CN111383038A - Advertisement display method and device of mobile terminal, mobile terminal and storage medium - Google Patents

Advertisement display method and device of mobile terminal, mobile terminal and storage medium Download PDF

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Publication number
CN111383038A
CN111383038A CN201811615003.0A CN201811615003A CN111383038A CN 111383038 A CN111383038 A CN 111383038A CN 201811615003 A CN201811615003 A CN 201811615003A CN 111383038 A CN111383038 A CN 111383038A
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Prior art keywords
advertisement
displayed
mobile terminal
data
list
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CN201811615003.0A
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崔巍
杨晓明
王巍
张志平
胡道生
夏曙东
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Beijing Transwiseway Information Technology Co Ltd
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Beijing Transwiseway Information Technology Co Ltd
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Priority to CN201811615003.0A priority Critical patent/CN111383038A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements

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  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
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  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract

The embodiment of the invention discloses an advertisement display method and device of a mobile terminal, the mobile terminal and a storage medium, wherein the method comprises the following steps: acquiring advertisement display data of a mobile terminal and generating a terminal advertisement display list; receiving advertisement data to be displayed sent by a server; comparing the advertisement data to be displayed with the terminal advertisement display list, and synchronizing the exposure state of the advertisement to be displayed in the advertisement data to be displayed at the mobile terminal according to the exposure state; if all the exposure states of the advertisements to be displayed in the advertisement data to be displayed are exposed, resetting the exposure states of all the advertisements to be displayed as unexposed; and calling the cache data of the advertisements to be displayed according to the advertisement arrangement sequence in the list of the advertisements to be displayed, and displaying the advertisement information. According to the technical scheme of the embodiment of the invention, the mobile terminal can display the advertisement according to the preset priority, and the advertisement operation target can be achieved.

