CN113283928A - Multidimensional conversion tracking data uploading system - Google Patents
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Abstract
The invention discloses a multidimensional conversion tracking data uploading system which comprises a platform docking module capable of docking different advertisement putting platforms, a data recording module for recording various data, a data uploading module for result feedback and an uploading and displaying module for result display. The invention provides a multidimensional conversion tracking data uploading system, an advertiser can perform multi-channel advertisement delivery by adopting the multidimensional conversion tracking data uploading system, a uniform docking method can be formed by uploading conversion data, different behavior nodes are supported, and multidimensional data requirements are processed. By adopting the invention, the advertiser does not need to be in independent butt joint with the advertisement putting platform, and does not need to consider how the event node, the data format and the authentication mode are processed, so that the butt joint cost is lower firstly; the advertiser adopts the invention to carry out multi-channel advertisement delivery, does not need to carry out subsequent treatment after independent docking on each advertisement delivery platform, and has relatively low maintenance cost.
Description
Technical Field
The invention relates to an internet advertisement platform, in particular to a multi-dimensional conversion tracking data uploading system.
Background
With the expansion of company business, the number of advertisement putting platforms is increased, but feedback from clicking cannot completely reflect feedback of advertisement putting effect. By the method for uploading the user behavior data, the advertisement putting effect can be fed back more accurately and optimized. Therefore, the way of evaluating the advertisement putting effect by actively uploading the user behavior data is more urgent.
In the face of various advertisement putting platforms, the data of companies and each advertisement putting platform are connected in a butt joint mode, and therefore the work is complex. The docking mode, the data format and the verification mode of each advertisement putting platform are different, so that the following problems exist in the docking between the advertisement putting platforms:
the butt joint cost is high: each advertisement putting platform is independently connected, and event nodes, data formats and authentication modes of the advertisement putting platforms need to be considered and processed; if the factory mode is adopted for processing, different types are also needed for processing; if the processing is carried out by adopting the butt joint mode of different programs, the corresponding presentations and the like of each advertisement putting platform are inevitably required to be developed, and the response to the service is slow.
The maintenance cost is high: the advertisement delivery platforms are different, the data requirements of each advertisement delivery platform are different, the parameters of the advertisement tracking data (Clickid) are different, and if the advertisement delivery platforms are respectively butted, the workload in uploading the tracking data of the drainage delivery page and the rear end and data analysis is large.
Therefore, the existing advertisement delivery has the problems that the existing advertisement delivery cannot be docked with a multi-advertisement delivery platform, and the multi-platform docking cost and the maintenance cost are high.
Disclosure of Invention
The invention aims to provide a multidimensional conversion tracking data uploading system. The invention has the advantages of convenient butt joint with the multi-advertisement delivery platform, lower butt joint cost and lower maintenance cost when being used for multi-platform advertisement delivery.
The technical scheme of the invention is as follows: a multi-dimensional conversion tracking data uploading system comprises a platform docking module capable of docking different advertisement putting platforms, a data recording module used for recording various data, a data uploading module used for result feedback and an uploading display module used for result display.
In the foregoing multidimensional conversion tracking data uploading system, the platform docking module includes the following steps:
A. butting an advertisement putting platform;
B. creating a data uploading account;
C. a data upload task is created.
In the multidimensional conversion tracking data uploading system, the specific content of the butted advertisement delivery platform in the step a is to arrange an uploading data rule according to the requirement of the butted advertisement delivery platform; the uploading data at least comprises the following steps: uploading address, request mode, form data format, data conversion type, uploading parameter hierarchy (key and value), extracting Clickid identification, returning result judgment and uploading parameter arrangement.
In the foregoing multidimensional conversion tracking data uploading system, the upload data rule includes: uploading interface address, interface request mode, Clickid identification, conversion type corresponding relation list, uploading parameter primary node, primary node parameter key and primary node parameter (22 optional); if the primary node parameter is an array, a secondary node is also needed, the content of the secondary node is similar to that of the primary node, and the like can support 3-level nodes at most.
