KR20160132311A - Comparative User friendly Franchise Searching System and the method thereof - Google Patents

Comparative User friendly Franchise Searching System and the method thereof Download PDF

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KR20160132311A
KR20160132311A KR1020150064994A KR20150064994A KR20160132311A KR 20160132311 A KR20160132311 A KR 20160132311A KR 1020150064994 A KR1020150064994 A KR 1020150064994A KR 20150064994 A KR20150064994 A KR 20150064994A KR 20160132311 A KR20160132311 A KR 20160132311A
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information
franchise
sales
unit
user terminal
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KR1020150064994A
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Korean (ko)
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전영준
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전영준
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0631—Resource planning, allocation, distributing or scheduling for enterprises or organisations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0202—Market predictions or forecasting for commercial activities

Abstract

Disclosed are a customized franchise startup support system and a method thereof. The customized franchise startup support system includes: a database part storing franchise density information by predetermined population, franchise information, sales information of franchise stores, startup support information for the franchises, history information about the sales and success of starters of the franchise stores, and user interest information about a specific franchise store; and a server providing the franchise density information by predetermined population, the franchise information, the sales information of franchise stores, the startup support information for the franchises, the history information about the sales and success of starters of the franchise stores, and the user interest information about a specific franchise store in accordance with a selection of a user terminal when the user terminals accesses and selects a desired menu by referring to the database part. The present invention is capable of providing startup information including a variety of startup-related information.

Description

A user-customized franchise startup support system and method thereof,

The present invention relates to a franchise start-up support system and method, and more particularly, to a user-customized franchise start-up support system and method for actively providing start-up-related information by analyzing and applying a behavior pattern of a user who is interested in starting a franchise .

Among the total number of businesses operating in Korea, the proportion of small and medium-sized merchants account for more than 80% of the nation's national economy. Recently, the massive retirement of baby boomers has become reality, and as economic conditions deteriorate, The proportion of small business owners is getting bigger as it is reported that their will is increasing greatly.

By the way, statistics show that the probability of a small business owner failing within three years after start-up is 52.6%, 28% of them are bankrupt within less than one year, and the probability of success after start-up is very low.

The most important reason for the low probability of success after start-up of a small-business person is the lack of various information on management and management activities and the lack of experience of capital or related occupation.

In order to solve these problems, online entrepreneurs or management support services have been provided to small business owners who lack experience and knowledge until now to support start-up and management through online.

However, since the entrepreneurship support service that has been provided up to now has been provided in such a manner that the selected entrepreneur information is received and displayed in accordance with the needs of the franchise directly provided from the franchise head office, the individual investor is most suitable There was a great difficulty in selecting entrepreneurial items as the best items to judge.

In addition, since conventional low-quality information about the franchise is separated and provided so that franchises can not be compared with each other, it is possible for a preliminary founder to search for a desired franchise while comparing a plurality of franchises There was no basis for judging whether or not it was possible to finally settle the mind.

Also, it is difficult to obtain franchise location information, and it is not easy to visit the franchise even if a route is sought, and it is not easy to judge whether a business can be performed well through a store analysis.

On the other hand, in order to prepare for a residential population in a certain area, ie, a resident population living in a certain administrative unit (city, county, city, town or village), the number of franchises of the same kind and similar franchise should be small. We know that the business success rate is high, but this information has a high probability of failing to start up because the preliminary founder can not easily get it from the web service.

In addition, since the franchise headquarters did not have many opportunity to meet the pre-founder in person or to consult, the business opportunity of the franchise expansion business was inevitably sluggish.

In other words, for the pre-founder, the actual sales of the franchise as well as financial considerations such as start-up costs and profits, the experience of the founder's failure to start the business in a situation similar to himself, the tendency of the pre-founder to prefer the recent franchise, the consumer's evaluation of the interested franchise, And the distribution of the prospective customers, the distribution of the competitors, the density of the population per unit of the specific franchise should be taken into consideration. Most of the founders eventually failed.

Patent Application No. 10-2012-0098812 (September 6, 2012) Patent Application No. 10-2002-0021244 (Apr. 18, 2002) Patent Application No. 10-2000-0017696 (Apr. 4, 2000) Patent Application No. 10-2009-0101681 (Oct. 26, 2009)

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide a system and method for providing online business entrepreneurship The present invention provides a customized franchise start-up support system and method.

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to solve the problems of the entrepreneurship support system, The present invention provides a customized franchise start-up support system and method that enables a preliminary founder to utilize the preliminary founder as a basis for judging a start-up area when a start-up determination is made.

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to solve the problem of the on-line start-up support system which has been provided in the related art. Especially when the user sends a specific franchise brand image, To provide a user terminal with franchise information corresponding to the franchise information, so that the preliminary founder can easily confirm the specific franchise information.

In addition, by analyzing and providing franchise trends by observing for a certain period whether the number of franchise stores is on a large increase trend or the number of affiliated stores is decreasing due to poor business, it is possible to select a franchise And to provide a user-customized franchise start-up support system and method for providing assistance.

Another object of the present invention is to provide a system and method for supporting a user-customized franchise start-up in which a founder is recommended for a business having a high probability of success through successful start-up cases of people with similar age, gender, and social experience.

Another object of the present invention is to provide a franchise-to-franchise comparison customized franchise start-up support system and method that comprehensively compares and provides information so that it can be recommended to a preliminary founder in consideration of various start-up related information.

Also, the technical problem to be solved by the present invention is to analyze the information search behavior of web service users, to score franchise preference of interest to users, to recommend a franchise having a high score on the initial screen of web service, To provide a user-customized franchise start-up support system and method for two-way information exchange with a web service user.

Another object of the present invention is to provide a system and method for supporting a user-customized franchise entrepreneur, which guides a founder to conveniently locate a franchise nearby.

In addition, the technical problem to be solved by the present invention is to provide a method and apparatus for evaluating the contents of a web site on a web site, The present invention provides a system and method for supporting a user-customized franchise start-up system in which a preliminary founder can accurately judge whether a franchise is competing with a specific franchise or not, and reconstructs the information on a screen by collecting only information necessary for start-up.

It is another object of the present invention to provide a method and system for checking a stay time and a specific franchise that are required for a web service user to search for specific franchise information and extracting an upper user and providing the same to the head office of the franchise, To provide a bi-directional information exchange system and method between a user and a franchise that can perform sales and marketing activities only for the users.

