CN110740360B

CN110740360B - Multimedia resource playing method and device

Info

Publication number: CN110740360B
Application number: CN201810802774.4A
Authority: CN
Inventors: 王嘉伦
Original assignee: Alibaba China Co Ltd
Current assignee: Alibaba China Co Ltd
Priority date: 2018-07-20
Filing date: 2018-07-20
Publication date: 2021-09-14
Anticipated expiration: 2038-07-20
Also published as: CN110740360A

Abstract

The disclosure relates to a multimedia resource playing method and device. The method comprises the following steps: when a resource request of a target multimedia resource sent by a terminal is received, sending a play verification request of the target multimedia resource to a data acquisition server so that the data acquisition server determines whether an identifier of an advertisement resource associated with the target multimedia resource exists according to the play verification request; and when the verification passing information of the data acquisition server is received, sending the target multimedia resource to the terminal. According to the embodiment of the disclosure, whether the advertisement resource identifier exists is verified by sending the playing verification request to the data acquisition server, so that whether the resource request of the target multimedia resource is legal is verified, and the target multimedia resource is sent to the terminal when the resource request is legal, so that the legality of the resource request can be judged, and the loss of a video service provider is avoided.

Description

Multimedia resource playing method and device

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to a multimedia resource playing method and apparatus.

Background

The terminal can request the playing address of the multimedia resource from the address server, the address server can send the playing address of the multimedia resource and the playing address of the advertisement resource to the terminal, the terminal can play the advertisement according to the playing address of the advertisement resource, and the multimedia resource can be played according to the playing address of the multimedia resource after the advertisement is played. However, the illegal terminal often does not play the advertisement resource to directly use the played multimedia resource, which may cause loss to the provider of the video service. In the related art, it is difficult to verify whether the terminal has played the advertisement, and thus, it is difficult to avoid the loss of the provider of the multimedia resource by an illegal terminal.

Disclosure of Invention

In view of this, the present disclosure provides a multimedia resource playing method and device.

According to an aspect of the present disclosure, there is provided a multimedia asset playing method, the method being used for an asset server, including:

when a resource request of a target multimedia resource sent by a terminal is received, sending a playing verification request of the target multimedia resource to a data acquisition server so that the data acquisition server determines whether an identifier of an advertisement resource associated with the target multimedia resource exists according to the playing verification request, wherein the resource request at least comprises a playing identifier of the target multimedia resource;

and when the verification passing information of the data acquisition server is received, the target multimedia resource is sent to the terminal.

In one possible implementation, the method further includes:

and refusing to send the target multimedia resource to the terminal when receiving the verification failure information of the data acquisition server.

In one possible implementation, the resource request further includes an identification of an advertisement resource associated with the target multimedia resource, and the play validation request includes the identification of the advertisement resource.

According to another aspect of the present disclosure, there is provided a multimedia resource playing method for a data acquisition server, including:

when a play verification request of a target multimedia resource sent by a resource server is received, judging whether an identifier of an advertisement resource associated with the target multimedia resource exists, wherein the play verification request comprises at least one of a play identifier of the target multimedia resource and an identifier of the advertisement resource;

and when the identification of the advertisement resource exists, sending verification passing information to the resource server.

In one possible implementation, the method further includes:

and when the identification of the advertisement resource does not exist, sending verification failure information to the resource server.

In one possible implementation, the method further includes:

and when receiving advertisement playing information sent by a terminal, storing the advertisement playing information, wherein the advertisement playing information comprises an identification of an advertisement resource associated with a target multimedia resource.

In one possible implementation manner, the advertisement playing information includes a playing identifier of the target multimedia resource and an identifier of an advertisement resource associated with the target multimedia resource,

when advertisement playing information sent by a terminal is received, the advertisement playing information is stored, and the method comprises the following steps:

and storing the playing identifier of the target multimedia resource and the identifier of the advertisement resource.

According to another aspect of the present disclosure, there is provided a multimedia asset playing method for a terminal, including:

when starting to play a target multimedia resource, sending an address acquisition request to an address server, wherein the address acquisition request comprises an identifier of the target multimedia resource;

when receiving the playing identification of the target multimedia resource and the identification of the advertisement resource sent by the address server, playing the advertisement resource according to the identification of the advertisement resource;

during the period of playing the advertisement resources, sending advertisement playing information to a data acquisition server, wherein the advertisement playing information comprises the identification of the advertisement resources;

when the advertisement resource is played, sending a resource request of the target multimedia resource to a resource server, wherein the resource request comprises a playing identifier of the target multimedia resource;

and when receiving the target multimedia resource sent by the resource server, playing the target multimedia resource.

According to another aspect of the present disclosure, there is provided a multimedia asset playing apparatus for an asset server, comprising:

the system comprises a playing verification request sending module, a data acquisition server and a resource verifying module, wherein the playing verification request sending module is used for sending a playing verification request of a target multimedia resource to the data acquisition server when receiving a resource request of the target multimedia resource sent by a terminal, so that the data acquisition server determines whether an advertisement resource identifier associated with the target multimedia resource exists or not according to the playing verification request, and the resource request at least comprises a playing identifier of the target multimedia resource;

and the target multimedia resource sending module is used for sending the target multimedia resource to the terminal when receiving the verification passing information of the data acquisition server.

In one possible implementation, the apparatus further includes:

and the rejection module is used for rejecting to send the target multimedia resource to the terminal when the verification failure information of the data acquisition server is received.

