CN106375858A - Method, device and system for embedding advertisement in video - Google Patents
Method, device and system for embedding advertisement in video Download PDFInfo
- Publication number
- CN106375858A CN106375858A CN201510438576.0A CN201510438576A CN106375858A CN 106375858 A CN106375858 A CN 106375858A CN 201510438576 A CN201510438576 A CN 201510438576A CN 106375858 A CN106375858 A CN 106375858A
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- Prior art keywords
- video file
- advertisement
- video
- identification information
- frame
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2541—Rights Management
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
- H04N21/4583—Automatically resolving scheduling conflicts, e.g. when a recording by reservation has been programmed for two programs in the same time slot
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Software Systems (AREA)
- Human Computer Interaction (AREA)
- Computer Security & Cryptography (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides a method, a device and a system for embedding an advertisement in a video. The method comprises steps: a video file is played; an advertisement video file of the video file, identity information of a first frame of the advertisement video file, and the starting time and the ending time of the advertisement video file in the video file are acquired; identity information of a video frame of the video file is acquired in real time, and the identity information of the video frame is compared with the identity information of the first frame; when the comparison result is that the identity information of the video frame is the same as the identity information of the first frame, the advertisement video file is played; and when the advertisement video file completes playing, the video file is played continuously from the ending time. An advertisement can be inserted in or removed from any position of the video file flexibly, and in comparison with the prior art, the operation is more convenient, and no damage is caused to the integrity or the picture quality of the video file.
Description
Technical field
The invention belongs to network and video technique field, the method for more particularly, to a kind of product placement in video,
Apparatus and system.
Background technology
Internet video, refer to being provided by cable television operators or Web Video Service business, with Streaming Media be
Broadcast format, can live online or program request audio video interleaved.Development with network and multimedia technology
And popularization, network video-on-demand gradually rises, people can by computer or Set Top Box on network at any time
The Internet video that program request oneself is liked is watched.
The thing followed, in Internet video, product placement also becomes a kind of currently common and important advertisement side
Formula.In prior art, mainly in before Video coding by way of synthesis to video, implant picture-text advertisement.
But this implantation can destroy the integrity of the original document of the Internet video of issue, and ought need to remove
During the picture-text advertisement of implantation, typically can only using cover or Fuzzy Processing mode, complex operation and destroying
The original painting matter of video file.
Therefore, how easily product placement in Internet video, be that current industry has to be solved asking
One of topic.
Content of the invention
It is an object of the invention to provide a kind of method of product placement in video, apparatus and system, with spirit
Live ground in any one position of video file insertion or cancellation advertisement.
The present invention provides a kind of method of product placement in video, is applied to user terminal, methods described bag
Include:
Playing video file；
Obtain advertisement video file, the identity of the first frame of described advertisement video file of described video file
Initial time in described video file of information and described advertisement video file and end time are described wide
Announcement video file is the video segment intercepting from described video file and product placement information forms；
Obtain the identification information of the frame of video of described video file in real time, and the identity by described frame of video
Identification information with described head frame identification information compare；
When the identification information that comparison result is described frame of video is identical with the identification information of described head frame
When, play described advertisement video file；
When described advertisement video file finishes, described video file is continued to broadcast from described end time
Put.
The present invention provides a kind of device of product placement in video, runs on user terminal, described device bag
Include:
Playing module, for playing video file；
Advertising message acquisition module, for obtaining the advertisement video literary composition of the video file that described playing module is play
Part, the identification information of first frame of described advertisement video file and described advertisement video file regard described
Initial time in frequency file and end time, described advertisement video file is to intercept from described video file
Video segment and product placement information form；
Identification information acquisition module, for the identity of the real-time frame of video obtaining described video file
Information；
Comparing module, the identity mark of the described frame of video for obtaining described identification information acquisition module
The identification information of the described head frame that knowledge information and described advertising message acquisition module obtain is compared；
Described playing module, is additionally operable to the identity mark being described frame of video when the comparison result of described comparing module
When knowledge information is identical with the identification information of described head frame, play described advertisement video file；
Described playing module, is additionally operable to when described advertisement video file finishes, by described video file
Continue to play from described end time.