Description

Advertisement display method and device of mobile terminal, mobile terminal and storage medium
Technical Field
The embodiment of the invention relates to the internet technology, in particular to an advertisement display method and device of a mobile terminal, the mobile terminal and a storage medium.
Background
In the advertisement display of the mobile terminal, the accurate display after the advertisement is cached is an important link.
In the prior art, a mobile terminal generally receives an advertisement buffer transmitted by a server, and the mobile terminal randomly displays the advertisement. Although the random advertisement display is easy to realize, the degree of advertisement display cannot be controlled, and when the advertisement data is newly added at the server, the advertisement display times are not balanced, which affects the achievement of the advertisement operation target.
Disclosure of Invention
The embodiment of the invention provides an advertisement display method and device of a mobile terminal, the mobile terminal and a storage medium, so that the mobile terminal can display advertisements according to preset priority.
In a first aspect, an embodiment of the present invention provides an advertisement display method for a mobile terminal, including:
acquiring advertisement display data of a mobile terminal and generating a terminal advertisement display list; the terminal advertisement display list comprises advertisement identification information and an exposure state;
receiving advertisement data to be displayed sent by a server; the advertisement data to be displayed comprises advertisement cache data to be displayed and an advertisement list to be displayed, wherein the advertisement list to be displayed comprises advertisement identification information and an exposure state of the advertisement to be displayed;
comparing the advertisement data to be displayed with the terminal advertisement display list, and synchronizing the exposure state of the advertisement to be displayed in the advertisement data to be displayed at the mobile terminal according to the exposure state;
if all the exposure states of the advertisements to be displayed in the advertisement data to be displayed are exposed, resetting the exposure states of all the advertisements to be displayed as unexposed;
and calling the cache data of the advertisements to be displayed according to the advertisement arrangement sequence in the list of the advertisements to be displayed, and displaying advertisement information.
In a second aspect, an embodiment of the present invention further provides an advertisement display apparatus for a mobile terminal, including:
the terminal advertisement display list generating module is used for acquiring advertisement display data of the mobile terminal and generating a terminal advertisement display list; the terminal advertisement display list comprises advertisement identification information and an exposure state;
the advertisement data receiving module to be displayed is used for receiving the advertisement data to be displayed sent by the server; the advertisement data to be displayed comprises advertisement cache data to be displayed and an advertisement list to be displayed, wherein the advertisement list to be displayed comprises advertisement identification information and an exposure state of the advertisement to be displayed;
the exposure state comparison synchronization module is used for comparing the advertisement data to be displayed with the terminal advertisement display list and synchronizing the exposure state of the advertisement to be displayed in the advertisement data to be displayed at the mobile terminal according to the exposure state;
the exposure state resetting module is used for resetting the exposure states of all the advertisements to be displayed into unexposed states if all the exposure states of the advertisements to be displayed in the advertisement data to be displayed are exposed;
and the advertisement display module is used for calling the cache data of the advertisements to be displayed according to the advertisement arrangement sequence in the list of the advertisements to be displayed and displaying advertisement information.
In a third aspect, an embodiment of the present invention further provides a mobile terminal, where the mobile terminal includes:
one or more processors;
a memory for storing one or more programs;
the communication device is used for communicating with the server;
when the one or more programs are executed by the one or more processors, the one or more processors implement the advertisement presentation method of the mobile terminal according to any embodiment of the present invention.
In a fourth aspect, embodiments of the present invention further provide a storage medium containing computer-executable instructions, which when executed by a computer processor, are configured to perform an advertisement presentation method for a mobile terminal as provided in any of the embodiments of the present invention.
The embodiment of the invention adjusts the sequence of advertisement display by synchronizing the advertisement exposure states, solves the problem that the degree of advertisement display cannot be controlled, realizes the display of the advertisements according to the preset priority and achieves the effect of the advertisement operation target.
Drawings
Fig. 1 is a flowchart of an advertisement displaying method of a mobile terminal according to a first embodiment of the present invention;
fig. 2 is a flowchart of an advertisement displaying method of a mobile terminal according to a second embodiment of the present invention;
fig. 3 is a schematic structural diagram of an advertisement displaying apparatus of a mobile terminal according to a third embodiment of the present invention;
fig. 4 is a schematic structural diagram of a mobile terminal in a fourth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of an advertisement displaying method of a mobile terminal according to an embodiment of the present invention, where the embodiment is applicable to a situation where an advertisement is displayed on the mobile terminal, and the method may be executed by an advertisement displaying apparatus of the mobile terminal, where the apparatus may be implemented by hardware and/or software, and the method specifically includes the following steps:
and 110, acquiring advertisement display data of the mobile terminal and generating a terminal advertisement display list.
The terminal advertisement display list comprises advertisement identification information and an exposure state. One showing of the advertisement in the screen of the mobile terminal is called one exposure. Before the advertisement display data of the mobile terminal is obtained and the terminal advertisement display list is generated, the condition of displaying the advertisement of the mobile terminal is recorded, the advertisement display operation is obtained, the exposure state of the displayed advertisement is recorded as being exposed, and the exposed state is stored in a mobile terminal database. The advertisements displayed by the mobile terminal have unique advertisement identification information, and the advertisement identification information is used for distinguishing the advertisements.
And step 120, receiving advertisement data to be displayed sent by the server.
The advertisement data to be displayed comprises advertisement cache data to be displayed and an advertisement list to be displayed, and the advertisement list to be displayed comprises advertisement identification information and an exposure state of the advertisement to be displayed. The mobile terminal requests the latest advertisement data to the server side, and the server side sends the advertisement data to be displayed to the mobile terminal. The server side advertisement is made into an advertisement list to be displayed according to the display priority, namely the advertisement arrangement sequence in the advertisement list to be displayed is the advertisement display priority. Each advertisement to be displayed in the advertisement list to be displayed needs unique advertisement identification information for distinguishing the advertisements, and is attached with an exposure state, and the exposure state in the advertisement list to be displayed is empty.
