KR20090125493A - System and method for managing of integrating adsertisement based on internet - Google Patents

Abstract

PURPOSE: An integration advertisement managing system and a method on internet for performing a request, a register and a payment of a multimedia type advertisement on internet are provided to manage the integration advertisement managing system in an integration advertisement operation system. CONSTITUTION: At least one medium(150) exposes advertisement. An advertisement scheduling server(110) manages the video advertisement performance of the media. The advertisement scheduling server is connected with a plurality of advertisers(100). The advertisement scheduling server performs an advertisement request, an advertisement registration, an advertisement bidding, an advertisement payment, and an advertisement statistics reporting function. An integrated advertisement operating server(120) manages the operation of the advertisement scheduling server.

Description

Internet-based integrated advertising operation system and method {SYSTEM AND METHOD FOR MANAGING OF INTEGRATING ADSERTISEMENT BASED ON INTERNET}

The present invention relates to a system and method for operating an advertisement, and in particular, the present invention enables the simultaneous management of video advertisement execution of various media through a single system, and allows advertisers to request, register, bid, and pay a multimedia advertisement on the Internet. The present invention relates to an integrated advertising operation system and method for enabling integrated management of requested advertisements.

The general advertisement request is made by advertisers requesting advertisements from owners of a limited number of media such as TVs, newspapers and magazines or direct advertisements to billboard advertisement operators who own advertisement billboards by wire or in person. .

As such, the conventional method of requesting an advertisement through a wired call or a direct visit has been very inconvenient when an advertiser requests an advertisement. In addition, the media installed in the area and place where the advertisement is to be exposed must be checked in person, and after confirming the business owner owning the media, the advertisement can be exposed to the desired media only through a one-to-one contract with the confirmed operator.

Accordingly, a technology that allows advertisers to request advertisements on the Internet has emerged. However, in the related art, an advertisement request system using the Internet is a biased method for keyword advertising, and exposes a keyword registered by an advertiser to a site to which an overture advertising contract is concluded.

In recent years, with the advent of the digital era, even in the case of multimedia advertisements such as video, which have received high attention from customers, the technology that allows advertisements on the Internet is limited to keyword ads, allowing advertisers to freely There is a limit to exposure.

In addition, only those who can expose advertisements are limited to Internet websites. Therefore, customers who want to expose advertisements to various digital outdoor billboards and video media that can increase the attention rate of multimedia advertisements are ultimately directly Advertisement must be requested by visit or by landline call.

In addition, the conventional advertising operation system that exposes advertisements on multiple Internet websites simply charges according to the total number of impressions or click rate of the advertisements, and customers cannot freely set the sites and time zones for which the advertisements are desired. .

In addition, the advertisement through the advertisement signboard is most likely to be requested only when the contract for a long period of exposure, it was difficult for the general public who wants to expose the advertisement for a predetermined minute to hour.

Accordingly, the present invention provides an integrated advertising operation system and method for simultaneously managing video advertisement execution of various media through a single system.

In addition, the present invention provides an integrated advertising operation system and method for enabling an advertiser to request, register, bid, and pay a multimedia advertisement on the Internet.

In addition, the present invention provides an integrated advertising operation system and method for allowing the general public to easily request advertisement exposure to various image media through the Internet.

The present invention also provides an integrated advertising management system and method for allowing an advertiser to set a desired medium, region, place, time zone, and exposure period when requesting advertisement exposure to various image media.

In addition, the present invention provides an integrated management operation system and method for integrated management of a requested advertisement and for managing an advertisement to be exposed to a corresponding medium.

In accordance with an aspect of the present invention, there is provided an integrated advertisement management system based on the Internet, wherein at least one medium that exposes an advertisement, video advertisement execution of the media are simultaneously managed, and an advertisement request is made in connection with a plurality of advertisers. An advertisement scheduling server that performs an advertisement registration, an advertisement bidding, an advertisement settlement, and an advertisement statistics reporting function, and manages an operation of the advertisement scheduling server and exposes an advertisement requested from the advertisement scheduling server through a corresponding medium. It includes, and the medium is characterized in that to expose the advertisement requested from the integrated server advertising management.

