CN110581875A

CN110581875A - Information pushing method, device and system applied to cloud shelf

Info

Publication number: CN110581875A
Application number: CN201810594555.1A
Authority: CN
Inventors: 胡斐
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2018-06-11
Filing date: 2018-06-11
Publication date: 2019-12-17

Abstract

The application discloses an information pushing method, device and system applied to a cloud shelf. Wherein, the method comprises the following steps: acquiring a currently selected target object; acquiring push information corresponding to a target object, wherein the push information comprises: other objects having an association relationship with the target object; and pushing the pushing information. The information pushing method and the information pushing device solve the technical problems that in the prior art, information pushing efficiency is low and cost is high.

Description

Information pushing method, device and system applied to cloud shelf

Technical Field

The application relates to the field of internet, in particular to an information pushing method, device and system applied to a cloud shelf.

Background

In an online sale store, a cloud shelf is generally used for providing commodities to be sold for a user, and the cloud shelf enables an online brand to be introduced into an entity store, so that the user can enjoy entity quality services and have a shopping experience of diversified selection on a line. Different collocation recommendations are usually provided for users in physical stores to facilitate users to perform different U-shaped peaces, for example, in physical stores such as coffee shops, convenience stores or clothing stores, brand merchants or operators give recommended collocation suggestions regardless of food or clothing.

However, most of the existing entity stores implement information pushing by watching menus, posters, magazines or store personnel to recommend and acquire relevant recommendation information, but the existing pushing information is often one-sided and does not incorporate big data, which results in low pushing efficiency, and stores need to recruit salesmen and perform relevant knowledge training, which results in greatly increased cost.

Aiming at the problems of low information pushing efficiency and high cost in the prior art, no effective solution is provided at present.

Disclosure of Invention

The embodiment of the application provides an information pushing method, device and system applied to a cloud shelf, and aims to at least solve the technical problems of low information pushing efficiency and high cost in the prior art.

According to an aspect of an embodiment of the present application, there is provided an information pushing method applied to a cloud shelf, including: acquiring a currently selected target object; acquiring push information corresponding to a target object, wherein the push information comprises: other objects having an association relationship with the target object; and pushing the pushing information.

according to another aspect of the embodiments of the present application, there is also provided an information pushing apparatus applied to a cloud shelf, including: the first acquisition module is used for acquiring a currently selected target object; the second obtaining module is configured to obtain push information corresponding to the target object, where the push information includes: other objects having an association relationship with the target object; and the pushing module is used for pushing the pushing information.

according to another aspect of the embodiments of the present application, there is also provided an information pushing system applied to a cloud shelf, including: the processor is configured to acquire a currently selected target object and acquire push information corresponding to the target object, where the push information includes: other objects having an association relationship with the target object; and the output device is connected with the processor and used for pushing the push information.

According to another aspect of the embodiments of the present application, there is also provided a storage medium including a stored program, where the program, when executed, controls an apparatus on which the storage medium is located to perform the following steps: acquiring a currently selected target object; acquiring push information corresponding to a target object, wherein the push information comprises: other objects having an association relationship with the target object; and pushing the pushing information.

According to another aspect of the embodiments of the present application, there is also provided a processor, configured to execute a program, where the program executes to perform the following steps: acquiring a currently selected target object; acquiring push information corresponding to a target object, wherein the push information comprises: other objects having an association relationship with the target object; and pushing the pushing information.

According to another aspect of the embodiments of the present application, there is also provided an information pushing system applied to a cloud shelf, including: a processor; and a memory coupled to the processor for providing instructions to the processor for processing the following processing steps: acquiring a currently selected target object; acquiring push information corresponding to a target object, wherein the push information comprises: other objects having an association relationship with the target object; and pushing the pushing information.

