CN107993103A - A kind of wearing article based on augmented reality recommends method and apparatus - Google Patents
A kind of wearing article based on augmented reality recommends method and apparatus Download PDFInfo
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- CN107993103A CN107993103A CN201711486941.0A CN201711486941A CN107993103A CN 107993103 A CN107993103 A CN 107993103A CN 201711486941 A CN201711486941 A CN 201711486941A CN 107993103 A CN107993103 A CN 107993103A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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Abstract
The present invention provides a kind of wearing article based on augmented reality to recommend method and apparatus, which includes：Obtain the first wearing article information for being dressed of user and the first environment outdoor scene residing for user；According to the first wearing article information, obtain and the corresponding second wearing article information of the first wearing article information；First environment outdoor scene residing for second wearing article information and user is subjected to augmented reality processing, forms second environment outdoor scene；Second environment outdoor scene is sent to showing on the display panel of advertisement machine.A kind of wearing article based on augmented reality provided in an embodiment of the present invention recommends method and apparatus, the environment outdoor scene collected and the wearing article to be recommended are subjected to dynamic bind by augmented reality, wearing article and user are interacted, improve the effect of publicity for recommending article, attraction of the article to user is recommended in increase, recommend article personalized, reduce shop and jump mistake rate and jump out rate.
Description
Technical field
The present invention relates to advertisement machine production technical field, more particularly to a kind of wearing article based on augmented reality to push away
Recommend method and apparatus.
Background technology
A kind of recommendation electric appliance of the advertisement machine as product, very extensive use is in daily life.
With the raising of economic level and levels of substance, people increasingly pay attention to the collocation mode of itself wearing article, to dress what,
How wearing has the requirement of higher.And existing advertisement machine is typically to play the multiple media types advertising resource of pre-production,
Such as：Video, audio or image；Advertising display is unidirectional displaying, and advertisement context is default scene.However, these advertisements push away
Recommend be difficult for each user carry out wearing article personalized recommendation, not with the interactive function of user.
The content of the invention
The present invention provides the wearing article based on augmented reality and recommends method and apparatus, by wearing article and user
Interact, the personalized recommendation of wearing article is carried out to user, the way of recommendation has specific aim.
In order to achieve the above object, the present invention provides a kind of wearing article based on augmented reality to recommend method,
The recommendation method includes：Obtain the first wearing article information for being dressed of user and the first environment outdoor scene residing for user；Root
According to the first wearing article information, obtain and the corresponding second wearing article information of the first wearing article information；Will
The second wearing article information carries out augmented reality processing with the first environment outdoor scene residing for the user, forms second
Environment outdoor scene；The second environment outdoor scene is sent to showing on the display panel of advertisement machine.
Further, after being shown on the display panel sent the second environment outdoor scene to advertisement machine, also
Including：Obtain the instruction input by user for transferring the second wearing article information；According to described instruction, obtain and described second
Wearing article information is relevant to be discussed in detail information；The recommended information is sent to showing on the display panel of advertisement machine.
Further, the first wearing article information is specially：The habited brand name of user institute or user wear
The ornaments worn.
Further, the acquisition is specific with the corresponding second wearing article information of the first wearing article information
For：Obtained and corresponding second wearing article of the first wearing article information in local data base or remote server
Information.
Further, the second wearing article information is for being increased with the first environment outdoor scene residing for the user
Picture, audio or the video of strong reality technology processing.
In addition, present invention also offers a kind of wearing article recommendation apparatus based on augmented reality, the recommendation apparatus
Including：Display, camera and processor；The camera, the first wearing article information dressed for obtaining user
And the first environment outdoor scene residing for user；The processor, for according to the first wearing article information, obtain with it is described
The corresponding second wearing article information of first wearing article information；The processor, is additionally operable to second wearing article
Information carries out augmented reality processing with the first environment outdoor scene residing for the user, forms second environment outdoor scene；It is described aobvious
Show device, for sending the second environment outdoor scene to showing on the display panel of advertisement machine.
Further, the processor, further includes：Acquiring unit, input by user transfer described second and wears for obtaining
Wear the instruction of Item Information；Processing unit, for according to the finger input by user for transferring the second wearing article information
Order, obtains and the second wearing article information is relevant that information is discussed in detail；Display unit, for the recommended information to be sent out
Send to showing on the display panel of advertisement machine.
Further, the first wearing article information is specially：User habited brand name, user wear
The article generic that ornaments or user carry.
