CN108269104B - Media information delivery method, delivery engine server and media information delivery system - Google Patents
Media information delivery method, delivery engine server and media information delivery system Download PDFInfo
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- CN108269104B CN108269104B CN201611257833.1A CN201611257833A CN108269104B CN 108269104 B CN108269104 B CN 108269104B CN 201611257833 A CN201611257833 A CN 201611257833A CN 108269104 B CN108269104 B CN 108269104B
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Abstract
The application discloses a media information delivery method, a delivery engine server and a media information delivery system. The method comprises the following steps: receiving a media information acquisition request of terminal equipment; if the media information display position is determined to correspond to a media information pulling time length threshold, adding the media information acquisition request into a time-consuming management queue corresponding to the media information pulling time length threshold, and starting a timer aiming at the information acquisition request; pulling the media information according to the media information pulling strategy; when the information acquisition request is positioned at the head of the time-consuming management queue, if a timer corresponding to the first information acquisition request is overtime, taking the media information acquisition request out of the time-consuming management queue; and if the media information is determined to be pulled, delivering the media information to the terminal equipment. By using the technical scheme, the media information timeout rate can be reduced, and the media information filling rate can be improved.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a media information delivery method, a delivery engine server and a media information delivery system.
Background
With the development of internet technology, terminal devices can present rich media information (e.g., advertisement, promotion, etc.) to people. Specifically, the terminal device obtains the media information and displays the media information to the user at the corresponding media information display position. Accordingly, if the user is interested in the presented media information, the user can click the media information on the terminal equipment to obtain more detailed media information.
Disclosure of Invention
The embodiment of the invention provides a media information delivery method, which aims to reduce the media information timeout rate and improve the media information filling rate. The method comprises the following steps:
receiving a media information acquisition request of a terminal device, wherein the media information acquisition request comprises a media information display bit identifier;
if the media information display position is determined to correspond to a media information pulling time length threshold, adding the media information acquisition request into a time consumption management queue corresponding to the media information pulling time length threshold, and starting a timer aiming at the information acquisition request, wherein the time length of the timer is set as the information pulling time length threshold;
acquiring a media information pulling strategy corresponding to the media information display position according to the media information display position identification;
pulling the media information according to the media information pulling strategy;
when the information acquisition request is positioned at the head of the time-consuming management queue, judging whether a timer corresponding to the first information acquisition request is overtime, and if the timer is overtime, taking the media information acquisition request out of the time-consuming management queue;
and if the media information is determined to be pulled, delivering the media information to the terminal equipment.
The embodiment of the invention provides a delivery engine server, which is used for reducing the overtime rate of media information and improving the filling rate of the media information. The server includes:
the receiving module is used for receiving a media information acquisition request of the terminal equipment, wherein the media information acquisition request comprises a media information display bit identifier;
the time-consuming management module is used for adding the media information acquisition request into a time-consuming management queue corresponding to a media information pulling time threshold if the media information display position is determined to correspond to the media information pulling time threshold, and starting a timer aiming at the information acquisition request, wherein the time length of the timer is set as the information pulling time threshold;
the acquisition module is used for acquiring a media information pulling strategy corresponding to the media information display position according to the media information display position identification;
the pulling module is used for pulling the media information according to the media information pulling strategy;
the time-consuming management module is further configured to add the media information acquisition request to a time-consuming management queue corresponding to a media information pulling time threshold if it is determined that the media information display position corresponds to the media information pulling time threshold, and start a timer for the information acquisition request, where the time length of the timer is set as the information pulling time threshold;
and the releasing module is used for releasing the media information to the terminal equipment if the media information is determined to be pulled.
The embodiment of the invention provides a media information delivery system, which is used for reducing the media information timeout rate and improving the media information filling rate. The system comprises:
the access server is used for receiving an information acquisition request from the terminal equipment and mapping the information acquisition request to the launching engine server;
the system comprises a release engine server, a terminal device and a release engine server, wherein the release engine server is used for receiving a media information acquisition request of the terminal device, and the media information acquisition request comprises a media information display position identifier; if the media information display position is determined to correspond to a media information pulling time length threshold, adding the media information acquisition request into a time consumption management queue corresponding to the media information pulling time length threshold, and starting a timer aiming at the information acquisition request, wherein the time length of the timer is set as the information pulling time length threshold; acquiring a substitute media information pulling strategy corresponding to the media information display position according to the media information display position identification; pulling the media information according to the media information pulling strategy; when the information acquisition request is positioned at the head of the time-consuming management queue, judging whether a timer corresponding to the first information acquisition request is overtime, and if the timer is overtime, taking the media information acquisition request out of the time-consuming management queue; and if the media information is determined to be pulled, delivering the media information to the terminal equipment.
By adopting the technical scheme, if the media information is determined not to be pulled, whether the alternative media information is pulled is judged, and if so, the alternative media information is delivered to the terminal equipment, so that the media information timeout rate is reduced, and the media information filling rate is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
FIG. 1 is a schematic diagram of an implementation environment in accordance with an embodiment of the present invention;
fig. 2 is a schematic flow chart of a media information delivery method according to an embodiment of the present invention;
fig. 3A and 3B are schematic flow diagrams of a media information delivery method according to an embodiment of the present invention;
FIG. 4 is a diagram illustrating an advertisement data pull sequence according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of a delivery engine server according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of a delivery engine server according to an embodiment of the present invention;
fig. 7 is a schematic structural diagram of a media information delivery system according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The inventor of the present invention finds that, in the research process, the terminal device requests the media information delivery system to acquire the media information. When receiving the information request from the terminal device, the information delivery system acquires the media information from the corresponding media information source and returns the media information to the terminal device. In this way, the terminal device may present the media information at the corresponding information presentation location.
