CN112232872A - Overseas advertisement delivery management method, platform and system - Google Patents
Overseas advertisement delivery management method, platform and system Download PDFInfo
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Abstract
The invention discloses an advertisement putting management method applicable to overseas, which comprises the following steps of S1, establishing a unified management platform; s2, the unified management platform carries out advertisement and strategy issuing on multiple nodes according to the directional region; s3, receiving settlement data of service of each node by the unified management platform, performing expense settlement processing, and performing release control on each node according to a processing result; s4, enabling the log information uploaded by the nodes to be subjected to unified processing, and enabling a unified management platform to obtain a target release data file according to the log information; the method is particularly suitable for overseas advertisement putting management, is beneficial to improving the use efficiency of an advertiser to a putting system, and brings great convenience for the popularization of the platform on the advertisement main side. The invention reduces useless data of each node, improves the budget control accuracy, avoids the phenomenon of budget exceeding, and solves the problems of high data redundancy of each node, long calculation time consumption and frequent excessive budget control in the traditional technology.
Description
Technical Field
The invention relates to the technical field of advertisement putting, in particular to an advertisement putting management method, a platform and a system suitable for overseas.
Background
The overseas advertisement delivery system is mainly used for advertisers who carry out advertisement delivery overseas, aiming at the advertisement which bids in real Time by RTB (real Time bidding), the function of the whole system is mature at present, and the delivery requirement of the advertisers can be basically met. The RTB real-time bidding is mainly characterized in that the system matches and returns advertisements in real time after receiving the flow, and the system is used as an advertisement putting party, and hopefully selects the appropriate flow for putting, so that the system can be required to have the functions of time orientation, region orientation, crowd screening, model orientation and the like, and is popularized through multi-dimensional advertisement creation to reach the appropriate users. The overseas advertisement delivery range is wide, the area is large, and the network delay before the region is large, so in order to consider the user experience, node deployment needs to be carried out in different regions, and the experience problem that the user requests the advertisement in real time is solved; the original mode can simply synchronize all data crudely to each node, so that the node data redundancy is increased, and the operation efficiency is reduced.
And after the placement is completed, the advertiser needs to check the report data to see the placement effect, and the multi-region data statistics and integration are involved in the process, so that the advertiser can visually observe the data effect and adjust the placement conveniently.
However, the problems of the existing solutions are mainly in the following aspects:
1, the advertisement system is deployed at multiple nodes, the direct communication difficulty of the multiple nodes is high, and the data unification cannot be ensured;
2-aiming at the budget set by an advertiser, as the advertisement needs to be put in multiple nodes, how to effectively control is also an urgent problem to be solved;
the 3-advertising system has poor data integration capability of multiple nodes, and advertisers are difficult to obtain visual and effective report data.
In view of the above, the present invention is particularly proposed.
Disclosure of Invention
Aiming at the defects in the prior art, the invention provides an advertisement delivery management method, a platform and a system suitable for overseas, which realize the deployment and delivery control of multiple nodes based on unified platform management, keep data unified, are beneficial to obtaining more reliable effective data and improve the effective management of the advertisement delivery of the multiple nodes.
In order to achieve the purpose, the technical scheme of the invention comprises the following steps:
an advertisement putting management method suitable for overseas comprises the following steps:
s1, establishing a unified management platform;
s2, the unified management platform carries out advertisement and strategy issuing on multiple nodes according to the directional region;
s3, receiving settlement data of service of each node by the unified management platform, performing expense settlement processing, and performing release control on each node according to a processing result;
and S4, carrying out unified processing on the log information uploaded by the nodes, and obtaining a target release data file by the unified management platform according to the log information.
Further, in the above method for managing advertisement delivery suitable for overseas, the advertisement and the policy include advertisement data and policy content; the strategy content is used for managing and configuring the advertisement data delivery, wherein the strategy comprises the regional orientation and the time orientation of the advertisement and the price control information of the advertisement.
Further, in the above method for managing advertisement delivery in overseas, step s2 includes:
s21, screening out corresponding nodes to which the advertisements need to be sent by the unified management platform according to the advertisement oriented region in the strategy, and issuing the advertisements and the strategy;
and S22, setting a data synchronization failure monitoring mechanism on the unified management level, and setting a response mechanism on each node to perform data synchronization monitoring on the nodes.