In order to solve the above problems, the present invention provides a system for supporting a user-customized franchise start-up system connected to a user terminal, a franchise head office system, and a franchise franchisee terminal through a network,

A database section; And

When the user terminal accesses the database unit and selects a desired menu, the franchise information corresponding to the selection of the user terminal, the franchise density information per unit population unit, the sales information of the franchised merchant stores, the support information supporting the franchise merchant establishment, A server for providing history information including sales and success of people who have established an affiliated store, information on the degree of interest of the users on the specific franchise, information on the franchise brand image, and information on the franchise trend,

The database unit,

A member DB for storing information of a user member,

A franchise information DB storing information on the franchise,

A sales information DB storing sales information of the franchisees,

A density information DB for storing density information of the franchise,

A support information DB for storing support information for supporting establishment of the franchise merchant store,

A history information DB for storing history information including the sales and success of the franchisee's franchisees,

An interest information DB storing user interest information about a specific franchise,

A franchise brand image information DB for storing franchise brand image information,

And a franchise trend information DB for storing franchise tendency information,

And a user search information DB storing user search information including information search time and number of visits regarding a specific franchise,

The server comprises:

An information processing unit for receiving the sales information, the start-up support information, and the start-up history information and storing the information in the sales information DB, the support information DB, and the history information DB,

When the user terminal selects the franchise information, the franchise information DB and the sales information DB are referred to, and basic information including the franchise location, the address, the map, the brand image, and the location of the franchisees, the sales information of the franchisees, Providing franchise information providing information on major time of sales of merchants and major customer information;

When the user terminal selects the franchise density information, the franchise density information providing unit sequentially provides the selected franchise density region from the lowest to the highest region by referring to the density information DB;

An image processing unit for comparing the uploaded brand image information with the image information of the franchise brand image information DB and providing the franchise information to the franchise information provider when the brand image is inputted through the user terminal input unit;

A franchise trend providing unit for referring to the franchise tendency information DB and outputting the order of increasing franchise number of franchise points or the order of lower franchise franchise points in a list form when the user terminal selects the franchise tendency information;

And providing support information including a schedule of a business trip briefing session for supporting establishment of the franchise merchant shop when the user terminal selects the business start support information,

A franchise recommendation section that generates and provides a predetermined number of recommendation lists in the order of sales among the affiliated merchants established by people who are similar in age, sex, and social experience to the user by referring to the history information DB, when the user terminal selects the franchise recommendation ;

And stores the interest information in the interest information DB. When the user terminal selects the interest information, the user terminal refers to the interest information DB, assigns weights to the items clicked by the web service users, An interest information providing unit for generating and providing a list of franchise interest scores as follows;

A franchise location providing unit for providing location information and floor information of a franchise located within a predetermined radius from a location of the user terminal when the user terminal selects to provide the franchise location;

And a user-customized franchise start-up support system for extracting user search information including an information search time and a number of times of visit regarding a specific franchise and providing the extracted user search information to the franchise main office system.

The franchise density information providing unit may calculate the density information by dividing the number of franchisees established for each franchise by a predetermined number of franchises into a floating population or a resident population,

The terminal comprises:

An input unit for inputting information;

A GPS unit for calculating its own position;

An altitude sensing unit for sensing an altitude of the altitude;

A storage unit for storing building information including map information of a predetermined area and franchise information of each building;

A display unit for displaying information;

A communication unit for communicating with the server through the network;

A camera unit for photographing a franchise brand image;

Wherein the control unit controls the franchise brand image outputted from the camera unit to be transmitted to the server according to the selection of the input unit, and when the franchise location and the floor information are received from the server, And a controller for displaying the location and the received franchise location on the display unit in addition to the map information and the building information of the storage unit.

Further, the franchise information providing unit of the server,

Wherein at least one of a sales point and a payment point of each franchise is divided into weekends and weekdays and main sales occurrence time zone information including at least two time zones in order of sales on weekends and weekdays is generated and provided can do.

The franchise information providing unit of the server,

When the franchise comparison function is further requested by the user terminal, a franchise comparison list for at least two comparable franchises is provided, and information of the same items is displayed at positions corresponding to each other.

In addition, the entrepreneurship support information providing unit may organize the business meeting briefing schedule in a single calendar form, and may be classified according to the type of business or region according to the request of the user terminal, and provided in a single calendar form.

According to another aspect of the present invention, there is provided a method for supporting a user-customized franchise entrepreneur in accordance with an aspect of the present invention for managing a franchise entrepreneur's business, comprising the steps of: franchising information, franchise density information, franchise trend information, franchise brand image information, Support information, history information including sales and success of the franchisees who have established a franchise shop, and a database unit for storing information of the users' interest about a specific franchise,

A franchise head office system, and a franchisee terminal including a storage unit storing map information and building information, the method comprising the steps of:

The server receives sales information, entrepreneurship support information, entrepreneurship history information, interest degree information, and franchise brand image information and supports the sales information DB, support information DB, history information DB, interest information DB, and franchise brand image information DB of the database unit Respectively;

Wherein the server generates franchise density information, which is a ratio of the number of stores of the franchised stores to the resident population or the floating population, and stores the information in the density database of the database unit;

Storing in the franchise tendency information DB the franchise tendency information in which the server calculates franchise franchisees' franchise tendency information in which the order of increase in the number of stores is high or low;

An image processing step of comparing the uploaded brand image information with the image information of the franchise brand image information DB and providing the franchise information matching with the franchise information providing unit when the brand image is input through the input unit of the user terminal;

When the user terminal selects the franchise tendency information, the server refers to the franchise tendency information DB and provides the order of the franchise franchisees with the highest number of stores or the lowest order of the franchise affiliate stores in a list form;

When the user terminal selects the franchise information, the server refers to the franchise information DB and the sales information DB of the database unit to obtain basic information including the location of the franchise, the address, the location of the franchise, the sales information of the merchant, Providing merchandise information, major sales time zone information of merchants and major customer information;

When the user terminal selects the startup support information, providing the support information including the schedule of the startup session for supporting the establishment of the franchise shop;

When the user terminal selects the franchise recommendation, the server refers to the history information DB of the database unit to generate a predetermined number of recommendation lists in order of sales among the merchants established by people having similar age, gender, and social experience ;

When the user terminal selects the interest information providing server, the server refers to the interest information DB of the database unit, generates a weighting list of the items clicked by the web service users, generates an interest list in descending order of the degree of interest ;

And providing the location and layer information of the franchise included in the recommendation list and the interest list located within a predetermined radius from the location of the user terminal when the user terminal selects to provide the franchise location, And franchise startup support methods.

In addition, the brand image input procedure of the image processing step may include comparing the franchise brand image information outputted from the camera unit of the terminal to the server according to the selection of the input unit by the control unit of the user terminal, On the display unit of the display unit.

When the franchise location information and the floor information are provided from the server, the control unit of the user terminal registers the current position of the user and the received franchise location, which are detected by the GPS unit and the high- And displaying it on the display unit.

In addition, when the user terminal selects the franchise information, the server separates at least one of a sales occurrence point and a payment point by franchise into weekends and weekdays, and distributes at least two time zones in order of sales on weekends and weekdays And generating and providing main sales time zone information including the sales information.

Also, if the user terminal selects the franchise information and further requests the franchise comparison function, the server provides the franchise comparison list of at least two franchises that can be compared, and displays the same item information at the corresponding positions .

