CN105933741A - Advertisement playing method and device, and advertisement putting method, device and system - Google Patents
Advertisement playing method and device, and advertisement putting method, device and system Download PDFInfo
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- CN105933741A CN105933741A CN201610323184.4A CN201610323184A CN105933741A CN 105933741 A CN105933741 A CN 105933741A CN 201610323184 A CN201610323184 A CN 201610323184A CN 105933741 A CN105933741 A CN 105933741A
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- advertisement
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
Abstract
The embodiment of the invention provides an advertisement playing method and device, and an advertisement putting method, device and system. The advertisement playing method and device are used for a client of a video playing system. The method specifically comprises the steps: firstly transmitting an advertisement obtaining request instruction comprising a time parameter to an advertisement server of the video playing system, wherein the time parameter comprises preset pre-loading time; secondly receiving a target advertisement content transmitted by the advertisement server, and carrying out pre-loading, wherein the target advertisement content is an advertisement content which will be valid at the target advertisement time, and the target advertisement time is the sum of the current time and the pre-loading time; and finally playing the received target advertisement content. According to the invention, because the target advertisement content played by the client is downloaded from the advertisement server in advance rather than in real time through a network, the method cannot cause discontinuous playing even if the network speed is poor, and can improve the playing effect of advertisement.
Description
Technical field
The present invention relates to video display arts field, particularly relate to a kind of advertisement broadcast method, device,
Advertisement placement method, device and system.
Background technology
Present video website, for the consideration of commercial interest, generally requires and is providing while video or it
Forward direction observer plays some or the advertisement of certain time length, and observer only needs just to take less time
Website side can be made to obtain corresponding income while obtaining commodity information, and advertisement putting person also is able to
Reach the purpose of oneself commodity promotion, so that benefited, win-win progress in many ways in many ways.
For playing the client of advertisement before playing advertisement, be usually according to the time conditions preset or
Other conditions send, to Advertisement Server, the request of acquisition, and Advertisement Server is asked further according to this acquisition
The ad content come into force returns to client, and this ad content can be played out by client.But mesh
The network speed of front the Internet, various places varies, and the network speed of some region or user is poor, and this will make extensively
The transmission accusing content is relatively slow, causes ad content to produce card playing when, even causes time serious
Play unsuccessfully, so that advertisement delivery effect is bad.
Summary of the invention
In view of this, the present invention provides a kind of advertisement broadcast method, is applied to the video playback of video website
System, plays because the card of the poor generation of network speed pauses problem, to improve advertisement for solve ad content
Throw in effect.
Accordingly, the embodiment of the present invention additionally provides a kind of advertisement play back device, is used for ensureing said method
Enforcement.
For achieving the above object, the technical scheme that the present invention provides includes:
A kind of advertisement broadcast method, including step:
Send the advertisement comprising time parameter to Advertisement Server and obtain request instruction, described time parameter bag
Containing pre-loading time；
Receive described Advertisement Server send targeted advertisement content, described targeted advertisement content be described extensively
Accusing the ad content that will come into force in server in the targeted advertisements time, the described targeted advertisements time is current
Time and described pre-loading time sum；
Play described targeted advertisement content.
Optionally, time parameter is comprised in the described Advertisement Server transmission to described audio/video player system
Before advertisement obtains request instruction step, further comprise the steps of:
Described pre-add is calculated according to the data transmission bauds between described client and described Advertisement Server
The load time.
Optionally, described data transmission bauds is real-time Data Transmission speed or the preset period of time of current time
Interior average data transfer rate.
A kind of advertisement placement method, including step:
Receive the advertisement the comprising time parameter acquisition request instruction that client sends, described time parameter bag
Containing the pre-loading time preset；
Current time is added with described pre-loading time, obtains the targeted advertisements time；
To will be sent to as targeted advertisement content at the ad content that the described targeted advertisements time comes into force
Described client.