Further, the processor, is specifically used for：Obtained in local data base or remote server and described the
The corresponding second wearing article information of one wearing article information.
Further, the second wearing article information is for being increased with the first environment outdoor scene residing for the user
Picture, audio or the video of strong reality technology processing.
A kind of wearing article based on augmented reality provided in an embodiment of the present invention recommends method and apparatus, will gather
To environment outdoor scene and the wearing article to be recommended dynamic bind is carried out by augmented reality, that is to say, that using being intended to push away
The wearing article recommended replaces the wearing article with the wearing article to be recommended with generic with user, is intended to the wearing article recommended
It is worn in environment outdoor scene on the body of user, and is intended to the environment real scene image that is synthesized with user of wearing article recommended to user
Display so that the wearing article to be recommended is interacted with user, improves the effect of publicity for recommending article, and article pair is recommended in increase
The attraction of user, recommends article personalized, reduces shop and jumps mistake rate and jump out rate.In addition, when gathering environment outdoor scene, obtain
The information mutually similar with the wearing article to be recommended is taken, targetedly personalized wearing article is carried out according to the personal preference of user
Recommend so that the wearing article of recommendation meets the collocation mode of user individual.
Brief description of the drawings
Fig. 1 is one of flow diagram of recommendation method of the embodiment of the present invention；
Fig. 2 is the two of the flow diagram of the recommendation method of the embodiment of the present invention；
Fig. 3 is one of schematic block diagram of recommendation apparatus of the embodiment of the present invention；
Fig. 4 is the two of the schematic block diagram of the recommendation apparatus of the embodiment of the present invention.
Embodiment
The principle and features of the present invention will be described below with reference to the accompanying drawings, and the given examples are served only to explain the present invention, and
It is non-to be used to limit the scope of the present invention.
Existing advertisement machine is typically to play the multiple media types advertising resource of pre-production, such as：Video, audio or
Person's image；Advertising display is unidirectional displaying, and advertisement context is default scene.So that existing advertisement machine, which launches content, fixes list
One, without specific aim, the easy mental fatigue of user, the propagation efficiency of advertisement is low, and the function of advertisement machine is single, advertisement machine pair
The attraction of user is low.
Embodiment one
As shown in Figure 1, Fig. 1 is one of flow diagram of recommendation method of the embodiment of the present invention.In order to solve existing skill
Problem present in art, an embodiment of the present invention provides a kind of wearing article based on augmented reality to recommend method, this is pushed away
The method of recommending includes：
110th, the first wearing article information for being dressed of user and the first environment outdoor scene residing for user are obtained；
120th, worn according to the first wearing article information, acquisition with the first wearing article information corresponding second
Wear Item Information；
130th, the first environment outdoor scene residing for the second wearing article information and the user is subjected to augmented reality skill
Art processing, forms second environment outdoor scene；
140th, the second environment outdoor scene is sent to showing on the display panel of advertisement machine.Wherein, wearing article can be with
For clothes, or the article of other generics, such as wearing article can be mobile phone or cup.The implementation master of recommendation method
Body can be advertisement machine.In addition, advertisement machine can follow user's limb action to carry out the displaying of second environment outdoor scene in real time.
Above-mentioned second wearing article information can be：User habited brand name, user wear ornaments or
The article generic that user carries；Certainly, the second wearing article can also be the wearing article to be recommended of businessman, for example, businessman is
The wearing article that publicity oneself is being sold, can be by wearing article information write-in local data base or remote that businessman is sold
In journey server, so that the wearing article that this businessman is sold be recommended to user.In addition, the embodiment of the present invention is obtained by camera
The the first wearing article information dressed at family and the first environment outdoor scene residing for user are taken, camera can select intelligence to take the photograph
As head, as long as the key point of the first wearing article information in the information point category that intelligent video camera head can identify, example
Such as：The clothes brand of user is recognized, article generic can in user's hand.
In above-mentioned recommendation method, if the wearing article that advertisement machine recognizes user is the brand of rival, advertisement
Machine can select not showing second environment outdoor scene.The wearing article of the embodiment of the present invention recommends method can be actively by other brands
Wearing article synthesized and shown with first environment outdoor scene, the wearing article of wherein other brands refers to, with first wearing
The wearing article of other different brands of the brand of article.
The embodiment of the present invention has supplied a kind of wearing article based on augmented reality to recommend method, utilizes data communication mould
Block and intelligent video camera head, the environmental factor that intelligent video camera head is collected and advertisement Recommendations dynamic bind, pass through enhancing
Real (Augmented Reality, abbreviation AR) technology, environmental factor is combined with advertisement Recommendations, is formed new
Advertising content, and show on the screen.
