CN106779883A - Preferential method, apparatus and system are carried out based on shared vehicle - Google Patents
Preferential method, apparatus and system are carried out based on shared vehicle Download PDFInfo
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- CN106779883A CN106779883A CN201710075979.2A CN201710075979A CN106779883A CN 106779883 A CN106779883 A CN 106779883A CN 201710075979 A CN201710075979 A CN 201710075979A CN 106779883 A CN106779883 A CN 106779883A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0211—Determining the effectiveness of discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0645—Rental transactions; Leasing transactions
Abstract
Preferential method, apparatus and system are carried out the invention provides based on shared vehicle, is related to shared technical field of transportation means.It is a kind of that preferential method, including step are carried out based on shared vehicle：Car client is ordered by shared vehicle and/or shared vehicle, the corresponding advertisement information of trade company is pushed to user；Collection obtains the identity information of the user of the advertisement information；In the case where foregoing user receives foregoing merchant, user obtains the preferential of the trade company.Using the present invention, more rich colorful information and preferential is provided to the user using shared vehicle, improve Consumer's Experience.
Description
Technical field
The present invention relates to share technical field of transportation means.
Background technology
At present, the pollution with motor vehicles to environment more comes much, and serious traffic congestion phenomenon and vehicle exhaust are dirty
Dye environmental problem annoyings many big cities, and people are intended to can have a good air quality, possesses the body of health, very
The all positive Advocating Citizen ' in many cities uses bicycle as the vehicles, can not only reduce pollution, can also take exercises.For
Facilitate citizen, Cycle Hire station is set up in city, citizen lease bicycle at Cycle Hire station, given back using after complete
Cycle Hire station.
Currently, the shared bicycle that need not be given back to specified knee is also occurred in that, conventional occupation mode is as follows.Needs make
Used time, user finds vehicle nearby by the storing map of APP or wechat public number, sends license plate number, obtains password unblock altogether
Enjoy bicycle；Or, user finds vehicle nearby using APP, and electronic lock is opened by barcode scanning.When giving back, by online paying
And lock nearby, without giving back to specified knee, but shared bicycle needs to rest in the region that Parking permitted.
Current public transport, is typically only capable to use car demand according to user, provides a user with being believed with car for vehicle
Breath, such as available positional information of vehicle etc..User is during using public transport, it is impossible to according to user
The need for or expect to provide more rich colorful information, it is difficult to further improve Consumer's Experience.
The content of the invention
It is an object of the invention to：Overcome the deficiencies in the prior art, there is provided based on shared vehicle carry out preferential method,
Apparatus and system.Using the present invention, more rich colorful information and preferential is provided to the user using shared vehicle, improved
Consumer's Experience.
To realize above-mentioned target, the invention provides following technical scheme：
It is a kind of that preferential method, including step are carried out based on shared vehicle：Car is ordered by shared vehicle and/or shared vehicle
Client, the corresponding advertisement information of trade company is pushed to user；Collection obtains the identity information of the user of the advertisement information；Foregoing
In the case that user receives foregoing merchant, user obtains the preferential of the trade company.
Further, collection obtain the advertisement information user identity information the step of include,
Collection user orders the operation information that advertisement information is triggered in car client in shared vehicle and/or shared vehicle；
Obtain the identity information of the user.
Further, collection obtain the advertisement information user identity information the step of include,
Targeted customer's identity information that foregoing advertisement information is pushed is gathered, as the identity of the user for obtaining the advertisement information
Information.
Further, the user obtain the trade company it is preferential including, by trade company pay the user it is all or part of this
Use the rate of shared vehicle；And/or, the money of the shared vehicle of all or part of other use of the user is paid by trade company
Take.
Further, car client is ordered by shared vehicle and/or shared vehicle, pushing the corresponding advertisement of trade company to user disappears
The step of breath includes,
The traveling regional information of the shared vehicle of collection user's riding；
Obtain the foregoing traveling region corresponding advertisement information of trade company nearby；
Car client is ordered by the display structure that is installed on shared vehicle and/or to the customized shared vehicle, it is defeated
Go out foregoing advertisement information.
Further, the mode that the user receives foregoing merchant is that user consumes wide with what is pushed in the trade company
Accuse the corresponding commodity of message or service.
Preferential device is carried out based on shared vehicle present invention also offers a kind of, including：
Advertisement information output circuit, it is arranged on shared vehicle and/or shared vehicle is ordered in car client, to user
Push the corresponding advertisement information of trade company；
User profile obtains circuit, connects advertisement information output circuit, is used to gather the user's that obtains the advertisement information
Identity information；
Preferential process circuit, connection user profile obtains circuit, to the identity information according to user, receives in the user
In the case of foregoing merchant, user is set to obtain the preferential of the trade company.
Further, the user profile obtains circuit includes following structure,
Information gathering sub-circuit, is used to gather user and is ordered in shared vehicle and/or shared vehicle and triggered in car client wide
Accuse the operation information of message；
Information processing sub-circuit, link information collection sub-circuit, to the operation information according to foregoing user, obtains the use
The identity information at family.
Further, the preferential process circuit includes following structure,
Customer consumption sub-circuit, is used to gather user by ordering the consumption information that car terminal is carried out；
Judge sub-circuit, customer consumption sub-circuit is connected, to judge whether the user receives according to foregoing consumption information
The service of foregoing trade company；
Shared vehicle rate treatment sub-circuit, connection judges sub-circuit, to receive the service of foregoing trade company in the user
In the case of, all or part of this of the user is paid by trade company and uses the rate for sharing vehicle；And/or, paid by trade company
The rate of the shared vehicle of all or part of other use of the user.
Further, the judgement sub-circuit includes following structure,
Information on services gathers parallel circuit, is used to obtain consumption information of the user in foregoing trade company；
Compare parallel circuit, Connection Service information gathering parallel circuit, according to foregoing consumption information, to compare foregoing consumption letter
Whether breath matches with the advertisement information of foregoing push, and in the event of a match, judges that the user have received the clothes of foregoing trade company
Business.
