CN101002222A - A shopping system and method - Google Patents
A shopping system and method Download PDFInfo
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- CN101002222A CN101002222A CNA2005800268692A CN200580026869A CN101002222A CN 101002222 A CN101002222 A CN 101002222A CN A2005800268692 A CNA2005800268692 A CN A2005800268692A CN 200580026869 A CN200580026869 A CN 200580026869A CN 101002222 A CN101002222 A CN 101002222A
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Abstract
A shopping system and method is disclosed for providing an inducement to a shopper to purchase products. The inducement may be by way of a shopping list or a coupon providing benefits when products are purchased. A card reader (105, 515) is provided for reading a customer's card to identify the customer, and processors (P1, P2) are provided for containing databases which include customer information so that targeted offers can be made specific to a particular customer by way of a printed shopping list or coupon. A printer (112) is provided for printing the list and a printer (516) is provided for printing the coupons. Information relating to redeemed coupons is also obtained so that organisations making offers by way of the coupons can be built for the promotional offers included on the coupons.
Description
Technical field
The present invention relates to stimulate the shopper to buy the system and method for product.The present invention is concrete, relates to provide shopping list or the reward voucher that has the different product advertising campaign but have more than, directly to do advertisement and to stimulate the shopper to buy for those products.
Background technology
The commodity that retail points such as supermarket are sold generally have 15000 to 50000 kinds.For so many commodity do sales promotion be very difficult also be very expensive.Traditional advertising method comprises that in-store advertising, cashier's provide reward voucher, also have media broadcast etc.But a certain class people is only interested in a kind of product usually, so these advertisings are not necessarily effective.
In-store advertising can become shop " wallpaper " in the course of time and be ignored by the consumer.
Traditional reward voucher advertising causes a large amount of wastes and cost very high, and owing to be to provide in the cash desk, therefore can't stimulate purchase immediately, and has forgotten probably when the consumer does shopping next time.
Reward voucher normally energy cash in the locality preferential.Modal is that commodity reduce the price, and deducts 1 yuan such as the purchase price from certain product, also may be to give another product etc. after having bought a kind of product.
Usually, be the user in person a locality, be that the cashier place of the product payment bought provides a printed reward voucher such as the client in supermarket or other shops.
A problem relevant with providing reward voucher is which consumer decision issues.Sometimes, reward voucher has been sent to some to product on the certificate and halfhearted consumer, and reward voucher just is equivalent to waste like this, does not receive by providing reward voucher desired advertising results.
The another one problem is exactly the processing and the management of reward voucher.Show because the entity reward voucher is the cashier in the shop, therefore just need collect them so that cash the face amount of reward voucher to advertiser.Usually this need deliver to the collection management reward voucher of appointment and reward voucher clearing place that the product of participating in activity is charged to reward voucher.
Usually reward voucher is all printed with paper, and still, in this manual, " reward voucher " speech refers to provide certain preferential any instrument for the consumer.Therefore reward voucher can be made of paper, can be virtual coupon also, resembles the demonstration on the video screen, for example graphoscope, or mobile phone, or other.
The advertising of traditional media broadcasting also exists cost expensive and see the problem of mistiming between the preferential and actual purchase of sales promotion.
It is lower that modern segment medium and mainstream media compare coverage rate, negligible amounts, and regional factor is higher.Today, be necessary to cover large-scale shopper with the multimedia strategy.In addition, along with modern society becomes an environment that excessively exchanges, the challenge of noting has been caused stimulating overload and closed or selectivity keeps.Also other modern challenges of disturbing as the Internet, mobile phone, note etc. of means of traditional media, thereby the traditional media advertising effect is littler.
The modern is pressed for time.It is not enough that multiple goods or product only are provided in the shopping environment.In a typical modern supermarket, a common shopper 300 kinds of products of will passing by per 10 seconds.Present problem no longer provides more selection, but how the retailer helps the loyalty that the shopper determines to buy what product and wins them in this case.
Summary of the invention
Purchase system among the present invention comprises:
(a) be used to receive the input equipment of input with the identification shopper;
(b) be used to store do shopping shopper's database of data of feature about the shopper;
(c) for the shopper produces the processor that shopping is induced, shopping is induced to comprise according to relevant information in shopper's database and is thought that the interested article of shopper, data comprise that shopping was historical, attitude is cut apart and geodemographics in the past;
(d) be used to the shopper to export the output device that shopping is induced.
Like this, the present invention has realized inducing for each shopper produces concrete shopping, comprising thinking his interested product.Therefore, specific products can be induced by shopping with said method and be done advertisement, perhaps by specific marketing tool, comprises discount, or with buy relevant additionally preferential of certain product.
The present invention is more targeted for the consumer, and it is historical according to being not only shopping, judges that in addition attitude of the possibility of the product that its purchase was not bought is in the past cut apart, and geodemographics.Like this, just can select consumer in the future, and, how treat the attribute and the benefit of different plates such as them according to their visual angle, and to some extent at, these are all representing the market opportunity.
And shopping is induced and can be produced when the shopper begins to do shopping, and therefore, comparing the broadcast of media advertisement on a large scale is to begin the preceding quite a while in shopping activity, and this kind way is stronger for the shopper's correlativity that to be ready beginning to do shopping.
In an embodiment, shopper's database is included in the processor.But database may separate with processor in other examples, or comprises a complete separate processor.
In preferred embodiment of the present invention, processor comprises the first processor that is positioned at central station and is positioned at second processor of retail terminal.Like this, the retail terminal of operation purchase system just has the processor of oneself, and system also comprises a communication link that connects first and second processors.
Preferably, shopper's database comprises customer database in the first processor and the shop database in second processor.
Preferably, first processor comprises retail EPOS server.
Preferably, first processor comprises the retail central server.
In one embodiment, first processor be used to produce and manage for be suitable for preferential of all shoppers and for particular shopper be suitable for preferential, also can be used to produce for specific preferential suitable shopper.
Preferably, input equipment comprises card reader, is used for reading the cacaine that the shopper has and discerns the shopper.
Preferably, card reader links to each other with shop database, provides the data relevant with the shopper to shop database.
In one embodiment, output device is the printer that links to each other with second processor, and the shopping that is used to provide print form is induced.
Preferably, shop database links to each other with retail EPOS server, with the article that the data identification shopper are provided to it and induce for the shopping of its making.
Preferably, second input equipment is connected to retail EPOS server, thereby when being used to receive article that input identification shopper induces when the preferential shopping of buying and passing through cashier, these article are induced by shopping and offered the shopper.
Preferably, the retail central server is used to receive the do shopping information of feature of shopper, and it links customer database, each shopper's of storage shopping feature in shopper database.
It can be the purchase list of articles of printing that shopping is induced, and also can be reward voucher.
