JP6932940B2 - Campaign management device and campaign management system - Google Patents

Description

The present invention relates to a campaign management device and a campaign management system.

Traditionally, corporate campaigns have been conducted to promote sales to users. For example, some products apply for a campaign by attaching a sticker with a serial code to a specific product to prove the purchase by attaching the serial code, or by attaching a receipt to a postcard to prove the purchase. ..
Then, instead of pasting the receipt, a technique of photographing the receipt and certifying the purchase is disclosed (for example, Patent Documents 1 and 2).
Further, when a campaign is won, points that can be exchanged for products are given as a privilege (for example, Patent Document 3).

JP-A-2015-79371 Japanese Patent No. 5977277 Japanese Unexamined Patent Publication No. 2014-6596

In addition to the campaigns that require purchasing as described above, there are also open campaigns that do not require purchasing for the purpose of improving the name recognition of companies.
In addition, when points are given to the winning user as a prize, the points may not be used and may stay.

Therefore, an object of the present invention is to provide a campaign management device and a campaign management system for effectively utilizing the points given in various campaigns.

The present invention solves the above problems by the following solutions.
The first invention is a user data storage unit that stores user data including accumulated points related to users, prize data related to one or more prizes, and prize data storage that stores points associated with each prize. When the result of the lottery for the application received by the department, the application receiving means for accepting the application for the campaign from the user's terminal, and the application received by the application receiving means is a winning result, the prize data is used as the prize candidate data in the terminal. The prize candidate output means to be transmitted to, the selection data receiving means to receive the selection data from the terminal, and the accumulation points of the user when the selection data received by the selection data receiving means is the addition of points. It is a campaign management device including a point updating means for updating the total points of the points corresponding to the prize data.
The second invention is when, in the campaign management device of the first invention, the winning point storage unit that stores the points to be given to the winner and the result of the lottery for the application accepted by the application receiving means are winning. , The prize data that can be exchanged with the point giving means that extracts points from the winning point storage unit and gives them to the user and the total points of the accumulated points of the user and the points given by the point giving means. The prize extraction means for extracting from the prize data storage unit based on the user data stored in the user data storage unit is provided, and the prize candidate output means is extracted by the prize extraction means. It is a campaign management device characterized in that the prize data is transmitted to the terminal as the prize candidate data.
The third invention includes, in the campaign management device of the second invention, a request receiving means for receiving request data of other prize data from the terminal, and the prize extracting means responds to the reception by the request receiving means. Based on the user data stored in the user data storage unit, other prize data that can be exchanged at the total points excluding the previously extracted prize data is extracted from the prize data storage unit. It is a campaign management device characterized by.
The fourth invention provides a user data storage unit that stores user data related to users, a winning point storage unit that stores points given to winners, and locations of a plurality of websites that can use the points. The address storage unit that stores the indicated address information, the application acceptance means that accepts applications for the campaign that provides the points to the winners from the user's terminal, and the result of the lottery for the applications accepted by the application acceptance means are won. If this is the case, the address storage unit is based on the point-giving means for granting points extracted from the winning point storage unit to the user and the user data stored in the user data storage unit. It is a campaign management device including an address extraction means for extracting the address information stored in the above and an address output means for transmitting the address information extracted by the address extraction means to the terminal.
The fifth invention is a user point that is communicably connected to any of the campaign management devices from the first invention to the fourth invention and the campaign management device and stores the accumulated points of each user. It is a campaign management system including a point management device including a storage unit, a Web browser, and a terminal for displaying data received from the campaign management device on the display unit using the Web browser.

According to the present invention, it is possible to provide a campaign management device and a campaign management system for effectively utilizing the points given in various campaigns.

It is a figure which shows the functional block of the campaign management system which concerns on 1st Embodiment. It is a figure which shows the display example in the mobile terminal which concerns on 1st Embodiment. It is a flowchart which shows the main process in the campaign management server which concerns on 1st Embodiment. It is a figure for demonstrating the prize extraction process in the campaign management server which concerns on 1st Embodiment. It is a figure which shows the functional block of the campaign management system which concerns on 2nd Embodiment. It is a flowchart which shows the main process in the campaign management server which concerns on 2nd Embodiment. It is a flowchart which shows the main process in the campaign management server which concerns on 2nd Embodiment. It is a figure which shows the display example in the mobile terminal which concerns on 2nd Embodiment. It is a figure which shows the functional block of the campaign management system which concerns on 3rd Embodiment. It is a flowchart which shows the data acquisition process in the campaign management server which concerns on 3rd Embodiment. It is a figure which shows the specific example in the data acquisition process which concerns on 3rd Embodiment. It is a figure which shows the display example in the mobile terminal which concerns on 3rd Embodiment. It is a flowchart which shows the main process in the campaign management server which concerns on 3rd Embodiment. It is a figure for demonstrating the prize extraction process in the campaign management server which concerns on 3rd Embodiment.

Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings. It should be noted that this is only an example, and the technical scope of the present invention is not limited to this.
(First Embodiment)
FIG. 1 is a diagram showing a functional block of the campaign management system 100 according to the first embodiment.
In the campaign management system 100, a user (user) of the mobile terminal 4 applies for a campaign managed by the campaign management server 1 (campaign management device) using the mobile terminal 4. Then, in the campaign management system 100, when the user of the mobile terminal 4 is elected, the campaign management server 1 uses the history data (user data) of the Web page browsed by the mobile terminal 4 to the user's preference. The prize that seems to match is output to the mobile terminal 4 as a candidate.

The campaign management system 100 includes a campaign management server 1 and a mobile terminal 4.
The campaign management server 1 and the mobile terminal 4 are connected to each other via the communication network N and the base station Bs.
The communication network N is a network between the campaign management server 1 and the base station Bs, such as an Internet line and a mobile terminal communication network.
The base station Bs relays for communication between the mobile terminal 4 and the campaign management server 1. The base stations Bs are, for example, base stations of wireless LAN (Local Area Network), base stations for mobile terminal communication networks of telecommunications carriers, and the like.

<Campaign management server 1>
The campaign management server 1 corresponds to various campaigns, and manages a group of prizes provided to the user for each campaign. In addition, the campaign management server 1 extracts from the prize group the prize candidates recommended to the user of the mobile terminal 4 as a prize by using the history data of the Web pages that have been browsed so far on the winning mobile terminal 4 that applied for the campaign. Then, it is transmitted to the user's mobile terminal 4.
Hereinafter, in the embodiment, the campaign management server 1 will be described as a server that realizes a website for a campaign (hereinafter, referred to as a campaign site).