A kind of wearing article based on augmented reality provided in an embodiment of the present invention recommends method, the ring that will be collected
Border outdoor scene carries out dynamic bind with the wearing article to be recommended by augmented reality, that is to say, that is worn using what is recommended
Wear article and replace wearing article of the user with it with the wearing article to be recommended with generic, the wearing article for being intended to recommend is worn on
In environment outdoor scene on the body of user, and the environment real scene image that the wearing article for being intended to recommend is synthesized with user is shown to user,
So that the wearing article to be recommended is interacted with user, the effect of publicity for recommending article is improved, increase recommends article to user
Attraction, recommend article personalized, reduce shop and jump mistake rate and jump out rate.In addition, when gathering environment outdoor scene, obtain with
The mutually similar information of the wearing article to be recommended, carries out targetedly personalized wearing article according to the personal preference of user and pushes away
Recommend so that the wearing article of recommendation meets the collocation mode of user individual.
Embodiment two
As shown in Fig. 2, Fig. 2 is the two of the flow diagram of the recommendation method of the embodiment of the present invention.In the base of embodiment one
On plinth, after being shown in the present embodiment on the display panel sent the second environment outdoor scene to advertisement machine, also wrap
Include：
210th, the instruction input by user for transferring the second wearing article information is obtained；
220th, according to described instruction, obtain and the second wearing article information is relevant that information is discussed in detail；
230th, the recommended information is sent to showing on the display panel of advertisement machine.
In practical applications, can be with when carrying out AR synthesis displaying pictures by the recommendation method of the embodiment of the present invention
The region clicked on for user and/or control be set in advertisement machine, such as button and touch screen type zone of control, when button or
When touch screen type zone of control is clicked, advertisement machine is interacted according to the instruction of user with user.
Specifically, when detecting that user clicks some touch screen type zone of control or button, the display of advertisement machine is set
It is standby to carry out page jump, for example jump to commodity or wearing article details page corresponding with user instruction；Advertisement machine
The limb action of user can also be caught, continues to carry out AR synthesis to the environment outdoor scene captured, but in this case, extensively
Announcement machine is internally provided with a time threshold, for example, same similar environment outdoor scene is synthesized ten seconds or 20 seconds with
Afterwards, advertisement machine to this environment outdoor scene with regard to no longer carrying out AR synthesis.
Embodiment three
On the basis of embodiment one or embodiment two, the first wearing article information is specially described in the present embodiment：
User the ornaments worn of habited brand name or user.
Example IV
Obtain on the basis of embodiment one or embodiment two, described in the present embodiment and believe with first wearing article
The corresponding second wearing article information of manner of breathing is specially：Obtain in local data base or remote server and worn with described first
Wear the corresponding second wearing article information of Item Information.Wherein, the information stored in local data base and remote server
Data resource in other words, can be the picture on this brand, audio and video, comprising information, can be style, promotion
Deng.
In practical applications, after advertisement machine recognizes the clothes brand of user by camera, advertisement machine is then with this clothing
It is keyword to take brand, carries out data base querying.The information stored in database, can be for being closed with camera outdoor scene
Into image link address, video address or other workable advertising resources.
Furthermore, it is possible to flexible configuration obtain the second wearing article approach, for example, can when advertisement machine equipment dispatches from the factory,
Data resource is all write into the machine, then local data base is directly inquired about, if local data base does not retrieve correlation
Data, then advertisement machine remote server is inquired about by data communication module.
Embodiment five
On the basis of embodiment one or embodiment two, the second wearing article information described in the present embodiment be for
First environment outdoor scene residing for the user carries out picture, audio or the video of augmented reality processing.
Embodiment six
As shown in figure 3, Fig. 3 is one of schematic block diagram of recommendation apparatus of the embodiment of the present invention.The present invention is implemented
Example additionally provides a kind of wearing article recommendation apparatus based on augmented reality, which includes：Display 310, place
Manage device 320 and camera 330；The camera 320, the first wearing article information and use dressed for obtaining user
First environment outdoor scene residing for family；The processor 330, for according to the first wearing article information, obtaining and described the
The corresponding second wearing article information of one wearing article information；The processor 330, is additionally operable to second wearing article
Information carries out augmented reality processing with the first environment outdoor scene residing for the user, forms second environment outdoor scene；It is described aobvious
Show device 310, for sending the second environment outdoor scene to showing on the display panel of advertisement machine.Wherein, the embodiment of the present invention
Two cameras 320 are preferably provided with, two cameras 320 are separately positioned on the upper and lower of advertisement machine screen, and lower section is taken the photograph
As first 320 trousers that can identify user and shoes brand, the camera 320 of top can identify jacket, cap and eye
Mirror brand.Certain two cameras 320 can also be separately positioned on the arranged on left and right sides of advertisement machine screen.In addition, during processor is
Central processor, processor have AR processing functions.