However, if the information source takes a long time to process the media information pull request message or encounters occasional network jitter, the media information delivery system cannot receive the media information returned from the information source within the preset media information pull duration. Under the above circumstances, the media information delivery system cannot return the media information to the terminal device within the preset media information pull duration, which results in a high timeout rate of the media information pull.
In addition, in the process of pulling the media information from the information source, if the suitable media information does not exist, the information source returns an empty message containing no media information or a message containing only partial media information to the information delivery system, so that the filling rate of the media information is low.
In view of this, embodiments of the present invention provide a method and an apparatus for acquiring media information, so as to reduce a timeout rate of the media information and improve a filling rate of the media information.
Fig. 1 is a schematic diagram of an implementation environment according to an embodiment of the invention. Referring to fig. 1, the implementation environment includes a terminal device 110, a media information delivery system 120, and an information source 130.
The terminal device 110 may be a terminal device with a data calculation processing function, including but not limited to a Smart phone (with a communication module installed), a palm computer, a tablet computer, a Smart television (Smart TV), and the like. These communication terminals are all installed with an operating system, including but not limited to: the Android operating system, the Symbian operating system, the Windows mobile operating system, and the apple iPhone OS operating system, among others.
The media information delivery system 120 may be a server, a server cluster composed of several servers, or a cloud computing service center. For example, as shown in fig. 1, the media delivery system includes an access server 121 and N delivery engine servers 122-1 to 111-N, where N is a positive integer.
The information source 130 may be a server, a server cluster composed of several servers, a cloud computing service center, or a database.
The terminal device 110 and the media information delivery system 120, the media information delivery system 120 and the information source 130 may be connected via a wireless network or a wired network, respectively.
Fig. 2 is an exemplary flowchart of an information obtaining method according to an embodiment of the present invention. The method may be applied to a delivery engine server as shown in figure 1. As shown in fig. 2, the method comprises the steps of:
step 201: and receiving a media information acquisition request of the terminal equipment, wherein the media information acquisition request comprises a media information display bit identifier.
Step 202: and if the media information display position is determined to correspond to a media information pulling time length threshold, adding the media information acquisition request into a time-consuming management queue corresponding to the media information pulling time length threshold, and starting a timer aiming at the information acquisition request, wherein the time length of the timer is set as the information pulling time length threshold.
Step 203: and acquiring a media information pulling strategy corresponding to the media information display position according to the media information display position identification.
Step 204: and pulling the media information according to the media information pulling strategy.
Step 205: and when the information acquisition request is positioned at the head of the time-consuming management queue, judging whether a timer corresponding to the first information acquisition request is overtime, and if so, taking the media information acquisition request out of the time-consuming management queue.
Step 206: and if the media information is determined to be pulled, delivering the media information to the terminal equipment.
In one embodiment, after receiving a media information acquisition request from a terminal device, acquiring a media information pre-pull strategy according to the media information display position identifier, pre-pulling media information to be displayed next time at the media information display position according to the media information pre-pull strategy, and storing the media information. And if the alternative media information is determined not to be pulled, judging whether pre-pulled media information corresponding to the media information display position identification is stored, and if so, releasing the pre-pulled media information to the terminal equipment.
In one embodiment, after receiving the media information acquisition request of the terminal device, the method further comprises: acquiring a media information substitution media information pulling strategy corresponding to the media information display position; pulling the alternative media information according to the alternative media information pulling strategy; if the media information is determined not to be pulled, judging whether the substitute media information is pulled or not, and if so, delivering the substitute media information to the terminal equipment.
In one embodiment, after the media information acquisition request is taken out of the time-consuming management queue, the information acquisition request is taken out of the time-consuming management queue and added into a processing queue; respectively creating N threads for the 1 st to Nth information acquisition requests in the processing queue, wherein N is an integer greater than 1; the N threads execute the following processing aiming at the corresponding information acquisition requests in parallel: taking out the information acquisition request from the processing queue; and judging whether the substitute media information is pulled or not, and if so, delivering the substitute media information to the terminal equipment.
In one embodiment, when the media information is pulled according to the media information pulling strategy, a media information pre-pulling strategy is obtained according to the media information display position identifier, and the media information to be displayed next time at the media information display position is pulled in advance according to the media information pre-pulling strategy and stored; after the media information acquisition request is taken out of the time-consuming management queue, adding the information acquisition request taken out of the time-consuming management queue into a processing queue; respectively creating N threads for the 1 st to Nth information acquisition requests in the processing queue, wherein N is an integer greater than 1; the N threads execute the following processing aiming at the corresponding information acquisition requests in parallel: taking out the information acquisition request from the processing queue; judging whether the substitute media information is pulled or not, and if so, releasing the substitute media information to a terminal device; and judging whether pre-pulled media information corresponding to the media information display position identification is stored or not, and if so, releasing the pre-pulled media information to the terminal equipment.