The present invention relates to a kind of purchase method, comprising:
(a) receive input with the identification shopper;
(b) provide storage about do shopping shopper's database of data of feature of shopper;
(c) induce for the shopper produces shopping, shopping is induced to comprise according to relevant information in shopper's database and is thought that the interested article of shopper, data comprise that shopping was historical, attitude is cut apart and demographic feature in the past; And
(d) exporting shopping to the shopper induces.
In one embodiment, the present invention also comprised produce for be suitable for preferential of all shoppers and for particular shopper be suitable for preferential, and produce for specific preferential suitable shopper.
Preferably, this method also comprises data that the identification client is provided and provides shopping to induce to cashier, like this when the shopper by cashier, the article relevant with shopping list that the shopper buys can provide according to shopping list.
The shopping list that comprises printing is induced in shopping in one embodiment.
Shopping is induced and is comprised reward voucher in another embodiment.
The present invention can relate to a kind of system that provides reward voucher to the consumer, comprising:
Be used to receive the input equipment of input with the identification consumer;
Be used to store the shopper's database about the consumers shopping feature, data comprise that shopping was historical in the past, attitude is cut apart and demographic feature;
Determine which consumer will receive the processor of reward voucher;
Be used to the consumer to export the output device of reward voucher.
Like this,, can obtain reward voucher according to consumer characteristics and preferential which consumer of characteristics determined by system according to the invention, preferential so just relevant with the people that obtain reward voucher.The result is exactly preferential more targeted, and it is bigger that the people who obtains reward voucher accepts preferential possibility of benefiting from it, and to providing a preferential side that advertisement consciousness is provided.
Preferably, native system also comprises one second processor so that the electricity consumption submode provides preferential details offering on consumer's the reward voucher, like this when the consumer when cashier is handed over money, the product on the reward voucher of its purchase will provide according to reward voucher.
Like this, the consumer just can obtain price rebate on relative article, the product that obtains other interests and provide at the cashier place, or other.
In one embodiment of the invention, input equipment comprises card reader, is used for reading card and the identification consumer that the consumer has.Have data on the card by personal code or other data identification consumer.
Card can be smart card or the common card with magnetic stripe.
In one embodiment of the invention, database is positioned at central station, and processor is the first processor of central station.First processor receives information and the deal with data generation targeted reward voucher inventory that database transmits.
Preferably, second processor is positioned at the retail terminal that receives the reward voucher inventory, and it is linked and makes it provide reward voucher to the consumer on the output device.
In one embodiment, output device may comprise printer, is used for determining consumer's identity and print out coupons according to the consumer to the input equipment input information.
In another embodiment, output device comprises the EPOS at cashier place in the shop, the reward voucher of cashing when being used to consumer shop next time is provided.
In one embodiment of the invention, a retail terminal has a plurality of above-mentioned input equipments and a plurality of above-mentioned output device.Like this, the consumer can obtain being included as a reward voucher of all products of its customization in the different location in shop, more interactive perhaps reward voucher that only is included near the product the input-output device so that provide for the distribution of those products and reward voucher.
In some other embodiment, output device can comprise other equipment, provides reward voucher such as the mode with this information of dispatch or the mobile phone of making a telephone call to the consumer.
Preferably, database is also stored the information in the shop often gone of identification consumer, and first processor is passed to the reward voucher inventory second processor at the place that often goes shopping.
Most preferably, have described database in the first processor, determine which product will be included in the reward voucher, those consumers will receive reward voucher processor and produce the application server of the reward voucher inventory that is sent to second processor.
Preferably, described second server is arranged in each shop that allows native system, and it comprises the reward voucher inventory that reception spreads out of from first server and controls output device provides database from reward voucher to the consumer.
The present invention also relates to a kind ofly provides the method for reward voucher to the consumer, and this method comprises:
The identification consumer;
At the consumer who is discerned,, produce a reward voucher according to the data in the database (data comprise that shopping was historical, attitude is cut apart and demographic feature) in the past; And
For the consumer exports reward voucher.
In one embodiment of the invention, use card reader to read card and identification consumer that the consumer has.May comprise data on the card by personal code or other data identification consumer.
In one embodiment of the invention, consumer characteristic's database is kept in the central station, this method also comprises the data in the process database, and the information processing data of the shopping feature of storing according to database produces the reward voucher inventory, wherein comprises the product that it is wanted.
Preferably, this method also is included in retail terminal and receives the reward voucher inventory, handles this inventory and identification consumer's information, provides the consumer to receive the indication of reward voucher.
In another embodiment, provide indication to allow the consumer receive sample at the EPOS in shop cashier place.
In other embodiments, this indication may comprise additive method, such as send the documents this information or make a phone call to mobile phone, to provide coupon to the consumer.
Preferably, this method also comprises the often shop of shopping of identification consumer, and the sample inventory is passed in the past.
Most preferably, the processing at central station place is undertaken by first processor, and it comprises described database, decision which product of reward voucher advertisement and receive free sample the consumer server and produce and pass to the application server of the second processor reward voucher inventory.
Preferably, the processing that is positioned at the retail terminal place is undertaken by second server, and it comprises reward voucher inventory that reception spreads out of from first server and control output device provide database from reward voucher to the consumer.
Second aspect of the present invention relates to reward voucher distribution management so that reduce the workload of relevant coupon collection, and to reward voucher on offer the relevant payment collector of consumer's the means of promotion and charge.
Of the present invention this relates to one on the one hand provides the system of reward voucher to the consumer, and it comprises:
Processor is used for:
Produce reward voucher, and this reward voucher is offered the consumer;
On reward voucher, provide preferential details in the electronics mode, cashing the station when accepting preferential on the reward voucher as the consumer like this to cashing the station, the consumer obtain these preferential and
The businessman of sales promotion on reward voucher, provides received preferential details in the electronics mode, so that can be collected the charges according to the quantity of being used by the consumer on reward voucher.
Like this, according to this aspect of the present invention, unnecessary collection reward voucher is delivered to clearance place clearing or to the collections of charges such as advertiser of doing sales promotion on coupon.Like this, be to have saved the expense of transporting reward voucher at least, the infrastructure construction of reward voucher clearing place at least also is to have reduced if not release.
In one embodiment, processor comprises the shop server that produces reward voucher and give the consumer, receive the EPOS cash receiving terminal (this terminal constitute cash the station and by this consumer preferential on the product treatment reward voucher that cash receiving terminal is bought) of preferential details of the reward voucher of particular consumer from server, be used for the electricity consumption submode with another and receive the processor of the preferential details offer the consumer, be used for to businessman's charge of participating in preferential activity.
In one embodiment of the invention, system also comprises input equipment and is used for the identification consumer.
In one embodiment, system also comprises output device and is used for providing reward voucher to the consumer.
Preferably, processor comprises first processor, and this first processor has storage consumer characteristic's database, so just can produce according to the information of certain consumer in the database to have the preferential reward voucher that is directed to him.
Like this, the consumer just can enjoy the price rebate of relative article, obtains and additional benefit or product at cashier or similar place.
