CN110175866A

CN110175866A - Related information distribution method, device, electronic equipment and related information delivery system

Info

Publication number: CN110175866A
Application number: CN201910342966.6A
Authority: CN
Inventors: 王黎东; 宋庆伟; 和爽; 杨威
Original assignee: Toshiba TEC Corp
Current assignee: Toshiba TEC Corp
Priority date: 2019-04-26
Filing date: 2019-04-26
Publication date: 2019-08-27

Abstract

The invention discloses a kind of related information distribution method, device, electronic equipment and related information delivery systems.Wherein, related information distribution method includes: the identity information for receiving consumer；Identity information based on consumer determines the corresponding related information of the consumer；The related information is sent for consumer's selection；The related information includes the first information, and the first information is obtained ahead of time in the following way: multiple historical behavior tracks of the search current consumer in given area；Statistics is more than to give the first commodity set of first threshold with multiple historical behavior track degrees of correlation；One or more commodity are selected from the first commodity set, generate the corresponding first information.The present invention uses the means of technology, improves the purchase conversion ratio of sales promotion information, the related information that significantly more efficient granting matches with consumer's buying habit and wish.

Description

Associated information issuing method and device, electronic equipment and associated information issuing system

Technical Field

The invention relates to the technical field of webpage front ends, in particular to a method and a device for issuing associated information, electronic equipment and an associated information issuing system.

Background

At present, the sending of the commodity associated information is generally universal, namely, is directed to all consumers. For example, the most commonly used merchandise-related information is a coupon (such as a gift certificate, a discount certificate, etc.) in a shopping place, which has the following problems:

firstly, the medium is paper or card, which is not environment-friendly and has high cost;

second, the coupons are issued uniformly from the shopping place (e.g., shop), which is not an interactive expression, but is made by the shop top down for all customers, rather than being provided to the designated person according to the customer's purchasing characteristics, and therefore, the promotion effect is weak.

In addition, some mobile phone short messages, mails and the like of the promotion information are sent, although a paper mode is not adopted any more, the problem that the promotion effect is weak for all consumers because the interaction with the purchasing habits of the consumers is still lacked still exists.

How to adopt the technical means, improve the purchase conversion rate of the promotion information, more effectively issue the associated information matched with the purchasing habits and wishes of the consumers, is a technical problem which needs to be solved urgently by technical personnel in the field.

Disclosure of Invention

In view of the above, the present invention provides a method and an apparatus for issuing associated information, an electronic device, and a system for issuing associated information, so as to improve the purchase conversion rate of promotion information and more effectively issue associated information matching with the purchasing habits and wishes of consumers by adopting a technical means.

In a first aspect, the present invention provides a method for issuing associated information, including:

receiving identity information of a consumer;

determining relevant information corresponding to a consumer based on identity information of the consumer;

sending the associated information for selection by a consumer; wherein

The associated information includes first information, and the first information is obtained in advance by:

searching a plurality of historical behavior tracks of a current consumer in a given area;

counting a first commodity set with a plurality of historical behavior tracks with correlation degrees exceeding a given first threshold;

and selecting one or more commodities from the first commodity set to generate corresponding first information.

Preferably, in the above method for issuing associated information, the associated information further includes second information, and the second information is determined by:

counting historical behavior tracks of a given number of different consumers in the given area;

counting a second commodity set with the relevance degree of a plurality of historical behavior tracks exceeding a given second threshold value;

and selecting one or more commodities from the second commodity set to generate corresponding second information.

Preferably, in the above-mentioned method for issuing associated information, the historical behavior track of the consumer is determined by an indoor positioning system.

Preferably, in the above-mentioned associated information issuing method, the associated information is a product coupon.

Preferably, in the above-described association information issuing method, the first information and the second information are updated periodically.