The campaign management server 1 includes a control unit 10, a storage unit 30, and a communication interface unit 39.
The control unit 10 is a CPU (central processing unit) that controls the entire campaign management server 1. The control unit 10 executes various functions in cooperation with the above-mentioned hardware by appropriately reading and executing the OS (operating system) stored in the storage unit 30 and various application programs.
The control unit 10 includes a data collection unit 11, an application reception unit 18 (application reception means), a lottery processing unit 19, a lottery result processing unit 22 (user analysis means), and a request reception unit 26 (request reception means). And.

The data collection unit 11 collects data to be used for extracting prize candidates when the campaign application is won. The data collection unit 11 includes a browsing history data acquisition unit 15 and a browsing history data updating unit 16.
The browsing history data acquisition unit 15 acquires, for example, the browsing history data (behavior history data) of the Web page stored in the mobile terminal 4 as cookie data from the mobile terminal 4.
The browsing history data updating unit 16 stores the browsing history data acquired by the browsing history data acquisition unit 15 in the browsing history data storage unit 33 in association with the terminal ID (IDentification) of the mobile terminal 4. The terminal ID is identification information for identifying the mobile terminal 4. The terminal ID may be, for example, a user ID registered in creating an account for applying for a campaign, or a terminal-specific identifier given to each mobile terminal 4 such as IMEI (International Mobile Equipment Identity). You may.

The application reception unit 18 receives the application data of the campaign transmitted from the mobile terminal 4. For example, when the user of the mobile terminal 4 accesses the campaign site and selects the application button (described later) for the campaign displayed on the mobile terminal 4, the application reception unit 18 receives the application data from the mobile terminal 4. ..
The lottery processing unit 19 decides whether to win or lose for each application data. The lottery processing unit 19 may perform a lottery process itself for determining winning or losing for each application data, and decide winning or losing. Further, the lottery processing unit 19 may receive the winning or losing lottery result from an input device (not shown) such as a keyboard.

The lottery result processing unit 22 processes the lottery result. The lottery result processing unit 22 includes a prize extraction unit 24 (prize extraction means) and a lottery result output unit 25 (prize candidate output means).
When the lottery result is won, the prize extraction unit 24 refers to the user from the prize data stored in the prize data storage unit 35 based on the browsing history data of the user stored in the browsing history data storage unit 33. Extract the prize data.
The lottery result output unit 25 transmits a lottery result page including a winning or losing lottery result to the mobile terminal 4 to the mobile terminal 4. When the lottery result is won, the lottery result page transmitted by the lottery result output unit 25 includes the prize data extracted by the prize extraction unit 24 in addition to the fact that the lottery result is won.
The request receiving unit 26 receives the request data selected from the lottery result page output by the lottery result output unit 25.

The storage unit 30 is a storage device such as a hard disk and a semiconductor memory element for storing programs, data, and the like necessary for the operation of the campaign management server 1.
The computer is an information processing device provided with a control device, a storage device, and the like, and the campaign management server 1 is an information processing device provided with a control unit 10, a storage unit 30, and the like, and is included in the concept of a computer. ..
The storage unit 30 includes a program storage unit 31, an application data storage unit 32, a browsing history data storage unit 33 (user data storage unit), and a prize data storage unit 35.
The program storage unit 31 is a storage area for storing various programs. The program storage unit 31 stores the campaign processing program 31a.
The campaign processing program 31a is a program for executing each function of the control unit 10 described above.

The application data storage unit 32 is a storage area for storing application data. The application data includes a campaign ID and a terminal ID. The campaign ID is identification information that identifies each campaign.
The browsing history data storage unit 33 is a storage area for storing the browsing history data of the Web page on the mobile terminal 4 in association with the terminal ID.
The prize data storage unit 35 is a storage area for storing prize data related to a plurality of prizes to be provided in association with the campaign ID. In this example, a plurality of types of prizes that can be provided for one campaign are prepared. Then, the prize data may include the category of the prize.

The communication interface unit 39 is an interface for communicating with the mobile terminal 4 via the communication network N and the base station Bs.
There is no limit to the number of hardware that constitutes the campaign management server 1. If necessary, it may be composed of one or more. Further, the hardware of the campaign management server 1 may be configured to include various servers such as a Web server, a DB (database) server, and an application server, if necessary, or may be configured by one server. It may be configured on another server.
Further, the application data storage unit 32, the browsing history data storage unit 33, and the prize data storage unit 35 stored in the storage unit 30 of the campaign management server 1 may be provided in another server. In that case, the control unit 10 of the campaign management server 1 may acquire various data stored in the other server by communicating with the other server.

<Mobile terminal 4>
The mobile terminal 4 is a terminal owned by a user, and is, for example, a mobile phone having a computer function represented by a smartphone. The mobile terminal 4 may also be a portable terminal such as a tablet terminal.
The mobile terminal 4 includes a control unit 40, a storage unit 50, a touch panel display 56, and a communication interface unit 59.
The control unit 40 is a CPU that controls the entire mobile terminal 4. The control unit 40 executes various functions in cooperation with the above-mentioned hardware by appropriately reading and executing the OS and application programs stored in the storage unit 50.

The storage unit 50 is a storage area such as a semiconductor memory element for storing programs, data, and the like necessary for the control unit 40 to execute various processes.
Although not shown, the storage unit 50 stores a Web browser, which is browsing software for displaying a Web page of a campaign site. The Web browser is installed in the mobile terminal 4 in advance.
The touch panel display 56 has a function as a display unit composed of a liquid crystal panel or the like and a function as an input unit for detecting a touch input by a user's finger or the like.
The communication interface unit 59 is an interface for communicating with the campaign management server 1 via the base station Bs and the communication network N.

<Processing explanation in the campaign management system 100>
Next, the processing performed by the campaign management system 100 will be described.
First, the pre-processing performed by the operator of the campaign site in order to use the campaign management system 100 will be described.
FIG. 2 is a diagram showing a display example on the mobile terminal 4 according to the first embodiment.
The operator of the campaign site prepares, for example, a Web page represented by a landing page as a campaign application page for each campaign.
FIG. 2A shows an example of the campaign application page 60. The campaign application page 60 has an application button 60a for applying for the campaign.

When the user of the mobile terminal 4 selects, for example, a transition from the search engine to the campaign application page 60, the mobile terminal 4 displays the campaign application page 60. Further, the user of the mobile terminal 4 causes the mobile terminal 4 to read, for example, a two-dimensional code such as a QR code (registered trademark) attached to a product or the like through a camera (not shown). The campaign application page 60 is displayed directly.
By such an operation of the mobile terminal 4 by the user, the mobile terminal 4 can display the campaign application page 60 on the touch panel display 56.