In one embodiment of the invention, input equipment is a card reader, is used for reading card and the identification consumer that the consumer has.Have data on the card by personal code or other data identification consumer.
Card can be smart card or the common card with magnetic stripe.
In one embodiment of the invention, first processor is located in the central station.First processor receives information and the deal with data generation targeted reward voucher inventory that database transmits.
Preferably, processor also comprises second processor, and it is positioned at retail terminal and is used to receive the reward voucher inventory, and it is linked and makes it provide reward voucher to the consumer on the output device.
In one embodiment, output device can comprise printer, is used for consumer's identity print out coupons of learning according to from input equipment.
In another embodiment, output device can comprise the EPOS cashier in the shop, the reward voucher of cashing when being used to consumer shop next time is provided.
In some other embodiment, output device can comprise other equipment, and the equipment of reward voucher is provided to the consumer such as the mode with this information of dispatch or the mobile phone of making a telephone call to.
Preferably, database is also stored the information in the shop often gone of identification consumer, and preferably, first processor is passed to the reward voucher inventory second processor at the place that often goes shopping.
Second aspect of the present invention also relates to one provides the method for reward voucher to the consumer, and it comprises:
For the consumer produces reward voucher, and provide to it;
Provide preferential details to cashing the station in the electronics mode on reward voucher, cashing the station when accepting preferential on the reward voucher as the consumer like this, the consumer obtains that these are preferential.
The businessman of sales promotion on reward voucher, provides received preferential details in the electronics mode, so that can be collected the charges according to the quantity of being used by the consumer on reward voucher.
Preferably, reward voucher offers the consumer by server, server also provides the reward voucher details in the electronics mode to the EPOS cash receiving terminal, cash receiving terminal comprises cashes the station, it presses the sale of the consumer of treatment of details on the reward voucher, and provide accepted preferential details to another processor in the electronics mode, it can be charged to the participant according to the quantity that the consumer uses up.
Preferably, generate and provide reward voucher according to the data in storage consumer characteristic's the database, preferential on such reward voucher be according in the database about his selection targetedly of data.
Preferably, this method also comprises the identification consumer, so that produce relevant with particular consumer reward voucher.
Preferably, this method comprises from database reception data and handles these data, produces reward voucher inventory targetedly, sends it to retail shop, prints according to the consumer information of being discerned there.
Preferably, this method also comprises the shop that often goes shopping of identification consumer, so that inventory targetedly is sent to the shop relevant with particular consumer.
The present invention also provides a purchase system, comprising:
A plurality of shopping terminals;
Be used to receive the input equipment of the input of discerning the shopper;
The shop database at each shopping terminals place;
Export the output device that shopping is induced to the shopper;
Be separated by with shopping terminals and far link the center processing part of each shop database with communication link, central database comprises the customer data of relevant shopping feature;
The processor that center processing is partly located is used for the information of process database, generates shopping and induces, and send it to each database in each shop by communication link; And
Wherein, shopper's identity is identified by input equipment, induces by output device about his shopping to produce, and buys top article to induce the shopper.
Preferably, the shop processor is positioned at each shopping terminals, is used for store keep's database, and the data to the center provides the shopper to do shopping product are kept in the customer database.
Preferably, the processor of core comprises the server that has retailer's inventory system and database thereof.
Preferably, shop retail salesroom is the entity shop, and described input media and described output unit are positioned at each shop.
The present invention also provides a kind of purchase method, and it comprises:
Receive data from input equipment, be used to discern the shopper;
The shop database at each place that is positioned at a plurality of shopping terminals is provided;
Exporting shopping to the shopper induces;
Provide one to be separated by with shopping terminals and far to link the center processing part of each shop database with communication link, central database comprises the customer data of relevant shopping feature;
Information in center processing section processes database generates shopping and induces, and sends it to each shop database by communication link; And
Wherein, shopper's identity is identified by input equipment, induces by output device about his shopping to produce, and buys top article to induce the shopper.
Preferably, this method also comprises provides the shop that is positioned at each shopping terminals processor, is used for store keep's database, and the data to the center provides the shopper to do shopping product are kept in the customer database.
Preferably, the processor of core comprises the server that has retailer's inventory system and database thereof.
Preferably, shopping terminals is the entity shop, and above-mentioned input-output device is arranged in each shop.
Description of drawings
Below with reference to accompanying drawing specific embodiments of the invention are described by way of example, wherein:
Fig. 1 is the block diagram that system architecture according to an embodiment of the invention is shown;
Fig. 2 is the block diagram that illustrates to the input shopper of the system data of Fig. 1;
Fig. 3 illustrates the block diagram that produces advertising campaign according to one embodiment of the present of invention;
Fig. 4 is the block diagram that the user interface of Fig. 1 system is shown; And
Fig. 5 is the block diagram of second embodiment of the invention.
Embodiment
Fig. 1 shows purchase system, will be apparent with reference to the purchase method according to preferred embodiment.
System among Fig. 1 comprises the processor P 1 that is positioned at central station, and it is connected with the shop processor P 2 that is positioned at retailer's end place (only having shown) by communication link 111.
Processor P 1 usefulness sales promotion application software and intended application software programming, the sales promotion application software schematically marks with 101 in Fig. 1, and intended application software schematically marks with 103.Processor P 1 also may be made up of customer database 102 and retailer's central server 108.
Like this, sales promotion software 101 is created on the multiple sales promotion that the particular retail terminal provides for the shopper who uses this system.In order to generate these sales promotion, the centre management mechanism by operational system is input to one group of sales promotion in the software 101, produces the promotional file that requires by its.The promotional file of XML form uploads to shop database 104 by suitable communication link from software 101, and communication link can be special line, internet, wide area network 120 or the like.Preferably transmit by wide area network with file transfer protocol (FTP).The sales promotion that software 101 produces is preferential may be all the same to each shop of using this system, also may be according to the difference of the aspects such as crowd's type of characteristics, the position in shop, the shopping that goes there and different.
