Specific embodiment
The embodiment of the present application provides a kind of method and device of information pushing.The method of the information pushing can be applied in any one
During the electronic equipment of information pushing can be realized, such as intelligent movable phone, Flat electronic equipment, portable computer are (for example
Notebook computer etc.), personal digital assistant (PDA), the electronic equipment that information pushing can be realized of Intelligent worn device etc.,
Or can also be the computer equipments such as trade company's POS, service server.
In order that those skilled in the art more fully understand the technical scheme in the application, below in conjunction with the embodiment of the present application
Accompanying drawing, the technical scheme in the embodiment of the present application is clearly and completely described, it is clear that described embodiment is only
It is some embodiments of the present application, rather than the embodiment of whole.Based on the embodiment in the application, ordinary skill people
The every other embodiment obtained under the premise of creative work is not made by member, should all belong to the scope of the application protection.
Below with specific embodiment illustrating implementing for the embodiment of the present application.
Hereinafter a kind of embodiment of the method for information pushing of the application is introduced first.Fig. 1 is the information-pushing method that the application is provided
A kind of schematic flow sheet of embodiment.For needing to obtain the user of pushed information that provides in the embodiment of the present application, can after
The modes such as platform program, plug-in unit, one or more processors of the information pushing function that the embodiment of the present application is provided in electronic equipment
Upper operation.Although multiple operations that flow process includes occurring with particular order are described below, but it should be clearly understood that these processes
More or less of operation can be included, these operations sequentially can be performed or executed in parallel is (such as using parallel processor or multi-thread
Journey environment).Specifically, as shown in figure 1, methods described can include:
S110:Obtain the historical path track of user.
In this application, the historical path track of user can be obtained.In certain embodiments, the history road for obtaining user
Footpath track can include:
The historical path track of the user is calculated according to the historical path information of the user for obtaining.
Specifically, the historical path information can include geographical location information, can also include temporal information, general, institute
Stating geographical location information generally can be corresponding with the temporal information, and such as described historical path information can be reached including user
The temporal information of the geographical location information and the arrival position L of certain position L.In other some embodiments, the history road
Footpath information can also include the information of the businessman corresponding to the geographical location information.
Further, the historical path information according to the user for obtaining be calculated the historical path track of the user can be with
Including the relevance between the geographical location information in the historical path information of the user for calculating the acquisition, and will be with association
Historical path track of the historical path information of the user corresponding to the geographical location information of property as the user.Specific one
In application scenarios, such as the relevance between described geographical location information can be obtained according to the Time Calculation for reaching geographical position.
User can such as be obtained 5:00 to 6:Between 00, Jing often reaches geographical position A, geographical position B, geographical position C, then
Geographical position A is can determine that, there is between geographical position B, and geographical position C relevance, therefore, in the present embodiment
Can be by geographical position A, geographical position B, and the historical path information corresponding to the C of geographical position is used as the one of the user
Individual historical path track.Further, can be geographical position A, geographical position B, and going through corresponding to the C of geographical position
History path locus arrange ID of trace route path, and the ID of trace route path can include the corresponding identification information in historical path track, be easy to user
The different historical path track of identification, such as described ID of trace route path can be " coming home from work " etc..
In certain embodiments, the historical path information can include the routing information of automatic data collection record, specifically, can be with
Including the routing information gathered using default positioner (such as GPS), or can include what is gathered by mobile communications network
Routing information.In actual applications, such as user reaches certain position L in certain time T, can get institute with automatic data collection
The geographical location information of time T and the position L is stated, the geographical position of the time T and the position L can be believed
Breath is used as the historical path information.In other scenes, for example user can be in certain time period through a certain section of road, can
To obtain the geographical location information of the time period and one section of road, can be by the time period and one section of road
Geographical location information as the historical path information.
In other some embodiments of the application, the historical path track for obtaining user can include:
The a plurality of historical path track of the user is calculated according to the historical path information of the user for obtaining, the user is selected
Historical path track of the historical path track selected or arrange as the user.