Further, the advertisement information output circuit includes following structure,
Location structure, is used to gather the traveling regional information of the shared vehicle of user's riding；
Information output controls circuit, connects location structure, is used to obtain the corresponding advertisement of trade company nearby of foregoing traveling region
Message；
Information output circuit, link information output control circuit is used to the display structure by being installed on shared vehicle
And/or car client is ordered to the customized shared vehicle, export foregoing advertisement information.
Preferential system is carried out based on shared vehicle present invention also offers a kind of, including：
Shared vehicle, it includes vehicle body structure, is connected with system server, is rided with for user；
Car client is ordered, is connected with system server, with for the customized shared vehicle of user；
The shared vehicle and/or shared vehicle are ordered and advertisement information output circuit are provided with car client, to
Family pushes the corresponding advertisement information of trade company；
System server, it includes,
User profile obtains circuit, connects advertisement information output circuit, is used to gather the user's that obtains the advertisement information
Identity information；
Preferential process circuit, connection user profile obtains circuit, to the identity information according to user, receives in the user
In the case of foregoing merchant, user is set to obtain the preferential of the trade company.
Further, the user profile obtains circuit includes following structure,
Information gathering sub-circuit, is used to gather user and is ordered in shared vehicle and/or shared vehicle and triggered in car client wide
Accuse the operation information of message；
Information processing sub-circuit, link information collection sub-circuit, to the operation information according to foregoing user, obtains the use
The identity information at family.
Further, the preferential process circuit includes following structure,
Customer consumption sub-circuit, is used to gather user by ordering the consumption information that car terminal is carried out；
Judge sub-circuit, customer consumption sub-circuit is connected, to judge whether the user receives according to foregoing consumption information
The service of foregoing trade company；
Shared vehicle rate treatment sub-circuit, connection judges sub-circuit, to receive the service of foregoing trade company in the user
In the case of, all or part of this of the user is paid by trade company and uses the rate for sharing vehicle；And/or, paid by trade company
The rate of the shared vehicle of all or part of other use of the user.
Further, the judgement sub-circuit includes following structure,
Information on services gathers parallel circuit, is used to obtain consumption information of the user in foregoing trade company；
Compare parallel circuit, Connection Service information gathering parallel circuit, according to foregoing consumption information, to compare foregoing consumption letter
Whether breath matches with the advertisement information of foregoing push, and in the event of a match, judges that the user have received the clothes of foregoing trade company
Business.
Further, the advertisement information output circuit includes following structure,
Location structure, is used to gather the traveling regional information of the shared vehicle of user's riding；
Information output controls circuit, connects location structure, is used to obtain the corresponding advertisement of trade company nearby of foregoing traveling region
Message；
Information output circuit, link information output control circuit is used to the display structure by being installed on shared vehicle
And/or car client is ordered to the customized shared vehicle, export foregoing advertisement information.
The present invention compared with prior art, as an example, has the following advantages that and accumulates due to using above technical scheme
Pole effect：Using the present invention, to the corresponding advertisement information of user's output trade company of the shared vehicle of riding, and can be received in user
In the case of foregoing merchant, preferential-mono- such as rebating that the trade company is supplied to user is obtained, the rebating can be used for using
Family pays the cost of use or other related rate of shared vehicle.There is provided to the user using shared vehicle by sharing vehicle
More rich colorful information and preferential, improves Consumer's Experience.
Brief description of the drawings
Fig. 1 is provided in an embodiment of the present invention preferential method flow diagram to be carried out based on shared vehicle.
Fig. 2 is the information transfer exemplary plot that preferential method is carried out based on shared vehicle provided in an embodiment of the present invention.
Fig. 3 is provided in an embodiment of the present invention preferential apparatus module structure chart to be carried out based on shared vehicle.
Fig. 4 is provided in an embodiment of the present invention preferential information organization form exemplary plot to be carried out based on shared vehicle.
Fig. 5 is provided in an embodiment of the present invention preferential system module structure chart to be carried out based on shared vehicle.
Description of reference numerals：
Shared vehicle 10, vehicle display structure 11；
User 20；
Order car terminal 30；
Device 100, advertisement information output circuit 110, user profile obtains circuit 120, preferential process circuit 130；
System 200；Shared vehicle 210, orders car client 220, advertisement information output circuit 211,221；System server
230, user profile obtains circuit 231, preferential process circuit 232.
Specific embodiment
Preferential method, device are carried out based on shared vehicle to what the present invention was provided below in conjunction with the drawings and specific embodiments
And system is described in further detail.It should be noted that technical characteristic or technical characteristic described in following embodiments
Combination is not construed as isolated, and they can be mutually combined so as to reach superior technique effect.In following implementations
In the accompanying drawing of example, the identical label that each accompanying drawing occurs represents identical feature or part, in can be applied to different embodiments.
Therefore, once being defined in a certain Xiang Yi accompanying drawing, then it need not be further discussed in subsequent accompanying drawing.
It should be noted that, depicted structure, ratio, size etc. in this specification institute accompanying drawing are only used to coordinate explanation
Content disclosed in book, so that those skilled in the art understands and reads, is not limited to invent enforceable restriction bar
Part, the modification of any structure, the change of proportionate relationship or the adjustment of size are not influenceing to invent effect and the institute's energy that can be generated
Under the purpose reached, all should fall in the range of the technology contents disclosed in invention to be covered.The side of being preferable to carry out of the invention
The scope of formula includes other realization, wherein the order of described or discussion can not be pressed, including function involved by basis is pressed
Basic mode simultaneously or in the opposite order, carrys out perform function, and this should be by the skill of embodiments of the invention art
Art personnel understood.