Further, in the above method for managing advertisement delivery in overseas, step s3 includes:
s31, when receiving monitoring data reported by a media user, the node service carries out correctness checking and charging judgment;
s32, receiving advertisement state feedback and timing data of the nodes by the unified management platform;
and S33, the unified management platform performs expense settlement processing according to the received data and performs release control on each node according to a processing result.
Further, in the above method for managing advertisement delivery in overseas, the correctness check includes performing encryption calculation on monitoring data reported by a media user to compare whether the data is tampered;
in the process of advertisement charging monitoring, a node firstly checks whether monitoring data reported by a media user when an advertisement is displayed is correct or not, the checking rule is that MD5 encryption is carried out on the monitoring data, the comparison is carried out whether an encryption value is correct or not, and if the encryption value is incorrect, the charging monitoring on the advertisement does not need to go through a charging logic; if the encryption value is correct, whether the advertisement charging monitoring needs to be charged is continuously further judged, whether a charging identifier exists in the monitoring data is judged, if no identifier exists, the charging is not counted, and the charging logic does not need to be carried out on the monitoring; if the identification exists, charging, entering charging logic, carrying out charging settlement, and storing settlement data.
Further, in the above method for managing advertisement delivery in overseas, in step s32, the advertisement state feedback includes: the node feeds back whether the current advertisement is in a delivery state or the consumption of the current budget of the advertisement is finished to the unified management platform; the timing data comprises hour settlement data, and the node uploads the once settlement data to the unified management platform according to a preset time interval, so that the platform collects the data of the node at regular time.
In a second aspect, the present invention provides a unified management platform, including a processor and a memory, where the memory stores a program, and when the program is executed by the processor, the unified management platform performs the following steps:
deploying the multi-region nodes;
advertising and strategy issuing are carried out on the multi-region nodes according to the directional region;
receiving settlement data of service of each node, performing expense settlement processing, and performing release control on each node according to a processing result;
and acquiring log information uploaded by the nodes to carry out unified processing to obtain a target release data file.
Further, in the unified management platform, the program executes "advertising and policy delivery to multiple nodes according to a targeted region":
the advertisement and the strategy comprise advertisement data and strategy content; the strategy content is used for managing and configuring the advertisement data delivery, wherein the strategy comprises but is not limited to the regional orientation and the time orientation of the advertisement and the price control information of the advertisement; the region orientation is used for advertisement putting node constraint, the time orientation is used for advertisement display time constraint, and the price control is used for advertisement billing consumption constraint;
the unified management platform screens out corresponding nodes to which the advertisements need to be sent according to the advertisement oriented regions in the strategies, and issues the advertisements and the strategies;
and setting a data synchronization failure monitoring mechanism, and acquiring the response of each node to perform data synchronization monitoring on the nodes.
Further, in the unified management platform, the program performs "receiving settlement data for the service of each node, performing a fee settlement process, and performing an input control on each node according to a processing result"; the method comprises the following steps:
receiving advertisement state feedback and timing data of the node;
carrying out expense settlement processing according to the received data, and carrying out release control on each node according to a processing result;
the advertisement status feedback comprises: the node feeds back whether the current advertisement is in a delivery state or the consumption of the current budget of the advertisement is finished to the unified management platform; the timing data comprises hour settlement data, and the node uploads the once settlement data to the unified management platform according to a preset time interval, so that the platform collects the data of the node at regular time.
In a third aspect, the present invention further provides an advertisement delivery system suitable for overseas, including a unified management platform and a plurality of nodes, where the plurality of nodes are distributed in different regions, and the unified management platform is used to deploy and control the plurality of nodes; wherein
The unified management platform is further used for:
advertising and strategy issuing are carried out on the multiple nodes according to the directional region;
receiving settlement data of service of each node, performing expense settlement processing, and performing release control on each node according to a processing result;
acquiring log information uploaded by nodes to carry out unified processing to obtain a target release data file;
the node is configured to:
receiving the advertisement and the strategy, and displaying advertisement data and accounting according to the strategy content;
when receiving monitoring data reported by a media user, the node service performs correctness checking and charging judgment;
and uploading advertisement state feedback and timing data to the unified management platform, and carrying out advertisement putting operation according to a platform instruction.
Compared with the prior art, the invention has the beneficial effects that:
the method and the system are particularly suitable for overseas advertisement delivery management, and the unified deployment control is carried out on the multi-region nodes by establishing the unified management platform, so that the use efficiency of an advertiser on the delivery system is favorably improved, and great convenience is brought to the popularization of the platform on the advertiser side. Meanwhile, compared with the traditional technology, the cost is greatly saved; the invention reduces useless data of each node, improves the budget control accuracy, avoids the phenomenon of budget exceeding, and solves the problems of high data redundancy of each node, long calculation time consumption and frequent excessive budget control in the traditional technology.
Drawings
In order to more clearly illustrate the detailed description of the invention or the technical solutions in the prior art, the drawings that are needed in the detailed description of the invention or the prior art will be briefly described below. Throughout the drawings, like elements or portions are generally identified by like reference numerals. In the drawings, elements or portions are not necessarily drawn to scale.
Fig. 1 is a flowchart of an overseas-applicable advertisement delivery management method according to an embodiment of the present invention, which is performed based on an overseas-applicable advertisement delivery system;
FIG. 2 is a flow chart of an advertisement billing monitoring method for overseas advertisement delivery management according to the present invention;
FIG. 3 is a logical block diagram of the unified management platform of the present invention;
Detailed Description
Embodiments of the present invention will be described in detail below with reference to the accompanying drawings. The following examples are only for illustrating the technical solutions of the present invention more clearly, and therefore are only examples, and the protection scope of the present invention is not limited thereby.
It is to be noted that, unless otherwise specified, technical or scientific terms used herein shall have the ordinary meaning as understood by those skilled in the art to which the present invention belongs.
Example 1
As shown in fig. 1, an advertisement placement management method suitable for overseas includes the following steps:
s1, establishing a unified management platform;
s2, the unified management platform carries out advertisement and strategy issuing on multiple nodes according to the directional region;
s3, receiving settlement data of service of each node by the unified management platform, performing expense settlement processing, and performing release control on each node according to a processing result;
and S4, carrying out unified processing on the log information uploaded by the nodes, and obtaining a target release data file by the unified management platform according to the log information.
The management method realizes that the stable operation of the system is ensured by optimizing the structure while providing good experience for advertisers and media users through unified platform management; according to the characteristics of the advertisement putting platform, the operation and statistical mode of the billing data is improved, so that more reliable effective data can be obtained.
Specifically, the unified management platform established in the step s1 is used as a server of an advertiser side for deploying and controlling nodes in different regions; after the unified management platform deploys multiple nodes, the data is uniformly issued through asynchronous operation under the platform, and the subsequent steps S2-S4 are executed.
In the embodiment of the present invention, the step s2. the unified management platform issues advertisements and policies to multiple nodes according to the directional region, including:
the advertisement and the strategy comprise advertisement data and strategy content; the strategy content is used for managing and configuring the advertisement data delivery, wherein the strategy comprises but is not limited to the regional orientation and the time orientation of the advertisement and the price control information of the advertisement; the region orientation is used for advertisement putting node constraint, the time orientation is used for advertisement display time constraint, and the price control is used for advertisement billing consumption constraint.
S21, screening out corresponding nodes to which the advertisements need to be sent by the unified management platform according to the advertisement oriented region in the strategy, and issuing the advertisements and the strategy;
for example, if advertisements are selected for delivery in the united states and europe, the platform need only deliver the advertisements to the nodes in the united states and europe. Media users access to corresponding region nodes through intelligent DNS analysis, and advertisement data display of the nodes is obtained. After the unified management platform issues data (namely the advertisements and the strategies) to each node according to the oriented regions, the nodes perform processes such as advertisement data display, charging and the like according to the strategy contents.
In order to avoid the redundancy of node data and improve the operation efficiency, the invention has the advantages that the unified management platform stores all data, and the nodes of each region only store the data of the directional region issued by the platform (namely, the advertisement data and the strategy content and the like correspondingly issued to the nodes).
Further, in this step, an s 22: setting a data synchronization failure monitoring mechanism in the unified management level, and setting a response mechanism at each node to perform data synchronization monitoring on the nodes;
in order to ensure that the data of the region nodes and the data of the unified management platform are unified, a data synchronization failure monitoring mechanism is arranged at the unified management platform, a response mechanism is arranged at the region nodes, and when the nodes receive the data sent by the platform, a data receiving success notice is sent; if the unified platform does not receive the notification of the node within the preset time, the data synchronization is considered to be failed, the data synchronization is carried out again, and the data such as advertisements and strategies are issued to the node.
With reference to fig. 2, step s3, the unified management platform receives settlement data for the service of each node, performs a fee settlement process, and performs a delivery control on each node according to the processing result; the method comprises the following steps:
s31, when receiving monitoring data reported by a media user, the node service carries out correctness checking and charging judgment;
s32, receiving advertisement state feedback and timing data of the nodes by the unified management platform;
and S33, the unified management platform performs expense settlement processing according to the received data and performs release control on each node according to a processing result.