In addition, when the user terminal selects the startup support information, the server configures the startup briefing schedule in one calendar format, and provides the service in one calendar format according to the type of business or region according to the request of the user terminal .

The server may further include an interest user extracting and providing unit for extracting user search information including information search time and number of visits regarding a specific franchise and providing the user search information to the franchise main office system.

The present invention can identify specific franchise densities against the floating population or the resident population and provide them in the order of the lowest density so that the preliminary founder can utilize the franchise density as an important basis for determining whether or not to start the business.

In the embodiment of the present invention, when the preliminary founder travels a variety of distances and sends a brand image of the franchisee through a camera, the franchisee immediately provides the information of the franchise shop corresponding to the image, so that the founder can easily know the franchise information immediately.

In addition, the present invention can help the franchisee to select a highly successful industry by providing franchise tendency information such as the number of stores is increasing or the number of stores is decreasing due to poor business or the like.

In addition, the present invention can provide entrepreneur information that comprehensively analyzes various franchise start-up related information.

In addition, the present invention can increase the likelihood of successful start-up by recommending a successful business type considering the sex, age, and career of the founder.

In addition, the present invention can increase the likelihood of success at the time of starting a business by recommending a franchise having a lot of interest to web service users.

In addition, the present invention can guide a founder to conveniently locate a franchise in a list of interest around his or her own recommendation list.

In addition, the present invention can provide the preliminary founder with various information related to the evaluation of the consumer, the distribution and the circulation of the commercial and prospective customers, distribution of the competitor,

In addition, the present invention checks the information search time and re-visit time required for the web service user to search for a specific franchise, and provides the search information of the upper user to the franchise headquarters so that the user who has a special interest in the franchise It is possible to secure opportunities for sales or marketing only to people.

1 is a block diagram illustrating a user-customized franchise start-up support system according to an embodiment of the present invention.
2 is a detailed configuration diagram of the user terminal of FIG.
FIG. 3 is a diagram illustrating a method for supporting a start-up according to an embodiment of the present invention.
4 is a view showing an example of a homepage initial screen provided in a user-customized franchise start-up support system according to an embodiment of the present invention.
5 is a view showing an example of sales information provided in the user-customized franchise start-up support system according to the embodiment of the present invention.
FIG. 6 is a view showing main product information (main sales product) and major selling price range provided in the user-customized franchise start-up support system according to the embodiment of the present invention.
7 is a view showing sales peak time information (weekday average, weekly average) provided in the user-customized franchise start-up support system according to the embodiment of the present invention.
FIG. 8 is a view showing major customer information provided in the user-customized franchise start-up support system according to the embodiment of the present invention.
9 is a diagram illustrating a franchise comparison function provided in a user-customized franchise startup support system according to an embodiment of the present invention.
FIG. 10 is a view showing a summary of a start-up briefing schedule schedule provided in a user-customized franchise start-up support system according to an embodiment of the present invention.
FIG. 11 is a view showing an example of score assignments for calculating cumulative interest information of users provided in the user-customized franchise start-up support system according to the embodiment of the present invention.
12 is a diagram illustrating an example of an interest list and a recommendation list provided in a user-customized franchise startup support system according to an embodiment of the present invention.
FIG. 13 is a view showing an example of franchise trend information provided in the user-customized franchise start-up support system according to the embodiment of the present invention.
14 is a view showing an example of franchise density information provided in a user-customized franchise start-up support system according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when an element is referred to as "including" an element, it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise. Also, the terms " part, "" module, " and " module" in the specification mean units for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software . In addition, all of the singular components constituting the system can be interpreted to include plural configurations depending on the situation. For example, 'terminal' and 'franchise' can be interpreted as 'two or more terminals' and 'two or more franchises'.

Typically, a franchise is composed of a franchise head office system and an affiliate terminal connected to the franchise head office system.

1 is a configuration diagram of a user-customized franchise start-up support system according to an embodiment of the present invention.

1, a user-customized franchise start-up support system according to an exemplary embodiment of the present invention includes a user terminal 300, a franchise main office system 400, and a franchisee terminal 200, A customized franchise start-up support system (100) includes a server (110) and a database unit (120).

The database unit 120 stores franchise density information, franchise information, sales information of franchise merchants, support information for supporting the establishment of the franchise merchant store, history information including sales and success of the persons who have established the franchise merchant store, Stores information on the user's interest in the franchise, franchise brand image information, and franchise trend information.

The server 110 refers to the database unit 120 and selects a desired menu through the user terminal 300 and provides the selected franchise information after processing the franchise brand image information in response to the selection of the user terminal 300 The sales information of the franchised merchants, the support information supporting the franchise merchant establishment, the history information including the sales and success of the franchisees, the franchise interest information of the users, the franchise interest information, Provide trend information. In addition, when there is a franchise request from the web service user search information DB, it is possible to extract a list of users who have expressed an interest in a specific franchise, and provide the list to the franchise head office.

The database unit 120 includes a member DB 121, a franchise information DB 122, a sales information DB 123, a support information DB 124, a history information DB 125, an interest information DB 126, An information DB 129, a franchise brand image information DB 127, a franchise trend information DB 128, and a user search information DB 132.

The member DB 121 stores an access point, a residence area, an age, a gender, and history information of a user member, and the history information may include a university, a workplace, or a specific business career.

The franchise information DB 122 can store various contents of information for introducing the franchise. The most basic franchise information such as brand logo, brand name, franchise introduction, affiliation cost, educational expense, open promotional expense, performance deposit, initial commodity price, interior cost, billboard cost, facility cost, Other fees include marketing expenses for the main office, monthly average sales, projected net profits, registration of intellectual property rights, license details, and the number and location of franchise headquarters and merchants.

The sales information DB 123 accumulates the sales information of the franchisees collected at the franchise head office in units of time, day, week, month, and year. At this time, the sales information data can store and store at least one of the sales amount, the sales product information, the number of sales, and the time of the sales, and can statistically process various kinds of information according to need.

The support information DB 124 stores various information related to the start-up business that is useful to the pre-founder who supports the franchise merchant establishment. For example, the support information DB 124 may include information on a start- URL) information.

The history information DB 125 stores the personal history of the persons who have established a specific franchise store, and the founder history information including the franchise sales and success. At this time, the personal information includes not only the usual items such as age and gender but also the type of department and department of work, the type and field of work (handling work), taste, hobby, quantity of work, number of business experience and occupation field, And the like may be included.

The interest information DB 126 cumulatively scales the web service user by weighting according to which item is selected and clicked on the introduction screen of a specific franchise, and cumulatively stores the interest for the specific franchise by reflecting the user search behavior . At this time, the initial interest degree of each franchise can be managed by being assigned 0, 100, or the like, and the management can be managed in such a manner that the 1000 unit indicator is reduced at a constant rate.

The franchise brand image information DB 127 stores franchise brand image information used for a signboard of a store of a specific franchise shop.

The franchise trend information DB 128 stores trend information corresponding to the number of franchise franchisees or the rate of change.