May be not discussed in detail for technology, method and apparatus known to person of ordinary skill in the relevant, but suitable
In the case of, the technology, method and apparatus should be considered as authorizing a part for specification.Institute that is shown here and discussing
Have in example, any occurrence should be construed as merely exemplary, not as limitation.Therefore, exemplary embodiment
Other examples can have different values.
Embodiment
It is shown in Figure 1, it is provided in an embodiment of the present invention preferential method flow diagram to be carried out based on shared vehicle.It is based on
Shared vehicle carries out preferential method, may include steps of：
S100, car client is ordered by shared vehicle and/or shared vehicle, and pushing the corresponding advertisement of trade company to user disappears
Breath.
Described shared vehicle, refers to the vehicle that can be shared for the public, and it is referred to as utility car, its general quilt
It is considered a kind of emerging Urban Traffic service.The universal shared vehicle promoted in each city, predominantly shares voluntarily at present
Car, it provides easily Green Travel to resident and traveller.It is shared vehicle, including but not limited to automobile, bicycle, electronic
Car, motorcycle.In the present embodiment, the class vehicles are preferably rided, can be bicycle, electric motor car or motorcycle.
Preferably, in the present embodiment, it is that the traveling regional information for sharing vehicle is rided based on user come to user's push
The corresponding advertisement information of trade company.Specifically, it is unrestricted as an example, car client is ordered by shared vehicle and/or shared vehicle
End, the method for pushing the corresponding advertisement information of trade company to user may include steps of：
S110, the traveling regional information of the shared vehicle of collection user's riding.
S120, obtains the foregoing traveling region corresponding advertisement information of trade company nearby.
S130, car client is ordered by the display structure being installed on shared vehicle and/or to the customized shared vehicle
End, exports foregoing advertisement information.
During the shared vehicle of user's riding is travelled to terminal from starting point, can connect by multiple regions, multiple regions
Driving path can be formed after logical, each point in the driving path can be described as travelling region.
The method of the traveling regional information of the shared vehicle of collection user's riding, can be shared by during collection traveling
The geographical location information of vehicle is obtained to obtain, or by gathering the geographical location information for ordering car terminal of user's carrying
Take.
During by sharing the geographical location information of vehicle to obtain during collection traveling, specifically, can be in shared car
Vehicle locating device is set on.Unrestricted as an example, the vehicle locating device can be for one with GPS location mould
The wireless transmitter of block, d GPS locating module mainly keeps communicating with satellite, vehicle latitude and longitude information is obtained in real time, so that can
To obtain the traveling regional information of the shared vehicle of user's riding.The radio communication function of the wireless transmitter can be by GSM
Radio receiving transmitting module is realized, by the gsm wireless transceiver module, can by including the various cars including vehicle position information
Relevant information is sent to shared Vehicular system server-centric.
It is described to order car terminal as user by gathering when ordering the geographical location information of car terminal to obtain of user's carrying
The terminal of the customized shared vehicle.Described terminal, can be that mobile phone, notebook computer, palm PC, panel computer etc. are various
Conventional mobile terminal, and various Intelligent wearable electronic equipments, such as intelligent glasses, intelligent watch etc..In the present embodiment
In, it is preferred that use mobile phone.
The method for gathering the geographical location information of mobile phone, can be that its is basic based on mobile positioning technique conventional at present
Principle is：Mobile target is interacted by the fixed base stations (ground is aerial) with multiple known coordinate positions, obtains corresponding
After measurement parameter, mobile target position in space is obtained using appropriate processing method.Measurement parameter is generally comprised but not
It is limited to transmission time, amplitude, phase and angle of arrival of radio wave etc..Mobile positioning technique includes the positioning based on mobile network
Technology and the location technology based on mobile terminal.For the location technology based on mobile terminal, its principle is based on multiple known
The Base Transmitter signal of position, institute's transmission signal carries the characteristic information relevant with base station location, when mobile terminal is received
After these signals, itself and the geometry site between each base station are determined, and its own position is determined according to related algorithm
Position estimation, so as to obtain the positional information of itself, such as architecture commonly used, GPS location and WIFI positioning.It is used equally to
The geographical location information of user terminal is obtained in the present embodiment, so as to obtain the positional information of user.
After acquiring the traveling regional information of the shared vehicle of user's riding, you can according to the traveling ground domain geographic location for obtaining
Information, obtains the foregoing traveling region corresponding advertisement information of trade company nearby.Unrestricted as an example, such as user's riding is shared
Vehicle approach * * roads commercial circle, certain catering companies of the * * roads commercial circle are preset by the system server center for sharing vehicle
Diet advertisement information.Then at the shared vehicle approach * * road commercial circles of user's riding, system server center is based on region position
Put, obtain the diet advertisement information of foregoing catering companies.
The corresponding advertisement information of traveling region location is obtained, by the advertisement information of acquisition by being installed on shared vehicle
On display structure output.
And/or, the advertisement information of acquisition is ordered into car client by the customized shared vehicle and is exported.It is described to order car client
Can be exclusively used in shared the vehicle terminal for using, or the client being nested in existing Portable intelligent terminal.
The present embodiment, it is unrestricted as an example, such as export aobvious by the user interface for ordering car client on user's carrying mobile phone
Show advertisement information.
Display structure on the shared vehicle may be mounted at the headstock part of shared vehicle.Preferably, installed in car
On handle；When shared vehicle has Chinese herbaceous peony basket, in Chinese herbaceous peony basket.
Display structure is arranged on when on handlebar, can be installed by support frame.Preferably, support frame as described above can be with
Including the holding frame for being gripped to display structure, described holding frame one end is rotatably mounted in display structure
Side, the other end of the holding frame is fixedly mounted on vehicle handle.In this way, user can as needed adjust the display knot
The direction of structure, is easy to different users to check the information of presentation.
When display structure is arranged in the Chinese herbaceous peony of shared vehicle basket, side and/or the bicycle basket of bicycle basket are may be mounted at
On bottom surface.
