CN102456197A - Interactive-personality-television-based information dissemination method and system - Google Patents
Interactive-personality-television-based information dissemination method and system Download PDFInfo
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- CN102456197A CN102456197A CN2010105132992A CN201010513299A CN102456197A CN 102456197 A CN102456197 A CN 102456197A CN 2010105132992 A CN2010105132992 A CN 2010105132992A CN 201010513299 A CN201010513299 A CN 201010513299A CN 102456197 A CN102456197 A CN 102456197A
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Abstract
The invention discloses an interactive-personality-television-based information dissemination method, which comprises the following steps of: classifying subscribers according to the registration information of the subscribers using an interactive personality television to form a service subscriber statistical table; reading the service subscriber statistical table; selecting a subscriber type in the service subscriber statistical table; statistically generating a subscriber list meeting the subscriber type; reading the subscriber list; editing information to be disseminated; setting dissemination parameters of the information; and transmitting the information to television terminals of the subscribers in the subscriber list according to the dissemination parameters. By the interactive-personality-television-based information dissemination method and an interactive-personality-television-based information dissemination system, commodity information can be specifically disseminated to the subscribers of different types, so that different subscribers can more conveniently, timely and accurately acquire desired information.
Description
[technical field]
The present invention relates to a kind of information popularization method and system, particularly relate to a kind of information popularization method and system based on IPTV.
[background technology]
Web TV (IPTV; Interactive Personality TV); It is IPTV; Be a kind of broadband cabled television network that utilizes, integrate multiple technologies such as internet, multimedia, communication, the brand-new technology of the multiple interactive services that comprises DTV is provided to the domestic consumer.It has changed passive in the past television viewing mode, has realized that TV watches as required, with seeing with function such as stopping.
Web TV has a lot of functions, online shopping mall's function of for example rising recently, and the user can directly buy or auction goods from network through Web TV.Therefore, how the user could become particularly important in the message that the very first time is grasped up-to-date commodity.
The information popularization method of traditional TV Network Based is all users to be carried out the transmission of broadcast type; Yet; The dissimilar business or the customer group of commodity are different; When the user obtains merchandise news through above-mentioned traditional information popularization method, often because the information clutter that receives does not have chapter, the merchandise news that can not find the user to want timely and accurately.
[summary of the invention]
Based on this, be necessary to provide a kind of information popularization method and system based on IPTV, be intended to targetedly merchandise news offered the user, make things convenient for the user to obtain information timely and accurately.
A kind of information popularization method based on IPTV may further comprise the steps: the user's registration information according to using this IPTV is classified the user, forms service order user statistical form; Read this service order user statistical form; Select the user type in this service order user statistical form; Statistics generates the user list that meets this user type; Read this user list; Editor needs the message of popularization; Set the popularization parameter of this message; Reach according to this and promote the television terminal that parameter is sent the user in this message to this user list.
In a preferred embodiment, this step that user is classified is to classify according to the consumption interest of user registration, the category attribute information of the commodity interested that this consumption interest provides for the user.
In a preferred embodiment, this also comprises the step that the user classifies afterwards: obtain the category attribute information of user through the commodity of Web TV purchase; Whether the category attribute information of judging these commodity is identical with the category attribute information of the commodity registered in this step that user is classified; And when judged result when denying, this user is added in the determined user types of category attribute information of these commodity in this service order user statistical form.
In a preferred embodiment, this step that user is classified is to classify the order time of filling in when registering according to the user.
In a preferred embodiment, this popularization parameter comprises the transmitting time section, sends number of times and transmission time interval.
A kind of information popularization system based on IPTV comprises: information registration sort module, and be used to register the user who uses this IPTV, and the user classified according to log-on message, form service order user statistical form; Service order user statistical form read module is used to read this service order user statistical form; User type is selected module, is used for selecting the user type of this service order user statistical form; The user list statistical module is used to add up the user list that meets this user type; The user list read module is used to read this user list; The message editing module is used to edit the message that needs are promoted; Promote parameter setting module, be used to set the popularization parameter of this message; And message transmission module, be used for television terminal according to the user of this popularization parameter transmission this message to this user list.
In a preferred embodiment, this information registration sort module is classified according to the consumption interest of user's registration, the category attribute information of the commodity interested that this consumption interest provides for the user.
In a preferred embodiment, also comprise merchandise classification attribute information acquisition module, be used to obtain the category attribute information of user through the commodity of Web TV purchase; The category attribute information of the commodity whether judge module, the category attribute information that is used for judging these commodity are registered with this step that user is classified is identical; And type adds module, when judged result for not the time, be used for this user is added in the determined user types of category attribute information of these commodity of this service order user statistical form.
The order time of filling in when in a preferred embodiment, this information registration sort module is registered according to the user classifies.
In a preferred embodiment, this popularization parameter comprises the transmitting time section, sends number of times and transmission time interval.
Compare traditional method, above-mentioned information popularization method and system based on IPTV can be promoted merchandise news targetedly to dissimilar users, make different users convenient, obtain the information of wanting in time, exactly.
[description of drawings]
Fig. 1 is the process flow diagram based on the information popularization method of IPTV of an embodiment;
Fig. 2 is the process flow diagram based on the information popularization method of IPTV of another embodiment;
Fig. 3 is the structural representation based on the information popularization system of IPTV of an embodiment;
Fig. 4 is the structural representation based on the information popularization system of IPTV of another embodiment.
[embodiment]
To combine accompanying drawing and embodiment to doing further to specify below based on the information popularization method and system of IPTV.
Shown in Figure 1 is the process flow diagram based on the information popularization method of IPTV of an embodiment, and details are as follows.
In step S101, according to the user's registration information that uses this IPTV the user is classified, generate service order user statistical form.This user's registration information can comprise user name, sex, age, service order zero-time, service order expiration time and the customer consumption interest information of filling in when the user registers etc.The customer consumption interest information is the category attribute information of user's interest and the commodity that potential desire to purchase is arranged, and for example can comprise household electrical appliances, digital product, cosmetics, clothes, food, automobile etc.The content of the service order user statistical form that generates comprises information such as user name, user's sex, age of user, service order time, consumption interest, and should carry out taxonomic revision to above-mentioned information.For example can the user be divided into men's family, lady's family according to user's sex information; According to age of user information the user is divided into young user, middle aged user and old user; According to the service order temporal information user is divided into new user, old user; The old user can be divided into normal use user again and be about to the user that expires; Can the user be divided into household appliances user, digital product class user, dress ornament class user etc. according to the consumption interest information.Same user can be divided to simultaneously two or more dissimilar in.
In step S102, read this service order user statistical form.
In step S103, select a certain particular user types in this service order user statistical form.For example if, then select this type user type to being about to this type of user transmission message that expires.
In step S104, statistics generates the user list that meets this user type.This user list comprises information such as user name, user network address.
In step S105, read this user list.
In step S106, editor needs the message of popularization.The message that this message that need promote is preferably relevant especially to selected this type specific user in step S103.For example, send the information of " server will expire, and please renew service " and so on to the user that is about to expire; The household appliances user is sent the information of " household electrical appliances discounting sales promotion " and so on; Dress ornament class user is sent the information of " collocation of fashionable dress style " and so on.
In step S107, set the popularization parameter of this message.This popularization parameter comprises the transmitting time section, sends number of times and transmission time interval etc.For example, the information of sending towards old user can be in or the period in the morning period in the afternoon, and should not surpass point in evenings 23; The information of sending towards young user then can proper extension to morning.The transmission number of times on daytime can suitably reduce, and it is longer that the time interval also can be set; Transmission number of times can suitably increase the prime time in the evening, and the time interval also can suitably shorten.
In step S108, promote the television terminal that parameter is sent the user in this message to this user list according to this.Can send a message to each network address in the user list among the step S104 through the network of Web TV.Final this message that shows of user's television terminal can be Word message, graphical information, acoustic information, or the combination of former three.
Through said method, can promote merchandise news targetedly to different users, make different users convenient, obtain the information of wanting in time, exactly.
In addition, need to prove, among the step S101 in the service order user statistical form user's classified information be not unalterable.
See also Fig. 2; In another embodiment; After step S101, also comprise step S109,, then obtain the category attribute information of these commodity if the user has bought commodity through Web TV; Then in step S110, the consumption interest information of registering among the category attribute information of commodity and the step S101 is compared.When being consumed interest information not simultaneously, get into step S111 by the category attribute information of the commodity of this user's purchase and this.
In step S111, this user is added in the service order user statistical form in the determined user types of category attribute information according to these commodity.For example, suppose that the consumption interest that a certain user fills in only is the digital product class in the registration of step S101, this user then is divided into digital product class user so; Yet when this user had bought clothes through Web TV after, system added this user in dress ornament class user's the user list to automatically.Certainly, also can be according to user's consumption quantity and consuming frequency, whether decision will delete this user from original digital product class user's user list.
When the category attribute information of these commodity is identical with the type information of this user in service order user statistical form, then do not adjust, directly get into step S102.
In the present embodiment,, therefore more can embody user's true consumption demand, also further improve the specific aim of information popularization owing to the information in the service order user statistical form is adjusted according to user's real consumption behavior.
See also Fig. 3, the information popularization system based on IPTV of an embodiment comprises:
Information registration sort module 101 is used to register the user who uses this IPTV, and according to log-on message the user is classified, and forms service order user statistical form.This user's registration information can comprise user name, sex, age, service order zero-time, service order expiration time and the customer consumption interest information of filling in when the user registers etc.The customer consumption interest information is the category attribute information of user's interest and the commodity that potential desire to purchase is arranged, and for example can comprise household electrical appliances, digital product, cosmetics, clothes, food, automobile etc.The content of the service order user statistical form that generates comprises information such as user name, user's sex, age of user, service order time, consumption interest, and should carry out taxonomic revision to above-mentioned information.For example can the user be divided into men's family, lady's family according to user's sex information; According to age of user information the user is divided into young user, middle aged user and old user; According to the service order temporal information user is divided into new user, old user; The old user can be divided into normal use user again and be about to the user that expires; Can the user be divided into household appliances user, digital product class user, dress ornament class user etc. according to the consumption interest information.Same user can be divided to simultaneously two or more dissimilar in.
Service order user statistical form read module 102 is used to read this service order user statistical form.
User type is selected module 103, is used for selecting the user type of this service order user statistical form.For example if, then select this type user type to being about to this type of user transmission message that expires.
User list statistical module 104 is used to add up the user list that meets this user type.This user list comprises information such as user name, user network address.
User list read module 105 is used to read this user list.
Promote parameter setting module 107, be used to set the popularization parameter of this message.This popularization parameter comprises the transmitting time section, sends number of times and transmission time interval etc.For example, the information of sending towards old user can be in or the period in the morning period in the afternoon, and should not surpass point in evenings 23; The information of sending towards young user then can proper extension to morning.The transmission number of times on daytime can suitably reduce, and it is longer that the time interval also can be set; Transmission number of times can suitably increase the prime time in the evening, and the time interval also can suitably shorten.
See also Fig. 4, in another embodiment, except that comprising above-mentioned module, also comprise based on the information popularization system of IPTV:
Merchandise classification attribute information acquisition module 109 is used to obtain the category attribute information of user through the commodity of Web TV purchase.
Type is added module 1, when judged result for not the time, be used for this user is added in the determined user types of category attribute information of service order user statistical form according to these commodity.For example, suppose that the consumption interest that a certain user fills in only is the digital product class in the registration of information registration sort module 101, this user then is divided into digital product class user so; Yet when this user had bought clothes through Web TV after, type was added module 111 and can this user be added in dress ornament class user's the user list.Certainly, also can be according to user's consumption quantity and consuming frequency, whether decision will delete this user from original digital product class user's user list.
The above embodiment has only expressed several kinds of embodiments of the present invention, and it describes comparatively concrete and detailed, but can not therefore be interpreted as the restriction to claim of the present invention.Should be pointed out that for the person of ordinary skill of the art under the prerequisite that does not break away from the present invention's design, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection domain of patent of the present invention should be as the criterion with accompanying claims.
Claims (10)
1. information popularization method based on IPTV may further comprise the steps:
Log-on message according to the user who uses this IPTV is classified the user, forms service order user statistical form;
Read this service order user statistical form;
Select the user type in this service order user statistical form;
Statistics generates the user list that meets this user type;
Read this user list;
Editor needs the message of popularization;
Set the popularization parameter of this message; And
Promote the television terminal that parameter is sent the user in this message to this user list according to this.
2. the information popularization method based on IPTV according to claim 1; It is characterized in that: this step that user is classified is to classify according to the consumption interest information of user registration, the category attribute information of the commodity interested that this consumption interest information provides for the user.
3. the information popularization method based on IPTV according to claim 2 is characterized in that, this also comprises the step that the user classifies afterwards:
Obtain the category attribute information of user through the commodity of Web TV purchase;
Whether the consumption interest information of registering in the category attribute information of judging these commodity and this step that user is classified is identical; And
When judged result for not the time, this user is added in the determined user types of category attribute information of these commodity in this service order user statistical form.
4. the information popularization method based on IPTV according to claim 1 is characterized in that: this step that user is classified is to classify the order time of filling in when registering according to the user.
5. the information popularization method based on IPTV according to claim 1 is characterized in that, this popularization parameter comprises the transmitting time section, sends number of times and transmission time interval.
6. the information popularization system based on IPTV is characterized in that, comprising:
Information registration sort module is used to register the user who uses this IPTV, and according to log-on message the user is classified, and forms service order user statistical form;
Service order user statistical form read module is used to read this service order user statistical form;
User type is selected module, is used for selecting the user type of this service order user statistical form;
The user list statistical module is used to add up the user list that meets this user type;
The user list read module is used to read this user list;
The message editing module is used to edit the message that needs are promoted;
Promote parameter setting module, be used to set the popularization parameter of this message; And
Message transmission module is used for the television terminal according to the user of this popularization parameter transmission this message to this user list.
7. the information popularization system based on IPTV according to claim 6; It is characterized in that: this information registration sort module is classified according to the consumption interest of user's registration, the category attribute information of the commodity interested that this consumption interest provides for the user.
8. the information popularization system based on IPTV according to claim 7 is characterized in that, also comprises:
Merchandise classification attribute information acquisition module is used to obtain the category attribute information of user through the commodity of Web TV purchase;
Judge module, whether the category attribute information that is used for judging these commodity is identical with the consumption interest that this step that user is classified is registered; And
Type is added module, when judged result for not the time, this user is added in the determined user types of category attribute information of these commodity in this service order user statistical form.
9. the information popularization system based on IPTV according to claim 6 is characterized in that: the order time of filling in when this information registration sort module is registered according to the user classifies.
10. the information popularization system based on IPTV according to claim 6 is characterized in that: this popularization parameter comprises the transmitting time section, sends number of times and transmission time interval.
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105228020A (en) * | 2015-09-30 | 2016-01-06 | 天脉聚源（北京）科技有限公司 | A kind of method of interactive information setting of TV interaction systems and device |
| CN105228011A (en) * | 2015-09-28 | 2016-01-06 | 天脉聚源（北京）科技有限公司 | A kind of method and device pushing the interactive information of interactive television system |
| CN105228019A (en) * | 2015-09-30 | 2016-01-06 | 天脉聚源（北京）科技有限公司 | A kind of method and device generating the user terminal interactive interface of TV interaction systems |
| CN105392062A (en) * | 2015-11-24 | 2016-03-09 | 天脉聚源（北京）科技有限公司 | Method and device for pushing interactive information of interactive television system |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105228011A (en) * | 2015-09-28 | 2016-01-06 | 天脉聚源（北京）科技有限公司 | A kind of method and device pushing the interactive information of interactive television system |
| CN105228020A (en) * | 2015-09-30 | 2016-01-06 | 天脉聚源（北京）科技有限公司 | A kind of method of interactive information setting of TV interaction systems and device |
| CN105228019A (en) * | 2015-09-30 | 2016-01-06 | 天脉聚源（北京）科技有限公司 | A kind of method and device generating the user terminal interactive interface of TV interaction systems |
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Address after: 402760 no.1-10 Tieshan Road, Biquan street, Bishan District, Chongqing Patentee after: Chongqing Yifang Technology Co.,Ltd. Address before: 518057 area a, 21 / F, Konka R & D building, 28 Keji South 12 road, Yuehai street, Nanshan District, Shenzhen City, Guangdong Province Patentee before: Easy city square network technology Co.,Ltd. |
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