CN113627985A - Advertisement pushing method, equipment and computer readable storage medium - Google Patents
Advertisement pushing method, equipment and computer readable storage medium Download PDFInfo
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Abstract
The invention discloses an advertisement pushing method, which classifies all advertisements to be played by acquiring all latest advertisement types preset in an advertisement type selection library or modified and edited by a user. After the user logs in, the targeted push is carried out according to the selection of the user and the priority level in turn, and then the classification result of the advertisement to be played and the priority level in the type of the advertisement to be played are continuously optimized by combining the user information and the user behavior. The invention also discloses an advertisement pushing device and a computer readable storage medium. Different necessary options are set in the advertisement type selection library according to the user grades, so that the benefits of all parties are guaranteed to the maximum extent, accurate and effective pushing which accords with the habits of the users is achieved, and a better propaganda effect is obtained.
Description
Technical Field
The present invention relates to the field of advertisement delivery, and in particular, to an advertisement delivery method, device, and computer-readable storage medium.
Background
At present, in the conventional advertisement push, various types of advertisements are randomly pushed and played during the playing of a program, and the viewing experience of a consumer viewing the program is not considered, so that the actual pushed advertisements are not easy to achieve the propaganda purpose. With the improvement of the related technology, the advertisement is pushed more accurately and more accords with the preference of consumers.
Disclosure of Invention
The invention mainly aims to provide an advertisement pushing method, an advertisement pushing device and a computer readable storage medium, and aims to solve the technical problem that the purpose of propaganda is not easy to achieve by randomly pushing advertisements.
In order to achieve the above object, the present invention provides an advertisement push method, including:
acquiring all advertisement types in an advertisement type selection library of a display terminal, classifying all advertisements to be broadcasted aiming at each advertisement type, and setting the priority of each advertisement to be broadcasted in each advertisement type;
acquiring an advertisement type screening result acquired by the display terminal based on a preset advertisement selection interface, and determining a target advertisement type to be pushed according to the advertisement type screening result;
and sequentially pushing the advertisements to be played in the target advertisement types to the display terminal according to the priority levels for playing.
Optionally, the step of obtaining all advertisement types in the display terminal advertisement type selection library includes:
and acquiring all preset advertisement types of the display terminal, or acquiring the latest advertisement types edited by a user on the preset advertisement types.
Optionally, the advertisement accurate pushing method further includes:
When the advertiser provides a new advertisement to be broadcasted, the new advertisement to be broadcasted is classified according to the latest advertisement types in the advertisement type selection library, and the priorities of the advertisement types are set.
Optionally, the step of obtaining the advertisement type screening result collected by the display terminal based on a preset advertisement selection interface includes:
after the user authenticates and logs in, displaying an advertisement type selection item on the advertisement selection interface, so that the user can select and sort all latest advertisement types in an advertisement type selection library;
and obtaining a selected advertisement type screening result according to an operation instruction input by the user based on the advertisement selection interface.
Optionally, the advertisement type selection item includes selectable items and mandatory items, and the step of obtaining the selected advertisement type filtering result according to the operation instruction input by the user based on the advertisement selection interface includes:
acquiring the identity level of a user after login authentication, and setting necessary options in the advertisement type selection items according to the identity level, wherein the higher the identity level is, the fewer the necessary options in the advertisement type selection items are set;
acquiring an operation instruction input by a user based on an advertisement selection interface, taking selectable items selected by the operation instruction as reserved items, and taking selectable items not selected by the operation instruction as removed items;
And sequencing the playing sequence of the necessary options and the reserved items based on the operation instruction to obtain a selected advertisement type screening result.
Optionally, the step of determining the target advertisement type to be pushed according to the advertisement type screening result includes:
aiming at the advertisement type screening result, the more the forward ranked target advertisement types push more the number of advertisements to be played;
and pushing the advertisement to be played with the highest priority in the target advertisement types firstly, and pushing the advertisements to be played with the same number of priority levels according to the number of the advertisements.
Optionally, after the step of determining the target advertisement type to be pushed, the method further includes:
and for the strong relevant advertisement types edited by the user in the target advertisement types, increasing the number of advertisements to be played of the strong relevant advertisement types during pushing.
Optionally, the step of pushing according to priority further includes:
if the user closes the playing of the advertisement when playing the advertisement to be played in a certain advertisement type, the priority of the advertisement in the advertisement type is reduced, and the priority of the advertisement in other advertisement types is not reduced;
if the user does not close the playing of the advertisement when playing the advertisement to be played in a certain advertisement type, the priority of the advertisement in the advertisement type is increased, and the priority of the advertisement in other advertisement types is not increased.
The present invention also provides an advertisement push apparatus, including: the advertisement push method comprises a memory, a processor and an advertisement push program which is stored on the memory and can run on the processor, wherein the steps of the advertisement push method are realized when the advertisement push program is executed by the processor.
The present invention also provides a computer-readable storage medium, wherein the computer-readable storage medium stores thereon an advertisement push program, and when the advertisement push program is executed by a processor, the steps of the advertisement push method as described above are implemented.
The invention realizes the acquisition of all latest advertisement types preset in the advertisement type selection library or modified and edited by a user, and classifies all advertisements to be broadcasted. After the user logs in, the targeted push is carried out according to the selection of the user and the priority level in turn, and then the classification result of the advertisement to be played and the priority level in the type of the advertisement to be played are continuously optimized by combining the user information and the user behavior. And different necessary options are set in the advertisement type selection library according to the user level, so that the benefits of all parties are guaranteed to the maximum extent. Therefore, accurate and effective pushing which accords with user habits is achieved, and a better propaganda effect is obtained.
Drawings
Fig. 1 is a schematic hardware configuration diagram of an optional processing terminal for implementing various embodiments of the present invention;
FIG. 2 is a flowchart illustrating a first embodiment of an advertisement delivery method according to the present invention;
FIG. 3 is a detailed flowchart of step S20;
fig. 4 is a flowchart illustrating an advertisement delivery method according to a second embodiment of the present invention.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The main solution of the embodiment of the invention is as follows: and acquiring the latest advertisement type in advance at the display terminal, and classifying all advertisement types of the advertisement to be broadcasted. The user selects the favorite advertisement type, and then the advertisement to be played in the favorite advertisement type of the user is pushed. And continuously improving the pushing effect according to the user information and the user behavior in the pushing process so as to push the advertisement to be played which is most suitable for the user.
In order to better understand the technical solution, the technical solution will be described in detail with reference to the drawings and the specific embodiments.
As shown in fig. 1, fig. 1 is a schematic terminal structure diagram of a hardware operating environment according to an embodiment of the present invention.
The terminal of the embodiment of the invention can be a PC, and can also be a mobile terminal device with a display function, such as a smart phone, a tablet computer, a portable computer and the like.
As shown in fig. 1, the terminal may include: a processor 1001, such as a CPU, a network interface 1004, a user interface 1003, a memory 1005, a communication bus 1002. Wherein a communication bus 1002 is used to enable connective communication between these components. The user interface 1003 may include a Display screen (Display), an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a non-volatile memory (e.g., a magnetic disk memory). The memory 1005 may alternatively be a storage device separate from the processor 1001.
Optionally, the terminal may further include a camera, a Radio Frequency (RF) circuit, a sensor, an audio circuit, a WiFi module, and the like. Such as light sensors, motion sensors, and other sensors. Specifically, the light sensor may include an ambient light sensor that may adjust the brightness of the display screen according to the brightness of ambient light, and a proximity sensor that may turn off the display screen and/or the backlight when the mobile terminal is moved to the ear. As one of the motion sensors, the gravity acceleration sensor can detect the magnitude of acceleration in each direction (generally, three axes), detect the magnitude and direction of gravity when the mobile terminal is stationary, and can be used for applications (such as horizontal and vertical screen switching, related games, magnetometer attitude calibration), vibration recognition related functions (such as pedometer and tapping) and the like for recognizing the attitude of the mobile terminal; of course, the mobile terminal may also be configured with other sensors such as a gyroscope, a barometer, a hygrometer, a thermometer, and an infrared sensor, which are not described herein again.
Those skilled in the art will appreciate that the terminal structure shown in fig. 1 is not intended to be limiting and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components.
As shown in fig. 1, a memory 1005, which is a kind of computer storage medium, may include therein an operating system, a network communication module, a user interface module, and an advertisement push program.
In the terminal shown in fig. 1, the network interface 1004 is mainly used for connecting to a backend server and performing data communication with the backend server; the user interface 1003 is mainly used for connecting a client (user side) and performing data communication with the client; and the processor 1001 may be configured to call the advertisement push program stored in the memory 1005 and perform the following operations:
acquiring all advertisement types in an advertisement type selection library of a display terminal, classifying all advertisements to be broadcasted aiming at each advertisement type, and setting the priority of each advertisement to be broadcasted in each advertisement type;
acquiring an advertisement type screening result acquired by the display terminal based on a preset advertisement selection interface, and determining a target advertisement type to be pushed according to the advertisement type screening result;
And sequentially pushing the advertisements to be played in the target advertisement types to the display terminal according to the priority levels for playing.
Further, the processor 1001 may call the advertisement push program stored in the memory 1005, and further perform the following operations:
and acquiring all preset advertisement types of the display terminal, or acquiring the latest advertisement types edited by a user on the preset advertisement types.
Further, the processor 1001 may call the advertisement push program stored in the memory 1005, and further perform the following operations:
when the advertiser provides a new advertisement to be broadcasted, the new advertisement to be broadcasted is classified according to the latest advertisement types in the advertisement type selection library, and the priorities of the advertisement types are set.
Further, the processor 1001 may call the advertisement push program stored in the memory 1005, and further perform the following operations:
after the user authenticates and logs in, displaying an advertisement type selection item on the advertisement selection interface, so that the user can select and sort all latest advertisement types in an advertisement type selection library;
and obtaining a selected advertisement type screening result according to an operation instruction input by the user based on the advertisement selection interface.
Further, the processor 1001 may call the advertisement push program stored in the memory 1005, and further perform the following operations:
acquiring the identity level of a user after login authentication, and setting necessary options in the advertisement type selection items according to the identity level, wherein the higher the identity level is, the fewer the necessary options in the advertisement type selection items are set;
acquiring an operation instruction input by a user based on an advertisement selection interface, taking selectable items selected by the operation instruction as reserved items, and taking selectable items not selected by the operation instruction as removed items;
and sequencing the playing sequence of the necessary options and the reserved items based on the operation instruction to obtain a selected advertisement type screening result.
Further, the processor 1001 may call the advertisement push program stored in the memory 1005, and further perform the following operations:
aiming at the advertisement type screening result, the more the forward ranked target advertisement types push more the number of advertisements to be played;
and pushing the advertisement to be played with the highest priority in the target advertisement types firstly, and pushing the advertisements to be played with the same number of priority levels according to the number of the advertisements.
Further, the processor 1001 may call the advertisement push program stored in the memory 1005, and further perform the following operations:
And for the strong relevant advertisement types edited by the user in the target advertisement types, increasing the number of advertisements to be played of the strong relevant advertisement types during pushing.
Further, the processor 1001 may call the advertisement push program stored in the memory 1005, and further perform the following operations:
if the user closes the playing of the advertisement when playing the advertisement to be played in a certain advertisement type, the priority of the advertisement in the advertisement type is reduced, and the priority of the advertisement in other advertisement types is not reduced;
if the user does not close the playing of the advertisement when playing the advertisement to be played in a certain advertisement type, the priority of the advertisement in the advertisement type is increased, and the priority of the advertisement in other advertisement types is not increased.
Referring to fig. 2, the present invention provides an advertisement push method, and in an embodiment of the advertisement push method of the present invention, the advertisement push method includes:
step S10, obtaining all advertisement types in the advertisement type selection library of the display terminal, classifying all the advertisements to be broadcasted aiming at each advertisement type, and setting the priority of each advertisement to be broadcasted in each advertisement type.
And classifying and setting the priority of all the advertisements to be played by using all the preset advertisement types in the default full-selection advertisement type selection library, or after a user modifies one or some advertisement types, classifying and setting the priority of all the advertisements to be played again by using all the advertisement types including the modified advertisement types. Similarly, if an advertisement is added to the advertisement push server, the advertisement push server needs to classify all latest advertisement types and set the priority of the advertisement push server in the corresponding advertisement classification.
The advertisement push server acquires all latest advertisement types in the advertisement type selection library in advance, the advertisements to be played are classified one by one and set with priority aiming at all latest advertisement types, a certain advertisement to be played is classified into different advertisement types, the priority in different advertisement types is set according to the matching degree and the relevance of the advertisement to be played and the advertisement type, the advertisements which are matched, matched and compact with the certain advertisement type are higher, the recommendation degree in the advertisement type is higher, the priority is higher, and the advertisements are pushed earlier when being pushed.
Different recommendation degree thresholds are set in each advertisement type, and advertisements below the recommendation degree threshold will not be classified into the advertisement type when the advertisements are classified. The recommendation degree threshold value is a preset value or is modified according to user information such as program content collected by a user, user personal information and the like, watching time when the advertisement of the advertisement classification is watched, searching records, whether the advertisement is clicked to jump to a detail interface, whether the advertisement is cancelled to watch, whether the advertisement is shared, whether the advertisement is watched repeatedly and other user behaviors, the more the user information accords with the advertisement classification and the behavior shows that the advertisement classification is liked, the lower the recommendation degree threshold value of the advertisement classification is, the more the advertisement to be broadcasted which accords with the user is pushed to a display terminal.
And when the number of the advertisements to be played which are greater than the recommendation degree threshold value is greater than the upper limit of the number of the advertisements to be played of the advertisement type, establishing a queue of the advertisement classification, and storing the advertisements to be played which are greater than the recommendation degree threshold value but greater than the upper limit of the number of the advertisements to be played.
After all the advertisements to be played in the advertisement classification are pushed and played, replacing the advertisements to be played in the queue with the advertisements to be played in the advertisement classification randomly according to the priority level sequence, or replacing the queue with the advertisements to be played with the lowest priority in the advertisement classification when the number of the advertisements to be played in the queue is lower than the upper limit of the number of the advertisements to be played in the advertisement classification. Wherein the size of a part of the advertisements is determined according to the upper limit of the number of the advertisements to be played in the advertisement classification, for example, the upper limit is 2000, and 200 advertisements to be played with the priority of 1800-; the upper limit is 500, 10 waiting advertisements with the priority of 490-500 in the advertisement type are entirely replaced after the queue with the priority lower than 10. In addition, the number of the advertisements to be broadcasted in the advertisement classification can be modified according to the user information and the user behavior, or the size of part of the number can be modified.
By collecting all latest advertisement types in the display terminal advertisement type selection library, classifying the advertisements to be played and setting the priority in the corresponding classification, and collecting user information and user behaviors for targeted optimization, each advertisement to be played has more accurate positioning and is most consistent with the user identity and behavior habits. Maximizing the advertising effectiveness of each advertisement to be advertised is most likely acceptable to the user.
And step S20, obtaining an advertisement type screening result collected by the display terminal based on a preset advertisement selection interface, and determining a target advertisement type to be pushed according to the advertisement type screening result.
And after the user authenticates login, displaying an advertisement type selection item in an advertisement selection interface of the display terminal, displaying all latest advertisement types in an advertisement type selection library, wherein the latest advertisement types modified by the user are selected completely under the default condition and are sequenced by using a preset sequence. The user selects the advertisement type selection item on the advertisement selection interface, selects the advertisement type in the advertisement type selection library, or the user deletes all the advertisement type selection items and edits the advertisement type again, thereby obtaining the screening result. The user can also directly edit the existing advertisement types in the advertisement type selection library, such as adding, deleting, modifying and the like, so as to select. And according to the screening result, determining the type of the target advertisement to be pushed by using the sequence during selection, or reordering the screening result by the user to obtain the type of the target advertisement.
And as for the advertisement types automatically re-edited by the user, the advertisement push server reclassifies and prioritizes all the advertisements to be played according to the advertisement types automatically re-edited by the user. The user can realize the selection and the sequencing or the re-self editing by using keys or by using voice input, and the display equipment with the touch function can also realize the operations of touch clicking, long pressing or sliding and the like on a screen.