In a second aspect, the present invention further provides an associated information issuing apparatus, including:

the receiving module is used for receiving the identity information of the consumer;

the system comprises a correlation information determining module, a correlation information determining module and a correlation information determining module, wherein the correlation information determining module is used for determining correlation information corresponding to a consumer based on identity information of the consumer;

the sending module is used for sending the associated information for the consumers to select; wherein

The associated information comprises first information, and the first information in the associated information determining module is obtained in advance through the following units:

the first statistical unit is used for searching a plurality of historical behavior tracks of current consumers in a given area;

the second statistical unit is used for counting a first commodity set with the relevance degree exceeding a given first threshold value with a plurality of historical behavior tracks;

and the first generating unit is used for selecting one or more commodities from the first commodity set and generating the corresponding first information.

Further, in the above-mentioned associated information issuing apparatus, the associated information further includes second information, and the second information in the associated information determining module is obtained in advance by:

a third statistical unit, configured to count historical behavior tracks of a given number of consumers in the given area;

a fourth counting unit, configured to count a second commodity set with a degree of correlation with a plurality of historical behavior tracks exceeding a given second threshold;

and the second generating unit is used for selecting one or more commodities from the second commodity set and generating corresponding second information.

Further, in the above related information issuing apparatus, the historical behavior trajectory of the consumer is determined by an indoor positioning system.

In a third aspect, the present invention also provides an electronic device, including:

at least one processor; and the number of the first and second groups,

a memory communicatively coupled to the at least one processor; wherein,

the memory stores instructions executable by the at least one processor to enable the at least one processor to perform any of the aforementioned association information issuing methods.

In a fourth aspect, the present invention further provides an associated information issuing system, including:

indoor positioning equipment, a server and a consumer terminal;

the indoor positioning equipment is used for identifying the behavior track of a consumer in a given area;

the consumer terminal is used for identifying consumer identity information and uploading the consumer identity information to the server;

the server is used for determining the associated information corresponding to the consumer according to the identity information of the consumer and sending the associated information for the consumer to select; wherein

The associated information comprises first information and/or second information, and the first information is obtained in advance in the following mode:

counting a plurality of historical behavior tracks of a current consumer in a given area, which are sent by the indoor positioning equipment;

selecting one or more commodities from the first commodity set to generate corresponding first information;

the second information is determined by:

selecting one or more commodities from the second commodity set to generate corresponding second information;

and the consumer terminal is further configured to receive the association information.

According to the invention, the historical behavior track of the consumer is obtained through the indoor positioning system, and the commodity with high correlation degree with the behavior track is obtained by adopting a statistical means, so that the consumption habit of the consumer is further obtained, and therefore, the associated information matched with the purchase habit and the intention of the consumer can be effectively issued, and the purchase conversion rate of the promotion information is improved.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is a flowchart illustrating steps of a method for issuing associated information according to an embodiment of the present invention;

fig. 2 is a schematic diagram of a historical behavior track of a current consumer in the method for issuing associated information according to the embodiment of the present invention;

fig. 3 is a schematic diagram of a historical behavior trace of a current consumer in the method for issuing associated information according to another embodiment of the present invention;

fig. 4 is a flowchart illustrating steps of another method for issuing associated information according to an embodiment of the present invention;

fig. 5 is a schematic diagram of a history behavior track of a given number of different consumers in a given area in the method for issuing association information according to the embodiment of the present invention;

fig. 6 is a block diagram of a structure of an association information issuing apparatus according to an embodiment of the present invention;

fig. 7 is a block diagram of another related information issuing apparatus according to an embodiment of the present invention;

fig. 8 is a block diagram of an electronic device according to an embodiment of the present invention.

Detailed Description

Embodiments of the present invention will be described in detail below with reference to the accompanying drawings.

The embodiments of the present disclosure are described below with specific examples, and other advantages and effects of the present disclosure will be readily apparent to those skilled in the art from the disclosure in the specification. It is to be understood that the described embodiments are merely illustrative of some, and not restrictive, of the embodiments of the disclosure. The disclosure may be embodied or carried out in various other specific embodiments, and various modifications and changes may be made in the details within the description without departing from the spirit of the disclosure. It is to be noted that the features in the following embodiments and examples may be combined with each other without conflict. All other embodiments, which can be derived by a person skilled in the art from the embodiments disclosed herein without making any creative effort, shall fall within the protection scope of the present disclosure.

