KR20090125498A - Multiplex advertisement system for multi displaying advertisement and method of thereof - Google Patents

Abstract

PURPOSE: A multi-advertisement system and a method thereof capable of displaying multi advertisement through online advertisement are provided to remove necessity of access to an advertising agency or an advertising medium company by performing the direct organization of the advertisement through online. CONSTITUTION: An advertiser terminal device(100) receives advertisement schedule information of a plurality of advertisers. The advertiser terminal apparatus registers the advertisement contents on real time. An advertisement terminal device(500) partitions one screen into a plurality of advertisement fields. The advertisement terminal device indicates the advertisement contents in a plurality of advertisement fields. If the advertisement request is requested from a plurality of advertisers, an advertisement scheduling server(200) receives schedule information from an advertiser terminal apparatus.

Description

MULTIPLEX ADVERTISEMENT SYSTEM FOR MULTI DISPLAYING ADVERTISEMENT AND METHOD OF THEREOF}

The present invention relates to an online advertising system and method, and more particularly, to a multiple advertising system and method capable of displaying multiple advertisements based on the Internet.

Recently, indoor / outdoor advertising has been activated as a kind of advertising method.

For example, by installing multi-visions using electronic displays, multiple liquid crystal displays (LCDs), plasma display panels (PDPs), and TVs, outdoor advertisements in buildings or station squares, or elevators or LCDs using LCDs and PDPs. Advertises indoors in subways and buildings.

Indoor / outdoor advertising media was initially used to complement four major media such as TV / radio / newspaper / magazine.Increasingly complex society, indoor / outdoor advertising is now becoming an independent field. It is applied to various fields such as buses and elevators.

In addition, indoor advertising and exhibition displays or broadcast monitoring systems, traffic control systems, forest fire monitoring and river water level control systems for public relations and information, corporate public relations halls, displays installed in corporate customer centers, theater displays, securities companies, As a promotional or informational display for banks, multi-vision using LCD, PDP and TV is installed and operated.

Such indoor / outdoor advertising system can provide advertising media or advertise other advertising agencies and other media companies when an advertiser wishes to advertise an order by contacting an advertising agency or a media company owning indoor / outdoor advertising media. The offline method is applied.

Therefore, the conventional indoor / outdoor advertising system has a problem that it is not easy to produce, edit, integrate the advertisement from the indoor / outdoor advertising permit, the advertising cost and maintenance costs are expensive.

In addition, the conventional indoor / outdoor advertising system can not provide real-time information because it provides a pre-edited advertising, even if you want to update the advertising with real-time information, the production cost is expensive and can not be activated compared to other advertising media have.

In addition, since the indoor / outdoor advertising system displays only one screen on one display device, that is, only one advertisement at a time, there is a problem in that the advertiser is limited in exposing the advertisement to a desired region and time zone.

In addition, the conventional indoor / outdoor advertising system has a problem that it is impossible to participate in the real-time customer in the field when the advertising event / promotion occurs.

The present invention was derived to solve the above problems, and introduces an online method based on the Internet, divides one screen into a plurality of areas, and can display multiple advertisements at the same time. Its purpose is to provide a system and method.

In addition, when events / promotions occur in multiple areas, customers can participate in events / promotions in real time through advertising terminal devices installed indoors / outdoor, wired / wireless, and in each region. The purpose is to provide.

According to an aspect of the present invention, there is provided a multiple advertisement system capable of displaying multiple advertisements, including: an advertiser terminal device capable of inputting schedule information for advertisements and registering advertisement contents in real time by a plurality of advertisers desiring advertisements; An advertisement terminal device which divides one screen into a plurality of advertisement regions and displays the advertisement contents in multiple advertisement regions; And when an advertisement request is requested from the plurality of advertisers, the schedule information and the advertisement content received from the advertiser terminal device are received through the Internet, and an advertisement area of the advertisement terminal device matching the schedule information is allocated to the advertisement. It may include an advertising scheduling server for scheduling and managing.

According to one embodiment of the present invention, the advertisement scheduling server, a targeting management module for managing information by the advertisement terminal device, region, time, period information; An advertisement management module that manages advertisement content for each advertiser and schedule information; A lease / payment module for renting an advertisement area available for lease in each advertisement terminal device to the plurality of advertisers and in charge of a settlement service according to the lease; A UI management module for managing a layout configuration according to screen division of the advertisement terminal device; A statistics management module for generating statistics reporting by counting and analyzing the advertisements; And a database in which various advertisement related information associated with the module is recorded.

