CN113438540A - Advertisement pre-loading playing method and device based on advertisement exposure rate - Google Patents
Advertisement pre-loading playing method and device based on advertisement exposure rate Download PDFInfo
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- CN113438540A CN113438540A CN202110703903.6A CN202110703903A CN113438540A CN 113438540 A CN113438540 A CN 113438540A CN 202110703903 A CN202110703903 A CN 202110703903A CN 113438540 A CN113438540 A CN 113438540A
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- 238000000034 method Methods 0.000 title claims abstract description 31
- 239000000463 material Substances 0.000 claims abstract description 17
- 238000004590 computer program Methods 0.000 claims description 15
- 238000010586 diagram Methods 0.000 description 10
- 230000006870 function Effects 0.000 description 6
- 230000000903 blocking effect Effects 0.000 description 2
- 238000006467 substitution reaction Methods 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000007547 defect Effects 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 239000002243 precursor Substances 0.000 description 1
- 238000012795 verification Methods 0.000 description 1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/56—Provisioning of proxy services
- H04L67/568—Storing data temporarily at an intermediate stage, e.g. caching
- H04L67/5681—Pre-fetching or pre-delivering data based on network characteristics
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
- H04L9/32—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols including means for verifying the identity or authority of a user of the system or for message authentication, e.g. authorization, entity authentication, data integrity or data verification, non-repudiation, key authentication or verification of credentials
- H04L9/3236—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols including means for verifying the identity or authority of a user of the system or for message authentication, e.g. authorization, entity authentication, data integrity or data verification, non-repudiation, key authentication or verification of credentials using cryptographic hash functions
- H04L9/3239—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols including means for verifying the identity or authority of a user of the system or for message authentication, e.g. authorization, entity authentication, data integrity or data verification, non-repudiation, key authentication or verification of credentials using cryptographic hash functions involving non-keyed hash functions, e.g. modification detection codes [MDCs], MD5, SHA or RIPEMD
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Computer Security & Cryptography (AREA)
- Multimedia (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention relates to an advertisement pre-loading playing method and device based on advertisement exposure rate, wherein the method comprises the steps of obtaining an app and registering; when the App is opened, acquiring advertisement content of a played video according to the Appkey, downloading the advertisement content to generate a video file, and storing the video file to the App; wherein, the advertisement content comprises information of an exposure address and an advertisement material; and when the played video is displayed, acquiring the advertisement position of the played video, acquiring corresponding advertisement information according to the advertisement position, judging whether the advertisement information is consistent with the advertisement content of the video file, and playing the video file when the advertisement information is consistent with the advertisement content of the video file. The method generates a corresponding App for each App, when the App is started, the service end is used for acquiring the video advertisement belonging to the App according to the App, the video advertisement is downloaded and stored in the App, when the advertisement needs to be played, the video is directly played, the phenomenon of pause is avoided, and better use experience is provided for users.
Description
Technical Field
The invention belongs to the technical field of television terminals, and particularly relates to an advertisement pre-loading playing method and device based on advertisement exposure rate.
Background
With the popularization of intelligent devices, people now prefer to view favorite television programs on an App on a television.
However, when the App checks the favorite programs, the sponsor usually inserts advertisements, and when the App plays the video advertisements, the App may cause video jamming and poor user experience due to network jitter or poor network status.
Disclosure of Invention
In view of the above, the present invention aims to overcome the defects of the prior art, and provides an advertisement pre-loading playing method and apparatus based on advertisement exposure rate, so as to solve the problem that when App plays a video advertisement in the prior art, the user experience is poor due to video blocking caused by network jitter or poor network status.
In order to achieve the purpose, the invention adopts the following technical scheme: an advertisement pre-loading playing method based on advertisement exposure rate comprises the following steps:
acquiring an Appkey and registering;
when the App is opened, acquiring advertisement content of a played video according to the Appkey, downloading the advertisement content to generate a video file, and storing the video file to the App; wherein, the advertisement content comprises information of an exposure address and an advertisement material;
and when the played video is displayed, acquiring the advertisement position of the played video, acquiring corresponding advertisement information according to the advertisement position, judging whether the advertisement information is consistent with the advertisement content of the video file, and playing the video file when the advertisement information is consistent with the advertisement content of the video file.
