CN107846463A - Information-pushing method, server, client and Vehicular system - Google Patents
Information-pushing method, server, client and Vehicular system Download PDFInfo
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- CN107846463A CN107846463A CN201711091535.4A CN201711091535A CN107846463A CN 107846463 A CN107846463 A CN 107846463A CN 201711091535 A CN201711091535 A CN 201711091535A CN 107846463 A CN107846463 A CN 107846463A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0259—Targeted advertisements based on store location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
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Abstract
The invention discloses a kind of information-pushing method, client, server and Vehicular system.This method includes：According to the vehicle use information of targeted customer, the information preference type of targeted customer is determined；According to the information preference type of targeted customer, at least one target information for meeting default information pushing condition is chosen, the client that targeted customer uses is pushed to and is shown.According to the invention, it is possible to use family can obtain the abundant information for meeting self-demand based on vehicle, the accurate information push based on vehicle is realized.
Description
Technical field
The present invention relates to technical field of vehicle, more particularly, to a kind of information-pushing method, client, vehicle, service
Device and Vehicular system.
Background technology
With the rapid development of Internet technology and equipment manufacturing technology, there is shared vehicle service, such as share certainly
Driving, shared vehicle using motor, shared electric car or even shared automobile etc., can lease to user by vehicle with timesharing or segmented model
Use, effectively using vehicle resources, provide the user efficient and inexpensive service, solve the problems, such as traffic trip.
But in current shared vehicle service, it is typically only capable to use the demand of vehicle according to user, provides a user car
Use information, for example, the positional information of vehicle, or the car according to user can be used to the user of vehicle may be used to provide
The push of use habit can use the positional information of vehicle.But user can not be based on shared vehicle, obtain other more horn of plenties
Information, Consumer's Experience are single.
Therefore, it has been recognised by the inventors that being necessary to be improved above-mentioned problems of the prior art.
The content of the invention
It is an object of the present invention to provide a kind of new solution for pushed information.
According to the first aspect of the invention, there is provided a kind of information-pushing method, including：
According to the vehicle use information of targeted customer, the information preference type of targeted customer is determined,
Wherein, to the average travel for including targeted customer in the vehicle use information；
According to the information preference type of the targeted customer, at least one mesh for meeting default information pushing condition is chosen
Information is marked, the client that the targeted customer uses is pushed to and is shown,
Wherein, the target information at least with a geographic location association.
Alternatively, the step of information preference type of the determination targeted customer includes：
According to the overall vehicle use information of all users, type threshold corresponding to different described information type of preferences is calculated
It is worth scope,
Wherein, the overall vehicle use information comprises at least the average travel of all users；
According to the vehicle use information of the targeted customer and the type threshold range, the letter of the targeted customer is determined
Cease type of preferences.
Alternatively,
The vehicle use information also one of the average traveling duration including targeted customer, sex, age；
The overall vehicle use information also including the average traveling duration of all users, sex accounting, age accounting its
One of.
Alternatively,
Described information pushing condition, it is that the type of described information meets the information preference type of the targeted customer, and
The distance of the current location in geographical position and targeted customer associated by described information is less than default distance threshold.
Alternatively, the distance threshold is the average travel of the targeted customer.
Alternatively,
When targeted customer starts the client, described the step of pushing target information is performed；
And/or
Methods described also includes：
The geographical position associated with the target information is sent to targeted customer, for the client according to described and institute
The geographical position for stating target information association shows the target information.
Alternatively, methods described also includes：
Information to be pushed is set, including at least set described information type, content and associated geographical position its
One of；
And/or
Update described information, including at least renewal described information type, content and associated geographical position wherein it
One.
According to the second aspect of the invention, there is provided a kind of information-pushing method, including：
Information display interface is provided, for showing the information pushed to user,
In the target information that the reception server pushes to user, according to the geographical position associated by the target information,
The target information is shown in described information display interface,
Wherein, the target information obtains according to the information-pushing method of any one as described in the first aspect of the present invention
Take, at least with a geographic location association.
Alternatively,
The step of display target information, includes：
In described information display interface, mark and the geographical position associated by the target information, displaying and the mesh
Communication icon corresponding to information is marked, triggering user, which operates, obtains target information；
And/or
Methods described also includes：
Information is provided interface is set, for setting information to be pushed, including at least type, the content for setting described information
One of with associated geographical position.
According to the third aspect of the invention we, there is provided a kind of server, including：
Memory, for storing executable instruction；
Processor, for the control according to the instruction, run the server and perform appointing such as first aspect present invention
The information-pushing method of meaning one.
According to the fourth aspect of the invention, there is provided a kind of client, including：
Display device, for showing human-computer interaction interface；
Memory, for storing executable instruction；
Processor, for the control according to the instruction, run the client executing such as the second aspect of the present invention institute
The information-pushing method stated.
According to the fifth aspect of the invention, there is provided a kind of Vehicular system, including：
Vehicle；
Server as according to the third aspect of the invention；
Client as according to the fourth aspect of the invention.
According to the present invention it is possible to according to the vehicle use information of user, push meets the information of user preference, to use
Family can obtain the abundant information for meeting self-demand based on vehicle.Meanwhile base can be provided to push the user of demand with information
In the accurate information Push Service of vehicle, the information push ecology for gathering bulk information push demand is formed based on vehicle.
By referring to the drawings to the present invention exemplary embodiment detailed description, further feature of the invention and its
Advantage will be made apparent from.
Brief description of the drawings
It is combined in the description and the accompanying drawing of a part for constitution instruction shows embodiments of the invention, and even
It is used for the principle for explaining the present invention together with its explanation.