According to an example of the present invention, the advertisement scheduling server includes an advertisement scheduling information management table including advertisement scheduleable information, and the scheduling information selectable by the advertiser through the advertisement scheduling information management table when the advertiser requests an advertisement. Characterized in that to provide to check.

According to an example of the present invention, the advertisement scheduling information management table may include at least one item selected from the group consisting of a medium to which an advertisement may be exposed, a region, a place, an advertisement exposure time, and an advertisement exposure period.

In addition, according to an example of the present invention, the advertisement scheduling information, by the advertiser in the medium, region, place, advertisement exposure time, advertisement exposure period to which the advertisement is to be exposed among the items included in the advertisement scheduling information management table. At least one piece of information selected.

According to an example of the present invention, the advertisement scheduling server, when the advertisement scheduling information is registered from the advertiser through the Internet network and uploaded the advertisement content to expose the advertisement, calculates the advertisement order cost and provides it to the advertiser, the advertiser If the advertising order fee from the payment is characterized in that for registering the requested advertisement.

According to an example of the present invention, the advertising scheduling server, the advertising cost calculation rate table including the reference information for calculating the advertising order cost according to the media, region, place, advertisement exposure time and advertisement exposure period of the scheduling information. And, when calculating the advertisement order cost, the advertisement order cost is calculated by referring to the advertisement cost calculation rate table.

According to an example of the present invention, the advertising statistics reporting function is characterized in that the advertising scheduling server is a function to examine the advertising statistics data by aggregating the advertising view according to the time zone for each region and place every predetermined period.

According to an example of the present invention, the advertisement integration management server includes a media management table including at least one of an on / off state and display device output format information of the media, and the display of the media to be exposed. Checking the device output format and converting the advertisement content format to be exposed to the display device output format of the medium to be exposed and providing the corresponding media when the output format of the medium to be exposed is different from the format of the advertisement content to be exposed. It features.

According to an example of the present invention, the at least one medium is a medium capable of executing an image advertisement, and characterized in that at least one selected from the group consisting of a TV, the Internet, an outdoor advertisement billboard, an advertisement terminal apparatus, and an elevator advertisement terminal apparatus.

In addition, the present invention for achieving the above is an Internet-based integrated advertising management method, the advertiser accesses the web page of the integrated management operation system via the Internet, select the advertising scheduling information that is necessary for advertisement exposure setting And providing an advertisement ordering cost according to the advertisement scheduling information, and requesting an advertisement by paying the advertisement ordering cost.

According to one embodiment of the present invention, the advertisement scheduling information is characterized in that at least one selected from the group consisting of media, region, place, advertisement exposure time, advertisement exposure period to expose the advertisement.

According to an example of the present invention, the advertisement order cost providing process, the advertising cost calculation rate table including the reference information for calculating the advertisement order cost according to the scheduling information medium, region, place, advertisement exposure time and advertisement exposure period It is characterized in that the process of providing the calculated advertising order cost by calculating the advertising order cost according to the selected advertising scheduling information.

According to the present invention, it is possible to simultaneously manage video advertisement execution of various media through one integrated advertisement management system.

In addition, customers can easily register and execute multimedia advertisements such as texts, images, and videos through the Internet on the homepage of the integrated advertisement management system that manages various media, without directly contacting the owner of the medium to which the advertisement is to be exposed. In addition, it is possible to provide an integrated Internet-based advertising management infrastructure for reporting the results of advertisement execution.

In addition, by providing customized solutions that allow customers to select and set advertisement scheduling information such as media, region, place, time of advertisement, and duration of advertisement when requesting advertisements, bringing potential customers (advertisers) to the advertising market There is an advantage that can be created.

