CN106375858B - A kind of method, apparatus and system of product placement in video - Google Patents
A kind of method, apparatus and system of product placement in video Download PDFInfo
- Publication number
- CN106375858B CN106375858B CN201510438576.0A CN201510438576A CN106375858B CN 106375858 B CN106375858 B CN 106375858B CN 201510438576 A CN201510438576 A CN 201510438576A CN 106375858 B CN106375858 B CN 106375858B
- Authority
- CN
- China
- Prior art keywords
- video file
- identification information
- advertisement
- frame
- video
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2541—Rights Management
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
- H04N21/4583—Automatically resolving scheduling conflicts, e.g. when a recording by reservation has been programmed for two programs in the same time slot
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Software Systems (AREA)
- Computer Security & Cryptography (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention provides the method, apparatus and system of a kind of product placement in video, this method comprises: playing video file；Obtain the initial time and end time of the identification information and the advertisement video file of the advertisement video file of the video file, the first frame of the advertisement video file in the video file；The identification information of the video frame of the video file is obtained in real time, and the identification information of the video frame is compared with the identification information of the head frame；When the identification information that comparison result is the video frame is identical as the identification information of the head frame, the advertisement video file is played；When the advertisement video file finishes, which is continued to play from the end time.The present invention neatly in the insertion of any one position of video file or can cancel advertisement, and compared with prior art, it is more convenient to operate, and will not integrality to video file or image quality cause any destruction.
Description
Technical field
The invention belongs to network and video technique fields, more particularly to a kind of method, apparatus of product placement in video
And system.
Background technique
Network video, refer to by cable television operators or Web Video Service quotient offer, with Streaming Media for play lattice
Formula, can be broadcast live online or the audio video interleaved of program request.Development and universal, network video frequency point with network and multimedia technology
It broadcasts and gradually rises, people can the favorite network video of trick play oneself be seen on network by computer or set-top box
It sees.
Consequent, product placement also becomes a kind of current common and important advertising in network video.It is existing
Have in technology, is mainly implanted into picture-text advertisement into video by way of synthesis before Video coding.But this implantation
The integrality of the original document of the network video of publication can be destroyed, and when needing to remove the picture-text advertisement of implantation, general
The mode of covering or Fuzzy Processing, original painting matter complicated for operation and that video file can be destroyed can be used.
Therefore, how easily the product placement in network video, be one of current industry problem to be solved.
Summary of the invention
The purpose of the present invention is to provide the method, apparatus and system of a kind of product placement in video, neatly to exist
Advertisement is cancelled in any one position insertion of video file.
The present invention provides a kind of method of product placement in video, is applied to user terminal, which comprises
Playing video file；
Obtain the advertisement video file of the video file, the first frame of the advertisement video file identification information with
And initial time and end time of the advertisement video file in the video file, the advertisement video file are from institute
It states the video clip intercepted in video file and product placement information forms；
The identification information of the video frame of the video file is obtained in real time, and the identity of the video frame is believed
It ceases and is compared with the identification information of the first frame；
When the identification information that comparison result is the video frame is identical as the head identification information of frame, broadcast
Put the advertisement video file；
When the advertisement video file finishes, the video file is continued to play from the end time.
The present invention provides a kind of device of product placement in video, runs on user terminal, described device includes:
Playing module is used for playing video file；
Advertising information obtains module, for obtaining advertisement video file, the institute of the video file that the playing module plays
State the starting of the identification information and the advertisement video file of the first frame of advertisement video file in the video file
Moment and end time, the advertisement video file are the video clip intercepted from the video file and product placement information
It forms；
Identification information obtains module, the identification information of the video frame for obtaining the video file in real time；
Comparison module, for the identification information to be obtained to the identification information for the video frame that module obtains
The identification information for obtaining the first frame that module obtains with the advertising information is compared；
The playing module is also used to when the identification information that the comparison result of the comparison module is the video frame
When identical as the head identification information of frame, the advertisement video file is played；
The playing module is also used to when the advertisement video file finishes, by the video file from described
End time continues to play.
The present invention provides a kind of system of product placement in video, comprising:
Server and operation have the user terminal of above-mentioned apparatus；
Wherein, the server includes:
Identification information receiving module, for receiving the identity for the broadcasting pictures that the user terminal is sent
Information；
Description information obtains module, for obtaining the video to match with the identification information of the broadcasting pictures
The description information of the advertisement video file of file；
Description information return module, for the description information of the advertisement video file to be returned to the user terminal.
From aforementioned present invention technical solution it is found that due to be during playing video file, will be from the video file
Advertisement video file made of the video clip and product placement information of middle interception substitutes the corresponding video piece in the video file
Section plays out, and therefore, neatly in any one position insertion of video file or can cancel advertisement, with prior art phase
Than, it is more convenient to operate, and will not integrality to video file or image quality cause any destruction.