The density information DB 129 stores the density of the franchise for each residence or floating population unit (for example, in the case of the same unit) per a certain area of the franchise. For example, assuming 10,000 residents or floating population in Yeoksam-dong, the density of 10 franchises is 10 / 10,000, that is, 0.0001, which is 0.01%. Also, if there are 1,000 residents or floating population of Jamsil dong and 2 franchise stores, the density is 2 / 1,000, that is, 0.002, which shows a density of 0.2%. Therefore, the preliminary founder would judge that it would be relatively advantageous to start a franchise in Jamsil downtown, where the density of a particular franchise is much lower if the other conditions are the same. In other words, the lower the density of the franchise, the more likely it is that the probability of success in actual start-up is high.

The user search information DB 132 records and manages a specific franchise search activity in the user's web service. When the user accesses the web service supporting the entrepreneurship support system and performs a specific franchise search activity, the interest user extractor 131 of the server accumulates the time and the number of visits for searching the specific franchise information of the user . The information of the managed user search information can be separately extracted according to the request of the specific franchise headquarters connected to the network with the present business support system. For example, a list of all users who have searched for a particular franchise or a list of 100 people who have had the most franchise search time may be provided. In addition, the request of the franchise headquarters may be provided on a weekly, weekly, or monthly basis on a one-time or one-time basis, and may be configured to be automatically notified periodically by contract without request from the franchise headquarters.

The server 110 includes an information processing unit 111, an interest information providing unit 112, a start-up support information providing unit 113, a franchise recommending unit 114, a franchise location providing unit 115, An image processing unit 117, a franchise trend providing unit 118, a franchise density information providing unit 119, and an interest user information extracting unit 131.

The information processing unit 111 receives the sales information, the start-up support information, and the start-up history information and stores them in the sales information DB 123, the support information DB 124, and the history information DB 125, respectively.

The interest information provider 112 receives interest information and stores the interest information in the interest information DB. When the user terminal 300 selects the interest information providing service, the service provider 112 refers to the interest information DB 126, Weights are given to items clicked by users, and a list of interest counts is generated and provided in order of the accumulated interest.

When the user terminal 300 selects the start-up support information, the start-up support information providing unit 113 refers to the support information DB 124 and provides support information for supporting the establishment of the franchise shop.

When the user terminal 300 selects the franchise recommendation, the franchise recommendation unit 114 refers to the history information DB 125 and selects the franchise recommendation unit 114 from among the franchisees established by people who are similar in age, And generates and provides a predetermined number of recommendation lists.

The franchise position providing unit 115 may determine the position of the franchise included in the recommendation list and the interest list located within a predetermined radius from the location of the user terminal 300 when the user terminal 300 selects to provide the franchise location, Provide information. At this time, the location information may be displayed on the map displayed on the map, such as a commercial address provided from the external entrepreneur information providing system 700 (for example, a small business corporation,

When the user terminal 300 selects the franchise information, the franchise information providing unit 116 refers to the franchise information DB 122 and the sales information DB 123 to determine the location of the franchise location, address, Basic information, sales information of merchants, sales merchandise information of merchants, major sales time information of merchants, and major customer information. At this time, it is possible to divide at least one of a sales occurrence time and a payment time for each franchise into weekends and weekdays, and generate and provide major sales generation time zone information including at least two time zones in order of sales on weekends and weekdays have. When the franchise comparison function is requested by the user terminal, the franchise comparison list for the at least two comparable franchises can be provided, and information of the same items can be displayed at corresponding positions.

The image processing unit 117 compares the franchise brand image information uploaded from the terminal with the stored image of the franchise brand image information DB 127 and stores the matching franchise information in the franchise brand image information database 127 Through the franchise information providing unit 116.

When the user terminal 300 selects the franchise tendency information, the franchise tendency provisioning unit 118 refers to the franchise tendency information DB 128 to determine whether the franchise affiliate franchisee has a high or low order of increasing the number of stores High order) in list form.

The franchise density information providing unit 119 calculates the density of the franchise by the population unit in advance and stores it in the density information DB 129 and provides the density according to the request of the user terminal 300. The density providing unit 119 may immediately calculate and provide the density information only at the time of the request of the user terminal 300 and simultaneously store the information in the density information DB.

The interest-user extracting provisioning unit 131 extracts user information including the time and the number of visits for searching for specific franchise information of the member users, and provides the user information to the franchise head office system 400. At this time, the interest-user extracting provisioning unit 131 cumulatively manages the individual-user access list management and the number of the re-connected persons and the number of times, and when the request of the franchise head office is made, the list of users who are interested in the franchise, And so on. The request of the franchise headquarters is also possible on a one-time basis, and it can be provided on a regular basis on a weekly, weekly or monthly basis, or can be periodically notified to a specific franchise system by a commercial information system operator. In this way, through the exchange of information, the start-up support system server operator can create new business opportunities by providing the processed service to the franchise head office, and the franchise head office can provide customized start-up information only to the users who are interested in the franchise It is beneficial for both companies because it can actively utilize it as a start-up consultation opportunity.

The credit card issuer system 600 receives and stores the sales data including the merchant information and payment approval details from the terminal 300 of the merchant member merchant. Here, the credit card company system 600 receives the sales data from each merchant of the member company franchise, and may include a DB. In addition, since there is sales information other than the credit card system 600, the server 110 may directly receive the real sales information from the affiliate shop terminal 200. [

At this time, the credit card issuer system 600 may be omitted as needed, or may be utilized as verification data of credit card sales in some cases. That is, the sales information of the merchant may be compared with the sales information stored in the credit card company system 600 to detect an error portion.

2 is a configuration diagram of the user terminal of FIG.

2, the user terminal 300 may be a smart phone, a tablet PC, a desktop computer, an information terminal, etc., and includes an input unit 320 for inputting information; A GPS unit 340 for calculating its own position; An altitude sensing unit 380 for sensing the altitude of the user; A storage unit 360 for storing building information including map information of a predetermined area and franchise-specific franchise information of the corresponding local building; A display unit 310 for displaying information; A communication unit 350 for communicating with the server 110 through the network 500; A camera unit 370 for photographing a franchise brand image; When the franchise location information and the floor information are received from the server 110, the control unit controls the GPS unit and the high-sensitivity sensing unit to transmit the franchise brand image to the server, And a control unit (330) for controlling the display unit to display the current location and the received franchise location, which are detected by the storage unit, in addition to the map information and the building information of the storage unit.