Like this, database has just comprised in the past the did shopping data of behavior of relevant consumer, comprises also that attitude is cut apart, geodemographics and other are used for the category to the customer departmentation.Comprise that the benefit that attitude is separated is the data that the general attitude of consumer can be provided.This make to select following client and according to their viewpoint (how to treat the attitude and the benefit of trade mark advertisement such as them, and what kind of market opportunity these representing) to it to some extent at becoming possibility.Like this, product that those originally can be not purchased or brand-new product just can according to the analysis of consumer's viewpoint and according to they attitude they may buy and so on that to analyze with some consumer be target.Similarly,, the consumer can also be according to different attitudes, interest, viewpoint and life style separately, and this is more better than relying on the historical specific aim of making of shopping in the past simply.Geodemographics is distinguished the consumer according to family size, education degree, people work and life etc. somewhere, and is also better than relying on the historical specific aim of making of shopping in the past simply.Like this, data such as shopping behavior, attitude, life style, psychology figure, geodemographics or its are comprehensive a better dirigibility to present embodiment owing to utilizing, and it is stronger with the development specific aim of selective category, because the choice criteria that adopts is degree more, specific aim is strict more and more accurate.In addition, the scope of target selection is known, and conformance with standard determines in advance that also feasible expense, chance and competition mechanism to sales promotion has more clearly to be held.Therefore, target is at increasing and decreasing according to the expansion or the reduction of target zone.In a preferred embodiment of the invention, put forth effort on data mining, business analysis intelligence tool and emphasis strategy development and want expensive a lot, and, meet the shopping list or the Shopping coupons of target consumer colony for producing the target group and sending to the data that the place, shop of identification shopper identity obtains.Moreover, comprehensive shopping list and coupon system just can provide the combination of situation.Such as, if provide reward voucher, can be the granting of having ready conditions so in the pavilion on shopping passage or shelf limit, condition is to enable a shopping list.Such as requiring the shopper to enable shopping list and reward voucher simultaneously, make the promotion effect maximization of businessman to obtain bigger discount or preferential.Such as, if buy a product, just provide specific preferential shopping list and further preferential reward voucher is provided, such as this product yuan that reduces the price to it.This goal systems also supports to return cash, and the time standby of certain article of shopper's purchase next time just returns gold note and gets cash, and this moment, shopping was induced to returning gold note.Return gold note and determine that in advance a part that can be used as shopping list or reward voucher provides, the shopper cashes at shop inlet or place, pavilion with the mode of returning gold note and shopping list after can running up to some like this.
Data about certain shopper offer customer database 102 from the retail central server 108 that the user adds fashionable reception data.Central server 108 management retailer databases 121 wherein have at first from importing 110 and the customer data that provides of call center 109 places.Central server 108 is also being managed retailer's inventory system 111 that product data are provided to customer database 102.
The retailer provides protection and safety can for their database 104.Customer database 102 is from retailer's inventory system 111 and shop database 104 reception information, and information reassemble into one can be used for for operational system analyze and at data structure.Be the protection privacy, do not contain client's name and address from retailer's data.Retailer's inventory system 111 has comprised the EAN bar code in the description of product, shop and the long-term sales record since several years.Customer database 102 is by the product data coupling and the merging of client's identity and nearest shopping situation and retailer's inventory system 111.The distributed data regular update is written into.
It is preferential and preferential at the targeted of particular shopper that software 101 produces the sales promotion that is suitable for for all shoppers usually.
Go to the entity shop of shopping in person if retail shop is the shopper, then will provide an input equipment 105 in the shop.
In one embodiment, input equipment is a card reader 105, and it forms the part of wide area network, use the shopper of this system to be provided a card 403, wherein comprise the data of discerning the shopper, like this, when card reader 105 Card Readers, data just are provided for processor P 2.In other embodiment,, encode but import coding or the personal identification of discerning shopper's identity with keypad, biometric sensor or other input equipments without card reader.
If retail shop is the virtual shop by the internet online shopping, then processor P 2 is by the Internet connection PC, and input can be the keyboard of PC, is used for inputing subscriber-coded and password with the identification shopper.
Recognized and from customer database 102, extracted characteristic after certain shopper's the identity that it is preferential to produce specific sales promotion by software 101 and 103 according to this about him by swiping the card, import personal identification coding or alternate manner.
Like this, just produced the shopping list that is applicable to this shopper, inventory comprise by software 101 and 103 according to the numerous sales promotion that produce about the information of shopper's feature in the database 102 all or part of in preferential.Shopping list can be in processor P 1 or processor P 2 or The combined generation.But in a preferred embodiment, inventory only produces and delivers to printer 112 printings 2 li of processor P and gives the shopper.Printer 112 may be located in input equipment 105 next doors, convenience of location, can the take inventory be up to and begin shopping of shopper.
As previously mentioned, retail central server 108 is communicated by letter with call center's input 109 with the shopping characteristic input 110 that is positioned at retail shop, so that certain shopper's shopping feature is imported in the server 108.Server 108 links to each other with customer database 102 again, shopper's shopping feature is offered the customer database 102 that is positioned at central station.
Usually the shopper can add this purchase system by filling in the member subscription table.Application form makes the shopper that its shopping feature is provided, such as the feature of personal data, interested product.Issue his card that contains its identity information then.In other embodiments, discern a shopper and need not block, but be used to discern shopper's form with PIN, number of the account or other.Data in the application form can provide by the shopping feature input 110 that is positioned at retail shop.Data in the input 110 can be compiled to text and be stored in the disk for being written in the retail central server 108.Data offer customer database 102 through the check back by server 108.Input 109 makes in needs, allows the shopper can play the customer service hotline requirement and changes its personal information.
Like this, customer database 102 has just been set up, and the identification client's who provides on the card that offers client information and shopping feature thereof are provided for it.In another embodiment, the card of client's use may be a foregoing smart card.Different with the magnetic stripe card of only storing shopper's identity information, smart card has an intelligent chip, has the shopping feature such as the product of doing shopping, life style, geodemographics and other shopping behavioral data in the chip.Like this, smart card just can be used for upgrading consumer data on card, such as, on card, upgrade transaction level and meet the preferential criterion of acceptability of sales promotion with tracking, such as the threshold level of once shopping (value), " using up 100 yuan this week can receive awards " in unit.Similarly, upgrade intraday shopping product rate and also can write in the card, make the shopper who repeatedly goes shopping in a day can receive that a new shopping list and targeted are preferential like this.In addition, smart card can also capture other data there from a plurality of retailers.
As shown in Figure 1, retail EPOS server 106 is also communicated by letter with central server 108, makes shopper's shopping situation offer retail server by communication link 116, adds this client's shopping feature.Such as, if a client always buys some product, this information can join client and do shopping in the feature.
Fig. 2 is the block diagram how video data offers customer database 102.As previously mentioned, being expressed as in Fig. 2 that 201 application form provides can be by importing 110 relevant these shoppers' that are transfused to information.Data in the server 106 also can be provided to discern the product of being bought by this shopper.Retailer's inventory system 202 and shop server 108 also provide information, and these information all are stored in the database 102.
Fig. 3 interpretation software 101 and 103 operation.As previously mentioned, software 103 results from the relevant shopper's inventory of certain target sales promotion and provides it to software 101.It is preferential that software 101 produces specific sales promotion all sales promotion preferential and that be suitable for for all shoppers.This information is transmitted to the relevant database 104 in shop that moves this system with each.