And step 130, comparing the advertisement data to be displayed with the terminal advertisement display list, and synchronizing the exposure state of the advertisement to be displayed in the advertisement data to be displayed at the mobile terminal according to the exposure state.
The advertisement identification information recorded in the advertisement list to be displayed in the advertisement data to be displayed is matched with the advertisement identification information of the terminal advertisement display list, and for the advertisements with the same advertisement identification information, the exposure state in the terminal advertisement display list is synchronized into the advertisement list to be displayed.
Step 140, if all the exposure states of the to-be-shown advertisements in the to-be-shown advertisement data are exposed, resetting the exposure states of all the to-be-shown advertisements to be unexposed.
If all the advertisements to be displayed in the advertisement data to be displayed are exposed by the mobile terminal, and the exposure states in the advertisement list to be displayed are all exposed at this time, it is indicated that all the advertisements to be displayed are completely exposed, and the exposure states of all the advertisements to be displayed are reset to be unexposed, so that a new round of loading exposure can be started again according to the priority.
And 150, calling the cache data of the advertisements to be displayed according to the arrangement sequence of the advertisements in the list of the advertisements to be displayed, and displaying the advertisement information.
And the advertisement arrangement sequence in the advertisement list to be displayed is used as the priority of advertisement display, and the advertisement is displayed in the screen of the mobile terminal.
According to the technical scheme, the advertisement display sequence is adjusted by synchronizing the advertisement exposure states, the problem that the degree of advertisement display cannot be controlled is solved, the advertisement is displayed according to the preset priority, and the effect of an advertisement operation target is achieved.
Example two
Fig. 2 is a flowchart of an advertisement display method of a mobile terminal according to a second embodiment of the present invention, where the technical solution of this embodiment is further refined based on the above technical solution, and the method includes:
step 210, obtaining advertisement display data of the mobile terminal, and generating a terminal advertisement display list.
The terminal advertisement display list comprises advertisement identification information and an exposure state. Optionally, obtaining advertisement display data of the mobile terminal, and generating a terminal advertisement display list, includes: reading advertisement display data in a mobile terminal database to a memory; traversing advertisement display data in the memory, and acquiring advertisement identification information and an exposure state of an advertisement in the mobile terminal; and generating a terminal advertisement display list according to the acquired advertisement identification information and the exposure state of the advertisement in the mobile terminal. After generating the terminal advertisement display list, the method further comprises the following steps: and clearing the advertisement display data in the memory and clearing the advertisement display data in the mobile terminal database.
And step 220, receiving advertisement data to be displayed sent by the server.
The advertisement data to be displayed comprises advertisement cache data to be displayed and an advertisement list to be displayed, and the advertisement list to be displayed comprises advertisement identification information and an exposure state of the advertisement to be displayed.
And step 230, comparing the advertisement data to be displayed with the terminal advertisement display list, and synchronizing the exposure state of the advertisement to be displayed in the advertisement data to be displayed at the mobile terminal according to the exposure state.
The advertisement data to be displayed in the synchronized overexposure state can be stored in a mobile terminal database and simultaneously recorded into one of the contents. And calling the cache data of the advertisement to be displayed and the list of the advertisement to be displayed from the memory when the advertisement is displayed.
And 240, if at least part of the exposure states of the advertisements to be displayed in the advertisement data to be displayed are unexposed, calling advertisement cache data in the mobile terminal database according to the advertisement arrangement sequence in the advertisement list to be displayed, and preferentially displaying the advertisements to be displayed which are not exposed at the mobile terminal.
The advertisement data to be displayed and the terminal advertisement display list are compared, the exposure state of the advertisement to be displayed in the advertisement data to be displayed is synchronized at the mobile terminal according to the exposure state, if the advertisement to be displayed in the advertisement list to be displayed is not completely exposed by the mobile terminal before, and the unexposed advertisement to be displayed is still available, then the unexposed advertisement to be displayed is preferentially displayed, and the unexposed advertisement to be displayed is displayed according to the sequence in the advertisement list to be displayed.
And step 250, after the advertisement to be displayed is displayed on the mobile terminal, modifying the exposure state into the exposed state.
After the advertisement to be displayed which is not exposed before is displayed, the exposure state of the advertisement to be displayed is exposed, and a new round of loading exposure can be started again according to the priority level until all the advertisement to be displayed which is not exposed before is displayed.
Step 260, if all the exposure states of the advertisements to be shown in the advertisement data to be shown are exposed, resetting the exposure states of all the advertisements to be shown as unexposed.
And 270, calling the cache data of the advertisements to be displayed according to the advertisement arrangement sequence in the list of the advertisements to be displayed, and displaying the advertisement information.
According to the technical scheme of the embodiment, when the advertisements which are not displayed by the mobile terminal exist in the advertisements to be displayed, the advertisements are preferentially displayed, so that the exposure times of the advertisements are balanced, and the advertisement operation target is favorably achieved.
EXAMPLE III
Fig. 3 is a schematic structural diagram of an advertisement displaying apparatus of a mobile terminal according to a third embodiment of the present invention, where the apparatus includes:
a terminal advertisement display list generating module 310, configured to obtain advertisement display data of the mobile terminal and generate a terminal advertisement display list; the terminal advertisement display list comprises advertisement identification information and an exposure state;
the advertisement data to be displayed receiving module 320 is configured to receive advertisement data to be displayed sent by a server; the advertisement data to be displayed comprises advertisement cache data to be displayed and an advertisement list to be displayed, wherein the advertisement list to be displayed comprises advertisement identification information and an exposure state of the advertisement to be displayed;
the exposure state comparison synchronization module 330 is configured to compare the advertisement data to be displayed with the terminal advertisement display list, and synchronize an exposure state of an advertisement to be displayed in the advertisement data to be displayed at the mobile terminal according to the exposure state;
