CN113159864A - Novel advertisement system is implanted to movie & TV - Google Patents
Novel advertisement system is implanted to movie & TV Download PDFInfo
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- CN113159864A CN113159864A CN202110513641.7A CN202110513641A CN113159864A CN 113159864 A CN113159864 A CN 113159864A CN 202110513641 A CN202110513641 A CN 202110513641A CN 113159864 A CN113159864 A CN 113159864A
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- 238000002513 implantation Methods 0.000 claims abstract description 26
- 238000012163 sequencing technique Methods 0.000 claims abstract description 10
- 230000002457 bidirectional effect Effects 0.000 claims abstract description 4
- 238000010586 diagram Methods 0.000 description 5
- 238000012544 monitoring process Methods 0.000 description 5
- 230000000694 effects Effects 0.000 description 3
- 239000007943 implant Substances 0.000 description 3
- 239000000463 material Substances 0.000 description 2
- 230000003245 working effect Effects 0.000 description 2
- 238000004140 cleaning Methods 0.000 description 1
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention discloses a novel film and television implanted advertisement system, which comprises an advertisement management module, a display module and a display module, wherein the advertisement management module is used for identifying advertisement positions and carrying out shelving operation and shelving operation on advertisements; the advertisement video scheduling module is used for sequencing the implantation sequence of the advertisements and setting related recommended videos; the data statistics module is used for carrying out statistics on the attributes of the advertisement positions and the exposure of the advertisement positions; the UI module is used for operating the advertisement management module, the advertisement video scheduling module and the data statistics module; the signal end of the advertisement management module is respectively connected with the data statistics module, the advertisement video scheduling module and the signal end of the movie center platform in a bidirectional mode; the signal output end of the UI module is respectively connected with the signal input ends of the advertisement management module, the data statistics module and the advertisement video scheduling module, and the signal input ends of the data statistics module and the advertisement video scheduling module are connected with the signal output end of the movie and television center platform.
Description
Technical Field
The invention relates to the field of advertisement implantation, in particular to a novel film and television advertisement implantation system.
Background
Movie advertising is one of the most effective and widely-covered advertising methods. The transmitted information is easy to be known by people and is enhanced, implied by the environment and high in receiving frequency. Moreover, the form is easy to accept by people of all ages, so that the movie advertisement is the mass propagation medium with the largest coverage.
The implantation position of a movie advertisement may determine the success and failure of the movie, many movie plays finally result in poor advertising effect because the implantation position of the movie advertisement is not emphasized, and the existing movie advertisements are generally directly implanted during movie shooting, so that the operation is complicated, the advertisement playing cost is high, meanwhile, the advertisement can not be changed, and the implantation effect of the movie advertisements is seriously reduced.
Disclosure of Invention
The invention aims to solve the problems and provides a novel film and television embedded advertising system which is simple in structure and convenient to operate.
In order to achieve the purpose, the technical scheme of the invention is as follows:
a new kind of film and television implants the advertising system, the said new film and television implants the advertising system includes the advertising administration module used for discerning the advertising space and putting up, putting down the shelf operation to the advertisement, the advertising space is added in the background (such as bulletin board, wall of the background) of the video picture, just as there are posters in the video originally; the advertisement video scheduling module is used for sequencing the implantation sequence of the advertisements and setting related recommended videos; the data statistics module is used for carrying out statistics on the attributes of the advertisement positions and the exposure of the advertisement positions; the UI module is used for operating the advertisement management module, the advertisement video scheduling module and the data statistics module; the signal end of the advertisement management module is respectively connected with the data statistics module, the advertisement video scheduling module and the signal end of the movie center platform in a bidirectional mode; the signal output end of the UI module is respectively connected with the signal input ends of the advertisement management module, the data statistics module and the advertisement video scheduling module, and the signal input ends of the data statistics module and the advertisement video scheduling module are connected with the signal output end of the movie and television center platform.
Furthermore, the advertisement management module comprises an intelligent identification module and an advertisement implantation module; the intelligent identification module can identify the advertisement position in the video resource and store the attribute of the advertisement position in the data statistics module, wherein the advertisement position is added in the background (such as a bulletin board and a background wall) of a video picture, and is just like an existing poster in a video; the advertisement implanting module is used for carrying out advertisement putting on and putting off.
Further, the advertisement video scheduling module comprises a sequencing module, a similar recommendation module and a collaborative recommendation module; the ranking module is used for ranking the advertisements, the similar recommending module is used for recommending similar videos, and the collaborative recommending module is used for other videos watched by people watching the videos.
Further, the UI module comprises an advertisement space selection module and a viewing module; the advertisement position selection module is used for carrying out advertisement position selection operation in the data statistics module, and the viewing module is used for carrying out viewing operation on data in the advertisement management module and the advertisement video scheduling module.
Furthermore, the data statistics module comprises an advertisement position attribute module and an exposure statistics module; the advertisement position attribute module is used for counting and storing the video id of the advertisement position in the video, the advertisement occurrence time point, the advertisement exposure time, the size of the advertisement-implanted picture and the position of the advertisement-implanted picture in the screen; the exposure counting module is used for counting the playing amount of the video after the advertisement is set.
Further, the operation steps of the novel film and television advertisement implanting system are as follows:
s1, the advertisement management module analyzes the video resources in the movie center platform to obtain the advertisement positions in the video resources and stores the advertisement positions in the data statistics module;
s2, selecting the needed advertisement position in the data statistic module through the UI module by the user;
s3, uploading the advertisement content to an advertisement video scheduling module by the user for sequencing operation;
and S4, the advertisement management module performs video playing and advertisement implanting operations according to the ordering sequence of the advertisements in the advertisement video scheduling module, and simultaneously displays the recommended video on a video playing interface through the advertisement video scheduling module.
Compared with the prior art, the invention has the advantages and positive effects that:
the invention can realize the intelligent identification of the movie and television resources, thereby being capable of rapidly obtaining the advertisement implantation position in the movie and television resources, facilitating the selection of people on the advertisement implantation position, simultaneously being capable of monitoring the exposure rate of the advertisement, setting different advertisement implantation prices according to different exposure rates and bringing convenience to the advertisement pricing operation of movie and television resource merchants; and people can select different movie and television resources to carry out advertisement implantation operation, thereby avoiding the situation that the advertisement resources and the advertisement positions can not be replaced, bringing certain selectivity to the advertisement propaganda work of advertisement merchants, bringing more advertisement implantation income to the movie and television resource merchants and improving the working effect of the advertisement implantation system.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
FIG. 1 is a block diagram of the frame of the present invention;
FIG. 2 is a block diagram of a framework of an advertising management module;
FIG. 3 is a block diagram of a framework of an advertisement video scheduling module;
FIG. 4 is a frame structure diagram of a UI module;
FIG. 5 is a block diagram of a data statistics module framework.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived from the embodiments of the present invention by a person skilled in the art without any creative effort, should be included in the protection scope of the present invention.
As shown in fig. 1 to 5, the present embodiment discloses a novel video advertisement implanting system, which includes an advertisement management module for identifying advertisement positions and performing shelving operation and shelving operation on advertisements; the advertisement video scheduling module is used for sequencing the implantation sequence of the advertisements and setting related recommended videos; the data statistics module is used for carrying out statistics on the attributes of the advertisement positions and the exposure of the advertisement positions; the UI module is used for operating the advertisement management module, the advertisement video scheduling module and the data statistics module;
the signal end of the advertisement management module is respectively connected with the data statistics module, the advertisement video scheduling module and the signal end of the movie center platform in a bidirectional mode; the signal output end of the UI module is respectively connected with the signal input ends of the advertisement management module, the data statistics module and the advertisement video scheduling module, and the signal input ends of the data statistics module and the advertisement video scheduling module are connected with the signal output end of the movie and television center platform.
The advertisement management module comprises an intelligent identification module and an advertisement implantation module; the intelligent identification module can identify the advertisement position in the video resource and store the attribute of the advertisement position in the data statistics module; the advertisement implanting module is used for carrying out advertisement putting on and putting off.
The advertisement space is added in the background of the video picture, such as a bulletin board, a background wall and the like, and the broadcasting effect is the same as that of an original poster in the video;
the intelligent identification module is respectively connected with the movie center platform and the data statistics module, and the advertisement implantation module is connected with the advertisement video scheduling module.
The intelligent identification module can dynamically identify the background which can be added with the advertising board in the video, such as the alternative of positions on a roadside, a wall and the like, and the final confirmation is needed to be carried out manually; too many ad slots cannot be planted in a video, and a video of about 50 minutes must not exceed 6 planting points at most.
When the advertisement implantation module implants advertisements, one video can only put the advertisements of one advertiser in one day, and meanwhile, the online appointment must be carried out, the materials are made, and the materials are updated into the video.
The advertisement video scheduling module comprises a sequencing module, a similar recommendation module and a collaborative recommendation module; the ranking module is used for ranking the advertisements, the similar recommending module is used for recommending similar videos, and the collaborative recommending module is used for other videos watched by people watching the videos.
The sequencing module is connected with the UI module, and the similar recommendation module and the collaborative recommendation module are connected with the movie and television center platform.
The UI module comprises an advertisement space selection module and a viewing module; the advertisement position selection module is used for carrying out advertisement position selection operation in the data statistics module, and the viewing module is used for carrying out viewing operation on data in the advertisement management module and the advertisement video scheduling module.
The advertisement position selection module is connected with the data statistics module, and the viewing module is connected with the advertisement management module and the advertisement video scheduling module.