4 is a view showing an example of a home page initial screen provided in a user-customized franchise start-up support system according to an embodiment of the present invention. FIG. FIG. 6 is a diagram showing an example of sales information provided in a user-customized franchise start-up support system according to an embodiment of the present invention. FIG. 7 is a diagram showing peak time zone information (weekday average, weekly average) provided in the user-customized franchise start-up support system according to the embodiment of the present invention, and FIG. In a preferred embodiment of the present invention, FIG. 9 is a diagram illustrating a franchise comparison function provided in a user-customized franchise start-up support system according to an embodiment of the present invention. FIG. 10 is a diagram illustrating a franchise start-up support system according to an embodiment of the present invention. FIG. 11 is a view showing an example of a score for calculating a cumulative interest provided in the user-customized franchise start-up support system according to the embodiment of the present invention, FIG. 13 is a view showing an example of a user's interest list and recommendation list provided in the user-customized franchise start-up support system according to the embodiment of the present invention. ≪ RTI ID = 0.0 > And FIG. 14 is a view showing an example of density information per unit of population of a franchise provided in the user-customized franchise start-up support system according to the embodiment of the present invention.

3, the information processing unit 111 of the server 110 receives sales information, entrepreneurship support information, and entrepreneurship history information and stores the sales information DB 123, the support information DB 124, the history information DB 125, respectively (S310).

On the other hand, the interest information providing unit 112 receives the interest information and stores it in the interest information DB 126, updates the interest degree of a specific franchise that occurs each time a user clicks on a specific item of the web page, Stored in the information DB 126, and stored (S320).

The franchise tendency provisioning unit 117 refers to the franchise information DB 122 to determine the franchise tendency information DB 128 (in the order of the highest or the lowest) ).

On the other hand, the franchise density information providing unit 119 stores the density of the franchise by referring to the franchise information DB 122. For example, assuming 10,000 residents or floating population in Yeoksam-dong, the density of 10 franchises is 10 / 10,000, that is, 0.0001, which is 0.01%. Also, if there are 1,000 residents or floating population of Jamsil dong and 2 franchise stores, the density is 2 / 1,000, that is, 0.002, which shows a density of 0.2%. Therefore, the preliminary founder would judge that it would be relatively advantageous to start a franchise in Jamsil downtown, where the density of a particular franchise is much lower if the other conditions are the same. In other words, the lower the density of the franchise, the more likely it is that the probability of success in actual start-up is high. If necessary, information such as the area of the unit other than the residential or floating population can also be referred to.

For example, in the case of a commercial area, it can be useful for establishing a franchise closely related to the characteristics of an adult individual, and the resident population The franchise density output can be closely related to the sales of family restaurants that are closely related to residential family unit activities.

On the other hand, the user accesses the server 110 using the user terminal 300 to obtain information about the franchise (S330).

After connection, the input unit is operated to log in (S340), and the server refers to the member DB 121 to perform authentication. If the user is not a member, the user is guided to join the member (S350). At this time, the server 110 provides a member homepage (S360).

Referring to FIG. 4, various franchises are displayed together with the main selling products on the home page initial screen, and information such as average sales, opening costs, the number of merchant shops, margin rate, store analysis, and the like are provided. So that more detailed information or various information can be obtained. However, such a screen configuration is one example of use, and the contents and the menu configuration may be partially different depending on the case where the user terminal 300 is a smart phone or a desktop type computer.

The user can select various menus from the home page, and the server 110 determines which menu is selected (S370). Here, the menu selection may be performed through one click or a plurality of clicks, and a detailed description of a specific arrangement of the menu, which is known as a general technique, such as a sub menu may exist below the main menu, is omitted.

When the user terminal 300 selects the franchise information, the server 110 refers to the franchise information DB 122 and the sales information DB 123 of the database unit 120 to determine the franchise location, address, Sales information of merchants, sales merchandise information of merchants, major sales time information of merchants, and major customer information (S384).

More specifically, as shown in FIG. 5, the franchise information provider 116 of the server 110 uses at least one of the sales amount of each merchant, the number of sales, the merchant information, and the approval approval details, The average sales amount of each franchisee, and the average sales amount of all the franchisees, based on the sales information of each franchise.

For example, the average number of customers per day at each merchant can be calculated by dividing the number of sales by the number of sales for the number of sales. In addition, the average sales amount per customer can be calculated by dividing the sales amount of each merchant by the number of sales. Alternatively, the average sales amount of the entire merchant can be calculated by dividing the sales amount of each merchant by the total number of merchants.

In addition, the franchise information providing unit 116 of the server 110 may determine the objective of the franchise including at least one of the average number of customers of each merchant, the average sales amount of each merchant, And stores the sales information in the franchise information DB 122 or the sales information DB 123. If necessary, integration into a single DB is also possible.

The franchise information providing unit 116 of the server 110 divides the sales status (for example, the monthly sales status) in a specific period of one franchise shop or the entire franchise shop into the upper / middle (average) The sales amount, the number of customers per month, and the average price per person (sales per person) may be calculated, and the calculation result may be provided to the user in the form of one table.

As shown in FIG. 6, the franchise information providing unit 116 of the server 110 receives sales information data of each merchant received from the credit card company system or the merchant terminal 200, And stores the main product information in the franchise information DB 122 of the server 110. The franchise information providing unit 116 of the server 110 may provide the user with the main product information (main sales product information) of one franchise or one franchise.

More specifically, the franchise information providing unit 116 of the server 110 calculates the number of sales of each merchandise by each merchant using the sales information data (sales merchandise information) of each merchant, Sort them in order. Then, the main selling price and the main selling price range of the entire merchant (or each franchise) can be calculated using the sorted sales by product. At this time, it is possible to further calculate the sales ratio of the plurality of main products in comparison with the total merchandise and the ratio of the plurality of major selling price ranges to the total sales price range.

At this time, the franchise information providing unit 116 of the server 110 stores the plurality of main merchandise items, the main selling price range, and the ratio thereof in the franchise information DB 122.

The franchise information providing unit 116 of the server 110 may provide a plurality of stored main merchandise items, a main selling price range, and a ratio thereof in the form of a donut type or a circle graph, which is viewable to the user as shown in FIG. For example, if the main product is coffee, juice-traditional tea and other products (other), and the proportions are 61% and 28%, respectively, the donut-type graph shown in the left side of FIG. 6 can be displayed. Alternatively, if the main selling price range is 5500 won, 4500 won and the other price range (other), and the proportions are 43% and 38%, respectively, the donut-shaped graph shown in the right side of FIG. 6 can be displayed.

Hereinafter, an example in which the franchise information providing unit 116 of the server 110 generates and provides time zone information will be described with reference to FIG.

The franchise information providing unit 116 of the server 110 checks at least one point in time from the sales information data of the sales information DB 123 and the payment point of each merchant from the credit card company system 600, The peak time zone information of the weekend and the weekday of each franchise is generated using at least one time point of the franchise.

7, the franchise information providing unit 116 of the server 110 confirms the sales occurrence time of each merchant from the sales information data of each merchant received from the merchant terminal 200, ) From the merchant information and payment approval details received from the merchant. The franchise information providing unit 116 of the server 110 divides at least one of the point of time of generating sales by merchant and the point of payment by merchant into weekday and weekday, Calculate at least two peak peak times and their proportions. The franchise information providing unit 116 of the server 110 stores at least two pieces of peak time zone information (peak time zone and ratio thereof) calculated for weekends and weekdays in the franchise information DB 122. [

The franchise information providing unit 116 of the server 110 may display peak time zone information of weekends and weekdays to the user in the form of a donut graph as shown in FIG.

