CN107197338B - A method of ensuring advertisement playing duration - Google Patents

A method of ensuring advertisement playing duration Download PDF

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Publication number
CN107197338B
CN107197338B CN201710317418.9A CN201710317418A CN107197338B CN 107197338 B CN107197338 B CN 107197338B CN 201710317418 A CN201710317418 A CN 201710317418A CN 107197338 B CN107197338 B CN 107197338B
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Prior art keywords
video file
video
advertisement
duration
promotional literature
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CN201710317418.9A
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CN107197338A (en
Inventor
纪琦华
蒲珂
曾泽基
李哲山
胡彬
方宏
蔡忠善
张毅萍
魏明
蔡辉
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Zhongguang Hot Cloud Technology Co Ltd
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Zhongguang Hot Cloud Technology Co Ltd
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Priority to CN201710317418.9A priority Critical patent/CN107197338B/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/2347Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving video stream encryption
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/26613Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel for generating or managing keys in general
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/845Structuring of content, e.g. decomposing content into time segments
    • H04N21/8456Structuring of content, e.g. decomposing content into time segments by decomposing the content in the time domain, e.g. in time segments

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Computer Security & Cryptography (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The broadcasting for the present invention provides a kind of method and system for ensuring advertisement playing duration, video file being encrypted and is bound with promotional literature, while promotional literature is arranged is the decoded sufficient and necessary condition of video file;On the one hand, user wants to watch video, then must completely play the decoding that advertisement is just able to achieve video file, so that user be avoided voluntarily to close advertisement, ensure number and duration that advertisement plays;On the other hand, the decoding of video file must also be will drive by playing advertisement, to avoid unlimited record and broadcast from putting the deceptive practices of advertisement, ensure that user watches the right and usage experience of video.The method and system provided by the invention for ensuring advertisement playing duration ensure the duration that advertisement plays in the case where not damaging user benefit, make the interests of advertiser, video website manager and user tripartite that can be protected by designing above.

Description

A method of ensuring advertisement playing duration
Technical field
The invention belongs to video broadcasting field, in particular to a kind of method for ensuring advertisement playing duration
Background technique
Advertisement, that is, the meaning publicized widely.Advertisement is to pass through the media of certain forms, disclosure for certain specific needs And the publicity measures of information are widely transmitted to the public, advertisement is divided into broad sense and narrow sense.Broad sense advertisement includes non-economy advertisement And economic advertisement, non-economy advertisement refer to the not advertisement for the purpose of getting a profit, also known as effect advertisement, such as government administration department, society The various bulletins of public institution or even individual, notice, statement etc., main purpose are to promote;Narrow sense advertisement only refers to economic advertisement, again Claim commercial advertisement, refers to the advertisement for the purpose of getting a profit, usually link up information between commodity producers, operator and consumer Important means or enterprise dominate the market, promote the sale of products, the important form of utility service, main purpose be expand economic benefit.
Video website refers under perfect technology platform support, and the online smoothness of Internet user is allowed to issue, browse and divide Enjoy the network media of video work.Currently, the mode that most of video websites are all made of free or low charge provides for user The video resource of line viewing.In view of the numerous links runed and safeguarded, user watches the expense paid when video and is still not enough to Support its cost.Therefore, it absorbs businessman and launches master of the advertisement in a manner of earning advertising expense as most of video websites profit Want approach.
In order to obtain enough advertising expenses, video website often provides the time that advertisement plays as much as possible, but too long Advertisement will affect the usage experience of user again, cause user to close advertisement in advance or abandon viewing video, to influence advertisement The interests of putting person and video website.The patent of invention that Authorization Notice No. is CN103428530B discloses one kind and prevents from skipping extensively Method, system and the media play client of announcement prevent video content from revealing by the Duplex treatment for authorizing and encrypting, thus User is set to must look at the required video content that advertisement could return.This design can guarantee advertisement putting person and video website Interests, but may be decreased the usage experience of user, be unfavorable for safeguard user group.Therefore, a kind of new method, energy are developed Interests that are enough while guaranteeing advertiser, video website and user tripartite, become those skilled in the art's technology urgently to be solved Problem.
Summary of the invention
In order to solve the above-mentioned technical problems, the present invention provides a kind of methods for ensuring advertisement playing duration.
Specific technical solution of the present invention is as follows:
The present invention provides a kind of methods for ensuring advertisement playing duration, include the following steps:
S1: receiving the video acquisition request of user, searches corresponding video file according to request content, and by video file Encryption obtains at least one encrypted video file, each corresponding decoding key of the encrypted video file;
S2: the encrypted video file, the decoding key and promotional literature are bound, and generate encryption file packet, and The broadcasting that the promotional literature is arranged is the decoded sufficient and necessary condition of the video file, each decoding key corresponding one A promotional literature;
S3: the encryption file packet is sent to the user;
S4: the user plays the promotional literature, at this time the decoding synchronous averaging of the video file;The advertisement text When part finishes, the video file completes decoding, starts to play.
Further, the step S1 includes the following steps:
S1.1: corresponding video file is searched in the video acquisition request sent according to user;
S1.2: the video file is split by several segments according to duration;
S1.3: encrypt several described segments, obtains several encrypted video files respectively, each described Video-encryption file corresponds to a decoding key.
Further, the method for the step S1.2 is as follows:
S1.2.1: one video length threshold value of setting;
S1.2.2: when the duration of the video file is no more than the video length threshold value, not to the video file It is split;
S1.2.3: when the duration of the video file is more than the video length threshold value but is no more than the video length threshold Value two times when, the video file is averagely split into two segments;
S1.2.4: and so on, when the duration of the video file is more than n times of the video length threshold value but is no more than At n+1 times of the video length threshold value, the video file is averagely split into n+1 segment.
Further, the step S2 includes the following steps:
S2.1: each encrypted video file and corresponding decoding key and a promotional literature are bound, raw At an encryption file packet;
S2.2: the broadcasting that the promotional literature is arranged is the decoded sufficient and necessary condition of the video file, that is, the view The decoding of frequency file must be with the broadcasting of the promotional literature, and the broadcasting of the promotional literature is inevitable with the video The decoding of file.
Further, the specific method is as follows by the step S2.1:
S2.1.1: the duration of one advertisement duration threshold value of setting, each promotional literature is no more than the advertisement duration Threshold value, not less than the one third of the advertisement duration threshold value;
S2.1.2: when the video file is not split, the when a length of advertisement threshold of corresponding promotional literature It is worth the half of duration;
S2.1.3: when the video file is split into several segments, corresponding all promotional literatures it is total when It is long to be not less than the advertisement duration threshold value, not higher than three times of the advertisement duration threshold value.
Further, the playback method of the video file is as follows:
The promotional literature is first played, while decoding is synchronized to its corresponding described encrypted video file, it is described wide While accusing file broadcasting terminates, the encrypted video file decoding terminates, and starts simultaneously at broadcasting.
Further, the form that the promotional literature plays is short-sighted frequency or pop-up.
Further, the closing mark of the pop-up occurs at the end of the promotional literature plays or the pop-up exists It is automatically closed at the end of the encrypted video file decoding.
Further, next before every section of segment terminates when the video file is split into several segments The corresponding promotional literature of the segment, which is floated on above the video file with watermark form, to be started to play, and described wide It accuses file and plays the time that the time terminated is not later than the segment broadcasting end.
Further, the watermark floats on the lower left corner or the lower right corner of the video file.
Beneficial effects of the present invention are as follows: the present invention provides a kind of method and system for ensuring advertisement playing duration, will Video file is encrypted and is bound with promotional literature, while the broadcasting that promotional literature is arranged is that video file is decoded Sufficient and necessary condition;On the one hand, user wants to watch video, then must completely play the decoding that advertisement is just able to achieve video file, To avoid user from voluntarily closing advertisement, ensure number and duration that advertisement plays;On the other hand, advertisement is played also inherently The decoding of video file is driven, to avoid unlimited record and broadcast from putting the deceptive practices of advertisement, ensure that user watches the right of video And usage experience.By designing above, the duration that advertisement plays is ensured in the case where not damaging user benefit, makes advertisement The interests of quotient, video website manager and user tripartite can be protected.
