CN112435069A

CN112435069A - Advertisement putting method and device, electronic equipment and storage medium

Info

Publication number: CN112435069A
Application number: CN202011391644.XA
Authority: CN
Inventors: 王晓晖; 彭飞; 邓竹立
Original assignee: Beijing 58 Information Technology Co Ltd
Current assignee: Beijing 58 Information Technology Co Ltd
Priority date: 2020-12-02
Filing date: 2020-12-02
Publication date: 2021-03-02

Abstract

The invention provides an advertisement putting method, an advertisement putting device, electronic equipment and a storage medium. The method comprises the following steps: acquiring current advertisement putting parameters of a client aiming at any client in an AR scene, wherein the advertisement putting parameters comprise at least one of scene identification of the AR scene where the client is located and content identification of user behavior content in the AR scene; uploading the advertisement delivery parameters to a server responsible for delivering the advertisements, and acquiring a target AR image model and target advertisement data which are delivered by the server and are adaptive to the advertisement delivery parameters; displaying the AR image animation corresponding to the target AR image model at the client, and displaying target advertisement data in an advertisement position of the AR image animation; wherein the server comprises at least one alternative AR image model and at least one advertisement data. Therefore, advertisement display in an AR scene is realized, and the friendliness and the visual effect of the advertisement are improved.

Description

Advertisement putting method and device, electronic equipment and storage medium

Technical Field

The present invention relates to the field of computer technologies, and in particular, to an advertisement delivery method and apparatus, an electronic device, and a storage medium.

Background

Current advertising is often delivered through television, radio, web pages, newspapers, leaflets or fixed advertising clients, such as during a user's browsing of articles or watching of videos, advertisements are delivered through web pages. Although the web page delivery has a certain pertinence, the advertisement is often delivered and displayed to the user only through network configuration.

However, the above methods lack support for advertisement display in an AR scene, so that sensory experience and interactivity of advertisement display engineering are insufficient, thereby affecting advertising effect of advertisements.

Disclosure of Invention

The embodiment of the invention provides an advertisement delivery method, an advertisement delivery device, electronic equipment and a storage medium, and aims to solve the problem that the advertising effect of an advertisement is influenced due to insufficient sensory experience and interactivity of the conventional advertisement delivery mode.

In order to solve the technical problem, the invention is realized as follows:

in a first aspect, an embodiment of the present invention provides an advertisement delivery method, including:

acquiring current advertisement putting parameters of any client in an AR scene, wherein the advertisement putting parameters comprise at least one of scene identification of the AR scene where the client is located and content identification of user behavior content in the AR scene;

uploading the advertisement delivery parameters to a server responsible for delivering advertisements, and acquiring a target AR image model and target advertisement data which are delivered by the server and are adaptive to the advertisement delivery parameters;

displaying an AR image animation corresponding to the target AR image model at the client, and displaying the target advertisement data in an advertisement space of the AR image animation;

the server comprises at least one alternative AR image model, at least one piece of advertisement data, a mapping relation between the AR image model and an advertisement putting parameter, and a mapping relation between the advertisement data and the advertisement putting parameter; each AR image model comprises at least one advertisement space.

Optionally, before the step of uploading the advertisement delivery parameters to a server responsible for delivering advertisements, and acquiring the target AR image model and the target advertisement data that are delivered by the server and are adapted to the advertisement delivery parameters, the method further includes:

creating at least one AR image model including at least one advertisement slot, setting model information of each AR image model and uploading the AR image model and the model information thereof to the server;

setting advertisement data and attribute information of the advertisement data, and uploading the advertisement data and the attribute information thereof to the server;

the model information comprises a model identification of the AR image model and advertisement putting parameters applicable to the AR image model, and the attribute information comprises an advertisement identification of the advertisement data and advertisement putting parameters applicable to the advertisement data.

Optionally, the advertisement space of each AR character model supports displaying advertisement data in a fixed format, and the formats of the advertisement data corresponding to the AR character models are not completely the same.

Optionally, the server obtains a target AR image model currently adapted to the client and target advertisement data according to the advertisement delivery parameters, and determines a corresponding relationship between the target advertisement data and the target AR image model according to an advertisement data format supported by the target AR image model currently adapted to the client and returns the target advertisement data and the target AR image model to the client;

the step of displaying the AR image animation corresponding to the target AR image model at the client and displaying the target advertisement data in the advertisement space of the AR image animation comprises the following steps:

displaying the AR image animation corresponding to the target AR image model at the client;

and displaying the target advertisement data corresponding to the target AR image model in the advertisement position of the AR image animation of each target AR image model displayed by the client according to the corresponding relation between the target advertisement data and the target AR image model issued by the server.

Optionally, the advertisement data includes at least one of a data element in a picture format, a data element in a text format, a data element in an audio format, and a data element in a video format.

Optionally, the server acquires a target AR image model currently adapted to the client and target advertisement data according to the advertisement delivery parameters, and screens data elements meeting the advertisement data format from the target advertisement data according to the advertisement data format supported by each target AR image model currently adapted to the client and returns the data elements to the client;

alternatively, the first and second electrodes may be,

and according to the advertisement data format supported by the target AR image model, screening target data elements meeting the advertisement data format from the target data, and displaying the target data elements in the advertisement positions of the AR image animation.

Optionally, the method further comprises:

in response to a trigger instruction for the target advertisement data shown in the advertisement space, showing an advertisement detail page of the target advertisement data at the client;

stopping presenting the AR character animation if a trigger instruction for the target advertisement data presented in the advertisement space is not received within a specified time period, and/or in response to a hiding instruction for the AR character animation.