Specifically, when the calculated weekday peak hours are three in the order of 18 to 21 hours, 13 to 15 hours, and 21 to 24 hours in the descending order, and the ratios are 33%, 25%, and 14% The same graph can be displayed. In the case where the calculated weekend peak time periods are three in the order of 18 to 21 hours, 21 to 24 hours, and 13 to 15 hours in the descending order, and the ratios thereof are 65%, 17%, and 9%, the franchise information The controller 116 can display the graph shown at the right side of FIG.

Also, the franchise information providing unit 116 of the server 110 may generate and provide customer information of customers who visited the merchant.

The franchise information providing unit 116 of the server 110 confirms the age and sex ratio (sex ratio) of the customer of each franchisee corresponding to the sales data of each franchisee received from the credit card company system 600, Customer information (that is, the ratio of sex and age group of the major customers), and store it in the franchise information DB 122.

At this time, the franchise information providing unit 116 of the server 110 can generate the main customer information by further using the trend analysis information. Here, the trend analysis information may be a data retrieval amount according to the age range and the sex ratio. In detail, the franchise information providing unit 116 of the server 110 generates the main customer information by additionally using the data retrieval amount for the specific franchise according to the age and sex ratios, and stores it in the franchise information DB 122 .

For example, the franchise information providing unit 116 of the server 110 may define a data retrieval amount for a specific franchise according to age groups and sex ratios as the number of potential customers, and then determine the search ratio, ages, The sex ratio search ratio may be separately calculated.

The franchise information providing unit 116 of the server 110 can provide the ratios of the major customers by age group and the gender ratios of the major customers for each franchise in the form of a donut graph as shown in FIG.

The franchise information providing unit 116 of the server 110 may provide the franchise comparison function according to the selection of the user terminal 300, which will be described below.

When a user selects two or more franchises that he or she feels interested in from among a plurality of member company franchises and requests the comparison, the franchise information providing unit 116 of the server 110 registers the franchise information of the franchise company, which is stored in the franchise information DB 122 And the entrepreneur information on the collected franchise can be displayed in a predetermined format, for example, one table as shown in FIG.

Here, when the franchise comparison function is selected, the franchise information providing unit 116 of the server 110 provides a comparable franchise comparison list (71), receives a user selection for a plurality of franchises among the plurality of franchises, Provide information about the entrepreneur about the franchise.

The franchise information providing unit 116 of the server 110 provides the merchant information of the high-merchant merchant and will be described.

The franchise information providing unit 116 of the server 110 calculates at least one franchise having the highest sales in each region using the calculated average number of customers, average selling price, average sales amount, or stored sales information data. The franchise information provider 116 of the server 110 confirms the location information of at least one high-revenue merchant from the franchise information DB 122, stores the location information of the high-revenue merchant, As shown in FIG.

The franchise information providing unit 116 of the server 110 receives the surrounding merchandise analysis information corresponding to the merchant location information from the external merchant information providing system 700 as necessary and displays the surrounding merchant location analysis information on the map Can be provided to the user. Here, the surrounding merchandise analysis information may be at least one or more of location information of the merchant, surrounding traffic volume information, surrounding population density information, surrounding shopping mall density information, surrounding work population density information, and surrounding flow population density information.

As described above, the present invention can provide reliable average sales data such as the franchise member's weekday and weekday sales concentration time, anticipating the strategies and objective break-even points from the preparation stage to the store operation in advance, We can help you plan.

In addition, according to the present invention, it is possible to provide various business entrepreneur information such as business analysis information on the top sales floor of each franchise, gender and age group of major customers, price range of main product, or sales concentration time zone, It can support the selection of a commercial area.

When the brand image information is input to the input unit of the user terminal 300 and the brand image information taken by the camera unit 370 is uploaded, the image processing unit 117 acquires the franchise brand image information uploaded from the user terminal 300, Compares the image information of the franchise brand image DB 127, and provides the franchise information providing unit 116 with matching franchise information.

Here, the image processing unit 117 recognizes the pattern of the brand image in the image received from the user terminal 300, and compares the recognized image with the image of the franchise brand image DB. As a result of comparison, the brand information of the franchise having the highest image matching degree is provided through the franchise information providing unit 116 (S385)

On the other hand, when the user terminal 300 selects the franchise trend information, the franchise trend providing unit 118 of the server 110 refers to the franchise tendency information DB 128 to determine the number of stores of the franchised stores A high order or a low order (order in which the absolute value of the reduction rate is high) is provided in a list form (S386). This example is shown in Fig. Referring to FIG. 13, the franchise brands are provided in a list form in the order of increasing the number of stores of the franchise stores, or in the order of decreasing the absolute value of the decreasing rate.

If the user terminal 300 selects the start-up support information, the start-up support information providing unit 113 of the server 110 provides support information for supporting the establishment of the franchise shop (S381).

The start-up support information providing unit 113 stores the start-up briefing schedule of all the franchises in the support information DB 124 and stores the schedule of the start-up briefing session of the franchise by industry, date, and region as shown in FIG. 10, It can be saved in a form that can be expressed in calendar form.

The entrepreneurship support information providing unit 113 can provide the schedule of the entrepreneurship briefing sessions of all the member companies in a single calendar form as shown in FIG. Alternatively, the start-up support information providing unit 113 may divide the schedule of the start-up briefing sessions of all the member companies according to the type of business or region and display them on the calendar of each business type or region.

That is, the start-up support information providing unit 113 collects and stores the support information of the SME support center, the SMBA, or other government offices that support the start-up fund periodically from the start-up support center system 700 and the like, do. Therefore, the user can easily start the business with the help of the fund part by receiving the support from the national policy fund as well as his own funds.

On the other hand, when the user terminal 300 selects the franchise recommendation, the server 110 refers to the history information DB 125 of the database unit 120 to search for a user who has similar age, And generates and provides a predetermined number of recommendation lists in order of sales among the established merchants (S382).

For example, if a user majored in business administration at a university and had a 10-year experience working as a sales person in a liquor company, if he was a 40-year-old man with 3 bottles of soju, Provide information such as start-up information and sales growth of the founders who have spent a year, who have male employees aged around 40 years, who are about 40 years old, or years of business continuity and close-ups. Can be generated and provided. Through this, the preliminary founder can greatly increase the probability of the success of the business because it confirms the success of the founder who has similar tastes and experience similar to himself, and compares it with himself and decides to start the business.

In addition, the history information DB can improve the accuracy in selecting similar career by more detailed design and management of user information such as hobbies, specialty, and volunteer activities in addition to the user's age, sex, and social experience.