In the embodiment of the application, after the currently selected target object is obtained, push information of other objects having an association relation with the currently selected target object, that is, push information corresponding to the target object is obtained, and the push information is pushed according to a preset push mode. The purpose that the cloud shelf automatically pushes the push information to the user is achieved, so that the user behavior is naturally read, the user operation is simplified, the push efficiency and accuracy of the push information are improved, the technical effect of labor cost is reduced, and the technical problems that the information push efficiency is low and the cost is high in the prior art are solved.

Drawings

The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:

fig. 1 is a hardware block diagram of a computer terminal (or a mobile device) for implementing an information pushing method applied to a cloud shelf according to an embodiment of the present application;

Fig. 2 is an interaction diagram of a computer terminal (or a mobile device) for implementing an information pushing method applied to a cloud shelf according to an embodiment of the present application;

Fig. 3 is a flowchart of an information pushing method applied to a cloud shelf according to an embodiment of the present application;

FIG. 4 is a flowchart of an alternative information pushing method applied to a cloud shelf according to an embodiment of the present application;

FIG. 5 is a schematic diagram of an alternative information pushing method applied to a cloud shelf according to an embodiment of the present application;

FIG. 6 is a schematic diagram of another alternative information pushing method applied to a cloud shelf according to an embodiment of the present application;

fig. 7 is a schematic diagram of an information pushing apparatus applied to a cloud shelf according to an embodiment of the present application; and

Fig. 8 is a schematic diagram of an information push system applied to a cloud shelf according to an embodiment of the present application.

Detailed Description

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the application described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

first, some terms or terms appearing in the description of the embodiments of the present application are applicable to the following explanations:

Cloud goods shelves: the goods shelves can be used for storing goods in an offline sales store, and the online brands can be introduced into the physical stores by combining with the Internet and utilizing technologies such as big data of an e-commerce platform, cloud computing and the like, so that diversified goods services are provided for users.

example 1

according to an embodiment of the present application, there is also provided an embodiment of an information pushing method applied to a cloud shelf, it should be noted that the steps shown in the flowchart of the drawings may be executed in a computer system such as a set of computer executable instructions, and although a logical order is shown in the flowchart, in some cases, the steps shown or described may be executed in an order different from that here.

The method provided by the first embodiment of the present application may be executed in a mobile terminal, a computer terminal, or a similar computing device. Fig. 1 shows a hardware structure block diagram of a computer terminal (or mobile device) for implementing an information push method applied to a cloud shelf. As shown in fig. 1, the computer terminal 10 (or mobile device 10) may include one or more (shown as 102a, 102b, … …, 102 n) processors 102 (the processors 102 may include, but are not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA, etc.), a memory 104 for storing data, and a transmission device 106 for communication functions. Besides, the method can also comprise the following steps: a display, an input/output interface (I/O interface), a Universal Serial Bus (USB) port (which may be included as one of the ports of the I/O interface), a network interface, a power source, and/or a camera. It will be understood by those skilled in the art that the structure shown in fig. 1 is only an illustration and is not intended to limit the structure of the electronic device. For example, the computer terminal 10 may also include more or fewer components than shown in FIG. 1, or have a different configuration than shown in FIG. 1.

It should be noted that the one or more processors 102 and/or other data processing circuitry described above may be referred to generally herein as "data processing circuitry". The data processing circuitry may be embodied in whole or in part in software, hardware, firmware, or any combination thereof. Further, the data processing circuit may be a single stand-alone processing module, or incorporated in whole or in part into any of the other elements in the computer terminal 10 (or mobile device). As referred to in the embodiments of the present application, the data processing circuit acts as a processor control (e.g., selection of a variable resistance termination path to interface with).

the memory 104 may be used to store software programs and modules of application software, such as program instructions/data storage devices corresponding to the information pushing method applied to the cloud shelf in the embodiment of the present application, and the processor 102 executes various functional applications and data processing by running the software programs and modules stored in the memory 104, that is, implements the information pushing method applied to the cloud shelf. The memory 104 may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 104 may further include memory located remotely from the processor 102, which may be connected to the computer terminal 10 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The transmission device 106 is used for receiving or transmitting data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of the computer terminal 10. In one example, the transmission device 106 includes a Network adapter (NIC) that can be connected to other Network devices through a base station to communicate with the internet. In one example, the transmission device 106 can be a Radio Frequency (RF) module, which is used to communicate with the internet in a wireless manner.

the display may be, for example, a touch screen type Liquid Crystal Display (LCD) that may enable a user to interact with a user interface of the computer terminal 10 (or mobile device).