Detailed description of the invention
Fig. 1 is the implementation process schematic diagram of the method for the product placement in video that the embodiment of the present invention one provides；
Fig. 2 is the structural schematic diagram of the device of product placement in video provided by Embodiment 2 of the present invention；
Fig. 3 is the structural schematic diagram of the device for the product placement in video that the embodiment of the present invention three provides；
Fig. 4 is the structural schematic diagram of the system for the product placement in video that the embodiment of the present invention four provides；
Fig. 5 is the structural schematic diagram of the system for the product placement in video that the embodiment of the present invention five provides.
Specific embodiment
In order to which the purpose of the present invention, technical solution and beneficial effect is more clearly understood, below in conjunction with attached drawing and implementation
Example, the present invention will be described in further detail.It should be appreciated that specific embodiment described herein is only used to explain this hair
It is bright, it is not intended to limit the present invention.
The embodiment of the present invention provides a kind of method of product placement in video, is applied to user terminal, this method comprises:
Playing video file；Obtain the identification information of the advertisement video file of the video file, the first frame of the advertisement video file
And initial time and end time of the advertisement video file in the video file, the advertisement video file are from the video
The video clip and product placement information intercepted in file forms；The identity letter of the video frame of the video file is obtained in real time
Breath, and the identification information of the video frame is compared with the identification information of the head frame；When comparison result is the view
When the identification information of frequency frame is identical as the identification information of the head frame, the advertisement video file is played；When the advertisement regards
When frequency file finishes, which is continued to play from the end time.The embodiment of the present invention also provides to exist accordingly
The apparatus and system of product placement in video.It is described in detail separately below.
Attached drawing 1 is please referred to, is the implementation process of the method for the product placement in video that the embodiment of the present invention one provides, it should
Method can be applied in user terminal, neatly in any one position insertion or cancellation advertisement of video file.Attached drawing 1 shows
The method of the product placement in video of example mainly includes the following steps that S11 to step S15:
S11, playing video file.
When detecting the program request instruction of user's triggering, the downloading network address for the video file that program request instruction is directed toward is obtained,
Video data and the broadcasting of the video file are downloaded from network according to the downloading network address.It should be understood that the view of the video file
Frequency is according to the complete video data or video stream data that can be the video file.
S12, obtain the advertisement video file of the video file, the first frame of the advertisement video file identification information with
And initial time and end time of the advertisement video file in the video file, the advertisement video file are from video text
The video clip and product placement information intercepted in part forms.
As one embodiment of the invention, step S12 includes the following steps S121 and step S122:
S121 grabs the current broadcasting pictures of the video file, obtains the identification information of the broadcasting pictures and transmission
To server, so that the server obtains the description of the advertisement video file to match with the identification information of the broadcasting pictures
Information, the description information of the advertisement video file include: the head of the downloading network address of the advertisement video file, the advertisement video file
The initial time and end time of the identification information of frame and the advertisement video file in the video file.
Preferably, the identification information of broadcasting pictures is the finger print information of the broadcasting pictures, that is, from the broadcasting pictures
That extracts can be with the characteristic information of the unique identification broadcasting pictures.User terminal according to preset extracting rule and extraction algorithm,
The finger print information of the broadcasting pictures is extracted from the broadcasting pictures of currently playing video file and is sent to server.
It is to be appreciated that being stored with video information data base in server, video is stored in the video information data base
At the time of the title of file, the finger print information of each broadcasting pictures in video file, each broadcasting pictures appear in video file
And the incidence relation between above-mentioned three.
In addition, be also stored with keyed advertising in server, the keyed advertising include: video file title and with the view
The description information of each advertisement video file of the names associate of frequency file.
Wherein, it includes: the downloading network address of advertisement video file that the description information of advertisement video file, which can be, but not limited to, is somebody's turn to do
The identification information of the first frame of advertisement video file and the initial time of the advertisement video file in the video file with
End time.
Preferably, the identification information of the first frame of the advertisement video file is the finger print information of the head frame, that is, wide from this
That extracts in the first frame of announcement video file can be with the characteristic information of the unique identification head frame.
Advertisement video file is the video clip intercepted from user terminal video file being played on, and product placement
Information forms.Wherein, which can be, but not limited to include advertising pictures.Specifically, it is planted according to the advertisement of user's triggering
Enter instruction, determine that advertisement implantation instruction is directed toward in video file can be with any picture of product placement picture and this is wide
Accuse the implantation position of picture in this screen and the object or background in implantation position appearance；Then, according to the implantation position
The object or background of appearance adjust the image parameters such as size, position and the gradient of the advertising pictures, so that the advertising pictures
Match with the object or background；Then, by way of synthesis, which is implanted to the implantation position；Again to close
Key frame is whole story point, the video clip for being implanted into the advertising pictures is intercepted out, using the video clip as the advertisement of the video file
Video file is sent to storage server.Further, raw in the storage location of storage server according to the advertisement video file
At the downloading network address of the advertisement video file；Obtain initial time of the video clip in the video file and end time with
And the finger print information of the first frame of the advertisement video file, wherein initial time and end of the video clip in the video file
Only the moment is initial time and end time of the advertisement video file in the video file；By the advertisement video file
Download network address, the advertisement video file first frame finger print information and the starting of the advertisement video file in the video file
The description information of moment and end time as the advertisement video file, with the title of the video file and the description information with
Incidence relation between the title of the video file sends jointly to server, so that server is according to the description information, the view
Incidence relation between the title of frequency file and the description information and the title of the video file generates keyed advertising.