The display structure, is electronic display in the present embodiment, such as LCD display, LED display.It is preferred that
, using LED display, the LED screen electrically connects vehicle power by wire, and the vehicle power can be the polynary dress that generates electricity
Put, specifically, it can use battery or device of solar generating.
In the present embodiment, the corresponding advertisement information in foregoing traveling region can be in the following way obtained：Default region letter
The mapping relations of breath advertisement information corresponding with the regional information；After obtaining the traveling regional information of shared vehicle, judge described
Whether traveling regional information is to that should have advertisement information；To it there should be advertisement information in the case of, the advertisement information is obtained.
Or, the corresponding advertisement information in foregoing traveling region is obtained in the following way：Gather near the traveling region
Merchant information；Judge whether the trade company is preset with advertisement information；In the case that judgement is preset with advertisement information, the business is obtained
The advertisement information at family.
In this mode, when judging that multiple trade companies are preset with advertisement information, advertisement can be screened, improve advertisement
Effect.Specifically, following steps can be performed：According to default adline standard, each default advertisement information of trade company is obtained
Corresponding adline；The current time of the shared vehicle traveling of collection, judges the current time corresponding time period；According to default
Time period and the mapping relations of adline, obtain the corresponding adline of aforesaid intervals；According to foregoing adline, obtain
The advertisement information of the trade company of matching.
Illustrated with reference to Fig. 2.Shown in Figure 2, unrestricted as an example, such as user's riding shares vehicle on the way
Footpath * * roads commercial circle, can gather each merchant information near the commercial circle of * * roads, then judge whether each trade company is preset with advertisement information,
Through judging, the trade company of advertisement information is preset with for restaurant S, the toy in shopping center sell shop H.Thus it is possible to according to default
Adline standard, obtains the corresponding adline of each default advertisement information of trade company.Such as, restaurant S is food and drink class company, its
The advertisement of typing belongs to food and drink series advertisements；Toy sells shop H for toys company, and the advertisement of its typing belongs to amusement series advertisements.
Then, the current time of the shared vehicle traveling of collection user riding, judges the current time corresponding time period.As
The citing of typical way and it is non-limiting, such as the current time of the shared vehicle traveling of user's riding is noon 12：00, belong to lunch
Time period；If afternoon 15：00, belong to non-meal time section on daytime；If evening 20：00, belong to night hours section.
Then, according to default time period and the mapping relations of adline, foregoing lunchtime section is obtained corresponding wide
Accuse type.Used as the citing of typical way, the corresponding adline of the mapping relations, such as lunchtime section is preferably food and drink
Series advertisements, the non-meal time section on daytime, corresponding adline was preferably shopping class and amusement series advertisements, and night hours section is corresponding
Adline be preferably lodging series advertisements.
Finally, according to foregoing adline, the advertisement information of the trade company of matching is obtained.The such as shared vehicle row of user's riding
The current time sailed is noon 12：00, belong to lunchtime section, corresponding adline is preferably food and drink class, in can be choosing
Select the advertisement information that foregoing trade company S is exported to user.In this way, advertisement pushing to precision can be improved.
In the present embodiment, the identity information and/or shopping record information of current riding user can also be further gathered,
So as to obtain the preference information of user, related advertisement information is pushed to user according to the preference information.
S200, collection obtains the identity information of the user of the advertisement information.
In the present embodiment, the mode that collection obtains the identity information of the user of the advertisement information may include steps of：
Collection user orders the operation information that advertisement information is triggered in car client in shared vehicle and/or shared vehicle；
Obtain the identity information of the user.
Unrestricted as an example, the operation information of user's triggering advertisement information can pass through finger striking for user
Certain advertisement information in user interface, in a triggered, user interface can eject new window with aobvious to the advertisement information
Show complete advertisement information.Now, presumption user obtains the advertisement information, then, can obtain the identity information of the user.
The identity information of the user, can store in the system server of shared vehicle, it is also possible to which storage orders car in shared vehicle
In client, it is also possible to which storage is not limited herein in other clients for ordering car client associate with shared vehicle.
Or, targeted customer's identity information that foregoing advertisement information is pushed is gathered, as the user for obtaining the advertisement information
Identity information.In this mode, all targeted customers for being pushed advertisement information conduct has obtained the advertisement information
User, regardless of whether whether user has checked the detail of the advertisement information.Then, the identity information of these users can be obtained.
S300, in the case where foregoing user receives foregoing merchant, user obtains the preferential of the trade company.
In the present embodiment, the mode that the user receives foregoing merchant is, unrestricted as an example, can use
Commodity corresponding with the advertisement information for pushing or service are consumed in the trade company in family.As the citing of typical way, such as share
Vehicular system server orders car client by shared vehicle and/or shared vehicle, and one of certain fast food enterprise is pushed to user
The advertisement information in shop, then user obtain the advertisement information after, i.e., the shops to the fast food enterprise is consumed, now
Think that user have received the service of the shops of the fast food enterprise.
In the case where foregoing user receives foregoing merchant, user can then obtain the preferential of the trade company.Described
It is preferential, including certain rebating is provided to the user, reduce or remit certain spending limit.Preferably, as above disappeared in user
Fei Hou, pays all or part of this of the user and uses the rate for sharing vehicle by above-mentioned trade company；And/or, paid by trade company
The rate of the shared vehicle of all or part of other use of the user.If i.e. user rides shared bicycle to foregoing shops
Consumption, the then shared bicycle for having the shops to pay the user uses rate or more.
It is another embodiment of the present invention referring to Fig. 3, there is provided a kind of that preferential device 100 is carried out based on shared vehicle.
Described device 100 includes advertisement information output circuit 110, and user profile obtains circuit 120 and preferential process circuit 130.
Advertisement information output circuit 110, it is arranged on shared vehicle and/or shared vehicle is ordered in car client, to
User pushes the corresponding advertisement information of trade company.