In the multidimensional conversion tracking data uploading system, because the release account numbers are different and the account numbers requiring data uploading are different on a specific platform, the data uploading account number creation in the step B can create different uploading account numbers (one-to-many relationship) according to different platforms; the one-to-many relationship means that one advertisement delivery platform can use a plurality of account numbers for delivery, and the uploading task needs to support the selection of the delivered account number in the account numbers for data uploading. For example, in a Tencent advertisement delivery platform, a company has a plurality of departments to deliver advertisements, each team uses an account number, the account number used by the team is selected when an uploading task is built in a background, and user behavior data generated by the advertisements delivered by the team is uploaded.
In the multidimensional conversion tracking data uploading system, since different registration channels launch advertisements on different advertisement launching platforms, the advertisement launching platforms cannot be intelligently selected according to the registration channels, and the data uploading task created in the step C can create corresponding data uploading tasks according to the advertisement launching platforms and the data uploading account which are in butt joint, and selects nodes for uploading data.
In the multidimensional conversion tracking data uploading system, the data recording module includes a channel delivery data recording module, a user behavior data recording module and a log data recording module.
In the multidimensional conversion tracking data uploading system, the user behavior data recording module records based on the sequence of user behaviors; the specific steps of the process of the clicking and subsequent operation behaviors of the user after the user behavior advertisement is released are as follows:
a. registering an account: a user registers a platform account in a short message mode, a mail box mode and the like;
b. reserving a course: the user has subscribed for an online course;
c. and (4) attendance at the curriculum: the user completes the reserved online course;
d. and (3) purchasing: the user successfully pays to complete the platform content purchase;
e. user behavior data recording: and recording user behavior data through an uploading log interface.
In the multidimensional conversion tracking data uploading system, the upload log interface is data for recording user behavior, for example, a piece of data is recorded after a verification code short message is successfully sent to a user, and the content is the mobile phone number + event node (short message sending success) + delivery page + time + delivery platform to which the delivery page belongs + channel to which the delivery page belongs. The recorded data belongs to a delivery channel and is used for uploading the data to a specified platform.
In the multidimensional conversion tracking data uploading system, the channel delivery data recording module records the user behavior and the related parameters of the advertisement click into a unified advertisement log system through an interface; the interface is an internal interface for recording user behaviors, and data generated by the user behaviors are uniformly recorded into the advertisement log system at different event nodes of different systems through a uniform interface; the advertisement log system receives data generated by users at different event nodes, analyzes and uploads the data to an advertisement putting platform, matches uploading results, and simultaneously displays the data to an operating system. The Clickid related parameters comprise a channel, a Clickid, time and an event; the event is that: the specific behaviors of successful short message sending, successful registration, successful lesson appointment, attendance after lesson appointment, successful bill payment and the like.
In the multidimensional conversion tracking data uploading system, the advertisement platform interface refers to an interface through which a specific advertisement delivery platform receives uploaded data, and the internal upload log interface refers to an internal unified interface for collecting user behavior logs.
In the foregoing multidimensional conversion tracking data uploading system, the log data recording module is configured to record log data, where the log data at least includes the following: student uid, student behavior, time, channel at registration, drop page address at registration, and processing progress.
In the multidimensional conversion tracking data uploading system, the data uploading module is configured to execute a data uploading task, and the specific content is as follows:
c1, acquiring data: acquiring all data recorded by a data recording module;
c2, filtered data: filtering the acquired data according to the selected nodes and the requirements of the corresponding advertisement putting platforms;
c3, layout data: reassembling the format of the layout data according to the requirement of the advertisement putting platform;
c4, data uploading: and uploading the arranged data to a corresponding advertisement putting platform by using the corresponding data uploading account.
