CN114638635A - Method and device for determining user rights and interests information - Google Patents
Method and device for determining user rights and interests information Download PDFInfo
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- CN114638635A CN114638635A CN202210259057.8A CN202210259057A CN114638635A CN 114638635 A CN114638635 A CN 114638635A CN 202210259057 A CN202210259057 A CN 202210259057A CN 114638635 A CN114638635 A CN 114638635A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention discloses a method and a device for determining user rights and interests information, and relates to the technical field of computers. One embodiment of the method comprises: responding to the login operation of a user, and acquiring login information of the user, wherein the login information comprises a login account and store information of the user; acquiring a preference value of the user for the property of the article according to the login account, and acquiring the preferential activity information of the store visited by the user according to the store information; and determining the rights and interests information of the user according to the preference value and the preferential activity information. Under the conditions of insufficient store data volume and small user coverage, the embodiment can carry out marketing such as differentiated commodity recommendation or coupon issuing on the user so as to achieve the purpose of updating the new user or keeping the old user. Meanwhile, accurate marketing can be realized, the maintenance cost of customers is reduced on the basis of not wasting the rights information such as coupons, and the marketing efficiency is improved.
Description
Technical Field
The invention relates to the technical field of computers, in particular to a method and a device for determining user rights and interests information.
Background
In the existing online consumption, the online consumption is usually forced to register and log in before the transaction, the order information is strongly associated with the registered member information during the transaction, and the user preference data can be obtained by tracing the historical transaction through the account number so as to be used for precise marketing such as commodity recommendation or coupon issuing. The offline consumption instantaneity is strong, the user is not forced to register a member usually, and the current offline main marketing mode is undifferentiated price reduction preferential promotion because the offline transaction is difficult to acquire the identity of the whole user, lacks data accumulation, and cannot realize differentiated commodity recommendation or coupon distribution and the like by summarizing the historical consumption behavior of a certain user.
In the process of implementing the invention, the inventor finds that at least the following problems exist in the prior art:
when the online marketing analysis scheme is directly applied offline, the problems of insufficient data volume, less user coverage and the like can occur, the preference of the user cannot be accurately analyzed, and commodity recommendation or differentiated offer issuing can not be carried out on the user. Therefore, for the offline store, under the condition that the data volume is insufficient and the user coverage is small, how to perform marketing such as differentiated commodity recommendation or coupon distribution on the user so as to achieve the purpose that a new user updates or an old user retains the marketing data is a technical problem which needs to be solved urgently.
Disclosure of Invention
In view of this, embodiments of the present invention provide a method and an apparatus for determining user rights and interests information, which can perform differentiated marketing such as commodity recommendation or coupon issue for a user under the conditions of insufficient data volume for online store leaving and small user coverage, so as to achieve the purpose of a new user pulling new or an old user remaining. Meanwhile, the users can be layered and the equity information can be layered according to the preference values of the users to different article attributes and the equity information issuing strategy included in the preferential activity information of the store, so that accurate marketing is realized, the maintenance cost of the customers is reduced on the basis of not wasting the equity information such as the discount coupons, and the marketing efficiency is improved.
To achieve the above object, according to an aspect of an embodiment of the present invention, there is provided a method for determining user right information, including:
responding to the login operation of a user, and acquiring login information of the user, wherein the login information comprises a login account and store information of the user;
acquiring a preference value of the user for the property of the article according to the login account, and acquiring the preferential activity information of the store visited by the user according to the store information;
and determining the rights and interests information of the user according to the preference value and the preferential activity information.
Optionally, the preference value of the user for the property of the article is obtained by:
acquiring an item purchase record of the user within a specified duration, wherein the item purchase record comprises an item name;
semantic analysis is carried out on the article name to obtain article attributes and the category of the article;
and for each item attribute, obtaining the preference value of the user to the item attribute according to the item purchase record of the item with the item attribute under the same category.
Optionally, the item purchase record further comprises a purchase time and a purchase quantity of the item;
obtaining the preference value of the user to the item attribute according to the item purchase record of the item with the item attribute under the same category by the user, wherein the preference value comprises the following steps:
and calculating the preference value of the user to the item attribute according to the purchase time and the purchase quantity of the user to the item with the item attribute in the same category.
Optionally, the offer information includes rights and interests information corresponding to the attributes of the items in different preference value ranges;
determining the rights and interests information of the user according to the preference value and the preferential activity information, comprising:
determining a preference value range to which the preference value belongs according to the preference value and a preset preference value range threshold;
and according to the interest information corresponding to the item attributes with different preference value ranges included in the preferential activity information, determining the interest information corresponding to the preference values as the user's interest information.
Optionally, the equity information has a use condition, and payment is made in accordance with the equity information if the use condition is satisfied.
Optionally, the right information is issued when the user logs in for the payment, or issued after the user completes the payment for the next payment.
According to another aspect of the embodiments of the present invention, there is provided an apparatus for determining user right information, including:
the system comprises a login information acquisition module, a login information acquisition module and a login information processing module, wherein the login information acquisition module is used for responding to login operation of a user and acquiring login information of the user, and the login information comprises a login account number and store information of the user;
the preference activity acquisition module is used for acquiring the preference value of the user on the article attribute according to the login account and acquiring the preference activity information of the store visited by the user according to the store information;
and the right information determining module is used for determining the right information of the user according to the preference value and the preferential activity information.
Optionally, the preference value of the user for the property of the article is obtained by:
acquiring an item purchase record of the user within a specified duration, wherein the item purchase record comprises an item name;
semantic analysis is carried out on the article name to obtain article attributes and the category of the article;
and for each item attribute, obtaining the preference value of the user to the item attribute according to the item purchase record of the item with the item attribute under the same category.
According to another aspect of the embodiments of the present invention, there is provided an electronic device for determining user interest information, including: one or more processors; a storage device, configured to store one or more programs, which when executed by the one or more processors, cause the one or more processors to implement the method for determining user right information provided by the embodiments of the present invention.
According to still another aspect of the embodiments of the present invention, there is provided a computer-readable medium on which a computer program is stored, the program, when executed by a processor, implementing the method for determining user right information provided by the embodiments of the present invention.
One embodiment of the above invention has the following advantages or benefits: the method comprises the steps of obtaining login information of a user by responding to login operation of the user, wherein the login information comprises a login account and store information of the user; acquiring a preference value of a user for an article attribute according to a login account, and acquiring preferential activity information of a store visited by the user according to store information; the technical scheme for determining the interest information of the user according to the preference value and the preferential activity information realizes that the user is marked based on the login account number of the user who logs off the store, the preference value of the user to different article attributes and the preferential activity information of the user visiting the store are obtained when the user logs on the coupon system, and then the interest information is issued to the user, so that the marketing such as differential commodity recommendation or coupon issuing can be performed on the user under the conditions of insufficient store data amount and small user coverage amount under the online condition, and the aim of updating the new user or keeping the old user is fulfilled. Meanwhile, the users can be layered and the equity information can be layered according to the preference values of the users to different article attributes and the equity information issuing strategy included in the preferential activity information of the store, so that accurate marketing is realized, the maintenance cost of the customers is reduced on the basis of not wasting the equity information such as the discount coupons, and the marketing efficiency is improved.
Further effects of the above-mentioned non-conventional alternatives will be described below in connection with the embodiments.
Drawings
The drawings are included to provide a better understanding of the invention and are not to be construed as unduly limiting the invention. Wherein:
fig. 1 is a schematic diagram of main steps of a method for determining user right information according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of the interaction of a system for issuing coupons at an offline store in accordance with one embodiment of the present invention;
FIG. 3 is a schematic view of a customer applet coupon process in accordance with one embodiment of the present invention;
FIG. 4 is a schematic diagram of a customer payment instrument process in accordance with one embodiment of the present invention;
fig. 5 is a schematic diagram of main blocks of a user right information determination apparatus according to an embodiment of the present invention;
FIG. 6 is an exemplary system architecture diagram in which embodiments of the present invention may be employed;
fig. 7 is a schematic block diagram of a computer system suitable for use in implementing a terminal device or server of an embodiment of the invention.
Detailed Description
Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, in which various details of embodiments of the invention are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
The current off-line marketing means is more original and basically has no difference and preferential. The indiscriminate commodities are discounted and promoted, the brand marketing cost is high, the brand marketing is easy to be alarmed at one time, and the purposes that a new user is updated or an old user is left are not really achieved. And a longer data precipitate cannot be formed, the consumption preference of the user can be further analyzed, and differential marketing is realized by summarizing the historical consumption behavior of a certain user. In order to solve the technical problem, the invention provides a method for determining user rights and interests information, which can solve the problem of differentiated marketing in an offline store transaction scene.
According to the technical scheme of the invention, the login account numbers or member mobile phone numbers in the order are extracted through commodity data accumulated in a transaction system and login account number (such as payment ID) data in the transaction, brand preference scores of users under commodity categories are accumulated, user layering is realized by adjusting a brand preference threshold value when brand marketing activities are carried out, different preferential rights and interests are issued to layered users, accurate marketing of brands is facilitated, the updating cost is reduced, and the marketing efficiency is increased.
Specifically, in the embodiment of the present invention, the accumulation of the preference data of the product brands may be realized, the user may be marked by the login account number (for example, the merchant account number used when the user performs applet registration) and the member mobile phone number information in the transaction order, the historical product categories of the user and the preference conditions of the product brands may be analyzed, and the preference degrees of the brands may be scored under each product category. Meanwhile, the technical scheme of the invention can also set a user hierarchical threshold value, and combines the consumption behavior of the user in a certain commodity category, if the preference degree score of the user to the commodity brand is lower than a certain threshold value, but the preference degree score of the user to other commodity brands in the commodity category is higher than a corresponding threshold value, the user is considered to have the commodity consumption habit of the commodity category, but few or no commodity with the brand is purchased in the near term, and a coupon can be issued to the user so as to recommend the commodity of the brand to the user.
The technical scheme of the invention is mainly applied to the scene of issuing the discount benefits (such as the coupons) in offline marketing. In specific applications, there are mainly two scenarios:
(1) issuing a ticket after payment: after the user finishes the transaction payment, the transaction reports a login account number and store information, the system inquires historical preference data and store activities, and issues coupons to users meeting conditions, wherein the coupon picking mode can be, for example, manual coupon picking, namely, a coupon list is popped up, and the users manually pick up the coupons; or automatic coupon, that is, the system directly issues to the user's electronic account;
(2) entering a store and scanning a code and receiving a coupon: when a user arrives at a store, the user is attracted to scan a code to enter a small program coupon through the offline material, or coupons are issued in advance in supermarkets and brand media channels. And when the coupon is received, entering a coupon receiving system, requiring the authorized login of the customer, inquiring the historical brand preference score of the customer through an authorized payment account number or mobile phone number, and matching the historical brand preference score with a user layering threshold value set in the ongoing activity of the store, thereby determining the issued coupon. For example: issuing a high-volume coupon to a user who purchased the category of goods but purchased the brand of goods less recently; the users who have bought the commodities of the category and often buy the commodities of the product brand are issued low-amount coupons for the old users to keep; and judging that the user does not have the consumption habit of the category of commodities for the user who has not bought the category of commodities, and not issuing the coupons. In this way, realize user's layering, help the brand to realize accurate marketing, reduce and draw new cost, increase marketing efficiency.
Fig. 1 is a schematic diagram illustrating main steps of a method for determining user right information according to an embodiment of the present invention. As shown in fig. 1, the method for determining user right information according to the embodiment of the present invention mainly includes the following steps S101 to S103.
Step S101: and responding to the login operation of the user, and acquiring login information of the user, wherein the login information comprises a login account and store information of the user. In the embodiment of the invention, when the user goes to a physical store to pay for shopping, the user can log in the coupon system to receive the coupon when the user goes to the store, or the user can log in the coupon system to receive the coupon when the user pays. When the coupon system receives a login request of a user, login information of the user can be obtained, wherein the login information comprises a login account of the user. The login account may be set when the user performs registration, may be automatically generated by the system when the user performs registration, may be information such as a user mobile phone number acquired when the user performs registration, or may be a third-party platform account (e.g., a merchant account) corresponding to the user when the user jumps to the coupon system through another third-party platform. Meanwhile, the association among a plurality of login accounts can be carried out according to information such as mobile phone numbers corresponding to different third-party platform accounts, so that data association processing of user dimensionality can be better carried out. In addition, the login information may also include store information, wherein the store information is determined according to the location information of the user, or manually selected by the user, or automatically input by the user, for example.
Step S102: and acquiring the preference value of the user to the property of the article according to the login account, and acquiring the preferential activity information of the store visited by the user according to the store information. The preference value of the user for the article attribute may be determined by combining historical article purchase records of a specified duration, and may be updated and stored in the database every day so that the user may search and acquire the article attribute according to the login account of the user when the user needs to use the article attribute, for example, the brand of the article. Similarly, when the off-line store has a preferential event, the preferential event information is also pre-entered into the system for searching.
According to one embodiment of the present invention, the user preference value for the property of the article can be obtained by: acquiring an item purchase record of the user within a specified duration, wherein the item purchase record comprises an item name; semantic analysis is carried out on the article name to obtain article attributes and the category of the article; and for each item attribute, obtaining the preference value of the user to the item attribute according to the item purchase record of the item with the item attribute under the same category. Wherein the item purchase record further comprises a purchase time and a purchase quantity of the item; obtaining the preference value of the user to the item attribute according to the item purchase record of the item with the item attribute under the same category by the user, wherein the preference value comprises the following steps: and calculating the preference value of the user to the item attribute according to the purchase time and the purchase quantity of the user to the item with the item attribute in the same category.
In a specific implementation process, historical item purchase records and other transaction information in a transaction system can be used, a user login account number is used as a unique mark of a customer, item purchase records contained in the user transaction information in a specified time (for example, the last year) are extracted, information such as a brand corresponding to an item and a commodity category to which the item belongs is analyzed according to an item name, a universal commodity code and the like, and a weight is configured according to key factors such as the frequency of purchasing and consuming the brand of the user, so that a preference value of the user for the brand of the item is finally obtained. The user's preference scores for the top 100 item brands under each category of items once purchased are recorded and updated daily. Specifically, the item purchase record of a certain item by the user can be obtained by associating according to the transaction order number according to the item detailed information table (for example, including the item name, the item code, the item purchase quantity, the transaction order number, and the like) and the transaction information table (for example, including the transaction order number, the transaction state, the transaction completion time, the payment method, the login account number, the member mobile phone number, and the like). The purchase record includes the name of the item, and the item attribute (i.e. the brand of the item) and the category to which the item belongs can be obtained by performing semantic analysis on the name of the item, for example: the name of the article is 250ml in a bag, semantic analysis is carried out on the name of the article, so that the attribute of the article (namely the brand of the article) is brand A, and the category of the article is food wine drink-milk product-milk.
According to the item purchasing records of the user within a specified time (for example, the last year), the item attribute corresponding to each item, the category of the item attribute, the purchasing frequency and other information can be obtained. And then, for each item attribute, calculating the preference value of the user for the item attribute according to the purchase time and the purchase quantity of the user for the item with the item attribute in the same category. For example: assuming that for the item purchase record associated with the same transaction order number, if the number of items B purchased by the user a is 2, the value of the coefficient of the purchase time set according to the rule is 0.4, and the default item score is 1, the preference value of the user a for the item attribute (for example, the brand C) of the item B is: 1 × 0.4 × 2 ═ 0.8. The coefficient value of the purchase time can be divided into different time periods according to the length of the purchase time, the coefficient values corresponding to different time periods are different, the coefficient value corresponding to the time period closer to the current time is larger, and the coefficient value corresponding to the time period farther from the current time is smaller, for example: the coefficient value for the time of purchase over one week is 0.4, the coefficient value for the time of purchase over one week to one month is 0.2, and so on. The scores of the articles can be flexibly set, the scores of the articles can be different, or the scores of the articles in the same category can be the same, and the default values are all 1. According to this method, the user preference values for the item attributes (e.g., brand names) obtained in the embodiment of the present invention are shown in table 1 below, for example.
TABLE 1
In table 1, the login account is, for example, information obtained by performing encryption processing or hash operation, and table 1 may further include information such as a member mobile phone number and a login account type of the user. Similarly, the member mobile phone number may be information after encryption processing.
When the off-line store has the preferential activity, the preferential activity information is also input into the system in advance for searching and using. When creating the preferential event and recording the strategy, recording activity information of the brand marketing event on a page, for example, the activity information comprises:
(1) the movable range is as follows: the activity time covers the merchants and stores;
(2) item attributes (e.g., brand of goods) participating in the offer: brand and category of goods to which it belongs;
(3) coupon information (e.g., coupon): configuring a plurality of batches of coupons, and configuring the denomination, consumption threshold amount, user accessible number and the like of each coupon;
(4) rights information issuance policy (e.g., coupon issuance policy): and setting the user preference value score requirement of issuing the coupons of each batch. And realizing user layering through the preference value, and issuing different coupons to each layered user. Example (c): if the preference score of the user for a certain brand is set to be more than 0.9 under a certain article category, the user is considered as a regular customer, and a regular customer feedback ticket can be issued to the user. Additionally, the requirement for a user preference score may be superimposed with a number of rules, such as: if the preference score of the user to a certain brand is less than 0.2 and the preference score of the user to other brands reaches 0.7 under a certain article category, the user is considered as a pull-up customer, and a brand pull-up ticket can be issued to the user, namely, the brand pull-up ticket is issued to customers who have consumption habits of the article category but have few or no purchase of the brand. The issuing policy of the specific rights and interests information may be set according to the requirements of the application scenario, which is not limited in the present invention.
Step S103: and determining the rights and interests information of the user according to the preference value and the preferential activity information. In one embodiment of the present invention, the offer information includes rights and interests information corresponding to the attributes of the items in different preference value ranges; and, determining the user's entitlement information based on the preference value and the offer information, comprising: determining a preference value range to which the preference value belongs according to the preference value and a preset preference value range threshold; and according to the interest information corresponding to the item attributes with different preference value ranges included in the preferential activity information, determining the interest information corresponding to the preference values as the user's interest information.
After a user logs in the coupon system, the coupon system can acquire preference values of the user for different article attributes (such as commodity brands) according to the login information of the user, can acquire preferential activity information of corresponding stores according to the login information of the user, and then can judge whether to issue right and interest information for the user and what right and interest information to issue for the user according to the preference values and the preferential activity information. Specifically, when the right and interest information to be issued corresponding to the user is determined, the right and interest information may be determined according to the right and interest information issuing policy set in the benefit activity information, where the right and interest information issuing policy essentially defines the right and interest information corresponding to the article attribute with different preference value ranges. The coupon system can obtain the preference value range of the preference value according to the preference value of the user to the property of the article, and can obtain the right information corresponding to the user according to the right information corresponding to the preference value range in the right information issuing strategy. If the right information meeting the requirements in the right information issuing strategy does not exist, the corresponding right information is not displayed, and the user does not need to select to obtain and the like. And if the right information meets the requirements in the right information issuing strategy, prompting the user to collect the right information.
In an embodiment of the present invention, the equity information has a use condition, and in a case where the use condition is satisfied, payment is made in accordance with the equity information. Taking the coupons as an example, each coupon has a corresponding use condition, and corresponding deduction is performed when shopping payment is performed only under the condition that the use condition is met. The use condition of the rights and interests information includes, for example, use time, use object (property of the item), rights and interests (for example, 10 yuan for full 50 yuan, or 8 folds for full 50 yuan), bound login account (for example, only the issued login account is available for payment), and the like. Meanwhile, the coupon system background also records the specific state of the rights and interests information of the user, such as: unused, used, expired, etc.
According to the technical scheme of the invention, the rights and interests information is issued for the payment when the user logs in, or is issued for the next payment after the user finishes the payment. In the embodiment of the invention, the scene of issuing the rights and interests information by the online store can comprise two scenes of issuing the rights and interests after payment and issuing the rights and interests before payment. For the scene of issuing rights and interests after payment, the attribute preference value of the article can be calculated according to the purchase record of the article within the specified duration after payment, and the rights and interests information to be issued to the user is determined by combining the preferential activity information of the store, so that the user can use the rights and interests information for purchasing the article next time; and for the scene of issuing the rights and interests before payment, calculating the attribute preference value of the article according to the article purchase record in the specified duration before payment, and determining the rights and interests information to be sent to the user by combining the preferential activity information of the store, so that the user can use the rights and interests information when purchasing the articles.
In an embodiment of the invention, the coupon system is implemented, for example, based on a coupon applet, the entitlement information is implemented, for example, in the form of a coupon, and the item attribute is, for example, a brand of the good. Fig. 2 is a schematic diagram of the interaction process of the system for issuing coupons of an offline store according to an embodiment of the present invention. As shown in fig. 2, there is shown a process of data interaction between 5 systems, namely a preference scoring system, an activity entry system, a rule judgment system, a coupon applet and a transaction system, to implement coupon issue for an offline store, which mainly includes the following steps:
step 1, a preference scoring system analyzes according to historical article purchasing records to obtain preference values of users to different commodity brands, and can update the preference values at regular time (for example, every day);
step 2, the activity entry system creates activities and enters activity information, such as activity range, commodity brands related to the activities, coupons and rights and interests information issuing strategies, and the like;
step 3, after the user logs in the coupon receiving small program, the coupon receiving small program acquires login information of the user, the login information comprises a login account and store information, and the login information is sent to the rule judgment system;
step 4, the rule judging system obtains preference values of the user for different commodity brands from the preference scoring system according to the login account in the login information; acquiring activity information of stores visited by a user from the activity entry system according to store information in the login information;
step 5, the rule judging system judges whether the coupon is issued to the user or not and what kind of coupon is issued to the user according to the preference values of the user to different commodity brands and the rights and interests information issuing strategy included in the activity information, and returns the coupon to the coupon getting applet for displaying;
step 6, judging the coupons sent by the system by the coupon applet show rule, prompting the user to pick up the coupons and providing the user with a query of the state of the picked coupons;
and 7, when the user carries out off-line payment, the transaction system acquires the available coupons of the user from the coupon applet, judges whether the use conditions of the coupons are met, and automatically checks and sells the coupons and carries out payment processing under the condition that the use conditions are met.
Among the above steps, the steps 1 and 2 are not performed in a strict order.
Figure 3 is a schematic diagram of a customer applet coupon process in accordance with one embodiment of the present invention. As shown in fig. 3, when a customer enters a store, coupon picking prompt information is provided on both sides of an entrance of a supermarket store or on a poster in the store, and a user can enter a coupon retrieving applet in a mode of scanning a two-dimensional code on the poster in the store, or can directly search the coupon retrieving applet and then enter the applet to authorize the coupon retrieval, so as to be used for discount deduction during payment.
FIG. 4 is a schematic diagram of a customer payment instrument process in accordance with one embodiment of the present invention. As shown in fig. 4, when the customer checks out the shop, the coupon is checked out directly by the code-scanning payment, and the coupon can be issued again to attract the customer to go to the shop again.
Fig. 5 is a schematic diagram of main blocks of a device for determining user rights information according to an embodiment of the present invention. As shown in fig. 5, the apparatus 500 for determining user rights information according to the embodiment of the present invention mainly includes a login information obtaining module 501, a preference activity obtaining module 502, and a rights information determining module 503.
A login information obtaining module 501, configured to obtain login information of a user in response to a login operation of the user, where the login information includes a login account of the user and store information;
a preference activity obtaining module 502, configured to obtain a preference value of the user for an item attribute according to the login account, and obtain, according to the store information, preference activity information of a store visited by the user;
and a right information determining module 503, configured to determine right information of the user according to the preference value and the benefit activity information.
According to one embodiment of the invention, the user preference value for the item attribute is obtained by: acquiring an item purchase record of the user within a specified duration, wherein the item purchase record comprises an item name; semantic analysis is carried out on the item name to obtain item attributes and the category of the item; and for each item attribute, obtaining the preference value of the user to the item attribute according to the item purchase record of the item with the item attribute under the same category.
According to another embodiment of the invention, the item purchase record further comprises a purchase time and a purchase quantity of the item; and, obtaining the preference value of the user for the item attribute according to the item purchase record of the item having the item attribute under the same category by the user, includes: and calculating the preference value of the user to the item attribute according to the purchase time and the purchase quantity of the item with the item attribute in the same category.
According to another embodiment of the present invention, the offer information includes rights information corresponding to attributes of the items in different preference value ranges; the equity information determination module 503 may also be configured to:
determining a preference value range to which the preference value belongs according to the preference value and a preset preference value range threshold;
and according to the interest information corresponding to the item attributes with different preference value ranges included in the preferential activity information, determining the interest information corresponding to the preference values as the user's interest information.
According to still another embodiment of the present invention, the equity information has a use condition, and payment is made according to the equity information in a case where the use condition is satisfied.
According to another embodiment of the invention, the right information is issued for the payment when the user logs in, or issued for the next payment after the user completes the payment.
According to the technical scheme of the embodiment of the invention, the login information of the user is acquired by responding to the login operation of the user, wherein the login information comprises the login account and store information of the user; acquiring a preference value of a user for an article attribute according to a login account, and acquiring preferential activity information of a store visited by the user according to store information; the technical scheme for determining the interest information of the user according to the preference value and the preferential activity information realizes that the user is marked based on the login account number of the user who logs off the store, the preference value of the user to different article attributes and the preferential activity information of the user visiting the store are obtained when the user logs on the coupon system, and then the interest information is issued to the user, so that the marketing such as differential commodity recommendation or coupon issuing can be performed on the user under the conditions of insufficient store data amount and small user coverage amount under the online condition, and the aim of updating the new user or keeping the old user is fulfilled. Meanwhile, the users can be layered and the equity information can be layered according to the preference values of the users to different article attributes and the equity information issuing strategy included in the preferential activity information of the store, so that accurate marketing is realized, the maintenance cost of the customers is reduced on the basis of not wasting the equity information such as the discount coupons, and the marketing efficiency is improved.
Fig. 6 illustrates an exemplary system architecture 600 of a method of determining user entitlement information or a device for determining user entitlement information to which an embodiment of the present invention may be applied.
As shown in fig. 6, the system architecture 600 may include terminal devices 601, 602, 603, a network 604, and a server 605. The network 604 serves to provide a medium for communication links between the terminal devices 601, 602, 603 and the server 605. Network 604 may include various types of connections, such as wire, wireless communication links, or fiber optic cables, to name a few.
A user may use the terminal devices 601, 602, 603 to interact with the server 605 via the network 604 to receive or send messages or the like. The terminal devices 601, 602, 603 may have installed thereon various communication client applications, such as shopping-like applications, coupon-pickup applications, applet-like applications, instant messaging tools, etc. (by way of example only).
The terminal devices 601, 602, 603 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like.
The server 605 may be a server providing various services, such as a background management server (for example only) providing support for shopping websites browsed by users using the terminal devices 601, 602, 603. The background management server can acquire login information of the user from data such as the received user interest information determining request, wherein the login information comprises a login account and store information of the user; acquiring a preference value of the user for the property of the article according to the login account, and acquiring the preferential activity information of the store visited by the user according to the store information; and determining the rights and interests information of the user according to the preference value and the preferential activity information, and feeding back a processing result (such as the rights and interests information of the user, for example only) to the terminal equipment.
It should be noted that the method for determining the user right information provided by the embodiment of the present invention is generally executed by the server 605, and accordingly, the device for determining the user right information is generally disposed in the server 605.
It should be understood that the number of terminal devices, networks, and servers in fig. 6 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for an implementation.
Referring now to FIG. 7, a block diagram of a computer system 700 suitable for use with a terminal device or server implementing an embodiment of the invention is shown. The terminal device or the server shown in fig. 7 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 7, the computer system 700 includes a Central Processing Unit (CPU)701, which can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)702 or a program loaded from a storage section 708 into a Random Access Memory (RAM) 703. In the RAM 703, various programs and data necessary for the operation of the system 700 are also stored. The CPU 701, the ROM 702, and the RAM 703 are connected to each other via a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.
The following components are connected to the I/O interface 705: an input portion 706 including a keyboard, a mouse, and the like; an output section 707 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 708 including a hard disk and the like; and a communication section 709 including a network interface card such as a LAN card, a modem, or the like. The communication section 709 performs communication processing via a network such as the internet. A drive 710 is also connected to the I/O interface 705 as needed. A removable medium 711 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 710 as necessary, so that a computer program read out therefrom is mounted into the storage section 708 as necessary.
In particular, according to the embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 709, and/or installed from the removable medium 711. The computer program performs the above-described functions defined in the system of the present invention when executed by the Central Processing Unit (CPU) 701.
It should be noted that the computer readable medium shown in the present invention can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present invention, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present invention, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units or modules described in the embodiments of the present invention may be implemented by software, or may be implemented by hardware. The described units or modules may also be provided in a processor, and may be described as: a processor includes a login information acquisition module, a preference activity acquisition module, and a rights information determination module. The names of these units or modules do not constitute a limitation to the units or modules themselves in some cases, and for example, the login information acquisition module may also be described as a "module for acquiring login information of a user in response to a login operation of the user".
As another aspect, the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable medium carries one or more programs which, when executed by a device, cause the device to comprise: responding to the login operation of a user, and acquiring login information of the user, wherein the login information comprises a login account and store information of the user; acquiring a preference value of the user for an article attribute according to the login account, and acquiring preferential activity information of a store visited by the user according to the store information; and determining the rights and interests information of the user according to the preference value and the preferential activity information.
According to the technical scheme of the embodiment of the invention, the login information of the user is acquired by responding to the login operation of the user, wherein the login information comprises the login account and store information of the user; acquiring a preference value of a user for an article attribute according to a login account, and acquiring preferential activity information of a store visited by the user according to store information; the technical scheme for determining the interest information of the user according to the preference value and the preferential activity information realizes that the user is marked based on the login account number of the user who logs off the store, the preference value of the user to different article attributes and the preferential activity information of the user visiting the store are obtained when the user logs on the coupon system, and then the interest information is issued to the user, so that the marketing such as differential commodity recommendation or coupon issuing can be performed on the user under the conditions of insufficient store data amount and small user coverage amount under the online condition, and the aim of updating the new user or keeping the old user is fulfilled. Meanwhile, the users can be layered and the equity information can be layered according to the preference values of the users to different article attributes and the equity information issuing strategy included in the preferential activity information of the store, so that accurate marketing is realized, the maintenance cost of the customers is reduced on the basis of not wasting the equity information such as the discount coupons, and the marketing efficiency is improved.
The above-described embodiments should not be construed as limiting the scope of the invention. Those skilled in the art will appreciate that various modifications, combinations, sub-combinations, and substitutions can occur, depending on design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. A method for determining user rights information, comprising:
responding to the login operation of a user, and acquiring login information of the user, wherein the login information comprises a login account and store information of the user;
acquiring a preference value of the user for the property of the article according to the login account, and acquiring the preferential activity information of the store visited by the user according to the store information;
and determining the rights and interests information of the user according to the preference value and the preferential activity information.
2. The method of claim 1, wherein the user preference value for an item attribute is obtained by:
acquiring an item purchase record of the user within a specified duration, wherein the item purchase record comprises an item name;
semantic analysis is carried out on the article name to obtain article attributes and the category of the article;
and for each item attribute, obtaining the preference value of the user to the item attribute according to the item purchase record of the item with the item attribute under the same category.
3. The method of claim 2, wherein the item purchase record further comprises a purchase time and a purchase quantity of the item;
obtaining the preference value of the user to the item attribute according to the item purchase record of the item with the item attribute under the same category by the user, wherein the preference value comprises the following steps:
and calculating the preference value of the user to the item attribute according to the purchase time and the purchase quantity of the user to the item with the item attribute in the same category.
4. The method of claim 1, wherein the offer information includes rights information corresponding to attributes of the item in different preference value ranges;
determining the rights and interests information of the user according to the preference value and the preferential activity information, comprising:
determining a preference value range to which the preference value belongs according to the preference value and a preset preference value range threshold;
and according to the interest information corresponding to the item attributes with different preference value ranges included in the preferential activity information, determining the interest information corresponding to the preference values as the user's interest information.
5. The method of claim 1, wherein the equity information has a use condition, and wherein payment is made in accordance with the equity information if the use condition is satisfied.
6. The method of claim 1, wherein the rights information is issued for the payment at the time of user login or for the next payment after the user completes the payment.
7. An apparatus for determining user rights information, comprising:
the system comprises a login information acquisition module, a login information acquisition module and a login information processing module, wherein the login information acquisition module is used for responding to login operation of a user and acquiring login information of the user, and the login information comprises a login account number and store information of the user;
the preference activity acquisition module is used for acquiring the preference value of the user on the article attribute according to the login account and acquiring the preference activity information of the store visited by the user according to the store information;
and the right information determining module is used for determining the right information of the user according to the preference value and the preferential activity information.
8. The apparatus of claim 7, wherein the user preference value for an item attribute is derived by:
acquiring an item purchase record of the user within a specified duration, wherein the item purchase record comprises an item name;
semantic analysis is carried out on the article name to obtain article attributes and the category of the article;
and for each item attribute, obtaining the preference value of the user to the item attribute according to the item purchase record of the item with the item attribute under the same category.
9. An electronic device that determines user entitlement information, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-6.
10. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-6.
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| CN202210259057.8A CN114638635A (en) | 2022-03-16 | 2022-03-16 | Method and device for determining user rights and interests information |
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| CN202210259057.8A CN114638635A (en) | 2022-03-16 | 2022-03-16 | Method and device for determining user rights and interests information |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN117078309A (en) * | 2023-09-28 | 2023-11-17 | 广州趣米网络科技有限公司 | User interest display method and system based on merchant information |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN117078309A (en) * | 2023-09-28 | 2023-11-17 | 广州趣米网络科技有限公司 | User interest display method and system based on merchant information |
| CN117078309B (en) * | 2023-09-28 | 2024-04-09 | 广州趣米网络科技有限公司 | User interest display method and system based on merchant information |
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