When a shopper appeared at the shop and begins to do shopping, his identity was identified, and this can or key in keypad or biometric data input pickup or alternate manner with its PIN and realize with card reader 105 his cards of brush.Processor P 2 is from storage target shopper's inventory and all preferential 104 kinds of information extractions of shop database of sales promotion then.Client's feature of doing shopping is identified in customer database 102,2 li of processor P from all sales promotion are preferential selector should the project of shopper's feature.In addition, if this shopper is that then all items all is identified in target shopper's inventory that software 103 produces, and for this shopper produce one comprise all sales promotion preferential with the targeted inventory on preferential shopping list.Shopping list prints at printer 112 places that link to each other with card reader 105, so that the shopper obtains shopping list when beginning to do shopping.Yet in other embodiments, shopping list can provide by alternate manner, such as if in virtual shop shopping, and can be by the mode of webpage be provided.Also can utilize other medium to make the shopper when beginning to do shopping, obtain the inventory of certain form.The shopper watches inventory then, in this shop shopping process, can select to buy some product, all over products above the inventory or does not all buy.
Appear at cashier after the shopper does shopping and finishes and be its kinds of goods of choosing payment.As previously mentioned, when producing shopping list for the shopper, inventory also is sent to server 106, like this when when gathering its shopping is preferential will be identified.When the shopper paid the bill for its purchase, he was input to the identity information of oneself in second input equipment in cash desk 107 once more.Equally, this can be with swiping the card, key in PIN, methods such as biometric data being provided to sensor.Like this, purchase and inventory are made comparisons when checking out, if wherein certain sales promotion that meets on the inventory is preferential, the shopper just obtains preferential accordingly according to promise.
Fig. 4 is the block diagram that shows shopper and system interaction.As previously mentioned, the shopper provides his card to card reader 105, represents with 401 in Fig. 4, so that generate among Fig. 4 with 402 shopping lists of representing.Article on the shopping list 402 are provided for shop server 108 and shop EPOS server 106.At cashier 107 places, the shopper swipes the card once more and identifies identity and guarantee to be preferential being implemented of sales promotion of its customization on inventory.Cashier 107 can generate a receipt about this shopper's purchase.
As mentioned above, generate personalized shopping list for the shopper before the preferred embodiments of the present invention begin to do shopping after the shopper enters the shop.The shopper swipes the card, to be produced as the preferential shopping list of special individual of its personal customization.Preferentially link to each other with the cash desk, these are preferential so that the shopper obtains really.
The product that this shopper buys from the shop can be used to set up the geodemographics data of shopping history and life style, so that life style that provides when adding this project with initial shopper and preference data are together, be used to analyze to determine following shopping and sales promotion preferential.Like this, individualized shopping list just is considered to understand by these preferential attractions and uses their shopper to provide direct sales promotion preferential to those.And preferential is to provide when the shopping beginning.System can often change promotion strategy and be the different standard of different promotion strategies formulations.
Processor P 1 also can use target business information application software 103 to produce control report 403 according to the data that are stored in the database 102.
Fig. 5 has shown second embodiment relevant with reward voucher is provided.First processor P1 is positioned at central station, and second processor P 2 is arranged in retail terminal R (figure has only shown a retail terminal R and a processor P 2).Processor P 1 is by being used to transmit the hardwired of data, and network connects, and the internet connects or other links processor P 2.
Processor P 1 comprises a database 503, and it comprises the database of a consumer and shopping feature thereof.Feature comprises the demographic information, and the product preference and for example consumer that conclude according to consumers shopping history have or not child, and being used to of pet or other judges whether it can be to the interested personal information of certain series products.These information can obtain by the consumers shopping custom, also can fill in application form when it adds system some information acquisitions are provided.
As shown in Figure 5, database 503 is linked on the retailer server 500.Retail server 500 may link to each other with a plurality of retail terminal R by same operation (only having shown one among the convenient figure in order to illustrate).Like this, a succession of retail terminal R may comprise, such as ten different retail shops.Individual server 500 is with relevant with all a string shops, and these shops are such as a management office that may be positioned at the chain stores.Another polyphone locksmith has their server 500.Retail server 500 comprises retailer's inventory system 502 of preserving all product informations that retail terminal has and layout about information, the feature of the product of purchasing and the customer database 501 of shop recognition data the consumer of this shop shopping.Database 501 is collected the information about product that particular consumer is purchased that transmits from shop EPOS cash collecting system 520.Database 501 also comprises the data of relevant attitude and demographic characteristic type among Fig. 1 and Fig. 4.System 520 comprises an EPOS cashier 513 and shop database server 513.Like this, the product details that particular consumer is bought just can offer database 512 from EPOS cashier 513, offers retailer server 500 from database 512 with the communication link 540 of special line, wide area network or other form again.Like this, at each retail terminal R place, can obtain one about certain consumer's the identity and the databank of product of purchasing thereof.The product that the consumer buys scans its bar-code identification when collecting money, and can set up the interested databank of product of particular consumer like this.The data of collecting in each shop of chain store offer the server relevant with this chain store 500.Can provide information to server 500 from the shop by communication link, perhaps the information that will collect at each place, shop is written into server 500.Data in the server 500 are sent to the database 503 that is arranged in central station and are used to edit the data about consumer and feature thereof that transmit from all shops of moving this system.
Data in the retail server 500 offer database 503 by one as certain above-mentioned communication link.
Like this, just comprised in the database 503 and discerned concrete consumer, the interested product of these consumers, attitude, demographic feature and other personal information about the consumer.
Processor P 1 also comprises server 504, comprising the information that the relevant reward voucher that provides is provided and the data in the database 503 to identify the software of understanding the interested consumer of certain product.Server 504 produces the targeted coupon inventory, and makes the parameter of advertisement with reward voucher to inventory and directory sorting according to advertiser.Be that the product supplier wants to attract, this product of purchase interested, and can be subjected to another preferential inducing and those people of buying.Like this, reward voucher can be as directly doing advertisement for some product by price rebate and present.Perhaps, may make article of not buying in the past of purchase of customer, such as " buy this product and will freely obtain two film tickets " because relevant preferential.The inventory of server 504 is provided for application server 505, and application server produces sample file qualified consumer is reclassified, and the shop of often going for the target consumer then generates the targeted coupon inventory.These inventories are delivered to the different R of retail shop by communication link 514.Like this, transmit inventory for each shop of often going, this inventory is received in the shop database 506 of the relevant R of retail shop then.
Like this, purchase data is gathered from consumer's shopping in the past by system, and the consumer of identification shopping is mated the shop that shopper and its shopping are often gone.Again by further mating with the gray market target parameter supplier of the product of reward voucher mode advertisement (promptly with), produce coupon files on server 505, it generally includes consumer's the information of given number in the shop of often going of each participation.The correlativity of receiving reward voucher depends on gray parameter, such as, demographic characteristic, buying behavior, or the like.The coupon files that server 505 produces is recognition objective consumer one by one further, produces the targeted coupon inventory, and sends it server 506 of each relevant R that often goes shopping in the electronics mode.