According to another aspect of the present disclosure, there is provided a multimedia resource playing apparatus for a data acquisition server, including:

the system comprises a judging module, a processing module and a processing module, wherein the judging module is used for judging whether an advertisement resource identifier associated with a target multimedia resource exists or not when a playing verification request of the target multimedia resource sent by a resource server is received, and the playing verification request comprises at least one of a playing identifier of the target multimedia resource and an advertisement resource identifier;

and the verification passing information sending module is used for sending verification passing information to the resource server when the identification of the advertisement resource exists.

In one possible implementation, the apparatus further includes:

and the verification failure information sending module is used for sending verification failure information to the resource server when the identifier of the advertisement resource does not exist.

In one possible implementation, the apparatus further includes:

the storage module is used for storing the advertisement playing information when receiving the advertisement playing information sent by the terminal, wherein the advertisement playing information comprises an identification of an advertisement resource associated with a target multimedia resource.

In one possible implementation manner, the advertisement playing information further includes a playing identifier of the target multimedia resource and an identifier of an advertisement resource associated with the target multimedia resource,

wherein the saving module comprises:

and the storage submodule is used for storing the playing identifier of the target multimedia resource and the identifier of the advertisement resource.

According to another aspect of the present disclosure, a multimedia asset playing apparatus, the apparatus being used for a terminal, includes:

an address acquisition request sending module, configured to send an address acquisition request to an address server when starting to play a target multimedia resource, where the address acquisition request includes an identifier of the target multimedia resource;

the advertisement playing module is used for playing the advertisement resource according to the identifier of the advertisement resource when receiving the playing identifier of the target multimedia resource and the identifier of the advertisement resource which are sent by the address server;

the advertisement playing information sending module is used for sending the advertisement playing information to the data acquisition server during the period of playing the advertisement resources, wherein the advertisement playing information comprises the identification of the advertisement resources;

a resource request sending module, configured to send a resource request of the target multimedia resource to a resource server when the advertisement resource is played, where the resource request includes a playing identifier of the target multimedia resource;

and the multimedia resource playing module is used for playing the target multimedia resource when receiving the target multimedia resource sent by the resource server.

According to another aspect of the present disclosure, there is provided a multimedia asset playback apparatus including: a processor; a memory for storing processor-executable instructions; wherein the processor is configured to perform the above method.

According to another aspect of the present disclosure, there is provided a non-transitory computer readable storage medium having computer program instructions stored thereon, wherein the computer program instructions, when executed by a processor, implement the above-described method.

According to the multimedia resource playing method and the multimedia resource playing device, whether the advertisement resource identification exists is verified by sending the playing verification request to the data acquisition server, so that whether the resource request is legal is verified, the target multimedia resource is sent to the terminal when the resource request is legal, the legality of the resource request can be judged, and the loss of a video service provider is avoided.

Other features and aspects of the present disclosure will become apparent from the following detailed description of exemplary embodiments, which proceeds with reference to the accompanying drawings.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate exemplary embodiments, features, and aspects of the disclosure and, together with the description, serve to explain the principles of the disclosure.

Fig. 1 shows a flow chart of a multimedia asset playing method according to an embodiment of the present disclosure;

FIG. 2 shows a flow chart of a multimedia asset playing method according to an embodiment of the present disclosure;

FIG. 3 shows a flow chart of a multimedia asset playing method according to an embodiment of the present disclosure;

FIG. 4 shows a flow chart of a multimedia asset playing method according to an embodiment of the present disclosure;

FIG. 5 shows a flow chart of a multimedia asset playing method according to an embodiment of the present disclosure;

FIG. 6 shows a flow chart of a multimedia asset playing method according to an embodiment of the present disclosure;

FIG. 7 shows a flow chart of a multimedia asset playing method according to an embodiment of the present disclosure;

fig. 8 is a schematic application diagram of a multimedia asset playing method according to an embodiment of the present disclosure;

FIG. 9 shows a block diagram of a multimedia asset playback device according to an embodiment of the present disclosure;

FIG. 10 shows a block diagram of a multimedia asset playback device according to an embodiment of the present disclosure;

FIG. 11 shows a block diagram of a multimedia asset playback device according to an embodiment of the present disclosure;

FIG. 12 shows a block diagram of a multimedia asset playback device according to an embodiment of the present disclosure;

FIG. 13 shows a block diagram of a multimedia asset playback device according to an embodiment of the present disclosure;

FIG. 14 shows a block diagram of a multimedia asset playback device according to an embodiment of the present disclosure;

fig. 15 shows a block diagram of a multimedia asset playback device according to an embodiment of the present disclosure.

Detailed Description

Various exemplary embodiments, features and aspects of the present disclosure will be described in detail below with reference to the accompanying drawings. In the drawings, like reference numbers can indicate functionally identical or similar elements. While the various aspects of the embodiments are presented in drawings, the drawings are not necessarily drawn to scale unless specifically indicated.

The word "exemplary" is used exclusively herein to mean "serving as an example, embodiment, or illustration. Any embodiment described herein as "exemplary" is not necessarily to be construed as preferred or advantageous over other embodiments.

Furthermore, in the following detailed description, numerous specific details are set forth in order to provide a better understanding of the present disclosure. It will be understood by those skilled in the art that the present disclosure may be practiced without some of these specific details. In some instances, methods, means, elements and circuits that are well known to those skilled in the art have not been described in detail so as not to obscure the present disclosure.