It is to be appreciated that the error caused by order to reduce because of server operation in play time, it can be by the piece of video
The initial time of section is then forwarded to storage server after shifting to an earlier date 1 second and is stored.
Initial time and end time of the advertisement video file in the video file, refer to relative to the video file,
What moment the advertisement video file, which plays since what moment to, terminates to play, for example, it is assumed that the overall length of the video file
Degree be 10 minutes, i.e., the initial time of the video file be 00 point 00 second, end time be 10 points 00 second, the advertisement video file
Initial time in the video file be 5 points 01 second, end time be 5 points 30 seconds, then when the video file is played to 5 point 01
When the second, start to play the advertisement video file, and when terminating the broadcasting of the advertisement video file, by the video file from 5 points
Continue to play at 30 seconds.Since the advertisement video file is the video clip intercepted from the video file and product placement information
It forms, so the playout length of the advertisement video file is consistent with the playout length of the video clip intercepted out, when the advertisement regards
After frequency file broadcasting terminates, the corresponding video segment in the video file will be no longer played, and be to skip the video clip
Continue to play the video file, therefore, intercutting the advertisement video file not will increase the total time-consuming for playing the video file.
Specifically, the finger print information of server broadcasting pictures based on the received, searches this from video information data base and broadcasts
Put the title of the associated video file of finger print information of picture and at the time of the broadcasting pictures appear in the video file；So
Afterwards, according to lookup result, the description of each advertisement video file of the names associate of the video file is searched from keyed advertising
Information；It is established rules then according to preset, is determined and the broadcasting from the description information of each advertisement video file found really
The description information for the advertisement video file that picture matches at the time of appearing in the video file (e.g., broadcast at this by initial time
After putting at the time of picture appears in the video file, and interval at the time of appeared in the video file with the broadcasting pictures
The advertisement video file of preset time period), and the description information for the advertisement video file determined is returned into user terminal.
S122 receives the description information of the advertisement video file of server return, according to the advertisement video file
Downloading network address downloads the advertisement video file.
Receive the description information for the corresponding advertisement video file of the video file being currently played that server returns, root
The data of the advertisement video file are downloaded from storage server according to the downloading network address in the description information, such as: ES (Elementary
Stream, basic code) flow data.
S13 obtains the identification information of the video frame of the video file in real time, and the identity of the video frame is believed
Breath is compared with the identification information of the head frame.
The identification information of the video frame of the video file played is obtained in real time, and the identity of the video frame is believed
Breath is compared with the identification information of the first frame of advertisement video file, to be judged whether to arrived broadcasting according to comparison result
At the time of the advertisement video file.
Further, as one embodiment of the invention, step S13 includes the following steps S131:
S131 monitors the playback progress of the video file, when between the playing time of the video file and the initial time
Time difference be less than or equal to the preset time difference when, obtain the playing time broadcasting video frame identification information, and
The identification information of the video frame is compared with the identification information of the head frame.
Preferably, the identification information of video frame is the finger print information of the video frame, that is, is extracted from the video frame
Can the unique identification video frame characteristic information.
Specifically, the playback progress of user terminal real-time monitoring video file, when playing time and this of the video file
When time difference between the initial time of advertisement video file is less than or equal to the preset time difference, that is, the video file is fast
When being played to initial time (e.g., there are also the initial times that will arrive advertisement video file for 5 seconds) of advertisement video file, obtain
It takes in the playing time video frame being played on monitored in video file, and according to preset extracting rule and extraction algorithm
The finger print information of the video frame is extracted from the video frame.
S14 is broadcast when the identification information that comparison result is the video frame is identical as the identification information of the head frame
Put the advertisement video file.
When the identity letter of the first frame of the identification information and advertisement video file for the video frame extracted in step S13
The ES flow data of the advertisement video file simultaneously, is then sent into decoder, to play out to the advertisement video file by manner of breathing.
The video file is continued to play by S15 when the advertisement video file is finished from the end time.
When the advertisement video file finishes, the video data for the video file that original is played is sent into decoder, and
Continue to play the video file from the end of playing moment of the advertisement video file.Then step S13 to S15 is repeated, until broadcasting
Discharge all advertisement video files.