The inventory that the database 506 of each R of retail shop is received is written in computer 507 and 508, and they are linked on the input equipment, the card reader of blocking 511a such as the consumer who is used to receive the identification consumer.Computer 507 and 508 also has printer 516, and it is respectively particular consumer print out coupons 509 and/or reward voucher 510.Like this, when the consumer appears at the shop, it will block 511a and insert card reader 515, if the reward voucher that is applicable to this particular consumer is arranged, then by one 516 print out coupons 509,510 in the printer.The reward voucher that provides him to cash for the consumer so just.
If retail terminal is the virtual retail end by internet access, the data input of identification user identity can be used the method for keying in PIN with keyboard, and reward voucher 509,510 can provide with the mode of webpage.Obviously product is not carrying out among other of virtual shopping, so he must arrive certain particular retail terminal or free sample is got in other place.
If computer 507 does not provide, the inventory that computer 508 produces also may comprise complete targeted inventory.
Processor P 2 also handle by the consumer cash preferential so that preferential to the charge advertisers of wanting on reward voucher, to do sales promotion according to these.P2 provides preferential market merchant or gray charge total value method calculating charge demand of adding up and the unit that will charged by handle on reward voucher.Like this, according to cashing of providing in the shop to charge advertisers.Because these can carry out electronic match with sales data, so cash very rapidly simple.
So just exempted collecting these reward vouchers and being sent to the clearance place practically and checked, and determined which reward voucher cashed by the consumer, thereby to those market merchant who participates in sales promotion or the needs of charge advertisers.
In a preferred embodiment of the invention, EPOS cash receiving terminal 513 determines that automatically discounts or other are preferential, all offered terminal 513 because offer consumer's reward voucher details, and the consumer has identified identity by a card 511b is inserted a card reader 517.Like this, as long as cash receiving terminal is handled any product relevant with coupon offers, the consumer is preferential accordingly with regard to obtaining, such as price rebate etc.The EPOS terminal is determined all discounts relevant with certain product, and it is forwarded to retail server 512, retail server 512 and then data are passed to another processor P 3.Another processor P 3 may be retailer's warehouse server 500, also can be a complete independent processor or server.Like this, all these chain shops are all passed to for example server 500 to the discount data that each EPOS cash receiving terminal 513 is determined, server 500 is edited the discount that is fit to for each product and each participate in the advertiser of doing sales promotion on the reward voucher then.According to discount that is provided by electronic invoice or alternate manner or preferential charge advertisers to the participation activity, and the advertiser that participates in remits money to chain home office simply, remitted money to it according to the concrete number of the discount of each retail shop by the home office again.
Like this, the whole reward voucher operational system of the system management of the preferred embodiment of the present invention comprises by preferential on computer 507,508 and 513 distribution reward vouchers, the reward vouchers and cashes and calculate and to the market of participation activity merchant or charge advertisers.This way has been exempted the needs of expensive application entity reward voucher, has not only reduced the expense of independent print out coupons, has reduced the gathering processing time and has improved efficient owing to need not the processing entities reward voucher, and exempted the removing structure of the reward voucher of returning.The team of cash desk arranges shortly like this, and operation and safety practice are also dropped to minimum.All transaction all are electronics, and the reward voucher of printing than physical inventories is more accurate.
When cashier 513 is paid the bill for product, can also produce other reward voucher 514.Perhaps also can above-mentioned computer 507 and 508 reward vouchers that produce, and only with this reward voucher.In this case, cash reward voucher 514 in the time of can doing shopping in consumer shop next time again, reward voucher also provides inducing that the encourage consumer does shopping again like this, because shopping provides new reward voucher to him when to be ready leaving after finishing.
In the claim below and in the instructions in front, except context requires, otherwise flower, because phonetic representation and necessary hint, " comprise " that once being used for sign comprises, that is, the described feature of naming exists, but does not get rid of the existence of other the other features among each embodiment of the present invention.
Claims (64)
1. purchase system comprises:
(a) be used to receive the input equipment of input with the identification shopper;
(b) be used to store do shopping shopper's database of feature about the shopper;
(c) produce the processor that shopping is induced for described shopper, described shopping is induced to comprise based on the data relevant with described shopper of storing in described shopper's database and is thought that the interested article of described shopper, described data comprise that shopping was historical, attitude is cut apart and geodemographics in the past; And
(d) be used to described shopper to export the output device that described shopping is induced.
2. the system as claimed in claim 1, wherein said shopper's database is included in the described processor.
3. the system as claimed in claim 1, wherein said processor comprise the first processor that is positioned at central station and are positioned at second processor of retail terminal.
4. system as claimed in claim 3, wherein said shopper's database comprises the customer database that is arranged in described first processor and is arranged in the shop database of described second processor.
5. system as claimed in claim 4, wherein said first processor also comprises retailer EPOS server.
6. system as claimed in claim 5, wherein said first processor also comprises retailer's central server.
7. system as claimed in claim 3, it is preferential and preferential at the targeted of particular shopper that wherein said first processor is used to produce and manage the sales promotion that is used for all shoppers, and be used to described targeted sales promotion to select particular shopper.
8. system as claimed in claim 4, wherein said input equipment comprises the card reader that reads the card that the shopper has and discern described shopper at this point.
9. system as claimed in claim 8, wherein said card reader is connected to described shop database, so that the data about described shopper to be provided to described shop database.
10. the system as claimed in claim 1, wherein said output device is to be connected to the printer that described second processor is induced with the described shopping that print form is provided.
11. system as claimed in claim 5, wherein said shop database are connected on the described retail EPOS server, being used for provides the described shopper of identification and the data of the article of inducing for the described shopping of its generation to described retail EPOS server.
12. system as claimed in claim 11, wherein second input equipment is connected on the described retail EPOS server, be used to receive the described shopper's of identification input, the article of buying with the described shopper of box lunch are during by cashier, induce according to described shopping at the article on the described shopping list that the sales promotion that provides is preferential checks out.
13. system as claimed in claim 6, wherein said retail central server is used to receive the do shopping information of feature about the shopper, described retail central server is connected to described shopper's database, is used for described shopping characteristic storage with described each shopper at described customer database.
14. the system as claimed in claim 1, the form that wherein said shopping is induced are the shopping lists of printing, or provide with the form of reward voucher.
15. a purchase method comprises:
(a) receive input with the identification consumer;
(b) provide storage about do shopping shopper's database of data of feature of shopper;
(c) induce for described shopper produces shopping, described shopping is induced and is comprised based on described
The data relevant with described shopper of storing in shopper's database think that the interested article of described shopper, described data comprise that shopping was historical in the past, attitude is cut apart and geodemographics; And
(d) for exporting described shopping, described shopper induces.
16. method as claimed in claim 15, wherein this method comprises further also that to produce the sales promotion be used for all shoppers preferential and preferential at the targeted of particular shopper, and be that described targeted sales promotion is from described database selection particular shopper.
17. method as claimed in claim 15, wherein this method also further comprises to cashier provides identification client's data and described shopping to induce, when described shopper passed through described cashier, the article relevant with described shopping list that described shopper buys can provide according to described shopping list like this.