Further, each App generates a corresponding App key according to the package name.
Further, the obtaining and downloading of the advertisement content of the played video includes:
and acquiring the address of the advertisement material, and downloading according to the address.
Further, after the video file is generated by downloading, the video file is encrypted by adopting an MD5 algorithm to obtain an MD5 value, and the encrypted video file is stored to the App.
Further, the acquiring the advertisement space of the played video and acquiring the corresponding advertisement information according to the advertisement space includes:
and acquiring an exposure address, an advertisement material address and an MD5 value according to the advertisement space.
Further, the determining whether the advertisement information is consistent with the advertisement content of the video file includes:
and judging whether the MD5 value obtained according to the advertising space is consistent with the MD5 value of the saved video file.
Further, the App is installed on the smart television.
The embodiment of the application provides an advertisement preloading play device based on advertisement exposure rate, include:
the acquisition module is used for acquiring the Appkey and registering the Appkey;
the downloading module is used for acquiring advertisement content of a playing video according to the App key when the App is opened, downloading the advertisement content to generate a video file and storing the video file to the App; wherein, the advertisement content comprises information of an exposure address and an advertisement material;
and the playing module is used for acquiring the advertisement position of the played video when the played video is displayed, acquiring corresponding advertisement information according to the advertisement position, judging whether the advertisement information is consistent with the advertisement content of the video file or not, and playing the video file when the advertisement information is consistent with the advertisement content of the video file.
The embodiment of the application provides computer equipment, which comprises a processor and a memory connected with the processor;
the memory is used for storing a computer program, and the computer program is used for executing the advertisement preloading playing method based on the advertisement exposure rate provided by any one of the above embodiments;
the processor is used to call and execute the computer program in the memory.
By adopting the technical scheme, the invention can achieve the following beneficial effects:
the invention provides an advertisement pre-loading playing method and device based on advertisement exposure rate. When the advertisement needs to be displayed, the service end is sent to obtain the advertisement exposure address and the information of the video advertisement, the MD5 value of the video file sent by the service end is matched with the MD5 value of the local video, if the correct video is confirmed, exposure is carried out, and the advertisement is displayed. This does not cause a reduction in exposure nor does it cause a stuck condition.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a schematic diagram illustrating steps of an advertisement pre-loading playing method based on advertisement exposure rate according to the present invention;
FIG. 2 is a schematic flow chart of an advertisement pre-loading playing method based on advertisement exposure rate according to the present invention;
fig. 3 is a schematic structural diagram of an advertisement pre-loading playing device based on advertisement exposure rate according to the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be described in detail below. It is to be understood that the described embodiments are merely exemplary of the invention, and not restrictive of the full scope of the invention. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without any inventive step, are within the scope of the present invention.
A specific advertisement pre-loading playing method based on advertisement exposure rate provided in the embodiments of the present application is described below with reference to the accompanying drawings.
As shown in fig. 1, the advertisement preloading playing method based on advertisement exposure rate provided in the embodiment of the present application includes:
s101, acquiring an app and registering;
s102, when the App is opened, acquiring advertisement content of a played video according to the Appkey, downloading the advertisement content to generate a video file, and storing the video file to the App; wherein, the advertisement content comprises information of an exposure address and an advertisement material;
s103, when the played video is displayed, acquiring the advertisement position of the played video, acquiring corresponding advertisement information according to the advertisement position, judging whether the advertisement information is consistent with the advertisement content of the video file, and playing the video file when the advertisement information is consistent with the advertisement content of the video file.
The App key is called an API interface verification serial number for short and is used for verifying the access validity of the API. The API interface of which web site is accessed requires that the web site be allowed to access it.