It is to be appreciated that being obtained when the identification information of the identification information of the video frame and the head frame is not identical
The identification information for the video frame for taking next playing time in the video file to play, which is broadcast
The identification information for the video frame put is compared with the identification information of the head frame；And when next playing time is broadcast
When the identification information for the video frame put and the not identical identification information of the head frame, above-mentioned acquisition video file is repeated
In the identification information of video frame that plays of next playing time, the video frame which is played
The step of identification information is compared with the identification information of the head frame, until when the identity of the video frame obtained
When information is identical as the identification information of the head frame, the advertisement video file is played, alternatively, when the broadcasting of the video file
When carving the initial time preset time period more than the advertisement video file, abandon playing the advertisement video file, and generate comprising being somebody's turn to do
The title of video file, abandon play advertisement video file identification information log, which is sent to service
Device, so that log updates keyed advertising to the server based on the received.
From the method for the exemplary product placement in video of above-mentioned attached drawing 1 it is found that in embodiments of the present invention, being used playing
When the video file of family program request, the video clip intercepted from the video file is obtained from server and product placement information forms
Advertisement video file it is wide to play this and when detecting that the video file is played to the initial time of the advertisement video file
Video file is accused, when the advertisement video file finishes, by the video file from the end time of the advertisement video file
Continue to play.Due to by the video clip intercepted from the video file and being implanted into wide during playing video file
Advertisement video file made of announcement information substitutes the corresponding video segment in the video file and plays out, therefore, can be flexible
Ground is in any one position insertion or cancellation advertisement of video file, and compared with prior art, it is more convenient to operate, and will not be right
The integrality or image quality of video file cause any destruction.
Attached drawing 2 is please referred to, is the structural schematic diagram of the device of product placement in video provided by Embodiment 2 of the present invention.
For ease of description, only parts related to embodiments of the present invention are shown for attached drawing 2.As shown in Fig. 2, which includes: to broadcast
Amplification module 21, advertising information obtain module 22, identification information obtains module 23 and comparison module 24.
Wherein, playing module 21 are used for playing video file.
Playing module 21 obtains the video file that program request instruction is directed toward in the program request instruction for detecting user's triggering
Network address is downloaded, downloads video data and the broadcasting of the video file from network according to the downloading network address.It should be understood that the video
The video data of file can be the complete video data or video stream data of the video file.
Advertising information obtains module 22, and the advertisement video file of the video file for obtaining the broadcasting of playing module 21 is somebody's turn to do
The identification information of the first frame of advertisement video file and the initial time of the advertisement video file in the video file with
End time, which is the video clip intercepted from the video file and product placement information forms.
Identification information obtains module 23, the identification information of the video frame for obtaining the video file in real time.
Comparison module 24, the identification information of the video frame for obtaining identification information acquisition module 23 with
The identification information that advertising information obtains the head frame that module 22 obtains is compared.
Playing module 21 is also used to when the identification information and the head that the comparison result of comparison module 24 is the video frame
When the identification information of frame is identical, the advertisement video file is played.
When the comparison result of comparison module 24 is the identification information of the video frame and the identification information of the head frame
When identical, the ES flow data of the advertisement video file is sent into decoder by playing module 21, to carry out to the advertisement video file
It plays.
Playing module 21 is also used to when the advertisement video file finishes, by the video file from the end time
Continue to play.
When the advertisement video file finishes, the video data for the video file that playing module 21 plays original is sent into
Decoder, and continue to play the video file from the end of playing moment of the advertisement video file.
It should be noted that in the embodiment of the device of the exemplary product placement in video of the figures above 2, each function
The division of module is merely illustrative of, and can according to need in practical application, such as the configuration requirement or software of corresponding hardware
The convenient of realization consider, and above-mentioned function distribution is completed by different functional modules, i.e., will the implantation in video it is wide
The internal structure of the device of announcement is divided into different functional modules, to complete all or part of the functions described above.Moreover,
In practical application, the corresponding functional module in the present embodiment be can be by corresponding hardware realization, can also be by corresponding hard
Part executes corresponding software and completes, for example, playing module above-mentioned, can be has execution aforementioned playout video file and advertisement
The hardware of video file, such as player are also possible to be able to carry out corresponding computer program to complete the one of aforementioned function
As processor or other hardware devices (each embodiment that this specification provides can all apply foregoing description principle).
Attached drawing 3 is please referred to, in the device of attached drawing 2 exemplary product placement in video provided by Embodiment 2 of the present invention
On the basis of, in the device for the product placement in video that the embodiment of the present invention three provides, as shown in Fig. 3, further, advertisement
Data obtaining module 22 includes: broadcasting pictures handling module 221, sending module 222, receiving module 223 and download module
224。
Wherein, broadcasting pictures handling module 221, for grabbing the current broadcasting pictures of the video file.
Identification information obtains module 23, is also used to obtain the identification information of the broadcasting pictures.
Preferably, the identification information of broadcasting pictures is the finger print information of the broadcasting pictures, that is, from the broadcasting pictures
That extracts can be with the characteristic information of the unique identification broadcasting pictures.Identification information obtains module 23 and is advised according to preset extraction
Then and extraction algorithm, extracting from the broadcasting pictures for the currently playing video file that broadcasting pictures handling module 221 grabs should
The finger print information of broadcasting pictures.