<Main processing>
Next, the process when the user of the mobile terminal 4 applies for the campaign from the campaign application page 60 will be described.
FIG. 3 is a flowchart showing the main processing in the campaign management server 1 according to the first embodiment.
FIG. 4 is a diagram for explaining a prize extraction process on the campaign management server 1 according to the first embodiment.
The user controls the mobile terminal 4 by selecting the application button 60a for applying for the campaign while the above-mentioned campaign application page 60 (see FIG. 2A) is displayed on the mobile terminal 4. The unit 40 transmits the application data to the campaign management server 1.

As a result, in step S (hereinafter, simply referred to as “S”) 10 in FIG. 3, the control unit 10 (application reception unit 18) of the campaign management server 1 receives the application data. The application data includes a campaign ID and a terminal ID, and is data indicating an intention to apply for the campaign. Then, the control unit 10 stores the received application data in the application data storage unit 32.
In S11, the control unit 10 (data collection unit 11) communicates with the mobile terminal 4 that has transmitted the application data, and collects the browsing history data of the Web page. Specifically, the control unit 10 (browsing history data acquisition unit 15) requests the mobile terminal 4 for browsing history data such as Cookie, so that the browsing history data stored in the mobile terminal 4 can be carried. Receive from terminal 4. Then, the control unit 10 (browsing history data updating unit 16) stores the received browsing history data in the browsing history data storage unit 33 in association with the terminal ID of the mobile terminal 4.

In S12, the control unit 10 (lottery processing unit 19) determines winning or losing as a lottery result for the application data received in S10. The control unit 10 may automatically determine winning or losing according to the winning probability. Further, the control unit 10 may accept the lottery result determined by another device, the operator of the campaign site, or the like via the input device or the like.
In S13, the control unit 10 determines whether or not the lottery result determined in S12 is a winning result. If the product is won (S13: YES), the control unit 10 shifts the process to S14. On the other hand, if it is not won, that is, if it is lost (S13: NO), the control unit 10 shifts the process to S25.

In S14, the control unit 10 (lottery result processing unit 22) extracts the prize data as a prize candidate from the prize data storage unit 35. More specifically, the control unit 10 has a target campaign stored in the prize data storage unit 35 based on the browsing history data of the winning user extracted from the browsing history data stored in the browsing history data storage unit 33. A plurality of prize data are extracted as prize candidates from the prize data of the ID.

Here, the prize candidate extraction process will be described with reference to FIG.
First, the control unit 10 extracts the browsing history data 33a associated with the winning terminal ID from the browsing history data storage unit 33 (# 1). The browsing history data 33a is, for example, Cookie data, and is a URL (Uniform Resource Locator) of a Web page most recently browsed by the mobile terminal 4 having the terminal ID.
Next, the control unit 10 (lottery result processing unit 22) extracts the user's preference from the content of the Web page indicated by the extracted browsing history data 33a (# 2). Various methods can be used for analyzing and extracting the user's preference from the contents of the Web page. For example, the control unit 10 may extract words from a document included in a Web page and analyze user preferences based on the extracted words. Further, the control unit 10 may analyze the user's preference from the images (including still images and moving images) included in the Web page.

The control unit 10 extracts the prize of the campaign from the prize data storage unit 35 (# 3). In this example, seven prizes A to G are extracted as the prize group of campaign A.
The control unit 10 (prize extraction unit 24) extracts a plurality of prizes from the prize group as prize candidates 35b based on the extracted user's preference (# 4). For example, when the extracted user's taste is "gourmet", the control unit 10 extracts a meal ticket, a foodstuff, or the like from the prize group as a prize that suits the user's taste. Here, the number of prizes to be extracted may be 1 or more. However, in order to present a plurality of prizes to the user and give the user the pleasure of selecting, it is preferable to extract about 3 or 4 that are considered to be easy for the user to select.

Returning to FIG. 3, in S15, the control unit 10 generates a lottery result (winning) page including the extracted plurality of prize data. Then, the control unit 10 (lottery result output unit 25) transmits the generated lottery result (winning) page to the mobile terminal 4.
FIG. 2B shows an example of the lottery result (winning) page 61. The lottery result (winning) page 61 includes a winning display unit 61a, a prize candidate unit 61b, and another prize selection button 61c.
The winning display unit 61a indicates that the winning has been achieved. The prize candidate unit 61b shows four prize data, each of which can be selected. Here, each prize data may include a prize name and an image. The other prize selection button 61c is a selection button for displaying another prize.

By this process, the lottery result (winning) page 61 is displayed on the mobile terminal 4. Then, the user can see the four prize candidates displayed on the lottery result (winning) page 61 and select one prize from them. Further, the user can select another prize selection button 61c that requests other prize data when the displayed prize candidate does not have the desired prize and he / she thinks that another prize is good. When these selections are made, the control unit 40 of the mobile terminal 4 transmits the request data corresponding to the selections to the campaign management server 1.

Returning to FIG. 3, in S16, the control unit 10 (request receiving unit 26) carries the request data of the selected prize due to the user selecting the button associated with the prize displayed on the prize candidate unit 61b. It is determined whether or not the data has been received from the terminal 4. When the request data of the selected prize is received (S16: YES), the control unit 10 shifts the processing to S17. On the other hand, when the request data of the selected prize is not received (S16: NO), the control unit 10 shifts the processing to S18.
In S17, the control unit 10 transmits a user information input page (not shown) for shipping the prize to the mobile terminal 4. In the subsequent processing, the mobile terminal 4 and the campaign management server 1 perform processing related to the delivery of prizes. For example, since the mobile terminal 4 displays the user information input page, the user inputs information such as an address. The campaign management server 1 stores the user information received from the mobile terminal 4 in the storage unit 30. Through such processing, the campaign management system 100 can construct a mechanism capable of sending the prize selected by the user to the address input by the user. After that, the control unit 10 ends this process.

In S18, the control unit 10 determines whether or not the request data of another prize due to the user selecting the other prize selection button 61c requesting the other prize data has been received from the mobile terminal 4. When the request data of another prize is received (S18: YES), the control unit 10 shifts the processing to S19. On the other hand, when the request data of another prize is not received (S18: NO), the control unit 10 shifts the processing to S16.
In S19, the control unit 10 (prize extraction unit 24) uses the prize data of the target campaign ID stored in the prize data storage unit 35 based on the browsing history data of the user stored in the browsing history data storage unit 33. , Extract a plurality of prize data excluding the prize data extracted as prize candidates. After that, the control unit 10 shifts the processing to S15.
On the other hand, in S25, the control unit 10 (lottery result output unit 25) generates a lottery result (loss) page (not shown) indicating the fact of the loss and transmits it to the mobile terminal 4. After that, the control unit 10 ends this process.