Detailed description of the invention
Fig. 1 is a kind of flow chart for the method for ensuring advertisement playing duration described in embodiment 1;
Fig. 2 is a kind of flow chart for the method for ensuring advertisement playing duration as described in example 2;
Fig. 3 is a kind of flow chart for the method for ensuring advertisement playing duration described in embodiment 3;
Fig. 4 is broadcasting when advertisement is short visual form in a kind of method for ensuring advertisement playing duration as described in example 4 Put flow chart;
Fig. 5 is broadcasting when advertisement is pop-up form in a kind of method for ensuring advertisement playing duration as described in example 4 Flow chart;
Fig. 6 is a kind of playing flow figure for the method for ensuring advertisement playing duration described in embodiment 5.
Specific embodiment
Invention is further described in detail with following embodiment with reference to the accompanying drawing.
Embodiment 1
As shown in Figure 1, the embodiment of the present invention 1 provides a kind of method for ensuring advertisement playing duration, include the following steps:
S1: receiving the video acquisition request of user, searches corresponding video file according to request content, and by video file Encryption obtains at least one encrypted video file, each corresponding decoding key of the encrypted video file;
S2: the encrypted video file, the decoding key and promotional literature are bound, and generate encryption file packet, and The broadcasting that the promotional literature is arranged is the decoded sufficient and necessary condition of the video file, each decoding key corresponding one A promotional literature;
S3: the encryption file packet is sent to the user;
S4: the user plays the promotional literature, at this time the decoding synchronous averaging of the video file;The advertisement text When part finishes, the video file completes decoding, starts to play.
After user sends video acquisition request, the manager of video website encrypts the video file that user requests, And the broadcasting bound with promotional literature, while promotional literature is arranged is the decoded sufficient and necessary condition of video file;One side Face, user think viewing video, then the decoding that advertisement is just able to achieve video file must be completely played, so that user be avoided voluntarily to close It closes advertisement, ensure number and duration that advertisement plays;On the other hand, the solution of video file must also be will drive by playing advertisement Code, to avoid unlimited record and broadcast from putting the deceptive practices of advertisement, ensure that user watches the right and usage experience of video.
Embodiment 2
The present embodiment 2 provides a kind of method for ensuring advertisement playing duration on the basis of embodiment 1, the embodiment 2 The step S1 is further defined to include the following steps:
S1.1: corresponding video file is searched in the video acquisition request sent according to user;
S1.2: the video file is split by several segments according to duration;
S1.3: encrypt several described segments, obtains several encrypted video files respectively, each described Video-encryption file corresponds to a decoding key.
Its length of the video of different content is also multifarious, and when one section of news is about 10 minutes, and a when collection TV play is about 45 minutes, one film duration 1.5 hours~2.5 hours, a variety or a party duration were up to 3~4 hours.For when For long longer video, if using same advertisement with shorter video, it will affect the interests of video website manager; If continuously playing the advertisement of long period, it will affect the viewing experience of user, increase the probability for closing video.The present embodiment In make full use of video duration, as far as possible increase advertisement play number both will not to increase the total duration of video playing It damages the viewing experience of user, can guarantee the ad revenue of video website manager again.
As shown in Fig. 2, the method for the step S1.2 is as follows:
S1.2.1: one video length threshold value of setting;
S1.2.2: when the duration of the video file is no more than the video length threshold value, not to the video file It is split;
S1.2.3: when the duration of the video file is more than the video length threshold value but is no more than the video length threshold Value two times when, the video file is averagely split into two segments;
S1.2.4: and so on, when the duration of the video file is more than n times of the video length threshold value but is no more than At n+1 times of the video length threshold value, the video file is averagely split into n+1 segment.
Video file is split according to the method described above, on the one hand video can be split into segment as much as possible, with Just promotional literature is repeatedly played as far as possible;On the other hand it can guarantee that each video clip reaches certain length again, prevent excessively frequency The usage experience of advertising impact user is played numerously, increases the probability that user closes video.
Embodiment 3
The present embodiment 3 provides a kind of method for ensuring advertisement playing duration on the basis of embodiment 1, the embodiment 3 The step S2 is further defined to include the following steps:
S2.1: each encrypted video file and corresponding decoding key and a promotional literature are bound, raw At an encryption file packet;
S2.2: the broadcasting that the promotional literature is arranged is the decoded sufficient and necessary condition of the video file, that is, the view The decoding of frequency file must be with the broadcasting of the promotional literature, and the broadcasting of the promotional literature is inevitable with the video The decoding of file.
