CN114615551B - Commodity pushing method and device based on short video, electronic equipment and storage medium - Google Patents
Commodity pushing method and device based on short video, electronic equipment and storage medium Download PDFInfo
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- 238000004891 communication Methods 0.000 claims description 15
- 230000006399 behavior Effects 0.000 claims description 11
- 230000004044 response Effects 0.000 claims description 9
- 238000004590 computer program Methods 0.000 claims description 6
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- 238000006243 chemical reaction Methods 0.000 abstract description 6
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
- G06F16/73—Querying
- G06F16/735—Filtering based on additional data, e.g. user or group profiles
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The application relates to a commodity pushing method, a commodity pushing device, electronic equipment and a storage medium based on short videos, and relates to the field of electronic commerce, wherein the commodity pushing method comprises the following steps: acquiring a target pushing set of short videos of commodities to be pushed; receiving a first input of an object to be pushed aiming at a target interface of a first platform under the condition that a short video corresponding to the commodity to be pushed is played according to a pushing sequence in the target pushing set; and responding to the first input, and playing short videos corresponding to target commodities, wherein the target commodities are commodities associated with the short videos played by the target interface when the object to be pushed executes the first input. Thus, when the user browses the short videos of the interesting commodity, the user can freely select to watch other short videos related to the commodity, such as switching to the short videos related to the same commodity or the same series of commodities related to the commodity, so that commodity conversion and re-purchase can be well realized.
Description
Technical Field
The application relates to the field of electronic commerce, in particular to a commodity pushing method and device based on short video, electronic equipment and a storage medium.
Background
With the rapid development of the electronic commerce field, the electronic commerce occupies higher and higher proportion in daily life. Electronic commerce platforms often push short videos of various types of goods to users to increase the conversion rate and repurchase rate of the goods. The commodity short video pushing mode of the existing e-commerce platform is usually random pushing or pushing based on collected user behavior data. By adopting the method, the user can only watch according to the pushing sequence of the electronic commerce platform, and when the user browses the short videos of the commodity of interest, the user cannot freely select to watch other short videos related to the commodity, such as switching to the same merchant of the commodity or the short videos of the commodity in the same series with the commodity, so that commodity conversion and re-purchase cannot be well realized.
Disclosure of Invention
The application provides a commodity pushing method, a commodity pushing device, electronic equipment and a storage medium based on short videos, which are used for solving the problem that commodity conversion and repurchase cannot be well realized in a commodity short video pushing mode of an existing electronic commerce platform.
In a first aspect, the present application provides a short video-based commodity pushing method, where the method includes:
acquiring a target pushing set of short videos of commodities to be pushed;
receiving a first input of an object to be pushed aiming at a target interface of a first platform under the condition that the target interface plays short videos corresponding to the commodities to be pushed according to a pushing sequence in the target pushing set;
and responding to the first input, and playing short videos corresponding to target commodities, wherein the target commodities are commodities associated with the short videos played by the target interface when the object to be pushed executes the first input.
Optionally, the acquiring the target pushing set of the short video of the commodity to be pushed includes:
acquiring a first pushing set of short videos of the commodity to be pushed, wherein the pushing sequence of the short videos in the first pushing set is determined and obtained based on the correlation degree between the commodity to be pushed and the user image of the object to be pushed;
acquiring a second pushing set of short videos of the commodity to be pushed, wherein the pushing sequence of the short videos in the second pushing set is determined and obtained based on a preset weight value of the commodity to be pushed;
the target push set is determined based on the first push set and the second push set.
Optionally, the acquiring the first pushing set of the short video of the commodity to be pushed includes:
acquiring user behavior data generated by the object to be pushed on the first platform;
determining a user image of the object to be pushed based on the user behavior data;
calculating the correlation degree between each commodity in the commodities to be pushed and the user image of the object to be pushed respectively;
and sequencing the short videos of the commodities to be pushed according to the correlation degree to obtain the first pushing set.
Optionally, the receiving the first input of the object to be pushed for the target interface of the first platform includes:
receiving a sliding operation along a second direction of the target interface and determining the sliding operation as the first input under the condition that the short video of the commodity to be pushed is updated along the first direction of the target interface according to the pushing sequence in the target pushing set, wherein a straight line of the first direction of the target interface is intersected with a straight line of the second direction of the target interface; or,
and receiving clicking operation of a target control corresponding to the short video currently played on the target interface, and determining the clicking operation as the first input, wherein the target control comprises a control used for representing and collecting the commodity to be pushed or a control used for representing and focusing on the commodity to be pushed.
Optionally, the playing the short video corresponding to the target commodity in response to the first input includes:
displaying a user option box in response to the first input, wherein the user option box is used for providing different options of the type of the target commodity;
receiving a second input of the object to be pushed based on the user option box;
determining the type of the target commodity to be displayed according to the second input;
and playing the short video which is matched with the type of the target commodity to be displayed.
Optionally, the playing the short video corresponding to the target commodity in response to the first input includes:
responding to the first input, and playing short videos corresponding to target commodities based on a preset pushing mode of the first platform, wherein the preset pushing mode comprises the following steps: and randomly pushing the corresponding short video according to the type of the target commodity.
Optionally, the types of the target commodity include a first commodity type and a second commodity type, and the first commodity type and the second commodity type are different commodity types.
Optionally, the preset pushing manner includes:
randomly pushing short videos corresponding to the first commodity type and the second commodity type; or,
pushing the short video corresponding to the first commodity type, and pushing the short video corresponding to the second commodity type after pushing the short video corresponding to the first commodity type; or,
pushing the short video corresponding to the first commodity type or the short video corresponding to the second commodity type, and ending pushing after pushing the short video corresponding to the first commodity type or the short video corresponding to the second commodity type.
Optionally, the pushing sequence of the short video corresponding to the first commodity type and the second commodity type is determined based on a preset weight value of the target commodity and/or based on a correlation between the target commodity and the user image of the object to be pushed.
In a second aspect, the present application further provides a commodity pushing device based on short video, where the device includes:
the acquisition module is used for acquiring a target pushing set of the short video of the commodity to be pushed;
the receiving module is used for receiving a first input of an object to be pushed aiming at the target interface of the first platform under the condition that the target interface of the first platform plays short videos corresponding to the commodities to be pushed according to the pushing sequence in the target pushing set;
and the playing module is used for responding to the first input and playing short videos corresponding to target commodities, wherein the target commodities are commodities which are associated with the short videos played by the target interface when the object to be pushed executes the first input.
In a third aspect, the present application further provides an electronic device, including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus;
a memory for storing a computer program;
and the processor is used for realizing the steps of the commodity pushing method based on the short video according to any one of the embodiments of the first aspect when executing the program stored on the memory.
In a fourth aspect, the present application further provides a computer readable storage medium, on which a computer program is stored, the computer program implementing the steps of the short video-based commodity pushing method according to any one of the embodiments of the first aspect when being executed by a processor.
In the embodiment of the application, a target pushing set of short videos of commodities to be pushed is obtained; receiving a first input of an object to be pushed aiming at a target interface of a first platform under the condition that a short video corresponding to the commodity to be pushed is played according to a pushing sequence in the target pushing set; and responding to the first input, and playing short videos corresponding to target commodities, wherein the target commodities are commodities associated with the short videos played by the target interface when the object to be pushed executes the first input. In this way, the first platform can determine the short video corresponding to the target commodity interested by the object to be pushed from the short videos corresponding to the commodity to be pushed, which are played according to the pushing sequence in the target pushing set, according to the first input of the object to be pushed on the target interface, so as to continuously play the short video corresponding to the target commodity for the object to be pushed. Thus, when the user browses the short videos of the interesting commodity, the user can freely select to watch other short videos related to the commodity, such as switching to the short videos related to the same commodity or the same series of commodities related to the commodity, so that commodity conversion and re-purchase can be well realized.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention.
In order to more clearly illustrate the embodiments of the invention or the technical solutions of the prior art, the drawings which are used in the description of the embodiments or the prior art will be briefly described, and it will be obvious to a person skilled in the art that other drawings can be obtained from these drawings without inventive effort.