Optionally, the advertisement delivery parameters include a scene identifier of an AR scene where the client is located and a content identifier of user behavior content in the AR scene, a mapping relationship between the AR avatar model and the advertisement delivery parameters included in the server is specifically a mapping relationship between the AR avatar model and the scene identifier, and a mapping relationship between the advertisement data and the advertisement delivery parameters is specifically a mapping relationship between the advertisement data and the content identifier.

In a second aspect, an embodiment of the present invention provides an advertisement delivery method, including:

receiving advertisement putting parameters uploaded by a client in an AR scene, wherein the advertisement putting parameters comprise a scene identifier of the AR scene where the client is located and a content identifier of user behavior content of the client in the AR scene;

according to a mapping relation between a preset AR image model and advertisement putting parameters and a mapping relation between advertisement data and the advertisement putting parameters, respectively acquiring a target AR image model and target advertisement data which are matched with the advertisement putting parameters uploaded by the client from at least one alternative AR image model and at least one alternative advertisement data, wherein the AR image model comprises at least one advertisement position;

and sending the target AR image model and the target advertisement data to the client so as to display the AR image animation corresponding to the target AR image model at the client and display the target advertisement data in the advertisement space of the AR image animation.

In a third aspect, an embodiment of the present invention provides an advertisement delivery device, including:

the parameter acquisition module is used for acquiring current advertisement delivery parameters of any client in an AR scene, wherein the advertisement delivery parameters comprise at least one of a scene identifier of the AR scene where the client is located and a content identifier of user behavior content in the AR scene;

the AR data receiving module is used for uploading the advertisement delivery parameters to a server responsible for delivering advertisements and acquiring a target AR image model and target advertisement data which are delivered by the server and are adaptive to the advertisement delivery parameters;

the AR advertisement display module is used for displaying the AR image animation corresponding to the target AR image model at the client side and displaying the target advertisement data in the advertisement space of the AR image animation;

Optionally, the apparatus further comprises:

an AR image model creating module for creating at least one AR image model including at least one advertisement space, setting model information of each AR image model and uploading the AR image model and the model information thereof to the server;

the advertisement data setting module is used for setting advertisement data and attribute information of the advertisement data and uploading the advertisement data and the attribute information thereof to the server;

the AR advertisement display module includes:

the first animation display submodule is used for displaying the AR image animation corresponding to the target AR image model at the client;

and the first advertisement display sub-module is used for displaying the target advertisement data corresponding to the target AR image model in the advertisement position of the AR image animation of each target AR image model displayed by the client according to the corresponding relation between the target advertisement data and the target AR image model issued by the server.

alternatively, the first and second electrodes may be,

the AR advertisement display module includes:

the second animation display submodule is used for displaying the AR image animation corresponding to the target AR image model at the client;

and the second advertisement display sub-module is used for screening target data elements meeting the advertisement data format from the target data according to the advertisement data format supported by the target AR image model and displaying the target data elements in the advertisement space of the AR image animation.

Optionally, the apparatus further comprises:

the detail page display module is used for responding to a trigger instruction aiming at the target advertisement data displayed in the advertisement space and displaying an advertisement detail page of the target advertisement data at the client;

and the animation hiding module is used for stopping displaying the AR image animation if a triggering instruction aiming at the target advertisement data displayed in the advertisement space is not received within a specified time period and/or responding to a hiding instruction aiming at the AR image animation.

In a fourth aspect, an embodiment of the present invention further provides an advertisement delivery apparatus, including:

the parameter receiving module is used for receiving advertisement putting parameters uploaded by a client in an AR scene, wherein the advertisement putting parameters comprise a scene identifier of the AR scene where the client is located and a content identifier of user behavior content of the client in the AR scene;

the AR data searching module is used for respectively acquiring a target AR image model and target advertisement data which are matched with the advertisement delivery parameters uploaded by the client from at least one alternative AR image model and at least one piece of advertisement data according to the mapping relation between a preset AR image model and the advertisement delivery parameters and the mapping relation between the advertisement data and the advertisement delivery parameters, wherein the AR image model comprises at least one advertisement position;

and the AR data issuing module is used for issuing the target AR image model and the target advertisement data to the client so as to display the AR image animation corresponding to the target AR image model at the client and display the target advertisement data in the advertisement space of the AR image animation.

In a fifth aspect, an embodiment of the present invention additionally provides an electronic device, including: a memory, a processor and a computer program stored on the memory and executable on the processor, the computer program, when executed by the processor, implementing the steps of the advertisement delivery method according to the first and second aspects.

In a sixth aspect, the present invention provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and the computer program, when executed by a processor, implements the steps of the advertisement delivery method according to the first aspect and the second aspect.

In the embodiment of the invention, the AR image model is inserted in the AR scene, and classified advertisement promotion is carried out according to different browsing contents. Furthermore, the AR image is dynamically configured to display commercial advertisements in conjunction with different replaceable advertising data. Therefore, the blank of advertisement display of content browsing in the AR scene of the user is filled, a new commodity and advertisement promotion scene is added, and the commodity advertisement is displayed by combining the AR image animation and the advertisement content, so that the friendliness and the visual effect of the advertisement are greatly improved, and the user experience is improved.

The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments of the present invention will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained based on these drawings without inventive labor.

FIG. 1 is a flow chart of steps of a method for advertisement delivery in an embodiment of the present invention;

FIG. 2 is a flow chart of steps of another method of advertisement delivery in an embodiment of the present invention;

FIG. 3 is a schematic flow chart of advertisement display by using an AR image animation based on any AR scene in the embodiment of the present invention;

FIG. 4 is a flow chart of steps of another method of advertisement delivery in an embodiment of the present invention;

fig. 5 is a schematic structural diagram of an advertisement delivery device in an embodiment of the present invention;

fig. 6 is a schematic structural diagram of another advertisement delivery device in the embodiment of the present invention;

fig. 7 is a schematic structural diagram of another advertisement delivery device in the embodiment of the present invention;

fig. 8 is a schematic diagram of a hardware structure of an electronic device in the embodiment of the present invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

Referring to fig. 1, a flowchart illustrating steps of an advertisement delivery method according to an embodiment of the present invention is shown.