It is noted that various aspects of the embodiments are described below within the scope of the appended claims. It should be apparent that the aspects described herein may be embodied in a wide variety of forms and that any specific structure and/or function described herein is merely illustrative. Based on the disclosure, one skilled in the art should appreciate that one aspect described herein may be implemented independently of any other aspects and that two or more of these aspects may be combined in various ways. For example, an apparatus may be implemented and/or a method practiced using any number of the aspects set forth herein. Additionally, such an apparatus may be implemented and/or such a method may be practiced using other structure and/or functionality in addition to one or more of the aspects set forth herein.

It should be noted that the drawings provided in the following embodiments are only for illustrating the basic idea of the present disclosure, and the drawings only show the components related to the present disclosure rather than the number, shape and size of the components in actual implementation, and the type, amount and ratio of the components in actual implementation may be changed arbitrarily, and the layout of the components may be more complicated.

In addition, in the following description, specific details are provided to facilitate a thorough understanding of the examples. However, it will be understood by those skilled in the art that the aspects may be practiced without these specific details.

Referring to fig. 1, fig. 1 is a flowchart illustrating steps of a method for issuing associated information according to an embodiment of the present invention, including the following steps:

s110, receiving identity information of the consumer.

When a customer comes in a store, the customer is registered by using a self-service terminal provided in the store, or by using a portable terminal owned by the customer.

In one embodiment, the consumer identity information may be obtained by: after a customer enters a shopping mall, the customer gets the hand-pushed shopping cart, a customer terminal is arranged on the hand-pushed shopping cart, the hand-pushed shopping cart is provided with a camera, the customer terminal can shoot and shoot a picture of the customer of the hand-pushed shopping cart, and the picture obtained through shooting is sent to a server of a shopping place as identity information.

In another embodiment, the customer identification can be performed without the aid of a consumer terminal of the shopping cart, a camera is arranged at an entrance of a shopping mall or a supermarket, and customer information is acquired through the camera and uploaded to a server of a shopping place.

It should be noted that the present solution is applicable to a customer who has performed identity registration in a specific shopping place, for example, a face image is uploaded when registering member information.

Of course, the identity information in the present invention is not limited to the face image, and may also be based on the identity information manually input by the customer, such as a telephone number, a registered account number, a nickname, and the like. The invention is not limited in this regard.

S120, determining the corresponding associated information of the consumer based on the identity information of the consumer.

The server receives the picture information of the consumer, compares the picture information with the consumer information in the database, confirms the specific consumer, and then finds the associated information corresponding to the specific consumer. The associated information here may be a coupon for the good. The related information may be other promotional information such as coupon information, for example, in addition to the coupon information.

In one embodiment, the association information includes first information, and the first information is obtained in advance by:

s1201, searching a plurality of historical behavior tracks of the current consumer in a given area.

Referring to FIG. 2, FIG. 2 is a current consumer's historical behavior trace, in one embodiment. It can be seen that there are three historical behavioral tracks 1, 2 and 3 for the current consumer. The three tracks have common inlets and outlets. As can be seen from the behavior trace of fig. 2, the three behavior traces all pass through the shelf a and the shelf B.

In one embodiment, the historical behavioral profile of the consumer is determined by an indoor positioning system.

The indoor positioning system includes: a signal emission source (positioning label) and a signal receiving terminal (positioning base station); a data transmission part and a data processing part (server and personnel location management software). During specific implementation, the positioning base stations are installed in the shopping space to be positioned, and the specific installation quantity and installation height of the installation positions need to be determined according to the actual site space. The data of all base stations are collected to a server, and a trolley of a customer is provided with a signal emitting source (a positioning label), so that the position of the customer can be positioned, and further, a behavior track is generated according to the dynamic position change of the customer.

S1202, a first commodity set with the correlation degree of a plurality of historical behavior tracks exceeding a given first threshold value is counted.

With continued reference to FIG. 2, shelf A includes item a and shelf B includes item B. The three historical behavior tracks in the figure all pass through the commodity a on the shelf A and the commodity B on the shelf B.

In one embodiment, the commodity with 100% correlation with the three historical behavior tracks is set M, where M is (a, b).

