CN105959744A - Statistic method and device of cut-in advertisement event data - Google Patents
Statistic method and device of cut-in advertisement event data Download PDFInfo
- Publication number
- CN105959744A CN105959744A CN201610349223.8A CN201610349223A CN105959744A CN 105959744 A CN105959744 A CN 105959744A CN 201610349223 A CN201610349223 A CN 201610349223A CN 105959744 A CN105959744 A CN 105959744A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- player
- video
- event data
- commercialsy
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
Abstract
The invention discloses a statistic method of cut-in advertisement event data. According to the method, a video player and an advertisement statistic player are loaded in a network play page, the video player is used to play video streams, and the advertisement statistic player is used to receive advertisement event data and send the advertisement event data to an advertisement statistic server; when the video player detects that an advertisement needs to be cut in in the video playing process, the video player cuts in the advertisement; and when cut-in of the advertisement is completed, the video player sends the event data of the advertisement to the advertisement statistic player, so that the advertisement statistic player sends the advertisement event data to the advertisement statistic server for statistics. According to the invention, the network play page is loaded with the two players, the two players respectively undertake a video play function and an advertisement event data sending function of a single video player originally, and the communication amount and load of the video player are reduced.
Description
Technical field
The invention belongs to play-back technology field, the Internet, more particularly, to one commercial breaks event
Data statistical approach and device.
Background technology
Along with the fast development of Internet technology, occur in that numerous video playback platforms, it is provided that video
Resource allows user watch on network.Along with the growth of userbase, increasing advertiser selects
Select on video playback platform, carry out advertisement promotion, then be accomplished by statistics during playing video wide
Accuse data.In prior art, the transmission just industry in video player of ad data under normal circumstances
Complete in business logic, video player connect by TCP length or http data transfer mode with extensively
Accuse data statistics server communication transmission advertised event data, video can be strengthened the most in any case
The traffic of player and load.
Summary of the invention
For disadvantages described above or the Improvement requirement of prior art, the invention provides a kind of commercial breaks thing
Number of packages method and apparatus according to statistics, its object is to shell the ad data sending function of video player
Separate out, thus solve the traffic of video player and the technical problem that load is bigger.
For achieving the above object, according to one aspect of the present invention, it is provided that a kind of commercial breaks event
Data statistical approach, including:
Loading video player and advertistics player at the netcast page, wherein said video is broadcast
Putting device for playing video flowing, described advertistics player is for receiving and to advertisement statistics server
Send advertised event data；
Described video player detects when needing to break for commercialsy in video display process, regards described
Player intercuts described advertisement frequently；
After commercial breaks completes, these advertised event data are sent to described by described video player
Advertistics player, so that these advertised event data are sent to extensively by described advertistics player
Accuse statistical server to add up.
In one embodiment of the present of invention, in described video player, intercut described advertisement particularly as follows:
Video player request video flowing address acquisition video flowing；
Video player asks ad data stream address acquisition ad data stream simultaneously；
Video player plays described video flowing in video playback layer, by described video render volume
It is set smaller than setting threshold value；And on video playback layer add an advertisement broadcast layer, described extensively
Accuse in broadcast layer and play described ad data stream.
In one embodiment of the present of invention, after commercial breaks completes, remove described advertisement broadcast layer,
And reduce described video render volume.
In one embodiment of the present of invention, described advertised event data include following one or more:
This break for commercialsy advertisement ID, this break for commercialsy room ID, this break for commercialsy device id,
This ID broken for commercialsy and this reproduction time broken for commercialsy.
In one embodiment of the present of invention, between described advertistics player and advertisement statistics server
By the way of setting up the connection of TCP length, these advertised event data are sent to advertisement statistics server；
Or these advertised event data are sent out by described advertistics player by the data transfer mode of http
Give advertisement statistics server.
It is another aspect of this invention to provide that additionally provide a kind of commercial breaks event data statistic device,
Including player load-on module, advertisement playing module and ad data sending module, wherein:
Described player load-on module, for loading video player and advertisement system at the netcast page
Meter player, wherein said video player is used for playing video flowing, and described advertistics player is used
In receiving and sending advertised event data to advertisement statistics server；
Described advertisement playing module, for detecting in video display process at described video player
When needing to break for commercialsy, described video player intercuts described advertisement；
Described ad data sending module, for after commercial breaks completes, by described video playback
These advertised event data are sent to described advertistics player by device, so that described advertistics is broadcast
Put device these advertised event data are sent to advertisement statistics server to add up.