In the foregoing multidimensional conversion tracking data uploading system, the content displayed by the uploading display module at least includes the following: uploading data, uploading progress and data results responded by the opposite platform.
Compared with the prior art, the invention provides a multidimensional conversion tracking data uploading system, an advertiser can perform multi-channel connection and advertisement putting, conversion data uploading can form a unified docking method, different behavior nodes are supported, and multidimensional data requirements are processed (multidimensional refers to uploading data format and content, the system at most supports a three-level data structure, and the parameter values support 22 choices). By adopting the invention, the advertiser does not need to be in independent butt joint with the advertisement putting platform, and does not need to consider how the event node, the data format and the authentication mode are processed, so that the butt joint cost is lower firstly; the advertiser adopts the invention to carry out multi-channel advertisement putting, when the advertisement putting platform is newly added, the parameter value content does not need to be developed and on-line when the advertisement putting platform is not newly added, and the maintenance cost is relatively low.
Therefore, the existing advertisement delivery has the problems that the existing advertisement delivery cannot be docked with a multi-advertisement delivery platform, and the multi-platform docking cost and the maintenance cost are high.
Furthermore, the invention changes the docking mode of the advertisement delivery platform and the data docking and conversion mode from the architecture level, can rapidly dock and deliver a new advertisement platform without system upgrade, conveniently completes the debugging and conversion data uploading of the delivery platform, and greatly improves the efficiency.
The invention adopts a systematized processing mode instead of each breaking mode, can systematically solve the problem of multi-platform docking and meets the requirement of converting tracking data of most advertisement putting platforms at one time.
The invention adopts the factory mode and the strategy mode to summarize and process the parameter problem, has convenient butt joint, can adapt to various data uploading formats, can arrange multi-level uploading data, and upload data key is self-defined, and the uploading value has various choices.
The invention has transparent data, and the butt joint, the task creation (uploading event selection), the behavior data recording, the data uploading and the data state of the advertisement putting platform are all convenient to operate and clearly visible through the uploading display module; the task creation refers to creating a user behavior data uploading task after advertisement putting, and an advertisement putting platform, an advertisement putting account and a user behavior event node are required to be selected; the behavior data record refers to recording user behavior data through an uploading log interface; the data state refers to the progress of user behavior data processing and the return result of the advertisement putting platform.
Drawings
FIG. 1 is a block diagram of the present invention;
fig. 2 is a flow chart of the present invention.
Detailed Description
The invention is further illustrated by the following figures and examples, which are not to be construed as limiting the invention.
Examples are given. A multidimensional transformation tracking data uploading system, as shown in fig. 1-2, includes a platform docking module capable of docking different advertisement delivery platforms, a data recording module for recording various data, a data uploading module for result feedback, and an uploading display module for result display.
The platform docking module comprises the following steps:
A. butting an advertisement putting platform;
B. creating a data uploading account;
C. a data upload task is created.
The specific content of the butted advertisement putting platform in the step A is that an uploading data rule is arranged according to the requirement of the butted advertisement putting platform; the uploading data at least comprises the following steps: uploading address, request mode, form data format, data conversion type, uploading parameter hierarchy (key and value), extracting Clickid identification, returning result judgment and uploading parameter arrangement.
The uploading data rule comprises: uploading interface address, interface request mode, Clickid identification, conversion type corresponding relation list, uploading parameter primary node, primary node parameter key and primary node parameter (22 optional); if the primary node parameter is an array, a secondary node is also needed, the content of the secondary node is similar to that of the primary node, and the like can support 3-level nodes at most.
Because the release account numbers are different and the account numbers requiring data uploading are different on a specific platform, the data uploading account number creation in the step B can create different uploading account numbers (one-to-many relationship) according to different platforms; for example, in the Tencent advertisement delivery platform, a company has a plurality of departments to deliver, each team uses the account number of the company, the account number used by the team is selected when an uploading task is built in a background, and user behavior data generated by the advertisement delivered by the team is uploaded.