In one embodiment, after the alternative media information is determined to be pulled, it is determined whether the alternative media information is delivered to the terminal device within a preset time period before the current time, and if not, the operation of delivering the alternative media information to the terminal device is executed.
Fig. 3A and 3B are exemplary flowcharts of a media information obtaining method according to an embodiment of the present invention. As shown in fig. 3A and 3B, the method includes the following steps:
step 301: the access server receives a media information acquisition request from the terminal equipment, maps the media information acquisition request to a launch engine server corresponding to the terminal equipment, and forwards the media information acquisition request to the mapped launch engine server.
In one embodiment, the media information acquisition request includes a media information presentation bit identifier and a terminal device identifier. The media information acquisition request may further include the number of media information requested to be pulled.
In one embodiment, the media information delivery system includes a plurality of delivery engine servers for pulling corresponding media information according to a media information pull request, for example, picture advertisement information, video promotion information, which can be directly shown on a terminal device. Due to the limitation of processing capacity and storage capacity, each delivery engine server can only provide information pulling service for part of terminal devices. Each end device corresponds to a delivery engine server. According to the terminal device identifier, the access server maps each media information acquisition request from the terminal device to a delivery engine server corresponding to the terminal device through a consistency algorithm (e.g., a consistency hash algorithm). Thus, the launch engine server can pull the media information for the same terminal device.
Step 302: and judging whether the media information acquisition request needs time-consuming monitoring or not.
In one embodiment, according to the media information display bit identifier, it is determined whether the identified media information display bit has a corresponding pull duration threshold set in advance. If yes, determining that the media information acquisition request needs time-consuming monitoring.
If it is determined that the media information acquisition request needs time-consuming monitoring, executing step 303; otherwise, step 304 is performed.
In an embodiment, assuming that any media information acquisition request needs time-consuming management, the step 303 may be directly performed without performing the determination of whether the media information acquisition request needs time-consuming monitoring, that is, without performing the step 302.
Step 303: and adding the media information acquisition request into a time-consuming management queue corresponding to the pull duration threshold corresponding to the media information acquisition request.
In one embodiment, each pull duration threshold corresponds to a time-consuming management queue. Different media information corresponds to different pull duration thresholds. And adding the media information acquisition requests corresponding to the same pulling duration threshold value into the same time-consuming management queue. For example, a head-end ad may need to return ad information at 80ms, a video may need to return an ad at 150ms, and a body may need to return an ad at 200 ms. The above requests can be respectively put into different queues for time-consuming management, thereby avoiding the following situations: when an acquisition request corresponding to long-time-consumption media information is processed, an acquisition request corresponding to short-time-consumption media information may have overtime, so that an acquisition request corresponding to short-time-consumption media information cannot be returned in time.
In one embodiment, a timer is started for each media information acquisition request in the time-consuming management queue, and the time length of the timer is set as the time length threshold of the media information pulling, so as to monitor the time-consuming situation of the media information acquisition request.
Step 304: and acquiring a media information pulling strategy according to the media information display position identification and the terminal equipment identification, generating a media information pulling request according to the media information pulling strategy, and sending the media information pulling request to a corresponding first information source.
In one embodiment, the media information presentation bit identifier corresponds to a media information pull policy sequence, the information pull policy sequence includes at least one media information pull policy, and each media information pull policy corresponds to pulling one piece of information, including an information source and a media information type of the pulled media information. The information source is a platform and a system capable of providing media information data, for example, for advertisement information, the information source may be any one of the following platforms: a supplier Platform (SSP), an advertisement Network (ADN), and an advertisement trading Platform (ADX). The supplier platform is a platform for carrying out all-around analysis and management on the advertisement delivery of the media; the advertisement network is an advertisement system platform connecting the advertiser and the network media, can provide advertisement management, publishing and monitoring services for the advertiser, and can also cash the value of part of advertisement inventory for the media; the ad exchange is an open, online ad exchange that ties media and advertisers together. The media information type may be media information size information, for example, 288 × 640 pixels, 330 × 640 pixels.
After the media information pulling strategy sequence is obtained, whether the media information pulling strategy sequence comprises pulling history information corresponding to the terminal equipment is determined according to the terminal equipment identification, wherein the pulling history information corresponding to the terminal equipment is the initial position of the current pulling corresponding to the terminal equipment. For example, the media information pull policy sequence includes 5 media information pull policies, and if the terminal device has requested to use the first policy for pulling media information last time, the second media information pull policy is recorded as the pull history information of the terminal device. If the media information pulling sequence is determined to include the pulling history information of the terminal equipment, at least one media information pulling strategy is obtained from the media information pulling strategy indicated by the pulling history information, and the number of the obtained media information pulling strategies is the same as the number of the media information pulling in the media information obtaining request. If the media information pulling sequence does not comprise the pulling history information of the terminal equipment, at least one media information pulling strategy is obtained from a first media information pulling strategy in the media information pulling strategy sequence, and the number of the obtained media information pulling strategies is the same as that of the pulling information in the media information obtaining request.
In one embodiment, the generated media information pull request includes the type of media information pulled. The media information pull request may further include user information (e.g., user interest information) corresponding to the terminal device, a type of the terminal device (e.g., Android, Iphone), network information (wireless local area network, wireless communication network), and the like, for assisting the first information source in selecting appropriate information. Then, the information pulling request is sent to the first information source contained in the information pulling policy.