Fig. 1 shows a block diagram of a hardware structure, which may be taken as an exemplary block diagram of not only the computer terminal 10 (or the mobile device) described above, but also an exemplary block diagram of the server described above, and in an alternative embodiment, fig. 2 shows an embodiment using the computer terminal 10 (or the mobile device) shown in fig. 1 as [ for example, a sending end, a receiving end, etc. ] in a block diagram. As shown in fig. 2, the computer terminal 10 (or mobile device) may be connected or electronically connected via a data network to one or more servers 20 [ e.g., a security server, a resource server, a game server, etc. ]. In an alternative embodiment, the computer terminal 10 (or mobile device) may be any mobile computing device. The data network connection may be a local area network connection, a wide area network connection, an internet connection, or other type of data network connection. The computer terminal 10 (or mobile device) may execute to connect to a network service executed by a server (e.g., a secure server) or a group of servers. A web server is a network-based user service such as social networking, cloud resources, email, online payment, or other online applications.

Under the operating environment, the application provides an information pushing method applied to a cloud shelf as shown in fig. 3. Fig. 3 is a flowchart of an information pushing method applied to a cloud shelf according to an embodiment of the present application. As shown in fig. 3, the method may include the steps of:

Step S302, acquiring the currently selected target object.

The currently selected target object may be an item taken by a user from a cloud shelf in an offline sales store, and the taking of the item by the user may determine that the user wishes to purchase the item and know detailed information of the item, related item recommendation information, and the like.

In order to determine which specific commodity the user takes from the cloud shelf is, a corresponding acquisition device may be additionally arranged on the cloud shelf, for example, a camera may be additionally arranged on the cloud shelf, and the specific commodity the user takes may be determined by taking a picture of the commodity the user takes and performing image recognition through the cloud server; or, a barcode reader can be additionally arranged on the cloud shelf, and the barcode of the commodity taken by the user is scanned, so that the specific commodity taken by the user can be determined.

It should be noted that, in the offline sales store, the number of the commodities stored on the cloud shelf is large, and the acquisition range of the acquisition device is limited, so that the acquisition device can be installed at a specific position of the cloud shelf, and a user can determine which commodity the user takes specifically through the acquisition device by placing the taken commodity into the acquisition range of the acquisition device, for example, the camera can be arranged at the top end of the cloud shelf, and when the user takes the commodity on the cloud shelf away from the cloud shelf, the camera can shoot an image of the commodity the user takes; the bar code reader can be arranged in the middle of the cloud shelf, after a user takes a commodity, the bar code of the commodity can be placed in the acquisition range of the bar code reader, and the bar code reader can scan the bar code of the commodity.

after the user takes the commodity, the commodity is taken away from the cloud shelf certainly, so that the user operation is simplified in order to naturally acquire the user behavior, and the user can determine which commodity the user takes under the condition of no perception.

Step S304, obtaining push information corresponding to the target object, where the push information includes: other objects having an association relationship with the target object.

The other objects may be collocation recommendations obtained by the server through big data operation in advance, that is, the server may determine which commodities are the best collocation of the commodities taken by the user through big data operation in advance.

In an optional embodiment, after the images of the commodities taken by the user are acquired by the camera mounted on the cloud shelf, image recognition can be performed to determine which commodity is taken by the user, the best matched commodity of the commodity can be further acquired by accessing the cloud server, and corresponding push information is generated according to information such as advertisements and detailed information of the best matched commodity.

Step S306, pushing the pushing information.

