CN102238221B - Service platform and advertisement information publishing method thereof - Google Patents
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- CN102238221B CN102238221B CN201010169187.XA CN201010169187A CN102238221B CN 102238221 B CN102238221 B CN 102238221B CN 201010169187 A CN201010169187 A CN 201010169187A CN 102238221 B CN102238221 B CN 102238221B
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Abstract
The invention discloses a service platform and an advertisement information publishing method thereof. The advertisement information publishing method comprises the following steps of: acquiring the position information of a request end; acquiring related advertisement information from an advertisement data center based on the information of the request end, and transmitting the related advertisement information to the request end, wherein the information of the request end comprises the position information; acquiring feedback information corresponding to the advertisement information from the request end; and acquiring related advertisement contents from an advertisement publisher database based on the feedback information, and transmitting the advertisement contents to the request end. By the service platform and the advertisement information publishing method thereof, the pertinence of advertisement information publishing is improved, and system loads are reduced.
Description
Technical field
The present invention relates to the distribution technology of advertising message, particularly a kind of service platform and advertising information release method thereof being applied to mobile unit.
Background technology
The mode that advertisement is propagated as a kind of business information, is widely used in the product or the service that to publicize self to consumer by businessman, in current social life, play more and more important role.On the other hand, based on global positioning system (GPS) with have also been obtained extensive use based on the location and navigation technology of mobile communication signal, make user can the particular location at Real-time Obtaining oneself place.In the process of trip, user not only pays close attention to how to arrive destination, also wishes to obtain related business information on the way, advertising message as practical in restaurant discounting, store promotional, the release of new products etc.
Application number be 200810065569.0 Chinese patent application disclose a kind of advertisement information distribution system combined with location navigation, advertising message is combined with location technology.Fig. 1 is the structural representation of this system, and as shown in Figure 1, advertisement information server 102 obtains the positional information of user terminal 103, and is distributed to user terminal 103 according to described positional information from the advertising message that advertising message issue client terminal 101 acquisition is relevant.This technical scheme is in the process of real-time location navigation, advertising message is connected to the real-time position information of user and automatically triggers corresponding advertising message, the issue of advertisement is made to have more specific aim and practicality, for user's trip provides real-time, accurate location-based advertising message.
But prior art is only, according to real-time positional information, corresponding advertising message is distributed to user, is a unidirectional issuing process, can't issues targetedly according to the actual conditions of user.In addition, the ad distribution process of prior art is a mechanical stacking process, the amount of information of the corresponding ad content of described advertising message may be larger, such as, after user enters a bustling commercial circle, there will be a large amount of advertising messages, the advertising message of described large information capacity can bring larger load to advertisement information distribution system on the one hand, and numerous and diverse information also can affect consulting of user on the other hand, destroys Consumer's Experience.
Summary of the invention
The object of this invention is to provide a kind of service platform and advertising information release method thereof, improve the specific aim that advertising message is issued, reduce system loading.
For solving the problem, the invention provides a kind of advertising information release method of service platform, comprising:
Obtain the positional information of request end;
Obtain relevant advertising message based on the information of request end from ad data center and transfer to described request end, the information of described request end comprises described positional information;
Obtain described request end to the feedback information of described advertising message;
Obtain relevant ad content based on publisher's database of described feedback information from described advertising message and transfer to described request end.
Optionally, the described information based on request end comprises from the advertising message that the acquisition of ad data center is relevant: the title and/or the icon that obtain the target trade company near described positional information from ad data center.
Optionally, described feedback information comprises described request end and slows down near described target trade company or stop.
Optionally, described publisher's database from described advertising message obtains relevant ad content and comprises: obtain one the merchandise news of described target trade company, information on services, sales promotion information or its combination from publisher's database.
Optionally, also comprise after the described feedback information of acquisition: analyze described feedback information, determine the user preferences of described request end, the information of described request end also comprises described user preferences.
Optionally, the positional information of described acquisition request end comprises: described service platform is triggered every special time by described request end and obtains the positional information of described request end.
Optionally, the positional information of described acquisition request end comprises: described service platform is triggered every specific range by described request end and obtains the positional information of described request end.
Optionally, the positional information of described acquisition request end comprises: described service platform is every the positional information of special time automatic acquisition described request end.
Optionally, the positional information of described acquisition request end comprises: described service platform is obtained the positional information of described request end by described request end manual triggers by user.
Optionally, the positional information of described acquisition request end comprises: described service platform is triggered at ad-hoc location by described request end and obtains the positional information of described request end.
Optionally, described request end comprises mobile unit or mobile device.
For solving the problem, the invention provides a kind of service platform, comprising communication unit, query unit and feedback acquiring unit, wherein,
Described query unit obtains relevant advertising message based on the information of request end from ad data center and is sent to communication unit, the information of described request end comprises positional information, and obtains relevant ad content based on the feedback information of request end from publisher's database of described advertising message;
Described feedback acquiring unit for obtaining the feedback information of described request end to described advertising message, and is sent to described query unit;
Described communication unit for receiving the positional information of described request end and being sent to described query unit, and receives the advertising message and ad content be sent to described request end that described query unit sends.
Optionally, described query unit comprises from the advertising message that the acquisition of ad data center is relevant based on the information of request end: the title and/or the icon that obtain the target trade company near described positional information from ad data center.
Optionally, described feedback information comprises described request end and slows down near described target trade company or stop.
Optionally, described ad content comprises one in the merchandise news of described target trade company, information on services, sales promotion information or its combination.
Optionally, also comprising analytic unit, for analyzing described feedback information, determining the user preferences of described request end, the information of described request end also comprises described user preferences.
Optionally, also comprise trigger element, obtain the positional information of described request end for triggering described communication unit every special time.
Optionally, also comprise trigger element, for receiving the triggering signal that described request end sends every specific range, to trigger the positional information that described communication unit obtains described request end.
Optionally, also comprise trigger element, for receiving the triggering signal that described request end sends every special time, to trigger the positional information that described communication unit obtains described request end.
Optionally, also comprise trigger element, for receiving the triggering signal that described request end generates after user's manual triggers, to trigger the positional information that described communication unit obtains described request end.
Optionally, also comprise trigger element, for receiving the triggering signal that described request end generates when ad-hoc location, to trigger the positional information that described communication unit obtains described request end.
Optionally, described request end comprises mobile unit or mobile device.
Compared with prior art, the present invention has the following advantages:
In technique scheme, obtain relevant advertising message based on the positional information of request end from ad data center and be supplied to request end, and obtain the feedback of request end to described advertising message, feedback information according to request end obtains corresponding ad content from publisher's database of advertising message, makes follow-up advertising message issuing process more targeted.
In addition, the amount of information of the described advertising message in the technical program is less, and be generally the summaries such as the title of trade company, icon, the memory space at the ad data center therefore taken is also less, is also convenient to service platform administering and maintaining ad data center.
Accompanying drawing explanation
Fig. 1 is the structural representation of the advertisement information distribution system of prior art;
Fig. 2 is the schematic flow sheet of the advertising information release method of the service platform of the embodiment of the present invention;
Fig. 3 is the syndeton schematic diagram of the service platform of the embodiment of the present invention and request end, ad data center and publisher's database.
Embodiment
For enabling above-mentioned purpose of the present invention, feature and advantage more become apparent, and are described in detail the specific embodiment of the present invention below in conjunction with accompanying drawing.
Set forth detail in the following description so that fully understand the present invention.But the present invention can be different from alternate manner described here to implement with multiple, those skilled in the art can when without prejudice to doing similar popularization when intension of the present invention.Therefore the present invention is not by the restriction of following public embodiment.
Normally according to the positional information of request end, relevant advertising message is distributed to user in conjunction with the advertisement information distribution system of location technology in prior art, but be only a unidirectional issuing process, can't carry out according to the demand of user and hobby, make the issue of advertising message lack specific aim.In addition, if the amount of information of relevant advertising message is comparatively large, the load of whole system can be caused comparatively large, and Consumer's Experience can be affected due to " information explosion ".If the amount of information of reduction advertising message, information can be caused again incomplete, cause the omission to the useful advertising message of user.
First technical scheme of the present invention obtains corresponding advertising message according to the positional information of request end, this advertising message is generally the simple recommended information of name of firm, icon and so on, therefore to transfer to the amount of information of request end also corresponding less for service platform, reduces system loading; Obtain request end afterwards to the feedback information of described advertising message, and obtain corresponding ad content according to described feedback information from publisher's database of described advertising message and be sent to request end, because described ad content sends for the feedback information of request end, thus more pointed.In addition, the technical program also analyzes the user preferences of rear acquisition described request end to described feedback information, follow-up advertising message issuing process can be carried out according to user preferences, further improve specific aim.
In addition, because the ad content finally transferring to request end is directly from publisher's database of advertising message, therefore ensure that the ageing of described ad content and completeness.
Fig. 2 shows the schematic flow sheet of the advertising information release method of the service platform of the embodiment of the present invention.As shown in Figure 2, comprise, perform step S201, obtain the positional information of request end; Perform step S202, obtain relevant advertising message based on the information of request end from ad data center and transfer to described request end, the information of described request end comprises described positional information; Perform step S203, obtain described request end to the feedback information of described advertising message; Perform step S204, obtain relevant ad content based on publisher's database of described feedback information from described advertising message and transfer to described request end.
Fig. 3 shows the syndeton schematic diagram of the service platform of the embodiment of the present invention and request end, ad data center and publisher's database, comprising: request end 201, service platform 202, ad data center 203 and publisher's database 204.Below in conjunction with Fig. 2 and Fig. 3, the advertising information release method of the embodiment of the present invention is described in detail.
Described request end 201 comprises mobile unit or mobile device, and described mobile device can be mobile phone or other handheld devices etc., and request end described in the present embodiment is mobile unit.
Described service platform 202 can realize based on a webserver, correspondence is set up via communication unit 202a and described request end 201 by the Internet or mobile communications network, for to described request end 201 issuing advertisement information and ad content, and receive and the information of service request that response described request end 201 sends and request end.
Described ad data center 203 can comprise storage server, for stored position information and corresponding advertising message, as the title of the target trade company of a certain near streets and/or icon etc.What store in described ad data center 203 can be the advertising message having the trade company of cooperative relationship with described service platform 202, also can be the advertising message of all trade companies corresponding with described positional information.
Described publisher's database 204 can comprise storage server, for the further detailed advertising content that the advertising message stored with comprise in described ad data center 203 is associated, as the merchandise news, information on services, sales promotion information etc. of target trade company.
Composition graphs 2 and Fig. 3, the positional information of request end 201 is obtained in one embodiment described in step S201, can trigger afterwards for described service platform 202 often travels a specified time interval (as half an hour, a hour) by described mobile unit and obtain the positional information of this mobile unit.
According to the difference of embodiment, the positional information obtaining request end 201 described in step S201 also can be that described service platform 202 often travels automatic triggering the in a specific range interval (as 2 kilometers, 5 kilometers) by described mobile unit and obtains the positional information of this mobile unit.
According to the difference of embodiment, the positional information obtaining request end 201 described in step S201 also can for described service platform 202 be every the positional information of special time (as half an hour, a hour) automatic acquisition described request end 201 afterwards.
According to the difference of embodiment, the positional information obtaining request end 201 described in step S201 can also trigger for described service platform 202 manually sends request by user by described mobile unit and obtains the positional information of this mobile unit.
According to the difference of embodiment, the positional information obtaining request end 201 described in step S201 can also be triggered and the positional information of mobile unit as described in obtaining in specific position (commercial circle as through a prosperity) by described mobile unit for described service platform 202.
It should be noted that, a kind of or several combination in the acquisition methods of above-mentioned several positional information can be adopted in one embodiment.In addition, described positional information can be determined by global positioning system or based on the location and navigation technology of mobile communication signal.
Composition graphs 2 and Fig. 3, obtain relevant advertising message based on the information of described request end from ad data center 203 described in step S202 to comprise: according to the positional information of described request end, obtain title and/or the icon of the target trade company near described positional information from ad data center 203.Described target trade company can be title and/or the icon of the relevant trade company such as market, restaurant, gymnasium near described positional information.The advertising message that this step obtains is generally better simply information, can be name of firm, icon form list or trade company's icon, title form suspension window, therefore the amount of information of its transmission is less, transfer to compared with request end with prior art by disposable for all advertising messages, the load that the technical program causes service platform 202 is less, also improve Consumer's Experience in addition, make the user of request end 201 can not be subject to the puzzlement of a large amount of advertising messages.In addition, the memory space shared by described ad data center can also be reduced.
It should be noted that, putting in order of suspension window that the list that described name of firm, icon are formed or trade company's icon, title are formed can be determined for the mode of bid ranking, trade company as higher in bid ranking comes the comparatively top of list, or is arranged in the comparatively upper strata of suspension window.
Composition graphs 2 and Fig. 3, obtain the feedback information of described request end to described advertising message in step S203 to comprise: the positional information of the request end 201 that described communication unit 202a obtains is sent to feedback acquiring unit 202c, described feedback acquiring unit 202c is to the movement locus obtaining request end 201 after described positional information analyzing and processing, thus determine whether it slows down or stop near the target trade company that described advertising message is relevant, as according to as described in the wheelpath of positional information determination corresponding vehicle of mobile unit, thus determine to slow down near a certain target trade company of this vehicle whether in described advertising message or stop.
In the present embodiment, after the described feedback information of acquisition, also by analytic unit 202e, described feedback information is analyzed, determine user preferences, and upgraded in the information being added into described request end, the issuing process of follow-up advertising message can be carried out according to user preferences simultaneously, more pointed.If described request end 201 slows down or stops near described target trade company, show that user compares preference to the trade company of the type and advertising message, thus make follow-up advertising message issue the transmission can carrying out personalization to this user, the trade company of corresponding types and advertising message are further strengthened, thus improves the specific aim that advertising message issues.In one embodiment, described advertising message comprises Duo Jia restaurant and market, if described feedback information shows a request end 201 neighbouring stop in Sichuan cuisine shop wherein, then analyze in the user preferences obtained and add the preference of user to the Sichuan cuisine shop in restaurant, follow-up advertising message of carrying out for this request end the information relevant to Sichuan cuisine can be strengthened with in the issuing process of ad content, such as, be placed on the comparatively top in advertising message list.In addition, described user preferences can be classified according to the merchant type in advertising message and be determined, stop near the brand shop of certain brand as described request end 201 or slow down, then in the shopping class of corresponding user preferences, add this brand, stop near certain Sichuan cuisine shop as described request end 201 or slow down, then adding Sichuan cuisine in the food and drink class in corresponding user preferences.
Composition graphs 2 and Fig. 3, obtain relevant ad content based on described feedback information from publisher's database 204 of described advertising message and transfer to described request end 201 in step S204 and can be in one embodiment: slow down near a certain target trade company of request end 201 described advertising message or stop, as slowed down near a Sichuan cuisine shop, then feed back acquiring unit 202c and relevant feedback information is sent to query unit 202b, from publisher's database of the advertising message in described Sichuan cuisine shop, its up-to-date merchandise news (as menu) is obtained by query unit 202b, sales promotion information (as given a discount), information on services (current whether have vacant table) etc., described request end 201 is sent it to by communication unit 202a.In the present embodiment, described request end 201 slows down or stops near target trade company, shows that it is interested in or there is preference this target trade company, therefore initiatively relevant detailed ad content is sent to request end 201, more pointed, also improve Consumer's Experience.
In addition, in other embodiments, the inquiry request to a certain target trade company that described feedback information can also send for request end 201, if request end 201 (being specially mobile unit user in the present embodiment) is at name of firm, select in the list of icon, click inquiry is carried out to the target trade company chosen, through transferring to described query unit 202b by after feedback acquiring unit 202c after described communication unit 202a receives this inquiry request, after obtaining relevant ad content by query unit 202b from publisher's database 204, described request end 201 is transferred to via communication unit 202a.
It should be noted that, described publisher's database 204 can be provided by the target trade company be correlated with usually, also can be provided by third party.Because described ad content is from the corresponding publisher's database 204 of described advertising message, instead of static state be stored in described ad data center 203, generally carry out maintenance update by actual publisher such as trade company or the third party of advertising message, therefore ensure that the ageing of described ad content and completeness.And described ad content obtains according to the feedback information of user side, has stronger specific aim.
Acquisition described ad content after, can also comprise and described ad content is processed, be specifically as follows ad content is integrated, screen, sort in one or its combination.In one embodiment, can comprise and the merchandise news of trade company is screened, only retain merchandise news relevant in sales promotion information, and sort according to the height of discount in sales promotion information, then the merchandise news after described sequence is integrated, generate the advertisement of complete this trade company, in follow-up process, be distributed to request end.Above-mentioned screening and sequencer procedure also can use the mode of bid ranking to determine, determine whether the priority retaining and put in order according to the bid ranking of commodity itself.In addition, in other embodiments, the ad content acquired described in also can be described publisher's database 204 treated ad content.
With reference to figure 3, the service platform 202 in the present embodiment specifically comprises: query unit 202b, communication unit 202a and feedback acquiring unit 202c.
Wherein, query unit 202b obtains relevant advertising message based on the information of described request end from ad data center 203 and sends to communication unit 202a, and obtain relevant ad content based on publisher's database 204 of described feedback information from described advertising message and be sent to described communication unit 202a, the information of described request end comprises the positional information that communication unit 202a receives, in addition, the user preferences of described request end 201 can also be comprised, described user preferences can be stored in the stored data base (not shown) in described service platform 202.
Described feedback acquiring unit 202c is for obtaining the feedback information of described request end 201 to described advertising message, specifically can comprise the positional information receiving described communication unit 202a and send, the movement locus of described request end 201 is determined after processing, judge whether slow down near its target trade company in described advertising message or stop, thus determine described feedback information, in addition, described feedback information also can be that request end 201 is own to determining after its position information process computing, or the inquiry request sent by described request end 201.
Described communication unit 202a is for receiving the positional information of request end 201, described positional information is sent to described query unit 202b and feedback acquiring unit 202c, and receive advertising message and ad content that query unit 202b sends and send to described request end 201.
Described service platform 202 can also comprise trigger element 202d, obtains the positional information of described request end 201 for triggering described communication unit every special time.
According to the difference of embodiment, described trigger element 202d may be used for receiving the triggering signal of described request end 201 every specific range transmission, to trigger the positional information that described communication unit obtains described request end 201.
According to the difference of embodiment, described trigger element 202d may be used for receiving the triggering signal of described request end 201 every special time transmission, to trigger the positional information that described communication unit obtains described request end 201.
According to the difference of embodiment, described trigger element 202d may be used for the triggering signal generated after user's manual triggers at reception described request end 201, to trigger the positional information that described communication unit obtains described request end 201.
According to the difference of embodiment, described trigger element 202d may be used for the triggering signal that reception described request end 201 generates when ad-hoc location, to trigger the positional information that described communication unit obtains described request end 201.
It should be noted that, the service platform 202 of the present embodiment can comprise one or more in above-mentioned trigger element, and wherein, described positional information can be determined by global positioning system or based on the location and navigation technology of mobile communication signal.
The service platform 202 of the present embodiment also comprises analytic unit 202e, feedback information for obtaining described feedback acquiring unit 202c carries out treatment and analysis, as by whether slowing down near target trade company to described request end 201 or stop analyzed, the user preferences of request end 201 is determined with this, and be updated in the information of described request end, follow-up ad distribution process can also be carried out for user preferences, therefore more pointed.
Service platform of the present invention and corresponding modules realize based on the embedded system of software and hardware combining, can also adopt the mode of hardware or software to realize in other embodiments of the invention.In addition, the course of work of above-mentioned each module is consistent with the issuing process of the advertising message of the embodiment described before, just repeats no more here.
To sum up, the invention provides a kind of service platform and advertising information release method thereof, obtain relevant advertising message according to the positional information of request end from ad data center and be supplied to request end, and obtain the feedback information of request end to described advertising message, obtain corresponding ad content according to publisher's database of described feedback information from described ad content and transmit it to request end, making the ad content of being correlated with have more specific aim.In addition, but determine user preferences after analyzing and processing can also being carried out to the feedback information of request end, make the issuing process of follow-up advertising message more targeted.
In addition, the technical program also obtains relevant ad content to the feedback information of described advertising message from corresponding publisher's database according to request end and is also distributed to request end after treatment, and not by relevant advertising message and the disposable request end that all transfers to of content, because this reducing system loading, also improve Consumer's Experience simultaneously.Meanwhile, finally transfer to the publisher database of ad content from corresponding advertising message of request end in the technical program, namely provided by the actual publisher of advertising message, therefore ensure that the ageing of described advertising message and completeness.
Further, the amount of information of described advertising message is less, and be generally the summaries such as the title of trade company, icon, the memory space at the ad data center therefore taken is also less, is also convenient to service platform administering and maintaining ad data center.
Although the present invention with preferred embodiment openly as above; but it is not for limiting the present invention; any those skilled in the art without departing from the spirit and scope of the present invention; the Method and Technology content of above-mentioned announcement can be utilized to make possible variation and amendment to technical solution of the present invention; therefore; every content not departing from technical solution of the present invention; the any simple modification done above embodiment according to technical spirit of the present invention, equivalent variations and modification, all belong to the protection range of technical solution of the present invention.
Claims (18)
1. an advertising information release method for service platform, is characterized in that, comprising:
Obtain the positional information of request end;
Obtain relevant advertising message based on the information of request end from ad data center and transfer to described request end, the information of described request end comprises described positional information, and described advertising message comprises title and/or the icon of the target trade company near described positional information;
Obtain described request end to the feedback information of described advertising message, comprise: obtain the positional information that described request end sends, determine the movement locus of described request end after processing, judge to slow down near the target trade company of described request end whether in described advertising message or stop;
When described request end slows down or stops near described target trade company, obtain relevant ad content from publisher's database of described advertising message and transfer to described request end.
2. the advertising information release method of service platform according to claim 1, it is characterized in that, described publisher's database from described advertising message obtains relevant ad content and comprises: obtain one the merchandise news of described target trade company, information on services, sales promotion information or its combination from publisher's database.
3. the advertising information release method of service platform according to claim 1, it is characterized in that, also comprise after the described feedback information of acquisition: described feedback information is analyzed, determines the user preferences of described request end, and upgraded in the information being added into described request end.
4. the advertising information release method of service platform according to claim 1, is characterized in that, the positional information of described acquisition request end comprises: described service platform is triggered every special time by described request end and obtains the positional information of described request end.
5. the advertising information release method of service platform according to claim 1, is characterized in that, the positional information of described acquisition request end comprises: described service platform is triggered every specific range by described request end and obtains the positional information of described request end.
6. the advertising information release method of service platform according to claim 1, is characterized in that, the positional information of described acquisition request end comprises: described service platform is every the positional information of special time automatic acquisition described request end.
7. the advertising information release method of service platform according to claim 1, is characterized in that, the positional information of described acquisition request end comprises: described service platform is obtained the positional information of described request end by described request end manual triggers by user.
8. the advertising information release method of service platform according to claim 1, is characterized in that, the positional information of described acquisition request end comprises: described service platform is triggered at ad-hoc location by described request end and obtains the positional information of described request end.
9. the advertising information release method of service platform according to claim 1, is characterized in that, described request end comprises mobile unit or mobile device.
10. a service platform, is characterized in that, comprises communication unit, query unit and feedback acquiring unit, wherein,
Described query unit obtains relevant advertising message based on the information of request end from ad data center and is sent to communication unit, and obtain relevant ad content based on the feedback information of request end from publisher's database of described advertising message, wherein, the information of described request end comprises positional information, and described advertising message comprises title and/or the icon of the target trade company near described positional information;
Described feedback acquiring unit is for obtaining the feedback information of described request end to described advertising message, comprise the positional information obtaining request end and send, the movement locus of described request end is determined after carrying out analyzing and processing, judge to slow down near the target trade company of described request end whether in described advertising message or stop, and when slowing down near the target trade company of described request end in described advertising message or stop, the feedback information of described request end to described advertising message is sent to described query unit;
The positional information of described request end, for receiving the positional information of described request end, is sent to described query unit by described communication unit, and receives advertising message and ad content be sent to described request end that described query unit sends.
11. service platforms according to claim 10, is characterized in that, described ad content comprises one in the merchandise news of described target trade company, information on services, sales promotion information or its combination.
12. service platforms according to claim 10, is characterized in that, also comprise analytic unit, for analyzing described feedback information, determine the user preferences of described request end, and are upgraded in the information being added into described request end.
13. service platforms according to claim 10, is characterized in that, also comprise trigger element, obtain the positional information of described request end for triggering described communication unit every special time.
14. service platforms according to claim 10, is characterized in that, also comprise trigger element, for receiving the triggering signal that described request end sends every specific range, to trigger the positional information that described communication unit obtains described request end.
15. service platforms according to claim 10, is characterized in that, also comprise trigger element, for receiving the triggering signal that described request end sends every special time, to trigger the positional information that described communication unit obtains described request end.
16. service platforms according to claim 10, is characterized in that, also comprise trigger element, for receiving the triggering signal that described request end generates after user's manual triggers, to trigger the positional information that described communication unit obtains described request end.
17. service platforms according to claim 10, is characterized in that, also comprise trigger element, for receiving the triggering signal that described request end generates when ad-hoc location, to trigger the positional information that described communication unit obtains described request end.
18. service platforms according to claim 10, is characterized in that, described request end comprises mobile unit or mobile device.
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| CN102946416A (en) * | 2012-10-19 | 2013-02-27 | 北京推博信息技术有限公司 | Method and device for issuing and acquiring multimedia advertisement |
| CN105719165A (en) * | 2016-01-22 | 2016-06-29 | 岳悫 | Method and system for vehicle content delivery |
| CN111182337B (en) * | 2018-11-09 | 2022-03-11 | 上海云绅智能科技有限公司 | Commodity video display method and system |
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