The present invention provides a kind of system of product placement in video, comprising:
Server and run and have the user terminal of said apparatus；
Wherein, described server includes:
Identification information receiver module, for receiving the body of the described broadcasting pictures that described user terminal sends
Part identification information；
Description information acquisition module, for obtaining the institute matching with the identification information of described broadcasting pictures
State the description information of the advertisement video file of video file；
Description information returns module, for the description information of described advertisement video file is returned to described user
Terminal.
Knowable to the invention described above technical scheme, due to being during playing video file, will regard from this
The video segment the intercepting advertisement video file of product placement information substitutes this video file in frequency file
In corresponding video fragment play out, therefore, it can neatly any one position of video file insert
Enter or cancel advertisement, compared with prior art, operation is more convenient, and will not be to the integrity of video file
Or image quality causes any destruction.
Brief description
Fig. 1 is that the flow process of realizing of the method for product placement in video that the embodiment of the present invention one provides is illustrated
Figure；
Fig. 2 is the structural representation of the device of product placement in video that the embodiment of the present invention two provides；
Fig. 3 is the structural representation of the device of product placement in video that the embodiment of the present invention three provides；
Fig. 4 is the structural representation of the system of product placement in video that the embodiment of the present invention four provides；
Fig. 5 is the structural representation of the system of product placement in video that the embodiment of the present invention five provides.
Specific embodiment
In order that the purpose of the present invention, technical scheme and beneficial effect become more apparent, below in conjunction with accompanying drawing
And embodiment, the present invention will be described in further detail.It should be appreciated that described herein be embodied as
Example, only in order to explain the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of method of product placement in video, is applied to user terminal, the party
Method includes: playing video file；Obtain the advertisement video file of this video file, this advertisement video file
When the identification information of first frame and this initial time in this video file for advertisement video file are with terminating
Carve, this advertisement video file is the video segment intercepting from this video file and product placement information forms；
Obtain the identification information of the frame of video of this video file in real time, and the identification information by this frame of video
Compare with the identification information of this first frame；When comparison result be this frame of video identification information with
When the identification information of this first frame is identical, play this advertisement video file；When this advertisement video file is play
When finishing, this video file is continued to play from this end time.The embodiment of the present invention also provides and exists accordingly
The apparatus and system of product placement in video.It is described in detail individually below.
Refer to accompanying drawing 1, be the realization of the method for product placement in video that the embodiment of the present invention one provides
Flow process, the method can be applicable in user terminal, neatly to insert in any one position of video file
Or cancellation advertisement.The method of the product placement in video of accompanying drawing 1 example mainly includes the following steps that s11 extremely
Step s15:
S11, playing video file.
When the program request instruction of user's triggering is detected, obtain the download of the video file that this program request instruction is pointed to
Network address, downloads the video data of this video file according to this download network address from network and plays.It should be understood that
The video data of this video file can be complete video data or the video stream data of this video file.
S12, obtains the advertisement video file of this video file, the identity of the first frame of this advertisement video file
Initial time in this video file of information and this advertisement video file and end time, this advertisement video
File is the video segment intercepting from this video file and product placement information forms.
As one embodiment of the invention, step s12 comprises the steps s121 and step s122:
S121, captures the current broadcasting pictures of this video file, obtains the identification information of this broadcasting pictures
And it is sent to server, so that this server obtains match with the identification information of this broadcasting pictures wide
Accuse the description information of video file, the description information of this advertisement video file includes: this advertisement video file
Download network address, the identification information of first frame of this advertisement video file and this advertisement video file to regard at this
Initial time in frequency file and end time.
Preferably, the identification information of broadcasting pictures is the finger print information of this broadcasting pictures, i.e. broadcast from this
Put in picture extract can be with the characteristic information of this broadcasting pictures of unique mark.User terminal carries according to preset
Take rule and extraction algorithm, extract the finger of this broadcasting pictures from the broadcasting pictures of currently playing video file
Stricture of vagina information is simultaneously sent to server.
It is to be appreciated that the video information data base that is stored with server, store in this video information data base
The finger print information of each broadcasting pictures in the title of video file, video file, each broadcasting pictures is had to occur in
Incidence relation between moment in video file and above-mentioned three.
Additionally, the keyed advertising that is also stored with server, this keyed advertising includes: the title of video file with
And the description information with each advertisement video file of the names associate of this video file.
Wherein, the description information of advertisement video file can be, but not limited to including the download of advertisement video file
Network address, the identification information of first frame of this advertisement video file and this advertisement video file are in this video literary composition
Initial time in part and end time.