an exposure state resetting module 340, configured to reset the exposure states of all the advertisements to be displayed as unexposed if all the exposure states of the advertisements to be displayed in the advertisement data to be displayed are exposed;
and the advertisement display module 350 is configured to call the cache data of the advertisements to be displayed according to the advertisement arrangement sequence in the list of the advertisements to be displayed, and display the advertisement information.
According to the technical scheme, the advertisement display sequence is adjusted by synchronizing the advertisement exposure states, the problem that the degree of advertisement display cannot be controlled is solved, the advertisement is displayed according to the preset priority, and the effect of an advertisement operation target is achieved.
Optionally, the advertisement display device of the mobile terminal further includes:
the unexposed advertisement display module is used for comparing the advertisement data to be displayed with the terminal advertisement display list, synchronizing the exposure state of the advertisement to be displayed in the advertisement data to be displayed at the mobile terminal according to the exposure state, calling advertisement cache data in a mobile terminal database according to the advertisement arrangement sequence in the advertisement list to be displayed if the advertisement to be displayed which is not exposed at the mobile terminal exists in the advertisement list to be displayed, and preferentially displaying the advertisement to be displayed which is not exposed at the mobile terminal;
and the exposure state modification module is used for modifying the exposure state into an exposed state after the advertisement to be displayed is displayed on the mobile terminal.
Optionally, the advertisement display device of the mobile terminal further includes:
and the advertisement exposure state recording module is used for acquiring advertisement display operation before acquiring the advertisement display data of the mobile terminal and generating a terminal advertisement display list, recording the exposure state of the displayed advertisement as exposed and storing the exposed state in a mobile terminal database.
Optionally, the terminal advertisement display list generating module includes:
the advertisement display data reading unit is used for reading the advertisement display data in the mobile terminal database into the memory;
the identification information and exposure state acquisition unit is used for traversing advertisement display data in the memory and acquiring advertisement identification information and exposure state of the advertisement in the mobile terminal;
and the terminal advertisement display list unit is used for generating a terminal advertisement display list according to the acquired advertisement identification information and the exposure state of the advertisement in the mobile terminal.
Optionally, the terminal advertisement display list generating module further includes:
and the advertisement display data clearing unit is used for clearing the advertisement display data in the memory and clearing the advertisement display data in the mobile terminal database after the terminal advertisement display list is generated.
The advertisement display device of the mobile terminal provided by the embodiment of the invention can execute the advertisement display method of the mobile terminal provided by any embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method.
Example four
Fig. 4 is a schematic structural diagram of a mobile terminal according to a fourth embodiment of the present invention, as shown in fig. 4, the mobile terminal includes a processor 410, a memory 420, a communication device 430, and an output device 440; the number of the processors 410 in the mobile terminal may be one or more, and one processor 410 is taken as an example in fig. 4; the processor 410, the memory 420, the communication means 430 and the output means 440 in the mobile terminal may be connected by a bus or other means, for example in fig. 4.
The memory 420 serves as a computer-readable storage medium, and may be used for storing software programs, computer-executable programs, and modules, such as program instructions/modules corresponding to the advertisement presentation method of the mobile terminal in the embodiment of the present invention (for example, the terminal advertisement presentation list generation module 310, the advertisement data to be presented receiving module 320, the exposure state comparison synchronization module 330, the exposure state resetting module 340, and the advertisement presentation module 350 in the advertisement presentation device of the mobile terminal). The processor 410 executes various functional applications and data processing of the mobile terminal by executing software programs, instructions and modules stored in the memory 420, that is, implements the advertisement presentation method of the mobile terminal described above.
The memory 420 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the terminal, and the like. Further, the memory 420 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, the memory 420 may further include memory located remotely from the processor 410, which may be connected to the mobile terminal via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The communication device 430 may be used to communicate with a server. The output device 440 may include a display device, such as a display screen, for displaying advertisements.
EXAMPLE five
An embodiment of the present invention further provides a storage medium containing computer-executable instructions, where the computer-executable instructions are executed by a computer processor to perform a method for advertisement presentation of a mobile terminal, and the method includes:
acquiring advertisement display data of a mobile terminal and generating a terminal advertisement display list; the terminal advertisement display list comprises advertisement identification information and an exposure state;
receiving advertisement data to be displayed sent by a server; the advertisement data to be displayed comprises advertisement cache data to be displayed and an advertisement list to be displayed, wherein the advertisement list to be displayed comprises advertisement identification information and an exposure state of the advertisement to be displayed;
comparing the advertisement data to be displayed with the terminal advertisement display list, and synchronizing the exposure state of the advertisement to be displayed in the advertisement data to be displayed at the mobile terminal according to the exposure state;
if all the exposure states of the advertisements to be displayed in the advertisement data to be displayed are exposed, resetting the exposure states of all the advertisements to be displayed as unexposed;
and calling the cache data of the advertisements to be displayed according to the advertisement arrangement sequence in the list of the advertisements to be displayed, and displaying advertisement information.
Of course, the storage medium containing the computer-executable instructions provided by the embodiments of the present invention is not limited to the method operations described above, and may also perform related operations in the advertisement displaying method of the mobile terminal provided by any embodiments of the present invention.
From the above description of the embodiments, it is obvious for those skilled in the art that the present invention can be implemented by software and necessary general hardware, and certainly, can also be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device) to execute the methods according to the embodiments of the present invention.
It should be noted that, in the embodiment of the advertisement displaying apparatus of the mobile terminal, the units and modules included in the embodiment are only divided according to functional logic, but are not limited to the above division, as long as the corresponding functions can be implemented; in addition, specific names of the functional units are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present invention.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims (10)