In a kind of specific application scenarios, a plurality of historical path rail can be calculated according to the historical path information of the user for obtaining
Mark, user directly can choose wherein one historical path track going through as the user from a plurality of historical path track
History path locus.Or, user can also select in map interface or arrange a historical path track.Such as user can be with
The original position of a certain trajectory path in the map interface is clicked on map interface, and is pulled along the original position, with
And click on the operation of the end position of the trajectory path;Or, user clicks on the default selection start button in map interface,
And the original position and end position of a certain trajectory path in the map interface are selected, and click on the behaviour for selecting conclusion button
Make.
S120:According to the historical path track, it is determined that the target businessman on the historical path track, and the target business
The corresponding pushed information of family.
The present embodiment can be determined in the history according to the historical path track after the historical path track for obtaining user
Target businessman on path locus, and the corresponding pushed information of the target businessman.Specifically, the pushed information can include
The default activity service information of the target trade company, such as supermarket of target businessman B tonight, 7 points of Yoghourts made a call to the favor informations such as 5 foldings.
Certainly, the pushed information can also include other default interactive informations, such as register, get the interactions such as reward voucher, chat
Information.
Fig. 2 is to determine that the flow process of the target businessman on historical path track is shown in a kind of embodiment of the method for information pushing of the application
It is intended to;In some embodiments, as shown in Fig. 2 it is described according to the historical path track, it is determined that in the historical path track
On target businessman can include:
S210:Judge the number of times of target geographic position information appearance in the historical path track whether more than first threshold.
In some embodiments, the first threshold can be pre-set according to concrete application demand, and first threshold such as here can
To be set to 10 times.When the number of times that geographical location information occurs in the historical path track is judged is more than first threshold,
The number of times of the businessman that can be expressed as corresponding to user to the geographical location information is more than 10 times, it can be determined that the businessman is user
The businessman that Jing often goes.
S220:Result by the judgement is that the number of times for occurring is set to more than the corresponding businessman of geographical location information of first threshold
Target businessman.
As described above, when the number of times that the geographical location information occurs is more than first threshold, it can be determined that the geographical position letter
The businessman that corresponding businessman is that user Jing often goes is ceased, in this enforcement, the businessman that the user Jing often goes can be defined as target business
Family.
Additionally, geographical position letter of the number of times occurred in some embodiments, the historical path track less than or equal to first threshold
The a certain businessman that corresponding businessman may be that user passes through is ceased, is not the businessman of user's request.
Fig. 3 is to determine that the flow process of the target businessman on historical path track is shown in a kind of embodiment of the method for information pushing of the application
It is intended to;In some embodiments, as shown in figure 3, it is described according to the historical path track, it is determined that in the historical path track
On target businessman can include:
S310:Judge the number of times of geographical location information appearance in the historical path track whether more than Second Threshold.
In some embodiments, Second Threshold here can be pre-set according to concrete application demand, Second Threshold such as here
Could be arranged to 8 times.The number of times that geographical location information occurs in the historical path track is judged is more than or equal to Second Threshold
When, businessman's number of times corresponding to user to the geographical location information can be expressed as and be more than or equal to 8 times, it can be determined that the businessman is
The businessman that user Jing often goes.
S320:Result by the judgement is that the number of times for occurring is defined as more than the corresponding businessman of geographical location information of Second Threshold
Pre-selected target businessman, and the temporal information according to corresponding to the geographical location information of the pre-selected target businessman calculates user's arrival institute
State the time range of pre-selected target businessman.
In the present embodiment, when the number of times that the geographical location information occurs is more than Second Threshold, it can be determined that the geographical position
Confidence ceases the businessman that corresponding businessman may be that user Jing often goes, geographical position of the number of times that can be will appear from more than or equal to Second Threshold
Confidence ceases corresponding businessman and is defined as pre-selected target businessman.It is then possible to reach the pre-selected target businessman according to the user of record
Temporal information calculate the time range that user reaches the pre-selected target businessman.