As described above, according to the first embodiment, the campaign management system 100 has the following effects.
(1) When the user who applied for the campaign wins, the campaign management server 1 extracts the prize for the user from the prize data storage unit 35 based on the browsing history data of the user, and carries the user's mobile phone as a prize candidate. Send to terminal 4. Therefore, it is possible to change the prize candidate for each user and recommend the prize to be the prize candidate. Further, by presenting a plurality of prizes as prize candidates, the user can select a favorite prize from the plurality of prizes that are the prize candidates.
(2) When the campaign management server 1 receives other prize request data, the campaign management server 1 further extracts and outputs the prize candidates other than the prize candidates, so that the prize that suits the user's taste can be output.

The campaign management system 100 according to the first embodiment can be modified in various ways.
(1) The control unit of the campaign management server stores historical data when applying for a campaign, for example, a prize output as a prize candidate when winning and a prize selected by the user, and stores this historical data. , May be used to extract the next prize candidate. In addition, a plurality of types of historical data may be combined and used for extracting prize candidates.
(2) The prize is not limited to a product, but may be a securities such as a stock certificate. In the case of stock certificates, the control unit of the campaign management server extracts a plurality of stock certificate brands that suit the user's taste. Then, the control unit of the campaign management server receives the amount of each stock certificate of each extracted brand from the server (not shown) that stores the amount of stocks via the communication network. Then, the control unit of the campaign management server may determine the number of shares of each share certificate to be a prize in consideration of the received amount.

(3) The prize is not limited to a product, but may be a catalog gift or the like (selectable product). In that case, the control unit (product selection means) of the campaign management server may display the catalog gift as a free gift, and further extract the products recommended for the user from the catalog gift based on the browsing history data.
(4) Although the prize data storage unit has been described as storing the prize data in association with the campaign ID, the upper limit amount of the product or the like provided as the prize may be stored in association with the campaign ID. In that case, the control unit of the campaign management server extracts the maximum amount of money corresponding to the campaign ID. Then, the control unit of the campaign management server communicates with, for example, another shopping site (not shown) via the communication network, receives a product or the like that is within the upper limit and is based on the browsing history data. It may be displayed.

(Second Embodiment)
In the second embodiment, a point that can be exchanged for a product or the like as a prize will be described. In the following description, the same reference numerals or the same reference numerals will be added to the parts that perform the same functions as those of the first embodiment described above, and duplicate description will be omitted as appropriate.
FIG. 5 is a diagram showing a functional block of the campaign management system 200 according to the second embodiment.
In the campaign management system 200, when the user of the mobile terminal 4 who applied for the campaign wins, a predetermined point is given as a prize. Then, the campaign management system 200 outputs to the mobile terminal 4 a prize that can be exchanged using the points owned by the user, including the points given as the prize.
The campaign management system 200 includes a campaign management server 201 and a mobile terminal 4.

<Campaign management server 201>
The campaign management server 201 gives a predetermined point when the user who applied for the campaign wins. Here, the points have a monetary value that can be exchanged for goods or the like. Then, the campaign management server 201 extracts the prize candidates that can be exchanged with the points possessed by the user of the winning mobile terminal 4 from the prize group using the history data of the Web pages that have been browsed so far, and the user's mobile terminal. Send to 4.
The campaign management server 201 includes a control unit 210, a storage unit 230, and a communication interface unit 39.

The control unit 210 includes a data collection unit 11, an application reception unit 18, a lottery processing unit 19, a lottery result processing unit 222, a request receiving unit 226 (request receiving means, selected data receiving means), and a point updating unit 227. (Point update means).
The lottery result processing unit 222 processes the lottery result. The lottery result processing unit 222 includes a point giving unit 223 (point giving means), a prize extraction unit 224, and a lottery result output unit 225.
When the lottery result is won, the point giving unit 223 grants the points associated with the campaign ID stored in the winning point storage unit 236 to the user associated with the winning terminal ID.
The prize extraction unit 224 uses the prize data stored in the prize data storage unit 235 based on the user's browsing history data stored in the browsing history data storage unit 33 when points are awarded by the point granting unit 223. , Extract the prize data that can be exchanged with the total points of the user. Here, the total points of the user are the points (accumulated points) of the user stored in the user point storage unit 237 plus the points given by the point giving unit 223.

The lottery result output unit 225 transmits a lottery result page including the lottery results of winning or losing to the mobile terminal 4. When the lottery result is won, the lottery result page transmitted by the lottery result output unit 225 is given by the prize data extracted by the prize extraction unit 224 and the point giving unit 223, in addition to the fact that the lottery result is won. Including points.
The request receiving unit 226 receives the request data selected by the user from the lottery result page output by the lottery result output unit 225.
When the request data received by the request receiving unit 226 is the awarding of points, the point updating unit 227 updates the points of the corresponding user stored in the user point storage unit 237 by adding the given points. do.

The storage unit 230 includes a program storage unit 231, an application data storage unit 32, a browsing history data storage unit 33, a prize data storage unit 235, a winning point storage unit 236, and a user point storage unit 237.
The program storage unit 231 stores the campaign processing program 231a.
The campaign processing program 231a is a program for executing each function of the control unit 210 described above.
The prize data storage unit 235 is a storage area for storing prize data related to a plurality of prizes provided to the user in association with exchangeable points.
The winning point storage unit 236 is a storage area for storing points to be provided to the winning user in association with the campaign ID.
The user point storage unit 237 is a storage area for storing points (accumulation points) accumulated by the user.

<Explanation of processing>
Next, the processing performed by the campaign management system 200 will be described.
First, the pre-processing performed by the operator of the campaign site in order to use the campaign management system 200 is the same as that in the first embodiment.

<Main processing>
Next, the process when the user of the mobile terminal 4 applies for the campaign from the campaign application page will be described.
6 and 7 are flowcharts showing the main processing in the campaign management server 201 according to the second embodiment.
FIG. 8 is a diagram showing a display example on the mobile terminal 4 according to the second embodiment.
The processes of S210 to S213 and S225 of FIG. 6 are the same as the processes of S10 to S13 and S25 of the first embodiment (FIG. 3).

