CN102318358A - Method, device and system for advertisement insertion - Google Patents
Method, device and system for advertisement insertion Download PDFInfo
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- CN102318358A CN102318358A CN2011800005866A CN201180000586A CN102318358A CN 102318358 A CN102318358 A CN 102318358A CN 2011800005866 A CN2011800005866 A CN 2011800005866A CN 201180000586 A CN201180000586 A CN 201180000586A CN 102318358 A CN102318358 A CN 102318358A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/65—Transmission of management data between client and server
- H04N21/654—Transmission by server directed to the client
- H04N21/6547—Transmission by server directed to the client comprising parameters, e.g. for client setup
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
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- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The embodiments of the present invention relate to a method, system and device for advertisement insertion. The method for advertisement insertion includes: receiving a program stream, wherein said program stream carries an advertisement insertion cueing message, wherein said advertisement insertion cueing message carries the advertisement insertion mode information and display information corresponding to the insertion mode, wherein said advertisement insertion mode information is an overlay mode or a replacement mode; determining the advertisement insertion mode according to said advertisement insertion mode information, and transmitting an advertisement acquisition request message, wherein said request message carries said display information; receiving said advertisement; inserting said advertisement to said program stream according to said advertisement insertion mode and said display information, and forwarding said program stream inserted with said advertisement. According to the embodiments of the present invention, an advertisement insertion scheme with compatibility between the overlay mode and replacement mode is provided, and according to various advertisement insertion modes and the display information corresponding to the insertion modes, various advertisements can be acquired and inserted to the program stream.
Description
Technical field
The embodiment of the invention relates to digital TV field, more particularly, relates to advertisement is inserted in the DTV method, equipment and system.
Background technology
Technology is inserted in advertisement can realize advertisement insertion, and personalized commercial advertisement is thrown in to corresponding rating colony.The zone location advertisement insertion is two kinds of technological input patterns of advertisement insertion with accurate positioning advertising.The zone location advertisement insertion can let wired operator replace global advertisement with the regional advertisement website of oneself.Accurately positioning advertising is then more individualized, and personalized advertisement is thrown in to the rating colony of strict more segmentation.Accurately positioning advertising can be located in a certain particular demographic zone on city, residential quarter or even this ground; Such as long-term health being insured the resident of advertisement putting to the elderly compact community; The program of playing in university city can comprise to undergraduate advertisement, even has the ability that directly navigates to certain single subscriber.
Advertisement is inserted by inserted mode and is divided into replacement (Replacement) and stack (Overlay) two kinds.
It is to replace protopodium purpose section content with being inserted into advertisement that replacement is inserted, the advertisement position section of for example fixing in the program.The content of not replacing former program stream is inserted in stack, but with content, like figure or literal, is superimposed upon on the former program image, and modal stack is inserted and used is that captions insert.The advertisement performance form that traditional Advertisement Server chooses is single, does not reach best visual experience, influences advertisement delivery effect.
Summary of the invention
The technical problem that the embodiment of the invention will solve on the one hand provides a kind of advertisement interleaved plan, to support multiple advertisement performance form.
According to the embodiment of the invention; The method that a kind of advertisement is inserted has been proposed; Method comprises: program receiving stream; Carry advertisement in the wherein said program stream and insert prompting message, said advertisement is inserted prompting message and is carried advertisement insertion pattern information and the display message corresponding with the insertion pattern, and it is overlay model or alternative patterns that pattern information is inserted in said advertisement;
Insert pattern information according to said advertisement and confirm advertisement insertion pattern, and send advertisement and obtain request message, wherein said request message carries said display message;
Receive said advertisement;
Insert pattern and said display message according to said advertisement, said advertisement is inserted in the said program stream, and will insert the said program stream forwarding of said advertisement.
According to the embodiment of the invention; A kind of splicer equipment that advertisement is inserted that is used for has been proposed; Splicer equipment comprises: receiver, be used for program receiving stream, and carry advertisement in the wherein said program stream and insert prompting message; Said advertisement is inserted prompting message and is carried advertisement insertion pattern indication information and the display message corresponding with the insertion pattern, and it is overlay model or alternative patterns that pattern information is inserted in said advertisement;
The advertisement acquisition module; Be used for inserting the pattern indication information and confirm advertisement insertion pattern according to said advertisement; And send advertisement to Advertisement Server and obtain request message; Wherein said request message carries said display message, and said advertisement acquisition module also is used for receiving said advertisement from said Advertisement Server;
Concatenation module is used for inserting pattern and said display message according to said advertisement, said advertisement inserted in the said program stream,
Transmitter is used to transmit the said program stream that has inserted said advertisement.
According to the embodiment of the invention; The system that a kind of advertisement is inserted has been proposed; Said system comprises: headend, be used to send program stream, and carry advertisement in the wherein said program stream and insert prompting message; Said advertisement is inserted prompting message and is carried advertisement insertion pattern indication information and the display message corresponding with the insertion pattern, and it is overlay model or alternative patterns that pattern information is inserted in said advertisement;
Splicer equipment is used to receive said program stream, and inserts pattern information according to said advertisement and confirm advertisement insertion pattern, sends advertisement to Advertisement Server then and obtains request message, and wherein said request message carries said display message;
Wherein, Said splicer equipment also is used to receive the said advertisement from said Advertisement Server equipment; And, said advertisement is inserted in the said program stream, and transmit and inserted the said program stream of said advertisement according to said advertisement insertion pattern and said display message.