S330:Pre-selected target businessman of the span value of the time range less than Preset Time span value is set to into target businessman.
In the present embodiment, described Preset Time span value can be configured in advance according to specific application, such as, by institute
State Preset Time span value and be set to 2 hours.When the time range for calculating user's arrival pre-selected target businessman, can be true
The span value of the fixed time range, and when the span value of the time range is less than Preset Time span value, it can be determined that should
Pre-selected target businessman is the businessman that user Jing in certain time range often goes, and then can be defined as the pre-selected target businessman
Target businessman.Specifically, such as user is followed successively by 17 10 times to certain businessman:30、17:35、18:25、17:39、17:25、
17:50、17:40、17:45、18:20、18:05, then, described time range can be 17:25—18:25, accordingly,
The time range span value is 1 hour.The time range span value is less than Preset Time span value 2 hours in 1 hour, therefore,
The businessman can be defined as target businessman by the businessman that may determine that the businessman Jing often goes in certain time range for user.
Additionally, in certain embodiments, when the span value of the time range is more than or equal to Preset Time span value, can sentence
The disconnected pre-selected target businessman may be the businessman that user is repeatedly gone in a short time because of a certain special circumstances, be not that user Jing is often to be gone
Businessman.Specifically, such as user is followed successively by 8 10 times to certain businessman:30、10:35、15:25、17:39、11:25、
9:50、20:30、17:45、10:20、13:05, then, time range is 8:30—20:30, accordingly, time range span
It is worth for 12 hours, the time range span value is more than Preset Time span value.Therefore, it is possible to judge that the businessman may be user
Because of the businessman that a certain special circumstances are repeatedly gone in a short time, it is not user Jing businessmans often to be gone.
The mode of target businessman is determined in above-described embodiment, it may be determined that go out to meet the businessman of the demand of user, while can also arrange
Except the businessman that user is repeatedly gone in a short time because of a certain special circumstances, realization filters out the target businessman for meeting user's actual need.
Additionally, determining the target businessman on the historical path track according to the historical path track in the embodiment of the present application
Implementation is not restricted to above-mentioned mode, in actual applications, can be taking other modes according to practical application scene
Determine the target businessman, the application is not limited with above-described embodiment.
S130:The pushed information of the target businessman is pushed to into user.
In certain embodiments, the pushed information by the target businessman is pushed to user can include:
User is prompted on the historical path track that the pushed information of the target businessman is shown on map interface.
In certain embodiments, on the historical path track for the pushed information of the target businessman being shown on map interface
Being prompted to user can include recording and the pushed information including in the historical path track shown on the map interface
At the presupposed information mark of the geographical location information corresponding with the pushed information, and show described in presupposed information mark
Pushed information.Specifically, for example set at the geographical location information of the historical path rail that can show on the map interface in advance
Put the presetting message mark.
Further, the ID of trace route path of the historical path track can also be recorded and is shown on the map interface.Answer actual
With in, for example, when user will come home from work, corresponding interface can be checked according to the ID of trace route path of " coming home from work " directly,
The corresponding pushed information in the interface is obtained, the quick pushed information for determining and may reaching businessman can be so allowed a user to, be carried
More preferable Consumer's Experience is supplied.As shown in Fig. 4 the pushed information that the embodiment of the present application is provided shows a kind of schematic diagram at interface.
Can see from figure, when user clicks on the ID of trace route path of " coming home from work ", the path of described " coming home from work " can be marked
The pushed information for knowing the target businessman in corresponding historical path track is prompted to user on map interface.It is specific to apply
In, user After Hours, can check corresponding interface in the ID of trace route path according to " coming home from work ", it is then possible to beautiful in A
Hairdressing saloon is got a haircut, then the shopping of QuBChao cities, and the Wu HeBChao of A hairdressings here cities are come home from work a history road on road in user
On the track of footpath, this classification for carrying out pushed information according to historical path track is recommended, and the life range of the user that can connect is carried out
A series of recommendation of different scenes, effectively improves Consumer's Experience.
