CN104410907A - Video advertisement monitoring method and device - Google Patents
Video advertisement monitoring method and device Download PDFInfo
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- CN104410907A CN104410907A CN201410690901.8A CN201410690901A CN104410907A CN 104410907 A CN104410907 A CN 104410907A CN 201410690901 A CN201410690901 A CN 201410690901A CN 104410907 A CN104410907 A CN 104410907A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
Abstract
The invention discloses a video advertisement monitoring method and device. The method includes: collecting the total duration of a to-be-monitored video advertisement and the actual playing duration of the to-be-monitored video advertisement; detecting the playing state of a target video, wherein the target video is a video which is played after the to-be-monitored video advertisement; determining a target state according to the total duration, the actual playing duration and the playing state, wherein the target state indicates the influence of the to-be-monitored video advertisement on the target video. By the method, the problem that monitoring of advertisements before videos is low in efficiency in the prior art is solved, and monitoring efficiency is increased.
Description
Technical field
The present invention relates to data processing field, in particular to a kind of monitoring method and monitoring device of video ads.
Background technology
In order to additional income, each large video website mostly increases the advertisement of 15 to 60 seconds before video, after advertisement broadcasting terminates, only just start the broadcasting of normal video, this kind of situation just produces series of problems, is the broadcasting of such as advertisement normally watched video to user and is had an impact? have user because advertisement existence or advertisement long and abandon watch video? different Ad Length continues viewing video to user impact?
For the problems referred to above, effective advertisement putting Data support is provided in order to give video decision person, need to monitor the impact that spectators watch video advertisement before video, can only be undertaken by artificial sample at present, need statistician to propose corresponding problem to interviewee, inquiry interviewee be accustomed to probably determining influence degree.
, owing to being undertaken by artificial sample, mainly there is following technical problem in the monitoring method to advertisement before video of the prior art:
1, efficiency is low, and the timing statistics cycle is long;
2, sample rate is low, and result is not comprehensive;
3, data result inaccuracy.
For in correlation technique to the inefficient problem of monitoring that advertisement before video is monitored, at present effective solution is not yet proposed.
Summary of the invention
Main purpose of the present invention is the monitoring method and the monitoring device that provide a kind of video ads, to solve in prior art the inefficient problem of monitoring that advertisement before video is monitored.
To achieve these goals, according to an aspect of the present invention, a kind of monitoring method of video ads is provided.
Monitoring method according to video ads of the present invention comprises: collect total duration of video ads to be monitored and the actual play duration of described video ads to be monitored; Detect the broadcast state of target video, wherein, described target video is the video play after described video ads to be monitored; And according to described total duration, described actual play duration and described broadcast state determination dbjective state, wherein, described dbjective state represents that described video ads to be monitored affects state to described target video.
Further, comprise according to described total duration, described actual play duration and described broadcast state determination dbjective state: the size of more described actual play duration and described total duration, and judge whether described target video is successfully play according to described broadcast state; Equal described total duration comparing described actual play duration, and when judging that described target video is successfully play according to described broadcast state, determine that described dbjective state is the first state; And be less than described total duration comparing described actual play duration, and when judging the unsuccessful broadcasting of described target video according to described broadcast state, determine that described dbjective state is the second state.
Further, before according to described total duration, described actual play duration and described broadcast state determination dbjective state, described monitoring method also comprises the broadcasting ID obtaining described target video, wherein, comprise according to described total duration, described actual play duration and described broadcast state determination dbjective state: judge whether described broadcasting ID is the ID stored in presetting database; When judging that described broadcasting ID is not the ID stored in described presetting database, the size of more described actual play duration and described total duration, and judge whether described target video is successfully play according to described broadcast state; Judging that described actual play duration equals described total duration, and when judging that described target video is successfully play according to described broadcast state, determining that described dbjective state is the first state; And judging that described actual play duration is less than described total duration, and when judging the unsuccessful broadcasting of described target video according to described broadcast state, determine that described dbjective state is the second state.
Further, judge whether described target video is successfully play according to described broadcast state to comprise: obtain the status indicator in described broadcast state; And judge that described status indicator is that the first default mark or second presets mark, wherein, when judging that described status indicator is the described first default mark, determine that described target video is successfully play, when judging that described status indicator is the second default mark, determine the unsuccessful broadcasting of described target video.
Further, after determining that described dbjective state is described first state or described second state, described monitoring method also comprises: obtain first number and second number, wherein, described first number is the number of times that described dbjective state is confirmed as described first state, and described second number is the number of times that described dbjective state is confirmed as described second state; And determine that described video ads to be monitored is to the influence degree of described target video according to described first number and described second number.
To achieve these goals, according to a further aspect in the invention, a kind of monitoring device of video ads is provided.
Monitoring device according to video ads of the present invention comprises: collector unit, for the actual play duration of the total duration and described video ads to be monitored of collecting video ads to be monitored; Detecting unit, for detecting the broadcast state of target video, wherein, described target video is the video play after described video ads to be monitored; And first determining unit, for according to described total duration, described actual play duration and described broadcast state determination dbjective state, wherein, described dbjective state represents that described video ads to be monitored affects state to described target video.
Further, described first determining unit comprises: the first processing module, for the size of more described actual play duration and described total duration, and judges whether described target video is successfully play according to described broadcast state;
First determination module, for equaling described total duration comparing described actual play duration, and when judging that described target video is successfully play according to described broadcast state, determines that described dbjective state is the first state; And second determination module, for being less than described total duration comparing described actual play duration, and when judging the unsuccessful broadcasting of described target video according to described broadcast state, determine that described dbjective state is the second state.
Further, described first processing module comprises: first obtains submodule, for obtaining the status indicator in described broadcast state; And first judges submodule, for judging that described status indicator is that the first default mark or second presets mark, wherein, when judging that described status indicator is the described first default mark, determine that described target video is successfully play, when judging that described status indicator is the second default mark, determine the unsuccessful broadcasting of described target video.
Further, described monitoring device also comprises first acquiring unit of the broadcasting ID for obtaining described target video, wherein, described first determining unit comprises: the second judge module, for before according to described total duration, described actual play duration and described broadcast state determination dbjective state, judge whether described broadcasting ID is the ID stored in presetting database; Second processing module, for when judging that described broadcasting ID is not the ID stored in described presetting database, the size of more described actual play duration and described total duration, and judge whether described target video is successfully play according to described broadcast state; 3rd determination module, for judging that described actual play duration equals described total duration, and when judging that described target video is successfully play according to described broadcast state, determines that described dbjective state is the first state; And the 4th determination module, for judging that described actual play duration is less than described total duration, and when judging the unsuccessful broadcasting of described target video according to described broadcast state, determine that described dbjective state is the second state.
Further, described second processing module comprises: second obtains submodule, for obtaining the status indicator in described broadcast state; And second judges submodule, for judging that described status indicator is that the first default mark or second presets mark, wherein, when judging that described status indicator is the described first default mark, determine that described target video is successfully play, when judging that described status indicator is the second default mark, determine the unsuccessful broadcasting of described target video.
Further, described monitoring device also comprises: second acquisition unit, for after determining that described dbjective state is described first state or described second state, obtain first number and second number, wherein, described first number is the number of times that described dbjective state is confirmed as described first state, and described second number is the number of times that described dbjective state is confirmed as described second state; And second determining unit, for determining that described video ads to be monitored is to the influence degree of described target video according to described first number and described second number.
By the present invention, adopt and collect total duration of video ads to be monitored and the actual play duration of described video ads to be monitored; Detect the broadcast state of target video, wherein, described target video is the video play after described video ads to be monitored; And according to described total duration, described actual play duration and described broadcast state determination dbjective state, wherein, described dbjective state represents that described video ads to be monitored affects state to described target video.By the actual play duration to video ads to be monitored, total duration is collected, can determine that whether video ads to be monitored is by complete broadcasting, and by detecting the broadcast state of the target video play after video ads to be monitored, can determine whether target video starts to play, and then according to dbjective state, total duration and actual play duration determine that video ads to be monitored affects state to target video, achieve the broadcast state by the broadcast state and target video of monitoring video ads to be monitored, determine the former impact on the latter, this kind of monitoring mode is without the need to artificial sample, solve in prior art the inefficient problem of monitoring that advertisement before video is monitored, and then reach the effect improving monitoring efficiency.Further, without the need to the monitoring mode of artificial sample, can avoid that the sample rate existing for artificial sample is low, the incomplete drawback of result, achieve sample rate controlled, data are comprehensive, and then improve monitoring accuracy.
Accompanying drawing explanation
The accompanying drawing forming a application's part is used to provide a further understanding of the present invention, and schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is the flow chart of the monitoring method of video ads according to the embodiment of the present invention; And
Fig. 2 is the schematic diagram of the monitoring device of video ads according to the embodiment of the present invention.
Embodiment
The present invention program is understood better in order to make those skilled in the art person, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the embodiment of a part of the present invention, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, should belong to the scope of protection of the invention.