Sending module 222, for the identification information of the broadcasting pictures to be sent to server, so that the server obtains
The description information of the advertisement video file to match with the identification information of the broadcasting pictures is taken, which retouches
State information include: the downloading network address of the advertisement video file, the advertisement video file first frame identification information and should
Initial time and end time of the advertisement video file in the video file.
Preferably, the identification information of the first frame of the advertisement video file is the finger print information of the head frame, that is, wide from this
That extracts in the first frame of announcement video file can be with the characteristic information of the unique identification head frame.
Receiving module 223, the description information of the advertisement video file for receiving server return.
Download module 224 downloads the advertisement video file for the downloading network address according to the advertisement video file.
Download module 224 according to the downloading network address in the description information of the received advertisement video file of receiving module 223,
The data of the advertisement video file are downloaded from storage server, such as: ES flow data.
Further, advertising information obtains module 22 further include: monitoring modular 225.
Monitoring modular 225, for monitoring the playback progress of the video file.
Identification information obtains module 23, is also used to monitor the playing time of the video file when monitoring modular 225
When time difference between the initial time is less than or equal to the preset time difference, the video frame of playing time broadcasting is obtained
Identification information.
Preferably, the identification information of video frame is the finger print information of the video frame, that is, is extracted from the video frame
Can the unique identification video frame characteristic information.
Specifically, the playback progress of 225 real-time monitoring video file of monitoring modular, when the video file playing time with
When time difference between the initial time of the advertisement video file is less than or equal to the preset time difference, that is, video file is fast
When being played to initial time (e.g., there are also the initial times that will arrive advertisement video file for 5 seconds) of advertisement video file, body
Part identification information obtains module 23 and obtains in video file in the playing time video frame being played on monitored, and according to pre-
The extracting rule and extraction algorithm set extract the finger print information of the video frame from the video frame.
It is to be appreciated that when the comparison result of comparison module 24 is the identification information of the video frame and the body of the head frame
When part identification information is not identical, identification information obtains next playing time that module 23 obtains in the video file and plays
Video frame identification information, the identification information for the video frame that comparison module 24 plays the next playing time
It is compared with the identification information of the head frame；And when the comparison result of comparison module 24 is that next playing time plays
Video frame identification information and the head frame identification information it is not identical when, identification information obtain module 23 and
Comparison module 24 repeats the identity of the video frame of the broadcasting of next playing time in the above-mentioned acquisition video file
Information compares the identification information of video frame and the identification information of the head frame that next playing time plays
Pair operation, until when the identification information of the video frame of acquisition is identical with the identification information of the head frame, broadcasting mould
Block 21 plays the advertisement video file, alternatively, when the playing time of the video file is more than the starting of the advertisement video file
When carving preset time period, playing module 21 is abandoned playing the advertisement video file, and generates the title comprising the video file, abandons
The log is sent to server by the log of the identification information of the advertisement video file of broadcasting, so as to the server according to
Received log updates keyed advertising.
Attached drawing 4 is please referred to, is the structural schematic diagram of the system for the product placement in video that the embodiment of the present invention four provides.
For ease of description, only parts related to embodiments of the present invention are shown for attached drawing 4.As shown in Fig. 4, which includes: use
Family terminal 40 and server 50.Wherein operation has above-mentioned attached drawing 2 or an attached device shown in Fig. 3 in user terminal 40, structure and
Each function of constituting module specifically refers to the narration in attached drawing 2 and attached drawing 3 and the embodiment of the present invention two and embodiment three, herein
It repeats no more.Server 50 includes: identification information receiving module 51, description information obtains module 52 and description information is returned
Return module 53.
Wherein, identification information receiving module 51, the identity of the broadcasting pictures for receiving user terminal transmission
Identification information.
Description information obtains module 52, for obtaining the video to match with the identification information of the broadcasting pictures text
The description information of the advertisement video file of part.
Description information return module 53, for the description information of the advertisement video file to be returned to the user terminal.
Attached drawing 5 is please referred to, in the system for the product placement in video that the attached drawing 4 exemplary embodiment of the present invention four provides
On the basis of, in the system for the product placement in video that the embodiment of the present invention five provides, further, as shown in Fig. 5, service
Device 50 further include: data obtaining module 54 and keyed advertising generation module 55.And further, description information obtains module 52
It include: to obtain module 521, searching module 522 and determining module 523 at title and moment.
Wherein, data obtaining module 54, for obtaining the description information of the advertisement video file, the title of the video file
And the video file title and the advertisement video file description information between incidence relation.