The above-mentioned push information may be directly pushed to the user by the server, for example, the server may send the obtained push information to the mobile phone of the user in a manner of short message, email, social software, etc., but is not limited thereto; the push information can be forwarded to the cloud shelf by the server and displayed through the cloud shelf, so that a user can conveniently and quickly obtain the best matching commodity of the taken commodity and decide whether to continuously purchase the commodity.

It should be noted that, because the cloud shelf can automatically complete information push, for the salesclerks in the offline sales store, the user only needs to explain the use instruction of the cloud shelf, and the user does not need to specially train the optimal matching mode of different commodities, thereby reducing the labor cost.

Fig. 4 is a flowchart of an optional information pushing method applied to a cloud shelf according to an embodiment of the present application, fig. 5 is a schematic diagram of an optional information pushing method applied to a cloud shelf according to an embodiment of the present application, fig. 6 is a schematic diagram of another optional information pushing method applied to a cloud shelf according to an embodiment of the present application, and the following description will be made in detail by taking an example in which a camera is additionally arranged on a cloud shelf as shown in fig. 4 to fig. 6.

As shown in fig. 4, a user may take a desired product from a cloud shelf of an offline sales store, and may mainly perform three steps: image recognition, specifically, shooting an image of the commodity through a camera arranged on a cloud shelf, performing image recognition, and determining that the commodity is A by recognizing the package of the commodity; reading data, specifically calling a related commodity B matched with the commodity A; and playing the digital advertisement, specifically recommending the matched commodity B, so that the user can conveniently determine the recommended matched commodity B and know the detailed information of the commodity B.

In a preferred embodiment, as shown in fig. 5, the cloud server may generate a collocation combination of chocolate and red wine in advance, and after the user takes the chocolate commodity, it may be determined that the recommended collocation commodity is red wine, and the collocation combination of chocolate and red wine is displayed on a display screen of the cloud shelf, and an advertising banner "chocolate and red wine are more matched! ", so that the user can determine whether to purchase the corresponding red wine according to the recommendation information.

In another preferred embodiment, as shown in fig. 6, the cloud server may generate a collocation combination of the hot and sour pepper powder and the chicken feet with pickled peppers in advance, and after the user takes the hot and sour powder, the user may determine that the recommended collocation commodity is the chicken feet with pickled peppers. And the matching combination of the vinegar-pepper powder and the chicken feet with pickled peppers is displayed on the display screen of the cloud storage rack, and the advertisement slogan' how the vinegar-pepper powder can reduce the chicken feet with pickled peppers! And therefore, the user can continue to take the chicken feet with pickled peppers according to the recommendation information.

based on the scheme defined in the above embodiment, after the currently selected target object is obtained, the push information of other objects having an association relationship with the currently selected target object, that is, the push information corresponding to the target object, may be obtained, and the push information is pushed according to a preset push manner.

through the scheme that this embodiment of this application provided, reached the automatic purpose to this propelling movement information of user propelling movement of cloud goods shelves, compare with prior art, need not the user and look over menu or poster, the salesman in the sale store need not to recommend to the user off-line to realize reading the user action naturally, simplify user operation, improve the propelling movement efficiency and the degree of accuracy of propelling movement information, reduce human cost's technical effect, and then solved among the prior art technical problem that information propelling movement is efficient and with high costs.

In an optional embodiment provided by the present application, the obtaining of the currently selected target object includes: acquiring image data of a currently selected target object; and identifying the image data and determining a target object.

Due to the fact that the commodity packages (including shapes, patterns, colors, characters and the like) of different commodities are different, the images of the commodities taken by the user can be collected through the camera installed on the cloud shelf, and further the commodity packages are identified, so that the commodity taken by the user can be determined.

For example, as shown in fig. 5 and 6, the shapes of packages of chocolate and vinegar pepper powder are different, and by identifying the shapes of the commodities in the collected images, whether the chocolate or the vinegar pepper powder is taken by the user can be determined, so that red wine or the pickled pepper chicken feet can be recommended to the user.