In certain embodiments, on the historical path track for the pushed information of the target businessman being shown on map interface
Being prompted to user can include:
In the list corresponding to the historical path track after the pushed information of target businessman on the historical path track is sorted
User is prompted in interface.
It is appreciated that in application scenes, the executive agent of above steps can be user's handheld device, such as it is mobile whole
End etc., or executive agent can also be server, such as Information Push Server etc., or, or user is hand-held sets
It is standby interact with server realizing above steps.
As shown in Fig. 5 the pushed information that the embodiment of the present application is provided shows another schematic diagram at interface.Can see from figure,
When user clicks on the ID of trace route path of " coming home from work ", can be by the history corresponding to the ID of trace route path of described " coming home from work "
The pushed information of the target businessman in path locus is prompted to user in the form of a list.
Additionally, in the embodiment of the present application, realize that the display format of the pushed information is not restricted to above-mentioned mode, in reality
Using in, described pushed information etc. such as can be shown in the way of list there are other forms according to specific application scenarios,
The application is not being limited described in this embodiment.
As can be seen here, in a kind of embodiment of the method for information pushing of the application, by the historical path track for obtaining user, and
According to the historical path track, it is determined that the target businessman of user's request is determined for compliance with the historical path track, and it is described
The corresponding pushed information of target businessman;Then, the pushed information of the target businessman is pushed to user to select for user.With
Prior art is compared, and can enter row information based on the historical path track for meeting user's request using the technical scheme of the embodiment of the present application
Push, more effectively not only can improve user to shop rate, while also effectively improving Consumer's Experience.
A kind of embodiment of the device of information pushing of the application is described below, Fig. 6 is the one of a kind of device of information pushing of the application
Plant schematic diagram.As shown in fig. 6, described device 600 can include:
Path locus acquisition module 610, can be used for obtaining the historical path track of user;
Information determination module 620, can be used for according to the historical path track, it is determined that the mesh on the historical path track
Mark businessman, and the corresponding pushed information of the target businessman;
Info push module 630, can be used for for the pushed information of the target businessman being pushed to user.
In a preferred embodiment, the path locus acquisition module can include:
First computing unit, can be used for being calculated the historical path of the user according to the historical path information of the user for obtaining
Track;
Second computing unit, can be used for being calculated a plurality of history of the user according to the historical path information of the user for obtaining
Path locus, historical path track of the historical path track for the user being selected or being arranged as the user.
In a preferred embodiment, described information determining module can include:
First judging unit, can be used for judging whether the number of times of target geographic position information appearance in the historical path track is big
In first threshold;
First setting unit, can be used for being more than the number of times that the result of the judgement is appearance the target geographic position of first threshold
The corresponding businessman of information is set to target businessman.
In a preferred embodiment, described information determining module can include:
Second judging unit, can be used for judging whether the number of times of target geographic position information appearance in the historical path track is big
In Second Threshold;
Data processing unit, can be used for being more than the number of times that the result of the judgement is appearance the geographical location information of Second Threshold
Corresponding businessman is defined as pre-selected target businessman, and the time letter according to corresponding to the geographical location information of the pre-selected target businessman
Breath calculates the time range that user reaches the pre-selected target businessman;
Second setting unit, can be used for being less than the span value of the time range pre-selected target businessman of Preset Time span value
It is set to target businessman.
In a preferred embodiment, described information pushing module can include at least one of following units:
First information Tip element, can be used for the history for showing the pushed information of the target businessman on map interface
User is prompted on path locus;
Second information alert unit, described after can be used for the pushed information of target businessman on the historical path track sorts
User is prompted in list interface corresponding to historical path track.