Preferably, the identification information of the first frame of this advertisement video file is the finger print information of this first frame, i.e.
From the first frame of this advertisement video file extract can with unique mark this first frame characteristic information.
Advertisement video file is the video segment intercepting from the video file that user terminal is being play, and plants
Enter advertising message to form.Wherein, this advertising message can be, but not limited to including advertising pictures.Specifically, root
The advertisement implantation instruction triggering according to user, determines can planting of this advertisement implantation instruction sensing in video file
Enter any picture and this advertising pictures of the advertising pictures implantation position in this picture and in this implantation position
The object occurring or background；Then, the object according to the appearance of this implantation position or background adjust this advertising pictures
Size, the image parameters such as position and gradient are so that this advertising pictures and this object or background match；
Then, by way of synthesis, this advertising pictures is implanted to this implantation position；Again with key frame as the whole story
Point, intercepts out the video segment of this advertising pictures of implantation, using this video segment as this video file advertisement
Video file is sent to storage server.Further, according to this advertisement video file in storage server
Storage location generates the download network address of this advertisement video file；Obtain this video segment in this video file
The finger print information of the first frame of initial time and end time and this advertisement video file, wherein, this piece of video
Section is this advertisement video file in this video file in the initial time in this video file and end time
Initial time and end time；Head by the download network address of this advertisement video file, this advertisement video file
The finger print information of frame and this initial time in this video file for advertisement video file and end time conduct
The description information of this advertisement video file, title and this description information and this video literary composition with this video file
Incidence relation between the title of part sends jointly to server, so as server according to this description information, should
Incidence relation between the title of video file and this description information and the title of this video file generates advertisement
Index.
It is to be appreciated that in order to reduce the error on the reproduction time leading to because of server operation, can will be somebody's turn to do
The initial time of video segment is then forwarded to storage server after 1 second in advance and is stored.
Initial time in this video file for this advertisement video file and end time, refer to respect to this video
File, this advertisement video file commenced play out from what moment to what moment to be terminated to play, for example, it is assumed that
The total length of this video file be 10 minutes, that is, the initial time of this video file be 00 point 00 second, terminate
Moment be 10 points 00 second, this advertisement video file initial time in this video file be 5 points 01 second,
End time be 5 points 30 seconds, then when this video file is play to 5 points and 01 second, commence play out this advertisement
Video file, and when terminating the broadcasting of this advertisement video file, this video file is continued at 30 seconds from 5 points
Continued broadcasting is put.Because this advertisement video file is the video segment intercepting from this video file product placement letter
Breath forms, so the playout length of this advertisement video file is consistent with the playout length of the video segment intercepting out,
After the broadcasting of this advertisement video file terminates, the corresponding video fragment in this video file will be no longer played,
And be to skip this video segment and continue to play this video file, therefore, intercutting this advertisement video file can't
Increase the total time-consuming playing this video file.
Specifically, server, according to the finger print information of the broadcasting pictures receiving, is looked into from video information data base
The title of video file that the finger print information of this broadcasting pictures associates is looked for occur in this video literary composition with this broadcasting pictures
Moment in part；Then, from keyed advertising, according to lookup result, search the names associate of this video file
Each advertisement video file description information；Really establish rules then according to preset, from each advertisement finding
Determine in the description information of video file that occurring in the moment in this video file with this broadcasting pictures matches
The description information of advertisement video file (e.g., initial time occurs in this video file in this broadcasting pictures
Moment after, and occur in the advertisement of the time at intervals preset time period in this video file with this broadcasting pictures
Video file), and the description information of the advertisement video determined file is returned to user terminal.
S122, receives the description information of this advertisement video file of this server return, according to this advertisement video
This advertisement video file of the download website, download of file.
The description letter of the video file the being currently played corresponding advertisement video file that the reception server returns
Breath, downloads the data of this advertisement video file according to the download network address in this description information from storage server,
As: es (elementary stream, basic code) flow data.
S13, obtains the identification information of the frame of video of this video file in real time, and the identity by this frame of video
The identification information of identification information and this first frame is compared.
Obtain the identification information of the frame of video of video file play in real time, and the identity by this frame of video
The identification information of identification information and the first frame of advertisement video file is compared, to be sentenced according to comparison result
The disconnected moment whether having reached this advertisement video file of broadcasting.
Further, as one embodiment of the invention, step s13 comprises the steps s131:
S131, monitors the playing progress rate of this video file, when broadcasting moment and this of this video file are initial
When time difference between quarter is less than or equal to preset time difference, obtain the frame of video of this broadcasting moment broadcasting
Identification information, and the identification information of the identification information of this frame of video and this first frame is compared
Right.
Preferably, the identification information of frame of video is the finger print information of this frame of video, i.e. from this frame of video
Middle extraction can this frame of video of unique mark characteristic information.
Specifically, the playing progress rate of user terminal real-time monitoring video file, when the broadcasting of this video file
When time difference between quarter and the initial time of this advertisement video file is less than or equal to preset time difference,
That is, this video file be soon played to advertisement video file initial time (e.g., also will arrive within 5 seconds wide
Accuse the initial time of video file) when, obtain in video file and play in the broadcasting moment monitoring
Frame of video, and extract the finger of this frame of video from this frame of video according to preset extracting rule and extraction algorithm
Stricture of vagina information.
S14, when the identification information that comparison result is this frame of video is identical with the identification information of this first frame
When, play this advertisement video file.
Identity when the first frame of the identification information of the frame of video of extraction and advertisement video file in step s13
When identification information is identical, then the es flow data of this advertisement video file is sent into decoder, with to this advertisement
Video file plays out.
S15, when this advertisement video file finishes, this video file is continued to play from this end time.
When this advertisement video file finishes, the video data of the video file of former broadcasting is sent into decoding
Device, and continue to play this video file from the end of playing moment of this advertisement video file.Then repeat step
S13 to s15, until play all of advertisement video file.
It is to be appreciated that when the identification information of this frame of video is differed with the identification information of this first frame
When, obtain the next identification information playing the frame of video that the moment plays in this video file, should
The next identification information of frame of video playing moment broadcasting is compared with the identification information of this first frame
Right；And the identification information of frame of video of moment broadcasting and the identity of this first frame is play when this next one
When information differs, that repeats in this video file of above-mentioned acquisition next plays frame of video that the moment plays
Identification information, this next one is play identification information and this first frame of the frame of video that the moment plays
The step that identification information is compared, until when the identification information of frame of video obtaining and this first frame
Identification information identical when, play this advertisement video file, or, when the broadcasting of this video file
When quarter exceedes the initial time preset time period of this advertisement video file, abandon playing this advertisement video file, and
Generate the title comprising this video file, the daily record of the identification information of advertisement video file abandoning playing,
This daily record is sent to server, so that this server updates keyed advertising according to the daily record receiving.
Knowable to the method for the product placement in video of above-mentioned accompanying drawing 1 example, in embodiments of the present invention,
When playing the video file of user's program request, obtain, from server, the video segment intercepting from this video file
And the advertisement video file of product placement information, and regard to this advertisement when this video file is detected and playing
During the initial time of frequency file, play this advertisement video file, when this advertisement video file finishes,
This video file is continued to play from the end time of this advertisement video file.Due to being in playing video file
During, by the advertisement video of the video segment of intercepting product placement information from this video file
The corresponding video fragment that file substitutes in this video file plays out, and therefore, it can neatly in video literary composition
Any one position insertion of part or cancellation advertisement, compared with prior art, operation is more convenient, and will not
Integrity to video file or image quality cause any destruction.
Refer to accompanying drawing 2, be the structure of the device of product placement in video that the embodiment of the present invention two provides
Schematic diagram.For convenience of description, accompanying drawing 2 illustrate only the part related to the embodiment of the present invention.As accompanying drawing
Shown in 2, this device includes: playing module 21, advertising message acquisition module 22, identification information obtain
Module 23 and comparing module 24.
Wherein, playing module 21, for playing video file.
Playing module 21, in program request instruction user's triggering is detected, obtains the video that this program request instruction is pointed to
The download network address of file, downloads the video data of this video file according to this download network address from network and plays.
It should be understood that the video data of this video file can be complete video data or the video of this video file
Flow data.
Advertising message acquisition module 22, for obtaining the advertisement video of the video file of playing module 21 broadcasting
File, the identification information of first frame of this advertisement video file and this advertisement video file are in this video literary composition
Initial time in part and end time, this advertisement video file is the piece of video intercepting from this video file
Simultaneously product placement information forms section.
Identification information acquisition module 23, for the identity of the real-time frame of video obtaining this video file
Information.
Comparing module 24, the identity mark of this frame of video for obtaining identification information acquisition module 23
The identification information of this first frame that knowledge information is obtained with advertising message acquisition module 22 is compared.
Playing module 21, is additionally operable to the identity letter being this frame of video when the comparison result of comparing module 24
When breath is identical with the identification information of this first frame, play this advertisement video file.
Identity mark when identification information and this first frame that the comparison result of comparing module 24 is this frame of video
When knowledge information is identical, the es flow data of this advertisement video file is sent into decoder by playing module 21, with right
This advertisement video file plays out.
Playing module 21, is additionally operable to when this advertisement video file finishes, by this video file from this eventually
Only the moment continues to play.
When this advertisement video file finishes, playing module 21 is by the video counts of the video file of former broadcasting
According to feeding decoder, and continue to play this video file from the end of playing moment of this advertisement video file.
It should be noted that in the embodiment of the device of product placement in video of the figures above 2 example,
The division of each functional module is merely illustrative of, in practical application can as needed, for example corresponding hardware
The convenient consideration of the realization of configuration requirement or software, and above-mentioned functions are distributed complete by different functional modules
Become, will described in the internal structure of the device of product placement in video be divided into different functional modules, with
Complete all or part of function described above.And, in practical application, corresponding in the present embodiment
Functional module can be to be realized by corresponding hardware completing it is also possible to execute corresponding software by corresponding hardware,
For example, aforesaid playing module, can have execution aforementioned playout video file and advertisement video file
Hardware, such as player or be able to carry out corresponding computer program thus completing the one of aforementioned function
As processor or other hardware devices (each embodiment that this specification provides all can apply foregoing description former
Then).
Refer to accompanying drawing 3, the product placement in video providing in the embodiment of the present invention two of accompanying drawing 2 example
Device on the basis of, in the device of product placement in video that the embodiment of the present invention three provides, such as accompanying drawing
Shown in 3, further, advertising message acquisition module 22 includes: broadcasting pictures handling module 221, transmission
Module 222, receiver module 223 and download module 224.
Wherein, broadcasting pictures handling module 221, broadcasting pictures current for capturing this video file.
Identification information acquisition module 23, is additionally operable to obtain the identification information of this broadcasting pictures.
Preferably, the identification information of broadcasting pictures is the finger print information of this broadcasting pictures, i.e. broadcast from this
Put in picture extract can be with the characteristic information of this broadcasting pictures of unique mark.Identification information acquisition module
23 according to preset extracting rule and extraction algorithm, currently playing from broadcasting pictures handling module 221 crawl
The broadcasting pictures of video file in extract the finger print information of this broadcasting pictures.
Sending module 222, for the identification information of this broadcasting pictures is sent to server, so that should
The description information of the advertisement video file that the identification information of server acquisition and this broadcasting pictures matches,
The description information of this advertisement video file includes: the download network address of this advertisement video file, this advertisement video literary composition
Initial time in this video file of the identification information of first frame of part and this advertisement video file and end
The only moment.
Preferably, the identification information of the first frame of this advertisement video file is the finger print information of this first frame, i.e.
From the first frame of this advertisement video file extract can with unique mark this first frame characteristic information.
Receiver module 223, for receiving the description information of this advertisement video file of this server return.
Download module 224, for this advertisement video file of the download website, download according to this advertisement video file.
Under in the description information of this advertisement video file that download module 224 receives according to receiver module 223
Contained network location, downloads the data of this advertisement video file, such as from storage server: es flow data.
Further, advertising message acquisition module 22 also includes: monitoring modular 225.
Monitoring modular 225, for monitoring the playing progress rate of this video file.
Identification information acquisition module 23, is additionally operable to monitor broadcasting of this video file when monitoring modular 225
When putting time difference between moment and this initial time and being less than or equal to preset time difference, when obtaining this broadcasting
Carve the identification information of the frame of video play.
Preferably, the identification information of frame of video is the finger print information of this frame of video, i.e. from this frame of video
Middle extraction can this frame of video of unique mark characteristic information.
Specifically, the playing progress rate of monitoring modular 225 real-time monitoring video file, when broadcasting of this video file
The time difference put between moment and the initial time of this advertisement video file is less than or equal to preset time difference
When, that is, the initial time that video file is soon played to advertisement video file (e.g., also 5 seconds will
Initial time to advertisement video file) when, identification information acquisition module 23 obtains in video file
Play the frame of video play of moment in monitor, and according to preset extracting rule and extraction algorithm from
The finger print information of this frame of video is extracted in this frame of video.