In another optional embodiment provided by the present application, the obtaining of the currently selected target object includes: acquiring bar code data of a currently selected target object; and identifying the bar code data and determining a target object.

Due to the fact that the bar code data of different commodities are different, the commodity bar codes can be scanned and identified through the bar code reader, and therefore the commodity taken by a user can be determined.

It should be noted that, when a barcode reader is added to the cloud shelf, the user needs to be guided to scan the barcode by himself in a clerk or text manner, so as to confirm the product and view the matching recommendation.

for example, as shown in fig. 5 and 6, since bar codes of chocolate and vinegar pepper powder are different, whether chocolate or vinegar pepper powder is taken by a user can be determined by scanning a bar code of a commodity, so that red wine or chicken feet with pickled peppers can be recommended to the user.

In an optional embodiment provided by the present application, the obtaining of the push information corresponding to the target object includes one or more of the following: receiving other objects sent by the object having a transaction relation with the target object to obtain push information; acquiring first multimedia data having an association relation with a target object to obtain push information; and acquiring other objects according to the historical sales data to obtain the push information.

The object having a transaction relationship with the target may be other users who purchase the commodity, or may be a real group such as a dietician, a doctor, a star, etc.; the first multimedia data may be advertisement data including: pictures, voice, and video, but are not limited thereto; the historical sales data may be a sales record of the product in a certain offline physical store, or may be a sales record of the product in a plurality of offline physical stores by the cloud server.

In an alternative embodiment, the above-mentioned push information can be obtained from various sources, for example, the recommendation information can be from other net friends who purchase the commodity, or from real groups such as dieticians, doctors, stars, etc., so as to increase the authenticity and credibility of the recommendation information; for another example, the recommendation information may be a recommendation of a related item determined by a brand name of the item, that is, a recommendation advertisement of the related item, as shown in fig. 5 and 6; for another example, the recommended information may be information for identifying a recommended product to be placed in the product by a store owner of the offline sales store identifying the product to be placed in the product and purchased according to historical sales data of the product.

in an optional embodiment provided by the present application, pushing the push information includes: displaying the push information; and after the currently selected target object is obtained, displaying second multimedia data corresponding to the target object.

The second multimedia data may be advertisement data of a target object, including: pictures, voice, and video, but are not limited thereto.

in order to facilitate the user to check the recommended matched commodities of the taken commodities in time, a display screen can be additionally arranged on the cloud shelf, and after the corresponding push information is obtained, the push information can be displayed by the display screen; in addition, in order to facilitate the user to view detailed information of the picked-up product, an advertisement for the product may be displayed on the display screen.

For example, as shown in fig. 4, an advertisement for article a may be played while the recommended matching article B is played.

it should be noted that, in order to clearly and clearly display the advertisement of the taken commodity and the advertisement of the recommended matching commodity, a plurality of display screens may be added to the cloud shelf, for example, two display screens are added, one display screen is used for displaying the advertisement of the taken commodity, and the other display screen is used for displaying the advertisement of the recommended matching commodity.

For example, as shown in FIG. 5, an advertisement for chocolate may be displayed on one display screen, a matching combination of chocolate and wine may be displayed on another display screen, and an advertising banner "chocolate and wine better match! ".

For example, as shown in fig. 6, an advertisement of vinegar-pepper powder can be displayed on one display screen, a matching combination of vinegar-pepper powder and pickled chicken feet can be displayed on the other display screen, and an advertisement banner "how to save pickled chicken feet with vinegar-pepper powder! "

in an optional embodiment provided by the present application, after the second multimedia data is displayed, comment information corresponding to the target object is displayed.

In order to facilitate the user to know the experience or opinion of other users for purchasing the commodity, the cloud server may collect the evaluation opinions of the commodity, generate bullet screen information corresponding to each evaluation opinion, and display the bullet screen information on the advertisement of the commodity. The user can decide whether to purchase the commodity according to the evaluation opinions of other users on the commodity.