A kind of advertisement play back device, including:
Obtain request sending module, when comprising for sending to the Advertisement Server of described audio/video player system
Between parameter advertisement obtain request instruction, described time parameter comprises pre-loading time；
Ad content receiver module, for receiving the targeted advertisement content that described Advertisement Server sends, institute
Stating targeted advertisement content is the ad content that will come into force in the targeted advertisements time in described Advertisement Server,
The described targeted advertisements time is current time and described pre-loading time sum；
Ad content playing module, is used for playing described targeted advertisement content.
Optionally, also include:
Pre-loading time computing module, for according to the number between described client and described Advertisement Server
Described pre-loading time is calculated according to transmission speed.
Optionally, described data transmission bauds is real-time Data Transmission speed or the preselected period of time of current time
Interior average data transfer rate.
A kind of advertisement delivery device, including:
Obtain request receiver module, for receiving when the comprising of client transmission of described audio/video player system
Between parameter advertisement obtain request instruction, described time parameter comprises default pre-loading time；
Targeted advertisements Time Calculation module, for current time being added with described pre-loading time, obtains
The targeted advertisements time；
Ad content sending module, for making at the ad content that the described targeted advertisements time comes into force
Being sent to described client for targeted advertisement content, described client is used for receiving described targeted advertisement content
And play.
A kind of advertisement delivery system, including advertisement play back device and advertisement delivery device, wherein:
Described advertisement play back device please for sending the advertisement acquisition comprising time parameter to Advertisement Server
Asking instruction, described time parameter to comprise pre-loading time, the target receiving the transmission of described Advertisement Server is wide
Accusing content, described targeted advertisement content is will to come into force in the targeted advertisements time in described Advertisement Server
Ad content, the described targeted advertisements time is current time and described pre-loading time sum, plays described
Targeted advertisement content；
The advertisement comprising time parameter that described advertisement delivery device sends for receiving client obtains please
Instruction, described time parameter is asked to comprise default pre-loading time, during by current time with described prestrain
Between be added, obtain the targeted advertisements time, according to described advertisement obtain request instruction will be in described target
The ad content that time spot comes into force is sent to described client as targeted advertisement content.
From technique scheme it can be seen that the invention provides a kind of advertisement broadcast method, device, wide
Accusing put-on method, device and system, this advertisement broadcast method and device are applied to video in video website and broadcast
The client of place system, is specially and first comprises time ginseng to the Advertisement Server transmission of audio/video player system
The advertisement of number obtains request instruction, and this time parameter comprises default pre-loading time, then receives advertisement
Server send targeted advertisement content and carry out prestrain, this targeted advertisement content is in Advertisement Server
The ad content that will come into force in the targeted advertisements time, wherein the targeted advertisements time is current time and pre-add
Load time sum；Finally play the targeted advertisement content received.In the present invention, due to client terminal playing
Targeted advertisement content be in advance from Advertisement Server download come rather than by network from advertising service
In device, download in real time comes, even if therefore network speed is poor also will not more not have broadcasting to producing card
The problem identified, thus improve the result of broadcast of advertisement.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to reality
Execute the required accompanying drawing used in example or description of the prior art to be briefly described, it should be apparent that below,
Accompanying drawing in description is only some embodiments of the present invention, for those of ordinary skill in the art,
On the premise of not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
The flow chart of steps of a kind of advertisement broadcast method embodiment that Fig. 1 provides for the present invention；
The flow chart of steps of the another kind of advertisement placement method that Fig. 2 provides for the present invention；
The flow chart of steps of a kind of advertisement placement method embodiment that Fig. 3 provides for the present invention；
The structured flowchart of a kind of advertisement delivery device embodiment that Fig. 4 provides for the present invention；
The structured flowchart of the another kind of advertisement delivery device that Fig. 5 provides for the present invention；
The structured flowchart of the another kind of advertisement delivery device that Fig. 6 provides for the present invention.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out
Clearly and completely describe, it is clear that described embodiment is only a part of embodiment of the present invention, and
It is not all, of embodiment.Based on the embodiment in the present invention, those of ordinary skill in the art are not doing
Go out the every other embodiment obtained under creative work premise, broadly fall into the scope of protection of the invention.