18. method as claimed in claim 15, the shopping list that comprises printing is induced in wherein said shopping.
19. method as claimed in claim 15, wherein said shopping are induced and are comprised reward voucher.
20. a system that is used for providing to the consumer reward voucher comprises:
Be used to receive the input equipment of input with the identification consumer;
Be used to store the database about the data of consumers shopping feature, described data comprise that shopping was historical in the past, attitude is cut apart and geodemographics;
Be used for the definite processor that will receive the consumer of described reward voucher; And
Be used to the consumer to export the output device of described reward voucher.
21. system as claimed in claim 20, wherein this system further comprises second processor, be used for providing preferential details on described consumer's the reward voucher offering in the electronics mode, like this when described consumer be commodity when handing over money at cashier, the product on the described reward voucher of any purchase offers described consumer according to described reward voucher.
22. system as claimed in claim 20, wherein said input equipment comprises card reader, is used for reading card that described consumer has to discern described consumer.
23. the system as claimed in claim 22, wherein said card can be smart card or the card that simply has magnetic stripe.
24. system as claimed in claim 20, wherein said database is kept in the central station, and described processor comprises the first processor at described central station place.Described first processor receives described data of database and processing said data to produce targeted reward voucher inventory.
25. system as claimed in claim 21, wherein said second processor is positioned at the retail terminal that is used to receive described reward voucher inventory, and described second processor is connected on the described output device so that described output device provides described reward voucher to described consumer.
26. system as claimed in claim 20, wherein said output device comprises printer, and it prints described reward voucher to described input equipment input information to discern described consumer in response to the consumer.
27. system as claimed in claim 20, wherein said output device comprises the EPOS cashier in the shop, the described reward voucher of cashing when being used to described consumer shop next time is provided.
28. system as claimed in claim 20, wherein retail terminal provides a plurality of described input equipments and a plurality of described output device, like this, the consumer can obtain being included as the relevant reward voucher of these all consumer customized products in the different location in shop, perhaps only be included near the reward voucher of the product the input-output device, so that provide more how mutual for the distribution of those specific productss and reward voucher.
29. system as claimed in claim 20, wherein said database is also stored the information in the shop often gone of identification consumer, and described first processor is transmitted to described reward voucher inventory and is positioned at described described second processor of often going shopping and locating.
30. system as claimed in claim 20, wherein said first processor comprises described database, be used for determining being included in the application server that the product of described reward voucher and which consumer will receive the server of reward voucher and be used to produce the described reward voucher inventory that is sent to described second processor.
31. system as claimed in claim 21, wherein said second server is arranged in each shop of operating described system, and described second processor comprises the described reward voucher inventory that reception spreads out of from described first processor and controls described output device provides database from described reward voucher to described consumer.
32. a method that provides reward voucher to the consumer comprises:
The identification consumer;
In response to consumer's identity of being discerned, comprise that based on the data generation that comprises in the database the preferential reward voucher relevant with this shopper, these data comprise that shopping is historical in the past, attitude is cut apart and geodemographics;
For described consumer exports described reward voucher.
33. method as claimed in claim 32, wherein said identification consumer uses card reader to read card that the consumer has with the identification consumer.
34. method as claimed in claim 32, wherein consumer characteristic's database is kept in the central station, and the data that this method further comprises in the processing said data storehouse produce the reward voucher inventory to particular consumer to be supplied with the feature and the expectation of being stored according to described database by the product that the reward voucher advertisement is provided.
35. method as claimed in claim 32, wherein said method also are included in retail terminal and receive described reward voucher inventory, handle described reward voucher inventory and identification consumer's information, provide described consumer to receive the indication of described reward voucher.
36. method as claimed in claim 35 wherein provides described consumer to receive the indication of sample at the EPOS in shop cashier place.
37. method as claimed in claim 32, wherein this method also comprises the often shop of shopping of the described consumer of identification, and described sample inventory is forwarded to the shop of described frequent shopping.
38. method as claimed in claim 34, wherein the described processing of center position is undertaken by first processor, it comprises described database, determine which product of advertisement on the described reward voucher and receive free sample the target consumer server and produce and pass to the application server of the described reward voucher inventory of described second processor.
39. method as claimed in claim 35, the described processing that wherein is positioned at the retail terminal place is undertaken by second processor of the retail shop that is positioned at the described system of operation, and it comprises the described reward voucher inventory that reception spreads out of from described first processor and controls described output device provides database from reward voucher to described consumer.
40. a system that provides reward voucher to the consumer comprises:
Processor is used for:
Produce reward voucher, and provide this reward voucher to the consumer;
Provide preferential details to cashing the station in the electronics mode on reward voucher, cashing the station when accepting preferential on the described reward voucher as the consumer like this, described consumer obtains that these are preferential; And
The businessman of sales promotion on described reward voucher, provides received preferential details in the electronics mode, so that can be collected the charges according to the quantity of being used by the consumer on described reward voucher.
41. system as claimed in claim 40, wherein said processor comprises the shop server that produces described reward voucher and provide it to the consumer; Receive the EPOS cash receiving terminal of the preferential details of the described reward voucher relevant with particular consumer from described server, described EPOS cash receiving terminal constitutes describedly to be cashed the station and the product treatment of described cash receiving terminal place purchase and this consumer preferential on the individual described reward voucher is arranged by particular consumer; Be used for the electricity consumption submode with another and receive the processor of the preferential details offer described consumer, be used for to preferential participant charge is provided on reward voucher.
42. system as claimed in claim 40, wherein said system further comprises the input equipment that is used to discern the consumer.
43. system as claimed in claim 40, wherein said system further comprises the output device that is used for providing to described consumer described reward voucher.
44. system as claimed in claim 40, wherein said processor comprises first processor, described first processor has storage consumer characteristic's database, can be that described consumer's generation includes the preferential reward voucher relevant with described consumer according to the information relevant with particular consumer that comprises in the database so just.
45. system as claimed in claim 42, wherein said input equipment comprises card reader, is used for reading card that described consumer has to discern described consumer.
46. system as claimed in claim 44, wherein said first processor is positioned at central station, and described first processor receives from described data of database and processing said data to produce targeted reward voucher inventory.
47. system as claimed in claim 46, wherein said processor further comprises and is positioned at second processor that retail terminal is used to receive described reward voucher inventory, and described second processor is connected to and makes it provide described reward voucher to described consumer on the described output device.
48. system as claimed in claim 43, wherein said output device comprises printer, and it prints described reward voucher to the input equipment input information to discern described consumer in response to the consumer.
49. system as claimed in claim 43, wherein said output device comprises the EPOS cashier in the shop, the described reward voucher of cashing when being used to described consumer shop next time is provided.
50. system as claimed in claim 40, wherein said database is also stored the information in the shop that the described consumer of the identification relevant with the consumer often goes, and preferably, described first processor is transmitted described reward voucher inventory described second processor at the place that often goes shopping.