And C, because different registration channels launch the advertisements on different advertisement launching platforms, the advertisement launching platforms cannot be intelligently selected according to the registration channels, and the data uploading task established in the step C can establish a corresponding data uploading task according to the butted advertisement launching platforms and the data uploading account number and select a node for uploading data.
The data recording module comprises a channel delivery data recording module, a user behavior data recording module and a log data recording module.
The user behavior data recording module records based on the sequence of user behaviors; the specific steps of the process of the clicking and subsequent operation behaviors of the user after the user behavior advertisement is released are as follows:
a. registering an account: a user registers a platform account in a short message mode, a mail box mode and the like;
b. reserving a course: the user has subscribed for an online course;
c. and (4) attendance at the curriculum: the user completes the reserved online course;
d. and (3) purchasing: the user successfully pays to complete the platform content purchase;
e. user behavior data recording: and recording user behavior data through an uploading log interface.
The upload log interface records data of user behaviors, for example, records a piece of data after a verification code short message is successfully sent to a user, and the content is a mobile phone number + an event node (the short message is successfully sent) + a delivery page + time + a delivery platform to which the delivery page belongs + a channel to which the delivery page belongs. The recorded data belongs to a delivery channel and is used for uploading the data to a specified platform.
The channel delivery data recording module records the user behavior and the related parameters of the advertisement click into a unified advertisement log system through an interface; the Clickid related parameters comprise a channel, a Clickid, time and an event; the event is that: the specific behaviors of successful short message sending, successful registration, successful lesson appointment, attendance after lesson appointment, successful bill payment and the like.
The advertisement platform interface is an interface for receiving uploaded data by a specific advertisement putting platform, and the internal upload log interface is an internal unified interface for collecting user behavior logs. The advertisement platform interface refers to an external interface, such as an interface for uploading user behavior data on the Tencent advertisement platform,https://developers.e.qq.com/docs/api/user_ data/user_action/user_actions_addversion＝1.3。
the log data recording module is used for recording log data, and the log data at least comprises the following components: student uid, student behavior, time, channel at registration, drop page address at registration, and processing progress.
The data table structure of the log data is as follows:
CREATE TABLE`ad_convert_logs`(
"ID ' int (11) signaled NOT NULL AUTO _ INCREMENT COMMENT ' primary key ID ',
"user _ ID ' binary (11) signaled NOT NULL DEFAULT '0' COMMENT ' user ID ',
"Mobile" varchar (32) NOT NULL DEFAULT "COMMENT's subscriber's cell phone number ',
"openid" varchar (128) NOT NULL DEFAULT "COMMENT 'WeChat openid',
event ' int (11) signaled NOT NULL DEFAULT '0' command ' event type 1, register 2, old user register 3, subscribe 4, place order, etc ',
"platform" 3 signaled NOT NULL DEFAULT '0' commercial 'advertising platform 1, Baidu 2, WeChat 3, Neuman et al',
"page _ url ' varchar (1023) NOT NULL DEFAULT" COMMENT ' page address (DEFAULT to refer content) ',
from _ url 'varchar (255) NOT NULL DEFAULT' COMMENT 'channel (sub-domain name)',
"ext _ content ' varchar (1024) NOT NULL DEFAULT" COMMENT ' extended content ',
"event _ time" time NOT NULL command 'event occurrence time',
process _ status 'tinyint (3) signaled NOT NULL DEFAULT'0 'command' upload processing state: 0 to process 1 process 2 success 3 failure 4 no process' is needed,
"platform _ request" text communication' requests data of platform interface,
original data' returned by the platform interface of "platform _ response" context communication ",
"create _ time" time NOT NULL command 'log creation time',
'last _ modification _ time' time NOT NULL command 'log last modification time',
PRIMARY KEY(`id`),
KEY`idx_user_id`(`user_id`),
KEY`idx_process_status`(`process_status`),
KEY`idx_create_time`(`create_time`),
KEY`idx_mobile`(`mobile`,`from_url`),
KEY`idx_openid`(`openid`),
KEY`idx_from_url`(`from_url`)
) The system comprises an ENGINE, an advertisement platform upload log table, a database and a database, wherein the ENGINE is InnogDB CHARSET, utf8 common;
the data uploading module is used for executing a data uploading task, and the specific content is as follows:
c1, acquiring data: acquiring all data recorded by a data recording module;
c2, filtered data: filtering the acquired data according to the selected nodes and the requirements of the corresponding advertisement putting platforms;
c3, layout data: reassembling the format of the layout data according to the requirement of the advertisement putting platform;
c4, data uploading: and uploading the arranged data to a corresponding advertisement putting platform by using the corresponding data uploading account.
The contents displayed by the uploading display module at least comprise the following contents: uploading data, uploading progress and data results responded by the opposite platform.
The data uploading module also comprises functions of monitoring data, checking an account number and analyzing a result.
Claims (10)
1. A multidimensional conversion tracking data uploading system is characterized in that: the system comprises a platform docking module capable of docking different advertisement putting platforms, a data recording module for recording various data, a data uploading module for result feedback and an uploading and displaying module for result display.
2. The system for uploading trace data of multi-dimensional transformation according to claim 1, wherein the platform docking module comprises the following steps:
A. butting an advertisement putting platform;
B. creating a data uploading account;
C. a data upload task is created.
3. The multidimensional conversion tracking data uploading system according to claim 2, wherein the specific content of the docked advertisement delivery platform in the step a is to arrange uploading data rules according to the requirements of the docked advertisement delivery platform;
the uploading data at least comprises the following steps: uploading address, request mode, form data format, data conversion type and uploading parameter level.
4. The multidimensional conversion tracking data uploading system according to claim 2, wherein the specific content of the data uploading task created in the step C is to create a corresponding data uploading task according to a docked advertisement delivery platform and a data uploading account, and select a node for uploading data.
5. The multi-dimensional transformation tracking data uploading system according to claim 1, wherein: the data recording module comprises a channel delivery data recording module, a user behavior data recording module and a log data recording module.
6. The multi-dimensional transformation tracking data uploading system according to claim 5, wherein the user behavior data recording module records based on the sequence of user behaviors; the specific steps of the process of the clicking and subsequent operation behaviors of the user after the user behavior advertisement is released are as follows:
a. registering an account: a user registers an account;
b. reserving a course: the user has subscribed for an online course;
c. and (4) attendance at the curriculum: the user completes the reserved online course;
d. and (3) purchasing: the user successfully pays to complete the platform content purchase;
e. user behavior data recording: and recording user behavior data through an uploading log interface.
7. The multi-dimensional conversion tracking data uploading system according to claim 5, wherein the channel delivery data recording module records user behavior and advertisement click related parameters into a unified advertisement log system through an internal interface; the Clickid related parameters include channel, Clickid, time and event.
8. The system of claim 5, wherein the log data recording module is configured to record log data, and the log data at least includes the following: student uid, student behavior, time, channel at registration, drop page address at registration, and processing progress.
9. The multidimensional conversion tracking data uploading system according to claim 2, wherein the data uploading module is configured to perform a data uploading task, and the specific content is as follows:
c1, acquiring data: acquiring all data recorded by a data recording module;
c2, filtered data: filtering the acquired data according to the selected nodes and the requirements of the corresponding advertisement putting platforms;
c3, layout data: reassembling the format of the layout data according to the requirement of the advertisement putting platform;
c4, data uploading: and uploading the arranged data to a corresponding advertisement putting platform by using the corresponding data uploading account.
10. The system of claim 1, wherein the contents displayed by the upload display module at least include the following: uploading data, uploading progress and data results responded by the opposite platform.
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Application publication date: 20210820 |