Embodiment one
The flow chart of steps of a kind of advertisement broadcast method embodiment that Fig. 1 provides for the present invention.
With reference to shown in Fig. 1, the advertisement broadcast method that the present embodiment provides is applied to the video of video website and broadcasts
Place system, is applied particularly to the client of this audio/video player system, and this client undertakes from this video playback
Advertisement Server in system receives ad content playing of task, and the method comprises the steps:
S101: send the advertisement comprising time parameter to Advertisement Server and obtain request command.
When client needs broadcasting advertisement content under current system condition, first to Advertisement Server
Sending an advertisement and obtain request command, this advertisement obtains in request command and comprises a time parameter, should
Time parameter comprises pre-loading time, and so-called pre-loading time represents and provides a Timing Advance, at this
Only from Advertisement Server, download corresponding ad content in a period of time but do not play, to avoid network speed to ask
Topic causes card, i.e. carries out the caching in advance of ad content.
S102: receive the targeted advertisement content that Advertisement Server sends according to pre-loading time.
In Advertisement Server, storage has the ad content of many, for for the purpose of certain people or and advertiser
Agreement, corresponding advertisement content only allows to be sent to client at corresponding time point, i.e. in this advertisement
Hold and only just allow when current time arrives a certain moment to be played, i.e. just come into force in this certain moment,
The ad content that Advertisement Server is sent is the ad content entered into force.Advertisement Server is receiving
After the acquisition request instruction that client sends, pre-loading time therein is added with current time, obtains
Need the targeted advertisements time in advance, in multiple ad contents the most from which, will be wide in target
The ad content that the announcement time just comes into force is sent to client as targeted advertisement content.
Client both can receive the targeted advertisement content that Advertisement Server sent and carry out prestrain.
S103: play targeted advertisement content.
After targeted advertisement content prestrain, this targeted advertisement content that i.e. can play.Owing to it is broadcast
The targeted advertisement content put is for downloading in advance rather than by network from advertisement clothes from Advertisement Server
In business device, download in real time comes, and also will not more not have to play know producing card even if network speed is poor
Other problem, thus improve the input effect of advertisement.
From technique scheme it can be seen that embodiments provide a kind of advertisement broadcast method, should
Player method is applied to the client of audio/video player system in video website, is specially first to video playback
The Advertisement Server of system sends the advertisement comprising time parameter and obtains request instruction, and this time parameter comprises
The pre-loading time preset, then receives the targeted advertisement content of Advertisement Server transmission and carries out pre-add
Carrying, this targeted advertisement content is the ad content that will come into force in the targeted advertisements time in Advertisement Server,
Wherein the targeted advertisements time is current time and pre-loading time sum；Finally play the target received wide
Accuse content.In the present invention, owing to the targeted advertisement content of client terminal playing is in advance from Advertisement Server
Download is come rather than is come by network download in real time from Advertisement Server, even if therefore network speed is poor
Will not more not have the problem identified of playing to producing card, thus improve the broadcasting effect of advertisement yet
Really.
Pre-loading time in the present embodiment can produce certain impact to the prestrain effect in the present invention,
If the long meeting of pre-loading time causes prestrain too to shift to an earlier date, increase the weight of the burden of Advertisement Server, too short
When prestrain then can be caused not complete, client begins to play, and causes result of broadcast bad, therefore originally
Inventive embodiments can also comprise a step calculating pre-loading time, to avoid problem above, bag
Advertisement placement method containing pre-loading time calculation procedure is as in figure 2 it is shown, entire protocol includes:
S201: calculate pre-loading time.
When specially calculating this prestrain according to the data transmission bauds between client and Advertisement Server
Between, such as ad content is 4MB, and data transmission bauds is 2MB/s, then this pre-loading time can be pre-
It is set to 2s, wherein can also include the time required for network delay.Data transmission bauds is in difference
Time play actual speed and there may be difference, the preferable current time of data transmission bauds the most here
Real-time Data Transmission speed, it is also possible to select preselected period of time average data transfer rate.
S202: send the advertisement comprising time parameter to Advertisement Server and obtain request command.
When client needs broadcasting advertisement content under current system condition, first to Advertisement Server
Sending an advertisement and obtain request command, this advertisement obtains in request command and comprises a time parameter, should
Time parameter comprises pre-loading time calculated above, and this pre-loading time represents that providing a time carries
Front amount, only downloads corresponding ad content from Advertisement Server within this period of time but does not plays, with
Avoid network speed problem to cause card, i.e. carry out the caching in advance of ad content.
S203: receive Advertisement Server according to the targeted advertisement content sent.
In Advertisement Server, storage has the ad content of many, for for the purpose of certain people or and advertiser
Agreement, corresponding advertisement content only allows to be sent to client at corresponding time point, i.e. in this advertisement
Hold and only just allow when current time arrives a certain moment to be played, i.e. just come into force in this certain moment,
The ad content that Advertisement Server is sent is the ad content entered into force.Advertisement Server is receiving
After the acquisition request instruction that client sends, pre-loading time therein is added with current time, obtains
Need the targeted advertisements time in advance, in multiple ad contents the most from which, will be wide in target
The ad content that the announcement time just comes into force is sent to client as targeted advertisement content.
Client both can receive the targeted advertisement content that Advertisement Server sent and carry out prestrain.
S204: play targeted advertisement content.
After targeted advertisement content prestrain, this targeted advertisement content that i.e. can play.Owing to it is broadcast
The targeted advertisement content put is for downloading in advance rather than by network from advertisement clothes from Advertisement Server
In business device, download in real time comes, and also will not more not have to play know producing card even if network speed is poor
Other problem, thus improve the input effect of advertisement.
Embodiment two
The flow chart of steps of a kind of advertisement placement method embodiment that Fig. 3 provides for the present invention.
The advertisement placement method that the present embodiment provides is applied to the audio/video player system of video website, specifically should
For the light pipe server end of this audio/video player system, this Advertisement Server undertakes to this audio/video player system
In client send ad content task, the method comprises the steps:
S301: receive the advertisement the comprising time parameter acquisition request command that client sends.
When reception client needs broadcasting advertisement content under current system condition, send out to Advertisement Server
The advertisement sent obtains request command.This advertisement obtains in request command and comprises a time parameter, this time
Parameter comprises pre-loading time, and so-called pre-loading time is identical with the definition in preceding embodiment.
S302: calculate the targeted advertisements time.
In Advertisement Server, storage has the ad content of many, for for the purpose of certain people or and advertiser
Agreement, corresponding advertisement content only allows to be sent to client at corresponding time point, i.e. in this advertisement
Hold and only just allow when current time arrives a certain moment to be played, i.e. just come into force in this certain moment,
The ad content that Advertisement Server is sent is the ad content entered into force.Advertisement Server is receiving
After the acquisition request instruction that client sends, pre-loading time therein is added with current time, obtains
Needing the time point after advanced processing, this time point is the targeted advertisements time.
S303: send targeted advertisement content to client.
After obtaining needing the targeted advertisements time in advance, from multiple ad contents, will be in target
The ad content that time spot just comes into force is sent to client as targeted advertisement content.
Client is after receiving this targeted advertisement content, it is possible to receive the mesh that Advertisement Server is sent
Mark ad content carries out prestrain and is play.
From technique scheme it can be seen that embodiments provide a kind of advertisement placement method, should
Put-on method is applied to the Advertisement Server of audio/video player system in video website, is specially first client
When end sends advertisement acquisition request instruction, receive this advertisement comprising time parameter and obtain request instruction, institute
State time parameter and comprise default pre-loading time；Current time is added with pre-loading time, obtains mesh
The mark time spot；Using the ad content that will come into force in the described targeted advertisements time as targeted advertisement content
Being sent to this client, client both can carry out prestrain to this targeted advertisement content and play, thus
It can be avoided that card occurs or plays failed problem.