Fig. 1 is the block diagram for the example for showing the hardware configuration available for the Vehicular system for realizing embodiments of the invention.
Fig. 2 shows the flow chart of the information-pushing method of the first embodiment of the present invention.
Fig. 3 shows the flow chart of the determination information preference type step of the first embodiment of the present invention.
Fig. 4 shows the block diagram of the server of the first embodiment of the present invention.
Fig. 5 shows the flow chart of the information-pushing method of the second embodiment of the present invention.
Fig. 6 shows the block diagram of the client of the second embodiment of the present invention.
Fig. 7 shows the block diagram of the Vehicular system of the third embodiment of the present invention.
Embodiment
The various exemplary embodiments of the present invention are described in detail now with reference to accompanying drawing.It should be noted that：Unless have in addition
Body illustrates that the unlimited system of part and the positioned opposite of step, numerical expression and the numerical value otherwise illustrated in these embodiments is originally
The scope of invention.
The description only actually at least one exemplary embodiment is illustrative to be never used as to the present invention below
And its application or any restrictions that use.
It may be not discussed in detail for technology, method and apparatus known to person of ordinary skill in the relevant, but suitable
In the case of, the technology, method and apparatus should be considered as part for specification.
In shown here and discussion all examples, any occurrence should be construed as merely exemplary, without
It is as limitation.Therefore, other examples of exemplary embodiment can have different values.
It should be noted that：Similar label and letter represents similar terms in following accompanying drawing, therefore, once a certain Xiang Yi
It is defined, then it need not be further discussed in subsequent accompanying drawing in individual accompanying drawing.
<Hardware configuration>
As shown in figure 1, Vehicular system 100 includes server 1000, client 2000, vehicle 3000, network 4000.
The offer processing of server 1000, database, the service point of communications service.Server 1000 can be monoblock type service
Device or across multicomputer or the decentralized service device of computer data center.Server can be various types of, such as but
It is not limited to, the webserver, NEWS SERVER, mail server, message server, Advertisement Server, file server, applies
Server, interactive server, database server, or proxy server.In certain embodiments, each server can include
The embedded logic module of hardware, software, or the proper function supported or realized for execute server or it is two or more this
The combination of class component.For example, server is such as blade server, cloud server, or can be by multiple servers group
Into server farm, one or more etc. in the server of the above-mentioned type can be included.
In one example, server 1000 can be with as shown in figure 1, fill including processor 1100, memory 1200, interface
Put 1300, communicator 1400, display device 1500, input unit 1600.Although server can also include loudspeaker, Mike
Wind etc., still, these parts are rationally unrelated with the present invention's, therefore are omitted herein.
Wherein, processor 1100 is such as can be central processor CPU, Micro-processor MCV.Memory 1200 for example wraps
Include nonvolatile memory of ROM (read-only storage), RAM (random access memory), hard disk etc..Interface arrangement 1300
Such as including USB interface, serial line interface, infrared interface etc..Communicator 1400 can for example carry out wired or wireless communication.It is aobvious
Showing device 1150 is, for example, LCDs, LED display touch display screen etc..Input unit 1160 can for example include touching
Screen, keyboard etc..
In the present embodiment, client 2000 is that have communication function, the electronic equipment of service processing function.Client
2000 can be mobile terminal, such as mobile phone, portable computer, tablet personal computer, palm PC etc..In one example, it is objective
Family end 2000 is the application apparatus for implementing control to vehicle 3000, supports to obtain trip service using vehicle for example, being provided with
The mobile phone of application program (APP).
As shown in figure 1, client 2000 can include processor 2100, memory 2200, interface arrangement 2300, communication dress
Put 2400, display device 2500, input unit 2600, output device 2700, camera device 2800, etc..Wherein, processor
2100 can be central processor CPU, Micro-processor MCV etc..Memory 2200 is for example including ROM (read-only storage), RAM
Nonvolatile memory of (random access memory), hard disk etc..Interface arrangement 2300 is for example including USB interface, earphone
Interface etc..Communicator 2400 can for example carry out wired or wireless communication.Display device 2500 is, for example, LCDs, touched
Touch display screen etc..Input unit 2600 is such as can include touch-screen, keyboard, microphone.Output device 2700 comprises at least
Loudspeaker etc..Camera device 2800 can be one or more cameras, have and take pictures, shoot video and scan Quick Response Code
Function.
Vehicle 3000 be it is any can with timesharing or point sell the right to use and share the vehicle that uses for different user, for example,
For shared shared bicycle, shared vehicle using motor, shared electric car, shared car etc..Vehicle 3000 can be bicycle, three
Take turns the various forms such as car, Moped Scooter, motorcycle and fourth wheel passenger car.
As shown in figure 1, vehicle 3000 can include processor 3100, memory 3200, interface arrangement 3300, communicator
3400th, output device 3500, input unit 3600, positioner 3700, sensor 3800, etc..Wherein, processor 3100 can
To be central processor CPU, Micro-processor MCV etc..Memory 3200 for example (is deposited at random including ROM (read-only storage), RAM
Access to memory), the nonvolatile memory of hard disk etc..Interface arrangement 3300 is such as including USB interface, earphone interface.
Communicator 3400 can for example carry out wired or wireless communication.Output device 3500 is, for example, the device of output signal, at least
Device such as loudspeaker including exporting voice etc., display device can also be included such as LCDs, touch display screen.It is defeated
Enter device 3600 such as touch-screen can be included, keyboard or microphone input voice messaging.Positioner 3700 is used
In offer positioning function, such as can be d GPS locating module, Big Dipper locating module etc..Sensor 3800 is used to obtain vehicle appearance
State information, such as can be accelerometer, gyroscope or three axles, six axles, nine axis microelectromechanicdevice systems (MEMS) etc..