In addition, there is an advantage that individuals such as the general public can activate the multimedia advertisement market by integrating various offline media such as digital outdoor billboards and video media, which were difficult for individual advertisement requests and technical support.

DETAILED DESCRIPTION A detailed description of preferred embodiments of the present invention will now be described with reference to the accompanying drawings. It should be noted that the same components in the figures represent the same numerals wherever possible. Specific details are set forth in the following description, which is provided to aid a more general understanding of the present invention. In describing the present invention, when it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

The present invention provides an integrated advertising operation system for enabling simultaneous management of video advertisement execution of various media through a single system. Here, the various media may be a media capable of executing an image advertisement, and may be a TV, the Internet, an outdoor advertisement billboard, an advertisement terminal apparatus, or an elevator advertisement terminal apparatus.

In addition, an advertiser provides an integrated advertising management system that allows an advertiser to access a web page of an integrated management operation system through the Internet, select and set advertisement scheduling information, which is information required for advertisement exposure, and settle an advertisement ordering fee accordingly. In this case, the advertisement scheduling information may be a region, a place, an advertisement exposure time, an advertisement exposure period, etc. to which the advertisement is to be exposed. In addition, the integrated advertising management system administrator may manage the integrated advertising management server through the manager graphical user interface.

As described above, the integrated advertisement management system of the present invention for implementing the Internet-based advertisement request / registration / bid / payment / statistics reporting function is linked to a plurality of advertisers and advertisers, and the advertisement request / registration / bid / payment / statistics. An advertisement scheduling server that performs a reporting function, an advertisement integration operation server that manages the operation and network of the advertisement scheduling server, and a plurality of advertisement terminal devices that receive advertisement content and expose advertisements.

Then, with reference to Figure 1 looks at the configuration of the integrated advertising operating system according to an embodiment of the present invention.

The advertiser 100 accesses the home page of the integrated advertisement management system through the internet network 105 using the web client 104, and registers the advertisement content to be requested and advertised through the home page. At this time, in the present invention, the advertiser 100 can select and set the advertisement scheduling information when the advertisement is requested.

Then, the advertisement scheduling server 110 registers the advertisement requested by the advertiser 100, and informs the requested advertisement ad server 120. Then, the advertisement integration operation server 120 transmits the advertisement content to the plurality of media 150 according to the corresponding advertisement scheduling information. In this case, since the output format is different for each medium, the advertisement scheduling server 110 converts the advertisement content to be transmitted to match the display format of the corresponding medium and transmits it. In addition, the advertisement content is transmitted to the medium selected by the advertiser.

If the medium to be exposed to the advertisement scheduling information is set as the advertisement terminal device 130, the requested advertisement content is transmitted to the advertisement terminal device 130 so that the advertisement is exposed.

That is, the advertiser may register an advertisement in the advertisement scheduling server 110, and the advertisement scheduling server 110 and the advertisement integration operation server 120 may interoperate with each other to transmit the registered advertisement to the selected medium at the time of registration. will be.

In addition, the manager 102 may manage the advertisement integration management server 120 through the manager graphical user interface (GUI) 106 and receive advertisement statistics information from the advertisement integration management server 120.

The server side of the integrated advertisement management system according to an embodiment of the present invention includes an advertisement scheduling server 110, an advertisement integration management server 120 and the database 140.

Ad scheduling server 110 is associated with a number of advertisers when the advertiser registers the advertisement through this server, so that the ad can be executed simultaneously in the medium connected to it, targeting, registration, bidding, billing, statistics reporting necessary for the advertisement Follow all the necessary procedures for advertising. An internal configuration divided according to the function execution of the advertisement scheduling server 110 may be illustrated as shown in FIG. 2.

2, the advertisement scheduling server 110 may include a targeting unit 20, an advertisement content management / schedule management unit 21, a bid / payment management unit 22, a statistical reporting manager 23, and a media environment management unit 24. ).

