreneur corresponding to the linked additional information corresponds to a pre-designated linked business type, the user-to-user connection unit allows the subscriber and the non-store entrepreneur to connect to an online chat room or make a two-way phone call to make a voice call. A business support system characterized by making it possible. According to paragraph 1,
A database in which information about promotional products being handled is stored;
a promotional product search unit that performs a search corresponding to a promotional product search request received from a purchaser terminal, targeting information stored in the database; and
It further includes a bid processing unit that performs bidding processing corresponding to the proposal bid request received from the buyer terminal,
If the promotional product that the buyer wishes to purchase is not searched in the promotional product search section or the pre-designated sales web page, the bid processing department conducts a handling proposal bid according to the request of the buyer's terminal and a production proposal bid according to the request of the entrepreneur's terminal, respectively. ,
In the handling proposal bidding, a bidding request for a promotional material handling proposal is registered by the buyer terminal, bid responses are registered by entrepreneur terminals, and a successful bid response for a specific non-store entrepreneur is generated from the buyer terminal based on the bid responses. The registration process proceeds,
In the production proposal bid, a promotional product production proposal bid request is registered by the founder terminal of the non-store entrepreneur who has won the handling proposal bid, bid responses are registered by the production company terminals, and based on the bid responses, the founder terminal A business support system characterized in that the successful bid response to a specific manufacturing company is registered. A computer program stored on a computer-readable medium for performing a business support method for a non-store entrepreneur in the field of promotional products business, the computer program causing a computer to perform the following steps, the steps comprising:
(a) generating access intention information according to the identified access intention by applying the current activity record generated for the non-store entrepreneur accessing the business support system to a machine-learned analysis model in advance;
(b) providing selection item information and selection background information according to a pre-selected type to match the access intention included in the access intention information to the entrepreneur terminal of the non-store entrepreneur; and
(c) including the step of subsequently providing linked additional information corresponding to the selection item information selected in the entrepreneur terminal to the entrepreneur terminal,
The analysis model uses as learning data the past activity records of the non-store entrepreneur, each generated up to the end of the last connection, to include a series of information sequentially generated or searched until each of the pre-designated final result types is reached, and machine learning is performed. It is implemented with an artificial intelligence-based AI module that determines with the access intention what final result type the information sequentially generated or searched in the current activity record is intended to reach,
The type selected in advance to meet the above-mentioned access intention includes one or more of the following: discovering new promotional products, identifying market conditions, analyzing sales trends by type of promotional products, bidding on proposals to produce promotional products, and attempting online chat with buyers or manufacturers of promotional products,
The final result types include one or more of providing market information, managing work schedules, participating in bidding, selecting new promotional products, receiving orders for promotional products, and placing orders for promotional products,
A computer program stored in a computer-readable medium, wherein the previous connection termination point is the most recent point in time when the non-store entrepreneur terminated access to the business support system. According to clause 8,
The analysis model is set to calculate the linkage of the information sequentially generated or searched in the current activity record to reach each of the pre-designated final result types as a quantified probability value,
The access intention information is generated to correspond to one pre-designated access intention with the highest probability value, or to a plurality of access intentions with a relatively high likelihood value by the pre-designated number of two or more,
When the connection intention information is generated to correspond to multiple connection intentions, in step (b), a plurality of connection intentions are provided to the founder terminal, and then a process of selecting one connection intention from the founder terminal is performed. A computer program stored on a computer-readable medium, characterized in that: According to clause 8,
Before step (a), subsequent linkage information based on the activity record of the non-store entrepreneur up to the point of termination of the previous connection is processed to be displayed on the display of the entrepreneur terminal with priority. A computer program stored in . According to clause 8,
If the final selection of the non-store entrepreneur corresponding to the above linked additional information corresponds to a pre-designated linked business type, the subscriber who is at least one of the buyer and the manufacturer and the non-store entrepreneur are connected to an online chat room or a two-way phone call is made to make a voice call. A computer program stored on a computer-readable medium, characterized in that it allows a call to be made.