Network 4000 can be that cordless communication network can also be wireline communication network, can be that LAN can also be wide
Domain net.In the Articla management system shown in Fig. 1, vehicle 3000 and server 1000, client 2000 and server 1000 can
To be communicated by network 4000.The institute in addition, vehicle 3000 and server 1000, client 2000 communicate with server 1000
Based on network 4000 can be same or different.
It should be appreciated that although Fig. 1 only shows a server 1000, client 2000, vehicle 3000, but it is not intended that
Number corresponding to limitation, multiple servers 1000, client 2000, vehicle 3000 can be included in Vehicular system 100.
So that vehicle 3000 is shared bicycle as an example, Vehicular system 100 is shared bicycle system.Server 1000 is used for
Repertoire necessary to supporting shared bicycle use is provided.Client 2000 can be mobile phone, be provided with share certainly thereon
Driving application program, shared bicycle application program can help user to obtain corresponding function etc. using vehicle 3000.
Vehicular system 100 shown in Fig. 1 is only explanatory, and never be intended to limitation the present invention, its application or
Purposes.
Applied in embodiments of the invention, although Fig. 1 only shows 1000, clients 2000, one of a server
Individual vehicle 3000, it is to be understood that in concrete application, according to the actual requirements the Vehicular system 100 can be wrapped
Include multiple servers 1000, multiple client 2000, multiple vehicles 3000.
Applied in embodiments of the invention：
The memory 1200 of server 1000 is used for store instruction, described to instruct for controlling the processor 1100
Run the server 1000 and perform information-pushing method provided in an embodiment of the present invention；
The memory 2200 of client 2000 is used for store instruction, described to instruct for controlling the processor 2100
Operation client 2000 performs information-pushing method provided in an embodiment of the present invention by the camera device 2800.
Although showing multiple devices to server 1000, client 2000, vehicle 3000 in Fig. 1, the present invention
Partial devices therein can be only related to, for example, server 1000 pertains only to memory 1200, processor 1100, client
2000 pertain only to memory 2200, processor 2100 and display device 2500, and the vehicle can a setting reservoir 3200, processing
Device 3100.
In the foregoing description, technical staff can instruct according to presently disclosed conceptual design.How instruction controls place
Reason device is operated, and this is it is known in the art that therefore being not described in detail herein.
The present general inventive concept, it is to provide a kind of new solution for information push, can be according to the car of user
Use information, push meet the information of user preference, enrich the acquisition of information experience of user, realize the information essence based on vehicle
Quasi- push.
<First embodiment>
<Method>
In the present embodiment, there is provided a kind of information-pushing method, as shown in Fig. 2 including：
Step S2100, according to the vehicle use information of targeted customer, determine the information preference type of targeted customer.
The vehicle use information of targeted customer is the related status information that targeted customer uses vehicle.Vehicle can be any
The vehicle of the right to use is obtained by the means such as leasing, buying, for example, bicycle, tricycle, power-assisted for providing shared service
Car, automobile, electric car etc..
In the present embodiment, the average travel of targeted customer is comprised at least in vehicle use information.For example, vehicle is
During shared bicycle, the average travel of targeted customer is the distance of riding that is averaged of targeted customer, can according to it is shared voluntarily
The order distance included in the sequence information of the targeted customer recorded in server in car system is counted, and passes through cumulative system
Order number of the order in summation divided by measurement period can obtain distance of averagely riding in the meter cycle, and measurement period can be with
Set according to concrete application scene, for example, measurement period could be arranged to one day or one week etc..
In one example, vehicle use information can also include the average traveling duration of targeted customer, sex, the age its
One of.For example, when vehicle is shared bicycle, the registration of the server record user in shared bicycle system can be obtained
Information and sequence information, sex, the age of targeted customer are obtained according to log-on message, can be according to the sequence information of targeted customer
In counted comprising order duration, pass through order duration summation in cumulative measurement period divided by the order number in measurement period
The time of averagely riding can be obtained as duration is averagely travelled, measurement period can be set and above-mentioned statistical average operating range
Measurement period is identical, will not be repeated here.
In addition, vehicle use information can also include the riding track focus of targeted customer.For example, vehicle is to share voluntarily
Che Shi, that user rides every time can be obtained according to the sequence information of the server record user in shared bicycle system
Point and terminal, obtain the riding track of user, count user's often riding track focus in arrival or path.Measurement period can
It is identical with the measurement period of above-mentioned statistical average operating range to set, it will not be repeated here.
In the present embodiment, according to the vehicle use information of targeted customer, the information preference type of targeted customer is determined, with
Just in subsequent step, according to target information corresponding to the push of the information preference type of targeted customer so that user is based on vehicle
While system obtains trip service, moreover it is possible to obtain the information for meeting itself preference, abundant information obtains experience.Meanwhile information
The information for meeting itself push demand can be also pushed to the user with corresponding preference by supplier, realize the information based on vehicle
Precisely push, the information push ecology for gathering bulk information push demand is formed based on vehicle.
Specifically, it is determined that the step of information preference type of targeted customer can with as shown in figure 3, including：
Step S2110, according to the overall vehicle use information of all users, calculate corresponding to different information preference types
Type threshold range.
Overall vehicle use information is the related status information using vehicle of all users.
Overall vehicle use information comprises at least the average travel of all users.
For example, when vehicle is shared bicycle, the average travel of all users be all users be averaged ride away from
From the order distance that can be included in the sequence information according to all users recorded in the server in shared bicycle system
Counted, counting the ride measurement period of distance of being averaged of all users can be set according to concrete application scene, for example, system
The meter cycle could be arranged to one day or one week etc.., can be with addition, count the measurement period of distance of riding that is averaged of all users
Set with count targeted customer be averaged ride distance measurement period it is identical.
