CN100424690C - Online advertisement playing method and system - Google Patents
Online advertisement playing method and system Download PDFInfo
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- CN100424690C CN100424690C CNB2005100566015A CN200510056601A CN100424690C CN 100424690 C CN100424690 C CN 100424690C CN B2005100566015 A CNB2005100566015 A CN B2005100566015A CN 200510056601 A CN200510056601 A CN 200510056601A CN 100424690 C CN100424690 C CN 100424690C
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Abstract
The present invention is suitable for instant communication field, and more specifically, the present invention provides a playing method for online advertisements and a system. The present invention utilizes an instant communication system to play the online advertisements and uses keyword information as indexes to set an advertisement database which is used for storing a great deal of advertisement data. The method comprises the steps that the keyword information in instant communication data in extracted; the advertisement database is searched to select the advertisement data matching with the keyword information; the advertisement data is played and displayed. By means of the present invention, a system can actively send out the advertisement information relevant to the subject of the user instant communication, and avoids the interference of useless advertisements to users and makes full use of advertisement sources. Besides, associated users can be invoked to provide advertisement advisory service for the users to increase the effect of the advertisements.
Description
Technical field
The invention belongs to the instant messaging field, be specifically related to a kind of method of utilizing instantaneous communication system to realize online ad playing, and the system that plays online advertisement in the instant messaging.
Background technology
Along with the fast development of computer networking technology, instantaneous communication system has become commonplace means of communication, how realizes that the broadcast of advertisement has very big commercial value in the user carries out the process of instant messaging.In the prior art, instantaneous communication system is according to the ad content of storing in the background data base, in sequence advertisement is displayed the play to the user one by one, in this ad playing mode, the user can not obtain the advertisement that oneself needs, cause the interference of many useless advertisements, wasted a large amount of advertising resources and Internet resources telex network.
Summary of the invention
The objective of the invention is to solve being difficult in instant communication process of existing in the prior art plays online advertisement according to user's request, causes interference and the problems such as advertising resource and waste of network resources of useless advertisement to telex network.
For realizing goal of the invention, the invention provides a kind of player method of online advertisement, utilize instantaneous communication system to play online advertisement, with the key word information is that index is provided with advertising database, be used to store a plurality of ad datas, with the advertisement and identifier parameter is that index is provided with the associated user database, is used to store associated user information, and described method comprises the steps:
A. extract the key word information in the instant communication data;
B. inquire about described advertising database, select ad data with described key word information coupling;
C. play and show described ad data;
D. the advertisement and identifier parameter of the ad data of selecting according to the user is inquired about described associated user database, calls associated user and adds the instant messaging process.
Before described steps A, described method further comprises:
P. store instant communication data.
The corresponding unique described advertisement and identifier parameter of described ad data.
Described associated user information comprises instant messaging identification code, user's name, telephone number or Email.
In order to realize goal of the invention better, the present invention also provides a kind of Play System of online advertisement, described system comprises advertising database, instant messaging module, lexical analyzer, advertisement matching module, advertisement display module, associated user database and associated user calling module at least, wherein:
Advertising database, being used for the key word information is a plurality of ad datas of index stores;
The instant messaging module is used to transmit the instant communication data between the user, receives the instant messaging identification code that the associated user calling module sends, with the associated user adding instant messaging process of this instant messaging identification code correspondence;
Lexical analyzer is used to receive the instant communication data that described instant messaging module sends, and extracts the key word information in the described instant communication data, and described key word information is sent to the advertisement matching module;
The advertisement matching module is used to receive the key word information that lexical analyzer sends, and according to described key word information queries ad database, obtains the ad data that mates with described key word information, and described ad data is sent to advertisement display module;
Advertisement display module is used to receive the ad data that the advertisement matching module sends, and plays and show described ad data, and the advertisement and identifier parameter of described ad data is sent to the associated user calling module;
The associated user database, being used for described advertisement and identifier parameter is index, storage associated user information;
The associated user calling module is used to inquire about described associated user database, obtains the associated user information corresponding with described advertisement and identifier parameter, and the instant messaging identification code in this associated user information is sent to described instant messaging module.
Described system further comprises the instant communication data storer, is used to store the instant communication data that the instant messaging module sends, and described instant communication data is sent to lexical analyzer;
Described instant messaging module is further used for sending instant communication data to the instant communication data storer;
Described lexical analyzer is further used for receiving the instant communication data that the instant communication data storer sends.
The corresponding unique described advertisement and identifier parameter of described ad data.
By the present invention, system can initiatively send the advertising message relevant with the theme of user's instant messaging, has avoided the interference of useless advertisement to the user, makes full use of advertising resource.Simultaneously, can also call associated user and provide the advertising consulting service, improve advertising effect for the user.
Description of drawings
Fig. 1 is the realization flow figure of online advertisement player method provided by the invention;
Fig. 2 is the structural drawing of the online advertisement Play System of broadcast online advertisement provided by the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
The present invention plays the advertisement relevant with the theme of user's instant messaging by the instant communication data of analysis user, has avoided the interference of irrelevant advertisement to the user.Simultaneously, further call associated user and provide the advertising consulting service for the user.
In the present invention, advertising database at first is set, with the key word information is a plurality of ad datas of index stores, ad data can corresponding a plurality of key word information, as body-building, reading, training etc., each ad data further can be provided with a unique advertisement and identifier parameter, as sequence of advertisements number or issue the advertiser of this ad data or advertisement owner's characteristic information, as telephone number etc., be used to discern and have same key word information but be under the jurisdiction of different advertisers or a plurality of ad datas of advertisement owner.
Simultaneously, for the advertising consulting service is provided to the user, the associated user database being set also, is index stores associated user information with the advertisement and identifier parameter, as user's name, telephone number, Email or instant messaging identification code.User's name comprises user's the real name or the pet name, and telephone number comprises fixed telephone number, fax number or Mobile Directory Number etc., the typical as online popular employed user QQ of the chat tool QQ number of instant messaging identification code.
In the present invention, associated user provides artificial or intelligent advertising inquiry service to the user, and typical associated user is exactly certain then advertiser or advertisement owner of advertisement of issue, and it obviously is familiar with the product that advertisement propagates or the situation of service.After the user clicks certain advertisement, the system call associated user corresponding with the advertisement and identifier parameter of this ad data adds the instant messaging process, carry out real-time information interaction by associated user and user, the problem that the answer user proposes is collected user's demand information.
Fig. 1 shows realization flow figure of the present invention, and details are as follows:
Among the step S101, the instant communication data when the storage user carries out instant messaging;
Among the step S102, the instant communication data of analysis user extracts key word information wherein, as " body-building ", " reading " etc.;
Among the step S103, according to the key word information of extracting, the queries ad database is transferred the ad data with the key word information coupling;
Among the step S104, play the ad data that shows with the key word information coupling;
Among the step S105, when the user clicks certain advertisement, advertisement and identifier parameter query associated user database according to this ad data, call corresponding associated user and add the instant messaging process, this moment, associated user participated in user's instant messaging process as a common instant communication users, carried out real-time information interaction with the user.
Fig. 2 shows the structure of the online advertisement Play System of broadcast online advertisement provided by the invention, comprise advertising database 201, associated user database 202, instant messaging module 203, instant communication data storer 204, lexical analyzer 205, advertisement matching module 206, advertisement display module 207 and associated user calling module 208, wherein:
Advertising database 201 is a plurality of ad datas of index stores with the key word information, and an ad data can corresponding a plurality of key word information.As mentioned above, an ad data further can comprise the advertisement and identifier parameter of a unique correspondence, is used to discern have same key word information but be under the jurisdiction of different advertisers or a plurality of ad datas of advertisement owner.
Associated user database 202 is the associated user information of index stores associated user with the advertisement and identifier parameter.As mentioned above, associated user information can comprise user's name, telephone number, Email or instant messaging identification code etc.
Instant messaging module 203 transmits the instant communication data between the user, and instant communication data is sent to lexical analyzer 205.Instant messaging module 203 also can send to instant communication data instant communication data storer 204, by it instant communication data is stored, and is transmitted to lexical analyzer 205.Simultaneously, instant messaging module 203 also receives the instant messaging identification code that associated user calling module 208 sends, with the associated user adding instant messaging process of this instant messaging identification code correspondence.
Instant communication data storer 204 is stored the user's of instant messaging module 203 transmissions instant communication data, and instant communication data is sent to lexical analyzer 205.
Lexical analyzer 205, the instant communication data that the instant communication data of inquiry instant communication data storer 204 storages or reception instant messaging module 203 send, extract the key word information in the instant communication data, and key word information is delivered advertisement matching module 206;
Advertisement matching module 206 receives the key word information that lexical analyzer 205 sends, and queries ad database 201 obtains the ad data that mates with key word information, and ad data is sent to advertisement display module 207.
Advertisement display module 207, the ad data that the advertisement matching module 206 that displays the play sends.When the user clicks certain then after the advertisement, advertisement display module 207 further can send to associated user calling module 208 with the advertisement and identifier parameter of this ad data.
Associated user calling module 208, receive the advertisement and identifier parameter that advertisement display module 207 sends, search associated user database 202 according to the advertisement and identifier parameter, obtain corresponding associated user information, as the instant messaging identification code, and the instant messaging identification code sent to instant messaging module 203, call corresponding associated user by it and add the instant messaging process.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (7)
1. the player method of an online advertisement, utilize instantaneous communication system to play online advertisement, it is characterized in that, with the key word information is that index is provided with advertising database, be used to store a plurality of ad datas, with the advertisement and identifier parameter is that index is provided with the associated user database, is used to store associated user information, and described method comprises the steps:
A. extract the key word information in the instant communication data;
B. inquire about described advertising database, select ad data with described key word information coupling;
C. play and show described ad data;
D. the advertisement and identifier parameter of the ad data of selecting according to the user is inquired about described associated user database, calls associated user and adds the instant messaging process.
2. the player method of online advertisement as claimed in claim 1 is characterized in that, before described steps A, described method further comprises:
P. store instant communication data.
3. the player method of online advertisement as claimed in claim 1 is characterized in that, the corresponding unique described advertisement and identifier parameter of described ad data.
4. the player method of online advertisement as claimed in claim 1 is characterized in that,
Described associated user information comprises instant messaging identification code, user's name, telephone number or Email.
5. the Play System of an online advertisement is characterized in that, described system comprises advertising database, instant messaging module at least, lexical analyzer, advertisement matching module, advertisement display module, associated user database and associated user calling module, wherein:
Advertising database, being used for the key word information is a plurality of ad datas of index stores;
The instant messaging module is used to transmit the instant communication data between the user, receives the instant messaging identification code that the associated user calling module sends, with the associated user adding instant messaging process of this instant messaging identification code correspondence;
Lexical analyzer is used to receive the instant communication data that described instant messaging module sends, and extracts the key word information in the described instant communication data, and described key word information is sent to the advertisement matching module;
The advertisement matching module is used to receive the key word information that lexical analyzer sends, and according to described key word information queries ad database, obtains the ad data that mates with described key word information, and described ad data is sent to advertisement display module;
Advertisement display module is used to receive the ad data that the advertisement matching module sends, and plays and show described ad data, and the advertisement and identifier parameter of described ad data is sent to the associated user calling module;
The associated user database, being used for described advertisement and identifier parameter is index, storage associated user information;
The associated user calling module is used to inquire about described associated user database, obtains the associated user information corresponding with described advertisement and identifier parameter, and the instant messaging identification code in this associated user information is sent to described instant messaging module.
6. the Play System of online advertisement as claimed in claim 5, it is characterized in that, described system further comprises the instant communication data storer, is used to store the instant communication data that the instant messaging module sends, and described instant communication data is sent to lexical analyzer;
Described instant messaging module is further used for sending instant communication data to the instant communication data storer;
Described lexical analyzer is further used for receiving the instant communication data that the instant communication data storer sends.
7. the Play System of online advertisement as claimed in claim 5 is characterized in that, the corresponding unique described advertisement and identifier parameter of described ad data.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB2005100566015A CN100424690C (en) | 2005-04-02 | 2005-04-02 | Online advertisement playing method and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CNB2005100566015A CN100424690C (en) | 2005-04-02 | 2005-04-02 | Online advertisement playing method and system |
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| CN1841371A CN1841371A (en) | 2006-10-04 |
| CN100424690C true CN100424690C (en) | 2008-10-08 |
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| CN100556006C (en) * | 2007-03-30 | 2009-10-28 | 腾讯科技（深圳）有限公司 | Online advertisement interaction systems and method based on JICQ |
| CN100462980C (en) * | 2007-06-26 | 2009-02-18 | 腾讯科技（深圳）有限公司 | Content-related advertising identifying method and content-related advertising server |
| CN100535904C (en) * | 2007-08-11 | 2009-09-02 | 腾讯科技（深圳）有限公司 | Method for searching on-line advertisement resource and device thereof |
| CN101162470B (en) * | 2007-11-16 | 2011-04-20 | 北京交通大学 | Video frequency advertisement recognition method based on layered matching |
| US8386314B2 (en) * | 2008-12-11 | 2013-02-26 | Accenture Global Services Limited | Online ad detection and ad campaign analysis |
| CN102667754A (en) * | 2009-07-02 | 2012-09-12 | 乐宅睦有限公司 | System and method for enhancing digital content |
| CN101957834B (en) * | 2010-08-12 | 2013-08-07 | 百度在线网络技术（北京）有限公司 | Content recommending method and device based on user characteristics |
| CN102404239B (en) * | 2010-09-08 | 2015-11-25 | 腾讯科技（深圳）有限公司 | A kind of for providing the method and system of broadcast in microblogging |
| CN102480507B (en) * | 2010-11-30 | 2017-03-01 | 百度(中国)有限公司 | A kind of Apparatus for () and method therefor interacting between the network user and popularization user |
| CN102999505B (en) * | 2011-09-13 | 2016-08-03 | 腾讯科技（北京）有限公司 | Webpage adds the method and system of relevant microblog |
| CN102999583B (en) * | 2012-11-14 | 2016-08-03 | 上海量明科技发展有限公司 | The method and system of stream media interaction frame loading data |
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Effective date of registration: 20090320 Address after: Guangdong province Shenzhen city Nanshan District South Road Fiyta technology building three East Patentee after: Shenzhen Shiji Kaixuan Technology Co.,Ltd. Address before: Room 410, east two, SEG Science Park, Zhenxing Road, Guangdong, Shenzhen Patentee before: Tencent Technology (Shenzhen) Co., Ltd. |
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Owner name: SHENZHEN CITY SHIJIKAIXUAN SCIENCE CO., LTD. Free format text: FORMER OWNER: TENCENT TECHNOLOGY (SHENZHEN) CO., LTD. Effective date: 20090320 |