Step 305: and according to the obtained information pulling strategy, the launching engine server determines whether the information pulling strategy is configured with a corresponding alternative media information pulling strategy, if so, executing step 306, otherwise, executing step 307.
In one embodiment, step 306 may be performed without determining whether the information pull policy configures a corresponding alternative media information pull policy, i.e., without performing step 305. At this time, it is assumed that any information pulling policy is configured with a corresponding alternative media information pulling policy.
Step 306: and the delivery engine server acquires the alternative information pulling strategy, generates an alternative media information pulling request according to the acquired alternative information pulling strategy and sends the alternative media information pulling request to a corresponding second information source.
In one embodiment, the alternative media information pull policy includes an information source that pulls the alternative media information and an alternative media information type.
In one embodiment, the generated alternative media information pull request includes a pulled alternative media information type. The substitute media information pull request may further include user information (e.g., user interest information) corresponding to the terminal device, a type of the terminal device (e.g., Android, Iphone), network information (wireless local area network, wireless communication network), and the like, for assisting the second information source in selecting appropriate information. Then, the substitute media information pull request is sent to a second information source contained in the substitute media information pull policy.
Step 307: and according to the obtained media information pulling strategy, the launching engine server determines whether the media information pulling strategy is configured with a corresponding media information pre-pulling strategy, if so, executing step 308, otherwise, executing step 309.
In one embodiment, step 308 may be directly performed without determining whether the media information pull policy configures the corresponding media information pre-pull policy, i.e., without performing step 307. At this time, it is assumed that any media information pull policy is configured with a corresponding media information pre-pull policy.
Step 308: and the releasing engine server acquires the media information pre-pulling strategy, generates a media information pre-pulling request according to the acquired media information pre-pulling strategy and sends the media information pre-pulling request to a corresponding third information source.
In one embodiment, the information pre-pull policy includes an information source of the pre-pull media information and a type of the pre-pull media information.
In one embodiment, the generated media information pre-pull request includes a pre-pulled media information type. The media information pre-pull request may further include user information (e.g., user interest information) corresponding to the terminal device, a type of the terminal device (e.g., Android, Iphone), network information (wireless local area network, wireless communication network), and the like, for assisting the third information source in selecting appropriate media information. Then, the media information pre-pulling request is sent to a third information source contained in the media information pre-pulling strategy.
Step 309: if the media information pulling return message from the first information source is received, whether time-consuming management is performed on the corresponding media information acquisition request is judged, if yes, step 310 is executed, otherwise, step 311 is executed.
In one embodiment, if the media information pull return message from the first information source is received, step 310 is directly performed, assuming that any media information acquisition request needs time-consuming management.
Step 310: the delivery engine server returns the pulled media information to the terminal device, sets a return identification position corresponding to the media information acquisition request, and then executes step 318.
Step 311: the placement engine server determines if the alternative media information pull back message is cached, if so, step 312 is performed, otherwise, step 317 is performed.
Step 312: judging whether the media information pull return message contains the pulled media information; if so, step 313 is performed, otherwise, step 314 is performed.
Step 313: the media information is sent to the terminal device, and then step 318 is executed.
Step 314: and judging that the alternative media information pull return message contains the pulled alternative media information, if so, executing step 315, otherwise, executing step 316.
Step 315: the substitute media information is sent to the terminal device and then step 317 is performed.
Step 316: and returning the empty message to the terminal equipment.
Step 317: the media information pull return message is cached.
Step 318: if the alternative media information pull-back message from the second information source is received, whether time-consuming management is performed on the information acquisition request corresponding to the alternative media information is judged, if yes, step 319 is executed, otherwise, step 322 is executed.
In one embodiment, if an alternative media information pull return message is received from the second information source, step 319 is performed directly, assuming that any media information acquisition request requires time-consuming management.
Step 319: the launching engine server judges whether a corresponding return message is sent to the terminal equipment or not; if so, step 320 is performed, otherwise step 322 is performed.
Step 320: the alternative media information in the message is discarded and step 329 is performed.
Step 321: the substitute media information pull return message is cached and then step 329 is performed.
Step 322: the placement engine server determines if the media information pull return message is cached, if so, step 323 is performed, otherwise, step 328 is performed.
Step 323: judging whether the media information pull return message contains the pulled media information; if so, step 324 is performed, otherwise, step 325 is performed.
Step 324: the media information is sent to the terminal device and then step 329 is performed.
Step 325: determines whether the alternative media information pull return message contains the pulled alternative media information, if yes, executes step 326,
step 326: the substitute media information is sent to the terminal device, and then step 329 is executed.
Step 327: an empty message is returned to the terminal device and step 329 is performed.
Step 328: the replacement media information pull return message is cached.
Step 329: if a pre-pull return message from a third information source is received, the placement engine server caches the pre-pull media information in the message.
Step 330: and aiming at the media information acquisition request message subjected to time-consuming management, when the time corresponding to the media information acquisition request is determined to be overtime, the delivery engine server takes the media information acquisition request out of the time-consuming management queue and joins the time-consuming management queue into the processing queue.
In one embodiment, the processing queue is a lock-free queue. The lock-free queue is a queue realized based on atomic operation supported by Linux, and locking is not required when the queue is used, so that simultaneous access of multiple threads is met. Because the processing queue is a lock-free queue, the following steps can be executed in parallel on a plurality of media information acquisition requests in the processing queue by adopting different threads.