The broadcasting that promotional literature is arranged is the decoded sufficient and necessary condition of video file, on the one hand, the decoding of video file It must be just able to achieve by the complete broadcasting of advertisement, to avoid user from voluntarily closing advertisement, ensure the number that advertisement plays And duration;On the other hand, the broadcasting of advertisement also necessarily drives video file is decoded, advertisement finishes backsight frequency file must It so completes to decode and starts to play, to play restriction effect to the broadcasting of advertisement, ensure that user watches the right of video And usage experience.
As shown in figure 3, the specific method is as follows by the step S2.1:
S2.1.1: the duration of one advertisement duration threshold value of setting, each promotional literature is no more than the advertisement duration Threshold value, not less than the one third of the advertisement duration threshold value;
S2.1.2: when the video file is not split, the when a length of advertisement threshold of corresponding promotional literature It is worth the half of duration;
S2.1.3: when the video file is split into several segments, corresponding all promotional literatures it is total when It is long to be not less than the advertisement duration threshold value, not higher than three times of the advertisement duration threshold value.
Advertisement is set by the above method, on the one hand can ensure that the playing duration of advertisement reaches certain level, and is made wide The playing duration of announcement and the duration correlation of video file;On the other hand also the length of advertisement is limited, is prevented The usage experience of excessive too long advertising impact user.
Embodiment 4
As shown in Figures 4 and 5, the present embodiment 4 provides a kind of side for ensuring advertisement playing duration on the basis of embodiment 1 Method, the playback method which further defines the video file are as follows:
The promotional literature is first played, while decoding is synchronized to its corresponding described encrypted video file, it is described wide While accusing file broadcasting terminates, the encrypted video file decoding terminates, and starts simultaneously at broadcasting.
The form that the promotional literature plays is short-sighted frequency or pop-up.
The closing mark of the pop-up occurs at the end of the promotional literature plays or the pop-up is regarded in the encryption Frequency file is automatically closed at the end of decoding.
When user plays video, promotional literature is played first, while encrypted video file synchronizes decoding, advertisement plays At the end of video file i.e. terminate decoding start to play.User can not close advertisement before waiting video to start to play in this way, It can ensure that advertisement completely plays.
The broadcasting form of advertisement can be conventional short visual form, be also possible to pop-up form.When advertisement is with pop-up shape Advertisement short-sighted frequency can be shown when formula occurs, in pop-up, can also show connection or shopping interface of advertising content etc., and Before video file decoding terminates, the closing mark of pop-up is not shown in hidden state, makes user that can not close pop-up;Work as view At the end of frequency file decodes, the closing mark of pop-up restores display state, and user can close pop-up and start to play video, Or pop-up is voluntarily closed at this time, video automatically begins to play.
Embodiment 5
As shown in fig. 6, the present embodiment 5 provides a kind of method for ensuring advertisement playing duration on the basis of embodiment 4, The embodiment 5 is further defined when the video file is split into several segments, before every section of segment terminates, under The corresponding promotional literature of one segment, which is floated on above the video file with watermark form, to be started to play, and institute It states promotional literature and plays the time that the time terminated is not later than the segment broadcasting end.The watermark floats on the video file The lower left corner or the lower right corner.
When a video is split into multiple segments, to guarantee the continuity of video playing, improving the viewing body of user It tests, is finished as soon as other segments in addition to first segment are both needed to buffer when the broadcasting of upper segment terminates, this is needed upper The broadcasting of one segment starts to play the corresponding advertisement of next segment before terminating.At this time in order to play advertisement to the shadow of video playing Sound is preferably minimized, and promotional literature is floated on above video file in the form of watermark, preferably advertisement watermark is arranged It in the lower left corner or the lower right corner of video, minimizes advertisement to the occlusion effect of video, while guaranteeing the normal play of advertisement.