Fig. 1 is a schematic flow chart of a commodity pushing method based on a short video according to an embodiment of the present application;
fig. 2 is a schematic diagram of updating a short video of a commodity to be pushed along a first direction according to an embodiment of the present application;
fig. 3 is a schematic diagram of updating a short video of a commodity to be pushed along a second direction according to an embodiment of the present application;
fig. 4 is a schematic diagram of a display interface of a first platform according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of a commodity pushing device based on a short video according to an embodiment of the present application;
fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
For the purposes of making the objects, technical solutions and advantages of the embodiments of the present application more clear, the technical solutions of the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is apparent that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be made by one of ordinary skill in the art without undue burden from the present disclosure, are within the scope of the present application based on the embodiments herein.
Referring to fig. 1, fig. 1 is a schematic flow chart of a commodity pushing method based on a short video according to an embodiment of the present application. As shown in fig. 1, the commodity pushing method based on the short video may include the following steps:
step 101, acquiring a target pushing set of short videos of commodities to be pushed.
Specifically, the commodity to be pushed can be any commodity, such as clothes, shoes, mobile phones, backpacks and the like. The target pushing set comprises short videos of a plurality of commodities to be pushed, and the short videos of the commodities to be pushed can be played according to the pushing sequence. The pushing sequence of the short videos of the plurality of to-be-pushed commodities can be determined according to the correlation between the to-be-pushed commodities and the user image of the to-be-pushed object, can be determined according to the preset weight value of the to-be-pushed commodities, can be determined according to the correlation between the to-be-pushed commodities and the user image of the to-be-pushed object and the preset weight value of the to-be-pushed commodity, and is not particularly limited.
Step 102, receiving a first input of an object to be pushed aiming at a target interface of a first platform under the condition that the target interface plays short videos corresponding to commodities to be pushed according to a pushing sequence in a target pushing set.
Specifically, the first platform may be any electronic commerce platform, and the first platform may play short videos corresponding to the to-be-pushed commodities on the target interface, in addition to conventional functions of the electronic commerce platform such as displaying commodity details, ordering, after-sales, and the like (for example, related browsing pages of all online commodities may be displayed). The target interface here refers to an interface in the first platform for playing a short video of a commodity to be pushed, and may be a partial area of a certain page in the first platform or may be an independent page in the first platform. The first input may be sliding or clicking of the object to be pushed against the target interface, or any operation such as turning or shaking of the electronic device, which is not specifically limited in this application. The to-be-pushed object refers to a user accessing or logging in the first platform through the electronic device, and the to-be-pushed objects corresponding to different electronic devices are different, where the electronic device may include, but is not limited to: mobile terminals, tablets, computers, notebooks, etc.
In the step, when the target interface of the first platform plays short videos corresponding to the commodities to be pushed according to the pushing sequence in the target pushing set, the first platform can receive first input of the objects to be pushed aiming at the target interface in real time, and when the first platform receives the first input of the objects to be pushed, the first platform indicates that the objects to be pushed are interested in the commodities of the short videos currently played.
And step 103, responding to the first input, and playing short videos corresponding to target commodities, wherein the target commodities are commodities associated with the short videos played by the target interface when the object to be pushed executes the first input.
Specifically, the target commodity may be understood as a commodity of interest to the user, that is, a commodity associated with the short video played by the target interface when the object to be pushed performs the first input, for example, a commodity of the same merchant or a commodity of the same series of commodities, which are related to the short video played by the target interface. In the step, after the first platform receives the first input of the object to be pushed, the first platform can jump out from the previous playing sequence, and further plays the short video related to the target commodity, so that a user can conveniently browse the short video of the commodity of interest.
In this embodiment, the first platform may determine, according to a first input of the object to be pushed on the target interface, a short video corresponding to the target commodity of interest of the object to be pushed from short videos corresponding to the commodities to be pushed, which are played according to a pushing sequence in the target pushing set, and then play the short video corresponding to the target commodity for the object to be pushed. Thus, when the user browses the short videos of the interesting commodity, the user can freely select to watch other short videos related to the commodity, such as switching to the short videos related to the same commodity or the same series of commodities related to the commodity, so that commodity conversion and re-purchase can be well realized.
Further, the step 101 of obtaining a target pushing set of short videos of the commodity to be pushed includes:
acquiring a first pushing set of short videos of commodities to be pushed, wherein the pushing sequence of the short videos in the first pushing set is determined and obtained based on the correlation degree between the commodities to be pushed and user images of objects to be pushed;
acquiring a second pushing set of short videos of the commodities to be pushed, wherein the pushing sequence of the short videos in the second pushing set is determined based on a preset weight value of the commodities to be pushed;
a target push set is determined based on the first push set and the second push set.