Step 331: the releasing engine server takes the media information acquisition request out of the processing queue, judges whether a return identification bit corresponding to the media information acquisition request is set, if so, ends the process, otherwise, executes step 332.
Step 332: and judging whether the alternative media information is cached, if so, sending the alternative media information to the terminal equipment, receiving the flow, and otherwise, executing the step 333.
Step 333: and judging whether the corresponding pre-pulling media information is stored, if so, sending the stored pre-pulling information to the terminal equipment, otherwise, returning an empty message to the terminal equipment.
In one embodiment, assuming that pre-pull media information is stored for any media information acquisition request, it may not be necessary to determine whether the corresponding pre-pull media information is stored, i.e., step 333 is not performed.
In this embodiment, the first information source, the second information source, and the third information source may be the same information source or different information sources, which is not limited in the present invention.
In this embodiment, the steps may be performed sequentially or simultaneously. For example, the steps 304, 306, and 308 may be executed sequentially or simultaneously, which is not limited in the present invention.
In the above embodiment, the delivery engine server may determine in advance whether to configure a corresponding alternative media information pulling policy for the media information pulling policy. Specifically, according to factors such as a network condition where an information source is located in the media information pulling policy, an information source processing speed, and the like, the delivery engine server determines whether to configure a corresponding alternative media information pulling policy for the media information pulling policy. For example, if the information source corresponding to the media information pull policy is a local cache database, it is not necessary to configure a corresponding replacement policy; if the network where the information source corresponding to the media information pulling policy is located has occasional jitter, a corresponding replacement policy needs to be configured for the media information pulling policy.
In the above embodiment, the delivery engine server may determine in advance whether to configure a corresponding media information pre-pull policy for the media information pull policy. Specifically, the delivery engine server may determine whether to configure a corresponding media information pre-pull policy for the media information pull policy according to the media information presentation type. For example, if the media information presentation type is a loop presentation, a corresponding pre-pull policy needs to be configured for the media information pull policy.
In the above embodiment, the terminal device may be configured with a media information pulling policy, a substitute media information pulling policy, and a media information pre-pulling policy at the same time. Specifically, when a media information acquisition request of a terminal device is received, a media information pulling strategy, a substitute media information pulling strategy and a pre-pulling strategy corresponding to the media information display position are acquired according to the media information display position identifier. And pulling the media information according to the media information pulling strategy. And pulling the alternative media information according to the alternative media information pulling strategy. And according to the media information pre-pulling strategy, pre-pulling the media information to be displayed next time at the media information display position, and storing the media information, wherein the stored pre-pulling information can be used when a media information acquisition request is received next time. Responding to the current media information acquisition request, and if the media information is determined to be pulled, delivering the media information to the terminal equipment. If the media information is determined not to be pulled, judging whether the substitute media information is pulled or not, and if so, delivering the substitute media information to the terminal equipment. And if the alternative media information is determined not to be pulled, judging whether pre-pulled media information corresponding to the media information display position identification is stored, and if so, releasing the pre-pulled media information to the terminal equipment.
In the following, advertisement data delivery is taken as a specific example. In the advertisement data pull sequence chart shown in fig. 4, it is assumed that the advertisement request needs time-consuming management. When receiving an advertisement request (AdsReq ()) from a media device, the advertisement delivery system adds the advertisement request to a corresponding time-consuming management queue by calling a pull request queue function (pushReqInQueue ()); obtaining an advertisement pulling strategy, a substitute advertisement pulling strategy and an advertisement pre-pulling strategy corresponding to the advertisement request by calling an obtaining strategy function (getStrategy ()); respectively constructing new advertisement requests according to the acquired strategies by calling a new advertisement request constructing function (contentutNewReq ()); and sending the constructed new advertisement requests (newAdsReq1(), newAdsReq2(), newAdsReq3() and newAdsReq1. ()) to corresponding advertisement sources (supplier platform, advertisement network, advertisement trading platform and other advertisement sources).
The advertisement delivery system receives advertisement responses (adsResp1(), adsResp2(), adsResp3(), adsResp. ()) from the advertisement sources; calling an advertisement data extracting function (parseAdsData ()) to extract advertisement data in the advertisement response, and calling a filtering function (doFilter ()) to filter the extracted advertisement data.
The advertisement delivery system calls a request timeout judging function (reqTimeOut ()) to judge whether the advertisement request is timeout; if not, calling a construct advertisement response function (containrespads ()) to construct an advertisement response containing currently pulled advertisement data, calling an update response state function (updateRespStatus ()) to update a response state, and sending the advertisement response to the media device; if time is out, calling a get advertisement function (getatsdfromcache ()) to get substitute advertisement data from the cache or pre-pull advertisement data, calling a construct advertisement response function (contectrespads ()) to construct an advertisement response, wherein the advertisement response contains the substitute advertisement data or pre-pull advertisement data, calling an update response state function (updateRespStatus ()) to update the response state, and sending the advertisement response message to the media device.
The following are embodiments of the apparatus of the present invention that may be used to perform corresponding method embodiments of the present invention. For details which are not disclosed in the embodiments of the apparatus of the present invention, reference is made to the description of the embodiments of the method of the present invention.
Fig. 5 is a schematic structural diagram of a delivery engine server according to an embodiment of the present invention. As shown in fig. 5, the placement engine server 500 includes: a receiving module 501, a time-consuming management module 502, an obtaining module 503, a pulling module 504 and a releasing module 505. Wherein the content of the first and second substances,
a receiving module 501, configured to receive a media information obtaining request of a terminal device, where the media information obtaining request includes a media information display bit identifier;
a time-consuming management module 502, configured to add the media information obtaining request to a time-consuming management queue corresponding to a media information pulling duration threshold if it is determined that the media information display position corresponds to the media information pulling duration threshold, and start a timer for the information obtaining request, where the time duration of the timer is set as the information pulling duration threshold;
an obtaining module 503, configured to obtain, according to the media information display bit identifier, a media information pulling policy corresponding to the media information display bit;
a pulling module 504, configured to pull the media information according to the media information pulling policy;
the time-consuming management module 502 is further configured to, if it is determined that the media information presentation position corresponds to a media information pulling time length threshold, add the media information acquisition request to a time-consuming management queue corresponding to the media information pulling time length threshold, and start a timer for the information acquisition request, where the time length of the timer is set as the information pulling time length threshold;
and a releasing module 505, configured to release the media information to the terminal device if it is determined that the media information is pulled.
In an embodiment, the obtaining module 503 is further configured to obtain, according to the media information display bit identifier, a substitute media information pull policy corresponding to the media information display bit.
The pull module 504 is further configured to pull the alternative media information according to the alternative media information pull policy;
the releasing module 505 is further configured to determine whether the alternative media information is pulled if it is determined that the media information is not pulled, and release the alternative media information to a terminal device if the alternative media information is pulled.
In one embodiment, the obtaining module 502 is further configured to obtain a media information pre-pull policy according to the media information display bit identifier;
the pulling module 503 is further configured to pre-pull the media information to be displayed next time at the media information display position according to the media information pre-pulling policy, and store the media information;
the releasing module 504 is further configured to determine whether pre-pull media information corresponding to the media information presentation bit identifier is stored if it is determined that the substitute media information is not pulled; and if so, delivering the pre-pull media information to the terminal equipment.
In one embodiment, the releasing module 504 is configured to, after taking the media information obtaining request out of the time-consuming management queue, add the information obtaining request taken out of the time-consuming management queue to a processing queue; respectively creating N threads for the 1 st to Nth information acquisition requests in the processing queue, wherein N is an integer greater than 1;
the N threads execute the following processing aiming at the corresponding information acquisition requests in parallel:
taking out the information acquisition request from the processing queue;
and judging whether the substitute media information is pulled or not, and if so, sending the substitute media information to terminal equipment.
In one embodiment, the obtaining module 502 is further configured to, when the media information is pulled according to the media information pulling policy, obtain a media information pre-pulling policy according to the media information display bit identifier;
the pulling module 503 is further configured to pre-pull the media information to be displayed next time at the media information display position according to the media information pre-pulling policy, and store the media information;
the releasing module 504 is further configured to add the information acquisition request taken out from the time-consuming management queue to a processing queue after the media information acquisition request is taken out from the time-consuming management queue; respectively creating N threads for the 1 st to Nth information acquisition requests in the processing queue, wherein N is an integer greater than 1;
the N threads execute the following processing aiming at the corresponding information acquisition requests in parallel:
taking out the information acquisition request from the processing queue;
judging whether the substitute media information is pulled or not, if so, sending the substitute media information to terminal equipment;
and judging whether pre-pull media information corresponding to the media information display bit identifier is stored or not, and if so, sending the pre-pull media information to the terminal equipment.
In an embodiment, the delivering module 504 is further configured to, after determining that the alternative media information is pulled, determine whether the alternative media information has been sent to the terminal device within a preset time period before the current time, and if not, execute the operation of sending the alternative media information to the terminal device.
Fig. 6 is a schematic structural diagram of a delivery engine server according to an embodiment of the present invention. As shown in fig. 6, the delivery engine server includes: a processor 601, a non-volatile computer-readable memory 602, a display unit 603, a network communication interface 604. These components communicate over a bus 605.
In this embodiment, the memory 602 stores a plurality of program modules, including an operating system 606, a network communication module 607, and an application program 608.
The processor 601 may read various modules (not shown in the figure) included in the application program in the memory 602 to execute various functional applications of the apparatus and data processing. The processor 601 in this embodiment may be one or more, and may be a CPU, a processing unit/module, an ASIC, a logic module, a programmable gate array, or the like.
The application 608 may include: and a media information delivery module 609. The media delivery module 609 may include a set of computer-executable instructions 609-1 and corresponding metadata and heuristics 609-2 formed by the various functional modules of the apparatus shown in fig. 5. These sets of computer-executable instructions may be executed by the processor 601 and perform the methods shown in fig. 2 or 3, or the functions of the server shown in fig. 5.
In this embodiment, the network communication interface 604 and the network communication module 607 cooperate to complete the transceiving of various network signals of the information interaction device.
The display unit 603 has a display panel, such as a liquid crystal display, for inputting and displaying related information.
Fig. 7 is a schematic structural diagram of a media information delivery system according to an embodiment of the present invention. As shown in fig. 7, the media information delivery system 700 includes an access server 701 and a delivery engine server 702.
