CN100424690C - Online advertisement playing method and system - Google Patents

Online advertisement playing method and system Download PDF

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CN100424690C
CN100424690C CN 200510056601 CN200510056601A CN100424690C CN 100424690 C CN100424690 C CN 100424690C CN 200510056601 CN200510056601 CN 200510056601 CN 200510056601 A CN200510056601 A CN 200510056601A CN 100424690 C CN100424690 C CN 100424690C
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advertisement
user
data
advertising
associated
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CN 200510056601
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CN1841371A (en )
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冼浩贤
张和兴
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腾讯科技(深圳)有限公司
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Abstract

本发明提供了一种在线广告的播放方法及系统,利用即时通信系统播放在线广告,以关键词信息为索引设置广告数据库,用于存储多个广告数据,以广告标识参数为索引设置关联用户数据库,用于存储关联用户信息,所述方法包括:A.提取即时通信数据中的关键词信息;B.查询所述广告数据库,选择与所述关键词信息匹配的广告数据;C.播放显示所述广告数据;D.根据用户选择的广告数据的广告标识参数,查询所述关联用户数据库,调用关联用户加入即时通信进程。 The present invention provides a playback method and system for online advertising using instant messaging system to play online advertisements to advertising keyword information index database is provided for storing a plurality of advertising data, advertising identification parameter associated with a user database is provided as an index for storing information associated with a user, the method comprising: a keyword extracting information IM data; B queries the advertisement database, the selected keyword information matches the advertisement data; C the playback display.. said advertisement data;. D advertisement identifier according to user-selected parameters of advertisement data, querying the database associated with the user, the user associated with the call was added IM process. 通过本发明,系统可以主动发送与用户即时通信的主题相关的广告信息,避免了无用广告对用户的干扰,充分利用广告资源。 With the invention, the system can proactively send relevant to the subject users to instantly communicate advertising messages, avoiding useless advertising disruption to users, make full use of advertising resources. 同时,还可以调用关联用户为用户提供广告咨询服务,提高广告的效果。 At the same time, users can also call the association to provide users with advertising consulting services and enhance the effect of advertising.

Description

一种在线广告的播放方法及系统 Playback method and system for online advertising

技术领域 FIELD

本发明属于即时通信领域,具体涉及一种利用即时通信系统实现在线广告播放的方法,以及即时通信中播放在线广告的系统。 The present invention is in the field of instant messaging, particularly relates to an instant messaging system for online advertising playback method, and playback system of the instant messaging online advertising.

背景技术 Background technique

随着计算机网络技术的快速发展,即时通信系统已经成为比较普遍的通信工具,如何在用户进行即时通信的过程中实现广告的播放具有很大的商业价值。 With the rapid development of computer network technology, instant messaging systems have become more common communication tool, the process of how to instant messaging users to play in the realization of advertising has great commercial value. 在现有技术中,即时通信系统根据后台数据库中存储的广告内容,按一定的顺序将广告逐条向用户显示播放,在这种广告播放方式中,用户不能获得自己需要的广告,造成许多无用的广告对用户通信的干扰,浪费了大量的广告资源与网络资源。 In the prior art, real-time communication system according to the advertisement content stored in the database back-end, according to a certain order of play will show ads one by one to the user, in this ad plays, the user can not get advertising they need, resulting in a lot of useless Advertising interference user communication, wasting a lot of advertising resources and network resources.

发明内容 SUMMARY

本发明的目的在于解决现有技术中存在的在即时通信过程中难以根据用户需求播放在线广告,造成无用广告对用户通信的干扰和广告资源与网络资源 Object of the present invention is to solve the prior art is difficult to play the online ads based on user demand in real-time communication process, causing unwanted advertisements to the user of the communication and interference with the network resource inventory

的浪费等问题。 Waste and other issues.