It is to be appreciated that the comparison result working as comparing module 24 is identification information and this head of this frame of video
When the identification information of frame differs, under identification information acquisition module 23 obtains in this video file
One identification information playing the frame of video that the moment plays, this next one is play the moment by comparing module 24
The identification information of frame of video of broadcasting is compared with the identification information of this first frame；And when comparison mould
The comparison result of block 24 is that this next one plays the identification information of frame of video and this first frame that the moment plays
Identification information when differing, identification information acquisition module 23 is repeated with comparing module 24
The next identification information playing the frame of video that the moment plays in this video file of above-mentioned acquisition, should
The next identification information of frame of video playing moment broadcasting is compared with the identification information of this first frame
To operation, until when obtain the identification information of frame of video identical with the identification information of this first frame
When, playing module 21 plays this advertisement video file, or, exceed this when the broadcasting moment of this video file
During the initial time preset time period of advertisement video file, playing module 21 is abandoned playing this advertisement video file,
And generate the title comprising this video file, the day of the identification information of advertisement video file abandoning playing
Will, this daily record is sent to server, so that this server updates keyed advertising according to the daily record receiving.
Refer to accompanying drawing 4, be the structure of the system of product placement in video that the embodiment of the present invention four provides
Schematic diagram.For convenience of description, accompanying drawing 4 illustrate only the part related to the embodiment of the present invention.As accompanying drawing
Shown in 4, this system includes: user terminal 40 and server 50.Run wherein in user terminal 40 on having
State the device shown in accompanying drawing 2 or accompanying drawing 3, its structure and each function of constituting module specifically refer to accompanying drawing 2
With the narration in accompanying drawing 3 and the embodiment of the present invention two and embodiment three, here is omitted.Server 50
Including: identification information receiver module 51, description information acquisition module 52 and description information return mould
Block 53.
Wherein, identification information receiver module 51, for receiving this broadcasting pictures of this user terminal transmission
Identification information.
Description information acquisition module 52, for obtain match with the identification information of this broadcasting pictures should
The description information of the advertisement video file of video file.
Description information returns module 53, for the description information of this advertisement video file is returned to this user eventually
End.
Refer to accompanying drawing 5, the product placement in video providing in the embodiment of the present invention four of accompanying drawing 4 example
System on the basis of, the embodiment of the present invention five provide the system of product placement in video in, further
Ground, as shown in Figure 5, server 50 also includes: data obtaining module 54 and keyed advertising generation module
55.And further, description information acquisition module 52 includes: title and moment acquisition module 521, look into
Look for module 522 and determining module 523.
Wherein, data obtaining module 54, for obtaining description information, this video literary composition of this advertisement video file
Pass is associated between the title of the title of part and this video file and the description information of this advertisement video file
System.
The title of the description information of this advertisement video file, the title of this video file and this video file with
Incidence relation between the description information of this advertisement video file can obtain at other-end equipment.Wherein,
Advertisement video file is the video segment intercepting from the video file that user terminal is being play, and implants wide
Announcement information forms.Wherein, this advertising message can be, but not limited to including advertising pictures.Specifically, other are whole
The advertisement implantation instruction that end equipment triggers according to user, determining in video file can be with product placement picture
Picture and this advertising pictures implantation position in this picture and the object in the appearance of this implantation position or the back of the body
Scape；Then, according to this implantation position occur object or background adjust the size of this advertising pictures, position with
And the image parameters such as gradient are so that this advertising pictures is matched with this object or background；Then, by closing
The mode becoming, this advertising pictures is implanted to this implantation position；Again with key frame for whole story point, intercept out plant
Enter the video segment of this advertising pictures, this video segment is sent as the advertisement video file of this video file
To storage server.Further, generated in the storage location of storage server according to this advertisement video file
The download network address of this advertisement video file；Obtain initial time in this video file for this video segment and end
The only finger print information of the first frame of moment and this advertisement video file, wherein, this video segment is in this video literary composition
Initial time in part and end time be this advertisement video file initial time in this video file with
End time；Finger print information by the download network address of this advertisement video file, the first frame of this advertisement video file
And this advertisement video file initial time in this video file is civilian as this advertisement video with end time
Between the description information of part, and the title of this video file and this description information and the title of this video file
Incidence relation send jointly to server 50, so that server 50 is according to this description information, this video literary composition
Incidence relation between the title of part and this description information and the title of this video file generates keyed advertising.
Keyed advertising generation module 55, for according to the description information of this advertisement video file, this video file
Title and the title of this video file and the description information of this advertisement video file between incidence relation,
Generate keyed advertising.
Title and moment acquisition module 521, what the identification information for obtaining this broadcasting pictures associated should
The title of video file and this broadcasting pictures occur in the moment in this video file.
It is to be appreciated that the video information data base that is stored with server 50, deposit in this video information data base
Contain the title of video file, the finger print information of each broadcasting pictures in video file, each broadcasting pictures occur
In the moment in video file and the incidence relation between above-mentioned three.Title and moment acquisition module 521
According to the finger print information of the broadcasting pictures receiving, search the finger of this broadcasting pictures from this video information data base
The title of the video file of stricture of vagina information association and this broadcasting pictures occur in the moment in this video file.
Searching modul 522, for search from this keyed advertising this video file names associate each is wide
Accuse the description information of video file.
The result that searching modul 522 is found with moment acquisition module 521 according to title, from keyed advertising life
Each advertisement video file of the names associate of this video file is searched in the keyed advertising becoming module 55 generation
Description information.
Determining module 523, for really establishing rules then according to preset, from each advertisement video file finding
Description information in determine that occurring in, with this broadcasting pictures, the advertisement that the moment in this video file matches regards
The description information of frequency file.
Determining module 523 and then really establish rules then according to preset, each finding from searching modul 522 is wide
Determine, in the description information accusing video file, the moment phase occurring in this video file with this broadcasting pictures
(e.g., initial time occurs in this video file in this broadcasting pictures to the description information of the advertisement video file joined
In moment after, and occur in the wide of the time at intervals preset time period in this video file with this broadcasting pictures
Accuse video file).
It should be noted that the content such as information exchange between each module/unit of said apparatus, implementation procedure,
Due to being based on same design with the inventive method embodiment, the technique effect that it brings is implemented with the inventive method
Example is identical, and particular content can be found in the narration in the inventive method embodiment, and here is omitted.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment
The program that can be by complete come the hardware to instruct correlation, and this program can be stored in a computer-readable and deposit
In storage media, storage medium may include that read only memory (rom, read only memory), with
Machine access memorizer (ram, random access memory), disk or CD etc..
A kind of method of product placement in video that above embodiment of the present invention provided, apparatus and system
It is described in detail, specific case used herein is explained to the principle of the present invention and embodiment
State, the explanation of above example is only intended to help and understands the method for the present invention and its core concept；Meanwhile,
For one of ordinary skill in the art, according to the thought of the present invention, in specific embodiment and range of application
On all will change, in sum, this specification content should not be construed as limitation of the present invention.
Claims (11)
1. a kind of method of product placement in video, is applied to user terminal it is characterised in that described side
Method includes:
Playing video file；
Obtain advertisement video file, the identity of the first frame of described advertisement video file of described video file
Initial time in described video file of information and described advertisement video file and end time are described wide
Announcement video file is the video segment intercepting from described video file and product placement information forms；
Obtain the identification information of the frame of video of described video file in real time, and the identity by described frame of video
Identification information with described head frame identification information compare；
When the identification information that comparison result is described frame of video is identical with the identification information of described head frame
When, play described advertisement video file；
When described advertisement video file finishes, described video file is continued to broadcast from described end time
Put.
2. the method for claim 1 is it is characterised in that the advertisement of the described video file of described acquisition
Video file, the identification information of first frame of described advertisement video file and described advertisement video file exist
Initial time in described video file and end time, comprising:
Capture the current broadcasting pictures of described video file, obtain the identification information of described broadcasting pictures simultaneously
It is sent to server, so that what the identification information of the acquisition of described server and described broadcasting pictures matched
The description information of advertisement video file, the description information of described advertisement video file includes: described advertisement video
The download network address of file, the identification information of first frame of described advertisement video file and described advertisement video
Initial time in described video file for the file and end time；
Receive the description information of the described advertisement video file that described server returns, according to described advertisement video
The advertisement video file described in download website, download of file.