In an embodiment, a first push set and a second push set of short videos of a commodity to be pushed may be acquired, and a target push set is determined based on the first push set and the second push set. The pushing sequence of the short videos in the first pushing set is determined based on the correlation degree between the commodities to be pushed and the user images of the objects to be pushed, and the pushing sequence of the short videos in the second pushing set is determined based on the preset weight value of the commodities to be pushed. The user portrayal of the object to be pushed can be specifically determined according to the user behavior data of the object to be pushed, such as user searching, browsing, collecting, commodity page stay time, ordering and the like. The preset weight value of the commodity to be pushed can be obtained through preset, for example, a higher weight value can be set for a company main pushing commodity, an activity commodity and the like, and a lower weight value can be set for a conventional commodity and the like. It should be noted that, the first pushing set and the second pushing set may be acquired simultaneously, or may be sequentially performed, which is not specifically limited in this application.
In this embodiment, the first pushing set and the second pushing set are used together to determine the target pushing set, so that short videos of the to-be-pushed commodities, which are played according to the pushing sequence in the target pushing set, can meet interest preference requirements of the to-be-pushed objects, and can give consideration to main pushing commodities and active commodities of a company, thereby playing a good pushing role.
Further, the step of obtaining a first pushing set of short videos of the commodity to be pushed includes:
acquiring user behavior data generated by an object to be pushed on a first platform;
determining a user image of an object to be pushed based on the user behavior data;
calculating the correlation degree between each commodity in the commodity to be pushed and the user image of the object to be pushed respectively;
and sequencing the short videos of the commodities to be pushed according to the correlation degree to obtain a first pushing set.
In an embodiment, the first platform may collect user behavior data of the object to be pushed in real time, so as to obtain an order record, a record of browsing goods, after-sales evaluation data, duration data of browsing goods pages, and the like of the object to be pushed, and further analyze preference degrees of the object to be pushed on different goods according to the data, and further determine user images of the object to be pushed. After the user portraits of the objects to be pushed are obtained, the first platform can calculate the correlation between each commodity in the commodities to be pushed and the user portraits of the objects to be pushed respectively, and further determine the pushing sequence of the short videos according to the correlation, for example, the short videos can be sequenced according to the sequence from high to low of the correlation, or sequenced according to the sequence from low to high of the correlation, and the like. As an alternative embodiment, the short videos of the to-be-pushed commodity may be sequentially pushed in the order from high to low according to the relevance when the to-be-pushed object slides upwards on the target interface.
In this embodiment, the first pushing set is determined by the user image of the object to be pushed, so that the played short video of the commodity to be pushed can meet the interest preference requirement of the object to be pushed, and a better pushing effect is achieved.
Further, the step 102 of receiving a first input of the object to be pushed for the target interface of the first platform includes:
under the condition that short videos of commodities to be pushed are updated along a first direction of a target interface according to a pushing sequence in a target pushing set, receiving sliding operation along a second direction of the target interface, and determining the sliding operation as first input, wherein a straight line where the first direction of the target interface is located intersects with a straight line where the second direction of the target interface is located; or,
and receiving clicking operation of a target control corresponding to the short video currently played on the target interface, and determining the clicking operation as a first input, wherein the target control comprises a control for representing collection of the commodity to be pushed or a control for representing focusing on the commodity to be pushed.
As an embodiment, when the short video of the commodity to be pushed is updated in the first direction of the target interface in the pushing order in the target pushing set, a sliding operation in the second direction of the target interface may be used as the first input. The straight line of the first direction of the target interface is intersected with the straight line of the second direction of the target interface. For example, when the first direction is a direction of sliding up and down, the second direction may be a direction of sliding left and right; when the first direction is a direction of sliding left and right, the second direction may be a direction of sliding up and down. In an alternative embodiment, the direction of sliding up and down is taken as a first direction, the direction of sliding left and right is taken as a second direction, see fig. 2 and 3, fig. 2 is a schematic diagram of updating the short video of the commodity to be pushed along the first direction by the target interface, and fig. 3 is a schematic diagram of updating the short video of the commodity to be pushed along the second direction by the target interface. When the object to be pushed slides up and down on the target interface of the first platform, browsing the short videos corresponding to the commodities to be pushed, which are pushed according to the pushing sequence in the target pushing set, if the object to be pushed performs a left-right sliding operation, the played short videos can be jumped from the original pushing mode to the pushing mode of only pushing the short videos corresponding to the target commodities.
As another embodiment, a click operation of a target control corresponding to a short video currently played by a user on a target interface may be used as a first input, where the target control may be a collection control, a focus control, and the like. For example, when the object to be pushed slides up and down on the target interface of the first platform, and browses the short videos corresponding to the to-be-pushed commodities pushed according to the pushing sequence in the target pushing set, if the object to be pushed clicks the collection control or the attention control, the played short videos can be jumped from the original pushing mode to the pushing mode of pushing only the short videos corresponding to the target commodities.
In this embodiment, after receiving the first input of the object to be pushed for the target interface, the played short video is jumped from the original pushing mode to a pushing mode of pushing only the short video corresponding to the target commodity, so that more short videos interested in the object to be pushed are obtained, and a better pushing effect is achieved.
Further, in step 103, in response to the first input, playing a short video corresponding to the target commodity includes:
responsive to the first input, displaying a user option box;
receiving a second input of an object to be pushed based on a user option box;
determining the type of the target commodity to be displayed according to the second input;
and playing the short video which is matched with the type of the target commodity to be displayed.
In an embodiment, the play type of the short video of the target commodity can be determined by the object to be pushed based on the second input of the user option box. Specifically, after the first platform receives a first input of the object to be pushed, such as a left-right sliding operation, a user option box may be displayed, where the user option box may provide a plurality of different target commodity types for the object to be pushed to select, and a display interface of the first platform is shown in fig. 4. After the object to be pushed performs the selection operation (i.e. the second input) based on the user option box, the first platform may play the corresponding short video according to the commodity type selected by the object to be pushed. It should be noted that, the second input may be a single click or double click operation of the object to be pushed based on the user option box, or a voice command based on the input of the user option box, or the like.
In this embodiment, the short video corresponding to the target commodity may be played according to the selection of the object to be pushed, so that the short video pushed by the first platform better meets the requirement of the object to be pushed.
Further, in step 103, in response to the first input, playing a short video corresponding to the target commodity includes:
responding to a first input, and playing a short video corresponding to a target commodity based on a preset pushing mode of a first platform, wherein the preset pushing mode comprises the following steps: and randomly pushing the corresponding short video according to the type of the target commodity.
In an embodiment, the play type of the short video of the target commodity may be determined based on a preset push manner in the first platform. Specifically, a pushing mode of the target commodity can be preset in the first platform, so that after the first platform receives the first input of the object to be pushed, the pushing sequence of the short video of the target commodity can be determined based on the preset pushing mode, and the short video corresponding to the target commodity is played according to the pushing sequence. It should be noted that, the preset pushing manner may include pushing short videos corresponding to different types of target commodities randomly according to different types of target commodities.
In this embodiment, a preset pushing manner in the first platform may be flexibly set according to actual needs, so as to implement flexible pushing of the first platform.
Further, the types of the target commodity include a first commodity type and a second commodity type, and the first commodity type and the second commodity type are different commodity types.
Specifically, the first commodity type and the second commodity type are two different types of target commodities, for example, the first commodity type may be a commodity type of which the commodity corresponding to the short video played by the target interface is the same merchant when the object to be pushed performs the first input, and the second commodity type may be a commodity type of which the commodity corresponding to the short video played by the target interface is the same series (or class) when the object to be pushed performs the first input; of course, the first commodity type may be a commodity type of the same series (or category) as the commodity corresponding to the short video played by the target interface when the object to be pushed performs the first input, and the second commodity type may be a commodity type of the same merchant as the commodity corresponding to the short video played by the target interface when the object to be pushed performs the first input. Of course, the first commodity type and the second commodity type may be commodity types in other dimensions, which is not specifically limited in this application. In this embodiment, the target commodity is divided into the first commodity type and the second commodity type, so that the short video corresponding to the target commodity is subdivided, and the object to be recommended can conveniently acquire the short video of more interest.
Further, the preset pushing mode includes:
randomly pushing short videos corresponding to the first commodity type and the second commodity type; or,
pushing the short video corresponding to the first commodity type, and pushing the short video corresponding to the second commodity type after pushing the short video corresponding to the first commodity type; or,
pushing the short video corresponding to the first commodity type or the short video corresponding to the second commodity type, and ending pushing after pushing the short video corresponding to the first commodity type or the short video corresponding to the second commodity type.
In an embodiment, the play type of the short video of the target commodity may be determined based on a preset push manner in the first platform. Specifically, the preset pushing manner may include any one of the following manners: randomly pushing short videos corresponding to the first commodity type and the second commodity type, pushing the short video corresponding to the second commodity type after pushing the short video corresponding to the first commodity type, pushing the short video corresponding to the second commodity type or pushing the short video corresponding to the first commodity type or the short video corresponding to the second commodity type, and ending pushing after pushing the short video corresponding to the first commodity type or the short video corresponding to the second commodity type. The first commodity type and the second commodity type are used for representing two different types of target commodities, for example, the first commodity type may be a commodity type of which the commodity corresponding to the short video played by the target interface is the same merchant when the target to be pushed performs the first input, and the first commodity type may be a commodity type of which the commodity corresponding to the short video played by the target interface is the same series (or class) when the target to be pushed performs the first input; of course, the first commodity type may be a commodity type of the same series (or class) as the short video corresponding commodity played by the target interface when the object to be pushed performs the first input, and the first commodity type may be a commodity type of the same merchant as the short video corresponding commodity played by the target interface when the object to be pushed performs the first input.
In this embodiment, a preset pushing manner in the first platform may be flexibly set according to actual needs, so as to implement flexible pushing of the first platform.
Further, the pushing sequence of the short video corresponding to the first commodity type and the second commodity type is determined based on a preset weight value of the target commodity and/or based on the correlation between the target commodity and the user image of the object to be pushed.
In an embodiment, in addition to sorting the pushing sequence of the short videos of the commodity to be pushed, the pushing sequence of the short videos corresponding to the target commodity may be sorted. Specifically, the pushing sequence of the short video corresponding to the target commodity can be determined according to a preset weight value of the target commodity in the commodity to be pushed, can be determined based on the correlation between the target commodity and the user image of the object to be pushed, and can be determined by combining the preset weight value of the target commodity and the correlation between the target commodity and the user image of the object to be pushed. Therefore, when the short video of the target commodity is played, the commodity short video with larger weight value and higher correlation degree can be preferentially selected for playing, so that a better pushing effect is achieved.
Referring to fig. 5, fig. 5 is a schematic structural diagram of a commodity pushing device based on a short video according to an embodiment of the present application. The short video-based commodity pushing device 500 includes:
an obtaining module 501, configured to obtain a target pushing set of short videos of a commodity to be pushed;
the receiving module 502 is configured to receive a first input of an object to be pushed for a target interface of a first platform when the target interface plays short videos corresponding to commodities to be pushed according to a pushing sequence in a target pushing set;
and the playing module 503 is configured to respond to the first input, and play a short video corresponding to a target commodity, where the target commodity is a commodity associated with a short video played by the target interface when the object to be pushed executes the first input.
Optionally, the obtaining module 501 includes:
the first acquisition sub-module is used for acquiring a first pushing set of short videos of the commodity to be pushed, and the pushing sequence of the short videos in the first pushing set is determined and obtained based on the correlation degree between the commodity to be pushed and the user image of the object to be pushed;
the second acquisition sub-module is used for acquiring a second pushing set of short videos of the commodities to be pushed, and the pushing sequence of the short videos in the second pushing set is determined and obtained based on a preset weight value of the commodities to be pushed;
the first determining submodule is used for determining a target pushing set based on the first pushing set and the second pushing set.
Optionally, the first acquisition submodule includes:
the acquisition unit is used for acquiring user behavior data generated by the object to be pushed on the first platform;
the determining unit is used for determining a user image of the object to be pushed based on the user behavior data;
the computing unit is used for computing the correlation degree between each commodity in the commodities to be pushed and the user image of the object to be pushed respectively;
and the ordering unit is used for ordering the short videos of the commodities to be pushed according to the correlation degree to obtain a first pushing set.