Embodiment three
The structured flowchart of a kind of advertisement play back device embodiment that Fig. 4 provides for the present invention.
With reference to shown in Fig. 4, the advertisement play back device that the present invention provides is applied to the video playback of video website
System, is applied particularly to the client 100 of this audio/video player system, and this client 100 undertakes and regards from this
Frequently the Advertisement Server 200 in Play System receives ad content playing of task, and this system includes obtaining
Take request sending module 10, ad content receiver module 20 and ad content playing module 30.
Obtain request sending module 10 for sending the acquisition comprising time parameter to Advertisement Server 200
Request command.
When client 100 needs broadcasting advertisement content under current system condition, this acquisition is utilized to ask
Ask sending module 10 first to send one to Advertisement Server and obtain request command, this acquisition request command
In comprise a time parameter, this time parameter comprises pre-loading time, and so-called pre-loading time is represented to
Go out a Timing Advance, within this period of time, only from Advertisement Server, download corresponding ad content
But do not play, to avoid network speed problem to cause card, i.e. carry out the caching in advance of ad content.
Ad content receiver module 20 is then used for receiving Advertisement Server 200 and sends according to pre-loading time
Targeted advertisement content.
In Advertisement Server 200 storage have many ad content, for for the purpose of certain people or with extensively
Accusing the agreement of business, corresponding advertisement content only allows to be sent to client at corresponding time point, and i.e. this is wide
Accuse content and only just allow when current time arrives a certain moment played, i.e. just raw in this certain moment
Effect, the ad content that Advertisement Server is sent is the ad content entered into force.Advertisement Server is connecing
After receiving the acquisition request instruction that client sends, pre-loading time therein is added with current time,
Obtain needing the targeted advertisements time in advance, in multiple ad contents the most from which, will be at mesh
The ad content that the mark time spot just comes into force is sent to client as targeted advertisement content.
Client 100 both can utilize this ad content receiver module 20 to receive Advertisement Server 200 institute
The targeted advertisement content sent carries out prestrain.
Ad content playing module 30 is used for playing targeted advertisement content.
After ad content receiver module 20 receives targeted advertisement content prestrain, ad content
This targeted advertisement content that playing module 30 i.e. can play.Owing to its targeted advertisement content play is pre-
First download from Advertisement Server rather than downloaded in real time from Advertisement Server by network and,
Will not more not have and play the problem identified producing card, thus improve even if network speed is poor yet
The input effect of advertisement.
From technique scheme it can be seen that embodiments provide a kind of advertisement play back device, should
Playing device is applied to the client of audio/video player system in video website, is specially first to video playback
The Advertisement Server of system sends the advertisement comprising time parameter and obtains request instruction, and this time parameter comprises
The pre-loading time preset, then receives the targeted advertisement content of Advertisement Server transmission and carries out pre-add
Carrying, this targeted advertisement content is the ad content that will come into force in the targeted advertisements time in Advertisement Server,
Wherein the targeted advertisements time is current time and pre-loading time sum；Finally play the target received wide
Accuse content.In the present invention, owing to the targeted advertisement content of client terminal playing is in advance from Advertisement Server
Download is come rather than is come by network download in real time from Advertisement Server, even if therefore network speed is poor
Will not more not have the problem identified of playing to producing card, thus improve the input effect of advertisement yet
Really.
Pre-loading time in the present embodiment can produce certain impact to the prestrain effect in the present invention,
If the long meeting of pre-loading time causes prestrain too to shift to an earlier date, increase the weight of the burden of Advertisement Server, too short
When prestrain then can be caused not complete, client begins to play, and causes result of broadcast bad, therefore originally
Inventive embodiments can also be set up pre-loading time computing module 40, to avoid problem above, such as Fig. 5
Shown in
Pre-loading time computing module 40 is used for calculating pre-loading time.
