WO2011144092A3 - Method, device and system for advertisement insertion - Google Patents

Method, device and system for advertisement insertion Download PDF

Info

Publication number
WO2011144092A3
WO2011144092A3 PCT/CN2011/074703 CN2011074703W WO2011144092A3 WO 2011144092 A3 WO2011144092 A3 WO 2011144092A3 CN 2011074703 W CN2011074703 W CN 2011074703W WO 2011144092 A3 WO2011144092 A3 WO 2011144092A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
advertisement insertion
mode
program stream
display information
Prior art date
Application number
PCT/CN2011/074703
Other languages
French (fr)
Chinese (zh)
Other versions
WO2011144092A2 (en
Inventor
夏晖
张锦辉
李从娟
Original Assignee
华为技术有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 华为技术有限公司 filed Critical 华为技术有限公司
Priority to PCT/CN2011/074703 priority Critical patent/WO2011144092A2/en
Priority to CN2011800005866A priority patent/CN102318358A/en
Publication of WO2011144092A2 publication Critical patent/WO2011144092A2/en
Publication of WO2011144092A3 publication Critical patent/WO2011144092A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/654—Transmission by server directed to the client
    • H04N21/6547—Transmission by server directed to the client comprising parameters, e.g. for client setup
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The embodiments of the present invention relate to a method, system and device for advertisement insertion. The method for advertisement insertion includes: receiving a program stream, wherein said program stream carries an advertisement insertion cueing message, wherein said advertisement insertion cueing message carries the advertisement insertion mode information and display information corresponding to the insertion mode, wherein said advertisement insertion mode information is an overlay mode or a replacement mode; determining the advertisement insertion mode according to said advertisement insertion mode information, and transmitting an advertisement acquisition request message, wherein said request message carries said display information; receiving said advertisement; inserting said advertisement to said program stream according to said advertisement insertion mode and said display information, and forwarding said program stream inserted with said advertisement. According to the embodiments of the present invention, an advertisement insertion scheme with compatibility between the overlay mode and replacement mode is provided, and according to various advertisement insertion modes and the display information corresponding to the insertion modes, various advertisements can be acquired and inserted to the program stream.
PCT/CN2011/074703 2011-05-26 2011-05-26 Method, device and system for advertisement insertion WO2011144092A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
PCT/CN2011/074703 WO2011144092A2 (en) 2011-05-26 2011-05-26 Method, device and system for advertisement insertion
CN2011800005866A CN102318358A (en) 2011-05-26 2011-05-26 Method, device and system for advertisement insertion

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2011/074703 WO2011144092A2 (en) 2011-05-26 2011-05-26 Method, device and system for advertisement insertion

Publications (2)

Publication Number Publication Date
WO2011144092A2 WO2011144092A2 (en) 2011-11-24
WO2011144092A3 true WO2011144092A3 (en) 2012-04-26

Family

ID=44992113

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2011/074703 WO2011144092A2 (en) 2011-05-26 2011-05-26 Method, device and system for advertisement insertion

Country Status (2)

Country Link
CN (1) CN102318358A (en)
WO (1) WO2011144092A2 (en)

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102750120B (en) * 2012-05-29 2015-01-21 广东威创视讯科技股份有限公司 Method and device for generating demonstration special effect on splicing wall
TWI601080B (en) * 2012-10-23 2017-10-01 中央研究院 Personalized radio and television advertising methods and interactive methods
CN104066003B (en) * 2014-06-16 2017-05-10 百度在线网络技术（北京）有限公司 Method and device for playing advertisement in video
CN104602029A (en) * 2014-08-27 2015-05-06 腾讯科技（北京）有限公司 Online video file generating method and device
CN105530523B (en) * 2014-09-29 2019-12-03 中兴通讯股份有限公司 A kind of service implementation method and equipment
CN104661077B (en) * 2015-02-17 2016-11-09 北京影谱科技股份有限公司 The method and device that a kind of advertisement loads
CN106792002B (en) * 2016-12-23 2020-05-05 伟乐视讯科技股份有限公司 Front-end comprehensive decoder supporting SCTE-35 message insertion
CN108921586A (en) * 2018-05-23 2018-11-30 西安万像电子科技有限公司 Content put-on method and device

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080101456A1 (en) * 2006-01-11 2008-05-01 Nokia Corporation Method for insertion and overlay of media content upon an underlying visual media
CN101588216A (en) * 2008-05-21 2009-11-25 华为技术有限公司 Method, device and system for realizing media content playing in an interrupting way by internet protocol (IP) television
CN201369799Y (en) * 2009-02-24 2009-12-23 北京海尔集成电路设计有限公司 Advertisement insertion equipment in digital television system
CN101626276A (en) * 2008-07-10 2010-01-13 华为技术有限公司 Method, device and system for replacing advertisement

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080101456A1 (en) * 2006-01-11 2008-05-01 Nokia Corporation Method for insertion and overlay of media content upon an underlying visual media
CN101588216A (en) * 2008-05-21 2009-11-25 华为技术有限公司 Method, device and system for realizing media content playing in an interrupting way by internet protocol (IP) television
CN101626276A (en) * 2008-07-10 2010-01-13 华为技术有限公司 Method, device and system for replacing advertisement
CN201369799Y (en) * 2009-02-24 2009-12-23 北京海尔集成电路设计有限公司 Advertisement insertion equipment in digital television system

Also Published As

Publication number Publication date
CN102318358A (en) 2012-01-11
WO2011144092A2 (en) 2011-11-24

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