Fig. 1 shows a flowchart of a multimedia asset playing method according to an embodiment of the present disclosure. The multimedia resource playing method is used for a resource server, and as shown in fig. 1, the method includes:

in step S11, when a resource request of a target multimedia resource sent by a terminal is received, sending a play verification request of the target multimedia resource to a data acquisition server, so that the data acquisition server determines whether an identifier of an advertisement resource associated with the target multimedia resource exists according to the play verification request, where the resource request at least includes a play identifier of the target multimedia resource;

in step S12, when the verification passing information of the data collection server is received, the target multimedia resource is sent to the terminal.

According to the multimedia resource playing method disclosed by the embodiment of the disclosure, whether the advertisement resource identifier exists is verified by sending the playing verification request to the data acquisition server, so that whether the resource request of the target multimedia resource is legal is verified, the target multimedia resource is sent to the terminal when the resource request is legal, the legality of the resource request can be judged, and the loss of a video service provider is avoided.

In a possible implementation manner, the terminal may request a play identifier (PlayID) of the target multimedia resource from the address server when starting to play the target multimedia resource, where the play identifier (PlayID) may be used to uniquely represent the current play, the play identifier may include information that can represent the current play, such as an identifier VID of the target multimedia resource, an address of the target multimedia resource, a timestamp or a play code, and the like, the address server may send An Identifier (AID) of the advertisement resource and the play identifier of the target multimedia resource to the terminal, and the terminal may request the advertisement resource from the resource server according to the identifier of the advertisement resource; and sending a resource request to the resource server when the advertisement resource is played or during the playing of the advertisement resource according to the playing identifier of the target multimedia resource, wherein the resource request comprises the playing identifier of the target multimedia resource. The target multimedia resources can comprise video resources, audio resources and other multimedia resources, the advertisement resources can comprise video advertisements, audio advertisements and other advertisement resources, and the type of the target multimedia resources and the type of the advertisement resources are not limited by the disclosure.

In one possible implementation manner, in step S11, the resource server may receive a resource request of the target multimedia resource sent by the terminal, and send a play verification request of the target multimedia resource to the data collection server, so that the data collection server determines whether there is an identifier of an advertisement resource associated with the target multimedia resource according to the play verification request.

In one possible implementation manner, in step S12, if the data collection server verifies the target multimedia resource, the resource server may receive verification passing information of the data collection server. And when the verification passing information is received, the resource server can send the target multimedia resource to the terminal, so that the terminal can play the target multimedia resource. In an example, if the data collection server determines that the identifier of the advertisement resource associated with the target multimedia resource exists according to the play verification request, verification passing information is sent to the resource server, and the resource server can send the target multimedia resource to the terminal when receiving the verification passing information.

Fig. 2 shows a flowchart of a multimedia asset playing method according to an embodiment of the present disclosure. As shown in fig. 2, the method further comprises:

in step S13, when the authentication failure information of the data collection server is received, the target multimedia resource is refused to be sent to the terminal.

In one possible implementation manner, in step S13, if the data collection server fails to verify the target multimedia resource, the resource server may receive verification failure information of the data collection server. And when the verification failure information is received, the resource server can refuse to send the target multimedia resource to the terminal, so that the terminal can not play the target multimedia resource. In an example, if the data collection server determines that the identifier of the advertisement resource associated with the target multimedia resource does not exist according to the play verification request, the data collection server sends verification failure information to the resource server, and the resource server can refuse to send the target multimedia resource to the terminal when receiving the verification failure information.

In a possible implementation manner, the address server may generate a random identifier of the advertisement resource for the target multimedia resource, and may also generate an identifier of the advertisement resource uniquely corresponding to the playing identifier of the target multimedia resource.

In a possible implementation manner, in a case that the address server generates a random identifier of the advertisement resource for the target multimedia resource, the resource request may include a playing identifier of the target multimedia resource, and the playing verification request may also include a playing identifier of the target multimedia resource, so that the data collection server may query whether there is an identifier of the advertisement resource associated with the target multimedia resource according to the playing identifier of the target multimedia resource.

In a possible implementation, in a case where the address server generates an identifier of an advertisement resource uniquely corresponding to a play identifier of a target multimedia resource, the resource request further includes an identifier of an advertisement resource associated with the target multimedia resource, and the play verification request includes the identifier of the advertisement resource. In an example, the identification of the advertisement resource associated with the target multimedia resource is uniquely corresponding to the target multimedia resource, and the data collection server queries whether the identification of the advertisement resource associated with the target multimedia resource exists according to the identification of the advertisement resource in the play verification request.

Fig. 3 shows a flowchart of a multimedia asset playing method according to an embodiment of the present disclosure. The multimedia resource playing method is applied to a terminal, and as shown in fig. 3, the method includes:

in step S31, when starting to play the target multimedia resource, sending an address obtaining request to an address server, where the address obtaining request includes an identifier of the target multimedia resource;

in step S32, when receiving the playing identifier of the target multimedia resource and the identifier of the advertisement resource sent by the address server, playing the advertisement resource according to the identifier of the advertisement resource;

in step S33, during the playing of the advertisement resource, sending advertisement playing information to a data collection server, where the advertisement playing information includes an identifier of the advertisement resource;

in step S34, when the advertisement resource is played, sending a resource request of the target multimedia resource to a resource server, where the resource request includes a playing identifier of the target multimedia resource;

in step S35, upon receiving the target multimedia resource sent by the resource server, the target multimedia resource is played.

In one possible implementation manner, in step S31, the terminal may send an address obtaining request to the address server when starting playing the target multimedia resource. In an example, the target multimedia resource may be a video resource in a client or a web page, and the user may click a play key of the video resource to play, and when the play key is triggered, the terminal may send an address acquisition request to the address server. The address obtaining request includes an identifier of the target multimedia resource, for example, an identifier of a video resource, which may be used to obtain a play address of the video resource.