As can be seen here, in a kind of embodiment of the method and device of information pushing of the application, by the historical path rail for obtaining user
Mark, and according to the historical path track, it is determined that the target businessman of user's request is determined for compliance with the historical path track,
And the corresponding pushed information of the target businessman;Then, the pushed information of the target businessman is pushed to user to select for user
Select.Compared with prior art, can be entered based on the historical path track for meeting user's request using the technical scheme of the embodiment of the present application
Row information push, more effectively not only can improve user to shop rate, while also effectively improving Consumer's Experience.
Although the description of the data sampling and processing of LBS, GPS, mobile communications network or the like is mentioned in teachings herein,
It is that the application is not limited to the situation that must be complete standard or mentioned data handling utility environment.It is each in the application
In individual embodiment, involved foregoing description is only the application in some embodiments in the application.Certainly, meeting in the application
Other deformations without creativeness of the process method step described in each embodiment are stated, identical application still can be realized,
This repeats no more.
Although this application provides the method operating procedure as described in embodiment or flow chart, based on conventional or without creative
Means can include more or less operating procedures.The step of enumerating in embodiment order is only numerous step execution sequences
In a kind of mode, do not represent unique execution sequence.When device or client production in practice is performed, can be according to reality
Apply example or method shown in the drawings order is performed or executed in parallel (environment of such as parallel processor or multiple threads).
Above-described embodiment illustrates device or module, specifically can be realized by computer chip or entity, or by with certain function
Product realizing.For convenience of description, it is divided into various modules with function when describing apparatus above to describe respectively.Certainly, exist
Implement the function of each module can be realized in same or multiple softwares and/or hardware during the application, it is also possible to will realize same
The module of function is realized by the combination of multiple submodule or subelement.
It is also known in the art that in addition to realizing controller in pure computer readable program code mode, completely can be with
Controller is caused with gate, switch, special IC, FPGA control by method and step is carried out programming in logic
The form of device processed and embedded microcontroller etc. is realizing identical function.Therefore this controller is considered a kind of Hardware Subdivision
Part, and the device for realizing various functions included to its inside can also be considered as the structure in hardware component.Or or even,
Can be used for realizing that the device of various functions be considered as not only being the software module of implementation method but also being in hardware component
Structure.
The application can be described in the general context of computer executable instructions, such as program module.
Usually, program module include performing particular task or realize the routine of particular abstract data type, program, object, component,
Data structure, class etc..The application is put into practice in a distributed computing environment can also, in these DCEs, by
The remote processing devices connected by communication network are performing task.In a distributed computing environment, program module can be with position
In local and remote computer-readable storage medium including including storage device.
As seen through the above description of the embodiments, those skilled in the art can be understood that the application can be by soft
Part adds the mode of required general hardware platform to realize.Based on such understanding, the technical scheme of the application is substantially in other words
The part contributed to prior art can be embodied in the form of software product, and the computer software product can be stored in
In storage medium, such as ROM/RAM, magnetic disc, CD etc., using including some instructions so that computer equipment (can be with
It is personal computer, mobile terminal, server, or network equipment etc.) perform each embodiment of the application or embodiment
Method described in some parts.
Each embodiment in this specification is described by the way of progressive, and between each embodiment, same or analogous part is mutual
Referring to what each embodiment was stressed is the difference with other embodiment.The application can be used for it is numerous general or
In special computing system environments or configuration.For example:Personal computer, server computer, handheld device portable set
Standby, laptop device, mobile communication terminal, multicomputer system, based on the system of microprocessor, programmable electronic equipment,
Network PC, minicom, mainframe computer, including the DCE etc. of any of the above system or equipment.
Although depicting the application by embodiment, it will be appreciated by the skilled addressee that the application have it is many deformation and change and
Without departing from spirit herein, it is desirable to which appended claim includes these deformations and changes without deviating from spirit herein.