51. one provides the method for reward voucher to the consumer, it comprises:
Produce reward voucher at the consumer, and provide this reward voucher to it;
On described reward voucher, provide preferential details in the electronics mode to cashing the station, like this when the consumer at the described station of cashing when accepting preferential on the described reward voucher, described consumer obtains that these are preferential; And
On described reward voucher, provide received preferential details in the electronics mode, so that on described reward voucher, provide preferential participant to be collected the charges according to the quantity of being used by described consumer.
52. method as claimed in claim 51, described reward voucher offers described consumer by server, and described server also provides described reward voucher details in the electronics mode to the EPOS cash receiving terminal; Described cash receiving terminal comprises the described station of cashing, by the treatment of details sale relevant on the described reward voucher that offers the consumer with the consumer, and provide accepted preferential details to another processor in the electronics mode, it can be charged to participant according to the quantity that the consumer uses up.
53. method as claimed in claim 51, wherein generate and provide described reward voucher according to the data in storage consumer characteristic's the database, like this can be for particular consumer produce described reward voucher, it is preferential that described reward voucher comprises is relevant with described consumer according to the data about described consumer in the database.
54. further comprising the identification consumer, method as claimed in claim 51, wherein said method produce the reward voucher relevant with described consumer.
55. method as claimed in claim 53, wherein said method comprises from described database reception data and processing said data, to produce targeted reward voucher inventory, and described targeted reward voucher inventory is forwarded to retail shop, with in response to printing the described identification consumer of retail shop.
56. method as claimed in claim 51, wherein said method also comprise the shop that the described consumer of identification often goes shopping, so that described targeted inventory biography is forwarded to the described shop that often go shopping relevant with particular consumer.
57. a purchase system comprises:
A plurality of shopping terminals;
Be used to receive the input equipment of the input of discerning the shopper;
Be positioned at the shop database at each shopping terminals place;
Export the output device that shopping is induced to described shopper;
With the center processing part that described shopping terminals is separated by and far is connected via communication links to each shop database, described central database comprises the customer data of relevant shopper's shopping feature;
Be positioned at the processor of described center processing part, be used for the information in processing said data storehouse, generate shopping and induces, and by described communication link described shopping is induced and to be forwarded to each shop database; And
Wherein, when the shopper by in its identity of described input equipment input identification the time, any relevant his described shopping is induced to produce for described shopper at described output device and is collected, and buys the article that described shopping is induced to induce described shopper.
58. system as claimed in claim 57, wherein the shop processor is positioned at each described shopping terminals, be used to manage described shop database, and provide the purchase of having carried out with the shopper relevant data, to be kept in the described customer database to described core.
59. system as claimed in claim 57, the described processor of wherein said core comprises the server that has retailer's inventory system and retailer's database.
60. system as claimed in claim 57, wherein said shopping terminals is the entity shop, and described input equipment and described output device are positioned at each shop.
61. a purchase method comprises:
Receive data from input equipment, be used to discern the shopper;
The shop database at each shopping terminals place that is positioned at a plurality of shopping terminals is provided;
For producing shopping, described shopper induces;
The center processing part of being separated by and far being connected via communication links to each shop database with described shopping terminals is provided, and described central database comprises the do shopping customer data of feature of relevant shopper;
Information in the described database of described center processing section processes generates shopping and induces, and by described communication link described shopping is induced and to be forwarded to each shop database; And
Wherein, when the shopper by in its identity of described input equipment input identification the time, any relevant his described shopping is induced to produce for described shopper at described output device and is collected, and buys the article that described shopping is induced to induce described shopper.
62. method as claimed in claim 61, further comprise the shop processor that is positioned at each described shopping terminals, be used to manage described shop database, and provide the purchase of having carried out with the shopper relevant data, to be kept in the described customer database to described core.
63. method as claimed in claim 61, the described processor of wherein said core comprises the server that has retailer's inventory system and retailer's database.
64. system as claimed in claim 57, wherein said shopping terminals is the entity shop, and described input equipment and described output device are positioned at each shop.
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| AU2004903120 | 2004-06-08 | ||
| AU2004903120A AU2004903120A0 (en) | 2004-06-08 | A shopping system and method | |
| AU2004904076 | 2004-07-22 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101002222A true CN101002222A (en) | 2007-07-18 |
Family
ID=38693380
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2005800268692A Pending CN101002222A (en) | 2004-06-08 | 2005-06-08 | A shopping system and method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN101002222A (en) |
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2011100874A1 (en) * | 2010-02-22 | 2011-08-25 | 中兴通讯股份有限公司 | Service information providing system, method and generation system based on electronic payment terminal |
| CN103366443A (en) * | 2012-03-26 | 2013-10-23 | 王堃 | Self-supporting service terminal for sales of convertible coin bonds based on network |
| CN103930915A (en) * | 2011-09-15 | 2014-07-16 | 库本.Com公司 | Checkout-based distribution of digital promotions |
| TWI509541B (en) * | 2013-10-22 | 2015-11-21 | ||
| CN106779796A (en) * | 2016-11-09 | 2017-05-31 | 无锡雅座在线科技发展有限公司 | The method and device of information pushing |
| CN110175866A (en) * | 2019-04-26 | 2019-08-27 | 东芝泰格有限公司 | Related information distribution method, device, electronic equipment and related information delivery system |
| CN111640270A (en) * | 2019-03-01 | 2020-09-08 | 东芝泰格有限公司 | Information processing apparatus and method, settlement apparatus, storage medium, and electronic device |
| CN112581154A (en) * | 2019-09-29 | 2021-03-30 | 北京沃东天骏信息技术有限公司 | Settlement processing method and device |
-
2005
- 2005-06-08 CN CNA2005800268692A patent/CN101002222A/en active Pending
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2011100874A1 (en) * | 2010-02-22 | 2011-08-25 | 中兴通讯股份有限公司 | Service information providing system, method and generation system based on electronic payment terminal |
| CN103930915A (en) * | 2011-09-15 | 2014-07-16 | 库本.Com公司 | Checkout-based distribution of digital promotions |
| CN103366443A (en) * | 2012-03-26 | 2013-10-23 | 王堃 | Self-supporting service terminal for sales of convertible coin bonds based on network |
| TWI509541B (en) * | 2013-10-22 | 2015-11-21 | ||
| CN106779796A (en) * | 2016-11-09 | 2017-05-31 | 无锡雅座在线科技发展有限公司 | The method and device of information pushing |
| CN111640270A (en) * | 2019-03-01 | 2020-09-08 | 东芝泰格有限公司 | Information processing apparatus and method, settlement apparatus, storage medium, and electronic device |
| CN110175866A (en) * | 2019-04-26 | 2019-08-27 | 东芝泰格有限公司 | Related information distribution method, device, electronic equipment and related information delivery system |
| CN112581154A (en) * | 2019-09-29 | 2021-03-30 | 北京沃东天骏信息技术有限公司 | Settlement processing method and device |
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