In one embodiment of the present of invention, described advertisement playing module specifically includes video flowing and obtains submodule
Block, ad data stream obtain submodule and advertisement plays submodule, wherein:
Described video flowing obtains submodule, is used for utilizing video player request video flowing address acquisition to regard
Frequency stream；
Described ad data stream obtains submodule, is used for utilizing video player to ask ad data simultaneously
Stream address acquisition ad data stream；
Submodule is play in described advertisement, is used for utilizing video player to play in video playback layer described
Video flowing, is set smaller than described video render volume setting threshold value；And on video playback layer
Add an advertisement broadcast layer, described advertisement broadcast layer is play described ad data stream.
In one embodiment of the present of invention, described advertisement playing module is additionally operable to, and completes at commercial breaks
After, remove described advertisement broadcast layer, and reduce described video render volume.
In one embodiment of the present of invention, described advertised event data include following one or more:
This break for commercialsy advertisement ID, this break for commercialsy room ID, this break for commercialsy device id,
This ID broken for commercialsy and this reproduction time broken for commercialsy.
In one embodiment of the present of invention, between described advertistics player and advertisement statistics server
By the way of setting up the connection of TCP length, these advertised event data are sent to advertisement statistics server；
Or these advertised event data are sent out by described advertistics player by the data transfer mode of http
Give advertisement statistics server..
In the embodiment of the present invention, by loading two player examples, a use at the netcast page
In video playback, another is for the transmission of advertised event data, thus is individually held by video player
The video playback capability of load is stripped out with advertised event data sending function is divided by two player examples
Do not undertake, thus alleviate the traffic and the load of video player.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of a kind of event data statistical method that breaks for commercialsy in the embodiment of the present invention；
Fig. 2 is the schematic flow sheet of advertisement insertion step in the embodiment of the present invention；
Fig. 3 is the structural representation of a kind of event data statistic device that breaks for commercialsy in the embodiment of the present invention；
Fig. 4 is the structural representation of advertisement insertion module in the embodiment of the present invention.
Detailed description of the invention
In order to make the purpose of the present invention, technical scheme and advantage clearer, below in conjunction with accompanying drawing
And embodiment, the present invention is further elaborated.Should be appreciated that described herein specifically
Embodiment only in order to explain the present invention, is not intended to limit the present invention.Additionally, it is disclosed below
Just may be used as long as technical characteristic involved in each embodiment of the present invention does not constitutes conflict each other
To be mutually combined.
As it is shown in figure 1, embodiments provide a kind of commercial breaks event data statistical method,
Including:
S1, load video player and advertistics player at the netcast page, wherein said regard
Frequently player is used for playing video flowing, and described advertistics player is for receiving and taking to advertistics
Business device sends advertised event data；
In the prior art, the statistics just business in video player of ad data under normal circumstances
Completing in logic, video player is connected by TCP length or the data transfer mode of http and advertisement
Data statistics server communication, can strengthen the traffic of video player the most in any case with negative
Lotus.So by the transmission of video playback and advertised event data by two broadcastings in the embodiment of the present invention
Device example realizes, and video player is specifically designed to broadcasting video flowing, and it is slotting to play advertisement at needs
Advertisement；Advertistics player, for communicating with video player, receives video player and sends out
The advertised event Data Concurrent sent gives advertisement statistics server.
S2, described video player detect when needing to break for commercialsy in video display process, in institute
State and video player intercuts described advertisement；
Specifically, in the service logic of video player, first can detect whether advertisement source data,
If it did not, according to conventional video playback flow performing, the most directly request video flowing address, then
Video is play according to stream address；If it has, the business then increasing advertisement source plays logic, obtain advertisement
The data playback advertisement in source, and also can ask video flowing address acquisition video flowing simultaneously；Initializing
In the logic that advertisement is play, labelling arranges volume less than setting threshold value (this threshold when initializing video playback
Value should be advisable not affect advertisement broadcasting, such as, the volume of video playback can be set to zero), depending on
The most live the most underway, the most quiet, and on video playback layer, add one extensively simultaneously
Accusing broadcast layer, top layer normal play advertisement on view layer, one layer is exactly video image quality layer below, and
And to have been blocked by advertising layer be thus the effect of an advertisement insertion purely.
Specifically, as in figure 2 it is shown, this step includes following sub-step:
S21, video player request video flowing address acquisition video flowing；
S22, video player ask ad data stream address acquisition ad data stream simultaneously；
S23, video player play described video flowing in video playback layer, by described video render
Volume is set smaller than setting threshold value；And on video playback layer, add an advertisement broadcast layer, in institute
State and advertisement broadcast layer is play described ad data stream；
Further, after commercial breaks completes, remove described advertisement broadcast layer, and regard described in reduction
Frequency stream broadcast sound volume.