The working principle of the advertisement preloading playing method based on the advertisement exposure rate is as follows: as shown in fig. 2, in the application, a corresponding App key is generated according to the packet name of each App, and when the App is opened, a request is made to a server to obtain a corresponding advertisement video download address, and then the video is downloaded into the App. When the playing video is displayed, the advertisement position of the playing video is obtained, corresponding advertisement information is obtained according to the advertisement position, whether the advertisement information is consistent with the advertisement content of the video file is judged, and the video file is played when the advertisement information is consistent with the advertisement content of the video file, so that the condition that exposure is reduced and blocking is not caused is avoided
Preferably, each App generates a corresponding App key according to the package name.
It can be understood that, in the present application, a corresponding App key is generated according to the packet name of each App.
In some embodiments, the obtaining and downloading the advertisement content of the playing video includes:
and acquiring the address of the advertisement material, and downloading according to the address.
Preferably, after the video file is downloaded and generated, the MD5 algorithm is used to encrypt the video file to obtain an MD5 value, and the encrypted video file is stored to the App.
Preferably, the obtaining the advertisement space of the played video and obtaining the corresponding advertisement information according to the advertisement space includes:
and acquiring an exposure address, an advertisement material address and an MD5 value according to the advertisement space.
Preferably, the determining whether the advertisement information is consistent with the advertisement content of the video file includes:
and judging whether the MD5 value obtained according to the advertising space is consistent with the MD5 value of the saved video file.
Specifically, when entering a video display page, the App acquires the formulated advertisement information including an exposure address and information of advertisement materials including a material address and MD5 according to the advertisement space, judges whether the MD5 value returned by the server is consistent with the MD5 value of the local file, and performs exposure and advertisement playing if the MD5 value is consistent with the MD5 value of the local file. That is to say, when needing to show the advertisement, go to the server and obtain the advertisement exposure address, and the information of the video advertisement, according to the MD5 value of the video file that the server issues, match with MD5 value of the local video, if confirm the correct video, expose, and show the advertisement.
MD5(MessageDigestAlgorithm, MD5, fifth version of the message digest algorithm) is a hash function widely used by the computer security field to provide integrity protection for messages.
MessageDigestAlgorithmMD5 is a widely used hash function in the field of computer security to provide integrity protection for messages. The document number of this algorithm is RFC1321(r.rivest, mitraborator for computer science and rsadaatasource for emission inc. april 1992). MD5, Message-DigestAlgorithm5, is used to ensure that information transfer is complete and consistent. Is one of the hash algorithms (also known as digest algorithm. hash algorithm) widely used by computers, and the mainstream programming language is generally realized by MD 5. The operation of data (such as Chinese characters) into another fixed length value is the basic principle of the hash algorithm, and the precursors of MD5 include MD2.MD3 and MD 4.
In some embodiments, the App is installed on a smart television.
As shown in fig. 3, an embodiment of the present application provides an advertisement preloading playing device based on advertisement exposure rate, including:
an acquiring module 301, configured to acquire an app and register;
the downloading module 302 is used for acquiring advertisement content of a played video according to the App key when the App is opened, downloading the advertisement content to generate a video file, and storing the video file to the App; wherein, the advertisement content comprises information of an exposure address and an advertisement material;
the playing module 303 is configured to, when the played video is displayed, obtain an advertisement slot of the played video, obtain corresponding advertisement information according to the advertisement slot, determine whether the advertisement information is consistent with the advertisement content of the video file, and play the video file when the advertisement information is consistent with the advertisement content of the video file.
The working principle of the advertisement preloading playing device based on the advertisement exposure rate is that the acquisition module 301 acquires an app and registers the app; when the App is opened, the downloading module 302 acquires advertisement content of a playing video according to the App key, downloads the advertisement content to generate a video file, and stores the video file to the App; wherein, the advertisement content comprises information of an exposure address and an advertisement material; when the playing video is displayed, the playing module 303 obtains the advertisement space of the playing video, obtains the corresponding advertisement information according to the advertisement space, determines whether the advertisement information is consistent with the advertisement content of the video file, and plays the video file when the advertisement information is consistent with the advertisement content of the video file.