1. An advertisement display method of a mobile terminal is characterized by comprising the following steps:
acquiring advertisement display data of a mobile terminal and generating a terminal advertisement display list; the terminal advertisement display list comprises advertisement identification information and an exposure state;
receiving advertisement data to be displayed sent by a server; the advertisement data to be displayed comprises advertisement cache data to be displayed and an advertisement list to be displayed, wherein the advertisement list to be displayed comprises advertisement identification information and an exposure state of the advertisement to be displayed;
comparing the advertisement data to be displayed with the terminal advertisement display list, and synchronizing the exposure state of the advertisement to be displayed in the advertisement data to be displayed at the mobile terminal according to the exposure state;
if all the exposure states of the advertisements to be displayed in the advertisement data to be displayed are exposed, resetting the exposure states of all the advertisements to be displayed as unexposed;
and calling the cache data of the advertisements to be displayed according to the advertisement arrangement sequence in the list of the advertisements to be displayed, and displaying advertisement information.
2. The method according to claim 1, wherein after comparing the advertisement data to be displayed with the advertisement display list of the terminal and synchronizing the exposure state of the advertisement to be displayed in the advertisement data to be displayed at the mobile terminal according to the exposure state, the method further comprises:
if at least part of the exposure states of the advertisements to be displayed in the advertisement data to be displayed are unexposed, calling advertisement cache data in the mobile terminal database according to the advertisement arrangement sequence in the advertisement list to be displayed, and preferentially displaying the advertisements to be displayed which are not exposed at the mobile terminal;
and when the advertisement to be displayed is displayed at the mobile terminal, modifying the exposure state into the exposed state.
3. The method according to claim 1 or 2, before said obtaining advertisement display data of the mobile terminal and generating a terminal advertisement display list, further comprising:
and acquiring advertisement display operation, recording the exposure state of the displayed advertisement as exposed, and storing the exposed state in a mobile terminal database.
4. The method according to claim 1, wherein the obtaining advertisement display data of the mobile terminal and generating a terminal advertisement display list comprises:
reading advertisement display data in a mobile terminal database to a memory;
traversing advertisement display data in the memory, and acquiring advertisement identification information and an exposure state of an advertisement in the mobile terminal;
and generating a terminal advertisement display list according to the acquired advertisement identification information and the exposure state of the advertisement in the mobile terminal.
5. The method of claim 4, wherein after the generating of the terminal advertisement presentation list, further comprising:
and clearing the advertisement display data in the memory and clearing the advertisement display data in the mobile terminal database.
6. An advertisement display device of a mobile terminal, comprising:
the terminal advertisement display list generating module is used for acquiring advertisement display data of the mobile terminal and generating a terminal advertisement display list; the terminal advertisement display list comprises advertisement identification information and an exposure state;
the advertisement data receiving module to be displayed is used for receiving the advertisement data to be displayed sent by the server; the advertisement data to be displayed comprises advertisement cache data to be displayed and an advertisement list to be displayed, wherein the advertisement list to be displayed comprises advertisement identification information and an exposure state of the advertisement to be displayed;
the exposure state comparison synchronization module is used for comparing the advertisement data to be displayed with the terminal advertisement display list and synchronizing the exposure state of the advertisement to be displayed in the advertisement data to be displayed at the mobile terminal according to the exposure state;
the exposure state resetting module is used for resetting the exposure states of all the advertisements to be displayed into unexposed states if all the exposure states of the advertisements to be displayed in the advertisement data to be displayed are exposed;
and the advertisement display module is used for calling the cache data of the advertisements to be displayed according to the advertisement arrangement sequence in the list of the advertisements to be displayed and displaying advertisement information.
7. The apparatus of claim 6, further comprising:
an unexposed advertisement display module, configured to compare the advertisement data to be displayed with the terminal advertisement display list, synchronize the exposure state of the advertisement to be displayed in the advertisement data to be displayed at the mobile terminal according to the exposure state, and if at least part of the exposure state of the advertisement to be displayed in the advertisement data to be displayed is unexposed, call advertisement cache data in the mobile terminal database according to the advertisement arrangement order in the advertisement list to be displayed, and preferentially display the advertisement to be displayed that is not exposed at the mobile terminal;
and the exposure state modification module is used for modifying the exposure state into an exposed state after the advertisement to be displayed is displayed on the mobile terminal.
8. The apparatus of claim 6 or 7, further comprising:
and the advertisement exposure state recording module is used for acquiring advertisement display operation before acquiring the advertisement display data of the mobile terminal and generating a terminal advertisement display list, recording the exposure state of the displayed advertisement as exposed and storing the exposed state in a mobile terminal database.
9. A mobile terminal, characterized in that the mobile terminal comprises:
one or more processors;
a memory for storing one or more programs;
the communication device is used for communicating with the server;
when executed by the one or more processors, cause the one or more processors to implement the advertisement presentation method of the mobile terminal according to any one of claims 1-5.
10. A storage medium containing computer-executable instructions, which when executed by a computer processor, are configured to perform the advertisement presentation method of a mobile terminal according to any one of claims 1 to 5.
CN201811615003.0A 2018-12-27 2018-12-27 Advertisement display method and device of mobile terminal, mobile terminal and storage medium Pending CN111383038A (en)