S3, after commercial breaks completes, these advertised event data are sent to by described video player
Described advertistics player, so that these advertised event data are sent by described advertistics player
Add up to advertisement statistics server.
During video player carries out net cast, the page has another one swf file
(i.e. advertistics player) initialize run, initialize advertistics player swf file with
Communication mechanism between video player swf file sets up independent channel, makes advertistics player
Swf file becomes data receiver, waits that video player swf file transmission data come.
Specifically, described advertised event data can include following one or more: this intercuts extensively
Advertisement ID, this room ID broken for commercialsy, this device id broken for commercialsy of accusing, this intercuts
The ID of advertisement and this reproduction time broken for commercialsy.
Advertised event data in order to be received by advertistics player are sent to advertisement statistics server,
Described advertistics player will by the way of setting up TCP length and being connected with between advertisement statistics server
These advertised event data are sent to advertisement statistics server；Or described advertistics player passes through
These advertised event data are sent to advertisement statistics server by the data transfer mode of http.
In the embodiment of the present invention, by loading two player examples, a use at the netcast page
In video playback, another is for the transmission of advertised event data, thus is individually held by video player
The video playback capability of load is stripped out with advertised event data sending function is divided by two player examples
Do not undertake, thus alleviate the traffic and the load of video player.
Further, in prior art, the function of advertistics is typically to be integrated in video playback server
In, this also increases the traffic and the load of video playback server.In order to alleviate video playback
The statistical function of ad data can also be stripped out by the traffic of server with load, i.e. individually profit
The statistics of ad data is exclusively carried out with an advertisement statistics server.Therefore, above-mentioned advertistics clothes
Business device can be the video playback server being integrated with ad data statistical function, it is also possible to be individually to have
There is the advertisement statistics server of ad data statistical function.Thus alleviate the logical of advertisement statistics server
Traffic and load.
Further, as it is shown on figure 3, present invention also offers a kind of commercial breaks event data statistics
Device, including player load-on module 1, advertisement playing module 2 and ad data sending module 3,
Wherein:
Described player load-on module 1, for loading video player and advertisement system at the netcast page
Meter player, wherein said video player is used for playing video flowing, and described advertistics player is used
In receiving and sending advertised event data to advertisement statistics server；
Described advertisement playing module 2, for detecting in video display process at described video player
When needing to break for commercialsy, described video player intercuts described advertisement；
Specifically, as shown in Figure 4, described advertisement playing module specifically includes video flowing and obtains submodule
21, ad data stream obtains submodule 22 and advertisement plays submodule 23, wherein:
Described video flowing obtains submodule 21, is used for utilizing video player to ask video flowing address acquisition
Video flowing；
Described ad data stream obtains submodule 22, is used for utilizing video player to ask advertisement number simultaneously
According to stream address acquisition ad data stream；
Submodule 23 is play in described advertisement, is used for utilizing video player to play institute in video playback layer
State video flowing, be set smaller than described video render volume setting threshold value；And at video playback layer
One advertisement broadcast layer of upper interpolation, plays described ad data stream in described advertisement broadcast layer.
Further, described advertisement playing module 2 is additionally operable to, and after commercial breaks completes, removes institute
State advertisement broadcast layer, and reduce described video render volume.
Described ad data sending module 3, for after commercial breaks completes, by described video playback
These advertised event data are sent to described advertistics player by device, so that described advertistics is broadcast
Put device these advertised event data are sent to advertisement statistics server to add up.
Specifically, this advertisement ID broken for commercialsy, this room ID broken for commercialsy, this intercuts
The device id of advertisement, this ID broken for commercialsy and this reproduction time broken for commercialsy.
Further, by setting up TCP between described advertistics player and advertisement statistics server
These advertised event data are sent to advertisement statistics server by the long mode connected；Or described advertisement
These advertised event data are sent to advertistics by the data transfer mode of http by statistics player
Server.
In the embodiment of the present invention, by loading two player examples, a use at the netcast page
In video playback, another is for the transmission of advertised event data, thus is individually held by video player
The video playback capability of load is stripped out with advertised event data sending function is divided by two player examples
Do not undertake, thus alleviate the traffic and the load of video player.
As it will be easily appreciated by one skilled in the art that and the foregoing is only presently preferred embodiments of the present invention,
Not in order to limit the present invention, all made within the spirit and principles in the present invention any amendment, etc.
With replacement and improvement etc., should be included within the scope of the present invention.
Claims (10)
1. a commercial breaks event data statistical method, it is characterised in that including:
Loading video player and advertistics player at the netcast page, wherein said video is broadcast
Putting device for playing video flowing, described advertistics player is for receiving and to advertisement statistics server
Send advertised event data；
Described video player detects when needing to break for commercialsy in video display process, regards described
Player intercuts described advertisement frequently；
After commercial breaks completes, these advertised event data are sent to described by described video player
Advertistics player, so that these advertised event data are sent to extensively by described advertistics player
Accuse statistical server to add up.
2. commercial breaks event data statistical method as claimed in claim 1, it is characterised in that
Described video player intercuts described advertisement particularly as follows:
Video player request video flowing address acquisition video flowing；
Video player asks ad data stream address acquisition ad data stream simultaneously；
Video player plays described video flowing in video playback layer, by described video render volume
It is set smaller than setting threshold value；And on video playback layer add an advertisement broadcast layer, described extensively
Accuse in broadcast layer and play described ad data stream.
3. commercial breaks event data statistical method as claimed in claim 2, it is characterised in that
After commercial breaks completes, remove described advertisement broadcast layer, and reduce described video render volume.
4. commercial breaks event data statistical method as claimed in claim 1 or 2, it is characterised in that
Described advertised event data include following one or more: this advertisement ID broken for commercialsy, this
Break for commercialsy room ID, this break for commercialsy device id, this break for commercialsy ID with
And this reproduction time broken for commercialsy.
5. commercial breaks event data statistical method as claimed in claim 1 or 2, it is characterised in that
Described advertistics player will by the way of setting up TCP length and being connected with between advertisement statistics server
These advertised event data are sent to advertisement statistics server；Or described advertistics player passes through
These advertised event data are sent to advertisement statistics server by the data transfer mode of http.
6. a commercial breaks event data statistic device, it is characterised in that include that player loads mould
Block, advertisement playing module and ad data sending module, wherein:
Described player load-on module, for loading video player and advertisement system at the netcast page
Meter player, wherein said video player is used for playing video flowing, and described advertistics player is used
In receiving and sending advertised event data to advertisement statistics server；
Described advertisement playing module, for detecting in video display process at described video player
When needing to break for commercialsy, described video player intercuts described advertisement；
Described ad data sending module, for after commercial breaks completes, by described video playback
These advertised event data are sent to described advertistics player by device, so that described advertistics is broadcast
Put device these advertised event data are sent to advertisement statistics server to add up.
7. commercial breaks event data statistic device as claimed in claim 6, it is characterised in that institute
State advertisement playing module specifically include video flowing obtain submodule, ad data stream obtain submodule and
Submodule is play in advertisement, wherein:
Described video flowing obtains submodule, is used for utilizing video player request video flowing address acquisition to regard
Frequency stream；
Described ad data stream obtains submodule, is used for utilizing video player to ask ad data simultaneously
Stream address acquisition ad data stream；
Submodule is play in described advertisement, is used for utilizing video player to play in video playback layer described
Video flowing, is set smaller than described video render volume setting threshold value；And on video playback layer
Add an advertisement broadcast layer, described advertisement broadcast layer is play described ad data stream.
8. commercial breaks event data statistic device as claimed in claim 7, it is characterised in that institute
State advertisement playing module to be additionally operable to, after commercial breaks completes, remove described advertisement broadcast layer, and go back
Former described video render volume.
Commercial breaks event data statistic device the most as claimed in claims 6 or 7, it is characterised in that
Described advertised event data include following one or more: this advertisement ID broken for commercialsy, this
Break for commercialsy room ID, this break for commercialsy device id, this break for commercialsy ID with
And this reproduction time broken for commercialsy.
Commercial breaks event data statistic device the most as claimed in claims 6 or 7, its feature exists
In, by setting up the side that TCP length is connected between described advertistics player and advertisement statistics server
These advertised event data are sent to advertisement statistics server by formula；Or described advertistics player
By the data transfer mode of http, these advertised event data are sent to advertisement statistics server.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610349223.8A CN105959744B (en) | 2016-05-24 | 2016-05-24 | A kind of commercial breaks event data statistical method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610349223.8A CN105959744B (en) | 2016-05-24 | 2016-05-24 | A kind of commercial breaks event data statistical method and device |
Publications (2)
| Publication Number | Publication Date |
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| CN105959744A true CN105959744A (en) | 2016-09-21 |
| CN105959744B CN105959744B (en) | 2019-07-09 |
Family
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| CN201610349223.8A Active CN105959744B (en) | 2016-05-24 | 2016-05-24 | A kind of commercial breaks event data statistical method and device |
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| CN108347630A (en) * | 2017-01-24 | 2018-07-31 | 深圳市优朋普乐传媒发展有限公司 | A kind of advertisement broadcast method, device and terminal device |
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|---|---|
| CN105959744B (en) | 2019-07-09 |
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