The embodiments described above only express several embodiments of the present invention, and the description thereof is more specific and detailed, but simultaneously Limitations on the scope of the patent of the present invention therefore cannot be interpreted as.It should be pointed out that for those of ordinary skill in the art For, without departing from the inventive concept of the premise, various modifications and improvements can be made, these belong to guarantor of the invention Protect range.Therefore, the scope of protection of the patent of the invention shall be subject to the appended claims.

Claims (8)

1. a kind of method for ensuring advertisement playing duration, which comprises the steps of:
S1: the video acquisition request of user is received, corresponding video file is searched according to request content, and video file is added It is close, obtain at least one encrypted video file, each corresponding decoding key of the encrypted video file;
S2: the encrypted video file, the decoding key and promotional literature are bound, and generate encryption file packet, and be arranged The broadcasting of the promotional literature is the decoded sufficient and necessary condition of the video file, and each decoding key is corresponding one wide Accuse file;
S3: the encryption file packet is sent to the user;
S4: the user plays the promotional literature, at this time the decoding synchronous averaging of the video file;The promotional literature is broadcast When discharging complete, the video file completes decoding, starts to play;
The playback method of the video file is as follows:
The promotional literature is first played, while decoding, the advertisement text are synchronized to its corresponding described encrypted video file Part plays while end, and the encrypted video file decoding terminates, and starts simultaneously at broadcasting;
When the video file is split into several segments, before every section of segment terminates, next segment is corresponding The promotional literature floated on above the video file with watermark form and start to play, and the promotional literature plays knot The time of beam is not later than the segment and plays the time terminated.
2. ensuring the method for advertisement playing duration as described in claim 1, which is characterized in that the step S1 includes following step It is rapid:
S1.1: corresponding video file is searched in the video acquisition request sent according to user;
S1.2: the video file is split by several segments according to duration;
S1.3: respectively encrypting several described segments, obtains several encrypted video files, and each video adds Ciphertext part corresponds to a decoding key.
3. ensuring the method for advertisement playing duration as claimed in claim 2, which is characterized in that the method for the step S1.2 is such as Under:
S1.2.1: one video length threshold value of setting;
S1.2.2: when the duration of the video file is no more than the video length threshold value, the video file is not carried out It splits;
S1.2.3: when the duration of the video file is more than the video length threshold value but is no more than the video length threshold value At two times, the video file is averagely split into two segments;
S1.2.4: and so on, when the duration of the video file is more than n times of the video length threshold value but is no more than described At n+1 times of video length threshold value, the video file is averagely split into n+1 segment.
4. ensuring the method for advertisement playing duration as claimed in claim 3, which is characterized in that the step S2 includes following step It is rapid:
S2.1: each encrypted video file and corresponding decoding key and a promotional literature are bound, generate one A encryption file packet;
S2.2: the broadcasting that the promotional literature is arranged is the decoded sufficient and necessary condition of the video file, that is, the video text The decoding of part must be with the broadcasting of the promotional literature, and the broadcasting of the promotional literature is inevitable with the video file Decoding.
5. ensuring the method for advertisement playing duration as claimed in claim 4, which is characterized in that the specific side of the step S2.1 Method is as follows:
S2.1.1: one advertisement duration threshold value of setting, the duration of each promotional literature be no more than the advertisement duration threshold value, Not less than the one third of the advertisement duration threshold value;
S2.1.2: when the video file is not split, corresponding promotional literature when a length of advertisement threshold value when Long half;
S2.1.3: when the video file is split into several segments, the total duration of corresponding all promotional literatures is not Lower than the advertisement duration threshold value, not higher than three times of the advertisement duration threshold value.
6. ensuring the method for advertisement playing duration as described in claim 1, which is characterized in that the shape that the promotional literature plays Formula is short-sighted frequency or pop-up.
7. ensuring the method for advertisement playing duration as claimed in claim 6, which is characterized in that the closing mark of the pop-up exists The promotional literature occurs at the end of playing or the pop-up is automatically closed at the end of the encrypted video file decodes.
8. ensuring the method for advertisement playing duration as claimed in claim 7, which is characterized in that the watermark floats on the video The lower left corner or the lower right corner of file.
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CN110415050A (en) * 2019-08-08 2019-11-05 秒针信息技术有限公司 Detection method, detection device, equipment and the storage medium of resource dispensing state
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