It should be noted that, term " first ", " second " etc. in specification of the present invention and claims and above-mentioned accompanying drawing are for distinguishing similar object, and need not be used for describing specific order or precedence.Should be appreciated that the data used like this can be exchanged in the appropriate case, so as embodiments of the invention described herein can with except here diagram or describe those except order implement.In addition, term " comprises " and " having " and their any distortion, intention is to cover not exclusive comprising, such as, contain those steps or unit that the process of series of steps or unit, method, system, product or equipment is not necessarily limited to clearly list, but can comprise clearly do not list or for intrinsic other step of these processes, method, product or equipment or unit.
Embodiment 1
According to the embodiment of the present invention, a kind of embodiment of the method that may be used for implementing the application's device embodiment can be provided, it should be noted that, can perform in the computer system of such as one group of computer executable instructions in the step shown in the flow chart of accompanying drawing, and, although show logical order in flow charts, in some cases, can be different from the step shown or described by order execution herein.
According to the embodiment of the present invention, provide a kind of monitoring method of video ads, Fig. 1 is the flow chart of the monitoring method of video ads according to the embodiment of the present invention, and as shown in Figure 1, the method comprises following step S102 to step S106:
S102: collect total duration of video ads to be monitored and the actual play duration of video ads to be monitored, particularly, in embodiments of the present invention, can by embedding the coherent detection code that can carry out Data Collection in video website, total duration and actual play duration are collected, wherein, carrying out in actual play duration collection process, selection frequency also can send the information of collecting in real time according to the actual requirements, as each second collects once, for a broadcasting, only retain one maximum in the value of actual play duration in this broadcasting.
By collecting total duration and actual play duration, determining video ads to be monitored and whether to be done broadcasting.Such as, when user A open certain video website want to see variety show " happy base camp " time, one section of video ads first can be play before broadcasting " happy base camp ", so this section of video ads is exactly video ads to be monitored, total be exactly the duration of the duration of this section of video ads video ads to be monitored, as: 60s, user A may wait for that this video ads finishes and see " happy base camp ", also this video website may just be closed when video website plays video ads to be monitored, before " happy base camp " plays, the duration of this section of video ads broadcasting is exactly actual play duration.
S104: the broadcast state detecting target video, wherein, target video is the video play after video ads to be monitored, same, and broadcast state also can detect by embedding the coherent detection code that can carry out Data Collection in video website.Can determine whether target video is played by the broadcast state detected, broadcast state can be divided into be play and not to play.Although user opens the video website wanting the target video watched, but because target video plays the first playing video advertisement of front meeting, so user may because the reasons such as video ads time length just close this video website before target video is play, namely, target video is not played, and needs to carry out detection to the broadcast state of target video and determines.Continue to adopt the citing in step S102 to be described: " happy base camp " is exactly target video, although user A opens the video website playing target video (" happy base camp "), but user may not wait target video to play because of reasons such as time spot length and just exit this video website during playing video advertisement, cause " happy base camp " to be not necessarily played, just need to detect " happy base camp " and whether be played.
S106: according to total duration, actual play duration and broadcast state determination dbjective state, wherein, dbjective state represents that video ads to be monitored affects state to target video, particularly, dbjective state can be that target video is affected by video ads to be monitored, also can be that target video is not affected by video ads to be monitored.
In embodiments of the present invention, by the actual play duration to video ads to be monitored, total duration is collected, can determine that whether video ads to be monitored is by complete broadcasting, and by detecting the broadcast state of the target video play after video ads to be monitored, can determine whether target video starts to play, and then according to dbjective state, total duration and actual play duration determine that video ads to be monitored affects state to target video, achieve the broadcast state by the broadcast state and target video of monitoring video ads to be monitored, determine the former impact on the latter, this kind of monitoring mode is without the need to artificial sample, solve in prior art the inefficient problem of monitoring that advertisement before video is monitored, and then reach the effect improving monitoring efficiency.Further, without the need to the monitoring mode of artificial sample, can avoid that the sample rate existing for artificial sample is low, the incomplete drawback of result, achieve sample rate controlled, data are comprehensive, and then improve monitoring accuracy.
Particularly, in embodiments of the present invention, comprise according to total duration, actual play duration and broadcast state determination dbjective state: the size comparing actual play duration and total duration, and judge whether target video is successfully play according to broadcast state; Equal total duration comparing actual play duration, and when judging that target video is successfully play according to broadcast state, determine that dbjective state is the first state, namely, all be played at video ads to be monitored, and when target video is also played, dbjective state is that target video is not affected by video ads to be monitored; Be less than total duration comparing actual play duration, and when judging the unsuccessful broadcasting of target video according to broadcast state, determine that dbjective state is the second state, namely, all do not play at video ads to be monitored, and when target video is not also played, dbjective state is that target video is affected by video ads to be monitored.
Preferably, before according to total duration, actual play duration and broadcast state determination dbjective state, the detection method of the video ads that the embodiment of the present invention provides also comprises the broadcasting ID obtaining target video, now, comprise according to total duration, actual play duration and broadcast state determination dbjective state:
Judge to play whether ID is the ID stored in presetting database, wherein, the user represented by the ID stored in presetting database is member user, that is, judge whether the user play represented by ID is member user.Because video website may exist the situation that member user directly can skip video ads, so member user is when watching target video, can not affect by video ads, can direct viewing target video.
When judging that playing ID is not the ID stored in presetting database, the relatively size of actual play duration and total duration, and judge whether target video is successfully play according to broadcast state, namely, when judging that the user play represented by ID is not member user, by comparing the size of actual play duration and total duration, and judge that whether target video is successfully play according to broadcast state and determine dbjective state.
Judging that actual play duration equals total duration, and when judging that target video is successfully play according to broadcast state, determine that dbjective state is the first state, namely, all be played at video ads to be monitored, and when target video is also played, dbjective state is that target video is not affected by video ads to be monitored.
Judging that actual play duration is less than total duration, and when judging the unsuccessful broadcasting of target video according to broadcast state, determine that dbjective state is the second state, namely, all do not play at video ads to be monitored, and when target video is not also played, dbjective state is that target video is affected by video ads to be monitored.
In embodiments of the present invention, whether be member user by the user represented by the broadcasting ID that prejudges acquisition, when judging that the user play represented by ID is not member user, determine the concrete state of dbjective state again, ensure that the user related in the monitoring method of video ads is the affected video user of possible, further increase monitoring accuracy.
Particularly, judge whether target video is successfully play according to broadcast state to comprise: obtain the status indicator in broadcast state, status indicator can be IsPlayed=1 or IsPlayed=0 two kinds of situations; Judge that status indicator is that the first default mark or second presets mark, first preset be designated IsPlayed=1, second preset be designated IsPlayed=0, wherein, when judging that status indicator is the first default mark, determine that target video is successfully play, when namely status indicator is IsPlayed=1, status indicator is now the first default mark, and target video is played; When judging that status indicator is the second default mark, determine the unsuccessful broadcasting of target video, when namely status indicator is IsPlayed=0, status indicator is now the second default mark, and target video is not played.
Preferably, after determining that dbjective state is the first state or the second state, the monitoring method of the video ads that the embodiment of the present invention provides also comprises: obtain first number and second number, wherein, first number is the number of times that dbjective state is confirmed as the first state, second number is the number of times that dbjective state is confirmed as the second state, namely obtain target video and do not obtained first number by the number of times that video ads to be monitored affects, obtain target video and obtained second number by the number of times that video ads to be monitored affects; The influence degree of video ads to be monitored to target video is determined according to first number and second number.Particularly, can according to second number and first number and second number sum than Data-Statistics target video by video ads effect to be monitored.
In embodiments of the present invention, the ratio being accounted for total broadcasting time by affected broadcasting time in statistics target video can find out that target video is subject to advertisement video effect, further increases monitoring accuracy.
It should be noted that, in the monitoring method of the video ads that the embodiment of the present invention provides, Data Collection correlative code can by the broadcasting collected total duration of video ads to be monitored and actual play duration, and the broadcast state detected sends to the server of data receiver in real time, data server to the data received according to each played data be a line write data warehouse, often need the total duration comprising video ads to be monitored in row, the actual play duration of video ads to be monitored and the broadcast state of target video, wherein, the actual play duration of video ads to be monitored is the value of the maximum actual play duration retained in above-described embodiment, and by total duration of video ads to be monitored, the actual play duration of video ads to be monitored and the broadcast state of target video are as dimension data, deposit in corresponding dimension table.
Particularly, using total duration of video ads to be monitored as a dimension, the influence degree of the total duration of different advertisement to target video broadcasting situation can be dissected according to total duration of different video ads to be monitored; Also using the actual play duration of video ads to be monitored as a dimension, user can be dissected and plays how long backed off after random rate is more about video ads greatly.
In embodiments of the present invention, by data analysis can be carried out according to multiple dimension, for advertisement putting policymaker provides many-sided data reference, reach the effect of increasing customer satisfaction degree.
Preferably, by showing about above-mentioned influence degree and the data acquisition particular data way of presentation exiting rate of having analyzed.Concrete way of presentation for statistics is write Excel form, or can use the ReportingService assembly of Microsoft or creates the data etc. that data display website reads multidimensional model.
In embodiments of the present invention, by by data display to advertisement putting policymaker, make it weigh advertisement placement method according to the data of showing, reach the effect improving customer satisfaction degree.
It should be noted that, for aforesaid each embodiment of the method, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the present invention is not by the restriction of described sequence of movement, because according to the present invention, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in specification all belongs to preferred embodiment, and involved action and module might not be that the present invention is necessary.
Through the above description of the embodiments, those skilled in the art can be well understood to the mode that can add required general hardware platform by software according to the method for above-described embodiment and realize, hardware can certainly be passed through, but in a lot of situation, the former is better execution mode.Based on such understanding, technical scheme of the present invention can embody with the form of software product the part that prior art contributes in essence in other words, this computer software product is stored in a storage medium (as ROM/RAM, magnetic disc, CD), comprising some instructions in order to make a station terminal equipment (can be mobile phone, computer, server, or the network equipment etc.) perform method described in each embodiment of the present invention.
Embodiment 2
According to the embodiment of the present invention, additionally provide a kind of monitoring device of video ads of the monitoring method for implementing above-mentioned video ads, this monitoring device is mainly used in the monitoring method that execution embodiment of the present invention foregoing provides, and does concrete introduction below to the monitoring device of the video ads that the embodiment of the present invention provides:
According to the embodiment of the present invention, provide a kind of monitoring device of video ads, Fig. 2 is the schematic diagram of the monitoring device of video ads according to the embodiment of the present invention, as shown in Figure 2, this device mainly comprises collector unit 10, detecting unit 20 and the first determining unit 30, wherein:
Collector unit 10 is for the actual play duration of the total duration and video ads to be monitored of collecting video ads to be monitored, particularly, in embodiments of the present invention, can by embedding the coherent detection code that can carry out Data Collection in video website, total duration and actual play duration are collected, wherein, carrying out in actual play duration collection process, selection frequency also can send the information of collecting in real time according to the actual requirements, as each second collects once, for a broadcasting, only retain one maximum in the value of actual play duration in this broadcasting.
By collecting total duration and actual play duration, determining video ads to be monitored and whether to be done broadcasting.Such as, when user A open certain video website want to see variety show " happy base camp " time, one section of video ads first can be play before broadcasting " happy base camp ", so this section of video ads is exactly video ads to be monitored, total be exactly the duration of the duration of this section of video ads video ads to be monitored, as: 60s, user A may wait for that this video ads finishes and see " happy base camp ", also this video website may just be closed when video website plays video ads to be monitored, before " happy base camp " plays, the duration of this section of video ads broadcasting is exactly actual play duration.
Detecting unit 20 is for detecting the broadcast state of target video, wherein, target video is the video play after video ads to be monitored, same, and broadcast state also can detect by embedding the coherent detection code that can carry out Data Collection in video website.Can determine whether target video is played by the broadcast state detected, broadcast state can be divided into be play and not to play.Although user opens the video website wanting the target video watched, but because target video plays the first playing video advertisement of front meeting, so user may because the reasons such as video ads time length just close this video website before target video is play, namely, target video is not played, and needs to carry out detection to the broadcast state of target video and determines.Continue to adopt the citing in collector unit 10 to be described: " happy base camp " is exactly target video, although user A opens the video website playing target video (" happy base camp "), but user may not wait target video to play because of reasons such as time spot length and just exit this video website during playing video advertisement, cause " happy base camp " to be not necessarily played, just need to detect " happy base camp " and whether be played.
First determining unit 30 is for according to total duration, actual play duration and broadcast state determination dbjective state, wherein, dbjective state represents that video ads to be monitored affects state to target video, particularly, dbjective state can be that target video is affected by video ads to be monitored, also can be that target video is not affected by video ads to be monitored.
In embodiments of the present invention, by the actual play duration to video ads to be monitored, total duration is collected, can determine that whether video ads to be monitored is by complete broadcasting, and by detecting the broadcast state of the target video play after video ads to be monitored, can determine whether target video starts to play, and then according to dbjective state, total duration and actual play duration determine that video ads to be monitored affects state to target video, achieve the broadcast state by the broadcast state and target video of monitoring video ads to be monitored, determine the former impact on the latter, this kind of monitoring mode is without the need to artificial sample, solve in prior art the inefficient problem of monitoring that advertisement before video is monitored, and then reach the effect improving monitoring efficiency.Further, without the need to the monitoring mode of artificial sample, can avoid that the sample rate existing for artificial sample is low, the incomplete drawback of result, achieve sample rate controlled, data are comprehensive, and then improve monitoring accuracy.
Particularly, the first determining unit 30 comprises the first processing module, the first determination module and the second determination module, wherein:
According to broadcast state, first processing module for comparing the size of actual play duration and total duration, and judges whether target video is successfully play.
First determination module is used for equaling total duration comparing actual play duration, and when judging that target video is successfully play according to broadcast state, determine that dbjective state is the first state, namely, all be played at video ads to be monitored, and when target video is also played, dbjective state is that target video is not affected by video ads to be monitored.
Second determination module is used for being less than total duration comparing actual play duration, and when judging the unsuccessful broadcasting of target video according to broadcast state, determine that dbjective state is the second state, namely, all do not play at video ads to be monitored, and when target video is not also played, dbjective state is that target video is affected by video ads to be monitored.
Particularly, the first processing module comprises the first acquisition submodule and first and judges submodule.First obtains submodule for obtaining the status indicator in broadcast state, and status indicator can be IsPlayed=1 or IsPlayed=0 two kinds of situations; First judges that submodule is for judging that status indicator is that the first default mark or second presets mark, first preset be designated IsPlayed=1, second preset be designated IsPlayed=0, wherein, when judging that status indicator is the first default mark, determine that target video is successfully play, when namely status indicator is IsPlayed=1, status indicator is now the first default mark, and target video is played; When judging that status indicator is the second default mark, determine the unsuccessful broadcasting of target video, when namely status indicator is IsPlayed=0, status indicator is now the second default mark, and target video is not played.
Preferably, the monitoring device of the video ads that the embodiment of the present invention provides also comprises the first acquiring unit, for obtaining the broadcasting ID of target video, now, first determining unit comprises the second judge module, the second processing module, the 3rd determination module and the 4th determination module, wherein:
Second judge module is used for before according to total duration, actual play duration and broadcast state determination dbjective state, judge to play whether ID is the ID stored in presetting database, wherein, user represented by the ID stored in presetting database is member user, that is, judge whether the user play represented by ID is member user.Because video website may exist the situation that member user directly can skip video ads, so member user is when watching target video, can not affect by video ads, can direct viewing target video.
Second processing module, for when judging that playing ID is not the ID stored in presetting database, the relatively size of actual play duration and total duration, and judge whether target video is successfully play according to broadcast state, namely, when judging that the user play represented by ID is not member user, by comparing the size of actual play duration and total duration, and according to broadcast state judge target video whether successfully broadcasting determine dbjective state.
3rd determination module, for judging that actual play duration equals total duration, and when judging that target video is successfully play according to broadcast state, determine that dbjective state is the first state, namely, all be played at video ads to be monitored, and when target video is also played, dbjective state is that target video is not affected by video ads to be monitored.
4th determination module, for judging that actual play duration is less than total duration, and when judging the unsuccessful broadcasting of target video according to broadcast state, determine that dbjective state is the second state, namely, all do not play at video ads to be monitored, and when target video is not also played, dbjective state is that target video is affected by video ads to be monitored.
In embodiments of the present invention, whether be member user by the user represented by the broadcasting ID that prejudges acquisition, when judging that the user play represented by ID is not member user, determine the concrete state of dbjective state again, ensure that the user related in the monitoring method of video ads is the affected video user of possible, further increase monitoring accuracy.
Particularly, the second processing module comprises the second acquisition submodule and second and judges submodule.Second obtains submodule for obtaining the status indicator in broadcast state, and status indicator can be IsPlayed=1 or IsPlayed=0 two kinds of situations; Second judges that submodule is for judging that status indicator is that the first default mark or second presets mark, first preset be designated IsPlayed=1, second preset be designated IsPlayed=0, wherein, when judging that status indicator is the first default mark, determine that target video is successfully play, when namely status indicator is IsPlayed=1, status indicator is now the first default mark, and target video is played; When judging that status indicator is the second default mark, determine the unsuccessful broadcasting of target video, when namely status indicator is IsPlayed=0, status indicator is now the second default mark, and target video is not played.
Preferably, the monitoring device of the video ads that the embodiment of the present invention provides also comprises second acquisition unit and the second determining unit, wherein:
Second acquisition unit is used for after determining that dbjective state is the first state or the second state, obtain first number and second number, wherein, first number is the number of times that dbjective state is confirmed as the first state, second number is the number of times that dbjective state is confirmed as the second state, namely obtain target video and do not obtained first number by the number of times that video ads to be monitored affects, obtain target video and obtained second number by the number of times that video ads to be monitored affects.
Second determining unit, for determining the influence degree of video ads to be monitored to target video according to first number and second number, particularly, can according to second number and first number and second number sum than Data-Statistics target video by video ads effect to be monitored.
In embodiments of the present invention, the ratio being accounted for total broadcasting time by affected broadcasting time in statistics target video can find out that target video is subject to advertisement video effect, further increases monitoring accuracy.
It should be noted that, the monitoring device of the video ads that the embodiment of the present invention provides also comprises total duration and the actual play duration of the broadcasting of arriving for storage of collected video ads to be monitored, and the unit of the broadcast state detected, this unit can be the data warehouse on server.Particularly, Data Collection correlative code can by the broadcasting collected total duration of video ads to be monitored and actual play duration, and the broadcast state detected sends to the server of data receiver in real time, data server to the data received according to each played data be a line write data warehouse, often need the total duration comprising video ads to be monitored in row, the actual play duration of video ads to be monitored and the broadcast state of target video, wherein, the actual play duration of video ads to be monitored is the value of the maximum actual play duration retained in above-described embodiment, and by total duration of video ads to be monitored, the actual play duration of video ads to be monitored and the broadcast state of target video are as dimension data, deposit in corresponding dimension table.
Particularly, using total duration of video ads to be monitored as a dimension, the influence degree of the total duration of different advertisement to target video broadcasting situation can be dissected according to total duration of different video ads to be monitored; Also using the actual play duration of video ads to be monitored as a dimension, user can be dissected and plays how long backed off after random rate is more about video ads greatly.
In embodiments of the present invention, by data analysis can be carried out according to multiple dimension, for advertisement putting policymaker provides many-sided data reference, reach the effect of increasing customer satisfaction degree.
Preferably, the monitoring device of the video ads that the embodiment of the present invention provides also comprises display unit, for by showing about above-mentioned influence degree and the data acquisition particular data way of presentation that exits rate of having analyzed.Concrete way of presentation for statistics is write Excel form, or can use the Reporting Service assembly of Microsoft or creates the data etc. that data display website reads multidimensional model.
In embodiments of the present invention, by by data display to advertisement putting policymaker, make it weigh advertisement placement method according to the data of showing, reach the effect improving customer satisfaction degree.
As can be seen from the above description, the invention solves to the inefficient problem of monitoring that advertisement before video is monitored in prior art, and then reach the effect improving monitoring efficiency.
The invention described above embodiment sequence number, just to describing, does not represent the quality of embodiment.
In the above embodiment of the present invention, the description of each embodiment is all emphasized particularly on different fields, in certain embodiment, there is no the part described in detail, can see the associated description of other embodiments.
In several embodiments that the application provides, should be understood that, disclosed client, the mode by other realizes.Wherein, device embodiment described above is only schematic, the such as division of described unit, be only a kind of logic function to divide, actual can have other dividing mode when realizing, such as multiple unit or assembly can in conjunction with or another system can be integrated into, or some features can be ignored, or do not perform.Another point, shown or discussed coupling each other or direct-coupling or communication connection can be by some interfaces, and the indirect coupling of unit or module or communication connection can be electrical or other form.
The described unit illustrated as separating component or can may not be and physically separates, and the parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of unit wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, also can be that the independent physics of unit exists, also can two or more unit in a unit integrated.Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form of SFU software functional unit also can be adopted to realize.
If described integrated unit using the form of SFU software functional unit realize and as independently production marketing or use time, can be stored in a computer read/write memory medium.Based on such understanding, the part that technical scheme of the present invention contributes to prior art in essence in other words or all or part of of this technical scheme can embody with the form of software product, this computer software product is stored in a storage medium, comprises all or part of step of some instructions in order to make a computer equipment (can be personal computer, server or the network equipment etc.) perform method described in each embodiment of the present invention.And aforesaid storage medium comprises: USB flash disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), portable hard drive, magnetic disc or CD etc. various can be program code stored medium.
The above is only the preferred embodiment of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.
Claims (11)
1. a monitoring method for video ads, is characterized in that, comprising:
Collect total duration of video ads to be monitored and the actual play duration of described video ads to be monitored;
Detect the broadcast state of target video, wherein, described target video is the video play after described video ads to be monitored; And
According to described total duration, described actual play duration and described broadcast state determination dbjective state, wherein, described dbjective state represents that described video ads to be monitored affects state to described target video.
2. monitoring method according to claim 1, is characterized in that, comprises according to described total duration, described actual play duration and described broadcast state determination dbjective state:
The size of more described actual play duration and described total duration, and judge whether described target video is successfully play according to described broadcast state;
Equal described total duration comparing described actual play duration, and when judging that described target video is successfully play according to described broadcast state, determine that described dbjective state is the first state; And
Be less than described total duration comparing described actual play duration, and when judging the unsuccessful broadcasting of described target video according to described broadcast state, determine that described dbjective state is the second state.
3. monitoring method according to claim 1, it is characterized in that, before according to described total duration, described actual play duration and described broadcast state determination dbjective state, described monitoring method also comprises the broadcasting ID obtaining described target video, wherein, comprise according to described total duration, described actual play duration and described broadcast state determination dbjective state:
Judge whether described broadcasting ID is the ID stored in presetting database;
When judging that described broadcasting ID is not the ID stored in described presetting database, the size of more described actual play duration and described total duration, and judge whether described target video is successfully play according to described broadcast state;
Judging that described actual play duration equals described total duration, and when judging that described target video is successfully play according to described broadcast state, determining that described dbjective state is the first state; And
Judging that described actual play duration is less than described total duration, and when judging the unsuccessful broadcasting of described target video according to described broadcast state, determining that described dbjective state is the second state.
4. the monitoring method according to Claims 2 or 3, is characterized in that, judges whether described target video is successfully play comprise according to described broadcast state:
Obtain the status indicator in described broadcast state; And
Judge that described status indicator is that the first default mark or second presets mark,
Wherein, when judging that described status indicator is the described first default mark, determining that described target video is successfully play, when judging that described status indicator is the second default mark, determining the unsuccessful broadcasting of described target video.
5. the monitoring method according to Claims 2 or 3, is characterized in that, after determining that described dbjective state is described first state or described second state, described monitoring method also comprises:
Obtain first number and second number, wherein, described first number is the number of times that described dbjective state is confirmed as described first state, and described second number is the number of times that described dbjective state is confirmed as described second state; And
Determine that described video ads to be monitored is to the influence degree of described target video according to described first number and described second number.
6. a monitoring device for video ads, is characterized in that, comprising:
Collector unit, for the actual play duration of the total duration and described video ads to be monitored of collecting video ads to be monitored;
Detecting unit, for detecting the broadcast state of target video, wherein, described target video is the video play after described video ads to be monitored; And
First determining unit, for according to described total duration, described actual play duration and described broadcast state determination dbjective state, wherein, described dbjective state represents that described video ads to be monitored affects state to described target video.
7. monitoring device according to claim 6, is characterized in that, described first determining unit comprises:
According to described broadcast state, first processing module, for the size of more described actual play duration and described total duration, and judges whether described target video is successfully play;
First determination module, for equaling described total duration comparing described actual play duration, and when judging that described target video is successfully play according to described broadcast state, determines that described dbjective state is the first state; And
Second determination module, for being less than described total duration comparing described actual play duration, and when judging the unsuccessful broadcasting of described target video according to described broadcast state, determines that described dbjective state is the second state.
8. monitoring device according to claim 7, is characterized in that, described first processing module comprises:
First obtains submodule, for obtaining the status indicator in described broadcast state; And
First judges submodule, for judging that described status indicator is that the first default mark or second presets mark,
Wherein, when judging that described status indicator is the described first default mark, determining that described target video is successfully play, when judging that described status indicator is the second default mark, determining the unsuccessful broadcasting of described target video.
9. monitoring device according to claim 6, is characterized in that, described monitoring device also comprises first acquiring unit of the broadcasting ID for obtaining described target video, and wherein, described first determining unit comprises:
Second judge module, for before according to described total duration, described actual play duration and described broadcast state determination dbjective state, judges whether described broadcasting ID is the ID stored in presetting database;
Second processing module, for when judging that described broadcasting ID is not the ID stored in described presetting database, the size of more described actual play duration and described total duration, and judge whether described target video is successfully play according to described broadcast state;
3rd determination module, for judging that described actual play duration equals described total duration, and when judging that described target video is successfully play according to described broadcast state, determines that described dbjective state is the first state; And
4th determination module, for judging that described actual play duration is less than described total duration, and when judging the unsuccessful broadcasting of described target video according to described broadcast state, determines that described dbjective state is the second state.
10. monitoring device according to claim 9, is characterized in that, described second processing module comprises:
Second obtains submodule, for obtaining the status indicator in described broadcast state; And
Second judges submodule, for judging that described status indicator is that the first default mark or second presets mark,
Wherein, when judging that described status indicator is the described first default mark, determining that described target video is successfully play, when judging that described status indicator is the second default mark, determining the unsuccessful broadcasting of described target video.
11. monitoring devices according to claim 7 or 9, it is characterized in that, described monitoring device also comprises:
Second acquisition unit, for after determining that described dbjective state is described first state or described second state, obtain first number and second number, wherein, described first number is the number of times that described dbjective state is confirmed as described first state, and described second number is the number of times that described dbjective state is confirmed as described second state; And
According to described first number and described second number, second determining unit, for determining that described video ads to be monitored is to the influence degree of described target video.
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| CN104410907B (en) | 2018-02-23 |
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