Should specifically for calculating according to the data transmission bauds between client 100 and Advertisement Server 200
Pre-loading time, such as ad content are 4MB, and data transmission bauds is 2MB/s, then this prestrain
Time can be predisposed to 2s, wherein can also include the time required for network delay.Data transmission speed
Degree plays actual speed in the different time and there may be difference, and data transmission bauds the most here is preferable
Real-time Data Transmission speed for current time, it is also possible to select the mean data transfer speed of preselected period of time
Degree.
Embodiment four
The structured flowchart of a kind of advertisement delivery device embodiment that Fig. 6 provides for the present invention.
The advertisement delivery device that the present embodiment provides is applied to the audio/video player system of video website, specifically should
For the Advertisement Server 200 of this audio/video player system, this Advertisement Server 200 undertakes to be broadcast to this video
Client 100 in place system sends the task of ad content, including obtaining request receiver module 50, mesh
Mark time spot computing module 60 and ad content sending module 70.
Obtain request receiver module 50 for receiving the acquisition comprising time parameter that client 100 sends
Request command.
When i.e. reception client 100 needs broadcasting advertisement content under current system condition, to advertisement clothes
The advertisement that business device 200 sends obtains request command.This advertisement obtains and comprises a time ginseng in request command
Number, this time parameter comprises pre-loading time, so-called pre-loading time and the definition phase in preceding embodiment
With.
Targeted advertisements Time Calculation module 60 is used for calculating the targeted advertisements time.
In Advertisement Server, storage has the ad content of many, for for the purpose of certain people or and advertiser
Agreement, corresponding advertisement content only allows to be sent to client at corresponding time point, i.e. in this advertisement
Hold and only just allow when current time arrives a certain moment to be played, i.e. just come into force in this certain moment,
The ad content that Advertisement Server is sent is the ad content entered into force.Advertisement Server is receiving
After the acquisition request instruction that client sends, the first object time spot, computing module was by prestrain therein
Time is added with current time, obtains the time point after needing advanced processing, and this time point is targeted advertisements
Time.
Ad content sending module 70 is for sending targeted advertisement content to client 100.
After targeted advertisements Time Calculation module 60 obtains needing the targeted advertisements time in advance, in advertisement
Hold sending module 70 from multiple ad contents, by will be in the advertisement that the targeted advertisements time just comes into force
Hold and be sent to client 100 as targeted advertisement content.
Client 100 is after receiving this targeted advertisement content, it is possible to carry out pre-to targeted advertisement content
Load and play.
From technique scheme it can be seen that embodiments provide a kind of advertisement delivery device, should
Delivery device is applied to the Advertisement Server of audio/video player system in video website, is specially first client
When end sends advertisement acquisition request instruction, receive this advertisement comprising time parameter and obtain request instruction, institute
State time parameter and comprise default pre-loading time；Current time is added with pre-loading time, obtains mesh
The mark time spot；Using the ad content that will come into force in the described targeted advertisements time as targeted advertisement content
Being sent to this client, client both can carry out prestrain to this targeted advertisement content and play, thus
It can be avoided that card occurs or plays failed problem.
Embodiment five
Present embodiments provide a kind of advertisement delivery system, fill including advertisement play back device and advertisement putting
Put, wherein:
Advertisement play back device refers to for sending the advertisement acquisition request comprising time parameter to Advertisement Server
Order, time parameter comprises pre-loading time, receives the targeted advertisement content that Advertisement Server sends, target
Ad content is the ad content that will come into force in the targeted advertisements time in Advertisement Server, during targeted advertisements
Between be current time and pre-loading time sum, play targeted advertisement content；
The advertisement comprising time parameter that advertisement delivery device sends for receiving client obtains request and refers to
Order, time parameter comprises default pre-loading time, current time is added with pre-loading time, obtains
The targeted advertisements time, obtain request instruction by will be in the advertisement that the targeted advertisements time comes into force according to advertisement
Hold and be sent to client as targeted advertisement content.