When the user terminal 300 selects to provide interest information, the server 110 refers to the interest information DB 126 of the database unit 120, assigns weights to items clicked by the web service users, The interest list is generated and provided in the order of the generated interest (S380).

Referring to FIG. 11, scores are differently assigned according to which items are clicked by web service users. Particularly, the interest information providing unit 112 of the server 110 provides a specific franchise introduction screen on the home page initial screen, Start the calculation. That is, the score is calculated after moving to the 'detailed view' screen that introduces a specific franchise from the web service initial screen. For example, the score for each item is 1 for 'TOP5 view', 2 for 'View items' / 'Interior view' / 'Opening cost sales' / 'Profit and loss analysis', 3 for 'Brand introduction' 5 points, 'Map' (including specific franchise only / Competition franchise), 2 points, 'Startup bulletin board' 1 point, 'Community inquiry board' 5 points, 'Startup inquiry' 5 points, 'Individual bulletin' click 1 point, click on 'photo', and the top 30 franchises can be extracted by combining these search activities.

 That is, the users who are using the entrepreneurship support system for the first time indiscriminately search for information provided variously. However, if the entrepreneur is determined to start the business over time, refer to the establishment procedure and click on the inquiry bulletin board or the entrepreneur inquiry item They begin to ask specific questions and take action to make direct contact with a particular franchise. By observing and reflecting such user behavior, web service user behavior is designed to be reflected in the entrepreneur support system. In addition, the score criterion can be adjusted and applied more appropriately according to the user's behavior pattern analysis.

This list of interest is provided according to the user's selection. In some cases, the top 30 can be selected from the initial screen, and 30 pieces are sequentially arranged in order of total points or 30 pieces are randomly rearranged in units of one hour, Consumers can intuitively grasp the franchise they are most interested in and can easily access information.

On the other hand, when the user terminal 300 selects to provide the franchise location, the franchise position providing unit 115 of the server 110 searches the interest list located within a predetermined radius from the location of the user terminal 300, The location and floor information of the franchise included in the recommendation list is provided (S383).

12, the interest list and the recommendation list are simultaneously displayed on the display unit 310 of the user terminal 300. However, this is only an embodiment, and the interest list or the recommendation list may be selectively displayed , And the number of merchants displayed in the list can be variously modified.

When the franchise location information and the floor information are received from the server 110, the control unit 330 of the user terminal 300 determines whether or not the current position of the user terminal 300 detected by the GPS unit 340 and the high-sensitivity detection unit 380, And displays the franchise position on the display unit 310 in addition to the map information and the building information of the storage unit 360. [

At this time, when the user terminal 300 is a portable terminal such as a smart phone, the location and the location of the franchise are displayed in real time or periodically so that the user can easily visit the franchisee. Particularly, the control unit 330 displays the altitude information on the display unit 310 so that the controller 330 can arrive at the target building and go to the target floor, thereby eliminating the inconvenience of asking the surrounding people about the destination.

Referring to FIG. 13, it is possible to confirm the trend of the number of franchises until the present of the franchise, which makes it easier for the preliminary founder to decide whether or not to start a particular franchise of interest. For example, as shown in the figure, if the growth rate of AAAA and other affiliates is more than 20%, it is highly possible that the preliminary founder can easily select the start-up decision, but if the decrease rate of the number of franchisees such as BBBB is high,

According to the embodiment of the present invention, if the preliminary founder sends the franchise brand image of interest to the franchise store, the franchise shop image corresponding to the corresponding image is immediately provided, the founder can easily know the franchise information immediately.

In addition, by providing information on the franchise franchise number trend information such as the tendency for a specific franchise, that is, the number of stores is on the increase trend or the business is not good, the prospective founder can help the preliminary founder to select the item You can give.

On the other hand, if the user terminal 300 selects the franchise density information and selects a franchise to know the density, the franchise density information providing unit 119 determines whether the franchise density information of the selected franchise is the franchise density information (S389).

FIG. 14 shows Seoul area density information for a specific franchise. It can be seen that Yeoksam-dong has a smaller proportion of franchisees than resident or floating population. If necessary, the density information can be displayed in numerical values, and the area of the administrative unit (city, county, town, village, etc.) can also be provided. In this case, it is advantageous for a founder to start a business in Jamsil-dong if the other conditions are the same. This is because the lower the density, the higher the probability of success. On the other hand, such density information may be provided while continuously changing the franchise type and the administrative unit according to the user's needs.

If the user selects logout (S390), the interested user extractor 131 of the server extracts the user information including the time and the number of times spent searching for the specific franchise information of the member users and transmits the user information to the franchise main system 400). At this time, the interested user extracting provisioning unit 131 manages each user's access list while the individual is logged in and searches for information, and cumulatively manages the reconnection to the user search information DB. If there is a request from the franchise headquarters, A list of users who are interested in the top 10 or a list of top users in the top 10.

Requests from the Franchise headquarters may be made on a regular, weekly or monthly basis, on a one-time or one-time basis.

 Through such interactive information exchange, the entrepreneur support system operator can create new business opportunities by providing processed and useful services to the franchise headquarters. The franchise headquarters can provide customized entrepreneur information to only those users who are interested in the franchise, It is beneficial for both companies because they can actively utilize opportunities such as start-up consultation.

Also, based on the actual sales of the franchise, rather than the franchise's own promotional materials, it is possible to judge whether the franchise will be established by objective indicators by providing the rate of return, profit composition, start-up cost, average number of customers, In addition, the franchise-to-franchise comparison is also designed to compare the actual sales data so that the judgment of the start-up can be made even more sophisticated and easier. The data comparison method is also very convenient for collectively grasping the whole through the graph form, especially the exemplified donut graph.

In addition, it is possible to use the evaluation results and photographs of web users who have experienced a specific franchise important to preliminary founders as a judgment index other than monetary indicators such as start-up costs and revenues, It can help to relieve the needs of founders. In addition, the external entrepreneur information providing system 700 that provides the external entrepreneur information providing system 700 that provides the entrepot entitlement, the distribution of the anticipated customers and the distribution line of competitors competing with the specific franchise is combined and supported on the service providing screen, Franchisees can be supported to accurately determine whether they are entrepreneurs.

The embodiments of the present invention described above are not only implemented by the apparatus and method but may be implemented through a program for realizing the function corresponding to the configuration of the embodiment of the present invention or a recording medium on which the program is recorded, The embodiments can be easily implemented by those skilled in the art from the description of the embodiments described above.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It belongs to the right.