According to the embodiment of the invention, a kind of Advertisement Server equipment that advertisement is inserted that is used for has been proposed, Advertisement Server equipment comprises: receiver, be used to receive advertisement and obtain request message, wherein said request message carries with advertisement and inserts the corresponding display message of pattern;
The advertisement selection module is used for according to said display message and specific advertisement selection policy selection advertisement;
Transmitter is used for said advertisement is sent to splicer equipment.
According to the embodiment of the invention, the advertisement interleaved plan of a kind of compatible overlay model and alternative patterns is provided, can insert pattern and the display message corresponding according to different advertisement with the insertion pattern, obtain different advertisement, and be inserted in the program stream.
Description of drawings
In order to be illustrated more clearly in the technical scheme of the embodiment of the invention; To do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below; Obviously, the accompanying drawing in describing below only is some embodiment of the embodiment of the invention, for those of ordinary skills; Under the prerequisite of not paying creative work property, can also obtain other accompanying drawing according to these accompanying drawings.In the accompanying drawings:
Fig. 1 is the flow chart of the method for the embodiment of the invention;
Fig. 2 is the structure chart of DVB captions;
Fig. 3 is the structure chart of the splicer equipment of the embodiment of the invention; With
Fig. 4 is the structure chart of the system of the embodiment of the invention;
Fig. 5 is the structure chart of the system of the embodiment of the invention;
Fig. 6 is the structure chart of the Advertisement Server equipment of the embodiment of the invention.
Embodiment
To combine the accompanying drawing in the embodiment of the invention below, the technical scheme in the embodiment of the invention is carried out clear, intactly description, obviously, described embodiment is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills are not making the every other embodiment that is obtained under the creative work prerequisite, all belong to the scope of the present invention's protection.
For ease of understanding the implementation procedure of the embodiment of the invention, at first the advertisement insertion method in the DTV is made brief of the introduction.
Advertisement is inserted by inserted mode and is divided into replacement (Replacement) and stack (Overlay) two kinds.It is to replace protopodium purpose section content with being inserted into advertisement that replacement is inserted, the advertisement position section of for example fixing in the program.The content of not replacing former program stream is inserted in stack, but content (figure or literal) is superimposed upon on the former program screen picture, and modal stack is inserted and used is that captions insert.
Replacement is inserted the general digital program that adopts and is intercutted (Digital Program Insertion is called for short " DPI ") technology.This is one and splices into the digital jointing of other programs specific program technological; Comprise a broadcast program is gone in a certain single digital transport stream (in most cases being advertisement) splicing; For example intercut prompting message (Digital Program Insertion Cueing Message for Cable through cabled digital program; Claim " SCTE 35 " again) and digital program intercut API (Digital Program InsertionSplicing API; Claim " SCTE 30 " again), advertisement is inserted in the digital television program stream.SCTE 35 can notify the start and end time of advertisement on the horizon with a prompting message.SCTE 30 can guarantee that splicer equipment and the Advertisement Server equipment of having stored ad content keep synchronously, to guarantee correct advertisement in correct time point insertion program stream.
The various stack insertion methods based on DTV of tradition roughly can be divided into two types: the first kind is that program stream is handled; At the digital TV network headend equipment with content; Like captions; Be superimposed upon on the program stream, for example be superimposed upon on the video image, the program stream of the content that will superpose then is transferred to the STB of user side.Digital TV network headend equipment described here is meant and is used for making, manages and sends the TV Festival destination device in the digital TV network system.This method essence is to have changed video content, need not transform the STB of user side.Second type is at digital TV network headend equipment place content to be inserted in the program stream, parses said content at the STB of user side, again with the program stream demonstration that superposes.This method essence does not change the program stream content, and its realization depends on transforms STB, increases the function that superposes and show to program stream.
In order to realize advertisement insertion; In digital TV network; Generally comprise like lower device: headend (head end), Advertisement Server equipment (Advertisement server; Abbreviation " AD Server "), splicer equipment (Splicer) and STB (Set Top Box is called for short " STB ").
Headend sends program stream as program source.Contain the ad break (Advertisement Avail is called for short " AD Avail ") that is useful on playing advertisements in the program stream, the content of AD Avail can be changed, and replaces to the identical different advertisements of duration.
Advertisement Server equipment is the supplier of advertisement, selects advertisement to offer splicer equipment according to the request of splicer equipment and according to certain advertising strategy.The advertisement selection strategy for example can be the rating tendency of different target rating colony, and for example, the viewer who has a mind to carry out financial investment tends to pay close attention to the financial product series advertisements.
Splicer equipment program receiving stream and advertisement are inserted the ad break in the program stream through the DPI technology with advertisement, and will be accomplished the STB that spliced program stream is transmitted to the user.
In digital television application, splicer equipment can provide different advertisement for the regional perhaps different user of different advertisement, and this advertisement is called targeted ads.
STB is the terminal equipment of program receiving stream, with the display device of the program stream decoding back that receives the user, and like television set or LCD, last broadcast.
Different STBs are represented the user of different want advertisements; The corresponding targeted ads of Advertisement Server choice of equipment sends to splicer equipment; Splicer equipment inserts different targeted ads in the program stream; Send to different STBs respectively, what the user watched in program is own interested advertisement.
At first, when exporting program stream, carry out preliminary treatment by headend, for example in program stream, insert prompting message (Cueing message), this prompting message carries the advertisement display message, and for example advertisement begins to insert temporal information, advertisement duration information etc.Usually, this prompting message in advance at least 4s after detecting prompting message, carry out the preparation that advertisement is inserted in ad break to make things convenient for splicer equipment.Perhaps; Headend inserts prompting message with advertisement and is carried on RTP (Real-time TransportProtocol; Be called for short " RTP ") insert program stream in the message and with the RTP message, specific practice is following: utilize that one of head profile Field Definition is used for the profile that advertisement is inserted in the Real-time Transport Protocol.The Length field is used to specify its length; And then defining mode length value TLV (Type-Length-Value), pattern information is inserted in Type indication advertisement, and prompting message length is inserted in Length indication advertisement, and Value deposits advertisement and inserts the prompting message data.
Splicer equipment program receiving stream is also detected this prompting message; In case detect this prompting message; Just start SCTE 30 flow processs with the Advertisement Server equipment room; Through prompting request message (CueingRequest Message is called for short " CRM ") the advertisement display message of carrying in the above-mentioned prompting message is passed to Advertisement Server equipment.Display message that Advertisement Server equipment provides according to CRM message and specific advertisement selection policy selection advertisement, and send to splicer equipment.When the advertisement of the prompting message appointment in the program stream begins the insertion time when arriving, splicer equipment replaces to advertisement with the original contents in the ad break in the program stream, and will insert advertisement program stream be forwarded to the STB of the client of appointment.
Splicer equipment can also be supported stack insertion technology.When arriving advertisement and insert the time, splicer equipment adopts stack to insert the insertion content that technology is chosen Advertisement Server equipment, like image, literal, in the program stream that is added to, and is forwarded to the STB of the client of appointment.
The full screen that is different from alternative patterns is changed, and overlay model normally carries out the stack of image or literal on a certain zone of user's display terminal such as video screen.Therefore; In order to realize good visual experience; Reach best advertisement delivery effect; The embodiment of the invention considered that the advertisement of overlay model is inserted and known that not only advertisement begins insertion time and advertisement duration, but also knows the display message that superpose such as type, position, scope, color, level, font, special efficacy of advertisement, on screen, presents best Overlay thus.
The embodiment of the invention is inserted on the basis of solution in advertisement; Prompting message through the headend place is provided is expanded; Carry display message required when inserting advertisement with overlay model; On splicer equipment and Advertisement Server equipment, increase corresponding processing capacity, realize inserting advertisement with overlay model, it is further perfect that solution is inserted in advertisement.
Fig. 1 is the flow chart of the method inserted of the advertisement of the embodiment of the invention.In embodiments of the present invention, exist
S110: program receiving stream; Carry advertisement in the wherein said program stream and insert prompting message; Said advertisement is inserted prompting message and is carried advertisement insertion pattern information and the display message corresponding with the insertion pattern, and it is overlay model or alternative patterns that pattern information is inserted in said advertisement.
Splicer equipment receives the program stream that headend sends, and carries advertisement in the program stream and inserts prompting message, for example SCTE35 cueing message or RTP message.Advertisement is inserted and is comprised advertisement insertion pattern information in the prompting message; For example alternative patterns or overlay model; And the display message corresponding with the insertion pattern, for example inserting advertisement with alternative patterns, display message comprises that advertisement begins insertion time and advertisement duration; If insert advertisement with overlay model, the content of stack display message wherein can comprise ad elements number, ad elements type, position and scope.Alleged ad elements is to constitute the advertisement content form in the embodiment of the invention, for example can be passage, a width of cloth picture or one section video.In general, an advertisement comprises an ad elements at least.When ad elements number during more than, the stack display message can also comprise the identification code or the level of ad elements, perhaps also can comprise identification code and level simultaneously.When ad elements number during more than one, also can use each ad elements of sequencing sign of ad elements, and the hierarchical relationship between each ad elements, the content of the display message that superposes this moment can not comprise the identification code and the level of ad elements.When the ad elements type was literal, the stack display message can also comprise font.When the ad elements type was literal or picture, the stack display message can also comprise color or special efficacy, perhaps also can comprise color and special efficacy simultaneously.Specifically:
The ad elements number: sign is inserted the ad elements number that the stack advertisement comprises;
The identification code of ad elements: when inserting a plurality of ad elements, each element has identification code separately, so that between ad elements, distinguish;
The ad elements type: the ad elements type that the stack advertisement that sign is inserted is comprised, like literal, picture, video etc.;
Position: define the superposed positions of ad elements on display device that the stack advertisement of said insertion is comprised, can represent with coordinate figure;
Scope: the stack scope of ad elements on display device that the stack advertisement that definition is inserted is comprised, like length, width, radius etc., also can use of the coordinate representation of other forms like stack scope edge;
Color: to the ad elements of literal, picture/mb-type, the display color of the ad elements that the stack advertisement that definition is inserted is comprised is like the color look-up table (Color LookupTable is called for short " CLUT ") of font color, picture;
Level: when inserting a plurality of ad elements, the ad elements stack level each other that the stack advertisement that definition is inserted is comprised, as place bottom, bring to Front etc.;
Font: to the ad elements of literal type, the display font of the definition text element that advertisement comprised is like Arial, Times New Roman font etc.;
Special efficacy: to the ad elements of literal, picture/mb-type.The demonstration special efficacy of the stack advertisement that definition is inserted is like upset (rollover), fade in (fade in), fade out (fade out) etc.
S120: insert pattern information according to said advertisement and confirm advertisement insertion pattern, and send advertisement and obtain request message, wherein said request message carries said display message.
After the splicer equipment sensing inserts prompting message to advertisement, can insert the advertisement insertion pattern information of carrying in the prompting message according to advertisement and confirm advertisement insertion pattern.Splicer equipment inserts pattern according to advertisement, and for example alternative patterns or overlay model send advertisement to Advertisement Server equipment and obtain request message, and for example CRM wherein carries said display message.Advertisement Server equipment receives advertisement and obtains request message, and extracts said display message wherein.Select to meet the advertisement that parameter is provided with according to the parameter of the ad elements that comprises in the stack display message.Specifically; Flow process is chosen in the advertisement that Advertisement Server equipment carries out corresponding number of times according to the ad elements number; The single pick flow process is for example following: at first; According to the selected corresponding advertisement element database (video library, picture library or captions storehouse) of ad elements type, specific display message parameter such as scope, color, font, the special efficacy of each ad elements in the storehouse write down in the ad elements storehouse.Then, Advertisement Server equipment is searched the display message parameter values of ad elements in the storehouse and the ad elements of the said display message parameter values coupling that receives in corresponding ad elements storehouse.Advertisement Server equipment through at random, poll or other specific selection strategies, for example the rating of target rating colony tendency is chosen one as selection result from the ad elements of all couplings.After all chose the flow process end, Advertisement Server equipment was returned to splicer equipment with all selection results.
S130: receive said advertisement.
Splicer equipment can receive from Advertisement Server equipment with described request message corresponding response message, this response message carries said advertisement.As replacement scheme, Advertisement Server equipment also can return earlier and described request message corresponding response message, and notice splicer equipment is prepared to receive advertisement, and then sends said advertisement to splicer equipment.
S140: insert pattern and said display message according to said advertisement, said advertisement is inserted in the said program stream, and transmit and inserted the said program stream of said advertisement.
Splicer equipment inserts pattern according to advertisement processing is inserted in the advertisement that receives.For example, if the insertion pattern is an alternative patterns, the basis display message corresponding then with alternative patterns, for example advertisement begins insertion time and advertisement duration, replaces processing; If the insertion pattern is an overlay model, then for example picture, literal superpose to insert and handle the basis display message corresponding with overlay model to advertisement.Insert after the advertisement, the program stream that will insert advertisement again is transmitted to the STB of client.
According to the embodiment of the invention; Realized the advertisement insertion of compatible alternative patterns and overlay model; And when inserting advertisement, can the demonstration situation of advertisement be disposed particularly, increased the demonstration flexibility or the diversity of the advertisement of overlay model insertion greatly with overlay model.
The organizational form of stack display message comprises but is not limited to following several kinds of forms:
1, in SCTE35cueing message and SCTE30cueing message, increases the content of above-mentioned stack display message.With following structure is example,
Wherein object_num is the ad elements number; Object_type is the ad elements type; Position_X and position_Y are the superposed positions of ad elements; Length and width have stipulated the stack scope of ad elements, and level sign ad elements in which range upon range of adding, and font_type has stipulated font.As required, can also define other parameter.
2, the stack display message can adopt DVB captions (Digital Video Broadcastingsubtitling is called for short " DVB subtitling ") form.DVB subtitling has defined a kind of caption system, and DVB subtitling system is used in the DVB system captions service being provided, like station symbol stack, roll titles etc.In embodiments of the present invention, DVB subtitling can be used for according to providing the captions service manner that literal, picture or video superimpose service are provided.For example, the organizational form of a kind of caption data of DVB subtitling definition is as shown in Figure 2.The implication of each parameter is following among Fig. 2:
Subtitle: one section complete caption data, use in embodiments of the present invention the i.e. advertisement that superposes will inserting of institute.
The part of epoch:Subtitle is one group of caption data that can carry out independent fully decoding.The caption data of each epoch resides in the decoder memory decoded up to next epoch.
Display set: the complete image that certain appears constantly on the screen of display device.
Page composition: the displaying contents configuration of current page.
Region composition: the configuration information in the zone of the displaying contents of current page.
CLUT definition: be used for the color lookup table that text or image show.
Object data: the data of audience, the i.e. content of image or text.
End of display set:display set end mark
In embodiments of the present invention, the object data in the said structure partly is that the stack content of being selected by Advertisement Server equipment is advertisement, and rest parts just can be used for being provided with the stack display message.
As previously mentioned; In the overlay model of the embodiment of the invention; SCTE 35Cueing message in the headend preliminary treatment digital program stream, carrying the stack display message, and splicer equipment sends the SCTE 30CRM that adopts when request is obtained in advertisement and also carries the stack display message; So that the advertisement of Advertisement Server choice of equipment, concrete mode comprises but is not limited to following mode:
1, expansion SCTE 30,35 increases the support to advertisement stack display message.
Method 1: the splicing instruction type of expansion SCTE30,35 concatenation information section (splice info section) increases the stack advertisement and inserts (overlay_insert) instruction type.
Instruction is inserted in corresponding newly-increased stack advertisement, increases new splicing instruction (splice commad), the new splicing command format such as the organizational form 1 or 2 of said stack display message.
Method 2: utilize the personalization instruction (private_command) of SCTE35,30 concatenation information section (splice info section) to carry the advertisement stack and insert indication information.The form such as the following table of Private_command instruction,
Table 1
This instructs to stacked system inserts to utilize identifier identifier sign, the content of private_byte part such as the organizational form 1 or 2 of said stack display message.
2, utilize self-defined cueing message message to carry the stack display message.
Come compatible alternative patterns and overlay model through constructing new Cueing message, shown in the following structure:
Wherein TAI_type comprises alternative patterns and two kinds of advertisements insertions of overlay model pattern; Represent with replacement and overlay; When being the replacement pattern, cueing message carries corresponding replacement display message, and for example advertisement begins insertion time and advertisement duration; Cueing message carries corresponding stack display message, for example ad elements number, type, position, scope, color, level, font, special efficacy etc. when for the overlay pattern.
Fig. 3 shows the structure chart of the splicer equipment 300 of the embodiment of the invention.As shown in Figure 3, splicer equipment 300 comprises:
Receiver 310; Be used for program receiving stream; Carry advertisement in the wherein said program stream and insert prompting message, said advertisement is inserted prompting message and is carried advertisement insertion pattern indication information and the display message corresponding with the insertion pattern, and it is overlay model or alternative patterns that pattern information is inserted in said advertisement;
Advertisement acquisition module 320; Be used for inserting the pattern indication information and confirm advertisement insertion pattern according to said advertisement; And send advertisement to Advertisement Server equipment and obtain request message; Wherein said request message carries said display message, and said advertisement acquisition module also is used for receiving said advertisement from said Advertisement Server equipment;
Concatenation module 330 is used for inserting pattern and said display message according to said advertisement, said advertisement inserted in the said program stream,
Transmitter 340 is used to transmit the said program stream that has inserted said advertisement.
More than be directed against the explanation of the method for the embodiment of the invention, be applicable to the splicer equipment 300 of the embodiment of the invention, wherein advertisement insertion pattern can be alternative patterns or overlay model.When advertisement insertion pattern was overlay model, the display message corresponding with the insertion pattern was the stack display message, and said stack display message comprises following information: ad elements number, ad elements type, ad elements position and ad elements scope.The advertisement that advertisement acquisition module 320 sends to Advertisement Server equipment is obtained and is carried said stack display message in the request message, and concatenation module 330 is inserted into said advertisement in the said program stream according to said stack display message.
When said ad elements type was text or picture, said stack display message also comprised following at least one: ad elements color, ad elements special efficacy.When said ad elements type was text, said stack display message also comprised the ad elements font.
When at least two ad elements were inserted in stack, said stack display message also comprised: the stack level of the identification information of each ad elements, each ad elements.
According to the embodiment of the invention, said advertisement is the advertisement that combines the advertisement selection policy selection according to said stack display message.
According to the embodiment of the invention, advertisement acquisition module 320 is used for receiving and request message corresponding response message is obtained in said advertisement, and said response message carries said advertisement.
According to the embodiment of the invention; Advertisement acquisition module 320 is used for receiving and request message corresponding response message is obtained in said advertisement; Said response message carries the information that indication receives said advertisement; Said then advertisement acquisition module 320 is used for receiving according to said indication the information of said advertisement, receives said advertisement.
Fig. 4 shows the structure chart of the system that the advertisement of the embodiment of the invention inserts.As shown in Figure 4, this system 400 comprises:
Headend 410; Be used to send program stream; Carry advertisement in the wherein said program stream and insert prompting message, said advertisement is inserted prompting message and is carried advertisement insertion pattern indication information and the display message corresponding with the insertion pattern, and it is overlay model or alternative patterns that pattern information is inserted in said advertisement;
Splicer equipment 420 is used to receive said program stream, and inserts pattern information according to said advertisement and confirm advertisement insertion pattern, sends advertisement to Advertisement Server equipment then and obtains request message, and wherein said request message carries said display message;
Wherein, Said splicer equipment 420 also is used to receive the said advertisement from said Advertisement Server equipment; And, said advertisement is inserted in the said program stream, and transmit and inserted the said program stream of said advertisement according to said advertisement insertion pattern and said display message.