Next, the advertisement scheduling server 110 according to the present invention will be described with reference to FIGS. 1 and 2.

The present invention allows the advertiser to select and set advertisement scheduling information such as an area, a place, an advertisement exposure time, and an advertisement exposure period to which an advertisement is to be exposed when requesting an advertisement. To this end, the advertisement scheduling server 110 includes a targeting unit 20 that manages a media type, a location area for each of the advertisementable media, a place and an advertisement exposure time, and an advertisement exposure period. The targeting unit 20 manages advertisement targeting management by media, region, user, and time.

In addition, the targeting unit 20 includes an advertisement scheduling information management table having a media type, an area where a media is located, an advertisement exposure time of the medium, and an advertisement exposure period. Such an advertisement scheduling information management table may be illustrated in FIG. 8.

When the advertiser 100 wants to select the advertisement scheduling information, the advertisement scheduling server 110 may select the media type, region, place, advertisement exposure time, and advertisement exposure period so that the advertisement scheduling information may be selected using the scheduling information management table. Tells. At this time, the advertisement scheduling server 110 displays the media type, region, place, advertisement exposure time, and advertisement exposure period through the integrated advertisement operation home page.

For example, if the advertiser selects Seoul as an advertisement area and selects a place to advertise as A university, the advertiser may be informed that the advertisement may be exposed to medium 1. In addition, at this time, the advertisement exposure time in the medium 1 is “15: 00-20: 00”, and the advertisement exposure period is “May 10-May 15”. Then, after checking the exposure time and duration information, the advertiser may select a desired time and exposure period. Of course, if the desired time period and time are not included, the region and place selection may be tried again from the beginning.

As another example, if the advertiser does not first select the region or place as described above, but selects the advertisement exposure period and time first, the advertiser may select the desired region and place after arranging the regions and places where possible.

As another example, an advertiser may select a medium by first checking a medium type, and then determine an area and a place where the medium is located, and select an advertisement period and time by checking an advertisement exposure period and time.

As such, if any item among a medium, a region, a place, an advertisement exposure time, and an advertisement exposure period is selected first, selection information about another item corresponding to the selected item may be provided.

In addition, the advertisement scheduling server 110 includes an advertisement content management / schedule manager 21. The advertisement content management / schedule manager 21 performs advertisement content registration and encoding, preview, content inspection, and content backup function, and manages an advertisement schedule. In this case, the advertisement scheduling server 110 includes an advertisement scheduling table that stores advertisement scheduling information and advertisement contents for each advertiser in order to manage the advertisement schedule. Such an advertisement scheduling table may be illustrated in FIG. 9.

Referring to FIG. 9, the advertisement scheduling table includes an advertiser ID, an advertisement content recognizer, a medium, a region, a place, an advertisement exposure time, and an advertisement exposure period item for recognizing an advertiser requesting an advertisement. In this case, the advertisement content recognizer is an advertisement content recognizer given when the advertisement content is stored in the storage for storing the advertisement content, and is an item for reading the corresponding advertisement content by using the advertisement content recognizer if necessary.

For example, an advertiser with an advertiser ID of A has the place to advertise at the time of request, and the ad exposure time is “15: 00 ~ 19: 00” and the ad exposure period is “May 10 ~ May 12 ”, The media that can be advertised are Media 1 and Media 2. In addition, it is assumed that both the medium 1 and the medium 2 select and set advertisement scheduling information for exposing the advertisement content a. Then, advertisement scheduling information for the advertiser ID A will be registered as in the advertisement scheduling table of FIG. 9. However, if advertiser A wants to advertise only one medium of medium 1 and medium 2, only one medium may be selected and set.

In addition, after the advertisement scheduling information is registered as shown in FIG. 9, the advertisement scheduling information management table shown in FIG. 8 will be updated as shown in FIG.

As shown in the above example, when an advertiser with an advertiser ID A requests advertisements, the media to be advertised are media 1 and media 2, and the areas to be advertised are Seoul and Gyeonggi-do, and the locations of A and B colleges, and the advertisement exposure time are “15. : 00 ~ 19: 00 ”, the advertisement exposure period is“ May 10 to May 12 ”when the advertising scheduling information is selected as shown in FIG. Update to show that the ad can be shown in periods and times excluding 00 ~ 19: 00, and medium 5 has the period and time except “15: 00 ~ 19: 00” until 5/10 ~ 5/12. Update to indicate that the ad can be exposed to

In addition, the ad scheduling server 110 is provided with a bid / payment management unit 22. The bid / payment management unit 22 performs advertising budget management, bid management, payment and account management functions. In this case, the payment management function is a function for managing the advertiser to pay the advertisement order cost according to the advertisement scheduling information when the advertisement is requested.

In particular, the bid / payment management unit 22 of the advertising scheduling server 110 is provided with an advertising cost calculation rate table for payment management. The advertisement cost calculation rate table is a table including reference information for calculating the advertisement ordering cost according to the media, region, place, advertisement exposure time, and advertisement exposure period, which are scheduling information.

In addition, the bid / payment management unit 22 of the advertisement scheduling server 110 calculates the advertisement ordering cost according to the advertisement scheduling information selected by the advertiser using the advertisement cost calculation rate table and provides the advertisement to the advertiser.

As such, the rate card for calculating the advertising cost may be provided to the customer when the customer selects the scheduling information. As a result, the customer can select the scheduling information while checking the advertisement cost estimation rate card, and can select the advertisement scheduling information while predicting the advertisement cost. That is, in the present invention, the advertisement ordering cost is not determined according to the click of the advertisement as in the related art, but is determined according to the media, the region, the place and the advertisement length, and the number of views.

In addition, the advertisement content management / schedule manager 21 of the advertisement scheduling server 110 notifies the advertiser of the calculated advertisement order cost, and uploads the advertisement content to be exposed after uploading the advertisement order cost from the advertiser. Register the advertising content.

When the advertisement scheduling information is selected and set as described above, and the advertisement content is uploaded and the advertisement request is completed, the advertisement scheduling information and the advertisement content for the requested advertisement are requested to the advertisement integration operation server 120.

In addition, the advertisement scheduling server 110 includes a statistics reporting manager 23, and the statistics reporting manager 23 aggregates an advertisement view according to a time zone for each region and a place every predetermined period, and examines the advertisement statistics data. Manage advertising statistics data.

In addition, the advertisement scheduling server 110 includes a media environment management unit 24, and the media environment management unit 24 manages an environment for advertisementable media such as UBC, IPTV, elevator, Internet video advertisement, and the like. Perform interworking with them.

Then, referring to FIG. 1, the advertisement integration operation server 120 will be described.

The advertisement integration operation server 120 is a server interworking with the advertisement scheduling server 110 and linked with a plurality of advertisement terminal devices to transmit the corresponding advertisement content to the corresponding medium according to the advertisement scheduling information.

The advertisement integration operation server 120 includes a media monitoring unit 30, an advertisement data format conversion unit 32, and an advertisement content management unit 34 as shown in FIG. 3.

First, the media monitoring unit 30 of the advertisement integration operation server 120 integrates and manages media for each region and area (place), and monitors on / off states of respective media. In this case, the media monitoring unit 30 manages the media through the Internet network 122. The media monitoring unit 30 includes a management table for managing a plurality of media. Such a media management table may be illustrated in FIG. 11, which is stored in the database 140.

Referring to FIG. 11, the media management table includes on / off states and display device output format information about media.

In addition, the advertisement content management unit 34 of the advertisement integration management server 120 exposes the advertisement requested from the advertisement scheduling server 110 to the corresponding medium. To this end, the advertisement content management unit 34 stores the advertisement scheduling table provided from the advertisement scheduling server 110 in the database 140 and checks whether the advertisement advertisement exposure time is reached by using the advertisement scheduling table.