The description information of the advertisement video file, the title of the title of the video file and the video file and the advertisement
Incidence relation between the description information of video file can obtain from other terminal devices.Wherein, advertisement video file be from
The video clip intercepted in user terminal video file being played on, and product placement information forms.Wherein, the advertising information
It can be, but not limited to include advertising pictures.Specifically, the advertisement implantation instruction that other terminal devices are triggered according to user, in video
Determination can be with the implantation position of the picture of product placement picture and the advertising pictures in this screen and in the implantation in file
The object or background that position occurs；Then, according to the implantation position occur object or background adjust the advertising pictures size,
The image parameters such as position and gradient, so that the advertising pictures match with the object or background；Then, pass through the side of synthesis
The advertising pictures are implanted to the implantation position by formula；Again using key frame as whole story point, the video for being implanted into the advertising pictures is intercepted out
The video clip is sent to storage server by segment.Further, according to this
Advertisement video file generates the downloading network address of the advertisement video file in the storage location of storage server；Obtain the video clip
The finger print information of the first frame of initial time and end time and the advertisement video file in the video file, wherein should
Video clip in the video file initial time and end time be the advertisement video file in the video file
Initial time and end time；By the downloading network address of the advertisement video file, the finger print information of the first frame of the advertisement video file
And initial time and end time description as the advertisement video file of the advertisement video file in the video file
Information is sent together with the incidence relation between the title of the video file with the title of the video file and the description information
To server 50, so that server 50 is according to the description information, the title of the video file and the description information and the video
Incidence relation between the title of file generates keyed advertising.
Keyed advertising generation module 55, for description information, the title of the video file according to the advertisement video file
And the video file title and the advertisement video file description information between incidence relation, generate keyed advertising.
Title and moment obtain module 521, the associated video text of the identification information for obtaining the broadcasting pictures
At the time of the title of part and the broadcasting pictures appear in the video file.
It is to be appreciated that being stored with video information data base in server 50, view is stored in the video information data base
The title of frequency file, the finger print information of each broadcasting pictures in video file, each broadcasting pictures appear in video file when
Incidence relation between quarter and above-mentioned three.The fingerprint that title and moment obtain the broadcasting pictures based on the received of module 521 is believed
Breath searches the title and the broadcasting picture of the associated video file of finger print information of the broadcasting pictures from the video information data base
At the time of face appears in the video file.
Searching module 522, each advertisement video of the names associate for searching the video file from the keyed advertising
The description information of file.
Searching module 522 according to title and moment obtain that module 521 finds as a result, from keyed advertising generation module 55
The description information of each advertisement video file of the names associate of the video file is searched in the keyed advertising of generation.
Determining module 523 is believed for being established rules really then according to preset from the description of each advertisement video file found
The description information of advertisement video file to match at the time of appearing in the video file with the broadcasting pictures is determined in breath.
Determining module 523 is then according to the preset each advertisement video text established rules and then, found from searching module 522 really
The advertisement video file to match at the time of appearing in the video file with the broadcasting pictures is determined in the description information of part
Description information (after e.g., initial time is at the time of the broadcasting pictures appear in the video file, and with the broadcasting pictures
Appear in the advertisement video file of interval preset time period at the time of in the video file).
It should be noted that the contents such as information exchange, implementation procedure between each module/unit of above-mentioned apparatus, due to
Embodiment of the present invention method is based on same design, and bring technical effect is identical as embodiment of the present invention method, particular content
It can be found in the narration in embodiment of the present invention method, details are not described herein again.
Those of ordinary skill in the art will appreciate that all or part of the steps in the various methods of above-described embodiment is can
It is completed with instructing relevant hardware by program, which can be stored in a computer readable storage medium, storage
Medium may include: read-only memory (ROM, Read Only Memory), random access memory (RAM, Random
Access Memory), disk or CD etc..
The method, apparatus and system for being provided for the embodiments of the invention a kind of product placement in video above carry out
It is discussed in detail, used herein a specific example illustrates the principle and implementation of the invention, above embodiments
Illustrate to be merely used to help understand method and its core concept of the invention；At the same time, for those skilled in the art, according to
According to thought of the invention, there will be changes in the specific implementation manner and application range, in conclusion the content of the present specification
It should not be construed as limiting the invention.
Claims (9)
1. a kind of method of product placement in video, is applied to user terminal, which is characterized in that the described method includes:
Playing video file；
Obtain the advertisement video file of the video file, the identification information of the first frame of the advertisement video file and institute
Initial time and end time of the advertisement video file in the video file are stated, the advertisement video file is from the view
The video clip and product placement information intercepted in frequency file forms；
The playback progress for monitoring the video file, when between the playing time of the video file and the initial time when
Between difference when being less than or equal to the preset time difference, obtain the identification information for the video frame that the playing time plays, and will
The identification information of the video frame is compared with the identification information of the first frame；
When the identification information that comparison result is the video frame is identical as the head identification information of frame, institute is played
State advertisement video file；When identification information and the first frame that comparison result is the video frame identification information not
When identical, the identification information for obtaining the video frame that next playing time in the video file plays is repeated, it will
The step of identification information for the video frame that next playing time plays is compared with the identity of the head frame,
Until playing the advertisement video text when identification information of the video frame obtained is identical as the identification information of the head frame
Part, or until abandon playing and be somebody's turn to do when the playing time of video file is more than the initial time preset time period of the advertisement video file
Advertisement video file；
When the advertisement video file finishes, the video file is continued to play from the end time.