The embodiment of the application provides computer equipment, which comprises a processor and a memory connected with the processor;
the memory is used for storing a computer program, and the computer program is used for executing the advertisement preloading playing method based on the advertisement exposure rate provided by any one of the above embodiments;
the processor is used to call and execute the computer program in the memory.
In summary, the present invention provides a method and an apparatus for pre-loading and playing an advertisement based on advertisement exposure rate, wherein the method includes acquiring an app and registering; when the App is opened, acquiring advertisement content of a played video according to the Appkey, downloading the advertisement content to generate a video file, and storing the video file to the App; wherein, the advertisement content comprises information of an exposure address and an advertisement material; and when the played video is displayed, acquiring the advertisement position of the played video, acquiring corresponding advertisement information according to the advertisement position, judging whether the advertisement information is consistent with the advertisement content of the video file, and playing the video file when the advertisement information is consistent with the advertisement content of the video file. The method generates a corresponding App for each App, when the App is started, the service end is used for acquiring the video advertisement belonging to the App according to the App, the video advertisement is downloaded and stored in the App, when the advertisement needs to be played, the video is directly played, the phenomenon of pause is avoided, and better use experience is provided for users.
It is to be understood that the embodiments of the method provided above correspond to the embodiments of the apparatus described above, and the corresponding specific contents may be referred to each other, which is not described herein again.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (9)
1. An advertisement pre-loading playing method based on advertisement exposure rate is characterized by comprising the following steps:
acquiring an Appkey and registering;
when the App is opened, acquiring advertisement content of a played video according to the Appkey, downloading the advertisement content to generate a video file, and storing the video file to the App; wherein, the advertisement content comprises information of an exposure address and an advertisement material;
and when the played video is displayed, acquiring the advertisement position of the played video, acquiring corresponding advertisement information according to the advertisement position, judging whether the advertisement information is consistent with the advertisement content of the video file, and playing the video file when the advertisement information is consistent with the advertisement content of the video file.
2. The method of claim 1,
and each App generates a corresponding Appkey according to the packet name.
3. The method according to claim 1 or 2, wherein the obtaining and downloading of the advertisement content of the playing video comprises:
and acquiring the address of the advertisement material, and downloading according to the address.
4. The method of claim 1,
after the video file is downloaded and generated, the video file is encrypted by adopting an MD5 algorithm to obtain an MD5 value, and the encrypted video file is stored to an App.
5. The method of claim 4, wherein the obtaining the advertisement space of the played video and obtaining the corresponding advertisement information according to the advertisement space comprises:
and acquiring an exposure address, an advertisement material address and an MD5 value according to the advertisement space.
6. The method of claim 5, wherein the determining whether the advertisement information is consistent with the advertisement content of the video file comprises:
and judging whether the MD5 value obtained according to the advertising space is consistent with the MD5 value of the saved video file.
7. The method of claim 1,
the App is installed on the smart television.
8. An advertisement preloading playing device based on advertisement exposure rate is characterized by comprising:
the acquisition module is used for acquiring the Appkey and registering the Appkey;
the downloading module is used for acquiring advertisement content of a playing video according to the App key when the App is opened, downloading the advertisement content to generate a video file and storing the video file to the App; wherein, the advertisement content comprises information of an exposure address and an advertisement material;
and the playing module is used for acquiring the advertisement position of the played video when the played video is displayed, acquiring corresponding advertisement information according to the advertisement position, judging whether the advertisement information is consistent with the advertisement content of the video file or not, and playing the video file when the advertisement information is consistent with the advertisement content of the video file.
9. A computer device comprising a processor, and a memory coupled to the processor;
the memory is used for storing a computer program for executing the advertisement pre-loading playing method based on the advertisement exposure rate of any one of the claims 1 to 7;
the processor is used for calling and executing the computer program in the memory.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202110703903.6A CN113438540A (en) | 2021-06-24 | 2021-06-24 | Advertisement pre-loading playing method and device based on advertisement exposure rate |
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| CN202110703903.6A CN113438540A (en) | 2021-06-24 | 2021-06-24 | Advertisement pre-loading playing method and device based on advertisement exposure rate |
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Cited By (1)
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Application publication date: 20210924 |