It should be noted that there are many commodities that the shelf a and the shelf B may relate to, and here, only two commodities a and B are schematically given, and in actual implementation, the commodity may not be limited to two commodities, may be multiple commodities, or may be one commodity according to actual situations. For example, the first product set is formed by selecting products more likely to be purchased by the user from among the products related to both the shelf a and the shelf B based on other information of the consumer, such as age and sex. Of course, there is also a condition that the items in the first set of items are items that are being offered. From this perspective, even if there are many commodities in the container a and the container B, there may not be many commodities in the first commodity set when there is a preferential condition in addition to the activity of the merchant.

The "first threshold" in this step is explained below. This "first threshold" is a parameter describing the degree of correlation of the plurality of historical behavior traces with the associated merchandise. The embodiment selects the commodity with 100% correlation with the three historical behavior tracks, and in actual implementation, the correlation may be selected to exceed a certain threshold, for example, exceed 60%.

Referring to fig. 2, the shelf a and the shelf C are shelves through which both the track 1 and the track 2 pass, and the correlation between the commodity m and the commodity n of the shelf a and the shelf C and the three historical behavior tracks is greater than 60%. Therefore, if the first threshold is set to 60%, then the set M is the product that is greater than 60% related to the three historical behavior tracks, and M is (a, b, M, n).

S1203, selecting one or more products from the first product set, and generating corresponding first information.

When the first information is actually pushed as the related information, the first information may be based on all the commodities in the first commodity set or may be based on part of the commodities. If the commodity corresponding to the other first information is the set P, P is the subset of M.

After the set P is determined, the relevant electronic information, i.e. the first information, is generated on the basis of P.

S130, the associated information is sent to be selected by the consumer.

For example, when the customer enters a shopping place, a coupon including an article a and an article b is first transmitted

This step transmits first information as association information to a consumption terminal of a consumer. In step S110, the consumer terminal may be a mobile phone terminal of the consumer, a device installed on a shopping cart, or another electronic device. The invention is not limited in this regard.

It should be noted that the first information in this embodiment is not a constant, and may be updated periodically. For example, each time a customer completes a purchase, the behavior trace of the purchase is added to the historical behavior trace for generating a new first product set. The first set of items may be updated after each purchase is completed, or may be updated uniformly after multiple purchases are completed, for example, for a period of one month or one quarter.

In this embodiment, when a customer visits a shopping venue, the store perceives the customer and creates an interaction between the customer and the store. By analyzing the historical behavior trace of the customer shopping, associated information (e.g., related coupons) associated with the historical behavior trace is generated and sent to the customer, such as the customer's portable terminal or the consumer terminal on the shopping cart.

Through the above, the customer is transmitted with the associated information such as the electronic coupon provided specifically for the specific customer, and the purchase is facilitated by adopting the technical means.

Of course, in one embodiment, the pushed coupon information may be not only promotional information for items that exceed the high threshold route (popularity items), but also for items that exceed the low threshold route (unpopular items). The customer purchases the product by viewing the sales promotion information arriving at the terminal.

Fig. 3 is a schematic diagram of a historical behavior trace of a current consumer in the method for issuing associated information according to another embodiment of the present invention.

Analyzing the graph in FIG. 3 to obtain a path and associated shelf analysis table:

table one: path and associated shelf analysis table

As can be seen from table one, for a certain customer, the paths C2 to C3 pass through four times from five historical paths a1 to D4, that is, the left side of the shelf F is 80% correlated with the five historical behavior tracks on the right side of the shelf E. Therefore, if the first threshold value is set to 80%, the products related to the five history tracks are the products on the right side of the shelf E and the products on the left side of the shelf F. As described above, in this embodiment, the customer is pushed the offer information of the product among the plurality of products on the right side of the shelf E and the left side of the shelf F. Preferably, the selection of the items can be based on other relevant information about the customer to specifically push coupons for which items.

Referring to fig. 4, fig. 4 is a flowchart illustrating steps of another method for issuing association information according to an embodiment of the present invention.