In the present embodiment, information is to be available for any form of data of push, such as word, picture, hyperlink, dynamic
This kind of multimedia messages, the augmented reality information such as picture, 2D/3D videos etc., corresponding content can include news, notify, carry
Awake, advertisement etc..
Information preference type is type of the user for the information content of the preference of pushed information, can be answered according to specific
Divided with scene or application demand.For example, information preference type can be divided into the types such as motion, cuisines, amusement.
Specifically, the average travel for all users that can be included according to overall vehicle information calculates different letters
Cease type threshold range corresponding to type of preferences.
For example, it is assumed that the average travel that statistics obtains is allUserAveRidingDistance, information preference class
Type includes motion, cuisines and amusement, different information preference types can be calculated corresponding to type threshold range be：
Type threshold range corresponding to type of sports is more than allUserAveRidingDistance × (1+ α)；
Type threshold range corresponding to types of entertainment is less than allUserAveRidingDistance × (1- α)；
Type threshold range corresponding to cuisines type be no more than allUserAveRidingDistance × (1+ α) and
Not less than allUserAveRidingDistance × (1- α).
Wherein, α can be set according to for the engineering experience under specific application scenarios or application scenarios or experiment simulation
Put, for example, could be arranged to 0.2.
It should be appreciated that information preference type is not limited to the three types in above-mentioned example, accordingly, calculate different
The parameter that the type threshold range of information preference type uses can be correspondingly arranged αi(i=1,2 ..., ∞).
In one example, vehicle use information can also include the average traveling duration of targeted customer, sex, the age its
One of, accordingly, overall vehicle use information can also the average traveling duration including all users, sex accounting, age
One of accounting.
For example, when vehicle is shared bicycle, all users of server record in shared bicycle system can be obtained
Log-on message, sex, the age of all users are obtained according to log-on message, corresponding to count sex accounting, the sex accounting can
To account for the ratio of total number of persons including women number, and male's number accounts for total number of persons ratio, and age accounting can include drawing in advance
Each age bracket number accounts for the ratio of total number of persons in point age bracket；When order can also be included from the sequence information of all users
Long, the order duration of all users obtains blanket order duration in cumulative measurement period, and blanket order duration divided by number of users are obtained
To average traveling duration of the duration as all users of riding that be averaged of all users, measurement period can be set and above-mentioned statistics
The measurement period of the average travel of all users is identical, will not be repeated here.
Accordingly, the average information duration for all users that can also be included according to overall vehicle information, sex accounting
Or one of age accounting calculates threshold range corresponding to information preference type.
For example, based in above-mentioned example, information preference type be type threshold range corresponding to motion be more than
During allUserAveRidingDistance × (1+ α), it is assumed that counting the average traveling duration of acquisition is
AllUserAveRidingTime, type of sports is further subdivided into including severe, moderate, slight class in information preference type
Type：
Type threshold range corresponding to severe type of sports is more than allUserAveRidingTime × (1+ β)；
Type threshold range corresponding to slight type of sports is less than allUserAveRidingTime × (1- β)；
Type threshold range corresponding to moderate activity type be no more than allUserAveRidingTime × (1+ β) and
Not less than allUserAveRidingTime × (1- β).
Wherein, β can be set according to for the engineering experience under specific application scenarios or application scenarios or experiment simulation
Put, for example, could be arranged to 0.2.
It should be appreciated that information preference type is not limited to the type of lifting in above-mentioned example, accordingly, calculate different
The parameter that the type threshold range of information preference type uses can be correspondingly arranged βi(i=1,2 ..., ∞).
Similarly, when it is type threshold range corresponding to cuisines or amusement to calculate information preference type, one can also be entered
Step subdivision includes severe, moderate, mild form, the corresponding type threshold value model according to corresponding to all users averagely travel duration calculation
Enclose.
Similarly, the type of age or gender segment information can also be directed to, according to age accounting or sex accounting,
Type threshold range corresponding to calculating, do not repeat to enumerate herein.
Step S2120, according to the vehicle use information and type threshold range of targeted customer, determine the information of targeted customer
Type of preferences.
For example, the vehicle use information of targeted customer includes average travel, can be with being averaged according to all users
Operating range is calculated type threshold range and compared, and determines which type threshold range the average travel of user falls into,
The corresponding information preference type that just can determine that user.Assuming that being based on above-mentioned example, the average travel of targeted customer is more than
AllUserAveRidingDistance × (1+ α), the information preference type of corresponding user is type of sports.
In another example the vehicle use information of targeted customer also includes averagely travelling duration, by the average travel of user
Compared with type threshold range is calculated according to the average travel of all users, determine that the average travel of user falls
Enter which type threshold range, meanwhile, also by the average traveling duration of user and the average traveling duration meter according to all users
Calculation obtains type threshold range and compared, and determines which type threshold range the average traveling duration of user falls into, corresponding just energy is really
Determine the information preference type of user.For example, the average travel of targeted customer is more than allUserAveRidingDistance
× (1+ α), the average traveling duration of targeted customer are more than allUserAveRidingTime × (1+ β), the letter of corresponding user
Breath type of preferences is severe type of sports.
Similarly, the vehicle use information of targeted customer also include sex, the age when, can with corresponding sex accounting,
Age accounting compares, it is determined that the information preference type of corresponding targeted customer.
Further, it is also possible to segment different information preference types, direct basis in advance according to age, sex, region focus
Sex, age or the wheelpath focus of targeted customer, it is determined that corresponding information preference type.For example, it is based on above-mentioned example
The average travel of middle user determines that the information preference type of user is type of sports, and the age of user is 25 years old, and sex is
Male, wheelpath focus include gymnasium, and the information preference type to should determine that user is that young men is liked under type of sports
This subdivision type of good body-building.