Step 110, for any client in the AR scene, acquiring a scene identifier of the current AR scene of the client and a content identifier of the user behavior content in the AR scene.

Step 120, uploading the scene identifier and the content identifier to a server responsible for issuing advertisements, and acquiring a target AR image model and target advertisement data which are issued by the server and are matched with the scene identifier and the content identifier; the server comprises at least one alternative AR image model and at least one piece of advertisement data, a mapping relation among the AR image model, a scene identifier and a content identifier, and a mapping relation among the advertisement data, the scene identifier and the content identifier; each AR image model comprises at least one advertisement space.

Step 130, displaying the AR image animation corresponding to the target AR image model at the client, and displaying the target advertisement data in the advertisement space of the AR image animation.

Augmented Reality (AR) technology is a technology for calculating the position and angle of a camera image in real time and adding corresponding images, videos and 3D models, and aims to sleeve a virtual world on a screen in the real world and interact with the virtual world. In the embodiment of the invention, the AR advertisement is manufactured and put in the corresponding terminal equipment, so that the interestingness and the interactivity in the advertisement display process are improved, and the advertisement display and propaganda effects are further improved.

Specifically, at least one AR character model for displaying advertisement data may be preset in a server for issuing an advertisement according to a requirement, and at least one advertisement slot for displaying advertisement data may be set in each AR character model. The AR image model can be any image AR model such as cartoon image, character image, animal image and the like which can be designed according to requirements.

Moreover, in order to improve the matching degree of the displayed AR image model and the advertisement data with the real-time interest of the user, when the AR image model and the advertisement data are set, an advertisement putting parameter adapted to each AR image model can be set, the advertisement putting parameter can comprise at least one of a scene identifier of an AR scene where the client is located and a content identifier of user behavior content under the AR scene, and correspondingly, the advertisement putting parameter adapted to each piece of advertisement data can also be set.

The AR scene may be understood as an AR scene divided according to services and the like, for example, a recruitment AR scene, a house finding AR scene, a car watching AR scene, a game AR scene, and the like. The user behavior content may be understood as real-time operation behavior data of the user (for example, some furniture AR article models are added in an open room model, or an AR game scene is added on a plane for playing a game, etc.), current browsing content data of the client user (i.e., real-time display content data of the client), and other data related to the real-time operation content or browsing content of the client user.

Then, for any client in the AR scene, the current advertisement delivery parameters of the client (for example, the scene identifier of the AR scene where the client is currently located, the content identifier of the user behavior content in the corresponding AR scene, etc.) may be obtained, and the corresponding advertisement delivery parameters are uploaded to the server responsible for delivering the advertisement, after receiving the advertisement delivery parameters uploaded by the client, the server may search for a target AR image model adapted to the advertisement delivery parameters currently uploaded by the corresponding client from the alternative AR image models based on the alternative AR image models and the advertisement data contained in the server, the mapping relationship between each AR image model and the advertisement delivery parameters, and the mapping relationship between each advertisement data and the advertisement delivery parameters, and simultaneously search for target advertisement data adapted to the advertisement delivery parameters currently uploaded by the corresponding client from the alternative advertisement data, and sending the corresponding target AR image model and the target advertisement data to the corresponding client.

After receiving the target AR image model and the target advertisement data issued by the server, the client can display the corresponding AR image animation at the client based on the target AR image model, and simultaneously display the corresponding target advertisement data in the advertisement space of the rendered AR image animation.

When the AR image model and the advertisement data are set at the server side, only one corresponding AR image model and one piece of advertisement data are generally set according to the same advertisement putting parameters, and then the corresponding advertisement data can be directly displayed in the advertisement space of the AR image animation obtained based on the rendering of the corresponding AR image model. Of course, it is also possible to set a plurality of AR character models corresponding to the same advertisement delivery parameters, or a plurality of pieces of advertisement data. Then, the client may receive multiple AR character models or multiple pieces of advertisement data sent by the server at the same time (for example, the server returns multiple AR character models and one piece of advertisement data at the same time, or multiple AR character models and multiple pieces of advertisement data, or one AR character model and multiple pieces of advertisement data).

If a plurality of AR image models and one piece of advertisement data are returned simultaneously, when the client displays, the AR image animations of the AR image models can be sequentially displayed, and the same advertisement data is displayed in the advertisement space of each AR image animation, or the AR image animations of the AR image models can be simultaneously displayed, and the same advertisement data is displayed in the advertisement space of each AR image animation; if an AR image model and a plurality of pieces of advertisement data are returned at the same time, the AR image animation of the AR image model can be displayed when the client displays, and all pieces of advertisement data are sequentially displayed in the advertisement positions of the AR image animation; if a plurality of AR image models and a plurality of pieces of advertisement data are returned at the same time, when the client displays, the corresponding relation between the advertisement data and the AR image models can be determined randomly or according to a preset strategy, so that the corresponding advertisement data is displayed in the advertisement space of the AR image animation of each AR image model based on the corresponding relation.

The corresponding relationship between the advertisement data and the AR image model can be determined by the server before issuing, or can be determined by the client, and the embodiment of the invention is not limited. In addition, the strategy for determining the corresponding relationship between the advertisement data and the AR image model can also be set by self according to the requirement, and the embodiment of the invention is not limited. For example, the correspondence between the advertisement data and the AR character model may be determined according to the presentation habits of the respective clients with respect to the advertisement data in the history stage, and so on.