为实现发明目的,本发明提供了一种在线广告的播放方法,利用即时通信系统播放在线广告,以关键词信息为索引设置广告数据库,用于存储多个广告数据,以广告标识参数为索引设置关联用户数据库,用于存储关联用户信息, For purposes of the invention, the present invention provides a method for playing an on-line advertising, using instant messaging system to play online advertisements to advertising keyword information index database is provided for storing a plurality of advertising data, advertising identification parameter set index associated with a user database for storing user related information,

所述方法包括下述步骤: Said method comprising the steps of:

A. 提取即时通信数据中的关键词信息; A. IM extracted keyword information data;

B. 查询所述广告数据库,选择与所述关键词信息匹配的广告数据;C. 播放显示所述广告数据; B. The advertisement database query, selecting advertisement data matching with the keyword information;. C displays said advertisement data;

D. 根据用户选择的广告数据的广告标识参数,查询所述关联用户数据库, 调用关联用户加入即时通信进程。 D. according to user-selected parameters advertising logo advertising data, query the database associated with the user, the user associated with the call to join the instant messaging process.

在所述步骤A之前,所述方法进一步包括: P.存储即时通信数据。 Before the step A, the method further comprising: P. storing instant messaging data.

所述广告数据对应一个唯一的所述广告标识参数。 The advertisement data of the advertisement corresponding to a unique identification parameter.

所述关联用户信息包括即时通信标识码、用户名称、电话号码或电子邮件。 The instant messaging related information comprises a user identification code, user name, phone number or email.

为了更好地实现发明目的,本发明还提供了一种在线广告的播放系统,所述系统至少包括广告数据库、即时通信模块、、,词法分析器、广告匹配模块、广告显示模块、关联用户数据库以及关联用户调用模块,其中: 广告数据库,用于以关键词信息为索引存储多个广告数据; 即时通信模块,用于传送用户之间的即时通信数据,接收关联用户调用模块发送的即时通信标识码,将该即时通信标识码对应的关联用户加入即时通信进程; In order to achieve the object of the invention, the present invention also provides a system for playing online advertisement, the advertisement database system comprising at least, the IM module ,,, lexical analyzer, ad matching module, display module, a user associated database and associated user calling module, wherein: the advertisement database for storing a plurality of advertising data to an index keyword information; instant messaging module for the instant messaging data transmission between the user, the user receives the call sent by the module associated with the IM identifier code, and the associated user identification code IM corresponds to the process of addition of instant messaging;

词法分析器,用于接收所述即时通信模块发送的即时通信数据,提取所述即时通信数据中的关键词信息,并将所述关键词信息发送给广告匹配模块; The lexical analyzer, the instant messaging module for receiving real-time transmission of communication data, extracting keywords in the information of the instant messaging data, and transmits the information to the advertisement keyword matching module;

广告匹配模块,用于接收词法分析器发送的关键词信息,根据所述关键词信息查询广告数据库,获取与所述关键词信息匹配的广告数据,并将所述广告数据发送给广告显示模块; Ad matching module configured to receive key information transmitted from the lexical analyzer, according to the information query keyword advertisement database, acquires advertisement data matching with the keyword information, and transmits the advertisement data to the advertisement display module;

广告显示模块,用于接收广告匹配模块发送的广告数据,并播放显示所述 Advertisement display module for receiving advertisement data transmitted from advertisement matching module, and displaying the play

广告数据,将所述广告数据的广告标识参数发送给关联用户调用模块; Advertisement data, the advertisement data of the advertisement identifier parameter associated with the user is sent to the calling module;

关联用户数据库,用于以所述广告标识参数为索引,存储关联用户信息; 关联用户调用才莫块,用于查询所述关联用户数据库,获得与所述广告标识 Database associated with a user for an advertisement identifier to said index parameter, storing information associated with the user; Mo only call associated user blocks for querying the database associated with the user, said advertisement identifier obtained

参数对应的关联用户信息,并将该关联用户信息中的即时通信标识码发送给所述即时通信模块。 Corresponding to the associated user information parameter, and the associated user identification code IM information is sent to the instant messaging module.

所述系统进一步包括即时通信数据存储器,用于存储即时通信模块发送的 The system further comprises a data store instant messaging, instant messaging module for storing transmitted

即时通信数据,并将所述即时通信数据发送给词法分析器; Instant messaging data, and transmits the data to the instant messaging lexical analyzer;

所述即时通信模块进一步用于向即时通信数据存储器发送即时通信数据; The instant messaging module is further configured to send data to the instant messaging IM data memory;

所述词法分析器进一步用于接收即时通信数据存储器发送的即时通信数据。 The lexical analyzer is further configured to receive the memory data transmission instant messaging IM data.

所述广告数据对应一个唯一的所述广告标识参数。 The advertisement data of the advertisement corresponding to a unique identification parameter.

通过本发明,系统可以主动发送与用户即时通信的主题相关的广告信息, 避免了无用广告对用户的干扰,充分利用广告资源。 With the invention, the system can proactively send relevant to the subject users to instantly communicate advertising messages, avoiding useless advertising disruption to users, make full use of advertising resources. 同时,还可以调用关联用户为用户提供广告咨询服务,提高广告的效果。 At the same time, users can also call the association to provide users with advertising consulting services and enhance the effect of advertising.

附图说明 BRIEF DESCRIPTION

图1为本发明提供的在线广告播放方法的实现流程图; A method for online advertising player provided by the present invention, FIG. 1 is a flowchart;

图2为本发明提供的播放在线广告的在线广告播放系统的结构图。 Playing online advertising system configuration diagram of FIG play online advertising provider 2 of the present invention.

具体实施方式 detailed description

为了使本发明的目的、技术方案及优点更加清楚明白,以下结合附图及实施例,对本发明进行进一步详细说明。 To make the objectives, technical solutions and advantages of the present invention will become more apparent hereinafter in conjunction with the accompanying drawings and embodiments of the present invention will be further described in detail. 应当理解,此处所描述的具体实施例仅zf又用以解释本发明,并不用于限定本发明。 It should be understood that the specific embodiments described herein are only used to explain the present invention and zf, not intended to limit the present invention.

本发明通过分析用户的即时通信数据,播放与用户即时通信的主题相关的广告,避免了无关广告对用户的干扰。 The present invention by analyzing the user's instant messaging data, broadcast advertising related to the subject of the instant messaging users to avoid interference unrelated to advertising to users. 同时,进一步调用关联用户为用户提供广告咨询服务。 At the same time, further calls associated with the user to provide users with advertising consulting services.

在本发明中,首先设置广告数据库,以关键词信息为索引存储多个广告数据, 一个广告数据可以对应多个关键词信息,如健身、读书、培训等,每个广告数据进一步可以设置一个唯一的广告标识参数,如广告序列号或者发布该广告数据的广告商或者广告业主的特征信息,如电话号码等,用于识别具有同一关键词信息但隶属于不同的广告商或者广告业主的多个广告数据。 In the present invention, first, set the advertisement database, the keyword index information stores a plurality of advertisement data, advertisement data may correspond to a plurality of keyword information such as health, study, training, each advertisement data further may be provided a unique advertisement identifier parameter, such as the serial number or publisher advertising advertiser or advertising characteristic information of the advertisement data of the owner, such as a telephone number, for identifying a plurality of different but belong to advertisers or advertising keyword information with the same owners advertising data.

同时,为了向用户提供广告咨询服务,还设置关联用户数据库,以广告标识参数为索引存储关联用户信息,如用户名称、电话号码、电子邮件或者即时通信标识码。 Meanwhile, in order to provide advertisements advisory services to users, but also to set an associated user database to identify ad index storage parameters associated with the user information such as user name, phone number, e-mail or instant messaging code. 用户名称包括用户的真实名称或者昵称,电话号码包括固定电话号码、传真号码或移动电话号码等,即时通信标识码典型的如网上流行的聊天 User names include the user's real name or nickname, phone number, including the fixed telephone number, fax number or mobile phone number, etc., such as instant messaging identification code typical of popular online chat

工具QQ所使用的用户QQ号码。 QQ number of QQ users tools used.

在本发明中,关联用户向用户提供人工或者智能的广告查询服务,典型的 In the present invention, the association provide users with artificial intelligence advertising or inquiry service to users, typical

关联用户就是发布某则广告的广告商或者广告业主,其显然熟悉广告所宣传的 The associated user publish an ad that advertisers or ad owners, it is obviously familiar with the advertised

产品或者服务的情况。 The case of products or services. 当用户点选某个广告后,系统调用与该广告数据的广告 When users click on an ad, the ad calls and the advertisement data

标识参数对应的关联用户加入即时通信进程,由关联用户与用户进行实时的信 Associated with the user identification parameter corresponding to the addition of instant messaging process performed by the real-time channel with a user associated with the user

息交互,解答用户提出的问题,搜集用户的需求信息。 Interactive information to answer user questions, gather information about the needs of the user. 图1示出了本发明的实现流程图,详述如下: 步骤S101中,存储用户进行即时通信时的即时通信数据; 步骤S102中,分析用户的即时通信数据,提取其中的关键词信息,如"健 FIG 1 shows a flow chart for implementing the present invention, as detailed below: Step S101, stores the user data of the IM IM; in step S102, analyzes the user's instant messaging data, extract the key information, such as "Kin

身"、"读书"等; Body "," reading "and so on;

步骤S103中,根据提取的关键词信息,查询广告数据库,调取与关键词信 In step S103, the extracted information according to the keyword, an advertisement database query, keyword retrieved letter

息匹配的广告数据; Advertisement data matching information;

步骤S104中,播放显示与关键词信息匹配的广告数据; In step S104, the display displays the advertisement data matching with the keyword information;

步骤S105中,当用户点选某个广告时,根据该广告数据的广告标识参数查 In step S105, when a user click on an ad, the ad identifier of the advertisement data according to the parameters of the investigation

询关联用户数据库,调用对应的关联用户加入即时通信进程,此时关联用户作 Inquiry associated user database, call the corresponding association instant messaging users to join the process, this time for the associated user

为一个普通的即时通信用户参与到用户的即时通信过程,与用户进行实时的信 It is a common instant messaging users to participate in the user's instant communication process with the user in real-time letter

息交互。 Information interaction.

图2示出了本发明提供的播放在线广告的在线广告播放系统的结构,包括广告数据库201、关联用户数据库202、即时通信模块203、即时通信数据存储器204、词法分析器205、广告匹配模块206、广告显示模块207以及关联用户 Figure 2 shows the structure of online advertising broadcasting system of the present invention provides online advertising displays, including advertising database 201, a user database 202 associated with, instant messaging module 203, the instant messaging data memory 204, lexical analyzer 205, the advertisement matching module 206 , advertisement display module 207 and associated user

7调用模块208,其中: 7 calling module 208, wherein:

广告数据库201,以关键词信息为索引存储多个广告数据, 一个广告数据 Advertisement database 201, the keyword index information stores a plurality of advertisement data, advertisement data a

可以对应多个关键词信息。 You may correspond to a plurality of keyword information. 如上所述, 一个广告数据进一步可以包括一个唯一对应的广告标识参数,用于识别具有同一关键词信息但隶属于不同的广告商或者广告业主的多个广告数据。 As described above, a further advertisement data may include a unique ad identifier corresponding parameters, with the same key information for identifying a plurality of advertisement data, but under different advertisers or advertising owners.

关联用户数据库202,以广告标识参数为索引存储关联用户的关联用户信息。 Associated with the user database 202 to identify ad index store parameters associated with the user information associated with the user. 如上所述,关联用户信息可以包括用户名称、电话号码、电子邮件或者即时通信标识码等。 As mentioned above, the user associated with the user information may include name, phone number, e-mail or instant messaging and other identification code.

即时通信模块203,传送用户之间的即时通信数据,并将即时通信数椐发送给词法分析器205。 Instant messaging module 203, data transfer between the IM user, and immediately send a communication to the lexical analyzer 205 number noted. 即时通信模块203也可以将即时通信数据发送给即时通信数据存储器204,由其将即时通信数据存储,并转发给词法分析器205。 Instant messaging module 203 may send data to the instant messaging IM data memory 204, data is stored by the instant communication, and forwarded to the lexical analyzer 205. 同时, 即时通信模块203还接收关联用户调用模块208发送的即时通信标识码,将该即时通信标识码对应的关联用户加入即时通信进程。 Meanwhile, instant messaging module 203 also receives the identification code associated with the user instant messaging module 208 transmits the call, the user associated with the identification code corresponding to the addition of instant messaging IM process.

即时通信数据存储器204,存储即时通信模块203发送的用户的即时通信数据,并将即时通信数据发送给词法分析器205。 IM data memory 204, data of the user's instant messaging communication module 203 stores instant transmission, and transmits data to the instant messaging lexical analyzer 205.

词法分析器205,查询即时通信数据存储器204存储的即时通信数据或者接收即时通信模块203发送的即时通信数据,提取即时通信数据中的关键词信息,并将关键词信息送交广告匹配模块206; Lexical analyzer 205, instant messaging query data memory 204 stores the received data or IM IM IM module 203 sends the data to extract key information for real time communication data, and information sent to the advertisement keyword matching module 206;

广告匹配模块206,接收词法分析器205发送的关键词信息,查询广告数据库201,获取与关键词信息匹配的广告数据,并将广告数据发送至广告显示模块207。 Ad matching module 206, lexical analyzer 205 receives the key information transmitted query ad database 201, acquires keyword information matches the advertisement data, and advertisement data to the advertisement display module 207.

广告显示模块207,显示播放广告匹配模块206发送的广告数据。 Advertisement display module 207, the display displays the advertisement data transmitted from advertisement matching module 206. 当用户点选某则广告后,广告显示模块207进一步可以将该广告数据的广告标识参数发送给关联用户调用模块208。 When users click on an ad, ad display module 207 may further send the advertisement to the advertisement data identification parameters associated with the user module 208 calls.

关联用户调用模块208,接收广告显示模块207发送的广告标识参数,根据广告标识参数查找关联用户数据库202,获得对应的关联用户信息,如即时通信标识码,并将即时通信标识码发送给即时通信模块203,由其调用对应的 Call associated user module 208, display module 207 receives the transmitted advertisement advertisement identifier parameter associated with the user database 202 to find the advertisement identification parameter, obtaining related information corresponding to the user, such as instant messaging identification code, and transmits an instant to instant messaging communication code module 203, by calling the corresponding

关联用户加入即时通信进程。 IM users to join the association process.

以上所述仅为本发明的较佳实施例而已,并不用以限制本发明,凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等,均应包含在本发明的保护范围之内。 The above are only preferred embodiments of the present invention but are not intended to limit the present invention, any modifications within the spirit and principle of the present invention, equivalent replacements and improvements should fall in the protection of the present invention within range.

Claims (7)

  1. 1. 一种在线广告的播放方法,利用即时通信系统播放在线广告,其特征在于,以关键词信息为索引设置广告数据库,用于存储多个广告数据,以广告标识参数为索引设置关联用户数据库,用于存储关联用户信息,所述方法包括下述步骤: A.提取即时通信数据中的关键词信息; B.查询所述广告数据库,选择与所述关键词信息匹配的广告数据; C.播放显示所述广告数据; D.根据用户选择的广告数据的广告标识参数,查询所述关联用户数据库,调用关联用户加入即时通信进程。 1. A method for playing online advertising, play online advertising using the instant messaging system, wherein the index information is provided to advertising keyword database for storing a plurality of advertising data, advertising identification parameter associated with a user database is provided as an index for storing information associated with a user, said method comprising the steps of: A. extracting key information for real time communication data; B. advertising database said advertisement data query, and selecting information matching the keyword; C. play the advertisement display data; D. identification parameters based on user-selected advertisement advertisement data, querying the database associated with the user, the user associated with the call to join the instant messaging process.
  2. 2、 如权利要求1所述的在线广告的播放方法,其特征在于,在所述步骤A 之前,所述方法进一步包括:P.存储即时通信数据。 2. The method for playing online advertisement claimed in claim 1, wherein, before the step A, the method further comprises:. P IM storing data.
  3. 3、 如权利要求1所述的在线广告的播放方法,其特征在于,所述广告数据对应一个唯一的所述广告标识参数。 3. The method for playing online advertisement claimed in claim 1, wherein said advertisement data of the advertisement corresponding to a unique identification parameter.
  4. 4、 如权利要求1所述的在线广告的播放方法,其特征在于, 所述关联用户信息包括即时通信标识码、用户名称、电话号码或电子邮件。 4. The method for playing online advertisement claimed in claim 1, wherein the association information includes an instant messaging user identification code, user name, phone number or email.
  5. 5、 一种在线广告的播放系统,其特征在于,所述系统至少包括广告数据库、 即时通信模块,词法分析器、广告匹配模块、广告显示模块、关联用户数据库以及关联用户调用才莫块,其中:广告数据库,用于以关键词信息为索引存储多个广告数据; 即时通信模块,用于传送用户之间的即时通信数据,接收关联用户调用模块发送的即时通信标识码,将该即时通信标识码对应的关联用户加入即时通信进程;词法分析器,用于接收所述即时通信模块发送的即时通信数据,提取所述即时通信数据中的关键词信息,并将所述关键词信息发送给广告匹配模块;广告匹配模块,用于接收词法分析器发送的关键词信息,根据所述关键词信息查询广告数据库,获取与所述关键词信息匹配的广告数据,并将所述广告数据发送给广告显示模块;广告显示模块,用于接收广 5, play an online advertising system, wherein the system comprises at least one ad database, instant messaging module, lexical analyzer, ad matching module, display module, and the associated user database associated with the user invokes only Mo block, wherein : advertisement database for storing a plurality of advertising data to an index keyword information; instant messaging module for the instant messaging data transmission between the user, the user receives a calling module associated with an identification code sent by the IM, the IM identifier corresponding to the code associated with the IM user joins process; lexical analyzer for receiving said real time data communication transmitted instant messaging module, extracts keyword information of the instant messaging data, and transmits the key information to the advertiser matching module; ad matching module, lexical analyzer for receiving keyword information transmitted according to the information query keyword advertisement database, acquires advertisement data matching with the keyword information, and transmits the advertisement data to the advertisement The display module; advertisement display module, configured to receive a wide 匹配模块发送的广告数据,并播放显示所述广告数据,将所述广告数据的广告标识参数发送给关联用户调用^f莫块;关联用户数据库,用于以所述广告标识参数为索引,存储关联用户信息; 关联用户调用模块,用于查询所述关联用户数据库,获得与所述广告标识参数对应的关联用户信息,并将该关联用户信息中的即时通信标识码发送给所述即时通信模块。 Transmitting the advertisement data matching module, and playing said advertisement data, the advertisement identifier parameter of the transmission advertisement data to the user invokes the associated block MO ^ f; associated user database for an advertisement identifier to said index parameter, storing associated user information; associated user calling module for querying the database associated with the user to obtain information associated with the user identification parameter corresponding to the advertisement and sends to the instant messaging module associated with the identification code IM user information .
  6. 6、 如权利要求5所述的在线广告的播放系统,其特征在于,所述系统进一步包括即时通信数据存储器,用于存储即时通信模块发送的即时通信数据,并将所述即时通信数据发送给词法分析器;所述即时通信模块进一步用于向即时通信数据存储器发送即时通信数据; 所述词法分析器进一步用于接收即时通信数据存储器发送的即时通信数据。 6, playback system as claimed in online advertising in claim 5, characterized in that the system further comprises a real-time communication data memory for storing instant messaging data transmitted instant messaging module, and transmits the data to the instant messaging the lexical analyzer; the instant messaging module is further configured to send data to the instant messaging IM data memory; the lexical analyzer is further configured to receive instant instant communication data transmitted communication data memory.
  7. 7、 如权利要求5所述的在线广告的播放系统,其特征在于,所述广告数据对应一个唯一的所述广告标识参数。 7, playback system as claimed in online advertising in claim 5, characterized in that said advertisement data of the advertisement corresponding to a unique identification parameter.
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