Step S2200, according to the information preference type of targeted customer, choose at least one and meet default information push bar
The target information of part, push to the client that targeted customer uses and shown.
In the present embodiment, target information is to meet the letter of default information pushing condition in a plurality of information to be pushed
Breath.The information is to be available for any form of data of push, such as word, picture, hyperlink, animation, 2D/3D videos etc. are this kind of
Multimedia messages, augmented reality information etc., corresponding content can include news, notice, prompting, advertisement etc..The information is extremely
It is few associated with a geographical position.
For example, when information is advertisement, the geographical position of the information association can be the geographical position of the businessman of advertisement,
For example information is sport footwear advertisement, geographical position associated with it can be the store address for selling the sport footwear.
In the present embodiment, information can be pre-stored within being locally stored of equipment implemented in the present embodiment,
It can be inputted and set by peripheral operation.
In one example, the information-pushing method in the present embodiment also includes setting information to be pushed, and comprises at least
One of type, content and associated geographical position of described information is set.
Specifically, can provide information sets interface to be configured, such as information sets interface to provide text box, hand over
The operations such as the components such as mutual button are clicked on for user's implementation, input carry out the human-computer interaction interface that information to be pushed is set so that
The user for having information push demand can set information to be pushed according to self-demand, flexibly be adapted to user's request.
For example, information is advertisement, the user for having information push demand is typically businessman, it is assumed that businessman is entitled " X gram "
Manage basketball, move the businessman of women's dress, the demand that push discount information be present, interface can be set by the information of offer
The title of businessman, the picture resource address for the businessman's icon to be shown, businessman geographical position (latitude and longitude information), Shang Jiajing are set
Orientation, information type and information content etc. are sought, the content of setting can be with as shown in the table.
The configuration information example of table 1
In the present embodiment, what is pushed to targeted customer is the target information that meets information pushing condition so that target is used
Family can not only obtain abundant information based on vehicle, and the information obtained meets the preference of itself, obtains preferable information
Obtain experience.Meanwhile the information person of submitting for having information push demand can be assisted, information is pushed to the use with corresponding preference
Family, the accurate information push based on vehicle is realized, the information push ecology for gathering bulk information push demand is formed based on vehicle.
Specifically, information pushing condition is the restrictive condition of the information for selecting to push to user.Meet information push
The target information of condition, at least meet the information of user profile preference.
For example, information pushing condition, is that the type of described information meets the information preference type of the targeted customer, and
The distance of the current location in geographical position and targeted customer associated by described information is less than default distance threshold.
The current location of targeted customer can be the equipment such as server for implementing the present embodiment, currently used to user
Client request acquisition or the equipment periodic by that can position acquisition customer location are chosen after reporting server by server
Newest positional information.
For example, information is advertisement, associated geographical position is seller addresses, and the information preference type of targeted customer is fortune
It is dynamic, can select information type meet type of sports and the distance of the current location of seller addresses and targeted customer be less than it is pre-
If distance threshold merchant advertisement, such as target information can be certain apart from user in the range of pre-determined distance, manage
Scope includes the newest favor information of the businessman of sportswear.
Based on above-mentioned example, further object user profile type of preferences is severe type of sports, and target information can be with
Be certain and the current location of targeted customer distance be less than default distance threshold, business scope include the business of protecting ware for sports
The advertisement of the protecting ware for sports of the newest release of family；And targeted customer's information preference type is slight type of sports, target information can
To be the favor information for the gymnasium that the distance of certain and the current location of targeted customer are less than default distance threshold.
Specifically, default distance threshold can be according to the engineering experience under concrete application scene or experiment simulation value.
In one example, default distance threshold can be the average travel of targeted customer.Average travel can characterize
User uses the scope of activities of vehicle, and push meets the target information of the preference of user, and the geography of target information association
Position further lifts the experience that user obtains information in scope of activities of the user using vehicle.Meanwhile improve information push
Precision.
Based on above-mentioned example, those skilled in the art can be according to the application demand or application scenarios configuration information of itself
Pushing condition and selection meet the target information of information pushing condition, numerous to list herein.
In the present embodiment, after target information is chosen, target information is pushed into the client that targeted customer uses and entered
Row display.By way of client is shown can in a variety of forms, such as, there is provided human-computer interaction interface with word, picture,
The forms such as animation, multimedia show the content of the target information, or the show map on human-computer interaction interface, the root in map
According to the icon of the supplier of the geographical location marker display target information of target information association, show or prompt on the icon
Content of relevant information etc..
In one example, after target information is chosen, the geographical position associated with the target information can also be sent out
Targeted customer is delivered to, shows that the target is believed according to the geographical position associated with the target information for the client
Breath.
For example, target information is advertisement, the geographical position associated by target information is seller addresses, and client can provide
Human-computer interaction interface show map, in map on seller addresses mark show businessman's icon, on the icon display or
The content of advertisement is prompted, and the current location of display user can also be marked simultaneously and reach route, before guiding user
It is past.
In the present embodiment, the information-pushing method submitted also includes:Described information is updated, including at least the renewal letter
One of type, content and associated geographical position of breath.
Specifically, demand can be pushed according to the information of the information person of submitting, or is pushed away according to the information obtained at user
Result is sent, comes the type, content and associated geographical position of fresh information.For example, when information is advertisement, the address of businessman is removed
Move, the seller addresses for updating the Advertisement association can be corresponded to, or, united according to the sales volume of user clicks or businessman
When meter determines that the promotion effect of existing advertisement is bad, the preferential dynamics increase of businessman can be to the particular content body of the advertisement
Now new favor information etc..