Furthermore, in the embodiment of the present invention, when setting the AR character models, the formats of the advertisement data in the advertisement space of each AR character model, such as only the advertisement data in text form, or the advertisement data supporting the picture form, may also be set, so that at this time, when determining the corresponding relationship between the advertisement data and the AR character models, the formats of the advertisement data and the advertisement data supported by the AR character models may also be considered, so as to ensure that the advertisement data conforming to the supported formats thereof are shown in the AR character animation of the AR character models.

It should be noted that the advertisement data in the embodiment of the present invention may include any data that can be displayed as an advertisement, such as a product picture, a product type, a product usage, a product price, a product description, a product name, and the like.

Referring to fig. 2, in the embodiment of the present invention, before the step 120, the method may further include:

step S1, creating at least one AR image model containing at least one advertisement space, setting model information of each AR image model and uploading the AR image model and the model information thereof to the server;

step S2, advertisement data and attribute information of the advertisement data are set, and the advertisement data and the attribute information thereof are uploaded to the server;

In the embodiment of the invention, any available tool software can be used for making the model file of the AR image at the server end, namely the AR image model, the AR image model can support the animation playing of various commodity display advertisements by utilizing commodity data, the AR image model can be conveniently searched, and different model identifications can be added to each AR image model and uploaded to the server for storage. In addition, the advertisement putting parameters suitable for each AR image model can be set. Also, at least one advertisement slot may be further provided in each AR character model in order to present advertisement data.

Accordingly, at least one piece of alternative advertisement data may also be set. For example, various types of data of the commodity may be used, such as: the commodity picture, type, usage, price and the like are used as advertisement data, meanwhile, advertisement putting parameters corresponding to each advertisement data can be set, different advertisement identifications are added to each piece of advertisement data (for example, the commodity name can be directly used as the advertisement identification and the like), and the advertisement data and attribute information thereof can be uploaded to a server for storage.

Optionally, in this embodiment of the present invention, the advertisement space of each AR character model supports displaying advertisement data in a fixed format, and the formats of the advertisement data corresponding to the AR character models are not completely the same.

Optionally, in the embodiment of the present invention, the server obtains, according to the advertisement delivery parameter, a target AR image model currently adapted to the client and target advertisement data, and determines, according to an advertisement data format supported by the target AR image model currently adapted to the client, a correspondence between the target advertisement data and the target AR image model, and returns the correspondence to the client;

in practical application, the advertisement data may include picture data such as commodity pictures, text data such as commodity descriptions and commodity types, and data of various different formats, and when the AR character models are set, in order to meet different AR scenes or user behavior contents, advertisement data of fixed formats may be displayed in support of advertisement spots of the AR character models, and formats of advertisement data corresponding to the AR character models are not completely the same. Wherein each AR character model may support one or more fixed formats of advertisement data, such as supporting both text format, picture format, or only text format or picture format, etc.

Then, when the server issues the advertisement data and the AR image model, the server may first obtain the target AR image model and the target advertisement data currently adapted to the client according to the advertisement delivery parameters uploaded by the client, and determine the corresponding relationship between the target advertisement data and the target AR image model according to the advertisement data format supported by the target AR image model currently adapted to the client, and return the target advertisement data and the target AR image model to the client.

For example, assuming that according to advertisement delivery parameters uploaded by a client, a server finds that a target AR image model adapted to the client includes AR image models a1 and a2 and target advertisement data b1 and b2, assuming that a data format of b1 is text and a data format of b2 is picture, a1 supports displaying advertisement data in a text format and a2 supports displaying advertisement data in a picture format, the server may set that a1 corresponds to b1 and a2 corresponds to b 2; if a1 and a2 both support displaying advertisement data in text format, then it can be determined that a1 and a2 both correspond to b1, at this time, only the corresponding correspondence, a1, a2 and b1 can be issued to the corresponding client, and b2 does not need to be issued to the corresponding client; accordingly, if a1 supports showing advertisement data in a text format, a2 supports showing advertisement data in a picture format, and the data formats of b1 and b2 are pictures, it may be determined that a2 corresponds to b1 and b2, and at this time, only the corresponding correspondence, and b1, b2, and a2 may be issued to the corresponding clients without issuing a1 to the corresponding clients.

Of course, in the embodiment of the present invention, the formats of the advertisement data corresponding to the AR image models may be set to be completely the same according to the requirement, which is not limited to this embodiment of the present invention.

Accordingly, step 130 may further include:

step A131, displaying an AR image animation corresponding to the target AR image model at the client;

step A132, displaying the target advertisement data corresponding to the target AR image model in the advertisement space of the AR image animation of each target AR image model displayed by the client according to the corresponding relationship between the target advertisement data and the target AR image model transmitted by the server.

For the client, because the server issues the target AR image model and the target advertisement data and sets the corresponding relationship between the target AR image model and the target advertisement data, when displaying the advertisement data, the client may render the AR image animation corresponding to each target AR image model issued by the server, and then display the target advertisement data corresponding to the corresponding target AR image model in the advertisement space of the AR image animation of each target AR image model displayed by the client according to the corresponding relationship between each target advertisement data issued by the server and each target AR image model.

In addition, in practical application, the same AR image model may include a plurality of advertisement spots, and the formats of the advertisement data corresponding to the advertisement spots may be different, and the advertisement data displayed corresponding to the advertisement spots may also be different, so that the server may determine the corresponding relationship between each target advertisement data and each advertisement spot when issuing the AR image model and the advertisement data, and the specific determination process may refer to the process of determining the corresponding relationship between the target advertisement data and the target AR image model, which is not described herein again.