Optionally, the receiving module 502 includes:
the first receiving sub-module is used for receiving sliding operation along the second direction of the target interface and determining the sliding operation as first input under the condition that short videos of the commodities to be pushed are updated along the first direction of the target interface according to the pushing sequence in the target pushing set, wherein a straight line where the first direction of the target interface is located is intersected with a straight line where the second direction of the target interface is located; or,
the second receiving sub-module is used for receiving clicking operation of a target control corresponding to the short video played currently on the target interface and determining the clicking operation as a first input, wherein the target control comprises a control used for representing collection of goods to be pushed or a control used for representing focusing on the goods to be pushed.
Optionally, the playing module 503 includes:
a display sub-module for displaying a user option box in response to the first input, wherein the user option box is used for providing different options of the type of the target commodity;
the third receiving sub-module is used for receiving a second input of the object to be pushed based on the user option box;
the second determining submodule is used for determining the type of the target commodity to be displayed according to the second input;
and the first playing sub-module is used for playing short videos matched with the types of the target commodities to be displayed.
Optionally, the playing module 503 further includes:
the second playing sub-module is used for responding to the first input and playing short videos corresponding to the target commodity based on a preset pushing mode of the first platform, wherein the preset pushing mode comprises the following steps: and randomly pushing the corresponding short video according to the type of the target commodity.
Optionally, the types of the target commodity include a first commodity type and a second commodity type, and the first commodity type and the second commodity type are different commodity types.
Optionally, the preset pushing mode includes:
randomly pushing short videos corresponding to the first commodity type and the second commodity type; or,
pushing the short video corresponding to the first commodity type, and pushing the short video corresponding to the second commodity type after pushing the short video corresponding to the first commodity type; or,
pushing the short video corresponding to the first commodity type or the short video corresponding to the second commodity type, and ending pushing after pushing the short video corresponding to the first commodity type or the short video corresponding to the second commodity type.
Optionally, the pushing sequence of the short video corresponding to the first commodity type and the second commodity type is determined based on a preset weight value of the target commodity and/or based on a correlation between the target commodity and a user image of the object to be pushed.
The short video-based commodity pushing device 500 can implement the steps of the short video-based commodity pushing method provided in any one of the foregoing method embodiments, and can achieve the same technical effects, which are not described in detail herein.
As shown in fig. 6, the embodiment of the present application further provides an electronic device, which includes a processor 611, a communication interface 612, a memory 613 and a communication bus 614, wherein the processor 611, the communication interface 612, and the memory 613 perform communication with each other through the communication bus 614,
a memory 613 for storing a computer program;
in one embodiment of the present application, the processor 611 is configured to implement the short video-based commodity pushing method provided in any one of the foregoing method embodiments when executing the program stored in the memory 613, where the method includes:
acquiring a target pushing set of short videos of commodities to be pushed;
receiving a first input of an object to be pushed aiming at a target interface under the condition that the target interface of a first platform plays short videos corresponding to commodities to be pushed according to a pushing sequence in a target pushing set;
and responding to the first input, and playing a short video corresponding to a target commodity, wherein the target commodity is a commodity which is associated with the short video played by the target interface when the object to be pushed executes the first input.
The embodiment of the application further provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor, implements the steps of the short video-based commodity pushing method provided in any one of the foregoing method embodiments.
It should be noted that in this document, relational terms such as "first" and "second" and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The foregoing is only a specific embodiment of the invention to enable those skilled in the art to understand or practice the invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (11)
1. A short video-based commodity pushing method, the method comprising:
acquiring a target pushing set of short videos of commodities to be pushed;
receiving a first input of an object to be pushed aiming at a target interface of a first platform under the condition that the target interface plays short videos corresponding to the commodities to be pushed according to a pushing sequence in the target pushing set;
responding to the first input, and playing a short video corresponding to a target commodity, wherein the target commodity is a commodity associated with the short video played by the target interface when the object to be pushed executes the first input;
wherein, responding to the first input, playing the short video corresponding to the target commodity comprises the following steps:
displaying a user option box in response to the first input, wherein the user option box is used for providing different options of the type of the target commodity;
receiving a second input of the object to be pushed based on the user option box;
determining the type of the target commodity to be displayed according to the second input;
and playing the short video which is matched with the type of the target commodity to be displayed.
2. The method of claim 1, wherein the obtaining the target push collection of short videos of the item to be pushed comprises:
acquiring a first pushing set of short videos of the commodity to be pushed, wherein the pushing sequence of the short videos in the first pushing set is determined and obtained based on the correlation degree between the commodity to be pushed and the user image of the object to be pushed;
acquiring a second pushing set of short videos of the commodity to be pushed, wherein the pushing sequence of the short videos in the second pushing set is determined and obtained based on a preset weight value of the commodity to be pushed;
the target push set is determined based on the first push set and the second push set.
3. The method of claim 2, wherein the obtaining the first push set of short videos of the commodity to be pushed comprises:
acquiring user behavior data generated by the object to be pushed on the first platform;
determining a user image of the object to be pushed based on the user behavior data;
calculating the correlation degree between each commodity in the commodities to be pushed and the user image of the object to be pushed respectively;
and sequencing the short videos of the commodities to be pushed according to the correlation degree to obtain the first pushing set.
4. The method of claim 1, wherein the receiving a first input of the object to be pushed for a target interface of a first platform comprises:
receiving a sliding operation along a second direction of the target interface and determining the sliding operation as the first input under the condition that the short video of the commodity to be pushed is updated along the first direction of the target interface according to the pushing sequence in the target pushing set, wherein a straight line of the first direction of the target interface is intersected with a straight line of the second direction of the target interface; or,
and receiving clicking operation of a target control corresponding to the short video currently played on the target interface, and determining the clicking operation as the first input, wherein the target control comprises a control used for representing and collecting the commodity to be pushed or a control used for representing and focusing on the commodity to be pushed.
5. The method of claim 1, wherein playing the short video corresponding to the target commodity in response to the first input comprises:
responding to the first input, and playing short videos corresponding to target commodities based on a preset pushing mode of the first platform, wherein the preset pushing mode comprises the following steps: and randomly pushing the corresponding short video according to the type of the target commodity.
6. The method of claim 5, wherein the type of target commodity comprises a first commodity type and a second commodity type, the first commodity type and the second commodity type being different commodity types.
7. The method of claim 6, wherein the preset pushing manner includes:
randomly pushing short videos corresponding to the first commodity type and the second commodity type; or,
pushing the short video corresponding to the first commodity type, and pushing the short video corresponding to the second commodity type after pushing the short video corresponding to the first commodity type; or,
pushing the short video corresponding to the first commodity type or the short video corresponding to the second commodity type, and ending pushing after pushing the short video corresponding to the first commodity type or the short video corresponding to the second commodity type.
8. The method of claim 7, wherein the pushing sequence of the short video corresponding to the first commodity type and the second commodity type is determined based on a preset weight value of the target commodity and/or based on a correlation between the target commodity and a user image of the object to be pushed.
9. A short video-based merchandise pushing device, the device comprising:
the acquisition module is used for acquiring a target pushing set of the short video of the commodity to be pushed;
the receiving module is used for receiving a first input of an object to be pushed aiming at the target interface of the first platform under the condition that the target interface of the first platform plays short videos corresponding to the commodities to be pushed according to the pushing sequence in the target pushing set;
the playing module is used for responding to the first input and playing short videos corresponding to target commodities, wherein the target commodities are commodities which are associated with the short videos played by the target interface when the first input is executed by the object to be pushed;
wherein, play module includes:
a display sub-module for displaying a user option box in response to the first input, wherein the user option box is used for providing different options of the type of the target commodity;
the third receiving sub-module is used for receiving a second input of the object to be pushed based on the user option box;
the second determining submodule is used for determining the type of the target commodity to be displayed according to the second input;
and the first playing sub-module is used for playing short videos matched with the types of the target commodities to be displayed.
10. An electronic device, characterized in that the electronic device comprises a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are in communication with each other through the communication bus;
a memory for storing a computer program;
a processor for implementing the short video-based commodity pushing method according to any one of claims 1 to 8 when executing a program stored on a memory.
11. A storage medium containing computer executable instructions which when executed by a computer processor implement the steps of the short video based commodity pushing method according to any one of claims 1 to 8.
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