In one possible implementation, the address server may transmit the identification of the advertisement resource and the identification of the target multimedia resource to the terminal in step S32. The identification of the advertising asset may include a play address of the advertising asset and the identification of the target multimedia asset may include a play address of the target multimedia asset. The terminal may first play the advertisement resource according to the identifier of the advertisement resource, for example, the identifier of the advertisement resource may include an address of the advertisement resource, the terminal may request the resource server for the advertisement resource according to the address of the advertisement resource, the resource server may send the advertisement resource corresponding to the address of the advertisement resource to the terminal, and the terminal may start playing the advertisement resource.

In one possible implementation manner, in step S33, the terminal may send the advertisement playing information to the data collection server. In an example, the data collection server receiving the advertisement playing information may indicate that the terminal has played the advertisement.

In one possible implementation manner, in step S34, when the advertisement resource is played, the terminal may send a resource request of the target multimedia resource to the resource server to request the target multimedia resource, where the resource request at least includes a playing identifier of the target multimedia resource, and the resource server may send the target multimedia resource to the terminal according to the resource identifier of the target multimedia resource. In an example, the resource request may include an identifier of the terminal and a play identifier of the target multimedia resource, and after receiving the resource request, the resource server may verify the terminal through the data acquisition server, and after the verification passes, may send the target-to-media resource corresponding to the play identifier to the terminal according to the identifier of the terminal.

In a possible implementation manner, in step S35, the terminal may start playing the target multimedia resource when receiving the target multimedia resource sent by the resource server.

By the method, the terminal can transmit the advertisement playing information to the data acquisition server when playing the advertisement resource so as to verify the legality of the resource request of the terminal to the target multimedia resource, and the terminal can play the advertisement resource before playing the target multimedia resource, thereby avoiding the loss of a provider of the multimedia service.

Fig. 4 shows a flowchart of a multimedia asset playing method according to an embodiment of the present disclosure. The multimedia resource playing method is used for a data acquisition server, and as shown in fig. 4, the method includes:

in step S41, when a play verification request of a target multimedia resource sent by a resource server is received, determining whether an identifier of an advertisement resource associated with the target multimedia resource exists, where the play verification request includes at least one of a play identifier of the target multimedia resource and an identifier of the advertisement resource;

in step S42, when the identification of the advertisement resource exists, authentication pass information is sent to the resource server.

Fig. 5 shows a flowchart of a multimedia asset playing method according to an embodiment of the present disclosure. As shown in fig. 5, the method further comprises:

in step S43, when receiving the advertisement playing information sent by the terminal, the advertisement playing information is saved, and the advertisement playing information includes the identification of the advertisement resource associated with the target multimedia resource.

In one possible implementation manner, in step S43, the data collection server may receive the advertisement playing information sent by the terminal in step S33, and store the advertisement playing information.

In one possible implementation, in the case where the address server generates a random identifier of an advertisement resource for a target multimedia resource, the identifier includes a playing identifier of the target multimedia resource and an identifier of an advertisement resource associated with the target multimedia resource.

Fig. 6 shows a flowchart of a multimedia asset playing method according to an embodiment of the present disclosure. As shown in fig. 6, step S43 may include:

in step S431, the playing identifier of the target multimedia resource and the identifier of the advertisement resource are saved.

In one possible implementation manner, in step S431, the data collection server may store the playing identifier of the target multimedia resource and the identifier of the advertisement resource. In an example, the play identification of the target multimedia asset and the identification of the advertisement asset may be stored in the same address, e.g., in the same stack area. In an example, the play identification of the target multimedia asset and the identification of the advertising asset may be saved in an associated address. The present disclosure does not limit the manner in which the playing identifier of the target multimedia resource and the identifier of the advertisement resource are stored.

In one possible implementation, in the case where the address server generates an identification of the advertisement resource that uniquely corresponds to the play identification of the target multimedia resource, the advertisement play information may include the identification of the advertisement resource. The data collection server may store the advertisement resource identification.

In one possible implementation, in step S41, the data collection server, upon receiving the play verification request sent by the resource server in step S11, may determine whether there is an identification of an advertising resource associated with the target multimedia resource.

In one possible implementation, in a case where the address server generates a random identifier of the advertisement resource for the target multimedia resource, the advertisement playing information includes a playing identifier of the target multimedia resource and an identifier of the advertisement resource associated with the target multimedia resource. The play verification request comprises a play identification of the target multimedia resource.

In one possible implementation manner, the data collection server may query the identifier of the advertisement resource in the advertisement playing information according to the playing identifier of the target multimedia resource included in the playing verification request. In an example, the advertisement playing request sent by the legal terminal includes the playing identifier of the target multimedia resource and the identifier of the advertisement resource, that is, the legal terminal has played the advertisement. The data acquisition server stores the playing identification of the multimedia resource in the advertisement playing information and the identification of the advertisement resource in the same address or an associated address. The illegal terminal can not send the advertisement playing information to the data acquisition server or the advertisement playing information does not contain the identification of the advertisement resource, namely, the illegal terminal does not play the advertisement. When the data acquisition server receives the play verification request, the stored play identifier of the target multimedia resource can be inquired according to the play identifier of the target multimedia resource contained in the play verification request.

In a possible implementation manner, if there is no identifier in the data acquisition server that is consistent with the playing identifier of the target multimedia resource included in the playing verification request, or there is an identifier in the data acquisition server that is consistent with the playing identifier of the target multimedia resource included in the playing verification request, but there is no identifier of the advertisement resource in the address storing the identifier or the address associated with the address storing the identifier, it is considered that the terminal does not play the advertisement, and it may be determined that the playing verification request is abnormal.

In a possible implementation manner, if the identifier of the advertisement resource exists in the address storing the identifier consistent with the playing identifier of the target multimedia resource contained in the playing verification request or the address associated with the address, the terminal is considered to have played the advertisement, and the playing verification request can be judged to be normal.

In one possible implementation, in a case where the address server generates an identification of the advertisement resource that uniquely corresponds to the play identification of the target multimedia resource, the advertisement play information includes an identification of the advertisement resource associated with the target multimedia resource. The resource request includes a play identification of the target multimedia resource and an identification of an advertisement resource associated with the target multimedia resource. The play validation request includes an identification of an advertising asset associated with the target multimedia asset.

In one possible implementation manner, the data collection server may query the identifier of the advertisement resource in the advertisement playing information according to the identifier of the advertisement resource included in the playing verification request. In an example, an advertisement playing request sent by a legal terminal includes an identifier of an advertisement resource uniquely corresponding to a target multimedia resource, that is, the legal terminal plays an advertisement, and the data acquisition server stores the identifier of the advertisement resource. The illegal terminal can not send the advertisement playing information to the data acquisition server or the advertisement playing information does not contain the identification of the advertisement resource, namely, the illegal terminal does not play the advertisement. When the data acquisition server receives the playing verification request, the playing identifier of the stored target multimedia resource can be inquired according to the identifier of the advertisement resource contained in the playing verification request.

In a possible implementation manner, if the data acquisition server does not have the identifier of the advertisement resource consistent with the identifier of the advertisement resource in the play verification request, the terminal is considered not to play the advertisement, and the play verification request can be judged to be abnormal. If the data acquisition server has the identifier of the advertisement resource which is consistent with the identifier of the advertisement resource in the playing verification request, the terminal is considered to play the advertisement, and the playing verification request can be judged to be normal.

In a possible implementation manner, in step S42, when the identifier of the advertisement resource exists, that is, when the play verification request is normal, the data collection server sends verification passing information to the resource server. The resource server may perform step S12, i.e., transmitting the target multimedia resource to the terminal. The terminal may perform step S35, i.e., the terminal may play the target multimedia asset.

Fig. 7 shows a flowchart of a multimedia asset playing method according to an embodiment of the present disclosure. As shown in fig. 7, the method further comprises:

in step S44, when the identification of the advertisement resource does not exist, authentication failure information is transmitted to the resource server.

In a possible implementation manner, in step S44, when the identifier of the advertisement resource does not exist, that is, when the play verification request is not normal, the data collection server sends verification failure information to the resource server. The resource server may perform step S13, i.e. refuse to send the target multimedia resource to the terminal. The terminal cannot play the target multimedia resource.

In this way, the data acquisition server can verify the legality of the resource request of the terminal to the target multimedia resource according to whether the identifier of the advertisement resource exists, and the terminal can play the target multimedia resource after playing the advertisement, thereby avoiding the loss of the illegal terminal to the provider of the multimedia content.

Fig. 8 is a schematic application diagram illustrating a multimedia asset playing method according to an embodiment of the present disclosure. As shown in fig. 8, the terminal 71 may transmit an address acquisition request 701 to the address server 72 when starting to play the target multimedia asset, the request 701 including an identification VID of the target multimedia asset, and the address server 72 may transmit a play identification (PlayID) of the target multimedia asset and an identification 702(AID) of the advertisement asset to the terminal 71. The playing identifier (PlayID) may be used to uniquely indicate the current playing, and the playing identifier may include information that can indicate the current playing, such as an identifier VID of the target multimedia asset, an address of the target multimedia asset, and a timestamp or a playing code.

In one possible implementation manner, the terminal 71 may play the advertisement resource according to the identifier of the advertisement resource, and send the advertisement playing information 703 to the data collection server 73 when the advertisement is played, and the data collection server 73 may store the advertisement playing information. Upon completion of the advertisement playing, the terminal 71 may send a resource request 704 for the target multimedia resource to the resource server 74 according to the playing identifier of the target multimedia resource.

In one possible implementation, the resource server 74 may be a Content Delivery Network (CDN) server, and the resource server 74 may send a play verification request 705 of the target multimedia resource to the data collection server 74 when receiving the resource request. The data collection server 74, upon receiving the play verification request, may determine whether the play verification request is normal according to the advertisement play information, and if the play verification request is normal, send verification pass information 706 to the resource server. The asset server 74, upon receiving the validation pass information, may send the target multimedia asset 707 to the terminal.

In a possible implementation manner, in a case where the address server generates a random identifier of the advertisement resource for the target multimedia resource, the advertisement playing information includes a playing identifier of the target multimedia resource and an identifier of the advertisement resource associated with the target multimedia resource, the resource request may include the playing identifier of the target multimedia resource, and the playing verification request includes the playing identifier of the target multimedia resource. The data collection server 73 may query the identifier of the advertisement resource in the advertisement playing information by playing the playing identifier of the target multimedia resource included in the verification request, and when the identifier of the advertisement resource associated with the target multimedia resource exists, determine that the verification request is normal. For example, when storing advertisement playing information, the data collection server 73 stores the playing identifier of the target multimedia resource and the identifier of the advertisement resource associated with the target multimedia resource in the same storage address, when receiving the playing verification request, the data collection server 73 may query according to the playing identifier of the target multimedia resource in the playing verification request, and if the advertisement resource identifier exists in the address storing the playing identifier that is consistent with the playing identifier of the target multimedia resource in the playing verification request, it is determined that the terminal has played an advertisement, it may determine that the playing verification request is normal, and may send verification passing information to the resource server 74. Otherwise, the authentication request is considered to be abnormal, and authentication failure information may be sent to the resource server 74.

In one possible implementation, in a case where the address server generates an identifier of an advertisement resource uniquely corresponding to the playing identifier of the target multimedia resource, the advertisement playing information includes an identifier of an advertisement resource associated with the target multimedia resource, the resource request includes the playing identifier of the target multimedia resource and the identifier of the advertisement resource associated with the target multimedia resource, and the playing verification request includes the identifier of the advertisement resource associated with the target multimedia resource. The data collection server 73 may query the identifier of the advertisement resource in the advertisement playing information by playing the identifier of the advertisement resource included in the verification request, and when the identifier of the advertisement resource exists, it is determined that the verification request is normal. For example, the data collection server 73 may store an advertisement resource identifier in the advertisement playing information, when receiving the playing verification request, the data collection server 73 may query the identifier of the advertisement resource in the advertisement playing information according to the advertisement resource identifier in the playing verification request, and if there is an advertisement resource identifier that is consistent with the advertisement resource identifier in the playing verification request, it is determined that the terminal has played the advertisement, and it may determine that the playing verification request is normal, and may send verification passing information to the resource server 74. Otherwise, the authentication request is considered to be abnormal, and authentication failure information may be sent to the resource server 74.

According to the multimedia resource playing method disclosed by the embodiment of the disclosure, the terminal can transmit advertisement playing information to the data acquisition server when playing the advertisement resource so as to verify the legality of the resource request of the terminal to the target multimedia resource and enable the terminal to play the advertisement resource before playing the target multimedia resource, when the terminal requests the target multimedia resource from the resource server, the data acquisition server can verify whether the terminal plays the advertisement or not by inquiring whether the identifier of the advertisement resource exists, and under the condition that the terminal plays the advertisement, the target multimedia resource can be provided for the terminal. The validity of the target multimedia resource played by the terminal can be verified, and the loss of the provider of the multimedia service caused by an illegal terminal is avoided.

Fig. 9 shows a block diagram of a multimedia asset playback device according to an embodiment of the present disclosure. As shown in fig. 9, the apparatus is for a resource server, and the apparatus includes:

a playing verification request sending module 11, configured to send a playing verification request of a target multimedia resource to a data acquisition server when receiving a resource request of the target multimedia resource sent by a terminal, so that the data acquisition server determines whether an identifier of an advertisement resource associated with the target multimedia resource exists according to the playing verification request, where the resource request at least includes a playing identifier of the target multimedia resource;

and the target multimedia resource sending module 12 is configured to send the target multimedia resource to the terminal when receiving the verification passing information of the data acquisition server.

Fig. 10 shows a block diagram of a multimedia asset playback device according to an embodiment of the present disclosure. As shown in fig. 10, the apparatus further includes:

and the refusing module 13 is configured to refuse to send the target multimedia resource to the terminal when receiving the verification failure information of the data acquisition server.

Fig. 11 shows a block diagram of a multimedia asset playback device according to an embodiment of the present disclosure. As shown in fig. 11, the apparatus is for a terminal, and the apparatus includes:

an address obtaining request sending module 31, configured to send an address obtaining request to an address server when starting to play a target multimedia resource, where the address obtaining request includes an identifier of the target multimedia resource;

the advertisement playing module 32 is configured to play the advertisement resource according to the identifier of the advertisement resource when receiving the playing identifier of the target multimedia resource and the identifier of the advertisement resource sent by the address server;

an advertisement playing information sending module 33, configured to send advertisement playing information to a data collection server during playing of the advertisement resource, where the advertisement playing information includes an identifier of the advertisement resource;

a resource request sending module 34, configured to send a resource request of the target multimedia resource to a resource server when the advertisement resource is completely played, where the resource request includes a playing identifier of the target multimedia resource;

the multimedia resource playing module 35 is configured to play the target multimedia resource when receiving the target multimedia resource sent by the resource server.

Fig. 12 shows a block diagram of a multimedia asset playback device according to an embodiment of the present disclosure. As shown in fig. 10, the apparatus is used for a data acquisition server, and the apparatus includes:

a determining module 41, configured to determine whether an identifier of an advertisement resource associated with a target multimedia resource exists when a play verification request of the target multimedia resource sent by a resource server is received, where the play verification request includes at least one of a play identifier of the target multimedia resource and an identifier of the advertisement resource;

and the verification passing information sending module 42 is used for sending verification passing information to the resource server when the identification of the advertisement resource exists.

Fig. 13 shows a block diagram of a multimedia asset playback device according to an embodiment of the present disclosure. As shown in fig. 13, the apparatus further includes:

the storing module 43 is configured to, when receiving advertisement playing information sent by the terminal, store the advertisement playing information, where the advertisement playing information includes an identifier of an advertisement resource associated with a target multimedia resource.

wherein the saving module 43 comprises:

the saving submodule 431 is configured to save the playing identifier of the target multimedia resource and the identifier of the advertisement resource.

In one possible implementation, the apparatus further includes:

and the verification failure information sending module 44 is configured to send verification failure information to the resource server when the identifier of the advertisement resource does not exist.

Fig. 14 shows a block diagram of a multimedia asset playback device 800 according to an embodiment of the present disclosure. For example, the apparatus 800 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.

Referring to fig. 14, the apparatus 800 may include one or more of the following components: processing component 802, memory 804, power component 806, multimedia component 808, audio component 810, input/output (I/O) interface 812, sensor component 814, and communication component 816.

The processing component 802 generally controls overall operation of the device 800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing components 802 may include one or more processors 820 to execute instructions to perform all or a portion of the steps of the methods described above. Further, the processing component 802 can include one or more modules that facilitate interaction between the processing component 802 and other components. For example, the processing component 802 can include a multimedia module to facilitate interaction between the multimedia component 808 and the processing component 802.

The memory 804 is configured to store various types of data to support operations at the apparatus 800. Examples of such data include instructions for any application or method operating on device 800, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 804 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

Power components 806 provide power to the various components of device 800. The power components 806 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the apparatus 800.

The multimedia component 808 includes a screen that provides an output interface between the device 800 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 808 includes a front facing camera and/or a rear facing camera. The front camera and/or the rear camera may receive external multimedia data when the device 800 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

The audio component 810 is configured to output and/or input audio signals. For example, the audio component 810 includes a Microphone (MIC) configured to receive external audio signals when the apparatus 800 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 804 or transmitted via the communication component 816. In some embodiments, audio component 810 also includes a speaker for outputting audio signals.

The I/O interface 812 provides an interface between the processing component 802 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor assembly 814 includes one or more sensors for providing various aspects of state assessment for the device 800. For example, the sensor assembly 814 may detect the open/closed status of the device 800, the relative positioning of components, such as a display and keypad of the device 800, the sensor assembly 814 may also detect a change in the position of the device 800 or a component of the device 800, the presence or absence of user contact with the device 800, the orientation or acceleration/deceleration of the device 800, and a change in the temperature of the device 800. Sensor assembly 814 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 814 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 816 is configured to facilitate communications between the apparatus 800 and other devices in a wired or wireless manner. The device 800 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 816 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 816 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the apparatus 800 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.

In an exemplary embodiment, a non-transitory computer-readable storage medium, such as the memory 804, is also provided that includes computer program instructions executable by the processor 820 of the device 800 to perform the above-described methods.

Fig. 15 shows a block diagram of a multimedia asset playback device 1900 according to an embodiment of the present disclosure. For example, the apparatus 1900 may be provided as a server. Referring to FIG. 15, the device 1900 includes a processing component 1922 further including one or more processors and memory resources, represented by memory 1932, for storing instructions, e.g., applications, executable by the processing component 1922. The application programs stored in memory 1932 may include one or more modules that each correspond to a set of instructions. Further, the processing component 1922 is configured to execute instructions to perform the above-described method.

The device 1900 may also include a power component 1926 configured to perform power management of the device 1900, a wired or wireless network interface 1950 configured to connect the device 1900 to a network, and an input/output (I/O) interface 1958. The device 1900 may operate based on an operating system stored in memory 1932, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, or the like.

In an exemplary embodiment, a non-transitory computer readable storage medium, such as the memory 1932, is also provided that includes computer program instructions executable by the processing component 1922 of the apparatus 1900 to perform the above-described methods.

The present disclosure may be systems, methods, and/or computer program products. The computer program product may include a computer-readable storage medium having computer-readable program instructions embodied thereon for causing a processor to implement various aspects of the present disclosure.

The computer readable storage medium may be a tangible device that can hold and store the instructions for use by the instruction execution device. The computer readable storage medium may be, for example, but not limited to, an electronic memory device, a magnetic memory device, an optical memory device, an electromagnetic memory device, a semiconductor memory device, or any suitable combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a Static Random Access Memory (SRAM), a portable compact disc read-only memory (CD-ROM), a Digital Versatile Disc (DVD), a memory stick, a floppy disk, a mechanical coding device, such as punch cards or in-groove projection structures having instructions stored thereon, and any suitable combination of the foregoing. Computer-readable storage media as used herein is not to be construed as transitory signals per se, such as radio waves or other freely propagating electromagnetic waves, electromagnetic waves propagating through a waveguide or other transmission medium (e.g., optical pulses through a fiber optic cable), or electrical signals transmitted through electrical wires.

The computer-readable program instructions described herein may be downloaded from a computer-readable storage medium to a respective computing/processing device, or to an external computer or external storage device via a network, such as the internet, a local area network, a wide area network, and/or a wireless network. The network may include copper transmission cables, fiber optic transmission, wireless transmission, routers, firewalls, switches, gateway computers and/or edge servers. The network adapter card or network interface in each computing/processing device receives computer-readable program instructions from the network and forwards the computer-readable program instructions for storage in a computer-readable storage medium in the respective computing/processing device.

The computer program instructions for carrying out operations of the present disclosure may be assembler instructions, Instruction Set Architecture (ISA) instructions, machine-related instructions, microcode, firmware instructions, state setting data, or source or object code written in any combination of one or more programming languages, including an object oriented programming language such as Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The computer-readable program instructions may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider). In some embodiments, the electronic circuitry that can execute the computer-readable program instructions implements aspects of the present disclosure by utilizing the state information of the computer-readable program instructions to personalize the electronic circuitry, such as a programmable logic circuit, a Field Programmable Gate Array (FPGA), or a Programmable Logic Array (PLA).

Various aspects of the present disclosure are described herein with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the disclosure. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer-readable program instructions.

These computer-readable program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks. These computer-readable program instructions may also be stored in a computer-readable storage medium that can direct a computer, programmable data processing apparatus, and/or other devices to function in a particular manner, such that the computer-readable medium storing the instructions comprises an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.