In the present embodiment, can with the predetermined push cycle to targeted customer implement push target information the step of.For
Avoid creating disturbances to targeted customer, in one example, when targeted customer starts client, perform the push target letter
Breath.For example, vehicle is shared bicycle, application program (such as the mobile phone that shared bicycle service is provided is opened in targeted customer
The shared bicycle APP of middle installation) when, just perform the step of pushing target information.
<Equipment>
In the present embodiment, a kind of server 200 is also provided, for implementing the information-pushing method of the present embodiment offer,
As shown in figure 4, including：
Memory 210, for storing executable instruction；
Processor 220, for the control according to the instruction, runtime server 200 is performed such as the institute provided in the present embodiment
State the information-pushing method of any one.
In the present embodiment, server 200 can be existing offer operation, the service of management function in Vehicular system
Device, or establish wireless or wired connection newly added equipment with Vehicular system.In one example, server 200 can be with
Server 1000 as shown in Figure 1.
It will be appreciated by those skilled in the art that server 200 can be realized by various modes.For example, it can pass through
Configuration processor is instructed to realize server 200.For example, instruction can be stored in ROM, and when starting the device, will
Instruction is read in programming device from ROM to realize server 200.For example, server 200 can be cured to dedicated devices
In (such as ASIC).Server 200 can be divided into separate unit, or they can be merged to realization.
Server 200 can be realized by one kind in above-mentioned various implementations, or can pass through above-mentioned various implementations
In the combinations of two or more modes realize.
The first embodiment of the present invention has been described in conjunction with the accompanying above, according to the present embodiment, there is provided a kind of information pushes away
Delivery method and server, it can push the information for meeting user preference according to user vehicle use information, enabling a user to
The abundant information for meeting self-demand is obtained based on vehicle.Meanwhile it can be provided for the user with information push demand and be based on car
Accurate information Push Service, based on vehicle formed gather bulk information push demand information push ecology.
<Second embodiment>
<Method>
In the present embodiment, there is provided a kind of information-pushing method, as shown in figure 5, including：
Step S3100, there is provided information display interface, for show to user push information, the information at least with one
Geographic location association.
The information display interface, being can be with display information, and provides user by the man-machine interaction of operation such as clicking on, inputting
Interface.
The information is to be available for any form of data of push, such as word, picture, hyperlink, animation, 2D/3D videos
Etc. this kind of multimedia messages, augmented reality information etc., corresponding content can include news, notice, prompting, advertisement etc..
Step S3200, in the target information that the reception server pushes to user, the geography according to associated by target information
Position, in information display interface display target information.
The target information obtains according to the information-pushing method provided in first embodiment, will not be repeated here.The target
Information is to meet the information of targeted customer's preference.
The target information is at least associated with a geographical position.For example, when target information is advertisement, the information association
Geographical position can be the geographical position of the businessman of advertisement, for example information is sport footwear advertisement, geographical position associated with it
It can be the store address for selling the sport footwear to put.
Specifically, the geographical position associated by the target information, can be pre-stored within the equipment for implementing the present embodiment
Be locally stored in or sent when pushing target information to equipment by server.
Can in a variety of forms, for example, show the content of the target information, or explicitly in the mode of information display interface
Figure, the icon of the supplier of the geographical location marker display target information associated in map according to target information, in the icon
Content of upper display or prompting relevant information etc..
Include in a specific example, the step of display target information：
In information display interface, mark and the geographical position associated by the target information, displaying and target information pair
The communication icon answered, triggering user, which operates, obtains target information.
For example, target information is advertisement, the geographical position associated by target information is seller addresses, and communication icon is to characterize
Businessman's icon of businessman, can be with show map on information display interface, and mark shows businessman on seller addresses in map
Icon, show that the content of the advertisement, or prompting have ad content on the icon, triggering user is beaten by operations such as clicks
Open and browse, and the current location of display user can also be marked simultaneously and reach route, to guide user to go to.
In another example, the information-pushing method that is provided in the present embodiment, information can also be provided interface is set, used
In setting information to be pushed, including at least one of type, content and associated geographical position for setting described information.
For example, information sets interface to be to provide the components such as text box, interactive button implements click, input etc. for user
Operation carries out the human-computer interaction interface that information to be pushed is set so that the user for having information push demand can be according to itself need
Ask and information to be pushed is set, be flexibly adapted to user's request.
Specific configuration information step can be identical with the configuration information step in first embodiment, will not be repeated here.
<Equipment>
In the present embodiment, a kind of client 300 is also provided, as shown in fig. 6, including：
Display device 310, for showing human-computer interaction interface；
Memory 320, for storing executable instruction；
Processor 330, for the control according to the instruction, run the client 300 and perform the information that this implementation provides
Method for pushing.
In the present embodiment, client 300 can be that installation is provided with application journey of the vehicle using service in Vehicular system
The terminal of sequence, or installation are provided with the terminal of the application program of car operation function.In one example, server 200
Client 2000 that can be as shown in Figure 1.
It will be appreciated by those skilled in the art that client 300 can be realized by various modes.For example, it can pass through
Configuration processor is instructed to realize client 300.For example, instruction can be stored in ROM, and when starting the device, will
Instruction is read in programming device from ROM to realize client 300.For example, client 300 can be cured to dedicated devices
In (such as ASIC).Client 300 can be divided into separate unit, or they can be merged to realization.
Client 300 can be realized by one kind in above-mentioned various implementations, or can pass through above-mentioned various implementations
In the combinations of two or more modes realize.