When the client displays the advertisement data, the client can display the corresponding advertisement data in the corresponding advertisement slot according to the corresponding relationship between the target advertisement data and the advertisement slot in the target AR image model, which is not limited in the embodiment of the present invention. Moreover, in the embodiment of the present invention, the server may directly issue the determined target AR image model and the target advertisement data adapted to the advertisement delivery parameters uploaded by the client to the corresponding client, and the client determines and displays the corresponding relationship between the target AR image model and the target advertisement data, or determines and displays the advertisement in the target AR image model as the corresponding relationship with the target advertisement data, and the process of determining the corresponding relationship is similar to that of the server, which is not described herein again.

In the embodiment of the present invention, the AR character animation corresponding to the target AR character model may be rendered at the client in any available manner, and the advertisement data corresponding to the target AR character model is displayed in the advertisement slot therein, which is not limited in the embodiment of the present invention.

For example, the logic of loading the completed AR character animation in various AR scenes can be completed by utilizing the existing AR framework of the client, and the display position, the display angle and other display advertisement parameters of the AR character animation in the AR scenes are specified. And further realize the logic of filling the target advertisement data corresponding to the target advertisement data into the AR image animation. Such as: assuming that the AR character animation has a cartoon character to hold a billboard, the contents of the corresponding target advertisement data can be displayed in the billboard.

Optionally, in an embodiment of the present invention, the advertisement data includes at least one of a data element in a picture format, a data element in a text format, a data element in an audio format, and a data element in a video format.

Correspondingly, the server acquires a target AR image model and target advertisement data which are currently adapted to the client according to the advertisement putting parameters, screens data elements meeting the advertisement data format from the target advertisement data according to the advertisement data format supported by each AR image model which is currently adapted to the client, and returns the data elements to the client;

alternatively, the first and second electrodes may be,

the step 130 may further include:

step B131, displaying the AR image animation corresponding to the target AR image model at the client;

and step B132, according to the advertisement data format supported by the target AR image model, screening target data elements meeting the advertisement data format from the target data, and displaying the target data elements in the advertisement space of the AR image animation.

In practical application, the same advertisement data may include a plurality of kinds of commodity information of the commodity to be displayed, and formats of different commodity information may be different, that is, the same advertisement data may include at least one of a data element in a picture format, a data element in a text format, a data element in an audio format, and a data element in a video format.

At this time, if the formats of the advertisement data supported by the AR image models are not completely the same, or the formats of the advertisement data supported by different advertisement slots are not completely the same, in order to avoid that there are many invalid data elements in the target advertisement data received by the client, only the target data elements that are properly consistent with the data supported by the AR image models may be issued. Specifically, the server may obtain, according to the advertisement delivery parameters uploaded by the client, the target AR image model and the target advertisement data adapted to the corresponding advertisement delivery parameters, and, according to the advertisement data format supported by each target AR image model currently adapted to the corresponding client, screen the data elements satisfying the advertisement data format from the target advertisement data and return the data elements to the client.

And if the server presets the corresponding relationship between the target AR image model and the target advertisement data, then the data elements meeting the format of the advertisement data can be screened from the target advertisement data corresponding to the target advertisement data according to the corresponding relationship between the target AR image model and the target advertisement data and the format of the advertisement data supported by the target AR image model and returned to the client. Then the client receives only the data elements that need to be presented at this time, and the corresponding data elements can be presented in the ad slots of the AR image of each target AR image model.

Or, the server may also directly issue all the target AR image models and the target advertisement data, and the client screens out data elements satisfying the data formats supported by the target AR image models from the target advertisement data, so that under the condition that the target advertisement data are alternately displayed in the AR image animation of each target AR image model, the data elements in the data formats supported by the target AR image model corresponding to the target advertisement data at present can be flexibly acquired from the target advertisement data.

Of course, in the embodiment of the present invention, the server or the client may also obtain, for each advertisement slot in each target AR image model, a data element satisfying the data format supported by the server or the client from the target advertisement data based on the advertisement slot as a unit, and the specific process may refer to the above process, which is not described herein again.

Referring to fig. 2, in the embodiment of the present invention, the method may further include:

step 140, in response to a trigger instruction for the target advertisement data displayed in the advertisement space, displaying an advertisement detail page of the target advertisement data at the client;

and 150, if a trigger instruction aiming at the target advertisement data displayed in the advertisement space is not received within a specified time period, and/or responding to a hiding instruction aiming at the AR image animation, stopping displaying the AR image animation.

As described above, the client may load the target AR image model corresponding to the current advertisement delivery parameters issued by the server and load the AR image animation corresponding thereto, and fill the target advertisement data issued by the server into the advertisement display area of the AR image animation, that is, the advertisement space, and may play the animation for advertisement display.

If the client receives a trigger instruction aiming at the target advertisement data displayed in the advertisement space, the advertisement detail page of the corresponding target advertisement data can be displayed at the corresponding client, so that a user can conveniently open and enter the advertisement detail page to browse advertisements or purchase commodities and the like.

And if the trigger instruction aiming at the target advertisement data displayed in the advertisement position is not received within the specified time period, and/or a hiding instruction aiming at the AR image animation is received, stopping displaying the corresponding AR image animation, namely if the user does not click the displayed advertisement or selects to hide the AR image animation of the displayed advertisement, stopping displaying the corresponding AR image animation. The designated time can be set by self-definition according to requirements, and the embodiment of the invention is not limited.

Moreover, the user may trigger the target advertisement data and trigger the hidden instruction for the AR character animation in any available manner, which is not limited by the embodiment of the present invention.

Optionally, in this embodiment of the present invention, the advertisement delivery parameter includes a scene identifier of an AR scene where the client is located, and a content identifier of user behavior content in the AR scene, where a mapping relationship between the AR avatar model and the advertisement delivery parameter included in the server is specifically a mapping relationship between the AR avatar model and the scene identifier, and a mapping relationship between the advertisement data and the advertisement delivery parameter is specifically a mapping relationship between the advertisement data and the content identifier.