In S214, the control unit 210 (point giving unit 223) refers to the winning point storage unit 236 and extracts the points associated with the campaign ID.
In S215, the control unit 210 refers to the user point storage unit 237 and extracts points associated with the terminal ID of the target user. Then, the control unit 210 calculates the total points obtained by adding the assigned points and the extracted points.
In S216, the control unit 210 (lottery result processing unit 222) can exchange the prize data stored in the prize data storage unit 235 with total points based on the browsing history data stored in the browsing history data storage unit 33. Multiple prize data are extracted as prize candidates.
The prize candidate extraction process performed here is the same as that of the first embodiment (see FIG. 4). However, the control unit 210 limits the prizes to be extracted to those that can be exchanged for the total points.

In S217 of FIG. 7, the control unit 210 generates a lottery result (winning) page including a plurality of extracted prize data and total points. Then, the control unit 210 (lottery result output unit 225) transmits the generated lottery result (winning) page to the mobile terminal 4.
FIG. 8 shows an example of lottery result (winning) page 261. The lottery result (winning) page 261 includes a winning display unit 61a, a prize candidate unit 261b, another prize selection button 61c, a point display unit 261d, and a point selection button 261e.
The prize candidate unit 261b displays the prize together with the points so that the prize can be selected.
The point display unit 261d shows the total points of the user.
The point selection button 261e is a selection button for accumulating points.

As a result, the lottery result (winning) page 261 is displayed on the mobile terminal 4. Then, the user can see the four prize candidates displayed on the prize candidate unit 261b on the lottery result (winning) page 261 and select one prize from them.
Further, the user can select another prize selection button 61c that requests other prize data when he / she thinks that a prize other than the displayed prize candidate is good.
Further, the user selects the point selection button 261e when he / she wants to save the points as points instead of the displayed prize candidates. By doing so, the points given will be added to the points of the user.
When the user makes any of these selections, the control unit 40 of the mobile terminal 4 transmits the request data corresponding to the selection to the campaign management server 201.

Returning to FIG. 7, in S218, the control unit 210 (request receiving unit 226) received the request data of the selected prize due to the user selecting the button associated with the prize displayed on the prize candidate unit 261b. Judge whether or not. When the request data of the selected prize is received (S218: YES), the control unit 210 shifts the processing to S219. S219 is the same as the process of S17 of the first embodiment (FIG. 3). After that, the control unit 210 ends this process.
On the other hand, when the request data of the selected prize is not received (S218: NO), the control unit 210 shifts the processing to S220.

In S220, the control unit 210 determines whether or not the request data of the other prize has been received due to the user selecting the other prize selection button 61c for requesting the other prize data. When the request data of another prize is received (S220: YES), the control unit 210 (premium extraction unit 224) shifts the processing to S221. The process of S221 is the same as the process of S19 of the first embodiment (FIG. 3). After that, the control unit 210 shifts the processing to S217. On the other hand, when the request data of another prize is not received (S220: NO), the control unit 210 shifts the processing to S222.

In S222, the control unit 210 determines whether or not the request data for point addition due to the user selecting the point selection button 261e has been received. When the point addition request data is received (S222: YES), the control unit 210 shifts the processing to S223. On the other hand, when the request data for point addition is not received (S222: NO), the control unit 210 shifts the processing to S218.
In S223, the control unit 210 (point update unit 227) updates the points corresponding to the corresponding terminal ID of the user point storage unit 237 to the total points. After that, the control unit 210 ends this process.

As described above, according to the second embodiment, the campaign management system 200 has the following effects.
(1) When the user who applied for the campaign wins, the campaign management server 201 gives points corresponding to the campaign, and the user gives a prize that can be exchanged between the given points and the points already owned by the user. It is extracted from the prize data storage unit 35 based on the browsing history data of the above, and transmitted to the user's mobile terminal 4 as a prize candidate. Therefore, since the campaign management server 201 outputs a prize that can be exchanged for the points given, it is possible to prompt the user to use the points immediately. Then, the prize candidate can be changed for each user, and the prize to be the prize candidate can be recommended. Further, by presenting a plurality of prizes as prize candidates, the user can select a prize from the prize candidates.
(2) Since the campaign management server 201 generates a lottery result (winning) page 261 for displaying the awarded points in a selectable manner together with the prize candidate and transmits the points to the mobile terminal 4, the user of the mobile terminal 4 gives the points as a prize. You can choose to exchange it for or accumulate it as points.

(Third Embodiment)
In the third embodiment, a case where the winning probability of the campaign is set based on the purchase data acquired from the receipt image and the prize candidate is extracted will be described.
FIG. 9 is a diagram showing a functional block of the campaign management system 300 according to the third embodiment.
In the campaign management system 300, the campaign management server 301 sets the winning probability for each user's campaign application using the user's purchase data. Further, in the campaign management system 300, when the user of the mobile terminal 4 is elected, the campaign management server 301 uses the purchase data (user data) of the user to select a prize that is considered to match the user's preference. Is output to the mobile terminal 4.
The campaign management system 300 includes a campaign management server 301 and a mobile terminal 4.

<Campaign management server 301>
The campaign management server 301 receives the captured image including the receipt from the mobile terminal 4 and extracts the purchase data. Then, when the campaign management server 301 receives the application for the campaign from the mobile terminal 4, the user sets the winning probability for the application based on the purchase data. Further, when the user of the mobile terminal 4 who applied for the campaign wins, the campaign management server 301 extracts a prize candidate from the prize group based on the purchase data and the user's attribute data, and the user's mobile terminal. Send to 4.
The campaign management server 301 includes a control unit 310, a storage unit 330, and a communication interface unit 39.

The control unit 310 includes a data collection unit 311, an application reception unit 18, a lottery processing unit 319, a lottery result processing unit 322, and a request reception unit 26.
The data collection unit 311 includes an image receiving unit 312 (image receiving means), a sharpness calculation unit 313 (sharpness calculation means), a character data acquisition unit 314 (character acquisition means), and a purchase data acquisition unit 315 (purchase acquisition). Means), a purchase data update unit 316 (data update means), and a processing result output unit 317.
The image receiving unit 312 receives the receipt image, which is a photographed image of the receipt, from the mobile terminal 4.
The sharpness calculation unit 313 calculates the sharpness of the receipt image received by the image receiving unit 312.

The character data acquisition unit 314 performs character recognition processing on the receipt image received by the image reception unit 312 to acquire character data. The character data acquisition unit 314 acquires character data by using OCR (Optical Character Recognition) or the like.
Here, the character data acquisition unit 314 may equip the campaign management server 301 with OCR software and directly acquire character data from the receipt image using this software. Further, the character data acquisition unit 314 transmits a receipt image to the OCR device (not shown) connected to the campaign management server 301 via the communication network N, and receives the character data from the OCR device. May be good.