For example, as shown in fig. 5, a bullet screen for the evaluation of chocolate by other users may be displayed on the display screen displaying chocolate.

In an optional embodiment provided by the present application, the comment information is displayed in chronological order.

the display mode of the comment information can be displayed in a sequencing mode according to the evaluation degree, the evaluation time sequence and the like, in the embodiment of the application, each evaluation opinion is displayed according to the sequence of the evaluation time, that is, the time can be the evaluation time of other users for issuing the evaluation opinions.

It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.

Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present application.

Example 2

According to an embodiment of the present application, there is also provided an information pushing apparatus applied to a cloud shelf for implementing the information pushing method applied to the cloud shelf, as shown in fig. 7, the apparatus 700 includes:

a first obtaining module 702, configured to obtain a currently selected target object.

A second obtaining module 704, configured to obtain push information corresponding to the target object, where the push information includes: other objects having an association relationship with the target object.

a pushing module 706, configured to push the push information.

It should be noted here that the first acquiring module 702, the second acquiring module 704 and the pushing module 706 correspond to steps S302 to S306 in embodiment 1, and the three modules are the same as the corresponding steps in the implementation example and application scenario, but are not limited to the disclosure in embodiment 1. It should be noted that the above modules may be operated in the computer terminal 10 provided in embodiment 1 as a part of the apparatus.

Based on the scheme defined in the above embodiment, after the currently selected target object is acquired by the first acquisition module, the push information of other objects having an association relationship with the currently selected target object, that is, the push information corresponding to the target object, may be acquired by the second acquisition module, and the push information is pushed by the push module in a preset push manner.

It should be noted that, reference may be made to the relevant description in embodiment 1 for a preferred implementation of this embodiment, and details are not described herein again.

Example 3

According to an embodiment of the present application, there is also provided an information pushing system applied to a cloud shelf, as shown in fig. 8, the system includes: a processor 82 and an output device 84, wherein,

the processor 82 is configured to obtain a currently selected target object, and obtain push information corresponding to the target object, where the push information includes: other objects having an association relationship with the target object; and an output device 84 connected with the processor for pushing the push information.

The processor can be a main control chip added in the cloud shelf, and the main control chip can be connected with a cloud server through the Internet and performs data interaction with the cloud server; the output device may be a display device, such as a display screen, additionally arranged on the cloud shelf.

based on the scheme defined in the above embodiment, after the currently selected target object is obtained by the processor, the push information of other objects having an association relationship with the currently selected target object, that is, the push information corresponding to the target object, may be obtained, and the push information is pushed by the push device according to the preset push manner.

Example 4

According to an embodiment of the present application, there is also provided an information push system applied to a cloud shelf, for implementing the information push method applied to a cloud shelf, including:

a processor; and

A memory coupled to the processor for providing instructions to the processor for processing the following processing steps: acquiring a currently selected target object; acquiring push information corresponding to a target object, wherein the push information comprises: other objects having an association relationship with the target object; push the push information

In an optional embodiment provided by the present application, the system further comprises: an image acquisition device, wherein,

The image acquisition device is used for acquiring image data of the currently selected object; and the processor is connected with the image acquisition device and used for identifying the image data and determining the target object.

The image capturing device may be a camera, etc., which is not specifically limited in this application, and in the embodiments of this application, a camera is taken as an example for description.

in another optional embodiment provided by the present application, the system further comprises: a bar code reader for reading the bar code,

And the bar code reader is connected with the processor and used for reading the bar code data of the currently selected target object, identifying the bar code data and determining the target object.

in an alternative embodiment provided by the present application, the output device includes: the first display screen, the system further comprising: a second display screen, wherein,

The first display screen is connected with the processor and used for displaying the push information; and the second display screen is connected with the processor and is used for displaying the multimedia data corresponding to the target object.

The multimedia data may be advertisement data of a target object, including: pictures, voice, and video, but are not limited thereto.

In an optional embodiment provided by the application, the second display screen is further used for displaying comment information corresponding to the target object.

Example 5

The embodiment of the application can provide a computer terminal, and the computer terminal can be any one computer terminal device in a computer terminal group. Optionally, in this embodiment, the computer terminal may also be replaced with a terminal device such as a mobile terminal.

Optionally, in this embodiment, the computer terminal may be located in at least one network device of a plurality of network devices of a computer network.

In this embodiment, the computer terminal may execute program codes of the following steps in the information pushing method applied to the cloud shelf: acquiring a currently selected target object; acquiring push information corresponding to a target object, wherein the push information comprises: other objects having an association relationship with the target object; and pushing the pushing information.

The processor can call the information and application program stored in the memory through the transmission device to execute the following steps: acquiring a currently selected target object; acquiring push information corresponding to a target object, wherein the push information comprises: other objects having an association relationship with the target object; and pushing the pushing information.

Optionally, the processor may further execute the program code of the following steps: acquiring image data of a currently selected target object; and identifying the image data and determining a target object.

Optionally, the processor may further execute the program code of the following steps: acquiring bar code data of a currently selected target object; and identifying the bar code data and determining a target object.

optionally, the processor may further execute the program code of the following steps: receiving other objects sent by the object having a transaction relation with the target object to obtain push information; acquiring first multimedia data having an association relation with a target object to obtain push information; and acquiring other objects according to the historical sales data to obtain the push information.

Optionally, the processor may further execute the program code of the following steps: displaying the push information; and after the currently selected target object is obtained, displaying second multimedia data corresponding to the target object.

Optionally, the processor may further execute the program code of the following steps: and after the second multimedia data is displayed, displaying comment information corresponding to the target object.

Optionally, the processor may further execute the program code of the following steps: and displaying the comment information according to the time sequence.

By adopting the embodiment of the application, the scheme of the information pushing method applied to the cloud shelf is provided. After the currently selected target object is obtained, push information of other objects having an association relation with the currently selected target object, that is, push information corresponding to the target object is obtained, and the push information is pushed according to a preset push mode. The purpose that the cloud shelf automatically pushes the push information to the user is achieved, so that the user behavior is naturally read, the user operation is simplified, the push efficiency and accuracy of the push information are improved, the technical effect of labor cost is reduced, and the technical problems that the information push efficiency is low and the cost is high in the prior art are solved.

It can be understood by those skilled in the art that the structure shown in fig. 1 is only an illustration, and the computer terminal may also be a terminal device such as a smart phone (e.g., an Android phone, an iOS phone, etc.), a tablet computer, a palmtop computer, a Mobile Internet Device (MID), a PAD, and the like. Fig. 1 is a diagram illustrating a structure of the electronic device. For example, the computer terminal 10 may also include more or fewer components (e.g., network interfaces, display devices, etc.) than shown in FIG. 1, or have a different configuration than shown in FIG. 1.

Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by a program instructing hardware associated with the terminal device, where the program may be stored in a computer-readable storage medium, and the storage medium may include: flash disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.

example 6

Embodiments of the present application also provide a storage medium. Optionally, in this embodiment, the storage medium may be configured to store the program code executed by the information pushing method applied to the cloud shelf provided in the first embodiment.

Optionally, in this embodiment, the storage medium may be located in any one of computer terminals in a computer terminal group in a computer network, or in any one of mobile terminals in a mobile terminal group.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps: acquiring a currently selected target object; acquiring push information corresponding to a target object, wherein the push information comprises: other objects having an association relationship with the target object; and pushing the pushing information.

Optionally, the storage medium is further arranged to store program code for performing the steps of: acquiring image data of a currently selected target object; and identifying the image data and determining a target object.

Optionally, the storage medium is further arranged to store program code for performing the steps of: acquiring bar code data of a currently selected target object; and identifying the bar code data and determining a target object.

optionally, the storage medium is further arranged to store program code for performing the steps of: receiving other objects sent by the object having a transaction relation with the target object to obtain push information; acquiring first multimedia data having an association relation with a target object to obtain push information; and acquiring other objects according to the historical sales data to obtain the push information.

