CN104463643B - A kind of method presenting user comment in advertisement - Google Patents

A kind of method presenting user comment in advertisement Download PDF

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Publication number
CN104463643B
CN104463643B CN201510017936.XA CN201510017936A CN104463643B CN 104463643 B CN104463643 B CN 104463643B CN 201510017936 A CN201510017936 A CN 201510017936A CN 104463643 B CN104463643 B CN 104463643B
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CN
China
Prior art keywords
comment
advertisement
terminal
mobile phone
server
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Application number
CN201510017936.XA
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Chinese (zh)
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CN104463643A (en
Inventor
邓秋雄
邓波
王季春
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成都智元汇文化传媒股份有限公司
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Priority to CN201510017936.XA priority Critical patent/CN104463643B/en
Publication of CN104463643A publication Critical patent/CN104463643A/en
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Publication of CN104463643B publication Critical patent/CN104463643B/en

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Abstract

The present invention discloses a kind of method presenting user comment in advertisement, and it comprises the following steps: S1: scanning input Quick Response Code enters mobile phone A PP or logs at download APP post-registration; S2: user is sent clicking after this advertisement editorial review by mobile phone A PP, mobile phone is by this comment content and advertisement numbering and currently terminal or the binding of user mobile phone present position information generate comment bag send to server; S3: server receives and resolves the comment bag from this mobile phone A PP and comment content carries out the examination & verification of legitimacy, compliance; S4: server determines the legal appointment terminal closed the comment content of rule and will present, and comment content and advertisement numbering are sent to appointment terminal; S5: specify terminal according to judging whether this appointment terminal plays comment in the result broadcasting corresponding advertisement. The present invention is provided with advertisement numbering and terminal positional information so that comment only shows when the corresponding advertisement of same Terminal Type is play.

Description

A kind of method presenting user comment in advertisement

Technical field

The present invention relates to a kind of method presenting user comment in advertisement.

Background technology

Existing advertising service terminal is at terminal deploy advertisement engine, advertisement engine obtains advertising resource from advertising service device, service application in terminal, initiatively to advertisement engine according to the content of carrying in own service feature and business, to advertisement engine request advertising service, advertising service, according to the information in advertising strategy and request, provides advertisement to this service application, allows this service application provide advertisement to user.

But existing advertising service terminal does not have the function presenting user comment, even if having the function existing and presenting user comment, also comment result cannot be audited and only showing when the corresponding advertisement of this equipment is play without realizing this comment.

Summary of the invention

It is an object of the invention to overcome the deficiencies in the prior art, a kind of method presenting user comment in advertisement is provided, review information increases positional information, solves prior art and comment cannot be made only to show when the corresponding advertisement of corresponding equipment is play.

It is an object of the invention to be achieved through the following technical solutions: a kind of method presenting user comment in advertisement, it comprises the following steps:

S1: the Quick Response Code on scanning input terminal screen enters mobile phone A PP, carries the numbering of the advertisement of current broadcasting and the information of current terminal present position in Quick Response Code;

S2: user is sent clicking after this advertisement editorial review by mobile phone A PP, this comment content and advertisement numbering and positional information binding are generated and comment on bag send to server by mobile phone;

S3: server receives the comment bag from this mobile phone A PP, comment content in the comment bag parsed, advertisement numbering and positional information, and comment content is carried out the examination & verification of legitimacy, compliance, described examination & verification comprises following sub-step: the word in comment content and standard character library is contrasted by server:

(1) if all words in comment content can be identified by server, comment content is compared by server with the illegal keyword preset:

If (1-1) frequency of illegal keyword occurring higher than threshold value, then judge that this comment content is as illegal comment, rejects this comment and terminates;

If (1-2) frequency of illegal keyword occurring lower than threshold value, then judge that this comment content is as legal comment, enters step S4;

(2) if all words in comment content can not be identified by server, comment content is sent to by server specifies examination personnel, and examination personnel examine comment:

If (2-1) comment is investigated as illegal or do not conform to rule, rejects this comment and terminate;

If (2-2) comment is investigated as legal and close the comment of rule, then enter step S4;

S4: server determines the legal appointment terminal closed the comment content of rule and will present by the positional information that step S3 parses, and comment content and advertisement numbering are sent to appointment terminal;

S5: specify terminal to start comment and present program, by judging whether the numbering of the advertisement of current broadcasting is identical with the advertisement numbering sended over from server, judges whether this appointment terminal is broadcasting corresponding advertisement:

(1) if the numbering of the current advertisement play is identical with the advertisement numbering sended over from server, represent that this terminating unit is also at this advertisement video of broadcasting, then dynamically show this comment immediately on advertisement video;

(2) if the numbering of the current advertisement play is not identical with the advertisement numbering sended over from server, represent that other advertisement videos play by this terminating unit, then, when playing this advertisement video next time, show this comment.

Step S5 also comprises people's quality testing and looks into step: whether have people near terminating unit detection:

(1) terminal is when detecting nobody, and the comment on display screen disappears automatically on a display screen;

(2) terminal is when people having been detected, and comment shows one by one on a display screen.

Appointment terminal described in step S4 is all terminals of the same type with the terminal of scanning input.

Described type comprises geographical position type.

Step S1 also comprises one and downloads APP registration step: if the Quick Response Code on user's first time scanning terminal screen, then after scanning Quick Response Code, mobile phone jumps to downloads the APP page, and user carries out APP download, APP registration and APP and logs in, and then enters mobile phone A PP.

Described positional information comprises the information of current terminal present position or the information of user mobile phone present position.

Appointment terminal described in step S4 and S5 comprises terminating unit that the information of the current terminal present position comprised according to Quick Response Code determines or the terminating unit nearest with this mobile phone of the information matches according to user mobile phone present position.

This comment of display described in step S5 adopts various modes to show, and comprises comment and slides on the right side of screen on the left of screen or comment slides on the downside of screen on the upside of screen.

The invention has the beneficial effects as follows: (1) the invention enables user can carry out barrage comment in advertising service terminal; (2) the present invention is provided with examination & verification mechanism, after user makes comments and uploads onto the server, by examination and manual review two kinds of modes automatically, comment carries out the screening of legitimacy and compliance; (3) the present invention is by arranging advertisement numbering and positional information, it is achieved comment only shows in the corresponding advertisement of the counterpart terminal broadcasting moment.

Accompanying drawing explanation

Fig. 1 is the inventive method schema.

Embodiment

The technical scheme of the present invention being described in further detail: as shown in Figure 1 below in conjunction with accompanying drawing, a kind of method presenting user comment in advertisement, it comprises the following steps:

S1: the Quick Response Code on scanning input terminal screen enters mobile phone A PP, carries the numbering of the advertisement of current broadcasting and the information of current terminal present position in Quick Response Code;

S2: user is sent clicking after this advertisement editorial review by mobile phone A PP, this comment content and advertisement numbering and positional information binding are generated and comment on bag send to server by mobile phone;

S3: server receives the comment bag from this mobile phone A PP, comment content in the comment bag parsed, advertisement numbering and positional information, and comment content is carried out the examination & verification of legitimacy, compliance, described examination & verification comprises following sub-step: the word in comment content and standard character library is contrasted by server:

(1) if all words in comment content can be identified by server, comment content is compared by server with the illegal keyword preset:

If (1-1) frequency of illegal keyword occurring higher than threshold value, then judge that this comment content is as illegal comment, rejects this comment and terminates;

If (1-2) frequency of illegal keyword occurring lower than threshold value, then judge that this comment content is as legal comment, enters step S4;

(2) if all words in comment content can not be identified by server, comment content is sent to by server specifies examination personnel, and examination personnel examine comment:

If (2-1) comment is investigated as illegal or do not conform to rule, rejects this comment and terminate;

If (2-2) comment is investigated as legal and close the comment of rule, then enter step S4;

S4: server determines the legal appointment terminal closed the comment content of rule and will present by the positional information that step S3 parses, and comment content and advertisement numbering are sent to appointment terminal;

S5: specify terminal to start comment and present program, by judging whether the numbering of the advertisement of current broadcasting is identical with the advertisement numbering sended over from server, judges whether this appointment terminal is broadcasting corresponding advertisement:

(1) if the numbering of the current advertisement play is identical with the advertisement numbering sended over from server, represent that this terminating unit is also at this advertisement video of broadcasting, then dynamically show this comment immediately on advertisement video;

(2) if the numbering of the current advertisement play is not identical with the advertisement numbering sended over from server, represent that other advertisement videos play by this terminating unit, then, when playing this advertisement video next time, show this comment.

Step S5 also comprises people's quality testing and looks into step: whether have people near terminating unit detection:

(1) terminal is when detecting nobody, and the comment on display screen disappears automatically on a display screen;

(2) terminal is when people having been detected, and comment shows one by one on a display screen.

Appointment terminal described in step S4 is all terminals of the same type with the terminal of scanning input. Described type comprises geographical position type. Such as user carries out barcode scanning comment by any one the advertising service terminal in the A of region, and all advertising service terminals in the A of region all can show this comment.

Step S1 also comprises one and downloads APP registration step: if the Quick Response Code on user's first time scanning terminal screen, then after scanning Quick Response Code, mobile phone jumps to downloads the APP page, and user carries out APP download, APP registration and APP and logs in, and then enters mobile phone A PP.

Described positional information comprises the information of current terminal present position or the information of user mobile phone present position.

Appointment terminal described in step S4 and S5 comprises terminating unit that the information of the current terminal present position comprised according to Quick Response Code determines or the terminating unit nearest with this mobile phone of the information matches according to user mobile phone present position.

This comment of display described in step S5 adopts various modes to show, and comprises comment and slides on the right side of screen on the left of screen or comment slides on the downside of screen on the upside of screen.

Claims (6)

1. one kind presents the method for user comment in advertisement, it is characterised in that: it comprises the following steps:
S1: the Quick Response Code on scanning input terminal screen enters mobile phone A PP, carries the numbering of the advertisement of current broadcasting and the information of current terminal present position in Quick Response Code;
S2: user is sent clicking after this advertisement editorial review by mobile phone A PP, this comment content and advertisement numbering and positional information binding are generated and comment on bag send to server by mobile phone;
S3: server receives the comment bag from this mobile phone A PP, comment content in the comment bag parsed, advertisement numbering and positional information, and comment content is carried out the examination & verification of legitimacy, compliance, described examination & verification comprises following sub-step: the word in comment content and standard character library is contrasted by server:
(1) if all words in comment content can be identified by server, comment content is compared by server with the illegal keyword preset:
If (1-1) frequency of illegal keyword occurring higher than threshold value, then judge that this comment content is as illegal comment, rejects this comment and terminates;
If (1-2) frequency of illegal keyword occurring lower than threshold value, then judge that this comment content is as legal comment, enters step S4;
(2) if all words in comment content can not be identified by server, comment content is sent to by server specifies examination personnel, and examination personnel examine comment:
If (2-1) comment is investigated as illegal or do not conform to rule, rejects this comment and terminate;
If (2-2) comment is investigated as legal and close the comment of rule, then enter step S4;
S4: server determines the legal appointment terminal closed the comment content of rule and will present by the positional information that step S3 parses, and comment content and advertisement numbering are sent to appointment terminal;
S5: specify terminal to start comment and present program, by judging whether the numbering of the advertisement of current broadcasting is identical with the advertisement numbering sended over from server, judges whether this appointment terminal is broadcasting corresponding advertisement:
(1) if the numbering of the current advertisement play is identical with the advertisement numbering sended over from server, represent that this terminating unit is also at this advertisement video of broadcasting, then dynamically show this comment immediately on advertisement video;
(2) if the numbering of the current advertisement play is not identical with the advertisement numbering sended over from server, represent that other advertisement videos play by this terminating unit, then, when playing this advertisement video next time, show this comment;
Described positional information comprises the information of current terminal present position or the information of user mobile phone present position; Appointment terminal described in step S4 and S5 comprises terminating unit that the information of the current terminal present position comprised according to Quick Response Code determines or the terminating unit nearest with this mobile phone of the information matches according to user mobile phone present position.
2. a kind of method presenting user comment in advertisement according to claim 1, it is characterised in that: step S5 also comprises people's quality testing and looks into step: whether have people near terminating unit detection:
(1) terminal is when detecting nobody, and the comment on display screen disappears automatically on a display screen;
(2) terminal is when people having been detected, and comment shows one by one on a display screen.
3. a kind of method presenting user comment in advertisement according to claim 1, it is characterised in that: the appointment terminal described in step S4 is all terminals of the same type with the terminal of scanning input.
4. a kind of method presenting user comment in advertisement according to claim 3, it is characterised in that: described type comprises geographical position type.
5. a kind of method presenting user comment in advertisement according to claim 1, it is characterized in that: step S1 also comprises one and downloads APP registration step: if the Quick Response Code on user's first time scanning terminal screen, then after scanning Quick Response Code, mobile phone jumps to downloads the APP page, user carries out APP download, APP registration and APP and logs in, and then enters mobile phone A PP.
6. a kind of method presenting user comment in advertisement according to claim 1, it is characterized in that: this comment of the display described in step S5 adopts various modes to show, comprise comment and slide on the right side of screen on the left of screen or comment slides on the downside of screen on the upside of screen.
CN201510017936.XA 2015-01-14 2015-01-14 A kind of method presenting user comment in advertisement CN104463643B (en)

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CN104808888A (en) * 2015-04-28 2015-07-29 柳州市一呼百应科技有限公司 Interactive advertising platform based on network video
CN104811766A (en) * 2015-04-28 2015-07-29 柳州市一呼百应科技有限公司 Advertising platform based on interaction network
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CN104811768A (en) * 2015-04-28 2015-07-29 柳州市一呼百应科技有限公司 Online advertisement system
CN104767832A (en) * 2015-04-30 2015-07-08 西安电子科技大学 Interactive display method for display screens
CN106469388A (en) * 2015-08-18 2017-03-01 阿里巴巴集团控股有限公司 The implementation method of user comment and device
CN105872653A (en) * 2016-03-21 2016-08-17 乐视网信息技术(北京)股份有限公司 Transmission method and device of barrage
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Address after: Jitai five road 610041 Sichuan city of Chengdu province high tech Zone 88 Building No. 3 26 floor No. 1

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Address after: 610000 Chengdu City, Chengdu, Sichuan, China (Sichuan) free trade test zone, Chengdu high tech Zone Jietai No. five, No. 88, No. 88, No. 3, 26 layer 1

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Address before: Jitai five road 610041 Sichuan city of Chengdu province high tech Zone 88 Building No. 3 26 floor No. 1

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