At this time, when the server searches for the target AR image model and the target advertisement data adapted to the client, the server may obtain the target AR image model adapted to the scene identifier currently uploaded by the client based on the mapping relationship between the AR image model and the scene identifier included in the server, and obtain the target advertisement data adapted to the content identifier currently uploaded by the client based on the mapping relationship between the advertisement data and the content identifier included in the server.

Fig. 3 is a schematic flow chart of advertisement display by using an AR character animation based on an arbitrary AR scene. The method specifically comprises the following steps:

1. a designer uses tool software to make an AR image model file to realize the animation playing supporting the display advertisement of various commodities by using commodity data in a fixed format, adds model identifications of various AR image models, and sets advertisement putting parameters matched with the various AR image models to be uploaded to a server for storage.

2. Generating data of various commodities as advertisement data, such as: the method comprises the steps of setting commodity pictures, types, purposes, prices and the like, setting advertisement putting parameters such as AR scenes, browsing or operation contents in the AR and the like corresponding to each piece of advertisement data, adding different advertisement identifications for each piece of advertisement data, and uploading the advertisement identifications to a server for storage.

3. The programmer completes the logic of loading the completed AR image model in various AR scenes by using the existing AR framework of the client, and specifies the positions, angles and the like of the AR image model to be placed in the AR scenes. And logic may be provided to populate the content of the advertisement data into the AR character animation of the AR character model. Such as: the AR image model is that a cartoon character holds a billboard, and the content of the advertisement data can be displayed on the billboard.

4. And the user at the client in the AR scene enters the AR scene to perform various operations. Such as: adding some furniture AR article models into an open room model, or adding an AR game scene on a plane for playing, or browsing specified contents in a client, and the like. And (5) if the user exits the AR scene in the browsing process, entering the step 9, otherwise, entering the step 5.

5. In the process that the user uses the AR function, the client reports an AR scene identifier currently used by the user, a content identifier of user behavior content such as operation or browsing content of the user in the current AR scene, and the like to the server, and tries to acquire an AR object model for displaying the advertisement and corresponding advertisement data to be displayed. And (4) if the current AR scene has the corresponding AR object model and the user behavior contents such as the current operation or browsing contents of the user and the like have the corresponding advertisement data, entering the step 7, and if not, entering the step 6.

6. And the user continues to use the function of the current AR scene until the user finishes using the AR scene and closes the AR function, and the step 9 is carried out.

7. The client loads the AR object model corresponding to the current AR scene issued by the server and loads the AR image animation of the AR object model through the loading mode completed in the step 3, and fills the advertisement data issued by the server into the advertisement display area of the AR image animation and plays the animation for displaying the advertisement. If the user does not click on the displayed advertisement or selects to hide the AR image animation of the displayed advertisement, step 6 is entered. Otherwise, go to step 8.

8. And the user opens and enters an advertisement detail page to browse the advertisement or purchase the commodity.

9. The whole process is finished.

The steps are the whole implementation scheme for displaying the advertisement by using the cartoon image based on any AR scene.

In the embodiment of the invention, a whole set of implementation scheme for inserting the AR image model in the AR scene and carrying out classified advertisement promotion aiming at different browsing contents is realized. Furthermore, the AR image is dynamically configured to display commercial advertisements in conjunction with different replaceable advertising data. Therefore, the blank of advertisement display of content browsing in the AR scene of the user is filled, a new commodity and advertisement promotion scene is added, and the commodity advertisement is displayed by combining the AR image animation and the advertisement content, so that the friendliness and the visual effect of the advertisement are greatly improved, and the user experience is improved.

Referring to fig. 4, a flowchart illustrating steps of another advertisement delivery method according to an embodiment of the present invention is shown. The execution subject of the steps described below at this time may be a server.

Step 210, receiving advertisement delivery parameters uploaded by a client in an AR scene, wherein the advertisement delivery parameters comprise a scene identifier of the AR scene where the client is located and a content identifier of user behavior content of the client in the AR scene;

step 220, according to a mapping relationship between a preset AR image model and advertisement delivery parameters and a mapping relationship between advertisement data and advertisement delivery parameters, respectively acquiring a target AR image model and target advertisement data which are adapted to the advertisement delivery parameters uploaded by the client from at least one alternative AR image model and at least one alternative advertisement data, wherein the AR image model comprises at least one advertisement position;

step 230, sending the target AR image model and the target advertisement data to the client, so as to display the AR image animation corresponding to the target AR image model at the client, and display the target advertisement data in the advertisement space of the AR image animation.

It should be noted that, in the embodiment of the present invention, specific processes of each step performed by the server may refer to the processes described in the embodiments of fig. 1 to 3, which are not described herein again.

Referring to fig. 5, a schematic structural diagram of an advertisement delivery device in an embodiment of the present invention is shown.

The advertisement delivery device of the embodiment of the invention comprises: a parameter acquisition module 310, an AR data receiving module 320, and an AR advertisement presentation module 330.

The functions of the modules and the interaction relationship between the modules are described in detail below.