3. the method for claim 1 is it is characterised in that described real-time obtain described video file
The identification information of frame of video, comprising:
Monitor the playing progress rate of described video file, when described video file the broadcasting moment with described initial when
When time difference between quarter is less than or equal to preset time difference, obtain the described frame of video playing moment broadcasting
Identification information.
4. the method as described in claims 1 to 3 any one is it is characterised in that described identity is believed
Cease for finger print information.
5. a kind of device of product placement in video, runs on user terminal it is characterised in that described dress
Put including:
Playing module, for playing video file；
Advertising message acquisition module, for obtaining the advertisement video literary composition of the video file that described playing module is play
Part, the identification information of first frame of described advertisement video file and described advertisement video file regard described
Initial time in frequency file and end time, described advertisement video file is to intercept from described video file
Video segment and product placement information form；
Identification information acquisition module, for the identity of the real-time frame of video obtaining described video file
Information；
Comparing module, the identity mark of the described frame of video for obtaining described identification information acquisition module
The identification information of the described head frame that knowledge information and described advertising message acquisition module obtain is compared；
Described playing module, is additionally operable to the identity mark being described frame of video when the comparison result of described comparing module
When knowledge information is identical with the identification information of described head frame, play described advertisement video file；
Described playing module, is additionally operable to when described advertisement video file finishes, by described video file
Continue to play from described end time.
6. device as claimed in claim 5 it is characterised in that
Described advertising message acquisition module, comprising:
Broadcasting pictures handling module, broadcasting pictures current for capturing described video file；
Described identification information acquisition module, is additionally operable to obtain the identification information of described broadcasting pictures；
Described advertising message acquisition module, also includes:
Sending module, for the identification information of described broadcasting pictures is sent to server, so that described
The description letter of the advertisement video file that the identification information of server acquisition and described broadcasting pictures matches
Breath, the description information of described advertisement video file includes: the download network address of described advertisement video file, described
The identification information of first frame of advertisement video file and described advertisement video file are in described video file
Initial time and end time；
Receiver module, for receiving the description information of the described advertisement video file that described server returns；
Download module, for the advertisement video file described in download website, download according to described advertisement video file.
7. device as claimed in claim 5 it is characterised in that
Described advertising message acquisition module, also includes:
Monitoring modular, for monitoring the playing progress rate of described video file；
Described identification information acquisition module, is additionally operable to when described monitoring module monitors are to described video file
The time difference play between moment and described initial time when being less than or equal to preset time difference, obtain institute
State the identification information playing the frame of video that the moment plays.
8. the device as described in claim 5 to 7 any one is it is characterised in that described identity is believed
Cease for finger print information.
9. a kind of system of product placement in video is it is characterised in that described system includes:
Server and run just like the device described in claim 5 to 8 any one user terminal；
Wherein, described server includes:
Identification information receiver module, for receiving the body of the described broadcasting pictures that described user terminal sends
Part identification information；
Description information acquisition module, for obtaining the institute matching with the identification information of described broadcasting pictures
State the description information of the advertisement video file of video file；
Description information returns module, for the description information of described advertisement video file is returned to described user
Terminal.
10. system as claimed in claim 9 it is characterised in that
Described server, also includes:
Data obtaining module, for obtaining the description information of described advertisement video file, described video file
Associating between the title of title and described video file and the description information of described advertisement video file
System；
Keyed advertising generation module, for civilian according to the description information of described advertisement video file, described video
Associating between the title of the title of part and described video file and the description information of described advertisement video file
Relation, generates keyed advertising.
11. methods as claimed in claim 10, it is characterised in that described description information acquisition module, are wrapped
Include:
Title and moment acquisition module, described in the identification information for obtaining described broadcasting pictures associates
The title of video file and described broadcasting pictures occur in the moment in described video file；
Searching modul, for search from described keyed advertising described video file names associate each is wide
Accuse the description information of video file；
Determining module, for really establishing rules then according to preset, from retouching of each advertisement video file finding
State and in information, determine that occurring in, with described broadcasting pictures, the advertisement that the moment in described video file matches regards
The description information of frequency file.
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| CN201510438576.0A CN106375858B (en) | 2015-07-23 | 2015-07-23 | A kind of method, apparatus and system of product placement in video |
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| CN201510438576.0A CN106375858B (en) | 2015-07-23 | 2015-07-23 | A kind of method, apparatus and system of product placement in video |
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