User profile obtains circuit 120, connects advertisement information output circuit, is used to gather the user for obtaining the advertisement information
Identity information.
Preferential process circuit 130, connection user profile obtains circuit, to the identity information according to user, in the user
In the case of receiving foregoing merchant, user is set to obtain the preferential of the trade company.
In the present embodiment, the advertisement information output circuit 110 can include following structure：
Location structure, is used to gather the traveling regional information of the shared vehicle of user's riding；
Information output controls circuit, connects location structure, is used to obtain the corresponding advertisement of trade company nearby of foregoing traveling region
Message；
Information output circuit, link information output control circuit is used to the display structure by being installed on shared vehicle
And/or car client is ordered to the customized shared vehicle, export foregoing advertisement information.
Referring to Fig. 4, in the present embodiment, the shared vehicle 10 of the riding of user 20, user 20 has carried with and has ordered car terminal 30.
It is described to order the terminal that car terminal 30 is the customized shared vehicle of user.Described terminal, can be mobile phone, notes
The various conventional mobile terminals such as this computer, palm PC, panel computer, and various Intelligent wearable electronic equipments, such as
Intelligent glasses, intelligent watch etc..In the present embodiment, it is preferred that use mobile phone.
Vehicle display structure 11 is installed, vehicle display structure may be mounted at shared vehicle 10 on the shared vehicle 10
Handlebar or Chinese herbaceous peony basket in when.
The display structure 11, is electronic display in the present embodiment, such as LCD display, LED display.It is preferred that
, using LED display, the LED screen electrically connects vehicle power by wire, and the vehicle power can be the polynary dress that generates electricity
Put, specifically, it can use battery or device of solar generating.
The location structure, is used to obtain the traveling regional information of shared vehicle.It is unrestricted as an example, the positioning
Structure can be one has the wireless transmitter of d GPS locating module, and d GPS locating module mainly keeps communicating with satellite, real
When obtain vehicle latitude and longitude information, such that it is able to obtain the traveling regional information of user's shared vehicle of riding.
Described information output control circuit, connects location structure, is used to obtain trade company near foregoing traveling region corresponding
Advertisement information.Then, information output circuit, link information output control circuit is used to aobvious on shared vehicle by being installed on
Show structure and/or order car client to the customized shared vehicle, export foregoing advertisement information.
Information output control circuit, it is unrestricted as an example, can include control chip, gsm wireless transceiver module and
Memory.
Gsm wireless transceiver module, can be by including various including vehicle position information for realizing radio communication function
Vehicle-related information is sent to shared Vehicular system server-centric.
The traveling regional information that the control chip can be gathered according to location structure, the traveling regional information of acquisition is deposited
It is stored in memory, and is sent to shared Vehicular system server by gsm wireless transceiver module.Shared Vehicular system server
According to receive traveling regional information, gather the corresponding advertisement information in traveling region, will gather advertisement information by GSM without
Line transceiver module is sent to control chip.After control chip obtains the advertisement information, it is based on region location information Store and is existed
In memory, in then pushing to the display structure of information output circuit；Or, the advertisement information of acquisition is pushed into customized being somebody's turn to do
That shares vehicle orders car client.
Further, in the present embodiment, the user profile obtains circuit 120 can include following structure：
Information gathering sub-circuit, is used to gather user and is ordered in shared vehicle and/or shared vehicle and triggered in car client wide
Accuse the operation information of message；
Information processing sub-circuit, link information collection sub-circuit, to the operation information according to foregoing user, obtains the use
The identity information at family.
Further, in the present embodiment, the preferential process circuit 130 can include following structure：
Customer consumption sub-circuit, is used to gather user by ordering the consumption information that car terminal is carried out；
Judge sub-circuit, customer consumption sub-circuit is connected, to judge whether the user receives according to foregoing consumption information
The service of foregoing trade company；
Shared vehicle rate treatment sub-circuit, connection judges sub-circuit, to receive the service of foregoing trade company in the user
In the case of, all or part of this of the user is paid by trade company and uses the rate for sharing vehicle；And/or, paid by trade company
The rate of the shared vehicle of all or part of other use of the user.
Preferably, foregoing judgement sub-circuit includes following structure,
Information on services gathers parallel circuit, is used to obtain consumption information of the user in foregoing trade company；
Compare parallel circuit, Connection Service information gathering parallel circuit, according to foregoing consumption information, to compare foregoing consumption letter
Whether breath matches with the advertisement information of foregoing push, and in the event of a match, judges that the user have received the clothes of foregoing trade company
Business.
It is another embodiment of the present invention referring to Fig. 5, there is provided a kind of that preferential system 200 is carried out based on shared vehicle.
The system 200 includes shared vehicle 210, orders car client 220 and system server 230.
Shared vehicle 210, it includes vehicle body structure, is rided with for user.Shared vehicle 210 and system server
230 are connected by wireless communication networks.
Car client 220 is ordered, is connected with system server 230, with for the customized shared vehicle of user.
The shared vehicle 210 and/or shared vehicle order be provided with car client 220 advertisement information output circuit 211,
221.The advertisement information output circuit 211,221 is used to push the corresponding advertisement information of trade company to user.
System server 230 includes,
User profile obtains circuit 231, can be by telecommunication circuit direct or indirect connection advertisement information output circuit
211st, 221, it is used to gather the identity information of the user for obtaining the advertisement information.
Preferential process circuit 232, connection user profile obtains circuit 231, to the identity information according to user, in the use
In the case that family receives foregoing merchant, user is set to obtain the preferential of the trade company.
In the present embodiment, the shared vehicle 210 can directly be connected with car client 220 is ordered by wireless communication networks
Connect, it is also possible to be not directly connected, and each via wireless communication networks connection system server 230.