In the advertisement type selection items, the displayed advertisement types are divided into selectable items and necessary items, the selectable items selected by the user are reserved items, and the selectable items not selected by the user are removed items. After the user registers, a recharging interface is provided for the user to recharge and promote the grade, the higher the grade of the user is, the fewer the necessary options are, the longer the interval time for pushing the advertisement to be played is, and the more the number of the removed items is. The user orders the reserved items and the necessary items, the advertisement types which are ranked more front push the more number of advertisements to be played in the advertisement types, and if the advertisement types selected by the user are modified, the number of the advertisements to be played which are pushed by the modified advertisement types is increased.
And displaying an advertisement type selection item in an advertisement selection interface of the display terminal for a user to select and sort all latest advertisement types in the advertisement type selection library, wherein the displayed advertisement types are divided into selectable items and necessary items in the advertisement type selection item, so that the user can select the advertisement types based on self requirements and preferences, and the advertisement push which best meets the requirements of the user and meets the idea of the user is realized. Meanwhile, different necessary options are set for different user grades, so that the requirement of the user on the advertisement is met, and the benefits of all the relevant parties are reserved.
And step S30, sequentially pushing the advertisements to be played in the target advertisement types to the display terminal according to the priority levels for playing.
And after the target advertisement types determined by the user are obtained, sequentially pushing according to the sequencing sequence of the selected advertisement types. The more the advertisement types in the higher rank are, the more the number of the advertisements to be played in the advertisement types is pushed, the first the advertisement to be played with the highest priority is pushed, and the advertisements to be played with the same number of priority ranks are pushed according to the number of the advertisements determined by the rank of the advertisement types. After the advertisements to be played corresponding to the first ordered advertisement type are pushed, the advertisements to be played corresponding to the second ordered advertisement type are pushed, and the rest is done in the same way, and the advertisements are pushed circularly. And recording the sequential nodes of advertisement pushing, and when pushing is carried out next time, continuing pushing again according to the sequential nodes. For example, assuming that there are three advertisement types in the target advertisement type, and enough advertisements to be played that are greater than the recommendation degree threshold exist in each advertisement type, the push number of the first advertisement type is 2000, the push number of the second advertisement type is 1000, and the push number of the third advertisement type is 500, after the advertisements to be played of the 1 st priority to the 2000 th priority in the first advertisement type are pushed in sequence, the advertisements to be played of the 1 st priority to the 1000 th priority in the second advertisement type are pushed, and then the advertisements to be played of the 1 st priority to the 500 th priority in the third advertisement type are pushed; and then after the advertisements to be broadcasted with the 2001 th priority to the 4000 th priority in the first advertisement type are pushed, the advertisements to be broadcasted with the 1001 st priority to the 2000 th priority in the second advertisement type are pushed, and then the advertisements to be broadcasted with the 501 st priority to the 1000 th priority in the third advertisement type are pushed.
After the advertisement to be played is pushed to the display device, if the user does not close the playing of a certain advertisement and watches the content of the advertisement, the user is judged to be attracted by the advertisement and is interested in at least the content of the advertisement, the priority of the advertisement in the belonging advertisement type is improved, and the improvement range of the priority is determined by the user behaviors, such as the watching duration of the user, whether the user behaviors such as repeated watching are carried out or not. Similarly, if the user closes the playing of a certain advertisement, the priority of the advertisement in the advertisement type to which the advertisement belongs is reduced, the reduction amplitude is preset to be level 1, and the adjustment can be performed according to the feedback of the user in the later period.
And carrying out advertisement type circular pushing related to the priority level according to the sequence of the target advertisement types screened by the users during pushing, and continuously correcting the classified effect according to the feedback of the users after the advertisements to be played are pushed to the display terminal for playing, so that the targeted advertisement pushing of different users which is most in line with the selection of the users is achieved, and the propaganda effect is maximized.
Specifically, the step of acquiring all advertisement types in the display terminal advertisement type selection library comprises:
and acquiring all preset advertisement types of the display terminal, or acquiring the latest advertisement types edited by a user on the preset advertisement types.