In this embodiment, not only can the information related to the product with a large degree of correlation be determined according to the historical behavior trajectory of the customer itself to realize pushing of the sales promotion, but also the hot product on the trajectory can be determined according to the historical behavior trajectories of a plurality of other customers with a certain number, and the related information is also pushed, that is, the historical trajectories of a large number of customers in the sales floor are analyzed to determine the related product (the human-qi product) of a good path that a large number of customers must pass through, and the related information (for example, the coupon) is produced based on the product, and the related coupon information is sent to the current customer, so that the purchase is effectively promoted.

Another step flowchart of a method for issuing associated information in this embodiment includes the following steps:

and S410, receiving identity information of the consumer.

As described above, the consumer identity information may be obtained by: after a customer enters a shopping mall, the customer gets the hand-pushed shopping cart, a customer terminal is arranged on the hand-pushed shopping cart, the hand-pushed shopping cart is provided with a camera, the customer terminal can shoot and shoot a picture of the customer of the hand-pushed shopping cart, and the picture obtained through shooting is sent to a server of a shopping place as identity information. The customer identity recognition can also be carried out without the help of a consumer terminal of the shopping cart, a camera is arranged at an entrance of a market or a supermarket, and customer information is obtained through the camera and uploaded to a server of a shopping place.

The embodiment is suitable for customers who have been registered for identity in a specific shopping place by consumers, for example, face images are uploaded when member information is registered.

S420, determining the relevant information corresponding to the consumer based on the identity information of the consumer.

The server receives the picture information of the consumer, compares the picture information with the consumer information in the database, confirms the specific consumer, and then finds the associated information corresponding to the specific consumer. The associated information here may be a coupon for the good.

In one embodiment, the association information includes first information and second information, which are respectively obtained in advance as follows.

Wherein the obtaining of the first information:

S4201A, a plurality of historical behavior tracks of a current consumer within a given area is searched.

S4202A, a first commodity set with a plurality of historical behavior tracks whose relevance exceeds a given first threshold is counted.

S4203A, one or more items are selected from the first set of items, and corresponding first information is generated.

The above three steps S4201A, S4202A and S4203A may refer to S1201, S1202 and S1203, and will not be described herein again.

The acquisition of the second information is described in detail below with reference to S4201B, S4202B, and S4203B in fig. 4.

S4201B, counting historical behavior traces of a given number of different consumers in a given area.

This step is explained with reference to fig. 5. Fig. 5 makes statistics on the historical behavior traces of 5 customers. P1, p2, p3, p4, and p5, respectively, obtaining a plurality of customer paths and associated shelf analytics tables:

table two: multiple customer paths and associated shelf analysis tables

And S4202B, counting a second commodity set with the plurality of historical behavior tracks having the relevance exceeding a given second threshold.

Specifically, the method comprises the following two steps:

step 1): giving a second threshold value;

step 2), determining paths with the track times repeated by different customers exceeding a given threshold value in each path in a given area;

step 3), determining a path through which the current user purchases at the time, and comparing the path with the path determined in the step 2) to determine a difference path;

step 4), determining a related shelf of the difference path;

and 5) determining the commodity set corresponding to the associated shelf in the step 4), and selecting related commodities from the commodity set as a second commodity set.

For example, according to the table above, a group of products with a correlation degree exceeding 60% in the historical behavior traces of five customers is counted. The number of passes of each path is not less than 3, so that the goods on the shelf can selectively enter the second goods collection.

However, in addition to the threshold range of the correlation, it is also necessary whether or not the user has already passed through the route this time, and if so, the product on the route may not be pushed. If the commodity does not pass through the path, the commodity in the path can be pushed.

For example, as can be seen from table two, in the second product set, only the product on "shelf a" needs to be pushed, and the products on the respective shelves involved in the respective paths C2 to C3, C3 to C4, and C4 to D4 may not be involved. This is because the customer has already traveled the route and may indeed not have the goods he or she needs.

S4203B, selecting one or more items from the second set of items, and generating corresponding second information.

S430, sending the associated information, namely the first information and the second information, for the consumer to select.