Owing to its targeted advertisement content play is for downloading in advance rather than passing through from Advertisement Server
Network is downloaded next from Advertisement Server in real time, also will not be to producing card, less even if network speed is poor
There will be and play the problem identified, thus improve the input effect of advertisement.
For device embodiment, due to itself and embodiment of the method basic simlarity, so the comparison described
Simply, relevant part sees the part of embodiment of the method and illustrates.
Each embodiment in this specification all uses the mode gone forward one by one to describe, and each embodiment stresses
Be all the difference with other embodiments, between each embodiment, identical similar part sees mutually
?.
Those skilled in the art are it should be appreciated that the embodiment of the embodiment of the present invention can be provided as method, dress
Put or computer program.Therefore, the embodiment of the present invention can use complete hardware embodiment, completely
Software implementation or the form of the embodiment in terms of combining software and hardware.And, the embodiment of the present invention
Can use and can be situated between with storage at one or more computers wherein including computer usable program code
The upper computer journey implemented of matter (including but not limited to disk memory, CD-ROM, optical memory etc.)
The form of sequence product.
The embodiment of the present invention is with reference to method according to embodiments of the present invention, terminal unit (system) and meter
The flow chart of calculation machine program product and/or block diagram describe.It should be understood that can be by computer program instructions
Each flow process in flowchart and/or block diagram and/or square frame and flow chart and/or square frame
Flow process in figure and/or the combination of square frame.Can provide these computer program instructions to general purpose computer,
The processor of special-purpose computer, Embedded Processor or other programmable data processing terminal equipment is to produce
One machine so that performed by the processor of computer or other programmable data processing terminal equipment
Instruction produce for realizing at one flow process of flow chart or multiple flow process and/or one square frame of block diagram or
The device of the function specified in multiple square frames.
These computer program instructions may be alternatively stored in and computer or other programmable datas can be guided to process
In the computer-readable memory that terminal unit works in a specific way so that be stored in this computer-readable
Instruction in memorizer produces the manufacture including command device, and this command device realizes flow chart one
The function specified in flow process or multiple flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions also can be loaded into computer or other programmable data processing terminals set
Standby upper so that on computer or other programmable terminal equipment, to perform sequence of operations step in terms of producing
The process that calculation machine realizes, thus the instruction performed on computer or other programmable terminal equipment provides and uses
In realizing in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame
The step of the function specified.
Although having been described for the preferred embodiment of the embodiment of the present invention, but those skilled in the art being once
Know basic creative concept, then these embodiments can be made other change and amendment.So,
Claims are intended to be construed to include preferred embodiment and fall into the institute of range of embodiment of the invention
There are change and amendment.
Finally, in addition it is also necessary to explanation, in this article, the relational terms of such as first and second or the like
It is used merely to separate an entity or operation with another entity or operating space, and not necessarily requires
Or imply relation or the order that there is any this reality between these entities or operation.And, art
Language " includes ", " comprising " or its any other variant are intended to comprising of nonexcludability, so that
Process, method, article or terminal unit including a series of key elements not only include those key elements, and
Also include other key elements being not expressly set out, or also include for this process, method, article or
The key element that person's terminal unit is intrinsic.In the case of there is no more restriction, statement " include one
It is individual ... " key element that limits, it is not excluded that including the process of described key element, method, article or end
End equipment there is also other identical element.
Above to a kind of advertisement broadcast method, device, advertisement placement method, device provided by the present invention
Being described in detail with system, specific case used herein is to the principle of the present invention and embodiment
Being set forth, the explanation of above example is only intended to help to understand that the method for the present invention and core thereof are thought
Think；Simultaneously for one of ordinary skill in the art, according to the thought of the present invention, in specific embodiment party
All will change in formula and range of application, in sum, this specification content should not be construed as this
The restriction of invention.