The advertisement types are preset in the display terminal, if the user does not log in, the preset advertisement types and the preset advertisement sequence are used for pushing, the preset advertisement types are obtained by the advertisement pushing server according to all the existing other user behaviors and user data and all the existing advertisement types in other display terminals through big data combination analysis, and the general selection of all the users is reflected. And if the user modifies the advertisement type name and the sequencing sequence of the advertisement type, using the edited latest advertisement type for advertisement pushing.
Specifically, the step of obtaining the advertisement type screening result collected by the display terminal based on the preset advertisement selection interface includes:
after the user authenticates and logs in, displaying an advertisement type selection item on the advertisement selection interface, so that the user can select and sort all latest advertisement types in an advertisement type selection library;
and obtaining a selected advertisement type screening result according to an operation instruction input by the user based on the advertisement selection interface.
Before a user authenticates login, a user account needs to be registered, and basic identity information, such as age, gender, location and the like, needs to be filled in by the user when the account is registered, and is used as a factor for modifying the recommendation degree threshold. And under the condition that the advertisement types are not modified by the user, simply sequencing all default advertisement types according to the basic identity information of the user, so that the most basic recommendation capability is provided under the condition that the user does not select and sequence on an advertisement selection interface.
Specifically, the advertisement type selection items include selectable items and mandatory items, and referring to fig. 3, the step of obtaining the selected advertisement type filtering result according to the operation instruction input by the user based on the advertisement selection interface includes:
step S2001, obtaining an identity level of the user after login authentication, and setting a necessary option in the advertisement type selection item according to the identity level, wherein the higher the identity level is, the fewer the necessary options in the advertisement type selection item are set.
The advertisement type selection items of the advertisement selection interface are divided into selectable items and necessary items, the necessary items in the advertisement type selection items are the advertisement types which must be selected by the user, the user cannot cancel the selection, the number of the necessary items is different according to the identity level of the user, and the more the identity level is, the fewer the necessary items are.
When a user watches the advertisement to be broadcasted in a plurality of necessary option categories, counting advertisement broadcasting data such as broadcasting times, repeated watching times and the like, collecting user behaviors such as advertisement sharing, advertisement clicking to enter a detailed page and the like, combining user identity information, adjusting the contents of the necessary options by a display terminal, if the user repeatedly watches the advertisement related to basketball, completely watches the advertisement related to shoes and boots for 3 times, cancels 7 times of watching the advertisement related to mobile phone when watching the advertisements with the required options of 'mobile phone', 'sports', 'shoes and boots', and the user information is young male athletes, the classification and the sequencing of the advertisements with the necessary options of 'sports' are advanced, the sequence is changed into 'sports', 'shoes and boots', 'mobile phones', namely, the number of the types of the 'sports' necessary option advertisements is increased, the number of a small number of the types of the 'shoes' necessary option advertisements is increased, and the number of the types of the 'mobile phone' necessary option advertisements is reduced.
Step S2002, acquiring an operation instruction input by the user based on the advertisement selection interface, taking a selectable item selected by the operation instruction as a reserved item, and taking a selectable item not selected by the operation instruction as a removed item.
And sequencing the necessary options and the reserved items respectively to obtain a necessary option queue and a reserved item queue, wherein the necessary option queue is positioned in front of the reserved item queue, namely the quantity of the advertisements to be played of any necessary option advertisement type is more than that of any reserved item advertisement type.
And for the reserved item advertisement type, the user behavior does not need to be collected additionally, the content of the reserved item is adjusted by combining the user identity information, whether the name of the reserved item is the strong relevant advertisement type edited by the user or not is determined like the necessary option, and if yes, the number of advertisements to be played in the strong relevant advertisement type is increased.
And step S2003, sequencing the playing sequence of the necessary options and the reserved items based on the operation instruction to obtain a selected advertisement type screening result.
In ordering the must-select and reserve items, the following methods are provided: respectively sorting the necessary options and the reserved items, wherein the necessary options are sorted before the reserved items; respectively sorting the necessary options and the reserved items, wherein the necessary options are sorted behind the reserved items; the mandatory items and the reserved items are ordered together.
Further, referring to fig. 4, the present invention provides an advertisement push method, in a second embodiment of the advertisement push method of the present invention, the advertisement push method includes:
step S2010, aiming at the advertisement type screening result, the more the ranked target advertisement types push more the number of advertisements to be broadcasted.