The purchase data acquisition unit 315 acquires purchase data from the character data acquired by the character data acquisition unit 314. The purchase data is data related to the purchased product, for example, a product name and an amount. Here, the purchase data acquisition unit 315 may recognize and acquire the purchase data from the positional relationship of the character data. Further, the purchase data acquisition unit 315 collates with a product database (not shown) that stores the product name stored in the campaign management server 301 or is connected to the campaign management server 301 by communication, and character data. Purchasing data may be obtained from. In addition, the purchase data may include the name of the store where the purchase was made and the date and time information of the purchase.
The purchase data update unit 316 stores the purchase data acquired by the purchase data acquisition unit 315 in the purchase data storage unit 333.
The processing result output unit 317 outputs a processing result related to data collection. The processing result output unit 317 transmits to the mobile terminal 4 that the purchase data has been registered by the purchase data update unit 316 and the data related to the sharpness calculated by the sharpness calculation unit 313.

The lottery processing unit 319 uses the purchase data to set the winning probability for each application data. Then, the lottery processing unit 319 decides whether to win or lose for each application data.
The lottery processing unit 319 includes a winning probability setting unit 320 (winning probability setting means) and a winning determination unit 321.
The winning probability setting unit 320 sets the winning probability of each user based on the purchase data stored in the purchase data storage unit 333. Specifically, the winning probability setting unit 320 sets the winning probability high when the sharpness is high, that is, the image is clear, based on the data related to the sharpness calculated by the sharpness calculation unit 313. When the sharpness is low, the winning probability is set low.
Further, the winning probability setting unit 320 sets the winning probability of this user based on the type data of the payment method included in the purchase data. Specifically, the winning probability setting unit 320 sets a high winning probability when the payment is made with a point card affiliated with a store, and sets the winning probability when the payment is made with a credit card of another company. Set low.

The winning decision unit 321 determines the winning or losing lottery result based on the winning probability set by the winning probability setting unit 320 for each application data.
The lottery result processing unit 322 includes a prize extraction unit 324 and a lottery result output unit 25.
When the lottery result is won, the prize extraction unit 324 receives the prize data based on the user's purchase data stored in the purchase data storage unit 333 and the user's attribute data stored in the user attribute storage unit 338. The prize data for the user is extracted from the prize data stored in the storage unit 35.

The storage unit 330 includes a program storage unit 331, an application data storage unit 32, a purchase data storage unit 333, a prize data storage unit 35, and a user attribute storage unit 338 (user attribute storage unit).
The program storage unit 331 stores the campaign processing program 331a.
The campaign processing program 331a is a program for executing each function of the control unit 310 described above.
The purchase data storage unit 333 is a storage area for storing purchase data in association with the terminal ID.
The user attribute storage unit 338 is a storage area for storing user attributes. User attributes are, for example, age, gender, and the like.

<Explanation of processing>
Next, the processing performed by the campaign management system 300 will be described.
First, the pre-processing performed by the operator of the campaign site in order to use the campaign management system 300 is the same as that in the first embodiment.

<Data acquisition process>
Next, the process when the user of the mobile terminal 4 transmits the receipt image will be described.
FIG. 10 is a flowchart showing a data acquisition process on the campaign management server 301 according to the third embodiment.
FIG. 11 is a diagram showing a specific example in the data acquisition process according to the third embodiment.
FIG. 12 is a diagram showing a display example on the mobile terminal 4 according to the third embodiment.
It is assumed that the mobile terminal 4 displays, for example, a campaign application page provided with a data acquisition button for starting a data acquisition process. This campaign application page is, for example, a data import button newly provided on the campaign application page 60 shown in the first embodiment (FIG. 2A). Then, the data acquisition button is selected by the user, the image data including the receipt image is specified, and the mobile terminal 4 transmits the receipt image, so that the data acquisition process shown in FIG. 10 is started.

In S330 of FIG. 10, the control unit 310 (image receiving unit 312) of the campaign management server 301 receives image data including the receipt image transmitted by the mobile terminal 4.
FIG. 11A shows an example of image data 380 received by the campaign management server 301. The image data 380 includes a receipt image 381.
Returning to FIG. 10, in S331, the control unit 310 (sharpness calculation unit 313) calculates the sharpness of the received image data. The control unit 310 determines, for example, whether the image data includes the image of the entire receipt, whether the receipt is not blurred due to being broken or dirty, whether the shooting environment is appropriate, and the like. Calculate the sharpness. Then, the control unit 310 generates an image evaluation page including image evaluation data as to which of the five stages of evaluation, for example, 1 is low and 5 is high, as the sharpness.

In S332, the control unit 310 (processing result output unit 317) transmits the image evaluation page generated in S331 to the mobile terminal 4.
FIG. 12 shows an image evaluation page 370 regarding sharpness displayed on the mobile terminal 4. The image evaluation page 370 includes an evaluation display unit 370a, an acceptance button 370b, and a denial button 370c. The evaluation display unit 370a shows the calculated evaluation of sharpness. The acceptance button 370b is a button for accepting the evaluation and proceeding to the next process. The denial button 370c is a button for not accepting the evaluation and redoing the evaluation.
By transmitting the image evaluation page 370 to the mobile terminal 4, it is possible to urge the user to transmit a clearer receipt image. Further, the image evaluation page 370 is intended to comply with the rules for providing prizes stipulated in the prize rules by displaying the evaluation that influences the winning probability to the user.
Then, the user inputs an input for transitioning from the image evaluation page 370 to the next process. By doing so, the control unit 40 of the mobile terminal 4 transmits the input data to the campaign management server 301.

Returning to FIG. 10, in S333, the control unit 310 determines whether or not the received data accepts the evaluation. This is the case when the user selects the acceptance button 370b on the image evaluation page 370. If the evaluation is acceptable (S333: YES), the control unit 310 shifts the process to S334. On the other hand, if the evaluation is not acceptable (S333: NO), the control unit 310 ends this process. This is the case where the user selects the denial button 370c on the image evaluation page 370, that is, the receipt image is selected to be transmitted again. In this case, the user retakes the receipt and sends the receipt image to restart the process from the beginning.

