CN1841371A - Online advertisement playing method and system - Google Patents
Online advertisement playing method and system Download PDFInfo
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- CN1841371A CN1841371A CNA2005100566015A CN200510056601A CN1841371A CN 1841371 A CN1841371 A CN 1841371A CN A2005100566015 A CNA2005100566015 A CN A2005100566015A CN 200510056601 A CN200510056601 A CN 200510056601A CN 1841371 A CN1841371 A CN 1841371A
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Abstract
The provided display method for on-line ad comprises: A. extracting the keyword information from instantaneous communication data; B. looking up ad DB to select matched ad data; C. displaying the ad data. This invention avoids interference of useless ad to user to make full use of ad resource, and can also provide ad service for relevant user to improve as effect.
Description
Technical field
The invention belongs to the instant messaging field, be specifically related to a kind of method of utilizing instantaneous communication system to realize online ad playing, and the system that plays online advertisement in the instant messaging.
Background technology
Along with the fast development of computer networking technology, instantaneous communication system has become commonplace means of communication, how realizes that the broadcast of advertisement has very big commercial value in the user carries out the process of instant messaging.In the prior art, instantaneous communication system is according to the ad content of storing in the background data base, in sequence advertisement is displayed the play to the user one by one, in this ad playing mode, the user can not obtain the advertisement that oneself needs, cause the interference of many useless advertisements, wasted a large amount of advertising resources and Internet resources telex network.
Summary of the invention
The objective of the invention is to solve being difficult in instant communication process of existing in the prior art plays online advertisement according to user's request, causes interference and the problems such as advertising resource and waste of network resources of useless advertisement to telex network.
For realizing goal of the invention, the invention provides a kind of player method of online advertisement, utilize instantaneous communication system to play online advertisement, be that index is provided with advertising database with the key word information, be used to store a plurality of ad datas, described method comprises the steps:
A. extract the key word information in the instant communication data;
B. inquire about described advertising database, select ad data with described key word information coupling;
C. play and show described ad data.
Before described steps A, described method further comprises:
P. store instant communication data.
Described ad data further comprises the advertisement and identifier parameter of a unique correspondence.
With the advertisement and identifier parameter is that index is provided with the associated user database, storage associated user information;
Described associated user information comprises the instant messaging identification code.
After described step C, described method further comprises:
D. inquire about described associated user database, call associated user and add the instant messaging process.
In order to realize goal of the invention better, the present invention also provides a kind of Play System of online advertisement, and described system comprises advertising database, instant messaging module at least, lexical analyzer, advertisement matching module and advertisement display module, wherein:
Advertising database, being used for the key word information is a plurality of ad datas of index stores;
The instant messaging module is used to transmit the instant communication data between the user;
Lexical analyzer is used to receive the instant communication data that described instant messaging module sends, and extracts the key word information in the described instant communication data, and described key word information is sent to the advertisement matching module;
The advertisement matching module is used to receive the key word information that lexical analyzer sends, and according to described key word information queries ad database, obtains the ad data that mates with described key word information, and described ad data is sent to advertisement display module;
Advertisement display module is used to receive the ad data that the advertisement matching module sends, and plays the described ad data of demonstration.
Described system further comprises the instant communication data storer, is used to store the instant communication data that the instant messaging module sends, and described instant communication data is sent to lexical analyzer;
Described instant messaging module is further used for sending the instant communication data storer to the instant communication data storer;
Described lexical analyzer is further used for receiving the instant communication data that the instant communication data storer sends.
Described ad data further comprises the advertisement and identifier parameter of a unique correspondence.
Described system further comprises:
The associated user database, being used for the advertisement and identifier parameter is index stores associated user information, described associated user information comprises the instant messaging identification code;
The associated user calling module is used to inquire about described associated user database, calls the instant messaging identification code of the associated user corresponding with described advertisement and identifier parameter, and described instant messaging identification code is sent to the instant messaging module;
Described advertisement display module is further used for described advertisement and identifier parameter is sent to the associated user calling module;
Described instant messaging module is further used for receiving the instant messaging identification code that the associated user calling module sends, with the associated user adding instant messaging process of described instant messaging identification code correspondence.
By the present invention, system can initiatively send the advertising message relevant with the theme of user's instant messaging, has avoided the interference of useless advertisement to the user, makes full use of advertising resource.Simultaneously, can also call associated user and provide the advertising consulting service, improve advertising effect for the user.
Description of drawings
Fig. 1 is the structural drawing of the online advertisement Play System of broadcast online advertisement provided by the invention;
Fig. 2 is the realization flow figure of online advertisement player method provided by the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
The present invention plays the advertisement relevant with the theme of user's instant messaging by the instant communication data of analysis user, has avoided the interference of irrelevant advertisement to the user.Simultaneously, further call associated user and provide the advertising consulting service for the user.
In the present invention, advertising database at first is set, with the key word information is a plurality of ad datas of index stores, ad data can corresponding a plurality of key word information, as body-building, reading, training etc., each ad data further can be provided with a unique advertisement and identifier parameter, as sequence of advertisements number or issue the advertiser of this ad data or advertisement owner's characteristic information, as telephone number etc., be used to discern and have same key word information but be under the jurisdiction of different advertisers or a plurality of ad datas of advertisement owner.
Simultaneously, for the advertising consulting service is provided to the user, the associated user database being set also, is index stores associated user information with the advertisement and identifier parameter, as user's name, telephone number, Email or instant messaging identification code.User's name comprises user's the real name or the pet name, and telephone number comprises fixed telephone number, fax number or Mobile Directory Number etc., the typical as online popular employed user QQ of the chat tool QQ number of instant messaging identification code.
In the present invention, associated user provides artificial or intelligent advertising inquiry service to the user, and typical associated user is exactly certain then advertiser or advertisement owner of advertisement of issue, and it obviously is familiar with the product that advertisement propagates or the situation of service.After the user clicks certain advertisement, the system call associated user corresponding with the advertisement and identifier parameter of this ad data adds the instant messaging process, carry out real-time information interaction by associated user and user, the problem that the answer user proposes is collected user's demand information.
Fig. 1 shows realization flow figure of the present invention, and details are as follows:
Among the step S101, the instant communication data when the storage user carries out instant messaging;
Among the step S102, the instant communication data of analysis user extracts key word information wherein, as " body-building ", " reading " etc.;
Among the step S103, according to the key word information of extracting, the queries ad database is transferred the ad data with the key word information coupling;
Among the step S104, play the ad data that shows with the key word information coupling;
Among the step S105, when the user clicks certain advertisement, advertisement and identifier parameter query associated user database according to this ad data, call corresponding associated user and add the instant messaging process, this moment, associated user participated in user's instant messaging process as a common instant communication users, carried out real-time information interaction with the user.
Fig. 2 shows the structure of the online advertisement Play System of broadcast online advertisement provided by the invention, comprise advertising database 201, associated user database 202, instant messaging module 203, instant communication data storer 204, lexical analyzer 205, advertisement matching module 206, advertisement display module 207 and associated user calling module 208, wherein:
Instant communication data storer 204 is stored the user's of instant messaging module 203 transmissions instant communication data, and instant communication data is sent to lexical analyzer 205.
Associated user calling module 208, receive the advertisement and identifier parameter that advertisement display module 207 sends, search associated user database 202 according to the advertisement and identifier parameter, obtain corresponding associated user information, as the instant messaging identification code, and the instant messaging identification code sent to instant messaging module 203, call corresponding associated user by it and add the instant messaging process.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (9)
1, a kind of player method of online advertisement utilizes instantaneous communication system to play online advertisement, it is characterized in that, and be that index is provided with advertising database with the key word information, be used to store a plurality of ad datas, described method comprises the steps:
A. extract the key word information in the instant communication data;
B. inquire about described advertising database, select ad data with described key word information coupling;
C. play and show described ad data.
2, the player method of online advertisement as claimed in claim 1 is characterized in that, before described steps A, described method further comprises:
P. store instant communication data.
3, the player method of online advertisement as claimed in claim 1 is characterized in that, described ad data further comprises the advertisement and identifier parameter of a unique correspondence.
4, the player method of online advertisement as claimed in claim 3 is characterized in that, is that index is provided with the associated user database with the advertisement and identifier parameter, storage associated user information;
Described associated user information comprises the instant messaging identification code.
5, the player method of online advertisement as claimed in claim 4 is characterized in that, after described step C, described method further comprises:
D. inquire about described associated user database, call associated user and add the instant messaging process.
6, a kind of Play System of online advertisement is characterized in that, described system comprises advertising database, instant messaging module at least, lexical analyzer, advertisement matching module and advertisement display module, wherein:
Advertising database, being used for the key word information is a plurality of ad datas of index stores;
The instant messaging module is used to transmit the instant communication data between the user;
Lexical analyzer is used to receive the instant communication data that described instant messaging module sends, and extracts the key word information in the described instant communication data, and described key word information is sent to the advertisement matching module;
The advertisement matching module is used to receive the key word information that lexical analyzer sends, and according to described key word information queries ad database, obtains the ad data that mates with described key word information, and described ad data is sent to advertisement display module;
Advertisement display module is used to receive the ad data that the advertisement matching module sends, and plays the described ad data of demonstration.
7, the Play System of online advertisement as claimed in claim 6, it is characterized in that, described system further comprises the instant communication data storer, is used to store the instant communication data that the instant messaging module sends, and described instant communication data is sent to lexical analyzer;
Described instant messaging module is further used for sending the instant communication data storer to the instant communication data storer;
Described lexical analyzer is further used for receiving the instant communication data that the instant communication data storer sends.
8, the Play System of online advertisement as claimed in claim 6 is characterized in that, described ad data further comprises the advertisement and identifier parameter of a unique correspondence.
9, the Play System of online advertisement as claimed in claim 8 is characterized in that, described system further comprises:
The associated user database, being used for the advertisement and identifier parameter is index stores associated user information, described associated user information comprises the instant messaging identification code;
The associated user calling module is used to inquire about described associated user database, calls the instant messaging identification code of the associated user corresponding with described advertisement and identifier parameter, and described instant messaging identification code is sent to the instant messaging module;
Described advertisement display module is further used for described advertisement and identifier parameter is sent to the associated user calling module;
Described instant messaging module is further used for receiving the instant messaging identification code that the associated user calling module sends, with the associated user adding instant messaging process of described instant messaging identification code correspondence.
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| Application Number | Priority Date | Filing Date | Title |
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| CNB2005100566015A CN100424690C (en) | 2005-04-02 | 2005-04-02 | Online advertisement playing method and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CNB2005100566015A CN100424690C (en) | 2005-04-02 | 2005-04-02 | Online advertisement playing method and system |
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| CN1841371A true CN1841371A (en) | 2006-10-04 |
| CN100424690C CN100424690C (en) | 2008-10-08 |
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| CNB2005100566015A Active CN100424690C (en) | 2005-04-02 | 2005-04-02 | Online advertisement playing method and system |
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| WO2008119280A1 (en) * | 2007-03-30 | 2008-10-09 | Tencent Technology (Shenzhen) Company Limited | Communication system, method of online information, client and server |
| CN100462980C (en) * | 2007-06-26 | 2009-02-18 | 腾讯科技（深圳）有限公司 | Content-related advertising identifying method and content-related advertising server |
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| CN102480507A (en) * | 2010-11-30 | 2012-05-30 | 百度(中国)有限公司 | Equipment of carrying out interaction between network user and promotion user and method thereof |
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Effective date of registration: 20090320 Address after: Guangdong province Shenzhen city Nanshan District South Road Fiyta technology building three East Patentee after: Shenzhen Shiji Kaixuan Technology Co.,Ltd. Address before: Room 410, east two, SEG Science Park, Zhenxing Road, Guangdong, Shenzhen Patentee before: Tencent Technology (Shenzhen) Co., Ltd. |
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