The access server 701 is configured to receive an information acquisition request from a terminal device, and map the information acquisition request to a delivery engine server;
the delivery engine server 702 is configured to receive a media information acquisition request of a terminal device, where the media information acquisition request includes a media information display bit identifier; if the media information display position is determined to correspond to a media information pulling time length threshold, adding the media information acquisition request into a time consumption management queue corresponding to the media information pulling time length threshold, and starting a timer aiming at the information acquisition request, wherein the time length of the timer is set as the information pulling time length threshold; acquiring a substitute media information pulling strategy corresponding to the media information display position according to the media information display position identification; pulling the media information according to the media information pulling strategy; when the information acquisition request is positioned at the head of the time-consuming management queue, judging whether a timer corresponding to the first information acquisition request is overtime, and if the timer is overtime, taking the media information acquisition request out of the time-consuming management queue; and if the media information is determined to be pulled, delivering the media information to the terminal equipment.
In an embodiment, the access server 701 is configured to map the information obtaining request to a delivery engine server corresponding to the terminal device.
In addition, functional modules in the embodiments of the present invention may be integrated into one processing unit, or each module may exist alone physically, or two or more modules are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit. The functional modules of the embodiments may be located in one terminal or network node, or may be distributed over a plurality of terminals or network nodes.
In addition, each of the embodiments of the present invention can be realized by a data processing program executed by a data processing apparatus such as a computer. It is clear that the data processing program constitutes the invention. Further, the data processing program, which is generally stored in one storage medium, is executed by directly reading the program out of the storage medium or by installing or copying the program into a storage device (such as a hard disk and/or a memory) of the data processing device. Such a storage medium therefore also constitutes the present invention. The storage medium may use any type of recording means, such as a paper storage medium (e.g., paper tape, etc.), a magnetic storage medium (e.g., a flexible disk, a hard disk, a flash memory, etc.), an optical storage medium (e.g., a CD-ROM, etc.), a magneto-optical storage medium (e.g., an MO, etc.), and the like.
The invention therefore also provides a storage medium in which a data processing program is stored which is designed to carry out any one of the embodiments of the method according to the invention described above.
It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, where the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (16)
1. A method for delivering media information, the method comprising:
receiving a media information acquisition request of a terminal device, wherein the media information acquisition request comprises a media information display bit identifier;
if the media information display position is determined to correspond to a media information pulling time length threshold, adding the media information acquisition request to a time-consuming management queue corresponding to the media information pulling time length threshold, and starting a timer aiming at the media information acquisition request, wherein the time length of the timer is set as the media information pulling time length threshold, each pulling time length threshold corresponds to one time-consuming management queue, and different media information corresponds to different pulling time length thresholds;
acquiring a media information pulling strategy corresponding to the media information display position according to the media information display position identification;
pulling the media information according to the media information pulling strategy;
when the media information acquisition request is positioned at the head of the time-consuming management queue, judging whether a timer corresponding to the media information acquisition request is overtime, and if the timer is overtime, taking the media information acquisition request out of the time-consuming management queue;
and if the media information is determined to be pulled, delivering the media information to the terminal equipment.
2. The method of claim 1, wherein after receiving the media information acquisition request from the terminal device, the method further comprises:
acquiring a media information pre-pulling strategy according to the media information display position identification, pre-pulling media information to be displayed next time at the media information display position according to the media information pre-pulling strategy, and storing the media information;
if it is determined that the alternative media information is not pulled, further comprising:
and judging whether pre-pulled media information corresponding to the media information display position identification is stored or not, and if so, releasing the pre-pulled media information to the terminal equipment.
3. The method of claim 1, wherein after receiving a media information acquisition request from a terminal device, the method further comprises:
acquiring a media information substitution media information pulling strategy corresponding to the media information display position;
pulling the alternative media information according to the alternative media information pulling strategy;
if the media information is determined not to be pulled, judging whether the substitute media information is pulled or not, and if so, delivering the substitute media information to the terminal equipment.
4. The method of claim 1, further comprising, after the retrieving the media information acquisition request from the time-consuming management queue:
adding the media information acquisition request taken out from the time-consuming management queue into a processing queue; respectively creating N threads for the 1 st to Nth media information acquisition requests in the processing queue, wherein N is an integer greater than 1;
the N threads execute the following processing aiming at the corresponding media information acquisition requests in parallel:
taking the media information acquisition request out of the processing queue;
and judging whether the substitute media information is pulled or not, and if so, delivering the substitute media information to the terminal equipment.
5. The method of claim 1, wherein when pulling the media information according to the media information pulling policy, further comprising:
acquiring a media information pre-pulling strategy according to the media information display position identification, pre-pulling media information to be displayed next time at the media information display position according to the media information pre-pulling strategy, and storing the media information;
after the media information acquisition request is taken out from the time-consuming management queue, the method further comprises:
adding the media information acquisition request taken out from the time-consuming management queue into a processing queue; respectively creating N threads for the 1 st to Nth media information acquisition requests in the processing queue, wherein N is an integer greater than 1;
the N threads execute the following processing aiming at the corresponding media information acquisition requests in parallel:
taking the media information acquisition request out of the processing queue;
judging whether the substitute media information is pulled or not, and if so, releasing the substitute media information to a terminal device;
and judging whether pre-pulled media information corresponding to the media information display position identification is stored or not, and if so, releasing the pre-pulled media information to the terminal equipment.