And under the condition that the default user does not log in, all the advertisement types in the advertisement type selection library are selected, and sequencing is carried out by using a preset sequence. Or after the user logs in, determining the necessary options according to the user level, determining the reserved items according to the operation instructions input by the user, and sequencing the order of editing the necessary options and the reserved items by the user. Or after watching the advertisement to be played, the user edits the name of the advertisement type again and/or adjusts the existing sequence according to the preference of the user. Or the advertisement push server reorders and/or adjusts the push quantity of the advertisements to be played of a certain target advertisement type or certain target advertisement types according to the user information and the user behavior.
Step S2020, the advertisement to be broadcasted with the highest priority in the target advertisement types is pushed first, and the advertisements to be broadcasted with the same number of priority levels are pushed according to the number of advertisements.
And pushing the advertisements to be played with the same number of priority levels according to the number of the advertisements to be played, namely pushing the advertisements to be played with the priority levels of 1-100 if the number of the advertisements to be played is 100. Optionally, according to the user information and the user behavior, the corresponding number may be 2 times or 200 more, that is, if the number of the advertisements to be broadcasted is 100, the advertisements to be broadcasted with the priority of 1-200 or 1-300 are pushed, the priority level of the pushed specific number is associated with the acceptance of the user on the advertisement type, and as many advertisement types as the user is willing to see are pushed.
Specifically, after the step of determining the target advertisement type to be pushed in step S20, the method further includes:
and for the strong relevant advertisement types edited by the user in the target advertisement types, increasing the number of advertisements to be played of the strong relevant advertisement types during pushing.
And for the number of the advertisements to be played with the increased strongly-relevant advertisement types edited by the user, at most, the number of the advertisements to be played with the strongly-relevant advertisement types with the increased number is equal to the number of the advertisement types with the advertisements immediately before the strongly-relevant advertisement types in the sequence. Such as: the target advertisement type sequence is 'sports', 'clothes', 'daily necessities', the number of advertisements to be broadcasted is respectively 2000, 1000 and 500, wherein the user modifies 'daily necessities' into 'toiletries', the fact that the user has a demand for the toiletries at present and needs to increase the number of pushed advertisements to be broadcasted of 'toiletries' is indicated, and therefore the number of advertisements to be broadcasted of 'toiletries' is increased to 1000 at most.
Specifically, the step of pushing by priority at step S30 further includes:
if the user closes the playing of the advertisement when playing the advertisement to be played in a certain advertisement type, the priority of the advertisement in the advertisement type is reduced, and the priority of the advertisement in other advertisement types is not reduced;
If the user does not close the playing of the advertisement when playing the advertisement to be played in a certain advertisement type, the priority of the advertisement in the advertisement type is increased, and the priority of the advertisement in other advertisement types is not increased.
And if the closing times of the user to a certain advertisement in the target advertisement type are greater than the preset closing upper limit times or negative feedback information of the user to the certain advertisement is collected, deleting the advertisement to be played in the advertisement type, and subsequently not pushing the advertisement to the display equipment for playing. The priority adjustment is carried out on the advertisements to be played in the advertisement types by utilizing the user behaviors such as closing, feedback, commenting, sharing, clicking the advertisement pages and the like when the users watch the advertisements to be played in the advertisement types, so that the closing of the users is avoided, and the closing times and negative feedback of the users are reduced.
Further, the present invention provides an advertisement push method, and in a third embodiment of the advertisement push method of the present invention, the advertisement push method further includes:
and acquiring all preset advertisement types of the display terminal, or acquiring the latest advertisement types edited by a user on the preset advertisement types.
The advertisement type of the display terminal can be a preset advertisement type obtained, or a latest advertisement type edited from the preset advertisement type after the user logs in by authentication, or an advertisement type edited according to self requirements and preferences after the user views the advertisement, or a latest advertisement type edited from a necessary option advertisement type which cannot be edited by a user of a low level after the user upgrades the user level.
In addition, an embodiment of the present invention further provides an advertisement push device, where the advertisement push device includes: the advertisement pushing method comprises a memory, a processor and an advertisement pushing program which is stored on the memory and can run on the processor, wherein the steps of the embodiments of the advertisement pushing method are realized when the advertisement pushing program is executed by the processor.
In addition, an embodiment of the present invention further provides a computer-readable storage medium, where an advertisement push program is stored on the computer-readable storage medium, and when the advertisement push program is executed by a processor, the steps of the embodiments of the advertisement push method are implemented.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or system that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) as described above and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (10)
1. An advertisement pushing method, characterized in that the advertisement pushing method comprises:
acquiring all advertisement types in an advertisement type selection library of a display terminal, classifying all advertisements to be broadcasted aiming at each advertisement type, and setting the priority of each advertisement to be broadcasted in each advertisement type;
acquiring an advertisement type screening result acquired by the display terminal based on a preset advertisement selection interface, and determining a target advertisement type to be pushed according to the advertisement type screening result;
and sequentially pushing the advertisements to be played in the target advertisement types to the display terminal according to the priority levels for playing.
2. The method for accurately pushing advertisement according to claim 1, wherein the step of obtaining all advertisement types in the display terminal advertisement type selection library comprises:
and acquiring all preset advertisement types of the display terminal, or acquiring the latest advertisement types edited by a user on the preset advertisement types.
3. The advertisement precision pushing method according to claim 1, further comprising:
when the advertiser provides a new advertisement to be broadcasted, the new advertisement to be broadcasted is classified according to the latest advertisement types in the advertisement type selection library, and the priorities of the advertisement types are set.
4. The method for accurately pushing advertisements according to claim 1, wherein the step of obtaining the advertisement type screening result collected by the display terminal based on a preset advertisement selection interface comprises:
after the user authenticates and logs in, displaying an advertisement type selection item on the advertisement selection interface, so that the user can select and sort all latest advertisement types in an advertisement type selection library;
and obtaining a selected advertisement type screening result according to an operation instruction input by the user based on the advertisement selection interface.
5. The method for accurately pushing advertisements according to claim 4, wherein the advertisement type selection items comprise selectable items and mandatory items, and the step of obtaining the selected advertisement type screening result according to the operation instruction input by the user based on the advertisement selection interface comprises the following steps:
acquiring the identity level of a user after login authentication, and setting necessary options in the advertisement type selection items according to the identity level, wherein the higher the identity level is, the fewer the necessary options in the advertisement type selection items are set;
acquiring an operation instruction input by a user based on the advertisement selection interface, taking selectable items selected by the operation instruction as reserved items, and taking selectable items not selected by the operation instruction as removed items;
And sequencing the playing sequence of the necessary options and the reserved items based on the operation instruction to obtain a selected advertisement type screening result.
6. The method of claim 1, wherein the step of determining the target advertisement type to be pushed according to the advertisement type screening result comprises:
aiming at the advertisement type screening result, the more the forward ranked target advertisement types push more the number of advertisements to be played;
and pushing the advertisement to be played with the highest priority in the target advertisement types firstly, and pushing the advertisements to be played with the same number of priority levels according to the number of the advertisements.
7. The method for accurately pushing advertisements according to claim 6, wherein after the step of determining the type of the targeted advertisements to be pushed, further comprising:
and for the strong relevant advertisement types edited by the user in the target advertisement types, increasing the number of advertisements to be played of the strong relevant advertisement types during pushing.
8. The method for accurate pushing of advertisements as claimed in claim 6 wherein the step of pushing by priority further comprises:
if the user closes the playing of the advertisement when playing the advertisement to be played in a certain advertisement type, the priority of the advertisement in the advertisement type is reduced, and the priority of the advertisement in other advertisement types is not reduced;
If the user does not close the playing of the advertisement when playing the advertisement to be played in a certain advertisement type, the priority of the advertisement in the advertisement type is increased, and the priority of the advertisement in other advertisement types is not increased.
9. An advertisement push apparatus, characterized in that the advertisement push apparatus comprises: memory, processor and an advertisement push program stored on the memory and executable on the processor, which when executed by the processor implements the steps of the advertisement push method according to any of claims 1 to 8.
10. A computer-readable storage medium, having stored thereon an advertisement push program, which when executed by a processor, implements the steps of the advertisement push method according to any one of claims 1 to 8.
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