2. the method as described in claim 1, which is characterized in that the advertisement video file for obtaining the video file, institute
State the starting of the identification information and the advertisement video file of the first frame of advertisement video file in the video file
Moment and end time, comprising:
The current broadcasting pictures of the video file are grabbed, the identification information of the broadcasting pictures is obtained and are sent to service
Device, so that the description that the server obtains the advertisement video file to match with the identification information of the broadcasting pictures is believed
Breath, the description information of the advertisement video file includes: the downloading network address of the advertisement video file, the advertisement video file
First frame initial time and end time in the video file of identification information and the advertisement video file；
The description information for receiving the advertisement video file that the server returns, according to the downloading of the advertisement video file
Network address downloads the advertisement video file.
3. the method as described in claim 1 to 2 any one, which is characterized in that the identification information is finger print information.
4. a kind of device of product placement in video, runs on user terminal, which is characterized in that described device includes:
Playing module is used for playing video file；
Advertising information obtains module, for obtaining the advertisement video file, described wide for the video file that the playing module plays
Accuse the initial time of the identification information and the advertisement video file of the first frame of video file in the video file
With end time, the advertisement video file be the video clip that intercepts from the video file and product placement information and
At；
Identification information obtains module, for monitoring the playback progress of the video file, when the broadcasting of the video file
When time difference between moment and the initial time is less than or equal to the preset time difference, obtain what the playing time played
The identification information of video frame；
Comparison module, for the identification information to be obtained to identification information and the institute of the video frame that module obtains
The identification information for stating the first frame that advertising information obtains module acquisition is compared；When comparison result is the video frame
Identification information and the first frame identification information it is not identical when, repeat obtain it is next in the video file
The identification information for the video frame that a playing time plays, the identity mark for the video frame that next playing time is played
The step of information is compared with the identity of the head frame is known, until the identification information and the head frame of the video frame obtained
Identification information it is identical when, play the advertisement video file, or until the playing time of video file is more than advertisement view
When the initial time preset time period of frequency file, abandon playing the advertisement video file；
The playing module is also used to work as identification information and institute of the comparison result of the comparison module for the video frame
State first frame identification information it is identical when, play the advertisement video file；
The playing module is also used to when the advertisement video file finishes, by the video file from the termination
Moment continues to play.
5. device as claimed in claim 4, which is characterized in that
The advertising information obtains module, comprising:
Broadcasting pictures handling module, for grabbing the current broadcasting pictures of the video file；
The identification information obtains module, is also used to obtain the identification information of the broadcasting pictures；
The advertising information obtains module, further includes:
Sending module, for the identification information of the broadcasting pictures to be sent to server, so as to server acquisition
The description information of the advertisement video file to match with the identification information of the broadcasting pictures, the advertisement video file
Description information include: the downloading network address of the advertisement video file, the advertisement video file first frame identification information
And initial time and end time of the advertisement video file in the video file；
Receiving module, for receiving the description information for the advertisement video file that the server returns；
Download module, for downloading the advertisement video file according to the downloading network address of the advertisement video file.
6. the device as described in claim 4 to 5 any one, which is characterized in that the identification information is finger print information.
7. a kind of system of product placement in video, which is characterized in that the system comprises:
Server and operation just like device described in claim 4 to 6 any one user terminal；
Wherein, the server includes:
Identification information receiving module, for receiving the identity letter for the broadcasting pictures that the user terminal is sent
Breath；
Description information obtains module, for obtaining the video file to match with the identification information of the broadcasting pictures
Advertisement video file description information；
Description information return module, for the description information of the advertisement video file to be returned to the user terminal.
8. system as claimed in claim 7, which is characterized in that
The server, further includes:
Data obtaining module, for obtaining the description information, the title of the video file and institute of the advertisement video file
State the incidence relation between the title of video file and the description information of the advertisement video file；
Keyed advertising generation module, for according to the description information of the advertisement video file, the title of the video file with
And the video file title and the advertisement video file description information between incidence relation, generate keyed advertising.