Preferably, in the present embodiment, the advertisement information output circuit can include following structure：
Location structure, is used to gather the traveling regional information of the shared vehicle of user's riding；
Information output controls circuit, connects location structure, is used to obtain the corresponding advertisement of trade company nearby of foregoing traveling region
Message；
Information output circuit, link information output control circuit is used to the display structure by being installed on shared vehicle
And/or car client is ordered to the customized shared vehicle, export foregoing advertisement information.Described information output circuit includes display
Structure.
Location structure, is used to obtain the traveling regional information of shared vehicle.For for example and not limitation, the location structure can
Think a wireless transmitter with d GPS locating module, d GPS locating module mainly keeps communicating with satellite, obtains in real time
Vehicle latitude and longitude information, such that it is able to obtain the traveling regional information of the shared vehicle of user's riding.The wireless transmitter
Radio communication function can be realized by gsm wireless transceiver module, by the gsm wireless transceiver module, can will include car
Positional information is sent to shared Vehicular system server in interior various vehicle-related informations.
Display structure, is used to show advertising message.The display structure, is electronic display, such as in the present embodiment
LCD display, LED display.Preferably, using LED display, the LED screen electrically connects vehicle power, the car by wire
It can be polynary TRT to carry power supply, specifically, it can use battery or device of solar generating.
Described information output control circuit, connects location structure, is used to obtain trade company near foregoing traveling region corresponding
Advertisement information.Described information output circuit, link information output control circuit is used to aobvious on shared vehicle by being installed on
Show structure and/or order car client to the customized shared vehicle, export foregoing advertisement information.Described information output circuit bag
Include display structure.
Information output control circuit, it is unrestricted as an example, can include control chip, gsm wireless transceiver module and
Memory.
Gsm wireless transceiver module, can be by including various including vehicle position information for realizing radio communication function
Vehicle-related information is sent to shared Vehicular system server-centric.
The traveling regional information that the control chip can be gathered according to location structure, the traveling regional information of acquisition is deposited
It is stored in memory, and is sent to shared Vehicular system server by gsm wireless transceiver module.Shared Vehicular system server
According to receive traveling regional information, gather the corresponding advertisement information in traveling region, will gather advertisement information by GSM without
Line transceiver module is sent to control chip.After control chip obtains the advertisement information, it is based on region location information Store and is existed
In memory, then push to information output circuit vehicle display structure in；Or, the advertisement information of acquisition is pushed to and is ordered
Make the user interface for the ordering car client output of the shared vehicle.
Further, in the present embodiment, the user profile obtains circuit 231 can include following structure：
Information gathering sub-circuit, is used to gather user and is ordered in shared vehicle and/or shared vehicle and triggered in car client wide
Accuse the operation information of message；
Information processing sub-circuit, link information collection sub-circuit, to the operation information according to foregoing user, obtains the use
The identity information at family.
Further, in the present embodiment, the preferential process circuit 232 can include following structure：
Customer consumption sub-circuit, is used to gather user by ordering the consumption information that car terminal is carried out；
Judge sub-circuit, customer consumption sub-circuit is connected, to judge whether the user receives according to foregoing consumption information
The service of foregoing trade company；
Shared vehicle rate treatment sub-circuit, connection judges sub-circuit, to receive the service of foregoing trade company in the user
In the case of, all or part of this of the user is paid by trade company and uses the rate for sharing vehicle；And/or, paid by trade company
The rate of the shared vehicle of all or part of other use of the user.
Preferably, foregoing judgement sub-circuit includes following structure,
Information on services gathers parallel circuit, is used to obtain consumption information of the user in foregoing trade company；
Compare parallel circuit, Connection Service information gathering parallel circuit, according to foregoing consumption information, to compare foregoing consumption letter
Whether breath matches with the advertisement information of foregoing push, and in the event of a match, judges that the user have received the clothes of foregoing trade company
Business.
The system server can include that information MAP sets circuit and information-processing circuit.
Described information mapping settings circuit, is used to gather default regional information advertisement information corresponding with the regional information
Mapping relations.
Described information process circuit, link information mapping settings circuit and location structure, to the row according to shared vehicle
Whether regional information and foregoing mapping relations are sailed, the traveling regional information is judged to that there should be advertisement information, and wide to that should have
In the case of accusing message, the advertisement information is obtained, the advertisement information of acquisition is sent to information output and controls circuit.Information output
The advertisement information of acquisition is pushed to display structure by control circuit；And/or, the advertisement information of acquisition is pushed to and is somebody's turn to do to customized
The customized terminal output of shared vehicle.
In another implementation method, the system server can also include advertising message Acquisition Circuit, its connection positioning knot
Structure, to the traveling regional information according to shared vehicle, gathers the merchant information near the traveling region, and judge the business
Whether family is preset with advertisement information, in the case where judging to be preset with advertisement information, obtains the advertisement information of the trade company, will obtain
Advertisement information send to information output control circuit.
In this mode, when judging that multiple trade companies are preset with advertisement information, advertisement can be screened, improve advertisement
Effect.Specifically, can be realized by following structure.Described information output control circuit includes information classification sub-circuit, when
Between information sub-circuit and information sifting sub-circuit.
Information classification sub-circuit, connects foregoing advertising message Acquisition Circuit, to be preset with advertisement information in multiple trade companies
In the case of, according to default adline standard, obtain the corresponding adline of each default advertisement information of trade company.
Temporal information sub-circuit, is used to gather the current time of shared vehicle traveling, according to the preset time period criteria for classifying,
Judge the current time corresponding time period.
Information sifting sub-circuit, link information classification sub-circuit and temporal information sub-circuit, to according to the default time
Section and the mapping relations of adline, obtain the corresponding adline of aforesaid intervals, and according to the adline, obtain matching
Trade company advertisement information, by the advertisement information of acquisition send to information output control circuit.Information output control circuit will be obtained
The advertisement information for taking pushes to display structure；And/or, the advertisement information of acquisition is pushed into ordering to the customized shared vehicle
Terminal output processed.