The second embodiment of the present invention has been described in conjunction with the accompanying above, according to the present embodiment, there is provided a kind of information pushes away
Delivery method and client, it can push the information for meeting user preference according to user vehicle use information, enabling a user to
The abundant information for meeting self-demand is obtained based on vehicle.Meanwhile it can be provided for the user with information push demand and be based on car
Accurate information Push Service, based on vehicle formed gather bulk information push demand information push ecology.
<3rd embodiment>
In the present embodiment, there is provided a kind of Vehicular system 400, as shown in fig. 7, comprises：
Vehicle 410；
The server 200 provided in first embodiment；
The client 300 provided in second embodiment.
Specifically, vehicle 410 can be the vehicle that the right to use is arbitrarily obtained by the means such as leasing, buying, for example, being used for
The bicycle of shared service, tricycle, vehicle using motor, automobile, electric car etc. are provided.In one example, vehicle 410 can be as
Vehicle 3000 shown in Fig. 1.
In the present embodiment, Vehicular system 400 can be it is any by management, vehicle in use with provide user's vehicle use
The system of service.
For example, Vehicular system 400 can be shared bicycle system, vehicle 410 is shared bicycle, and server 200 is
Bicycle management is provided, runs the server of function, client 300 is to provide the application program of shared bicycle service；
When user uses shared bicycle 410 by client 300, server 200 records the log-on message of user and ordered
Single information, ride time of the sequence information including each order of user, riding track, distance etc. of riding, according to first embodiment
The method of middle offer, server 200 can be obtained from the sequence information of user user be averaged ride distance and institute it is useful
The distance of riding that is averaged at family, can calculate type threshold range corresponding to different information preference types, user is averagely ridden away from
From compared with type threshold range, determining the information preference type of user, then choose the mesh for meeting default information pushing condition
Information is marked, client 300 is pushed to, is shown from client 300 by the method provided in second embodiment to user.
In one example, Vehicular system 400 can be Vehicular system 100 as shown in Figure 1.
The third embodiment of the present invention has been described in conjunction with the accompanying above, according to the present embodiment, there is provided a kind of vehicle system
System, the information for meeting user preference can be pushed according to the vehicle use information of user, enable a user to obtain based on vehicle
Meet the abundant information of self-demand.Meanwhile the accurate information based on vehicle can be provided to push the user of demand with information
Push Service, the information push ecology for gathering bulk information push demand is formed based on vehicle.
The present invention can be system, method and/or computer program product.Computer program product can include computer
Readable storage medium storing program for executing, containing for making processor realize the computer-readable program instructions of various aspects of the invention.
Computer-readable recording medium can keep and store to perform the tangible of the instruction that uses of equipment by instruction
Equipment.Computer-readable recording medium for example can be-- but be not limited to-- storage device electric, magnetic storage apparatus, optical storage
Equipment, electromagnetism storage device, semiconductor memory apparatus or above-mentioned any appropriate combination.Computer-readable recording medium
More specifically example (non exhaustive list) includes：Portable computer diskette, hard disk, random access memory (RAM), read-only deposit
It is reservoir (ROM), erasable programmable read only memory (EPROM or flash memory), static RAM (SRAM), portable
Compact disk read-only storage (CD-ROM), digital versatile disc (DVD), memory stick, floppy disk, mechanical coding equipment, for example thereon
It is stored with punch card or groove internal projection structure and the above-mentioned any appropriate combination of instruction.Calculating used herein above
Machine readable storage medium storing program for executing is not construed as instantaneous signal in itself, the electromagnetic wave of such as radio wave or other Free propagations, leads to
Cross the electromagnetic wave (for example, the light pulse for passing through fiber optic cables) of waveguide or the propagation of other transmission mediums or transmitted by electric wire
Electric signal.
Computer-readable program instructions as described herein can be downloaded to from computer-readable recording medium it is each calculate/
Processing equipment, or outer computer or outer is downloaded to by network, such as internet, LAN, wide area network and/or wireless network
Portion's storage device.Network can include copper transmission cable, optical fiber is transmitted, is wirelessly transferred, router, fire wall, interchanger, gateway
Computer and/or Edge Server.Adapter or network interface in each calculating/processing equipment receive from network to be counted
Calculation machine readable program instructions, and the computer-readable program instructions are forwarded, for the meter being stored in each calculating/processing equipment
In calculation machine readable storage medium storing program for executing.
For perform the computer program instructions that operate of the present invention can be assembly instruction, instruction set architecture (ISA) instruction,
Machine instruction, machine-dependent instructions, microcode, firmware instructions, condition setup data or with one or more programming languages
The source code or object code that any combination is write, programming language of the programming language including object-oriented-such as
Smalltalk, C++ etc., and conventional procedural programming languages-such as " C " language or similar programming language.Computer
Readable program instructions fully can on the user computer perform, partly perform on the user computer, be only as one
Vertical software kit performs, part performs or completely in remote computer on the remote computer on the user computer for part
Or performed on server.In the situation of remote computer is related to, remote computer can pass through network-bag of any kind
LAN (LAN) or wide area network (WAN)-be connected to subscriber computer are included, or, it may be connected to outer computer (such as profit
Pass through Internet connection with ISP).In certain embodiments, by using computer-readable program instructions
Status information carry out personalized customization electronic circuit, such as PLD, field programmable gate array (FPGA) or can
Programmed logic array (PLA) (PLA), the electronic circuit can perform computer-readable program instructions, so as to realize each side of the present invention
Face.
Referring herein to method, apparatus (system) and computer program product according to embodiments of the present invention flow chart and/
Or block diagram describes various aspects of the invention.It should be appreciated that each square frame and flow chart of flow chart and/or block diagram and/
Or in block diagram each square frame combination, can be realized by computer-readable program instructions.