The data statistics module comprises an advertisement position attribute module and an exposure statistics module; the advertisement position attribute module is used for counting and storing the video id of the advertisement position in the video, the advertisement occurrence time point, the advertisement exposure time, the size of the advertisement-implanted picture and the position of the advertisement-implanted picture in the screen; the exposure counting module is used for counting the playing amount of the video after the advertisement is set.
Pre-integrating advertisement content into a video, realizing an exposure dynamic monitoring mechanism by using a streaming media point embedding technology, recording an exposure log after monitoring that a user watches an implanted advertisement, and calling a monitoring link; and after the advertisement putting period is finished, replacing the video with the advertisement by the original video to finish content cleaning.
The exposure of the advertisement can be counted by counting the exposure log.
The advertisement position attribute module is connected with the intelligent identification module and the advertisement position selection module, and the exposure statistical module is connected with the movie and television center platform.
The operation steps of the novel film and television advertisement implanting system are as follows:
s1, the advertisement management module analyzes the video resources in the movie center platform to obtain the advertisement positions in the video resources and stores the advertisement positions in the data statistics module;
s2, selecting the needed advertisement position in the data statistic module through the UI module by the user;
s3, uploading the advertisement content to an advertisement video scheduling module by the user for sequencing operation;
and S4, the advertisement management module performs video playing and advertisement implanting operations according to the ordering sequence of the advertisements in the advertisement video scheduling module, and simultaneously displays the recommended video on a video playing interface through the advertisement video scheduling module.
The invention can realize the intelligent identification of the movie and television resources, thereby being capable of rapidly obtaining the advertisement implantation position in the movie and television resources, facilitating the selection of people on the advertisement implantation position, simultaneously being capable of monitoring the exposure rate of the advertisement, setting different advertisement implantation prices according to different exposure rates and bringing convenience to the advertisement pricing operation of movie and television resource merchants; and people can select different movie and television resources to carry out advertisement implantation operation, thereby avoiding the situation that the advertisement resources and the advertisement positions can not be replaced, bringing certain selectivity to the advertisement propaganda work of advertisement merchants, bringing more advertisement implantation income to the movie and television resource merchants and improving the working effect of the advertisement implantation system.
Claims (5)
1. A novel film and television embedded advertisement system is characterized in that: the novel video advertisement implanting system comprises an advertisement management module used for identifying advertisement positions and performing shelving up and shelving down operations on advertisements, wherein the advertisement positions are added in the background of a video picture; the advertisement video scheduling module is used for sequencing the implantation sequence of the advertisements and setting related recommended videos; the data statistics module is used for carrying out statistics on the attributes of the advertisement positions and the exposure of the advertisement positions; the UI module is used for operating the advertisement management module, the advertisement video scheduling module and the data statistics module; the signal end of the advertisement management module is respectively connected with the data statistics module, the advertisement video scheduling module and the signal end of the movie center platform in a bidirectional mode; the signal output end of the UI module is respectively connected with the signal input ends of the advertisement management module, the data statistics module and the advertisement video scheduling module, and the signal input ends of the data statistics module and the advertisement video scheduling module are connected with the signal output end of the movie and television center platform.
2. The system of claim 1, wherein: the advertisement management module comprises an intelligent identification module and an advertisement implantation module; the intelligent identification module can identify the advertisement position in the video resource and store the attribute of the advertisement position in the data statistics module; the advertisement implanting module is used for carrying out advertisement putting on and putting off.
3. The system of claim 2, wherein: the advertisement video scheduling module comprises a sequencing module, a similar recommendation module and a collaborative recommendation module; the ranking module is used for ranking the advertisements, the similar recommending module is used for recommending similar videos, and the collaborative recommending module is used for other videos watched by people watching the videos.
4. The system of claim 3, wherein: the UI module comprises an advertisement space selection module and a viewing module; the advertisement position selection module is used for carrying out advertisement position selection operation in the data statistics module, and the viewing module is used for carrying out viewing operation on data in the advertisement management module and the advertisement video scheduling module.
5. The system of claim 4, wherein: the data statistics module comprises an advertisement position attribute module and an exposure statistics module; the advertisement position attribute module is used for counting and storing the video id of the advertisement position in the video, the advertisement occurrence time point, the advertisement exposure time, the size of the advertisement-implanted picture and the position of the advertisement-implanted picture in the screen; the exposure counting module is used for counting the playing amount of the video after the advertisement is set.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202110513641.7A CN113159864A (en) | 2021-05-11 | 2021-05-11 | Novel advertisement system is implanted to movie & TV |
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| CN202110513641.7A CN113159864A (en) | 2021-05-11 | 2021-05-11 | Novel advertisement system is implanted to movie & TV |
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| CN113159864A true CN113159864A (en) | 2021-07-23 |
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2021
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Patent Citations (8)
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