Can be with reference to the described splicer equipment of Fig. 3 as the splicer equipment 420 in the system 400.
More than be directed against the explanation of the method for the embodiment of the invention, be applicable to the system 400 of the embodiment of the invention, wherein advertisement insertion pattern can be alternative patterns or overlay model.When advertisement insertion pattern was overlay model, the display message corresponding with the insertion pattern was the stack display message, and said stack display message comprises following information: ad elements number, ad elements type, ad elements position and ad elements scope.The advertisement that splicer equipment 420 sends to Advertisement Server equipment is obtained and is carried said stack display message in the request message, and splicer equipment 420 is inserted into said advertisement in the said program stream according to said stack display message.
When said ad elements type was text or picture, said stack display message also comprised following at least one: ad elements color, ad elements special efficacy.When said ad elements type was text, said stack display message also comprised the ad elements font.
When at least two ad elements were inserted in stack, said stack display message also comprised: the stack level of the identification information of each ad elements, each ad elements.
According to the embodiment of the invention, said advertisement is the advertisement that combines the advertisement selection policy selection according to said stack display message.
According to the embodiment of the invention, splicer equipment 420 is used for receiving and request message corresponding response message is obtained in said advertisement, and said response message carries said advertisement.
According to the embodiment of the invention; Splicer equipment 420 is used for receiving and request message corresponding response message is obtained in said advertisement; Said response message carries the information that indication receives said advertisement; Said then splicer equipment 420 is used for receiving according to said indication the information of said advertisement, receives said advertisement.
According to the embodiment of the invention; As shown in Figure 5; Said system 400 may further include: Advertisement Server equipment 430; Be used to receive said advertisement and obtain request message, and, then said advertisement is sent to said splicer equipment 420 according to said display message and the advertisement of advertisement selection policy selection.
Fig. 6 is the structure chart according to the Advertisement Server equipment of the embodiment of the invention.As shown in Figure 6, Advertisement Server equipment 600 comprises:
Receiver 610 is used to receive advertisement and obtains request message, and wherein said request message carries with advertisement and inserts the corresponding display message of pattern;
Advertisement selection module 620 is used for according to said display message and specific advertisement selection policy selection advertisement;
Transmitter 630 is used for said advertisement is sent to splicer equipment.
Can be used for Advertisement Server equipment 600 with reference to the described splicer equipment of Fig. 3.
More than be directed against the explanation of the method for the embodiment of the invention, be applicable to the Advertisement Server equipment 600 of the embodiment of the invention, wherein advertisement insertion pattern can be alternative patterns or overlay model.When advertisement insertion pattern was overlay model, the display message corresponding with the insertion pattern was the stack display message, and said stack display message comprises following information: ad elements number, ad elements type, ad elements position and ad elements scope.Said advertisement selection module 620 is according to said stack display message and combine the advertisement of said advertisement selection policy selection
When said ad elements type was text or picture, said stack display message also comprised following at least one: ad elements color, ad elements special efficacy.
When at least two ad elements were inserted in stack, said stack display message also comprised: the stack level of the identification information of each ad elements, each ad elements.When said ad elements type was text, said stack display message also comprised the ad elements font.
According to the embodiment of the invention, said advertisement is the advertisement that combines the advertisement selection policy selection according to said stack display message.
According to the embodiment of the invention, said transmitter 630 is used for obtaining request message corresponding response message to said splicer equipment transmission with said advertisement, and said response message carries said advertisement.
According to the embodiment of the invention; Said transmitter 630 is used for obtaining request message corresponding response message to said splicer equipment transmission with said advertisement; Said response message carries the information that indication receives said advertisement, and said then transmitter 630 sends said advertisement to said splicer equipment.
According to the embodiment of the invention, the advertisement interleaved plan of a kind of compatible overlay model and alternative patterns is provided, can insert pattern and the display message corresponding according to different advertisement with the insertion pattern, obtain different advertisement, and be inserted in the program stream.In addition, according to the embodiment of the invention, the display effect when having improved with overlay model insertion advertisement.
Those of ordinary skills can recognize; The unit and the algorithm steps of each example of describing in conjunction with embodiment disclosed herein; Can realize with electronic hardware, computer software or the combination of the two; For the interchangeability of hardware and software clearly is described, the composition and the step of each example described prevailingly according to function in above-mentioned explanation.These functions still are that software mode is carried out with hardware actually, depend on the application-specific and the design constraint of technical scheme.The professional and technical personnel can use distinct methods to realize described function to each certain applications, but this realization should not thought and exceeds scope of the present invention.
The software module that the method for describing in conjunction with embodiment disclosed herein or the step of algorithm can use hardware, processor to carry out, perhaps the combination of the two is implemented.Software module can place the storage medium of any other form known in random asccess memory (RAM), internal memory, read-only memory (ROM), electrically programmable ROM, electrically erasable ROM, register, hard disk, moveable magnetic disc, CD-ROM or the technical field.
The above; Be merely the preferable embodiment of the present invention, but protection scope of the present invention is not limited thereto, any technical staff who is familiar with the present technique field is in the technical scope that the present invention discloses; The variation that can expect easily or replacement all should be encompassed within protection scope of the present invention.
Claims (33)
1. the method that advertisement is inserted is characterized in that,
Program receiving stream carries advertisement and inserts prompting message in the wherein said program stream, said advertisement is inserted prompting message and carried advertisement insertion pattern information and the display message corresponding with the insertion pattern, and it is overlay model or alternative patterns that pattern information is inserted in said advertisement;
Insert pattern information according to said advertisement and confirm advertisement insertion pattern, and send advertisement and obtain request message, wherein said request message carries said display message;
Receive said advertisement;
Insert pattern and said display message according to said advertisement, said advertisement is inserted in the said program stream, and transmit and inserted the said program stream of said advertisement.
2. the method for claim 1 is characterized in that,
Said advertisement insertion pattern is an overlay model, and the display message corresponding with the insertion pattern is the stack display message, and said stack display message comprises following information: ad elements number, ad elements type, ad elements position, ad elements scope.
3. method as claimed in claim 2 is characterized in that,
Said ad elements type is text or picture, and said stack display message also comprises following at least one: ad elements color, ad elements special efficacy.
4. like claim 2 or 3 described methods, it is characterized in that,
Said ad elements type is a text, and said stack display message also comprises the ad elements font.
5. like each described method of claim 2 to 4, it is characterized in that,
Said ad elements number is at least two, and said stack display message also comprises following at least one: the stack level of the identification information of each ad elements, each ad elements.
6. like each described method of claim 2 to 5, it is characterized in that,
Said advertisement is the advertisement that combines the advertisement selection policy selection according to said stack display message.
7. like each described method of claim 1 to 6, it is characterized in that,
The said advertisement of said reception comprises:
Receive with said advertisement and obtain request message corresponding response message, said response message carries said advertisement.
8. like each described method of claim 1 to 6, it is characterized in that,
The said advertisement of said reception comprises:
Receive with said advertisement and obtain request message corresponding response message, said response message carries the information that indication receives said advertisement:
Receive the information of said advertisement according to said indication, receive said advertisement.
9. one kind is used for the splicer equipment that advertisement is inserted, and it is characterized in that said splicer equipment comprises:
Receiver; Be used for program receiving stream; Carry advertisement in the wherein said program stream and insert prompting message, said advertisement is inserted prompting message and is carried advertisement insertion pattern indication information and the display message corresponding with the insertion pattern, and it is overlay model or alternative patterns that pattern information is inserted in said advertisement;
The advertisement acquisition module; Be used for inserting the pattern indication information and confirm advertisement insertion pattern according to said advertisement; And send advertisement to Advertisement Server equipment and obtain request message; Wherein said request message carries said display message, and said advertisement acquisition module also is used for receiving said advertisement from said Advertisement Server equipment;
Concatenation module is used for inserting pattern and said display message according to said advertisement, said advertisement inserted in the said program stream,
Transmitter is used to transmit the said program stream that has inserted said advertisement.
10. splicer equipment as claimed in claim 9; It is characterized in that; Said advertisement insertion pattern is an overlay model; The display message corresponding with the insertion pattern is the stack display message, and said stack display message comprises following information: ad elements number, ad elements type, ad elements position and ad elements scope
The advertisement that said advertisement acquisition module sends to Advertisement Server equipment is obtained and is carried said stack display message in the request message,
Said concatenation module is inserted into said advertisement in the said program stream according to said stack display message.
11. splicer equipment as claimed in claim 10 is characterized in that,
Said ad elements type is text or picture, and said stack display message also comprises following at least one: ad elements color, ad elements special efficacy.
12. like claim 10 or 11 described splicer equipment, it is characterized in that,
Said ad elements type is a text, and said stack display message also comprises the ad elements font.
13. like each described splicer equipment of claim 10 to 12, it is characterized in that,
Said ad elements number is at least two, and said stack display message also comprises: the stack level of the identification information of each ad elements, each ad elements.
14. like each described splicer equipment of claim 10 to 13, it is characterized in that,
Said advertisement is the advertisement that combines the advertisement selection policy selection according to said stack display message.
15. like each described splicer equipment of claim 9 to 14, it is characterized in that,
Said advertisement acquisition module is used for receiving and request message corresponding response message is obtained in said advertisement, and said response message carries said advertisement.
16. like each described splicer equipment of claim 9 to 14, it is characterized in that,
Said advertisement acquisition module is used for receiving and request message corresponding response message is obtained in said advertisement; Said response message carries the information that indication receives said advertisement; And said advertisement acquisition module is used for receiving according to said indication the information of said advertisement, receives said advertisement.
17. the system that advertisement is inserted is characterized in that said system comprises:
Headend; Be used to send program stream; Carry advertisement in the wherein said program stream and insert prompting message, said advertisement is inserted prompting message and is carried advertisement insertion pattern indication information and the display message corresponding with the insertion pattern, and it is overlay model or alternative patterns that pattern information is inserted in said advertisement;
Splicer equipment is used to receive said program stream, and inserts pattern information according to said advertisement and confirm advertisement insertion pattern, sends advertisement to Advertisement Server equipment then and obtains request message, and wherein said request message carries said display message;
Wherein, Said splicer equipment also is used to receive the said advertisement from said Advertisement Server equipment; And, said advertisement is inserted in the said program stream, and transmit and inserted the said program stream of said advertisement according to said advertisement insertion pattern and said display message.
18. system as claimed in claim 17 is characterized in that,
Said advertisement insertion pattern is an overlay model, and the display message corresponding with the insertion pattern is the stack display message, and said stack display message comprises following information: ad elements number, ad elements type, ad elements position and ad elements scope
The advertisement that said splicer equipment sends to Advertisement Server equipment is obtained and is carried said stack display message in the request message,
Said splicer equipment is inserted into said advertisement in the said program stream according to said stack display message.
19. system as claimed in claim 17 is characterized in that,
Said ad elements type is text or picture, and said stack display message also comprises following at least one: ad elements color, ad elements special efficacy.
20. like claim 18 or 19 described systems, it is characterized in that,
Said ad elements type is a text, and said stack display message also comprises the ad elements font.
21. like each described system of claim 18 to 20, it is characterized in that,
Said ad elements number is at least two, and said stack display message also comprises: the stack level of the identification information of each ad elements, each ad elements.
22. like each described system of claim 18 to 21, it is characterized in that,
Said advertisement is the advertisement that combines the advertisement selection policy selection according to said stack display message.
23. like each described system of claim 17 to 21, it is characterized in that,
Said splicer equipment is used for receiving and request message corresponding response message is obtained in said advertisement, and said response message carries said advertisement.
24. like each described system of claim 17 to 21, it is characterized in that,
Said splicer equipment is used for receiving and request message corresponding response message is obtained in said advertisement; Said response message carries the information that indication receives said advertisement; And said advertisement acquisition module is used for receiving according to said indication the information of said advertisement, receives said advertisement.
25., it is characterized in that said system also comprises like each described system of claim 17 to 24:
Advertisement Server equipment is used to receive said advertisement and obtains request message, and according to said display message and the advertisement of advertisement selection policy selection, then said advertisement is sent to said splicer equipment.
26. one kind is used for the Advertisement Server equipment that advertisement is inserted, it is characterized in that said Advertisement Server equipment comprises:
Receiver is used to receive advertisement and obtains request message, and wherein said request message carries with advertisement and inserts the corresponding display message of pattern;
The advertisement selection module is used for according to said display message and specific advertisement selection policy selection advertisement;
Transmitter is used for said advertisement is sent to splicer equipment.
27. Advertisement Server equipment as claimed in claim 26 is characterized in that,
Said advertisement insertion pattern is an overlay model, and the display message corresponding with the insertion pattern is the stack display message, and said stack display message comprises following information: ad elements number, ad elements type, ad elements position and ad elements scope
Said advertisement selection module is according to said stack display message and combine the advertisement of said advertisement selection policy selection.
28. Advertisement Server equipment as claimed in claim 27 is characterized in that,
Said ad elements type is text or picture, and said stack display message also comprises following at least one: ad elements color, ad elements special efficacy.
29. like claim 27 or 28 described Advertisement Server equipment, it is characterized in that,
Said ad elements type is a text, and said stack display message also comprises the ad elements font.
30. like each described Advertisement Server equipment of claim 27 to 29, it is characterized in that,
Said ad elements number is at least two, and said stack display message also comprises: the stack level of the identification information of each ad elements, each ad elements.
31. like each described Advertisement Server equipment of claim 27 to 30, it is characterized in that,
Said advertisement is the advertisement that combines the advertisement selection policy selection according to said stack display message.
32. like each described Advertisement Server equipment of claim 26 to 31, it is characterized in that,
Said transmitter is used for obtaining request message corresponding response message to said splicer equipment transmission with said advertisement, and said response message carries said advertisement.
33. like each described Advertisement Server equipment of claim 26 to 32, it is characterized in that,
Said transmitter is used for obtaining request message corresponding response message to said splicer equipment transmission with said advertisement, and said response message carries the information that indication receives said advertisement, and said then transmitter sends said advertisement to said splicer equipment.
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| PCT/CN2011/074703 WO2011144092A2 (en) | 2011-05-26 | 2011-05-26 | Method, device and system for advertisement insertion |
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| CN102318358A true CN102318358A (en) | 2012-01-11 |
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| CN2011800005866A Pending CN102318358A (en) | 2011-05-26 | 2011-05-26 | Method, device and system for advertisement insertion |
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| WO (1) | WO2011144092A2 (en) |
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| WO2011144092A3 (en) | 2012-04-26 |
| WO2011144092A2 (en) | 2011-11-24 |
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Application publication date: 20120111 |