What above-mentioned camera identified is the keyword of user's wearing article brand, is by what keyword query came out
Data result, the central processing unit (Central Processing Unit, abbreviation CPU) in advertisement machine is by AR technologies, by number
Synthesis displaying is carried out according to result and outdoor scene.
A kind of wearing article based on augmented reality that the embodiment of the present invention supplies recommends method, utilizes data communication mould
Block and intelligent video camera head, by the environmental factor collected and advertisement promotion commodity dynamic bind, by display screen, camera and
AR combination techniques, the two is combined, and forms new ad content, is showed on the screen, and commodity are shown, are publicized.
A kind of wearing article recommendation apparatus based on augmented reality of the embodiment of the present invention so that advertisement machine enhances
Communication effect, increases the attraction of ad content so that and Commdity advertisement the effect of publicity is more preferable, the prominent personalized publicity of commodity,
In experience, New technical use brings the experience of renewal.For business hyper real entity user, by using AR technologies, by virtual goods
It is superimposed into real world and is contrasted, shop is greatly reduced and jumps mistake rate and jumps out rate.
A kind of wearing article recommendation apparatus based on augmented reality provided in an embodiment of the present invention, the ring that will be collected
Border outdoor scene carries out dynamic bind with the wearing article to be recommended by augmented reality, that is to say, that is worn using what is recommended
Wear article and replace wearing article of the user with it with the wearing article to be recommended with generic, the wearing article for being intended to recommend is worn on
In environment outdoor scene on the body of user, and the environment real scene image that the wearing article for being intended to recommend is synthesized with user is shown to user,
So that the wearing article to be recommended is interacted with user, the effect of publicity for recommending article is improved, increase recommends article to user
Attraction, recommend article personalized, reduce shop and jump mistake rate and jump out rate.In addition, when gathering environment outdoor scene, obtain with
The mutually similar information of the wearing article to be recommended, carries out targetedly personalized wearing article according to the personal preference of user and pushes away
Recommend so that the wearing article of recommendation meets the collocation mode of user individual.
Embodiment seven
As shown in figure 4, Fig. 4 is the two of the schematic block diagram of the recommendation apparatus of the embodiment of the present invention.In embodiment six
On the basis of, the processor in the present embodiment, further includes：Acquiring unit 410, input by user described second is transferred for obtaining
The instruction of wearing article information；Processing unit 420, for input by user transferring the second wearing article information according to described
Instruction, obtain and the second wearing article information is relevant that information is discussed in detail；Display unit 430, for that will be given an account of
The information that continues is sent to showing on the display panel of advertisement machine.
Embodiment eight
On the basis of embodiment six or embodiment seven, the first wearing article information is specially in the present embodiment：User
Habited brand name, user wear ornaments or user carry article generic.
Embodiment nine
On the basis of embodiment six or embodiment seven, the processor in the present embodiment, is specifically used for：In local
Obtained and the corresponding second wearing article information of the first wearing article information in database or remote server.
Embodiment ten
On the basis of embodiment six or embodiment seven, the second wearing article information in the present embodiment be for
Picture, audio or the video of augmented reality processing are carried out with the first environment outdoor scene residing for the user.
Embodiment 11
The present embodiment is specific to a kind of wearing article recommendation apparatus based on augmented reality of the embodiment of the present invention
Realize that flow describes in detail：
Advertisement machine collects the data of wearing article related to user in front of advertisement machine by camera, pair with user's phase
The data of the wearing article of pass carry out image procossing, analyze wearing article information keywords point related to user, such as：Shooting
Head recognizes the brand LOGO (mark) by user's jacket before advertisement machine, by inquiring about remote server or local
The mode of database, obtains the corresponding advertising resources of brand LOGO with user's jacket, by the number of the advertising resource inquired
CPU processing is sent to according to result, by AR technologies, this brand clothes image in systems that will prestore is worked as with what camera photographed
Preceding environment outdoor scene carries out image synthesis displaying on the screen, if camera captures user and is attracted by advertisement, advertisement machine after
Continuous processing respective image, interaction effect is produced with user.