For example, when the customer enters a shopping venue, a coupon is first sent that includes both the first information and the second information. Of course, if the shopping terminal is used to determine which products the customer has purchased, the product coupon can be pushed in a targeted manner according to the purchasing condition of the customer and the products related to the first information and the second information, so as to supplement the shopping list of the customer.

It should be noted that the first information and the second information in this embodiment are not constant, and they may be updated periodically. For example, each time a customer completes a purchase, the behavior trace of the purchase is added to the historical behavior trace for generating a new first product set. The first set of items may be updated after each purchase is completed, or may be updated uniformly after multiple purchases are completed, for example, for a period of one month or one quarter. The second product information is also generated, and a time limit, the same update, a half month, a quarter, or the like is set. The counted customers can be all customers, or a part of the proportion can be selected.

As can be seen from the above embodiments, in the present embodiment, the sales promotion information of the commodities on both sides of the route satisfying a certain popularity is made according to the historical track in the sales floor of the big data customer, and the customer related information, that is, the customer related information, of the route satisfying a certain logic is finally determined by combining the historical track of the customer. The related information is sent from the business server of the store to the customer, for example, to the customer's own user terminal, or may be a shopping terminal on a shopping cart, and the like, which is not limited in the present invention.

Referring to fig. 6, fig. 6 is a block diagram of a structure of an embodiment of the associated information issuing apparatus according to the present invention, where the associated information issuing apparatus of the embodiment includes:

and the receiving module 61 is used for receiving the identity information of the consumer.

And the associated information determining module 62 is configured to determine associated information corresponding to the consumer based on the identity information of the consumer.

In one embodiment, the association information includes first information, and the first information in the association information determination module 62 is obtained in advance by:

the first statistical unit 621 is configured to search a plurality of historical behavior traces of the current consumer in a given area.

Referring again to FIG. 2, FIG. 2 is a current consumer's historical behavior trace, in one embodiment. It can be seen that there are three historical behavioral tracks 1, 2 and 3 for the current consumer. The three tracks have common inlets and outlets. As can be seen from the behavior trace of fig. 2, the three behavior traces all pass through the shelf a and the shelf B.

And a second counting unit 622, configured to count a first commodity set with a correlation degree exceeding a given first threshold value with the plurality of historical behavior tracks.

The first generating unit 623 is configured to select one or more products from the first product set, and generate corresponding first information.

And a sending module 63, configured to send the associated information for selection by the consumer.

Referring to fig. 7, fig. 7 is a block diagram of another related information issuing apparatus according to an embodiment of the present invention, including:

the receiving module 71 is configured to receive identity information of a consumer.

The related information determining module 72 is configured to determine related information corresponding to a consumer based on identity information of the consumer;

a sending module 73, configured to send the associated information for selection by a consumer; wherein

The associated information includes first information, and the first information in the associated information determining module 72 is obtained in advance by:

a first statistical unit 721A for searching a plurality of historical behavior traces of the current consumer within a given area;

a second counting unit 722A, configured to count a first commodity set of which the correlation degree with a plurality of historical behavior tracks exceeds a given first threshold;

a first generating unit 723A, configured to select one or more commodities from the first commodity set and generate corresponding first information.

And the associated information also comprises second information, and the second information in the associated information determining module is obtained in advance through the following units:

a third statistical unit 721B for counting the historical behavior trace of a given number of consumers in the given area;

a fourth counting unit 722B, configured to count a second commodity set with a plurality of historical behavior tracks whose correlation exceeds a given second threshold;

a second generating unit 723B, configured to select one or more commodities from the second commodity set and generate corresponding second information.

It should be noted that the working principle of the embodiment of the associated information issuing device is similar to that of the corresponding embodiment of the method, and the present invention is not repeated herein, and the related parts can be referred to the foregoing description.

Fig. 8 shows a schematic structural diagram of an electronic device 80 according to an embodiment of the present invention, where the electronic device 80 includes at least one processor 801 (e.g., a CPU), at least one input/output interface 804, a memory 802, and at least one communication bus 803, and is used for implementing connection communication between these components. The at least one processor 801 is configured to execute computer instructions stored in the memory 802 to enable the at least one processor 801 to perform any of the embodiments of the sub-table method described above. The Memory 802 is a non-transitory Memory (non-transitory Memory), which may include a volatile Memory such as a high-speed Random Access Memory (RAM) and a non-volatile Memory such as at least one disk Memory. A communication connection to at least one other device or unit is made through at least one input-output interface 804, which may be a wired or wireless communication interface.