Optionally, the storage medium is further arranged to store program code for performing the steps of: displaying the push information; and after the currently selected target object is obtained, displaying second multimedia data corresponding to the target object.

Optionally, the storage medium is further arranged to store program code for performing the steps of: and after the second multimedia data is displayed, displaying comment information corresponding to the target object.

optionally, the storage medium is further arranged to store program code for performing the steps of: and displaying the comment information according to the time sequence.

The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.

In the above embodiments of the present application, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

in addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.

The foregoing is only a preferred embodiment of the present application and it should be noted that those skilled in the art can make several improvements and modifications without departing from the principle of the present application, and these improvements and modifications should also be considered as the protection scope of the present application.

Claims

1. An information pushing method applied to a cloud shelf is characterized by comprising the following steps:

acquiring a currently selected target object;

Acquiring push information corresponding to the target object, wherein the push information comprises: other objects having an association relationship with the target object;

And pushing the pushing information.

2. The method of claim 1, wherein obtaining the currently selected target object comprises:

Acquiring image data of the currently selected target object;

And identifying the image data and determining the target object.

3. The method of claim 1, wherein obtaining the currently selected target object comprises:

Acquiring the bar code data of the currently selected target object;

And identifying the bar code data to determine the target object.

4. The method according to claim 2 or 3, wherein obtaining the push information corresponding to the target object includes one or more of:

Receiving the other objects sent by the object having a transaction relation with the target object to obtain the pushing information;

Acquiring first multimedia data having an association relation with the target object to obtain the push information;

And acquiring the other objects according to historical sales data to obtain the pushing information.

5. the method of claim 1,

Pushing the push information comprises: displaying the push information;

And after the currently selected target object is obtained, displaying second multimedia data corresponding to the target object.

6. The method of claim 5, wherein comment information corresponding to the target object is displayed after the second multimedia data is displayed.

7. The method of claim 6, wherein the comment information is displayed in chronological order.

8. The utility model provides an information pusher for cloud goods shelves which characterized in that includes:

The first acquisition module is used for acquiring a currently selected target object;

A second obtaining module, configured to obtain push information corresponding to the target object, where the push information includes: other objects having an association relationship with the target object;

And the pushing module is used for pushing the pushing information.

9. The utility model provides an information push system for cloud goods shelves which characterized in that includes:

The processor is configured to acquire a currently selected target object and acquire push information corresponding to the target object, where the push information includes: other objects having an association relationship with the target object;

and the output device is connected with the processor and used for pushing the push information.

10. the system of claim 9, further comprising:

The image acquisition device is used for acquiring image data of the currently selected object;

The processor is connected with the image acquisition device and used for identifying the image data and determining the target object.

11. The system of claim 9, further comprising:

12. The system of claim 9,

The output device includes: the first display screen is connected with the processor and used for displaying the push information;

the system further comprises: and the second display screen is connected with the processor and is used for displaying the multimedia data corresponding to the target object.

13. The system of claim 12, wherein the second display screen is further configured to display comment information corresponding to the target object.

14. a storage medium comprising a stored program, wherein the program, when executed, controls an apparatus on which the storage medium is located to perform the steps of: acquiring a currently selected target object; acquiring push information corresponding to the target object, wherein the push information comprises: other objects having an association relationship with the target object; and pushing the pushing information.

15. a processor, wherein the processor is configured to execute a program, wherein the program executes to perform the following steps: acquiring a currently selected target object; acquiring push information corresponding to the target object, wherein the push information comprises: other objects having an association relationship with the target object; and pushing the pushing information.

16. The utility model provides an information push system for cloud goods shelves which characterized in that includes:

A processor; and

A memory coupled to the processor for providing instructions to the processor for processing the following processing steps: acquiring a currently selected target object; acquiring push information corresponding to the target object, wherein the push information comprises: other objects having an association relationship with the target object; and pushing the pushing information.