6. The method of claim 1, wherein after determining to pull the alternative media information, further comprising:
and judging whether the alternative media information is delivered to the terminal equipment within a preset time period before the current moment, and if not, executing the operation of delivering the alternative media information to the terminal equipment.
7. A placement engine server, comprising:
the receiving module is used for receiving a media information acquisition request of the terminal equipment, wherein the media information acquisition request comprises a media information display bit identifier;
a time-consuming management module, configured to add the media information acquisition request to a time-consuming management queue corresponding to a media information pulling time threshold if it is determined that the media information display position corresponds to the media information pulling time threshold, and start a timer for the media information acquisition request, where the timer time is set as the information pulling time threshold, each pulling time threshold corresponds to a time-consuming management queue, and different media information corresponds to different pulling time thresholds;
the acquisition module is used for acquiring a media information pulling strategy corresponding to the media information display position according to the media information display position identification;
the pulling module is used for pulling the media information according to the media information pulling strategy;
the time-consuming management module is further configured to, when the media information acquisition request is located at the head of the time-consuming management queue, determine whether a timer corresponding to the media information acquisition request is overtime, and if the timer is overtime, take out the media information acquisition request from the time-consuming management queue;
and the releasing module is used for releasing the media information to the terminal equipment if the media information is determined to be pulled.
8. The server according to claim 7, wherein the obtaining module is further configured to obtain a media information pre-pull policy according to the media information presentation bit identifier;
the pull module is further used for pulling the media information to be displayed next time at the media information display position in advance according to the media information pre-pull strategy and storing the media information;
the releasing module is further used for judging whether pre-pulled media information corresponding to the media information display position identification is stored or not if the alternative media information is determined not to be pulled; and if so, delivering the pre-pull media information to the terminal equipment.
9. The server according to claim 7,
the acquisition module is further used for acquiring a substitute media information pulling strategy corresponding to the media information display position according to the media information display position identification;
the pull module is further used for pulling the alternative media information according to the alternative media information pull strategy;
the releasing module is further used for judging whether the substitute media information is pulled or not if the media information is determined not to be pulled, and releasing the substitute media information to a terminal device if the substitute media information is pulled.
10. The server according to claim 7, wherein the delivering module is configured to, after taking the media information obtaining request out of the time-consuming management queue, add the media information obtaining request taken out of the time-consuming management queue to a processing queue; respectively creating N threads for the 1 st to Nth media information acquisition requests in the processing queue, wherein N is an integer greater than 1;
the N threads execute the following processing aiming at the corresponding media information acquisition requests in parallel:
taking the media information acquisition request out of the processing queue;
and judging whether the substitute media information is pulled or not, and if so, sending the substitute media information to terminal equipment.
11. The server according to claim 7, wherein the obtaining module is further configured to, when the media information is pulled according to the media information pulling policy, obtain a media information pre-pulling policy according to the media information presentation bit identifier;
the pull module is further used for pulling the media information to be displayed next time at the media information display position in advance according to the media information pre-pull strategy and storing the media information;
the releasing module is further used for adding the media information acquisition request taken out from the time-consuming management queue into a processing queue after the media information acquisition request is taken out from the time-consuming management queue; respectively creating N threads for the 1 st to Nth media information acquisition requests in the processing queue, wherein N is an integer greater than 1;
the N threads execute the following processing aiming at the corresponding media information acquisition requests in parallel:
taking the media information acquisition request out of the processing queue;
judging whether the substitute media information is pulled or not, if so, sending the substitute media information to terminal equipment;
and judging whether pre-pull media information corresponding to the media information display bit identifier is stored or not, and if so, sending the pre-pull media information to the terminal equipment.
12. The server according to claim 7, wherein the delivery module is further configured to, after determining that the alternative media information is pulled, determine whether the alternative media information has been sent to the terminal device within a preset time period before a current time, and if not, perform the operation of sending the alternative media information to the terminal device.
13. A media information delivery system, comprising:
the access server is used for receiving a media information acquisition request from the terminal equipment and mapping the media information acquisition request to the launching engine server;
the system comprises a release engine server, a terminal device and a release engine server, wherein the release engine server is used for receiving a media information acquisition request of the terminal device, and the media information acquisition request comprises a media information display position identifier; if the media information display position is determined to correspond to a media information pulling time length threshold, adding the media information acquisition request into a time consumption management queue corresponding to the media information pulling time length threshold, and starting a timer aiming at the media information acquisition request, wherein the time length of the timer is set as the information pulling time length threshold; acquiring a substitute media information pulling strategy corresponding to the media information display position according to the media information display position identification; pulling the media information according to the media information pulling strategy; when the media information acquisition request is positioned at the head of the time-consuming management queue, judging whether a timer corresponding to the media information acquisition request is overtime, and if the timer is overtime, taking the media information acquisition request out of the time-consuming management queue; and if the media information is determined to be pulled, releasing the media information to the terminal equipment, wherein each pulling time length threshold corresponds to one time-consuming management queue, and different media information corresponds to different pulling time length thresholds.
14. The system according to claim 13, wherein the access server is configured to map the media information obtaining request to a delivery engine server corresponding to the terminal device.
15. A placement engine server, comprising: a processor, a memory;
the memory for storing a computer program;
the processor is configured to execute the method of any one of claims 1-6 by calling the computer program.
16. A computer-readable storage medium having computer-readable instructions stored thereon for execution by at least one processor to perform the method of any one of claims 1-6.
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