Claims (10)

In a user-customized franchise start-up support system connected to a user terminal, a franchise head office system, and a franchise franchisee terminal through a network,
A database section; And
When the user terminal accesses the database unit and selects a desired menu, the franchise information corresponding to the selection of the user terminal, the franchise density information per unit population unit, the sales information of the franchised merchant stores, the support information supporting the franchise merchant establishment, A server for providing history information including sales and success of people who have established an affiliated store, information on the degree of interest of the users on the specific franchise, information on the franchise brand image, and information on the franchise trend,
The database unit,
A member DB for storing information of a user member,
A franchise information DB storing information on the franchise,
A sales information DB storing sales information of the franchisees,
A density information DB for storing density information of the franchise,
A support information DB for storing support information for supporting establishment of the franchise merchant store,
A history information DB for storing history information including the sales and success of the franchisee's franchisees,
An interest information DB storing user interest information about a specific franchise,
A franchise brand image information DB for storing franchise brand image information,
And a franchise trend information DB for storing franchise tendency information,
The server comprises:
An information processing unit for receiving the sales information, the start-up support information, and the start-up history information and storing the information in the sales information DB, the support information DB, and the history information DB,
When the user terminal selects the franchise information, the franchise information DB and the sales information DB are referred to, and basic information including the franchise location, the address, the map, the brand image, and the location of the franchisees, the sales information of the franchisees, Providing franchise information providing information on major time of sales of merchants and major customer information;
When the user terminal selects the franchise density information, the franchise density information providing unit sequentially provides the selected franchise density region from the lowest to the highest region by referring to the density information DB;
An image processing unit for comparing the uploaded brand image information with the image information of the franchise brand image information DB and providing the franchise information to the franchise information provider when the brand image is inputted through the user terminal input unit;
A franchise trend providing unit for referring to the franchise tendency information DB and outputting the order of increasing franchise number of franchise points or the order of lower franchise franchise points in a list form when the user terminal selects the franchise tendency information;
And providing support information including a schedule of a business trip briefing session for supporting establishment of the franchise merchant shop when the user terminal selects the business start support information,
A franchise recommendation section that generates and provides a predetermined number of recommendation lists in the order of sales among the affiliated merchants established by people who are similar in age, sex, and social experience to the user by referring to the history information DB, when the user terminal selects the franchise recommendation ;
And stores the interest information in the interest information DB. When the user terminal selects the interest information, the user terminal refers to the interest information DB, assigns weights to the items clicked by the web service users, An interest information providing unit for generating and providing a list of franchise interest scores as follows;
A franchise location providing unit for providing location information and floor information of a franchise located within a predetermined radius from a location of the user terminal when the user terminal selects to provide the franchise location;
And a user interest extracting and providing unit for extracting user search information including information search time and number of visits regarding a specific franchise and providing the user search information to the franchise head office system.
The method according to claim 1,
The franchise density information providing unit calculates density information by dividing the number of franchisees established for each franchise by a predetermined number of franchises into a floating population or a resident population,
The terminal comprises:
An input unit for inputting information;
A GPS unit for calculating its own position;
An altitude sensing unit for sensing an altitude of the altitude;
A storage unit for storing building information including map information of a predetermined area and franchise information of each building;
A display unit for displaying information;
A communication unit for communicating with the server through the network;
A camera unit for photographing a franchise brand image;
Wherein the control unit controls the franchise brand image outputted from the camera unit to be transmitted to the server according to the selection of the input unit, and when the franchise location and the floor information are received from the server, And a controller for displaying the location and the received franchise location on the display unit in addition to the map information and the building information of the storage unit.
3. The method of claim 2,
The franchise information providing unit of the server,
Wherein at least one of a sales point and a payment point of each franchise is divided into weekends and weekdays and main sales occurrence time zone information including at least two time zones in order of sales on weekends and weekdays is generated and provided Customized franchise startup support system.
3. The method of claim 2,
The franchise information providing unit of the server,
Wherein when the franchise comparison function is further requested by the user terminal, a franchise comparison list of at least two comparable franchises is provided, and the information of the same items is displayed in a position corresponding to each other. system.
3. The method of claim 2,
Wherein the start-up support information providing unit forms a calendar of the start-up briefing session in a calendar format, and provides the start-up briefing service in a calendar format according to the type of business or region according to the request of the user terminal.
History information including franchise information, franchise density information, franchise trend information, franchise brand image information, sales information of franchise merchants, information on franchise merchant start support information, sales and success of people who have established franchise franchise stores, And a database unit for storing interest information of the user,
A franchise head office system, and a franchisee terminal including a storage unit storing map information and building information, the method comprising the steps of:
The server receives sales information, entrepreneurship support information, entrepreneurship history information, interest degree information, and franchise brand image information and supports the sales information DB, support information DB, history information DB, interest information DB, and franchise brand image information DB of the database unit Respectively;
Wherein the server generates franchise density information, which is a ratio of the number of stores of the franchised stores to the resident population or the floating population, and stores the information in the density database of the database unit;
Storing in the franchise tendency information DB the franchise tendency information in which the server calculates franchise franchisees' franchise tendency information in which the order of increase in the number of stores is high or low;
An image processing step of comparing the uploaded brand image information with the image information of the franchise brand image information DB and providing the franchise information matching with the franchise information providing unit when the brand image is input through the input unit of the user terminal;
When the user terminal selects the franchise tendency information, the server refers to the franchise tendency information DB and provides the order of the franchise franchisees with the highest number of stores or the lowest order of the franchise affiliate stores in a list form;
When the user terminal selects the franchise information, the server refers to the franchise information DB and the sales information DB of the database unit to obtain basic information including the location of the franchise, the address, the location of the franchise, the sales information of the merchant, Providing merchandise information, major sales time zone information of merchants and major customer information;
When the user terminal selects the startup support information, providing the support information including the schedule of the startup session for supporting the establishment of the franchise shop;
When the user terminal selects the franchise recommendation, the server refers to the history information DB of the database unit to generate a predetermined number of recommendation lists in order of sales among the merchants established by people having similar age, gender, and social experience ;
When the user terminal selects the interest information providing server, the server refers to the interest information DB of the database unit, generates a weighting list of the items clicked by the web service users, generates an interest list in descending order of the degree of interest ;
And providing the location and layer information of the franchise included in the recommendation list and the interest list located within a predetermined radius from the location of the user terminal when the user terminal selects to provide the franchise location, How to support a franchise startup.
The method according to claim 6,
In the image processing step, the control unit of the user terminal transmits the franchise brand image information output from the camera unit of the terminal to the server according to the selection of the input unit, and the comparison processed franchise information is displayed on the display unit The method comprising the steps of: (a) displaying a plurality of franchises on a network;
The method according to claim 6,
When the user terminal selects the franchise information, the server separates at least one of the starting time and the payment time for each franchise into weekends and weekdays for each franchise, and includes at least two time zones in order of sales on weekends and weekdays And generating and providing the main sales occurrence time zone information to the customer.
The method according to claim 6,
When the user terminal selects the franchise information and further requests the franchise comparison function, the server provides the franchise comparison list for at least two comparable franchises, and exposes the information of the same items to the corresponding locations How to support a customized franchise startup.
The method according to claim 6,
Wherein when the user terminal selects the start-up support information, the server forms a calendar of the start-up briefing session in a calendar format, and divides the start-up briefing session according to a type of business or region according to a request of the user terminal, How to Start a Business.
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