9. system as claimed in claim 8, which is characterized in that the description information obtains module, comprising:
Title and moment obtain module, the associated video file of identification information for obtaining the broadcasting pictures
At the time of title and the broadcasting pictures appear in the video file；
Searching module, each advertisement video file of the names associate for searching the video file from the keyed advertising
Description information；
Determining module, for being established rules really then according to preset, from the description information of each advertisement video file found really
Make the description information of the advertisement video file to match at the time of appearing in the video file with the broadcasting pictures.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510438576.0A CN106375858B (en) | 2015-07-23 | 2015-07-23 | A kind of method, apparatus and system of product placement in video |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510438576.0A CN106375858B (en) | 2015-07-23 | 2015-07-23 | A kind of method, apparatus and system of product placement in video |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN106375858A CN106375858A (en) | 2017-02-01 |
| CN106375858B true CN106375858B (en) | 2019-06-18 |
Family
ID=57880000
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510438576.0A Active CN106375858B (en) | 2015-07-23 | 2015-07-23 | A kind of method, apparatus and system of product placement in video |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN106375858B (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20210350136A1 (en) * | 2019-07-19 | 2021-11-11 | Tencent Technology (Shenzhen) Company Limited | Method, apparatus, device, and storage medium for determining implantation location of recommendation information |
Families Citing this family (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107197338B (en) * | 2017-05-05 | 2019-11-26 | 中广热点云科技有限公司 | A method of ensuring advertisement playing duration |
| CN107645680A (en) * | 2017-09-20 | 2018-01-30 | 帕诺迪电器（深圳）有限公司 | A kind of method watched video and skip advertisement |
| CN110278448B (en) * | 2018-03-13 | 2023-12-08 | 腾讯科技（深圳）有限公司 | Video processing system, method, device and equipment |
| CN110213629B (en) * | 2019-06-27 | 2022-02-11 | 腾讯科技（深圳）有限公司 | Information implantation method, device, server and storage medium |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102868922A (en) * | 2012-09-11 | 2013-01-09 | Tcl通力电子（惠州）有限公司 | Method and system for playing advertisement |
| CN103813210A (en) * | 2014-02-24 | 2014-05-21 | 深圳市同洲电子股份有限公司 | Locating playing method, server and system |
| CN104661087A (en) * | 2013-11-20 | 2015-05-27 | 北京思博途信息技术有限公司 | Method and device for generating television advertisement detecting information |
Family Cites Families (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102833625B (en) * | 2012-08-21 | 2015-10-28 | 李友林 | The device and method of dynamic product placement in video |
| US9215492B2 (en) * | 2012-12-14 | 2015-12-15 | Verizon Patent And Licensing Inc. | Advertisement analysis and error correlation |
-
2015
- 2015-07-23 CN CN201510438576.0A patent/CN106375858B/en active Active
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102868922A (en) * | 2012-09-11 | 2013-01-09 | Tcl通力电子（惠州）有限公司 | Method and system for playing advertisement |
| CN104661087A (en) * | 2013-11-20 | 2015-05-27 | 北京思博途信息技术有限公司 | Method and device for generating television advertisement detecting information |
| CN103813210A (en) * | 2014-02-24 | 2014-05-21 | 深圳市同洲电子股份有限公司 | Locating playing method, server and system |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20210350136A1 (en) * | 2019-07-19 | 2021-11-11 | Tencent Technology (Shenzhen) Company Limited | Method, apparatus, device, and storage medium for determining implantation location of recommendation information |
Also Published As
| Publication number | Publication date |
|---|---|
| CN106375858A (en) | 2017-02-01 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN106375858B (en) | A kind of method, apparatus and system of product placement in video | |
| JP5022025B2 (en) | A method and apparatus for synchronizing content data streams and metadata. | |
| US20200336774A1 (en) | Broadcasting an information signal having special content for triggering an appropriate action in a user device | |
| US20160300270A1 (en) | Method and Apparatus for Embedding Advertisement into File, System and Terminal | |
| US10981056B2 (en) | Methods and systems for determining a reaction time for a response and synchronizing user interface(s) with content being rendered | |
| WO2007072327A2 (en) | Script synchronization by watermarking | |
| CN106470352B (en) | Live channel playing method, device and system | |
| CN111818004A (en) | Cloud game live broadcasting method, cloud game server and computer readable storage medium | |
| US20170105036A1 (en) | Method and system for segment based recording | |
| CN104023250A (en) | Real-time interaction method and system based on streaming media | |
| CN106210841A (en) | A kind of audio video synchronization player method, device | |
| US20160125889A1 (en) | Methods and systems for decreasing latency of content recognition | |
| WO2017185601A1 (en) | Method and device for providing and downloading video | |
| JP2013192062A (en) | Video distribution system, video distribution apparatus, video distribution method and program | |
| US11889163B2 (en) | Receiving device, receiving method, transmitting device, and transmitting method | |
| CN107517406A (en) | A kind of video clipping and the method for translation | |
| CN104168505B (en) | A kind of client terminal playing control method and client | |
| CN110519654A (en) | A kind of label determines method and device | |
| JP4734407B2 (en) | Content distribution apparatus, content distribution system, metadata generation method, and content distribution apparatus control method | |
| CN107135366A (en) | Image generating method and device inserted with source of sound | |
| CN105338378B (en) | A kind of VOD method and device | |
| WO2016155255A1 (en) | Program recording method and apparatus | |
| JP5544030B2 (en) | Clip composition system, method and recording medium for moving picture scene | |
| CN108989890A (en) | Check method in audio-video mistake source based on GStreamer frame | |
| AU2015101273A4 (en) | A computer implemented system and method for transferring multimedia content |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |