CN105959744B - A kind of commercial breaks event data statistical method and device - Google Patents
A kind of commercial breaks event data statistical method and device Download PDFInfo
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- CN105959744B CN105959744B CN201610349223.8A CN201610349223A CN105959744B CN 105959744 B CN105959744 B CN 105959744B CN 201610349223 A CN201610349223 A CN 201610349223A CN 105959744 B CN105959744 B CN 105959744B
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- player
- video
- advertisement
- event data
- advertistics
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
Abstract
The invention discloses a kind of commercial breaks event data statistical methods: loading video player and advertistics player in the netcast page, wherein the video player is for playing video flowing, and the advertistics player is for receiving and sending advertised event data to advertisement statistics server；The video player detects in video display process when needing to break for commercialsy, and the advertisement is intercutted in the video player；After the completion of commercial breaks, this advertised event data is sent to the advertistics player by video player, is counted so that this advertised event data is sent to advertisement statistics server by the advertistics player.In the embodiment of the present invention, by loading two player examples in the netcast page, it is undertaken respectively to be stripped out with advertised event data sending function the video playback capability that video player individually undertakes by two player examples, to alleviate the traffic and load of video player.
Description
Technical field
The invention belongs to internet play-back technology fields, more particularly, to a kind of commercial breaks event data statistics side
Method and device.
Background technique
With the fast development of Internet technology, there is numerous video playing platforms, video resource is provided and allows user
It is watched on network.With the growth of userbase, more and more advertiser's selections carry out wide on video playing platform
It accuses and promotes, then just needing to count ad data during playing video.In the prior art, ad data under normal conditions
It sends in the just service logic in video player and completes, video player is passed by the data of TCP long connection or http
It passs mode and communicates transmitting advertised event data with ad data statistical server, video playing can be increased in any case in this way
The traffic and load of device.
Summary of the invention
Aiming at the above defects or improvement requirements of the prior art, the present invention provides a kind of commercial breaks event data statistics
Thus method and apparatus solves video playing its object is to which the ad data sending function of video player to be stripped out
The traffic and the larger technical problem of load of device.
To achieve the above object, according to one aspect of the present invention, a kind of commercial breaks event data statistics side is provided
Method, comprising:
Video player and advertistics player are loaded in the netcast page, wherein the video player is for broadcasting
Video flowing is put, the advertistics player is for receiving and sending advertised event data to advertisement statistics server；
The video player detects in video display process when needing to break for commercialsy, in the video player
Intercut the advertisement；
After the completion of commercial breaks, this advertised event data is sent to the advertistics and broadcast by the video player
Device is put, is counted so that this advertised event data is sent to advertisement statistics server by the advertistics player.
In one embodiment of the present of invention, the advertisement is intercutted in the video player specifically:
Video player requests video flowing address to obtain video flowing；
Video player requests ad data stream address to obtain ad data stream simultaneously；
Video player plays the video flowing in video playing layer, and the video render volume is set smaller than
Given threshold；And an advertisement broadcast layer is added on video playing layer, the advertisement number is played in the advertisement broadcast layer
According to stream.
In one embodiment of the present of invention, after the completion of commercial breaks, the advertisement broadcast layer is removed, and restore the view
Frequency stream broadcasting volume.
In one embodiment of the present of invention, the advertised event data include below one or more: this is intercutted extensively
The advertisement ID of announcement, this break for commercialsy room ID, this break for commercialsy device id, this break for commercialsy User ID and
This play time to break for commercialsy.
In one embodiment of the present of invention, pass through foundation between the advertistics player and advertisement statistics server
This advertised event data is sent to advertisement statistics server by the mode of TCP long connection；Or the advertistics player
This advertised event data is sent to advertisement statistics server by the data transfer mode of http.
It is another aspect of this invention to provide that additionally providing a kind of commercial breaks event data statistic device, including player
Loading module, advertisement playing module and ad data sending module, in which:
The player loading module, for loading video player and advertistics player in the netcast page,
Wherein the video player is for playing video flowing, and the advertistics player is for receiving and to advertisement statistics server
Send advertised event data；
The advertisement playing module, for detecting that needs intercut extensively in video display process in the video player
When announcement, the advertisement is intercutted in the video player；
The ad data sending module is used for after the completion of commercial breaks, by the video player that this is wide
Reporting events data are sent to the advertistics player, so that the advertistics player sends out this advertised event data
Advertisement statistics server is given to be counted.
In one embodiment of the present of invention, the advertisement playing module specifically includes video flowing acquisition submodule, advertisement number
Submodule is played according to stream acquisition submodule and advertisement, in which:
The video flowing acquisition submodule, for obtaining video flowing using video player request video flowing address；
The ad data stream acquisition submodule, for requesting ad data stream address to obtain simultaneously using video player
Ad data stream；
The advertisement plays submodule, will for playing the video flowing in video playing layer using video player
The video render volume is set smaller than given threshold；And an advertisement broadcast layer is added on video playing layer, in institute
It states and plays the ad data stream in advertisement broadcast layer.
In one embodiment of the present of invention, the advertisement playing module is also used to, after the completion of commercial breaks, described in removal
Advertisement broadcast layer, and restore the video render volume.
In one embodiment of the present of invention, the advertised event data include below one or more: this is intercutted extensively
The advertisement ID of announcement, this break for commercialsy room ID, this break for commercialsy device id, this break for commercialsy User ID and
This play time to break for commercialsy.
In one embodiment of the present of invention, pass through foundation between the advertistics player and advertisement statistics server
This advertised event data is sent to advertisement statistics server by the mode of TCP long connection；Or the advertistics player
This advertised event data is sent to advertisement statistics server by the data transfer mode of http.
In the embodiment of the present invention, by loading two player examples in the netcast page, one is used for video playing,
Another is used for the transmission of advertised event data, thus video playback capability and advertised event that video player is individually undertaken
Data sending function is stripped out to be undertaken respectively by two player examples, to alleviate the traffic of video player and bear
Lotus.
Detailed description of the invention
Fig. 1 is a kind of flow diagram of commercial breaks event data statistical method in the embodiment of the present invention；
Fig. 2 is the flow diagram of advertisement insertion step in the embodiment of the present invention；
Fig. 3 is a kind of structural schematic diagram of commercial breaks event data statistic device in the embodiment of the present invention；
Fig. 4 is the structural schematic diagram of advertisement insertion module in the embodiment of the present invention.
Specific embodiment
In order to make the objectives, technical solutions, and advantages of the present invention clearer, with reference to the accompanying drawings and embodiments, right
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.As long as in addition, technical characteristic involved in the various embodiments of the present invention described below
Not constituting a conflict with each other can be combined with each other.
As shown in Figure 1, the embodiment of the invention provides a kind of commercial breaks event data statistical methods, comprising:
S1, video player and advertistics player are loaded in the netcast page, wherein the video player is used
In playing video flowing, the advertistics player is for receiving and sending advertised event data to advertisement statistics server；
In the prior art, the statistics of ad data is just complete in the service logic in video player under normal conditions
At video player is communicated by the data transfer mode of TCP long connection or http with ad data statistical server, in this way
The traffic and load of video player can be increased in any case.So by video playing and advertisement in the embodiment of the present invention
The transmission of event data realizes that video player is dedicated for broadcasting video flowing, and is needing by two player examples
Play advertisement insertion advertisement；Advertistics player receives video player and sends for being communicated with video player
Advertised event Data Concurrent give advertisement statistics server.
S2, the video player are detected in video display process when needing to break for commercialsy, in the video playing
The advertisement is intercutted in device；
Specifically, in the service logic of video player, advertisement source data can have been detected whether first, if not provided,
It is executed according to conventional video playing process, i.e. direct request video flowing address, video is then played according to stream address；If
Have, then the business for increasing advertisement source plays logic, obtains the data playback advertisement of advertisement source, and can also request video flowing simultaneously
Address obtains video flowing；In the logic that initialization advertisement plays, setting volume is lower than setting when label initializes video playing
(threshold value should be advisable threshold value with not influencing advertisement broadcasting, such as can set zero) net cast for the volume of video playing
Also underway, it is only mute, and an advertisement broadcast layer is added on video playing layer simultaneously, top layer on view layer
Normal play advertisement, one layer is exactly video image quality layer below, and having been blocked by advertising layer is thus one pure wide
Accuse the effect intercutted.
Specifically, as shown in Fig. 2, this step includes following sub-step:
S21, video player request video flowing address obtain video flowing；
S22, video player request ad data stream address to obtain ad data stream simultaneously；
S23, video player play the video flowing in video playing layer, set the video render volume to
Less than given threshold；And an advertisement broadcast layer is added on video playing layer, it is played in the advertisement broadcast layer described wide
Accuse data flow；
Further, after the completion of commercial breaks, the advertisement broadcast layer is removed, and restores the video render sound
Amount.
S3, after the completion of commercial breaks, this advertised event data is sent to the advertisement and united by the video player
Player is counted, is united so that this advertised event data is sent to advertisement statistics server by the advertistics player
Meter.
During video player carries out net cast, another swf file (i.e. advertistics is had on the page
Player) initialization runs, initialize the communication between advertistics player swf file and video player swf file
The independent channel of Mechanism establishing makes advertistics player swf file become data receiver, waits video player swf text
Part transmitting data come.
Specifically, the advertised event data may include below one or more: this advertisement ID to break for commercialsy,
This break for commercialsy room ID, this break for commercialsy device id, this break for commercialsy User ID and this intercut extensively
The play time of announcement.
In order to which the advertised event data for receiving advertistics player are sent to advertisement statistics server, the advertisement
This advertised event data is sent to by way of establishing TCP long connection between statistics player and advertisement statistics server
Advertisement statistics server；Or the advertistics player by the data transfer mode of http by this advertised event data
It is sent to advertisement statistics server.
In the embodiment of the present invention, by loading two player examples in the netcast page, one is used for video playing,
Another is used for the transmission of advertised event data, thus video playback capability and advertised event that video player is individually undertaken
Data sending function is stripped out to be undertaken respectively by two player examples, to alleviate the traffic of video player and bear
Lotus.
Further, the function of advertistics is usually integrated in video playing server in the prior art, in this way
Also increase the traffic and load of video playing server.It can also in order to mitigate the traffic and the load of video playing server
The statistical function of ad data to be stripped out, i.e., ad data is exclusively carried out using only an advertisement statistics server
Statistics.Therefore, above-mentioned advertisement statistics server can be the video playing server for being integrated with ad data statistical function, can also
To be advertisement statistics server individually with ad data statistical function.To alleviate the traffic of advertisement statistics server
With load.
Further, it as shown in figure 3, the present invention also provides a kind of commercial breaks event data statistic devices, including broadcasts
Put device loading module 1, advertisement playing module 2 and ad data sending module 3, in which:
The player loading module 1, for loading video player and advertistics player in the netcast page,
Wherein the video player is for playing video flowing, and the advertistics player is for receiving and to advertisement statistics server
Send advertised event data；
The advertisement playing module 2, for detecting that needs intercut in video display process in the video player
When advertisement, the advertisement is intercutted in the video player；
Specifically, as shown in figure 4, the advertisement playing module specifically includes video flowing acquisition submodule 21, ad data
It flows acquisition submodule 22 and advertisement plays submodule 23, in which:
The video flowing acquisition submodule 21, for obtaining video flowing using video player request video flowing address；
The ad data stream acquisition submodule 22, for requesting ad data stream address to be obtained simultaneously using video player
Take ad data stream；
The advertisement plays submodule 23, for playing the video flowing in video playing layer using video player,
The video render volume is set smaller than given threshold；And an advertisement broadcast layer is added on video playing layer,
The ad data stream is played in the advertisement broadcast layer.
Further, the advertisement playing module 2 is also used to, and after the completion of commercial breaks, removes the advertisement broadcast layer,
And restore the video render volume.
The ad data sending module 3 is used for after the completion of commercial breaks, by the video player that this is wide
Reporting events data are sent to the advertistics player, so that the advertistics player sends out this advertised event data
Advertisement statistics server is given to be counted.
Specifically, this advertisement ID to break for commercialsy, this room ID to break for commercialsy, this equipment to break for commercialsy
ID, this User ID to break for commercialsy and this play time to break for commercialsy.
Further, by establishing the side of TCP long connection between the advertistics player and advertisement statistics server
This advertised event data is sent to advertisement statistics server by formula；Or the data that the advertistics player passes through http
This advertised event data is sent to advertisement statistics server by transfer mode.
In the embodiment of the present invention, by loading two player examples in the netcast page, one is used for video playing,
Another is used for the transmission of advertised event data, thus video playback capability and advertised event that video player is individually undertaken
Data sending function is stripped out to be undertaken respectively by two player examples, to alleviate the traffic of video player and bear
Lotus.
As it will be easily appreciated by one skilled in the art that the foregoing is merely illustrative of the preferred embodiments of the present invention, not to
The limitation present invention, any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should all include
Within protection scope of the present invention.
Claims (8)
1. a kind of commercial breaks event data statistical method characterized by comprising
Video player and advertistics player are loaded in the netcast page, wherein the video player is for playing view
Frequency flows, and the advertistics player is for receiving and sending advertised event data to advertisement statistics server；The video is broadcast
It puts and establishes independent communication channel between device and the advertistics player；The advertistics player and video player
For swf player, the independent channel for establishing independent communication channel between swf player；
The video player detects in video display process when needing to break for commercialsy, and intercuts in the video player
The advertisement；
The advertisement is intercutted in the video player specifically:
Video player requests video flowing address to obtain video flowing；
Video player requests ad data stream address to obtain ad data stream simultaneously；
Video player plays the video flowing in video playing layer, and the video render volume is set smaller than setting
Threshold value；And an advertisement broadcast layer is added on video playing layer, the ad data stream is played in the advertisement broadcast layer；
After the completion of commercial breaks, this advertised event data is sent to the advertistics and played by the video player
Device counts so that this advertised event data is sent to advertisement statistics server by the advertistics player.
2. commercial breaks event data statistical method as described in claim 1, which is characterized in that after the completion of commercial breaks,
The advertisement broadcast layer is removed, and restores the video render volume.
3. commercial breaks event data statistical method as described in claim 1, which is characterized in that the advertised event data packet
Include below one or more: this break for commercialsy advertisement ID, this break for commercialsy room ID, this break for commercialsy set
Standby ID, this User ID to break for commercialsy and this play time to break for commercialsy.
4. commercial breaks event data statistical method as described in claim 1, which is characterized in that the advertistics player
This advertised event data is sent to advertistics clothes by way of establishing TCP long connection between advertisement statistics server
Business device；Or this advertised event data is sent to advertisement by the data transfer mode of http by the advertistics player
Statistical server.
5. a kind of commercial breaks event data statistic device, which is characterized in that including player loading module, advertisement playing module
And ad data sending module, in which:
The player loading module, for loading video player and advertistics player in the netcast page, wherein
The video player is for playing video flowing, and the advertistics player is for receiving and sending to advertisement statistics server
Advertised event data；Independent communication channel is established between the video player and the advertistics player；It is described wide
It accuses statistics player and video player is swf player, described to establish independent communication channel only between swf player
Vertical channel；
The advertisement playing module, needs to break for commercialsy for detecting in video display process in the video player
When, the advertisement is intercutted in the video player；
The advertisement playing module specifically includes video flowing acquisition submodule, ad data stream acquisition submodule and advertisement and plays
Submodule, in which:
The video flowing acquisition submodule, for obtaining video flowing using video player request video flowing address；
The ad data stream acquisition submodule, for requesting ad data stream address to obtain advertisement simultaneously using video player
Data flow；
The advertisement plays submodule, will be described for playing the video flowing in video playing layer using video player
Video render volume is set smaller than given threshold；And an advertisement broadcast layer is added on video playing layer, described wide
It accuses in broadcast layer and plays the ad data stream；
The ad data sending module, for after the completion of commercial breaks, by the video player by this advertisement thing
Number of packages is according to the advertistics player is sent to, so that this advertised event data is sent to by the advertistics player
Advertisement statistics server is counted.
6. commercial breaks event data statistic device as claimed in claim 5, which is characterized in that the advertisement playing module is also
For after the completion of commercial breaks, removing the advertisement broadcast layer, and restore the video render volume.
7. commercial breaks event data statistic device as claimed in claim 5, which is characterized in that the advertised event data packet
Include below one or more: this break for commercialsy advertisement ID, this break for commercialsy room ID, this break for commercialsy set
Standby ID, this User ID to break for commercialsy and this play time to break for commercialsy.
8. commercial breaks event data statistic device as claimed in claim 5, which is characterized in that the advertistics player
This advertised event data is sent to advertistics clothes by way of establishing TCP long connection between advertisement statistics server
Business device；Or this advertised event data is sent to advertisement by the data transfer mode of http by the advertistics player
Statistical server.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610349223.8A CN105959744B (en) | 2016-05-24 | 2016-05-24 | A kind of commercial breaks event data statistical method and device |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610349223.8A CN105959744B (en) | 2016-05-24 | 2016-05-24 | A kind of commercial breaks event data statistical method and device |
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| CN105959744A CN105959744A (en) | 2016-09-21 |
| CN105959744B true CN105959744B (en) | 2019-07-09 |
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| CN108347630A (en) * | 2017-01-24 | 2018-07-31 | 深圳市优朋普乐传媒发展有限公司 | A kind of advertisement broadcast method, device and terminal device |
| CN108200467B (en) * | 2018-01-08 | 2020-08-04 | 武汉斗鱼网络科技有限公司 | Method and device for embedding advertisement in live broadcast and terminal equipment |
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| CN1897028A (en) * | 2005-07-14 | 2007-01-17 | 千橡世纪科技发展（北京）有限公司 | System and method for issuing and reporting advertisement information in webpage connector |
| WO2007146973A3 (en) * | 2006-06-14 | 2008-12-11 | Digitalsports Inc | Method of providing a digital athlete profile |
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