Unrestricted as an example, such as the shared vehicle approach * * roads commercial circle of user's riding can gather * * roads commercial circle attached
Near each merchant information, then judges whether each trade company is preset with advertisement information, and through judging, the trade company for being preset with advertisement information is
Restaurant S, the toy in shopping center sell shop H.Thus it is possible to according to default adline standard, obtain each trade company default
The corresponding adline of advertisement information.Such as, restaurant S is food and drink class company, and the advertisement of its typing belongs to food and drink series advertisements；Toy
Shop H is sold for toys company, the advertisement of its typing belongs to amusement series advertisements.
Then, the current time of the shared vehicle traveling of collection user riding, judges the current time corresponding time period.As
The citing of typical way and it is non-limiting, such as the current time of the shared vehicle traveling of user's riding is noon 12:00, belong to lunch
Time period；If afternoon 15:00, belong to non-meal time section on daytime；If evening 20:00, belong to night hours section.
Then, according to default time period and the mapping relations of adline, foregoing lunchtime section is obtained corresponding wide
Accuse type.Used as the citing of typical way, the corresponding adline of the mapping relations, such as lunchtime section is preferably food and drink
Series advertisements, the non-meal time section on daytime, corresponding adline was preferably shopping class and amusement series advertisements, and night hours section is corresponding
Adline be preferably lodging series advertisements.
Finally, according to foregoing adline, the advertisement information of the trade company of matching is obtained.The such as shared vehicle row of user's riding
The current time sailed is noon 12:00, belong to lunchtime section, corresponding adline is preferably food and drink class, in can be choosing
Select the advertisement information that foregoing trade company S is exported to user.In this way, advertisement pushing to precision can be improved.
In the present embodiment, further, can also by system server gather current riding user identity information and/
Or shopping record information, so as to obtain the preference information of user, pushing related advertisement to user according to the preference information disappears
Breath, so as to improve advertisement pushing to precision.
Foregoing description is only the description to present pre-ferred embodiments, not to any restriction of the scope of the invention, this hair
The scope of bright preferred embodiment includes other realization, wherein can not by it is described go out or the order that discusses perform work(
Energy.Any change, modification that the those of ordinary skill in field of the present invention does according to the disclosure above content, belong to claims
Protection domain.
Claims (16)
1. it is a kind of that preferential method is carried out based on shared vehicle, it is characterised in that including step：
Car client is ordered by shared vehicle and/or shared vehicle, the corresponding advertisement information of trade company is pushed to user；
Collection obtains the identity information of the user of the advertisement information；
In the case where foregoing user receives foregoing merchant, user obtains the preferential of the trade company.
2. method according to claim 1, it is characterised in that：Collection obtains the identity information of the user of the advertisement information
Step includes,
Collection user orders the operation information that advertisement information is triggered in car client in shared vehicle and/or shared vehicle；
Obtain the identity information of the user.
3. method according to claim 1, it is characterised in that：Collection obtains the identity information of the user of the advertisement information
Step includes,
Targeted customer's identity information that foregoing advertisement information is pushed is gathered, the identity as the user for obtaining the advertisement information is believed
Breath.
4. method according to claim 1, it is characterised in that：
The user obtains the preferential including paying all or part of this of the user by trade company and using shared vehicle of the trade company
Rate；And/or, the rate of the shared vehicle of all or part of other use of the user are paid by trade company.
5. method according to claim 1, it is characterised in that：Car client is ordered by shared vehicle and/or shared vehicle,
The step of pushing trade company's corresponding advertisement information to user include,
The traveling regional information of the shared vehicle of collection user's riding；
Obtain the foregoing traveling region corresponding advertisement information of trade company nearby；
Car client is ordered by the display structure being installed on shared vehicle and/or to the customized shared vehicle, before output
State advertisement information.
6. method according to claim 1, it is characterised in that：The mode that the user receives foregoing merchant is to use
Commodity corresponding with the advertisement information for pushing or service are consumed in the trade company in family.
7. it is a kind of that preferential device is carried out based on shared vehicle, it is characterised in that including：
Advertisement information output circuit, it is arranged on shared vehicle and/or shared vehicle is ordered in car client, to be pushed to user
The corresponding advertisement information of trade company；
User profile obtains circuit, connects advertisement information output circuit, is used to gather the identity of the user for obtaining the advertisement information
Information；
Preferential process circuit, connection user profile obtains circuit, to the identity information according to user, receives foregoing in the user
In the case of merchant, user is set to obtain the preferential of the trade company.
8. device according to claim 7, it is characterised in that：The user profile obtains circuit includes following structure,
Information gathering sub-circuit, is used to gather user and is ordered in shared vehicle and/or shared vehicle and triggered in car client advertisement and disappear
The operation information of breath；
Information processing sub-circuit, link information collection sub-circuit, to the operation information according to foregoing user, obtains the user's
Identity information.
9. device according to claim 7, it is characterised in that：The preferential process circuit includes following structure,
Customer consumption sub-circuit, is used to gather user by ordering the consumption information that car terminal is carried out；
Judge sub-circuit, customer consumption sub-circuit is connected, before judging whether the user receives according to foregoing consumption information
State the service of trade company；
Shared vehicle rate treatment sub-circuit, connection judges sub-circuit, to receive the feelings of the service of foregoing trade company in the user
Under condition, all or part of this of the user is paid by trade company and uses the rate for sharing vehicle；And/or, the use is paid by trade company
The rate of the shared vehicle of all or part of other use in family.
10. device according to claim 9, it is characterised in that：The judgement sub-circuit includes following structure,
Information on services gathers parallel circuit, is used to obtain consumption information of the user in foregoing trade company；
Parallel circuit is compared, Connection Service information gathering parallel circuit is according to foregoing consumption information, to compare foregoing consumption information
The no advertisement information with foregoing push is matched, and in the event of a match, judges that the user have received the service of foregoing trade company.