In S334, the control unit 310 (character data acquisition unit 314) acquires character data from the receipt image included in the image data. As described above, the process of acquiring character data from the receipt image can be performed using OCR.
In S335, the control unit 310 (purchase data acquisition unit 315) acquires purchase data from the character data acquired in S334.
In S336, the control unit 310 (purchase data update unit 316) performs a predetermined check on the purchase data acquired in S335. Here, the predetermined check means, for example, an improper check such as whether or not double registration is performed.
Here, for the process of acquiring purchase data from the character data and the process of performing a predetermined check, for example, the general method described in Japanese Patent No. 5977277 can be used.

In S337, the control unit 310 (purchase data update unit 316) stores the purchase data in the purchase data storage unit 333 when there is no fraud by the predetermined check.
FIG. 11B shows an example of purchase data stored in the purchase data storage unit 333 when the image data 380 is processed. The purchase data is data such as the purchase date and time, store information, product name, and amount of money. Further, the purchase data storage unit 333 stores the purchase data in association with the image evaluation data which is an evaluation regarding the sharpness.
When fraud is confirmed, the control unit 310 outputs to the mobile terminal 4 that the fraud is fraudulent, and does not perform subsequent processing.
Returning to FIG. 10, in S338, the control unit 310 (processing result output unit 317) transmits to the mobile terminal 4 that the purchase data has been registered as the processing result. After that, the control unit 310 ends this process.

<Main processing>
Next, the process when the user of the mobile terminal 4 applies for the campaign from the campaign application page will be described.
FIG. 13 is a flowchart showing the main process in the campaign management server 301 according to the third embodiment.
FIG. 14 is a diagram for explaining the prize extraction process on the campaign management server 301 according to the third embodiment.
The process of S310 in FIG. 13 is the same as the process of S10 of the first embodiment (FIG. 3).
In S311 the control unit 310 (lottery processing unit 319) extracts the purchase data associated with the terminal ID included in the application data received in S310 and the image evaluation data related to the sharpness from the purchase data storage unit 333. ..
In S312, the control unit 310 (winning probability setting unit 320) sets the winning probability of this user based on the extracted purchase data and the image evaluation data.

Here, the control unit 310 extracts the payment method type data included in the purchase data. Then, the control unit 310 sets the winning probability based on the payment method. For example, the control unit 310 is set to + 1% of the standard winning probability when the payment is made with a point card affiliated with a store, and the standard winning is made when the payment is made with a credit card of another company. Set to -1% rather than probability.
Next, the control unit 310 sets the winning probability based on the image evaluation data. For example, when the evaluation is 3, the control unit 310 sets the winning probability as the standard, + 1% for each increase in evaluation, and -1% for each decrease in evaluation.
In other words, if the payment is made with a point card affiliated with a store and the evaluation is 5, the control unit 310 uses + 1% for the payment method and + 2% for the evaluation, for a total of + 3%. In addition to the winning probability of, it is set as a new winning probability.

In S313, the control unit 310 (winning determination unit 321) determines the winning or losing lottery result based on the winning probability set in S312.
In S314, the control unit 310 determines whether or not the lottery result determined in S313 is a winner. If it is won (S314: YES), the control unit 310 shifts the process to S315. On the other hand, if it is not won, that is, if it is lost (S314: NO), the control unit 310 shifts the process to S325.
In S315, the control unit 310 (lottery result processing unit 322) is a prize data storage unit based on the purchase data stored in the purchase data storage unit 333 and the user attribute data stored in the user attribute storage unit 338. A plurality of prize data are extracted as prize candidates from the prize data of the target campaign ID stored in 35.

Here, the prize candidate extraction process will be described with reference to FIG.
First, the control unit 310 extracts the purchase data 333a associated with the winning terminal ID from the purchase data storage unit 333 (# 31). The purchase data 333a is data including the purchased product name, the store name, and the purchase date and time.
Next, the control unit 310 extracts the attribute data 338a relating to the user of the winning terminal ID from the user attribute storage unit 338 (# 32). Attribute data 338a is data related to age and gender.
The control unit 310 (lottery result processing unit 322) extracts the user's preference from the content of the data indicated by the extracted purchase data 333a and the user's attribute data 338a (# 33). For example, the control unit 310 identifies a genre generally preferred by the user of the attribute from the attribute data, extracts a word from the content of the data indicated by the purchase data 333a, and analyzes the user's preference from the extracted word. And extract.

The control unit 310 extracts the prize of the campaign from the prize data storage unit 35 (# 34). Here, seven prizes a to g are extracted as the prize group of campaign B.
The control unit 310 (prize extraction unit 324) extracts a plurality of prizes from the prize group as prize candidates 35x based on the extracted user's preference (# 35). For example, when the user's preference is "gourmet" and the attribute data is a woman in her twenties, the control unit 310 sets, for example, a restaurant meal voucher to the user's preference from the prize group. Extract as a suitable prize. When the user's preference is "gourmet" and the attribute data is a male in his 50s, the control unit 310 may select, for example, a pub meal ticket from the prize group as a prize that suits the user's taste. Extract as.

Returning to FIG. 13, the processes of S316 to S320 and S325 are the same as the processes of S15 to S19 and S25 of the first embodiment (FIG. 3).

As described above, according to the third embodiment, the campaign management system 300 has the following effects.
(1) Since the campaign management server 301 sets the winning probability for the campaign application based on the purchasing data, the winning probability changes dynamically, reflecting the purchasing data.
(2) Since the campaign management server 301 sets the winning probability based on the payment method type data included in the purchase data, the winning probability is set for the user who made the payment by the payment method that matches the intention of the campaign implementer. Can be set high and can reflect the intention of the campaigner.

(3) The campaign management server 301 sets the winning probability based on the sharpness of the image data. Generally, when the sharpness is high, it is easy to process the image, so that the ease of processing of the campaign management server 301 can be reflected in the winning probability.
(4) When the campaign application is won, the campaign management server 301 extracts the prize based on the purchase data of the user and the attribute data of the user. Therefore, a prize that seems to suit the user's taste can be output to the mobile terminal 4.

The campaign management system 300 according to the third embodiment can be modified in various ways.
(1) The winning probability may be set based on the purchase date and time data included in the purchase data. In that case, it is advisable to display the relationship between the purchase date and time conditions and the winning probability on the mobile terminal. By doing so, the user is likely to select a date and time with a high probability of winning and purchase, and can guide the user to the day of the week or the time zone in which he / she wants to purchase.
(2) When the purchase data includes purchases related to the designated product, the winning probability may be set high. By doing so, it is possible to achieve the same effect as a campaign that requires purchasing.
(3) The user's attribute data may be used to set the winning probability. By doing so, it is possible to easily win a user with a specific attribute.