A parameter obtaining module 310, configured to obtain, for any client in an AR scene, a current advertisement delivery parameter of the client, where the advertisement delivery parameter includes at least one of a scene identifier of the AR scene where the client is located and a content identifier of user behavior content in the AR scene;

the AR data receiving module 320 is configured to upload the advertisement delivery parameters to a server responsible for delivering advertisements, and acquire a target AR image model and target advertisement data that are delivered by the server and are adapted to the advertisement delivery parameters;

an AR advertisement presentation module 330, configured to present an AR character animation corresponding to the target AR character model at the client, and present the target advertisement data in an advertisement slot of the AR character animation;

Referring to fig. 5, in an embodiment of the present invention, the apparatus may further include:

an AR character model creating module 340 for creating at least one AR character model including at least one advertisement slot, setting model information of each AR character model, and uploading the AR character model and the model information thereof to the server;

an advertisement data setting module 350, configured to set advertisement data and attribute information of the advertisement data, and upload the advertisement data and the attribute information thereof to the server;

optionally, the AR advertisement presentation module 330 may further include:

alternatively, the first and second electrodes may be,

the AR advertisement presentation module 330 may further include:

Referring to fig. 6, in an embodiment of the present invention, the apparatus may further include:

a detail page display module 360, configured to, in response to a trigger instruction for the target advertisement data displayed in the advertisement slot, display an advertisement detail page of the target advertisement data at the client;

an animation hiding module 370, configured to stop presenting the AR character animation if a trigger instruction for the target advertisement data presented in the advertisement slot is not received within a specified time period, and/or in response to a hiding instruction for the AR character animation.

The advertisement delivery device provided by the embodiment of the present invention can implement each process implemented in the method embodiments of fig. 1 to fig. 3, and is not described herein again to avoid repetition.

Referring to fig. 7, a schematic structural diagram of another advertisement delivery device in the embodiment of the present invention is shown.

The advertisement delivery device of the embodiment of the invention comprises: the system comprises a parameter receiving module 410, an AR data searching module 420 and an AR data issuing module 430.

A parameter receiving module 410, configured to receive advertisement delivery parameters uploaded by a client in an AR scene, where the advertisement delivery parameters include a scene identifier of the AR scene where the client is located and a content identifier of user behavior content of the client in the AR scene;

an AR data search module 420, configured to obtain, according to a mapping relationship between a preset AR image model and an advertisement delivery parameter and a mapping relationship between advertisement data and an advertisement delivery parameter, a target AR image model and target advertisement data that are adapted to an advertisement delivery parameter uploaded by the client from at least one alternative AR image model and at least one alternative advertisement data, where the AR image model includes at least one advertisement slot;

an AR data issuing module 430, configured to issue the target AR image model and the target advertisement data to the client, so as to display an AR image animation corresponding to the target AR image model at the client, and display the target advertisement data in an advertisement slot of the AR image animation.

The advertisement delivery device provided by the embodiment of the present invention can implement each process implemented in the method embodiment of fig. 4, and is not described here again to avoid repetition.

Preferably, an embodiment of the present invention further provides an electronic device, including: the processor, the memory, and the computer program stored in the memory and capable of running on the processor, when executed by the processor, implement the processes of the above-mentioned advertisement delivery method embodiments, and can achieve the same technical effects, and are not described herein again to avoid repetition. Moreover, the electronic device in the embodiment of the present invention may be a client or a server, and the embodiment of the present invention is not limited thereto.

The embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when being executed by a processor, the computer program implements each process of the above advertisement delivery method embodiment, and can achieve the same technical effect, and in order to avoid repetition, details are not repeated here. The computer-readable storage medium may be a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk.

Fig. 8 is a schematic diagram of a hardware structure of an electronic device implementing various embodiments of the present invention.

The electronic device 500 includes, but is not limited to: a radio frequency unit 501, a network module 502, an audio output unit 503, an input unit 504, a sensor 505, a display unit 506, a user input unit 507, an interface unit 508, a memory 509, a processor 510, and a power supply 511. Those skilled in the art will appreciate that the electronic device configuration shown in fig. 8 does not constitute a limitation of the electronic device, and that the electronic device may include more or fewer components than shown, or some components may be combined, or a different arrangement of components. In the embodiment of the present invention, the electronic device includes, but is not limited to, a mobile phone, a tablet computer, a notebook computer, a palm computer, a vehicle-mounted terminal, a wearable device, a pedometer, and the like.

It should be understood that, in the embodiment of the present invention, the radio frequency unit 501 may be used for receiving and sending signals during a message sending and receiving process or a call process, and specifically, receives downlink data from a base station and then processes the received downlink data to the processor 510; in addition, the uplink data is transmitted to the base station. In general, radio frequency unit 501 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, and the like. In addition, the radio frequency unit 501 can also communicate with a network and other devices through a wireless communication system.

The electronic device provides wireless broadband internet access to the user via the network module 502, such as assisting the user in sending and receiving e-mails, browsing web pages, and accessing streaming media.

The audio output unit 503 may convert audio data received by the radio frequency unit 501 or the network module 502 or stored in the memory 509 into an audio signal and output as sound. Also, the audio output unit 503 may also provide audio output related to a specific function performed by the electronic apparatus 500 (e.g., a call signal reception sound, a message reception sound, etc.). The audio output unit 503 includes a speaker, a buzzer, a receiver, and the like.

The input unit 504 is used to receive an audio or video signal. The input Unit 504 may include a Graphics Processing Unit (GPU) 5041 and a microphone 5042, and the Graphics processor 5041 processes image data of a still picture or video obtained by an image capturing device (e.g., a camera) in a video capturing mode or an image capturing mode. The processed image frames may be displayed on the display unit 506. The image frames processed by the graphic processor 5041 may be stored in the memory 509 (or other storage medium) or transmitted via the radio frequency unit 501 or the network module 502. The microphone 5042 may receive sounds and may be capable of processing such sounds into audio data. The processed audio data may be converted into a format output transmittable to a mobile communication base station via the radio frequency unit 501 in case of the phone call mode.