11. devices according to claim 7, it is characterised in that：The advertisement information output circuit includes following structure,
Location structure, is used to gather the traveling regional information of the shared vehicle of user's riding；
Information output controls circuit, connects location structure, is used to obtain the foregoing traveling region corresponding advertisement information of trade company nearby；
Information output circuit, link information output control circuit, be used to display structure by being installed on shared vehicle and/or
Car client is ordered to the customized shared vehicle, foregoing advertisement information is exported.
12. a kind of carry out preferential system based on shared vehicle, it is characterised in that including：
Shared vehicle, it includes vehicle body structure, is connected with system server, is rided with for user；
Car client is ordered, is connected with system server, with for the customized shared vehicle of user；
The shared vehicle and/or shared vehicle are ordered and advertisement information output circuit are provided with car client, to be pushed away to user
Send trade company corresponding advertisement information；
System server, it includes,
User profile obtains circuit, connects advertisement information output circuit, is used to gather the identity of the user for obtaining the advertisement information
Information；
Preferential process circuit, connection user profile obtains circuit, to the identity information according to user, receives foregoing in the user
In the case of merchant, user is set to obtain the preferential of the trade company.
13. systems according to claim 12, it is characterised in that：The user profile obtains circuit includes following structure,
Information gathering sub-circuit, is used to gather user and is ordered in shared vehicle and/or shared vehicle and triggered in car client advertisement and disappear
The operation information of breath；
Information processing sub-circuit, link information collection sub-circuit, to the operation information according to foregoing user, obtains the user's
Identity information.
14. systems according to claim 12, it is characterised in that：The preferential process circuit includes following structure,
Customer consumption sub-circuit, is used to gather user by ordering the consumption information that car terminal is carried out；
Judge sub-circuit, customer consumption sub-circuit is connected, before judging whether the user receives according to foregoing consumption information
State the service of trade company；
Shared vehicle rate treatment sub-circuit, connection judges sub-circuit, to receive the feelings of the service of foregoing trade company in the user
Under condition, all or part of this of the user is paid by trade company and uses the rate for sharing vehicle；And/or, the use is paid by trade company
The rate of the shared vehicle of all or part of other use in family.
15. systems according to claim 14, it is characterised in that：The judgement sub-circuit includes following structure,
Information on services gathers parallel circuit, is used to obtain consumption information of the user in foregoing trade company；
Parallel circuit is compared, Connection Service information gathering parallel circuit is according to foregoing consumption information, to compare foregoing consumption information
The no advertisement information with foregoing push is matched, and in the event of a match, judges that the user have received the service of foregoing trade company.
16. systems according to claim 12, it is characterised in that：The advertisement information output circuit includes following structure,
Location structure, is used to gather the traveling regional information of the shared vehicle of user's riding；
Information output controls circuit, connects location structure, is used to obtain the foregoing traveling region corresponding advertisement information of trade company nearby；
Information output circuit, link information output control circuit, be used to display structure by being installed on shared vehicle and/or
Car client is ordered to the customized shared vehicle, foregoing advertisement information is exported.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710075979.2A CN106779883A (en) | 2017-02-13 | 2017-02-13 | Preferential method, apparatus and system are carried out based on shared vehicle |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710075979.2A CN106779883A (en) | 2017-02-13 | 2017-02-13 | Preferential method, apparatus and system are carried out based on shared vehicle |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106779883A true CN106779883A (en) | 2017-05-31 |
Family
ID=58956347
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| Application Number | Title | Priority Date | Filing Date |
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| CN201710075979.2A Withdrawn CN106779883A (en) | 2017-02-13 | 2017-02-13 | Preferential method, apparatus and system are carried out based on shared vehicle |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107369042A (en) * | 2017-07-14 | 2017-11-21 | 杨克宁 | A kind of method, storage medium, server and system by sharing bicycle advertisement |
| CN107580055A (en) * | 2017-09-09 | 2018-01-12 | 深圳市赛亿科技开发有限公司 | A kind of information transmission system and method for shared bicycle |
| CN107846463A (en) * | 2017-11-08 | 2018-03-27 | 北京摩拜科技有限公司 | Information-pushing method, server, client and Vehicular system |
| CN109829739A (en) * | 2017-11-23 | 2019-05-31 | 广州市动景计算机科技有限公司 | Information displaying method, system, calculates equipment and storage medium at device |
| CN109874109A (en) * | 2017-12-01 | 2019-06-11 | 上海博泰悦臻网络技术服务有限公司 | Mobile unit and its service information pushing method |
| CN112446758A (en) * | 2019-08-28 | 2021-03-05 | 本田技研工业株式会社 | Privilege assigning system, privilege assigning method, and storage medium |
-
2017
- 2017-02-13 CN CN201710075979.2A patent/CN106779883A/en not_active Withdrawn
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107369042A (en) * | 2017-07-14 | 2017-11-21 | 杨克宁 | A kind of method, storage medium, server and system by sharing bicycle advertisement |
| CN107580055A (en) * | 2017-09-09 | 2018-01-12 | 深圳市赛亿科技开发有限公司 | A kind of information transmission system and method for shared bicycle |
| CN107846463A (en) * | 2017-11-08 | 2018-03-27 | 北京摩拜科技有限公司 | Information-pushing method, server, client and Vehicular system |
| CN109829739A (en) * | 2017-11-23 | 2019-05-31 | 广州市动景计算机科技有限公司 | Information displaying method, system, calculates equipment and storage medium at device |
| CN109874109A (en) * | 2017-12-01 | 2019-06-11 | 上海博泰悦臻网络技术服务有限公司 | Mobile unit and its service information pushing method |
| CN109874109B (en) * | 2017-12-01 | 2022-07-29 | 上海博泰悦臻网络技术服务有限公司 | Vehicle-mounted equipment and service information pushing method thereof |
| CN112446758A (en) * | 2019-08-28 | 2021-03-05 | 本田技研工业株式会社 | Privilege assigning system, privilege assigning method, and storage medium |
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