The computer readable program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which execute on the computer, other programmable apparatus or other devices implement the functions/acts specified in the flowchart and/or block diagram block or blocks.

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of instructions, which comprises one or more executable instructions for implementing the specified logical function(s). In some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

Having described embodiments of the present disclosure, the foregoing description is intended to be exemplary, not exhaustive, and not limited to the disclosed embodiments. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The terms used herein were chosen in order to best explain the principles of the embodiments, the practical application, or technical improvements to the techniques in the marketplace, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein.

Claims

1. A multimedia asset playing method, wherein the method is used for an asset server, and comprises:

when a resource request of a target multimedia resource sent by a terminal is received, sending a playing verification request of the target multimedia resource to a data acquisition server, so that the data acquisition server determines whether an identifier of an advertisement resource associated with the target multimedia resource exists on the data acquisition server according to the playing verification request, wherein the resource request at least comprises the playing identifier of the target multimedia resource; the identification of the advertisement resource is an identification which is sent to a data acquisition server by the terminal during the advertisement resource playing period;

2. The method of claim 1, further comprising:

3. The method of claim 1, wherein the resource request further comprises an identification of an advertising resource associated with the target multimedia resource, and wherein the play validation request comprises an identification of an advertising resource.

4. A multimedia resource playing method is used for a data acquisition server and comprises the following steps:

receiving and storing advertisement playing information sent by a terminal when an advertisement is played, wherein the advertisement playing information comprises an identifier of an advertisement resource associated with a target multimedia resource;

when a play verification request of a target multimedia resource sent by a resource server is received, judging whether an identifier of an advertisement resource associated with the target multimedia resource exists on the data acquisition server, wherein the play verification request comprises the identifier of the advertisement resource associated with the target multimedia resource;

5. The method of claim 4, further comprising:

6. The method of claim 4, further comprising:

the advertisement playing information comprises an identification of an advertisement resource associated with a target multimedia resource and a playing identification of the target multimedia resource; the play verification request comprises a play identification of the target multimedia resource.

7. A multimedia resource playing method is characterized in that the method is used for a terminal and comprises the following steps:

when the advertisement resource is played, sending a resource request of the target multimedia resource to a resource server, wherein the resource request comprises a playing identifier of the target multimedia resource; the resource server sends a playing verification request of the target multimedia resource to the data acquisition server, the data acquisition server sends verification passing information to the resource server when determining that the identifier of the advertisement resource associated with the target multimedia resource exists according to the playing verification request, and the resource server sends the target multimedia resource to a terminal when receiving the verification passing information;

8. The method of claim 7, wherein the advertisement playing information comprises an identification of an advertisement asset and a playing identification of the target multimedia asset.

9. A multimedia asset playing apparatus, wherein the apparatus is used for an asset server, comprising:

the system comprises a playing verification request sending module, a data acquisition server and a resource verifying module, wherein the playing verification request sending module is used for sending a playing verification request of a target multimedia resource to the data acquisition server when receiving a resource request of the target multimedia resource sent by a terminal, so that the data acquisition server determines whether an identifier of an advertisement resource associated with the target multimedia resource exists on the data acquisition server according to the playing verification request, and the resource request at least comprises a playing identifier of the target multimedia resource; the identification of the advertisement resource is an identification which is sent to a data acquisition server by the terminal during the advertisement resource playing period;

10. The apparatus of claim 9, further comprising:

11. The apparatus of claim 9, wherein the resource request further comprises an identification of an advertising resource associated with the target multimedia resource, and wherein the play validation request comprises an identification of an advertising resource.

12. A multimedia asset playing device, wherein the device is used for a data acquisition server, and comprises:

the storage module is used for storing the advertisement playing information when receiving the advertisement playing information sent by the terminal, wherein the advertisement playing information comprises an identifier of an advertisement resource associated with a target multimedia resource;

13. The apparatus of claim 12, further comprising:

14. The apparatus of claim 12, wherein the advertisement playing information comprises a playing identifier of the target multimedia asset and an identifier of an advertisement asset associated with the target multimedia asset, and wherein the playing verification request comprises the playing identifier of the target multimedia asset.

15. A multimedia asset playing apparatus, wherein the apparatus is used for a terminal, and comprises:

a resource request sending module, configured to send a resource request of the target multimedia resource to a resource server when the advertisement resource is played, where the resource request includes a playing identifier of the target multimedia resource; the resource server sends a playing verification request of the target multimedia resource to the data acquisition server, the data acquisition server sends verification passing information to the resource server when determining that the identifier of the advertisement resource associated with the target multimedia resource exists according to the playing verification request, and the resource server sends the target multimedia resource to a terminal when receiving the verification passing information;

16. A multimedia asset playback apparatus, comprising:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to: performing the method of any one of claims 1 to 3.

17. A multimedia asset playback apparatus, comprising:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to: performing the method of any one of claims 4 to 6.

18. A multimedia asset playback apparatus, comprising:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to: performing the method of claim 7.

19. A non-transitory computer readable storage medium having computer program instructions stored thereon, wherein the computer program instructions, when executed by a processor, implement the method of any of claims 1 to 3.

20. A non-transitory computer readable storage medium having computer program instructions stored thereon, wherein the computer program instructions, when executed by a processor, implement the method of claim 4 or 6.

21. A non-transitory computer readable storage medium having computer program instructions stored thereon, wherein the computer program instructions, when executed by a processor, implement the method of claim 7.