Advertisers may set placement budgets for advertisements, and typically advertisement consumption may be stopped after the advertisement placement budget is reached. Since an advertiser may only set an overall budget if an ad is delivered in multiple regions, there is a problem: multiple nodes cannot stop when budget arrives if consumption is calculated independently, and loss of the advertiser is caused by exceeding the budget.
To solve the problem, in the present invention, through step s31, the node service is made to perform the following processing: receiving charging monitoring of advertisement display at a media user side, and judging whether the correctness check sum of the monitoring is charged or not by a node; when the node side judges that the current display is effective and the charging is carried out, the main key information and the settlement cost corresponding to the advertisement are only required to be returned to the unified management platform, and the unified management platform is used for carrying out overall control. When the statistical budget is reached, the unified management platform informs each node that the advertisement budget is offline; effectively controls the budget of the advertiser.
The correctness checking comprises the steps of carrying out MD5 encryption calculation on monitoring data reported by a media user, and comparing whether the data is falsified so as to ensure that the data is not forged data;
in the process of monitoring advertisement charging, a node firstly checks whether monitoring data reported by a media user when an advertisement is displayed is correct, the checking rule is that MD5 encryption is carried out on the monitoring data, whether an encryption value is correct or not is compared, if the encryption value is incorrect, the charging monitoring on the advertisement does not need to go through charging logic, and a monitoring process is ended. If the encryption value is correct, whether the advertisement charging monitoring needs to be charged is continuously further judged, whether the monitoring data has a charging identifier is judged, if the monitoring data does not have the identifier, the charging is not counted, the monitoring does not need to go through the charging logic, and the process is ended. If the identification exists, charging, entering charging logic, carrying out charging settlement, and storing settlement data.
In step s32, the advertisement status feedback includes: feeding back whether the current advertisement is in a delivery state or the advertisement is consumed in the budget today to the unified management platform; the timing data comprises hourly settlement data, namely, the settlement data is uploaded to the platform once per hour, so that the platform collects the data of the nodes at regular time to master the advertisement state and count budget in time.
When the unified management platform is in statistical charging, if the advertisement budget is found to arrive, each node is notified that the advertisement budget arrives, that is, each node is controlled to end the advertisement delivery (i.e., step S33.). If the budget is not reached, the primary charging monitoring process is normally ended.
And S4, carrying out unified processing on the log information uploaded by the nodes, and obtaining a target release data file by the unified management platform according to the log information.
The target delivery data file comprises report data generated aiming at the advertisement delivery data;
since the advertiser selects a plurality of regions when putting, the time of the plurality of regions is different. When the advertiser user observes the data report, in order to conveniently view the data report, the data in various places need to be unified, so that the invention makes the log information uploaded by the nodes be unified: when the node records the log, the local time and the zero time zone time are recorded at the same time, and the log information is uploaded to the unified management platform.
When the unified management platform carries out final data calculation, all calculation results carry out data integration according to the time of a zero time zone to generate report data; therefore, the display time attribution of the data is unified, the data can be displayed according to the time zone selected by the advertiser on the unified management platform side, and at the moment, the report displays the data of the corresponding time zone of the advertiser. The unified management platform is also used for analyzing the delivery data according to each regional time zone for the advertiser according to the needs of the advertiser, so as to meet individual requirements; and when the data is checked according to the time zones of the regions, the data is subjected to time calculation according to the attribution regions to generate a corresponding report.
The method is particularly suitable for overseas advertisement delivery management, and by establishing the unified management platform to carry out unified deployment control on the multi-region nodes, the use efficiency of an advertiser on a delivery system is favorably improved, and great convenience is brought to the popularization of the platform on the advertisement main side. Meanwhile, compared with the traditional technology, the cost is greatly saved; the invention reduces useless data of each node, improves the budget control accuracy, avoids the phenomenon of budget exceeding, and solves the problems of high data redundancy of each node, long calculation time consumption and frequent excessive budget control in the traditional technology.
Example 2
In a second aspect, as shown in fig. 3, the present invention further provides a unified management platform, which includes a processor and a memory, where the memory stores a program, and when the program is executed by the processor, the program performs the following steps:
advertising and strategy issuing are carried out on the multiple nodes according to the directional region;
receiving settlement data of service of each node, performing expense settlement processing, and performing release control on each node according to a processing result;
and acquiring log information uploaded by the nodes to carry out unified processing to obtain a target release data file.
Specifically, the unified management platform is used as a server of an advertisement main side and is used for deploying and controlling nodes in different regions; after the unified management platform deploys the multiple nodes, the issuing of the data is uniformly completed through the asynchronous operation under the platform, and the subsequent step operation is executed, and the step principle can be referred to the related description in the method of the present invention.
In the specific embodiment of the present invention, the program executing "advertising and policy issuing for multiple nodes according to the targeted region" includes:
the advertisement and the strategy comprise advertisement data and strategy content; the strategy content is used for managing and configuring the advertisement data delivery, wherein the strategy comprises but is not limited to the regional orientation and the time orientation of the advertisement and the price control information of the advertisement; the region orientation is used for advertisement putting node constraint, the time orientation is used for advertisement display time constraint, and the price control is used for advertisement billing consumption constraint.
The unified management platform screens out corresponding nodes to which the advertisements need to be sent according to the advertisement oriented regions in the strategies, and issues the advertisements and the strategies;
for example, if advertisements are selected for delivery in the united states and europe, the platform need only deliver the advertisements to the nodes in the united states and europe. Media users access to corresponding region nodes through intelligent DNS analysis, and advertisement data display of the nodes is obtained. After the unified management platform issues data (namely the advertisements and the strategies) to each node according to the oriented regions, the nodes perform processes such as advertisement data display, charging and the like according to the strategy contents.
In order to avoid the redundancy of node data and improve the operation efficiency, the invention has the advantages that the unified management platform stores all data, and the nodes of each region only store the data of the directional region issued by the platform (namely, the advertisement data and the strategy content and the like correspondingly issued to the nodes).
Further, the method also comprises the following steps: setting a data synchronization failure monitoring mechanism, and acquiring the response of each node to perform data synchronization monitoring on the nodes;
in order to ensure that the data of the region nodes and the data of the unified management platform are unified, a data synchronization failure monitoring mechanism is arranged on the unified management platform, and a response mechanism is arranged on the region nodes, so that when the nodes receive the data sent by the platform, a data receiving success notice is sent; if the unified platform does not receive the notification of the node within the preset time, the data synchronization is considered to be failed, the data synchronization is carried out again, and the data such as advertisements and strategies are issued to the node.
The program executes 'receiving settlement data of service of each node, performing expense settlement processing, and performing release control on each node according to a processing result'; the method comprises the following steps:
receiving advertisement state feedback and timing data of the node;
and carrying out expense settlement processing according to the received data, and carrying out release control on each node according to a processing result.
When the node service receives the charging monitoring of the advertisement display at the media user side, the correctness check of the monitoring and whether the charging is judged by the node; when the node side judges that the current display is effective and the charging is carried out, the main key information and the settlement cost corresponding to the advertisement are only required to be returned to the unified management platform, and the unified management platform is used for carrying out overall control. When the statistical budget is reached, the unified management platform informs each node that the advertisement budget is offline; effectively controls the budget of the advertiser.
The advertisement status feedback comprises: the node feeds back whether the current advertisement is in a delivery state or the consumption of the current budget of the advertisement is finished to the unified management platform; the timing data comprises hourly settlement data, namely, the settlement data is uploaded to the platform once per hour, so that the platform collects the data of the nodes at regular time to master the advertisement state and count budget in time.
When the unified management platform counts the time, if the advertisement budget is reached, each node is informed of the arrival of the advertisement budget, namely, each node is controlled to finish the advertisement delivery. If the budget is not reached, the primary charging monitoring process is normally ended.
The program executing the step of acquiring the log information uploaded by the nodes to obtain the target delivery data file comprises the following steps:
the target delivery data file comprises report data generated aiming at the advertisement delivery data;
since the advertiser selects a plurality of regions when putting, the time of the plurality of regions is different. When the advertiser user observes the data report, in order to conveniently view the data report, the data in various places need to be unified, and for this reason, the log information in the invention is as follows: when the node records the log, the log information of the local time and the zero time zone time is recorded at the same time; and uploading the log information to a unified management platform to perform statistical calculation aiming at the advertisement delivery data.
When the unified management platform carries out final calculation, all calculation results carry out data integration according to the time of a zero time zone to generate report data; therefore, the display time attribution of the data is unified, the data can be displayed according to the time zone selected by the advertiser on the unified management platform side, and at the moment, the report displays the data of the corresponding time zone of the advertiser. The unified management platform is also used for analyzing the delivery data according to each regional time zone for the advertiser according to the needs of the advertiser, so as to meet individual requirements; and when the data is checked according to the time zones of the regions, the data is subjected to time calculation according to the attribution regions to generate a corresponding report.
The platform of the invention fully considers the factors of convenience of an advertiser to the use of the advertisement delivery system, the accuracy of data and the stability of system operation; the system has the advantages that the releasing strategies can be formulated according to different regional scenes, the advertisement data are issued in a targeted mode, settlement data which are processed to a certain extent by the nodes are acquired, statistics, control and report generation are carried out, the system is simple to use, and the processing efficiency of the system is integrally improved.
Example 3
In a third aspect, referring to fig. 1-2, the present invention further provides an advertisement delivery system suitable for overseas, including the unified management platform and a plurality of nodes in the foregoing embodiment, where the nodes are distributed in different regions, and the unified management platform is configured to deploy and control the plurality of nodes; wherein
The unified management platform is further used for:
advertising and strategy issuing are carried out on the multiple nodes according to the directional region;
receiving settlement data of service of each node, performing expense settlement processing, and performing release control on each node according to a processing result;
acquiring log information uploaded by nodes to carry out unified processing to obtain a target release data file;
the node is configured to:
receiving the advertisement and the strategy, and displaying advertisement data and accounting according to the strategy content;
when receiving monitoring data reported by a media user, the node service performs correctness checking and charging judgment;
and uploading advertisement state feedback and timing data to the unified management platform, and carrying out advertisement putting operation according to a platform instruction.
Specifically, the unified management platform is used as a server of an advertiser side and is used for deploying and controlling nodes in different regions; after the unified management platform deploys multiple nodes, the data is uniformly issued through asynchronous operation under the platform.
The advertisement and the strategy comprise advertisement data and strategy content; the strategy content is used for managing and configuring the advertisement data delivery, wherein the strategy comprises but is not limited to the regional orientation and the time orientation of the advertisement and the price control information of the advertisement; the region orientation is used for advertisement putting node constraint, the time orientation is used for advertisement display time constraint, and the price control is used for advertisement billing consumption constraint.
And the unified management platform screens out corresponding nodes to which the advertisements need to be sent according to the advertisement oriented regions in the strategies, and issues the advertisements and the strategies.
For example, if advertisements are selected for delivery in the united states and europe, the platform need only deliver the advertisements to the nodes in the united states and europe. Media users access to corresponding region nodes through intelligent DNS analysis, and advertisement data display of the nodes is obtained. After the unified management platform issues data (namely the advertisements and the strategies) to each node according to the oriented regions, the nodes perform processes such as advertisement data display, charging and the like according to the strategy contents.
In order to avoid the redundancy of node data and improve the operation efficiency, the invention has the advantages that the unified management platform stores all data, and the nodes of each region only store the data of the directional region issued by the platform (namely, the advertisement data and the strategy content and the like correspondingly issued to the nodes).
Setting a data synchronization failure monitoring mechanism in the unified management level, and setting a response mechanism at each node to perform data synchronization monitoring on the nodes;
in order to ensure that the data of the region nodes and the data of the unified management platform are unified, a data synchronization failure monitoring mechanism is arranged at the unified management platform, a response mechanism is arranged at the region nodes, and when the nodes receive the data sent by the platform, a data receiving success notice is sent; if the unified platform does not receive the notification of the node within the preset time, the data synchronization is considered to be failed, the data synchronization is carried out again, and the data such as advertisements and strategies are issued to the node.
The unified management platform receives settlement data of service of each node, performs charge settlement processing, and performs delivery control on each node according to a processing result, and in the process, the unified management platform comprises:
when receiving monitoring data reported by a media user, the node service performs correctness checking and charging judgment;
the unified management platform receives advertisement state feedback and timing data of the nodes;
and the unified management platform performs expense settlement processing according to the received data and performs release control on each node according to a processing result.
Advertisers may set placement budgets for advertisements, and typically advertisement consumption may be stopped after the advertisement placement budget is reached. Since an advertiser may only set an overall budget if an ad is delivered in multiple regions, there is a problem: multiple nodes cannot stop when budget arrives if consumption is calculated independently, and loss of the advertiser is caused by exceeding the budget.
To solve this problem, the node service in the present invention is made as follows: when receiving the charging monitoring of the advertisement display at the media user side, the correctness check of the monitoring and whether the charging is judged by the node; when the node side judges that the current display is effective and the charging is carried out, the main key information and the settlement cost corresponding to the advertisement are only required to be returned to the unified management platform, and the unified management platform is used for carrying out overall control. When the statistical budget is reached, the unified management platform informs each node that the advertisement budget is offline; effectively controls the budget of the advertiser.
The correctness checking comprises the steps of carrying out MD5 encryption calculation on monitoring data reported by a media user, and comparing whether the data is falsified so as to ensure that the data is not forged data;
in the process of monitoring advertisement charging, a node firstly checks whether monitoring data reported by a media user when an advertisement is displayed is correct, the checking rule is that MD5 encryption is carried out on the monitoring data, whether an encryption value is correct or not is compared, if the encryption value is incorrect, the charging monitoring on the advertisement does not need to go through charging logic, and a monitoring process is ended. If the encryption value is correct, whether the advertisement charging monitoring needs to be charged is continuously further judged, whether the monitoring data has a charging identifier is judged, if the monitoring data does not have the identifier, the charging is not counted, the monitoring does not need to go through the charging logic, and the process is ended. If the identification exists, charging, entering charging logic, carrying out charging settlement, and storing settlement data.
The advertisement status feedback uploaded by the node comprises: feeding back whether the current advertisement is in a delivery state or the advertisement is consumed in the budget today to the unified management platform; the timing data comprises hourly settlement data, namely, the settlement data is uploaded to the platform once per hour, so that the platform collects the data of the nodes at regular time to master the advertisement state and count budget in time.
When the unified management platform counts the time, if the advertisement budget is reached, each node is informed of the arrival of the advertisement budget, namely, each node is controlled to finish the advertisement delivery. If the budget is not reached, the primary charging monitoring process is normally ended.
The nodes also carry out unified processing on the uploaded log information, and the unified management platform obtains a target delivery data file according to the log information.
The target delivery data file comprises report data generated aiming at the advertisement delivery data;
since the advertiser selects a plurality of regions when putting, the time of the plurality of regions is different. When the advertiser user observes the data report, in order to conveniently view the data report, the data in various places need to be unified, so that the invention makes the log information uploaded by the nodes be unified: when the node records the log, the local time and the zero time zone time are recorded at the same time, and the log information is uploaded to the unified management platform.
When the unified management platform carries out final data calculation, all calculation results carry out data integration according to the time of a zero time zone to generate report data; therefore, the display time attribution of the data is unified, the data can be displayed according to the time zone selected by the advertiser on the unified management platform side, and at the moment, the report displays the data of the corresponding time zone of the advertiser. The unified management platform is also used for analyzing the delivery data according to each regional time zone for the advertiser according to the needs of the advertiser, so as to meet individual requirements; and when the data is checked according to the time zones of the regions, the data is subjected to time calculation according to the attribution regions to generate a corresponding report.
Compared with the traditional technology, the system of the invention is based on the system structure of the management platform and the nodes, improves the data processing flow, and performs unified deployment control on the multi-region nodes by establishing the unified management platform, thereby simplifying the execution work of the system, being beneficial to bringing great convenience to the popularization of the platform on the advertisement main side and ensuring the experience of the advertiser and the media user; the useless data of each node is reduced, the budget control accuracy is improved, and the phenomenon that the budget exceeds is avoided.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; such modifications and substitutions do not depart from the spirit and scope of the present invention, and they should be construed as being included in the following claims and description.
Claims (10)
1. An advertisement putting management method suitable for overseas is characterized by comprising the following steps:
s1, establishing a unified management platform;
s2, the unified management platform carries out advertisement and strategy issuing on multiple nodes according to the directional region;
s3, receiving settlement data of service of each node by the unified management platform, performing expense settlement processing, and performing release control on each node according to a processing result;
and S4, carrying out unified processing on the log information uploaded by the nodes, and obtaining a target release data file by the unified management platform according to the log information.
2. The overseas advertisement putting management method according to claim 1, wherein the advertisement and the policy include advertisement data and policy contents; the strategy content is used for managing and configuring the advertisement data delivery, wherein the strategy comprises the regional orientation and the time orientation of the advertisement and the price control information of the advertisement.
3. The overseas advertisement putting management method according to claim 2, wherein the step s2 comprises:
s21, screening out corresponding nodes to which the advertisements need to be sent by the unified management platform according to the advertisement oriented region in the strategy, and issuing the advertisements and the strategy;
and S22, setting a data synchronization failure monitoring mechanism on the unified management level, and setting a response mechanism on each node to perform data synchronization monitoring on the nodes.
4. The overseas advertisement putting management method according to claim 3, wherein the step S3. comprises:
s31, when receiving monitoring data reported by a media user, the node service carries out correctness checking and charging judgment;
s32, receiving advertisement state feedback and timing data of the nodes by the unified management platform;
and S33, the unified management platform performs expense settlement processing according to the received data and performs release control on each node according to a processing result.
5. The overseas advertising management method according to claim 4, wherein the correctness check includes performing encryption calculation on monitoring data reported by a media user to compare whether the data is tampered;
in the process of advertisement charging monitoring, a node firstly checks whether monitoring data reported by a media user when an advertisement is displayed is correct or not, the checking rule is that MD5 encryption is carried out on the monitoring data, the comparison is carried out whether an encryption value is correct or not, and if the encryption value is incorrect, the charging monitoring on the advertisement does not need to go through a charging logic; if the encryption value is correct, whether the advertisement charging monitoring needs to be charged is continuously further judged, whether a charging identifier exists in the monitoring data is judged, if no identifier exists, the charging is not counted, and the charging logic does not need to be carried out on the monitoring; if the identification exists, charging, entering charging logic, carrying out charging settlement, and storing settlement data.
6. The method for managing advertisement placement suitable for overseas use according to claim 5, wherein in step S32, the advertisement status feedback includes: the node feeds back whether the current advertisement is in a delivery state or the consumption of the current budget of the advertisement is finished to the unified management platform; the timing data comprises hour settlement data, and the node uploads the once settlement data to the unified management platform according to a preset time interval, so that the platform collects the data of the node at regular time.
7. A unified management platform comprising a processor and a memory, the memory having a program stored therein, wherein when the program is executed by the processor, the steps of:
deploying the multi-region nodes;
advertising and strategy issuing are carried out on the multi-region nodes according to the directional region;
receiving settlement data of service of each node, performing expense settlement processing, and performing release control on each node according to a processing result;
and acquiring log information uploaded by the nodes to carry out unified processing to obtain a target release data file.
8. The unified management platform of claim 7, wherein the program performs "advertising and policy delivery to multiple nodes according to targeted regions":
the advertisement and the strategy comprise advertisement data and strategy content; the strategy content is used for managing and configuring the advertisement data delivery, wherein the strategy comprises but is not limited to the regional orientation and the time orientation of the advertisement and the price control information of the advertisement; the region orientation is used for advertisement putting node constraint, the time orientation is used for advertisement display time constraint, and the price control is used for advertisement billing consumption constraint;
the unified management platform screens out corresponding nodes to which the advertisements need to be sent according to the advertisement oriented regions in the strategies, and issues the advertisements and the strategies;
and setting a data synchronization failure monitoring mechanism, and acquiring the response of each node to perform data synchronization monitoring on the nodes.
9. The unified management platform according to claim 8, wherein the program performs "receiving settlement data for services of each node, performing a fee settlement process, and performing a delivery control for each node according to the process result"; the method comprises the following steps:
receiving advertisement state feedback and timing data of the node;
carrying out expense settlement processing according to the received data, and carrying out release control on each node according to a processing result;
the advertisement status feedback comprises: the node feeds back whether the current advertisement is in a delivery state or the consumption of the current budget of the advertisement is finished to the unified management platform; the timing data comprises hour settlement data, and the node uploads the once settlement data to the unified management platform according to a preset time interval, so that the platform collects the data of the node at regular time.
10. An advertisement putting system suitable for overseas is characterized by comprising a unified management platform and a plurality of nodes, wherein the nodes are distributed in different regions, and the unified management platform is used for deploying and controlling the nodes; wherein
The unified management platform is further used for:
advertising and strategy issuing are carried out on the multiple nodes according to the directional region;
receiving settlement data of service of each node, performing expense settlement processing, and performing release control on each node according to a processing result;
acquiring log information uploaded by nodes to carry out unified processing to obtain a target release data file;
the node is configured to:
receiving the advertisement and the strategy, and displaying advertisement data and accounting according to the strategy content;
when receiving monitoring data monitoring reported by a media user, the node service carries out correctness check and charging judgment;
and uploading advertisement state feedback and timing data to the unified management platform, and carrying out advertisement putting operation according to a platform instruction.
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