(4) The winning probability may be set according to the recognition rate of the character data obtained by character recognition of the acquired receipt image.
(5) The winning probability may be set based on the store data included in the character data. In that case, it is advisable to display the relationship between the conditions of the purchasing store and the winning probability on the mobile terminal. By doing so, the user is likely to select and purchase a store with a high probability of winning, and can guide the user to the store to be purchased.
(6) Items related to the product in the purchase data may be used as a free gift. For example, when the purchase data is pasta, for example, pasta sauce, pasta pot, pasta plate, etc. are given as prizes.

Although the embodiments of the present invention have been described above, the present invention is not limited to the above-described embodiments. Moreover, the effects described in the embodiments are merely a list of the most preferable effects arising from the present invention, and the effects according to the present invention are not limited to those described in the embodiments. The above-described embodiment and the modified form described later can be used in combination as appropriate, but detailed description thereof will be omitted.

(Transformed form)
(1) In each embodiment, the terminal used by the user has been described as a mobile terminal, but the present invention is not limited to this. For example, it may be a stationary terminal such as a personal computer (PC).
(2) In each embodiment, it has been described that each campaign has a prize group, but the present invention is not limited to this. It may be a prize common to all campaigns. In that case, since the price of the prize provided for each campaign is different, the price of the prize may be associated with the prize data, and the prize data within the set price in each campaign may be extracted.

(3) In the first embodiment, when a prize is won, a prize candidate is output as an example, but the present invention is not limited to this. For example, a prize candidate may be output before applying for a campaign. By doing so, the output prize candidates are in line with the user's request, so that the user can be guided to apply for the campaign.

(4) In the second embodiment, when a campaign is won, points are given as a prize, and a product that can be exchanged with the points is output to a mobile terminal, but the present invention is not limited to this. For example, the control unit (address extraction means, address transmission means) of the campaign management server extracts the address information of the website that can use the points given as a prize from the address storage unit and outputs it to the mobile terminal. , The user may be directed to the website indicated by the output address information. At that time, by selecting a website that can use points based on browsing history data and purchase data, the user can be guided to a website that can use points according to the user's taste. Points can be exchanged for prizes that suit the user's taste.

(5) In the second embodiment, when a campaign is won, points are given as a prize, and a product that can be exchanged with the points is output to a mobile terminal, but the present invention is not limited to this. When the campaign is won, the prize may be output and the user may select whether to receive the prize or the points for the prize. Then, the prize to be output when the campaign is won may be the same as that of the first embodiment, or may be a predetermined one.
(6) In the second embodiment, the point management is performed by the campaign management server, but the present invention is not limited to this. A point management server (point management device) that manages points including a user point storage unit is provided separately from the campaign management server, and the campaign management server grants points by communicating with the point management server. Or you may use points.

(7) In the third embodiment, the purchase data has been described as being acquired from the receipt image, but the present invention is not limited to this. For example, it may be purchase data obtained by purchasing at a virtual store via a Web page. In that case, the control unit of the campaign management server can acquire the purchase data by receiving the purchase data from the server or the like constituting the purchase site or from the purchased mobile terminal.

1,201,301 Campaign management server 4 Mobile terminal 10, 40, 210, 310 Control unit 11,311 Data collection unit 15 Browsing history data acquisition unit 16 Browsing history data update unit 18 Application reception unit 19,319 Lottery processing unit 22, 222,322 Lottery result processing unit 24,224,324 Prize extraction unit 25,225 Lottery result output unit 26,226 Request reception unit 30,50,230,330 Storage unit 31a, 231a, 331a Campaign processing program 33 Browsing history data storage Part 35,235 Freebie data storage part 56 Touch panel display 60 Campaign application page 61,261 Lottery result (winning) page 100,200,300 Campaign management system 223 Point granting part 227 Point update part 236 Winning point storage part 237 User point storage Part 312 Image receiving part 313 Sharpness calculation part 314 Character data acquisition part 315 Purchase data acquisition part 316 Purchase data update part 320 Winning probability setting part 321 Winning decision part 333 Purchase data storage part 338 User attribute storage part 370 Image evaluation page 381 Receipt image

Claims (4)

A user data storage unit that stores user data including accumulated points related to users,
The winning point storage unit that stores the points given to the winners,
A prize data storage unit that stores prize data related to one or more prizes and points associated with each prize, and
A browsing history data storage unit that stores browsing history data of a Web page by the user in association with the user.
Application acceptance means for accepting applications for campaigns from the user's terminal,
When the result of the lottery for the application received by the application receiving means is winning, the point giving means for giving the points extracted from the winning point storage unit to the user and the point giving means.
The prize data that can be exchanged with the total points of the accumulated points of the user and the points given by the point giving means is stored in the browsing history data storage unit based on the browsing history data of the user. The prize extraction means to be extracted from the prize data storage unit,
The prize candidate output means for transmitting the prize data extracted by the prize extraction means and the given points to the terminal as prize candidate data.
Selective data receiving means for receiving selected data from the terminal,
When the selection data the selection data receiving means has received a grant of points, and point updating means for updating the stored points of the user, before Kigo meter point,
Campaign management device equipped with. In the campaign management device according to claim 1,
A request receiving means for receiving request data of other prize data from the terminal is provided.
The prize extraction means excluding the prize data previously extracted based on the browsing history data of the user stored in the browsing history data storage unit in response to reception by the request receiving means. Extracting other prize data that can be exchanged with the above-mentioned prize data storage unit,
A campaign management device featuring. A user data storage unit that stores user data including accumulated points related to users,
The winning point storage unit that stores the points given to the winners,
An address storage unit that stores address information indicating the locations of a plurality of websites that can use the points.
A browsing history data storage unit that stores browsing history data of a Web page by the user in association with the user.
And the application receiving means to attach accept the application to the campaign from the user of the terminal,
When the result of the lottery for the application received by the application receiving means is winning, the point giving means for giving the points extracted from the winning point storage unit to the user and the point giving means.
An address extraction means for extracting the address information stored in the address storage unit based on the browsing history data of the user stored in the browsing history data storage unit.
An address output means for transmitting the address information extracted by the address extraction means and the given points to the terminal, and an address output means.
Selective data receiving means for receiving selected data from the terminal,
When the selected data received by the selected data receiving means is the granting of points, the point updating means for updating the accumulated points of the user to the total points of the points granted by the point granting means, and the point updating means.
Campaign management device equipped with. The campaign management device according to any one of claims 1 to 3,
A point management device provided with a user point storage unit that is communicably connected to the campaign management device and stores the accumulated points of each user.
A terminal provided with a Web browser and displaying data received from the campaign management device on the display unit using the Web browser.
Campaign management system with.

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