These computer-readable program instructions can be supplied to all-purpose computer, special-purpose computer or other programmable datas
The processor of processing unit, so as to produce a kind of machine so that these instructions are passing through computer or other programmable datas
During the computing device of processing unit, work(specified in one or more of implementation process figure and/or block diagram square frame is generated
The device of energy/action.These computer-readable program instructions can also be stored in a computer-readable storage medium, these refer to
Order causes computer, programmable data processing unit and/or other equipment to work in a specific way, so as to be stored with instruction
Computer-readable medium then includes a manufacture, and it is included in one or more of implementation process figure and/or block diagram square frame
The instruction of the various aspects of defined function/action.
Computer-readable program instructions can also be loaded into computer, other programmable data processing units or other
In equipment so that series of operation steps is performed on computer, other programmable data processing units or miscellaneous equipment, with production
Raw computer implemented process, so that performed on computer, other programmable data processing units or miscellaneous equipment
Instruct function/action specified in one or more of implementation process figure and/or block diagram square frame.
Flow chart and block diagram in accompanying drawing show system, method and the computer journey of multiple embodiments according to the present invention
Architectural framework in the cards, function and the operation of sequence product.At this point, each square frame in flow chart or block diagram can generation
One module of table, program segment or a part for instruction, the module, program segment or a part for instruction include one or more use
In the executable instruction of logic function as defined in realization.At some as the function of in the realization replaced, being marked in square frame
Can be with different from the order marked in accompanying drawing generation.For example, two continuous square frames can essentially be held substantially in parallel
OK, they can also be performed in the opposite order sometimes, and this is depending on involved function.It is also noted that block diagram and/or
The combination of each square frame and block diagram in flow chart and/or the square frame in flow chart, function or dynamic as defined in performing can be used
The special hardware based system made is realized, or can be realized with the combination of specialized hardware and computer instruction.It is right
It is well known that, realized for those skilled in the art by hardware mode, realized by software mode and by software and
It is all of equal value that the mode of combination of hardware, which is realized,.
It is described above various embodiments of the present invention, described above is exemplary, and non-exclusive, and
It is not limited to disclosed each embodiment.In the case of without departing from the scope and spirit of illustrated each embodiment, for this skill
Many modifications and changes will be apparent from for the those of ordinary skill in art field.The selection of term used herein, purport
Best explaining the principle of each embodiment, practical application or to the technological improvement in market, or make the art its
Its those of ordinary skill is understood that each embodiment disclosed herein.The scope of the present invention is defined by the appended claims.
Claims (12)
- A kind of 1. information-pushing method, it is characterised in that including：According to the vehicle use information of targeted customer, the information preference type of targeted customer is determined,Wherein, to the average travel for including targeted customer in the vehicle use information；According to the information preference type of the targeted customer, at least one target letter for meeting default information pushing condition is chosen Breath, pushes to the client that the targeted customer uses and is shown,Wherein, the target information at least with a geographic location association.
- 2. according to the method for claim 1, it is characterised in that it is described determine targeted customer information preference type the step of Including：According to the overall vehicle use information of all users, type threshold value model corresponding to different described information type of preferences is calculated Enclose,Wherein, the overall vehicle use information comprises at least the average travel of all users；According to the vehicle use information of the targeted customer and the type threshold range, determine that the information of the targeted customer is inclined Good type.
- 3. according to the method for claim 2, it is characterised in thatThe vehicle use information also one of the average traveling duration including targeted customer, sex, age；The overall vehicle use information also including the average traveling duration of all users, sex accounting, age accounting wherein it One.
- 4. according to the method for claim 1, it is characterised in thatDescribed information pushing condition, it is that the type of described information meets the information preference type of the targeted customer, and it is described The distance of the current location in geographical position and targeted customer associated by information is less than default distance threshold.
- 5. according to the method for claim 4, it is characterised in thatThe distance threshold is the average travel of the targeted customer.
- 6. according to the method for claim 1, it is characterised in thatWhen targeted customer starts the client, described the step of pushing target information is performed；And/orMethods described also includes：The geographical position associated with the target information is sent to targeted customer, for the client according to the described and mesh The geographical position of mark information association shows the target information.
- 7. according to the method for claim 1, it is characterised in that also include：Information to be pushed is set, including at least set described information type, content and associated geographical position wherein it One；And/orDescribed information is updated, including at least one of type, content and associated geographical position of renewal described information.
- A kind of 8. information-pushing method, it is characterised in that including：Information display interface is provided, for showing the information pushed to user,In the target information that the reception server pushes to user, according to the geographical position associated by the target information, in institute State information display interface and show the target information,Wherein, the target information obtains according to the information-pushing method of any one as described in claim 1-7, at least with one Individual geographic location association.
- 9. according to the method for claim 8, it is characterised in thatThe step of display target information, includes：In described information display interface, mark and the geographical position associated by the target information, displaying are believed with the target Communication icon corresponding to breath, triggering user, which operates, obtains target information；And/orMethods described also includes：Information is provided interface is set, for setting information to be pushed, including at least type, content and the institute for setting described information One of geographical position of association.
- A kind of 10. server, it is characterised in that including：Memory, for storing executable instruction；Processor, for the control according to the instruction, run the server performs any one as described in right wants 1-7 Information-pushing method.
- A kind of 11. client, it is characterised in that including：Display device, for showing human-computer interaction interface；Memory, for storing executable instruction；Processor, for the control according to the instruction, run client executing information as claimed in claim 8 or 9 Method for pushing.
- 12. a kind of Vehicular system, including：Vehicle；Server as claimed in claim 10；Client as claimed in claim 11.
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