If the predetermined advertisement exposure time, the display output format of the exposed medium is checked. If it is determined that format conversion is necessary because the currently uploaded advertisement content does not match the display output format of the exposed medium, the advertisement data format conversion unit 32 performs the advertisement content format conversion. However, if the currently uploaded advertisement content is the same as the display output format of the exposed medium, no separate format conversion process is performed. That is, since the display output format of each medium is different from each other, the advertisement integration operation server 120 converts the advertisement content format to match the output format of the medium to be exposed.

Meanwhile, the advertisement content management unit 34 of the advertisement integration operation server 120 transmits the format-converted advertisement content or the advertisement content without format conversion to the corresponding medium because the format is the same.

In the above description, the advertisement content manager 34 transmits the advertisement content to the medium in real time at the advertisement content exposure time. However, in the case of the advertisement terminal device having the memory, the advertisement content management period is immediately exposed. And to the advertisement terminal device 130 to expose the corresponding advertisement content together with the exposure time information. Even in this case, if the advertisement content format conversion is necessary, the converted advertisement content after the format conversion is transmitted to the corresponding advertisement terminal device 130.

In addition, when the advertisement terminal device 130 receives the corresponding advertisement content together with the exposure period and the exposure time information, the advertisement terminal device 130 uses the exposure period and the exposure time information to display the corresponding advertisement content at the time of exposure. You will have to output through the display device.

The advertisement terminal device 130 according to the present invention is a device capable of playing advertisement contents such as various digital outdoor billboards and video media, and is installed in a predetermined area and place to directly expose an advertisement requested at an advertisement exposure time. In addition, the advertisement terminal device 130 converts the electronic / analog signal to be reproduced in various digital outdoor billboards, video media, and the like.

Although only one advertiser is illustrated in the embodiment of FIG. 1, a plurality of advertisers may be connected to the advertisement scheduling server 110 through the Internet network 105 using the web client 104.

Next, referring to FIG. 4, the advertiser accesses the homepage of the advertisement management system and looks at the process of requesting an advertisement.

First, in step 400, the advertiser 100 accesses the homepage of the integrated advertisement management system through the internet network 105 using the web client 104.

Thereafter, in step 402, the advertisement scheduling information required for the advertisement request is registered. In the present invention, the advertiser is a medium, region, place, advertisement exposure time, advertisement for advertisement exposure provided by the advertisement scheduling server 110 of the integrated advertisement management system. Each of the exposure period items is selected to register advertisement scheduling information. In this case, as described in the description of FIG. 1, in the present invention, when an advertiser selects the advertising scheduling information, the advertisement ordering cost according to the scheduling information currently selected by referring to the advertisement cost calculation rate table provided by the advertisement scheduling server 110 is described. It is possible to select the advertisement scheduling information while checking the degree.

After that, the advertiser uploads the advertisement content to be exposed using the web client 104 to the advertisement scheduling server 110 in step 404, and checks the advertisement ordering cost calculated by the advertisement scheduling server 110 in step 406. To pay.

As shown in FIG. 4, the advertiser can register and specify a medium, region, place, time, and period for which the advertisement is to be exposed through the homepage of the advertisement operation system that manages the advertisement through the Internet, and pay the cost accordingly. Will be. Accordingly, the advertiser may not only request advertisements more conveniently, but also have an advantage of scheduling advertisements as desired.

Then, the process of registering an advertisement in the advertisement scheduling server 110 of the advertisement operating system when a predetermined advertisement is requested by the advertiser will now be described with reference to FIG. 5.

In step 500, when the advertisement is requested, the ad scheduling server 110 proceeds to step 502, calculates an advertisement ordering cost using scheduling information set by the advertiser, and then informs the advertiser of this. That is, the advertiser displays the cost of receiving the advertisement through the home page. In this case, the advertisement scheduling server 110 calculates an advertisement ordering cost by referring to the advertisement cost calculation rate table.