In some embodiments, memory 802 stores program 8021, and processor 801 executes program 8021 to perform the teachings of any of the embodiments of the present sub-table method described above.

The electronic device may exist in a variety of forms, including but not limited to:

(1) a mobile communication device: such devices are characterized by mobile communications capabilities and are primarily targeted at providing voice, data communications. Such terminals include: smart phones (e.g., iphones), multimedia phones, functional phones, and low-end phones, among others.

(2) Ultra mobile personal computer device: the equipment belongs to the category of personal computers, has calculation and processing functions and generally has the characteristic of mobile internet access. Such terminals include: PDA, MID, and UMPC devices, etc., such as ipads.

(3) A portable entertainment device: such devices can display and play multimedia content. This type of device comprises: audio, video players (e.g., ipods), handheld game consoles, electronic books, and smart toys and portable car navigation devices.

(4) The specific server: the device for providing the computing service comprises a processor, a hard disk, a memory, a system bus and the like, and the server is similar to a general computer architecture, but has higher requirements on processing capacity, stability, reliability, safety, expandability, manageability and the like because of the need of providing high-reliability service.

(5) And other electronic equipment with data interaction function.

On the other hand, the invention also provides a system for issuing the associated information, which comprises the following components: indoor positioning equipment, a server and a consumer terminal; the indoor positioning equipment is used for identifying the behavior track of a consumer in a given area; the consumer terminal is used for identifying consumer identity information and uploading the consumer identity information to the server; the server is used for determining the associated information corresponding to the consumer according to the identity information of the consumer and sending the associated information for the consumer to select.

counting a plurality of historical behavior tracks of a current consumer in a given area, which are sent by the indoor positioning equipment; counting a first commodity set with a plurality of historical behavior tracks with correlation degrees exceeding a given first threshold; and selecting one or more commodities from the first commodity set to generate corresponding first information.

The second information is determined by: counting historical behavior tracks of a given number of different consumers in the given area; counting a second commodity set with the relevance degree of a plurality of historical behavior tracks exceeding a given second threshold value; selecting one or more commodities from the second commodity set to generate corresponding second information; and the consumer terminal is further configured to receive the association information.

The operation principle of the embodiment of the associated information issuing system is similar to that of the corresponding embodiment of the method, and the relevant points can be referred to the above description.

It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.

All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments.

In particular, as for the apparatus embodiment, since it is substantially similar to the method embodiment, the description is relatively simple, and for the relevant points, reference may be made to the partial description of the method embodiment.

The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.

It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof.

In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.

The above description is only for the specific embodiment of the present invention, but the scope of the present invention is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present invention are included in the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.

Claims

1. A method for issuing associated information is characterized by comprising the following steps:

receiving identity information of a consumer;

sending the associated information for selection by a consumer; wherein

2. The association information issuing method according to claim 1,

the associated information further includes second information, and the second information is determined by:

3. The association information issuing method according to claim 2,

the historical behavioral profile of the consumer is determined by an indoor positioning system.

4. The association information issuing method according to any one of claims 1 to 3,

the associated information is a commodity coupon.

5. The association information issuing method according to claim 4,

the first information and the second information are updated periodically.

6. An association information issuing apparatus characterized by comprising:

7. The association information issuing apparatus according to claim 6,

the associated information further comprises second information, and the second information in the associated information determining module is obtained in advance through the following units:

8. The association information issuing apparatus according to claim 7,

9. An electronic device, characterized in that the electronic device comprises:

at least one processor; and the number of the first and second groups,

a memory communicatively coupled to the at least one processor; wherein,

the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the association information issuance method according to any one of claims 1-4.

10. An association information issuing system characterized by comprising:

indoor positioning equipment, a server and a consumer terminal;

the second information is determined by: