CN104661077A - Advertisement loading method and device - Google Patents
Advertisement loading method and device Download PDFInfo
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- CN104661077A CN104661077A CN201510086937.XA CN201510086937A CN104661077A CN 104661077 A CN104661077 A CN 104661077A CN 201510086937 A CN201510086937 A CN 201510086937A CN 104661077 A CN104661077 A CN 104661077A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/4302—Content synchronisation processes, e.g. decoder synchronisation
- H04N21/4307—Synchronising the rendering of multiple content streams or additional data on devices, e.g. synchronisation of audio on a mobile phone with the video output on the TV screen
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a method and a device for dynamically implanting advertisements in videos. In the prior art, players for web versions or various clients such as tablet computers, smart televisions, mobile phones and the like play videos such as films, TV plays and the like, if advertisements are added under the condition that user impressions are not disturbed and users are expected to feel as if advertisement products were in pictures during shooting, film source content is required to be directly modified. The advertisement loading method and device as well as a player are used for simulation integration of advertisement commodities into video content such as films, TV plays and the like.
Description
Technical field
The present invention relates to the Internet, new media, television advertising technical finesse and play-back technology, be specifically related to method and the device of a kind of advertisement loading.
Background technology
In prior art, the webpage version videos such as player plays movie and television play, or the videos such as client terminal playing movie and television play such as various panel computer, intelligent TV set, mobile phone, if increase advertisement when leaving user's perception alone, and wishing that user seems that advertised product is as the effect just entered when taking picture, needing directly amendment sheet source contents.In movie and television play video file, revise film source increase advertised product by producer and just can realize real effect.Or no matter with the simple promotion item process relative to technical approach of any technological means, all need amendment sheet source contents, again go up the sheet source contents in undercarriage computer, server or memory device or video file.
This type of technology needs to revise film source, relates to the Copyright Risk of video content, not only has legal risk and coordinates complicated, with high costs.Amendment film source also needs technical professional manually to realize, and the really degree of advertised product comprises color, size, shadow etc. to be required higher to the technical capability of professional and technical personnel, amendment film source is accomplished to advertised product and represents the operating time and multinomial loaded down with trivial details workflow that have and within several days, arrive some months.Cannot when user watches real-time loading, also cannot make treating with a certain discrimination of advertised product in user's viewing situation.
Summary of the invention
A kind of method that embodiments of the invention provide advertisement to load and device and player, intend really incorporating in the video contents such as movie and television play for realizing promotion item.The method comprises:
Steps A: layer is floated in the advertisement be processed into by promotion item containing certain movement trajectory coordinates parameter, pixel and position coordinates, or be processed into the full frame advertisement comprising positioning advertising content of good and motion and float layer, at promotion item position display promotion item, all the other positions transparent or black of display floats layer;
Step B: when player part carrying advertisement floats layer, player detects the video playback time point that promotion item should be play, load above-mentioned promotion item and float layer and coordinate parameters, pixel and position coordinates etc., layer is floated at matched position carrying advertisement commodity, promotion item will to float on layer play content former in player at transparent or black and synchronously play, and realize superposition and play.
Step C: when the full frame carrying advertisement of player floats layer, player detects the video playback time point that promotion item should be play, load above-mentioned transparent or black advertisement and float layer, promotion item will to float on layer play content former in player at transparent or black and synchronously play, and realize superposition and play.
Further, step B specifically comprises the following steps:
Step S201, before current video is play to object time point, sends to player the request of data that layer is floated in advertisement.
The request of data that layer is floated in described advertisement comprises promotion item content matching information and promotion item input solicited message.
Step S202, the data interaction of layer is floated in advertisement, with player exchange packets containing information such as the coordinate parameters of promotion item, location of pixels, movement locus are dynamic, and advertisement is floated the position coordinate parameters that layer represents and mates with player coordinate parameters.
Step S203, player and advertisement are floated after layer data exchanges, corresponding advertisement floats layer by propellings movement or transfer to player content source distribution of content and store on CDN, and when user watches video, advertisement is floated layer and buffer memory together with the video file in viewing is watched player to user is local.
Step S204, when current video is played to object time point or frame of video, player simultaneously playing video file and advertisement floats layer, and namely advertisement is floated layer and covered on former video source file, and floating layer and video source file synchronization are play.
Step S205, two-layer file synchronization superposition is play, and after advertisement finishes playing, video source file normal play, advertisement is floated layer and disappeared, and returning prison to server broadcasts callback data code simultaneously, the success of statistics advertising display.
Further, step C specifically comprises the following steps:
Step S301, before current video is play to object time point, sends the request of data that layer is floated in advertisement, and the request of data that layer is floated in advertisement comprises content matching information data information and the input request that layer is floated in advertisement.
Step S302, player and advertisement are floated after layer data exchanges, corresponding advertisement floats layer by propellings movement or transfer to player content source distribution of content and store on CDN, and when user watches video, advertisement is floated layer and buffer memory together with the video file in viewing is watched player to user is local.
Step S303, when current video is played to object time point or frame of video, player simultaneously playing video file and advertisement floats layer, and namely advertisement is floated layer and covered on former video source file, and floating layer and video source file synchronization are play.
Step S304, the superposition of two-layer file synchronization is play, and after playing to the advertising display time that request of data in step S301 comprises, the video source file that player is being play remains unchanged normal play, but the advertisement of player upper strata is floated layer and disappeared.Layer disappearance is floated in advertisement, and returning prison to server broadcasts callback data code simultaneously, the success of statistics advertising display.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, in describing embodiment below, the required accompanying drawing used is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, to those skilled in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 shows the method flow diagram of the embodiment of the present invention.
Fig. 2 shows the flow chart of part carrying advertisement of the present invention.
Fig. 3 shows the flow chart of the full frame carrying advertisement of the present invention.
Embodiment
Illustrate clearly and completely the technical scheme in the embodiment of the present invention below in conjunction with drawings and Examples, described embodiment is only the present invention's part embodiment, but not as the foundation limited the present invention.Do not making based on those skilled in the art's those of ordinary skill the every other embodiment obtained under creative work prerequisite, all belonging to the category of the present invention's protection.
A kind of method that embodiments of the invention provide advertisement to load and device and player, intend really incorporating in the video contents such as movie and television play for realizing promotion item.The method comprises:
Steps A: layer is floated in the advertisement that promotion item is processed into containing certain movement trajectory coordinates parameter, pixel or position coordinates, or be processed into the full frame full frame advertisement comprising positioning advertising content of good and motion and float layer, at promotion item place display promotion item, all the other show transparent or black without promotion item place and float layer;
Step B: when player part carrying advertisement floats layer, player detects the video playback time point that promotion item should be play, load above-mentioned promotion item and float layer and coordinate parameters, pixel or position coordinates etc., layer is floated at matched position carrying advertisement commodity, promotion item will to float on layer play content former in player at transparent or black and synchronously play, thus show Overlay true to nature.
Step C: when the full frame carrying advertisement of player floats layer, player detects the video playback time point that promotion item should be play, load above-mentioned transparent or black advertisement and float layer, promotion item will to float on layer play content former in player at transparent or black and synchronously play, thus show Overlay true to nature.
Wherein, steps A as shown in Figure 1: by promotion item, layer is floated in the advertisement be processed into containing certain movement track position, and layer is floated in the advertisement comprising part of screen covering, or layer is floated in the full frame advertisement comprising positioning advertising commodity.Promotion item place display promotion item, floats layer without promotion item the place transparent or black of output.
Step B is as shown in Figure 2: when player part carrying advertisement floats layer, player detects the video playback time point that promotion item should be play, carrying advertisement commodity float layer and coordinate parameters, pixel or position coordinates etc., layer is floated at matched position carrying advertisement commodity, promotion item will to float on layer play content former in player at transparent or black and synchronously play, thus show Overlay true to nature.
It specifically comprises the following steps:
Step S201, before current video is play to object time point, sends the request of data that layer is floated in advertisement.The request of data that layer is floated in advertisement comprises promotion item content matching information and promotion item input solicited message.
Step S202, the data interaction of layer is floated in advertisement, comprises the coordinate parameters of promotion item, location of pixels, movement locus move information.Advertisement is floated the position coordinate parameters that layer represents and is mated with player coordinate parameters.
Step S203, player and advertisement are floated after layer data exchanges, corresponding advertisement floats layer by propellings movement or transfer to player content source distribution of content and store on CDN, and when user watches video, advertisement is floated layer and buffer memory together with the video file in viewing is watched player to user is local.
Step S204, when current video is played to object time point or frame of video, player simultaneously playing video file and advertisement floats layer, and namely advertisement is floated layer and covered on former video source file, and floating layer and video source file synchronization are play.
Step S205, two-layer file synchronization superposition is play, and throws in solicited message data, after the advertising display time that request msg comprises when playing to promotion item in step S201, the video source file that player is being play remains unchanged normal play, but the advertisement of player upper strata is floated layer and disappeared.Layer disappearance is floated in advertisement, and returning prison to server broadcasts callback data code simultaneously, the success of statistics advertising display.
Step C is as shown in Figure 3: when player part carrying advertisement floats layer, player detects the video playback time point that promotion item should be play, full frame carrying advertisement commodity float layer, promotion item will to float on layer play content former in player at transparent or black and synchronously play, thus show Overlay true to nature.
It specifically comprises the following steps:
Step S301, before current video is play to object time point, sends the request of data that layer is floated in advertisement, and the request of data that layer is floated in advertisement comprises content matching information data information and the input request that layer is floated in advertisement.
Step S302, player and advertisement are floated after layer data exchanges, corresponding advertisement floats layer by propellings movement or transfer to player content source distribution of content and store on CDN, and when user watches video, advertisement is floated layer and buffer memory together with the video file in viewing is watched player to user is local.
Step S303, when current video is played to object time point or frame of video, player simultaneously playing video file and advertisement floats layer, and namely advertisement is floated layer and covered on former video source file, and floating layer and video source file synchronization are play.
Step S304, the superposition of two-layer file synchronization is play, and after playing to the advertising display time that request of data in step S301 comprises, the video source file that player is being play remains unchanged normal play, but the advertisement of player upper strata is floated layer and disappeared.Layer disappearance is floated in advertisement, and returning prison to server broadcasts callback data code simultaneously, the success of statistics advertising display.
The present invention can also be applied in all broadcastings such as client, player, video portal website, TV station and load on all program command of video, terminal and device and realize the effect that player loads floating layer.Can carry out preliminary treatment CDN loading, particularly video playback time the same period loads, matchmaker provides the various ways such as original contents amendment.The remote auto processing execution advertisement that can be linked by communication network is floated layer and is loaded, and also can manual program examination select, and also can load without computer in communication network situation and calculate.
It should be noted that, the category of the method that a kind of advertisement provided by the invention loads and device comprises the combination in any between each part mentioned above.In the present invention, the such as relational terms of first and second grades and so on is only used for an entity or operation to separate with another entity or operating space, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And term " comprises ", " comprise " or which key element equipment not only comprises, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or equipment.Under not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, article or the equipment comprising described key element and also there is other identical element.
One of ordinary skill in the art will appreciate that all or part of step during realizing said method implements is can combined with hardware or software, or the combination both combining in due course realizes.Method of the present invention can be stored in computer server read/write memory medium, here the alleged storage medium obtained, as: the program code in the tangible medium of ROM/RAM, magnetic disc, CD, hard disk or any other machinable medium and the form of instruction, wherein, when program code can when become computer performs, computing equipment generally includes processor, this processor readable storage medium (comprising volatile memory and/or memory element), at least one input equipment and at least one output equipment.One or more program can realize or utilize the process described in conjunction with the present invention.Such program is preferably by high level procedural or in the face of resembling programming language to realize, to communicate with computer system.But if needed, this program can realize by assembler language or machine language.In any case, language can be compiler language or interpretative code, and is combined with hardware implementing.
The application can describe in the general context of the computer executable command performed by computer, such as program module.General, program module comprises the routine, program, object, assembly, data structure etc. that perform particular task or realize particular abstract data type.Also can put into practice the application in a distributed computing environment, in these distributed computing environment (DCE), be executed the task by the remote processing devices be linked by communication network.In a distributed computing environment, program module can be arranged in the local and remote computer-readable storage medium comprising memory device.
The foregoing is only preferred embodiment of the present invention, but those skilled in the art will appreciate that the various change that can make in form and details and do not depart from the scope of the present invention described in appended claims.More than be described in detail and algorithm citing in conjunction with specific embodiments of the invention, be not intended to limit protection scope of the present invention.All any amendments done within the spirit and principles in the present invention, equivalent replacement, improvement etc., be all included in protection scope of the present invention.
Claims (4)
1. a method for advertisement loading, the method comprises:
Steps A: layer is floated in the advertisement be processed into by promotion item containing certain movement trajectory coordinates parameter, pixel and position coordinates, or be processed into the full frame advertisement comprising positioning advertising content of good and motion and float layer, at promotion item position display promotion item, all the other positions transparent or black of display floats layer;
Step B: when player part carrying advertisement floats layer, player detects the video playback time point that promotion item should be play, load above-mentioned promotion item and float layer and coordinate parameters, pixel and position coordinates etc., layer is floated at matched position carrying advertisement commodity, promotion item will to float on layer play content former in player at transparent or black and synchronously play, and realize superposition and play;
Step C: when the full frame carrying advertisement of player floats layer, player detects the video playback time point that promotion item should be play, load above-mentioned transparent or black advertisement and float layer, promotion item will to float on layer play content former in player at transparent or black and synchronously play, and realize superposition and play.