The electronic device 500 also includes at least one sensor 505, such as light sensors, motion sensors, and other sensors. Specifically, the light sensor includes an ambient light sensor that can adjust the brightness of the display panel 5061 according to the brightness of ambient light, and a proximity sensor that can turn off the display panel 5061 and/or a backlight when the electronic device 500 is moved to the ear. As one type of motion sensor, an accelerometer sensor can detect the magnitude of acceleration in each direction (generally three axes), detect the magnitude and direction of gravity when stationary, and can be used to identify the posture of an electronic device (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), and vibration identification related functions (such as pedometer, tapping); the sensors 505 may also include fingerprint sensors, pressure sensors, iris sensors, molecular sensors, gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc., which are not described in detail herein.

The display unit 506 is used to display information input by the user or information provided to the user. The Display unit 506 may include a Display panel 5061, and the Display panel 5061 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like.

The user input unit 507 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic device. Specifically, the user input unit 507 includes a touch panel 5071 and other input devices 5072. Touch panel 5071, also referred to as a touch screen, may collect touch operations by a user on or near it (e.g., operations by a user on or near touch panel 5071 using a finger, stylus, or any suitable object or attachment). The touch panel 5071 may include two parts of a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 510, and receives and executes commands sent by the processor 510. In addition, the touch panel 5071 may be implemented in various types such as a resistive type, a capacitive type, an infrared ray, and a surface acoustic wave. In addition to the touch panel 5071, the user input unit 507 may include other input devices 5072. In particular, other input devices 5072 may include, but are not limited to, a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, a mouse, and a joystick, which are not described in detail herein.

Further, the touch panel 5071 may be overlaid on the display panel 5061, and when the touch panel 5071 detects a touch operation thereon or nearby, the touch operation is transmitted to the processor 510 to determine the type of the touch event, and then the processor 510 provides a corresponding visual output on the display panel 5061 according to the type of the touch event. Although in fig. 8, the touch panel 5071 and the display panel 5061 are two independent components to implement the input and output functions of the electronic device, in some embodiments, the touch panel 5071 and the display panel 5061 may be integrated to implement the input and output functions of the electronic device, and is not limited herein.

The interface unit 508 is an interface for connecting an external device to the electronic apparatus 500. For example, the external device may include a wired or wireless headset port, an external power supply (or battery charger) port, a wired or wireless data port, a memory card port, a port for connecting a device having an identification module, an audio input/output (I/O) port, a video I/O port, an earphone port, and the like. The interface unit 508 may be used to receive input (e.g., data information, power, etc.) from external devices and transmit the received input to one or more elements within the electronic apparatus 500 or may be used to transmit data between the electronic apparatus 500 and external devices.

The memory 509 may be used to store software programs as well as various data. The memory 509 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. Further, the memory 509 may include high-speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage device.

The processor 510 is a control center of the electronic device, connects various parts of the whole electronic device by using various interfaces and lines, performs various functions of the electronic device and processes data by running or executing software programs and/or modules stored in the memory 509 and calling data stored in the memory 509, thereby performing overall monitoring of the electronic device. Processor 510 may include one or more processing units; preferably, the processor 510 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into processor 510.

The electronic device 500 may further include a power supply 511 (e.g., a battery) for supplying power to various components, and preferably, the power supply 511 may be logically connected to the processor 510 via a power management system, so as to implement functions of managing charging, discharging, and power consumption via the power management system.

In addition, the electronic device 500 includes some functional modules that are not shown, and are not described in detail herein.

It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.

While the present invention has been described with reference to the embodiments shown in the drawings, the present invention is not limited to the embodiments, which are illustrative and not restrictive, and it will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the invention as defined in the appended claims.

Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a U disk, a removable hard disk, a ROM, a RAM, a magnetic disk, or an optical disk.

The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.

Claims

1. An advertisement delivery method, comprising:

2. The method according to claim 1, wherein before the steps of uploading the advertisement delivery parameters to a server responsible for delivering advertisements and obtaining the target AR image model and the target advertisement data delivered by the server and adapted to the advertisement delivery parameters, the method further comprises:

3. The method according to claim 1 or 2, wherein the advertisement space of each AR image model supports displaying fixed format advertisement data, and the format of the advertisement data corresponding to each AR image model is not identical.

4. The method according to claim 3, wherein the server obtains a target AR image model currently adapted to the client and target advertisement data according to the advertisement delivery parameters, and determines a corresponding relationship between the target advertisement data and the target AR image model according to an advertisement data format supported by the target AR image model currently adapted to the client and returns the target advertisement data and the target AR image model to the client;

5. The method of claim 3, wherein the advertisement data comprises at least one of a data element in a picture format, a data element in a text format, a data element in an audio format, and a data element in a video format.

6. The method according to claim 5, wherein the server obtains a target AR image model currently adapted to the client and target advertisement data according to the advertisement delivery parameters, and selects data elements meeting the advertisement data format from the target advertisement data according to the advertisement data format supported by each target AR image model currently adapted to the client and returns the data elements to the client;

alternatively, the first and second electrodes may be,

7. The method of claim 1, further comprising:

8. The method according to claim 1, wherein the advertisement delivery parameters include a scene identifier of an AR scene where the client is located, and a content identifier of user behavior content in the AR scene, the mapping relationship between the AR character model and the advertisement delivery parameters included in the server is specifically a mapping relationship between the AR character model and the scene identifier, and the mapping relationship between the advertisement data and the advertisement delivery parameters is specifically a mapping relationship between the advertisement data and the content identifier.

9. An advertisement delivery method, comprising:

10. An advertisement delivery device, comprising:

11. An advertisement delivery device, comprising:

12. An electronic device, comprising: memory, processor and computer program stored on the memory and executable on the processor, which computer program, when executed by the processor, carries out the steps of the advertisement delivery method according to any one of claims 1 to 9.

13. A computer-readable storage medium, having stored thereon a computer program which, when being executed by a processor, carries out the steps of the advertisement delivery method according to any one of claims 1 to 9.