In step 504, the advertisement scheduling server 110 checks whether the corresponding advertisement ordering cost is paid by the advertiser, and if the advertisement receiving cost is paid, registers the uploaded advertisement content. At this time, the advertisement scheduling information selected at the time of registering the advertisement content is also stored as an advertisement scheduling table. Such an advertisement scheduling table may be illustrated in FIG. 9.

Thereafter, the advertisement scheduling server 110 provides the advertisement contents and the advertisement scheduling information for the requested advertisement to the advertisement integration operation server 120 to request the corresponding advertisement.

Then, when the advertisement integration operation server 120 receives a predetermined advertisement request from the advertisement scheduling server 110, the advertisement content is exposed through the corresponding medium according to the advertisement scheduling information with reference to FIG. 6. Let's take a look.

In step 600, the advertisement content management unit 34 of the advertisement integration operation server 120 uses the advertisement scheduling information provided from the advertisement scheduling server 110 to check whether the advertisement content exposure time is predetermined.

If it is time to expose the predetermined advertisement content, the advertisement content manager 34 checks the display output format of the medium to be exposed by referring to the media management table in step 602.

Thereafter, the advertisement content manager 34 checks whether format conversion of the advertisement content to be exposed is necessary. That is, it is checked whether the currently uploaded advertisement content is the same as the display output format of the exposed medium, and if it is the same, no format conversion is required, and if it is not the same, format conversion is necessary.

If it is determined that format conversion is necessary because the currently uploaded advertisement content does not match the display output format of the medium to be exposed, the process proceeds to step 606 in which the advertisement content format conversion unit 32 performs the advertisement content format conversion. Proceed to step.

If the currently uploaded advertisement content is the same as the display output format of the medium to be exposed, the process proceeds to step 608 without performing a separate format conversion process.

In steps 604 and 606 in step 606, the advertisement content manager 34 transmits the advertisement content to the corresponding medium.

Meanwhile, while performing the advertisement exposure operation as described above, the process for performing the statistics reporting management function in the statistical reporting management unit 23 will be described with reference to FIG. 7.

First, in step 700, it is checked whether a preset advertisement view aggregation cycle is performed.

Thereafter, if the advertisement view aggregation cycle is set in step 702, the advertisement view according to the time of each region and place is counted.

The embodiments of the present invention described above are not implemented only through the apparatus and the method, but may be implemented through a program for realizing a function corresponding to the configuration of the embodiment of the present invention or a recording medium on which the program is recorded. Implementation may be easily implemented by those skilled in the art from the description of the above-described embodiments.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

1 is a configuration diagram of an integrated advertising operating system according to an embodiment of the present invention;

2 is a functional block diagram of an advertisement scheduling server according to an embodiment of the present invention;

3 is a functional block diagram of an integrated server operating advertising according to an embodiment of the present invention,

4 is a flowchart illustrating a process of requesting an advertisement by an advertiser according to an embodiment of the present invention;

5 is a flowchart illustrating a process of registering an ad requested by an advertisement scheduling server according to an embodiment of the present invention;

6 is a flowchart illustrating a process for exposing an advertisement content through a corresponding medium in an advertisement integration operation server according to an embodiment of the present invention;

7 is a flowchart illustrating a process for performing a statistical reporting management function in an advertisement scheduling server according to an embodiment of the present invention;

8 is an exemplary diagram illustrating an advertisement scheduling information management table according to an embodiment of the present invention;

9 is an exemplary diagram illustrating an advertisement scheduling table according to an embodiment of the present invention;

FIG. 10 is an exemplary diagram illustrating an updated advertisement scheduling information management table when an advertisement scheduling is stored, such as an advertisement scheduling table as shown in FIG. 9;

11 is an exemplary diagram illustrating a media management table according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: advertiser 104: web client

105, 122: Internet network 110: Ad scheduling server

102: manager 106: manager GUI

120: ad integration operations server 140: database

130: advertising terminal device 132: set-top box

134: display unit 150: medium

Claims (12)

In the Internet-based integrated advertising management system, At least one medium that exposes the advertisement, An ad scheduling server that simultaneously manages the execution of video advertisements of the media and performs advertisement request, advertisement registration, advertisement bidding, advertisement payment, advertisement statistics reporting function in association with a plurality of advertisers; An advertisement integration operation server managing the operation of the advertisement scheduling server and exposing an advertisement requested from the advertisement scheduling server through a corresponding medium; The media is the integrated advertising management system based on the Internet, characterized in that to expose the advertisement requested from the integrated server advertising management. The method of claim 1, wherein the advertisement scheduling server, The advertisement scheduling information management table including the advertisement scheduling information is provided, and when the advertiser requests the advertisement, the advertiser provides the scheduling information selectable through the advertisement scheduling information management table, characterized in that the Internet-based Integrated advertising operation system. The method of claim 2, wherein the advertisement scheduling information management table, And the at least one item selected from the group consisting of a medium capable of exposing an advertisement, a region, a place, an advertisement exposure time, and an advertisement exposure period. The method of claim 3, wherein the advertising scheduling information, The Internet-based integration, characterized in that at least one information selected by the advertiser among the media, region, place, advertisement exposure time, advertisement exposure period of the items included in the advertisement scheduling information management table. Ad operating system. The method of claim 4, wherein the advertisement scheduling server, When the advertisement scheduling information is registered from the advertiser through the Internet network and the advertisement content to be exposed is uploaded, the advertisement receiving cost is calculated and provided to the advertiser, and when the advertisement receiving cost is paid from the advertiser, the requested advertisement is registered. The Internet-based integrated advertising operating system, characterized in that. The method of claim 5, wherein the advertising scheduling server, An advertisement cost calculation rate table including reference information for calculating advertisement ordering costs according to the media, region, place, advertisement exposure time, and advertisement exposure period, which are the scheduling information, and calculating the advertisement cost when calculating the advertisement ordering cost. The Internet-based integrated advertising operating system, characterized in that for calculating the advertising order cost with reference to the rate card. The method of claim 1, wherein the advertising statistics reporting function, And the advertisement scheduling server aggregates advertisement views according to time zones of regions and places every predetermined period and examines advertisement statistics data. The method of claim 1, wherein the advertisement integration operation server, A media management table including at least one of an on / off state and display device output format information of the media, and identifying a display device output format of the medium to be exposed and output format of the medium to be exposed. And when the format of the advertisement content to be exposed is different, converting the advertisement content format to be exposed into a display device output format of the medium to be exposed and providing the same to the corresponding medium. The method of claim 1, wherein the at least one medium is A media capable of executing an image advertisement, the Internet-based integrated advertising operating system, characterized in that at least one selected from the group consisting of TV, Internet, outdoor advertising billboard, advertising terminal device, elevator advertising terminal device. In the Internet-based integrated advertising operation method, The advertiser accesses the web page of the integrated management operation system through the Internet, selects and sets the advertisement scheduling information, which is information required for advertisement exposure, Providing an advertisement ordering cost according to the advertisement scheduling information; The Internet-based integrated advertising operating method comprising the step of requesting an advertisement by paying the advertisement order cost. The method of claim 10, wherein the advertising scheduling information, And at least one selected from the group consisting of a medium, a region, a place, an advertisement exposure time, and an advertisement exposure period to which an advertisement is to be exposed. The method of claim 10, wherein the advertisement ordering cost providing process The advertisement ordering cost according to the selected advertisement scheduling information is referred to by referring to an advertisement cost calculation rate table including reference information for calculating advertisement ordering cost according to the media, region, place, advertisement exposure time, and advertisement exposure period, which are the scheduling information. The Internet-based integrated advertising operation method, characterized in that the process of providing a calculated advertising order cost.

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