Claims (9)
1. an advertisement broadcast method, it is characterised in that include step:
Send to Advertisement Server and include that the advertisement of time parameter obtains request instruction, described time parameter
Pre-loading time including targeted advertisement content；
Receiving the described targeted advertisement content that described Advertisement Server sends, described targeted advertisement content is institute
Stating the ad content that will come into force in Advertisement Server in the targeted advertisements time, the described targeted advertisements time is
Current time and described pre-loading time sum；
Play described targeted advertisement content.
2. advertisement broadcast method as claimed in claim 1, it is characterised in that regard to described described
Frequently before the Advertisement Server of Play System sends the advertisement acquisition request instruction step comprising time parameter,
Further comprise the steps of:
Described pre-add is calculated according to the data transmission bauds between described client and described Advertisement Server
The load time.
3. advertisement broadcast method as claimed in claim 2, it is characterised in that described data transmission speed
Degree is the average data transfer rate in the data transmission bauds of current time or preset period of time.
4. an advertisement placement method, it is characterised in that include step:
Receive the advertisement the comprising time parameter acquisition request instruction that client sends, described time parameter bag
Containing the pre-loading time preset；
Current time is added with described pre-loading time, obtains the targeted advertisements time；
To will be sent to as targeted advertisement content at the ad content that the described targeted advertisements time comes into force
Described client.
5. an advertisement play back device, it is characterised in that including:
Obtain request sending module, when comprising for sending to the Advertisement Server of described audio/video player system
Between parameter advertisement obtain request instruction, described time parameter comprises pre-loading time；
Ad content receiver module, for receiving the targeted advertisement content that described Advertisement Server sends, institute
Stating targeted advertisement content is the ad content that will come into force in the targeted advertisements time in described Advertisement Server,
The described targeted advertisements time is current time and described pre-loading time sum；
Ad content playing module, is used for playing described targeted advertisement content.
6. advertisement play back device as claimed in claim 5, it is characterised in that also include:
Pre-loading time computing module, for according to the number between described client and described Advertisement Server
Described pre-loading time is calculated according to transmission speed.
7. advertisement play back device as claimed in claim 6, it is characterised in that described data transmission speed
Degree is the average data transfer rate in the real-time Data Transmission speed of current time or preselected period of time.
8. an advertisement delivery device, it is characterised in that including:
Obtain request receiver module, for receiving when the comprising of client transmission of described audio/video player system
Between parameter advertisement obtain request instruction, described time parameter comprises default pre-loading time；
Targeted advertisements Time Calculation module, for current time being added with described pre-loading time, obtains
The targeted advertisements time；
Ad content sending module, for making at the ad content that the described targeted advertisements time comes into force
Being sent to described client for targeted advertisement content, described client is used for receiving described targeted advertisement content
And play.
9. an advertisement delivery system, it is characterised in that include advertisement play back device and advertisement putting dress
Put, wherein:
Described advertisement play back device please for sending the advertisement acquisition comprising time parameter to Advertisement Server
Asking instruction, described time parameter to comprise pre-loading time, the target receiving the transmission of described Advertisement Server is wide
Accusing content, described targeted advertisement content is will to come into force in the targeted advertisements time in described Advertisement Server
Ad content, the described targeted advertisements time is current time and described pre-loading time sum, plays described
Targeted advertisement content；
The advertisement comprising time parameter that described advertisement delivery device sends for receiving client obtains please
Instruction, described time parameter is asked to comprise default pre-loading time, during by current time with described prestrain
Between be added, obtain the targeted advertisements time, according to described advertisement obtain request instruction will be in described target
The ad content that time spot comes into force is sent to described client as targeted advertisement content.
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| CN201610323184.4A CN105933741A (en) | 2016-05-16 | 2016-05-16 | Advertisement playing method and device, and advertisement putting method, device and system |
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