2. the method for a kind of advertisement loading according to claim 1, wherein step B specifically comprises the following steps:
Step S201, before current video is play to object time point, sends to player the request of data that layer is floated in advertisement; The request of data that layer is floated in described advertisement comprises promotion item content matching information and promotion item input solicited message;
Step S202, the data interaction of layer is floated in advertisement, with player exchange packets containing information such as the coordinate parameters of promotion item, location of pixels, movement locus are dynamic, and advertisement is floated the position coordinate parameters that layer represents and mates with player coordinate parameters;
Step S203, player and advertisement are floated after layer data exchanges, corresponding advertisement floats layer by propellings movement or transfer to player content source distribution of content and store on CDN, and when user watches video, advertisement is floated layer and buffer memory together with the video file in viewing is watched player to user is local;
Step S204, when current video is played to object time point or frame of video, player simultaneously playing video file and advertisement floats layer, and namely advertisement is floated layer and covered on former video source file, and floating layer and video source file synchronization are play;
Step S205, two-layer file synchronization superposition is play, and after advertisement finishes playing, video source file normal play, advertisement is floated layer and disappeared, and returning prison to server broadcasts callback data code simultaneously, the success of statistics advertising display.
3. the method for a kind of advertisement loading according to claim 1, wherein step C specifically comprises the following steps:
Step S301, before current video is play to object time point, sends the request of data that layer is floated in advertisement, and the request of data that layer is floated in advertisement comprises content matching information data information and the input request that layer is floated in advertisement;
step S302, player and advertisement are floated after layer data exchanges, corresponding advertisement floats layer by propellings movement or transfer to player content source distribution of content and store on CDN, and when user watches video, advertisement is floated layer and buffer memory together with the video file in viewing is watched player to user is local;
Step S303, when current video is played to object time point or frame of video, player simultaneously playing video file and advertisement floats layer, and namely advertisement is floated layer and covered on former video source file, and floating layer and video source file synchronization are play;
Step S304, two-layer file synchronization superposition is play, and after advertisement finishes playing, video source file normal play, advertisement is floated layer and disappeared, and returning prison to server broadcasts callback data code simultaneously, the success of statistics advertising display.
4. one kind is run the advertisement charger of the arbitrary described advertisement loading method of claim 1-3.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510086937.XA CN104661077B (en) | 2015-02-17 | 2015-02-17 | The method and device that a kind of advertisement loads |
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| CN201510086937.XA CN104661077B (en) | 2015-02-17 | 2015-02-17 | The method and device that a kind of advertisement loads |
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| CN104661077A true CN104661077A (en) | 2015-05-27 |
| CN104661077B CN104661077B (en) | 2016-11-09 |
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| CN105744312A (en) * | 2016-02-15 | 2016-07-06 | 曾友国 | Interactive product launching system and method |
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| CN105263030A (en) * | 2015-09-17 | 2016-01-20 | 北京暴风科技股份有限公司 | Advertisement synthesizing and displaying method and system |
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| CN105744312A (en) * | 2016-02-15 | 2016-07-06 | 曾友国 | Interactive product launching system and method |
| CN105959744B (en) * | 2016-05-24 | 2019-07-09 | 武汉斗鱼网络科技有限公司 | A kind of commercial breaks event data statistical method and device |
| CN105959744A (en) * | 2016-05-24 | 2016-09-21 | 武汉斗鱼网络科技有限公司 | Statistic method and device of cut-in advertisement event data |
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| CN106921883A (en) * | 2017-04-25 | 2017-07-04 | 珠海市魅族科技有限公司 | A kind of method and device of video playback treatment |
| CN106921883B (en) * | 2017-04-25 | 2020-06-05 | 珠海市魅族科技有限公司 | Video playing processing method and device |
| CN108122198A (en) * | 2017-12-07 | 2018-06-05 | 北京奇虎科技有限公司 | A kind of implementation method, device and server for merging recommendation in video |
| CN108040267A (en) * | 2017-12-07 | 2018-05-15 | 北京奇虎科技有限公司 | A kind of method and apparatus for merging recommendation in video |
| CN109474846A (en) * | 2018-12-07 | 2019-03-15 | 百度在线网络技术（北京）有限公司 | Video ads playback method, device, equipment and computer-readable medium |
| CN111246280A (en) * | 2020-03-04 | 2020-06-05 | 四川长虹电器股份有限公司 | Method for automatically acquiring application popup image by smart television |
| CN113301425A (en) * | 2020-07-28 | 2021-08-24 | 阿里巴巴集团控股有限公司 | Video playing method, video playing device and electronic equipment |
| CN112367538A (en) * | 2020-11-02 | 2021-02-12 | 深圳创维－Rgb电子有限公司 | Advertisement playing control method and device, video playing terminal and readable storage medium |
| CN112396490A (en) * | 2020-11-12 | 2021-02-23 | 口碑(上海)信息技术有限公司 | Interface display method, system and information processing method |
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