One of ordinary skill in the art will appreciate that：Realizing all or part of step of above-mentioned each method embodiment can lead to
The relevant hardware of programmed instruction is crossed to complete.Foregoing program can be stored in a computer read/write memory medium.The journey
Sequence upon execution, execution the step of including above-mentioned each method embodiment；And foregoing storage medium includes：ROM, RAM, magnetic disc or
Person's CD etc. is various can be with the medium of store program codes.
Finally it should be noted that：The above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；To the greatest extent
Pipe is described in detail the present invention with reference to foregoing embodiments, it will be understood by those of ordinary skill in the art that：Its according to
Can so modify to the technical solution described in foregoing embodiments, either to which part or all technical characteristic into
Row equivalent substitution；And these modifications or replacement, the essence of appropriate technical solution is departed from various embodiments of the present invention technology
The scope of scheme.
Claims (10)
1. a kind of wearing article based on augmented reality recommends method, it is characterised in that including：
Obtain the first wearing article information for being dressed of user and the first environment outdoor scene residing for user；
According to the first wearing article information, obtain and believe with corresponding second wearing article of the first wearing article information
Breath；
First environment outdoor scene residing for the second wearing article information and the user is subjected to augmented reality processing, shape
Into second environment outdoor scene；
The second environment outdoor scene is sent to showing on the display panel of advertisement machine.
2. recommendation method according to claim 1, it is characterised in that send the second environment outdoor scene to wide described
After being shown on the display panel of announcement machine, further include：
Obtain the instruction input by user for transferring the second wearing article information；
According to described instruction, obtain and the second wearing article information is relevant that information is discussed in detail；
The recommended information is sent to showing on the display panel of advertisement machine.
3. recommendation method according to claim 1 or 2, it is characterised in that the first wearing article information is specially：With
Family the ornaments worn of habited brand name or user.
4. recommendation method according to claim 1 or 2, it is characterised in that the acquisition is believed with first wearing article
The corresponding second wearing article information of manner of breathing is specially：
Obtained and corresponding second wear of the first wearing article information in local data base or remote server
Product information.
5. recommendation method according to claim 1 or 2, it is characterised in that the second wearing article information be for
First environment outdoor scene residing for the user carries out picture, audio or the video of augmented reality processing.
A kind of 6. wearing article recommendation apparatus based on augmented reality, it is characterised in that including：
Display, camera and processor；
The camera, it is real for obtaining first environment residing for the first wearing article information and user that user dressed
Scape；
The processor, for according to the first wearing article information, obtaining corresponding with the first wearing article information
The second wearing article information；
The processor, is additionally operable to be increased the second wearing article information and the first environment outdoor scene residing for the user
Strong reality technology processing, forms second environment outdoor scene；
The display, for sending the second environment outdoor scene to showing on the display panel of advertisement machine.
7. recommendation apparatus according to claim 6, it is characterised in that the processor, further includes：
Acquiring unit, for obtaining the instruction input by user for transferring the second wearing article information；
Processing unit, for according to the instruction input by user for transferring the second wearing article information, obtain with it is described
Second wearing article information is relevant to be discussed in detail information；
Display unit, for sending the recommended information to showing on the display panel of advertisement machine.
8. the recommendation apparatus according to claim 6 or 7, it is characterised in that the first wearing article information is specially：With
Family habited brand name, user wear ornaments or user carry article generic.
9. the recommendation apparatus according to claim 6 or 7, it is characterised in that the processor, is specifically used for：In local number
Obtained and the corresponding second wearing article information of the first wearing article information according in storehouse or remote server.
10. the recommendation apparatus according to claim 6 or 7, it is characterised in that the second wearing article information be for
First environment outdoor scene residing for the user carries out picture, audio or the video of augmented reality processing.
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| CN110473043A (en) * | 2018-05-11 | 2019-11-19 | 北京京东尚科信息技术有限公司 | A kind of item recommendation method and device based on user behavior |
| CN110581875A (en) * | 2018-06-11 | 2019-12-17 | 阿里巴巴集团控股有限公司 | Information pushing method, device and system applied to cloud shelf |
| CN112581232A (en) * | 2020-12-24 | 2021-03-30 | 崔亚鹏 | E-commerce commodity recommendation method and system based on images |
| WO2023132796A3 (en) * | 2022-01-10 | 2023-08-10 | Lemon Inc. | Content creation using a smart asset library |
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