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Application Number Priority Date Filing Date Title
CN201811615003.0A CN111383038A (en) 2018-12-27 2018-12-27 Advertisement display method and device of mobile terminal, mobile terminal and storage medium

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112070538A (en) * 2020-09-04 2020-12-11 掌阅科技股份有限公司 Promotion information display method based on information flow, computing equipment and storage medium
CN115033136A (en) * 2022-06-28 2022-09-09 北京字跳网络技术有限公司 Material display method, device, equipment, computer readable storage medium and product
CN116668506A (en) * 2023-07-26 2023-08-29 北京搜狐互联网信息服务有限公司 Feed exposure reporting and recording method, server, equipment and medium

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112070538A (en) * 2020-09-04 2020-12-11 掌阅科技股份有限公司 Promotion information display method based on information flow, computing equipment and storage medium
CN115033136A (en) * 2022-06-28 2022-09-09 北京字跳网络技术有限公司 Material display method, device, equipment, computer readable storage medium and product
CN116668506A (en) * 2023-07-26 2023-08-29 北京搜狐互联网信息服务有限公司 Feed exposure reporting and recording method, server, equipment and medium
CN116668506B (en) * 2023-07-26 2023-10-03 北京搜狐互联网信息服务有限公司 Feed exposure reporting and recording method, server, equipment and medium

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Application publication date: 20200707