According to an example of the present invention, the database may include information about the plurality of advertisers and the advertisement terminal device, an advertisement terminal device selected by the plurality of advertisers, an advertisement area of the advertisement terminal device, an advertisement exposure area, and an advertisement exposure time. Schedule information for each advertiser including an advertisement exposure period, screen UI information including related information about a plurality of advertisement regions divided on a screen of the advertisement terminal device, rental information for the plurality of advertisement regions, and the advertisement exposure. It may include statistical data information in which statistics are aggregated.

According to an example of the present invention, the advertiser terminal device may be a wired / wireless terminal that can access the advertisement scheduling server through the Internet.

According to an example of the present invention, the advertisement terminal apparatus may include a display for displaying the advertisement content in the plurality of advertisement regions, and a controller for controlling a screen layout to divide the one screen into a plurality of advertisement regions. Can be.

In addition, according to an example of the present invention, the advertisement terminal device is installed indoors / outdoors, characterized in that the wired and wireless terminal connected to the advertisement scheduling server through the Internet.

According to an example of the present invention, the advertisement terminal apparatus may perform individual advertisement for each advertisement region.

According to an exemplary embodiment of the present invention, the number and size of the advertisement areas are different according to the size of the advertisement terminal device and the advertisement target, and the advertisement areas have different rental prices according to the size and location.

According to an example of the present invention, the advertiser may further include a promotion management server for managing and providing the event / promotion service desired by the advertiser.

In addition, the system may further include an advertisement integration operation server that manages a system operation and a network of the advertisement scheduling server or the promotion management server and controls the servers to interoperate with each other.

In this case, the promotion management server is configured by building the event / promotion service according to various types and methods, and when the customer's participation in the event / promotion registered by the advertiser occurs in real time the customer's participation information And the aggregated recent participation results are transmitted to be displayed on the advertising terminal providing the event / promotion.

On the other hand, in order to achieve the above technical problem, the multiple advertisement display capable of displaying multiple advertisements of the present invention comprises: (a) a plurality of advertisement regions set by dividing information of an advertisement terminal device that can be advertised and a screen layout of the advertisement terminal device. Registering information about the service in advance; (b) obtaining an advertisement by renting the set plurality of advertisement areas to a plurality of advertisers online; (c) if an advertisement request is requested from a plurality of advertisers through the online, the advertiser directly allocates to one of the plurality of advertisement regions to schedule an advertisement; And (d) multi-displaying advertisement content in an advertisement area of the corresponding advertisement terminal device according to the scheduled information.

According to an example of the present invention, the step (c) may include: (c-1) the plurality of advertisers logging in to a web site through the online; (c-2) setting a plurality of advertisement exposure conditions that the plurality of advertisers want to display an advertisement; (c-3) searching for a rentable advertisement area according to the set advertisement exposure condition and displaying a result; (c-4) If the advertisement area desired by the plurality of advertisers exists, select the corresponding advertisement area. If the advertisement area desired by the plurality of advertisers does not exist, returning to step (c-2) to determine the advertisement exposure condition. Resetting; (c-5) selecting the desired advertisement region and then registering advertisement contents to be exposed; And (c-6) requesting the advertiser requesting the advertisement to pay for the advertisement.

According to the present invention described above, advertisers who wish to advertise can directly organize and execute advertisements online, so that they do not need to directly contact an advertising agency or advertising media company. The content can be advertised.

In addition, multiple advertisements can be simultaneously displayed on one advertisement terminal device to maximize the effect of multiple advertisements, and the attention of the advertisement is high, and the advertiser can freely select the desired region and time zone regardless of the region and time conditions. Ads can be exposed to improve customer satisfaction.

In addition, by providing a templated event / promotion system, anyone can easily plan and produce an event / promotion, and customers can participate in real-time promotion through advertising terminal devices installed indoors / outside in wired / wireless and local areas. This has a possible effect.

Moreover, by incorporating the online advertising method into indoor / outdoor advertising, the advertising cost and maintenance cost are relatively inexpensive, and the burden of supply and demand of the advertisement can be distributed.

Hereinafter, a multi advertisement system according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

First, the multi-advertising service according to the present invention will be described.

1 is a conceptual diagram of a multi-advertising service according to the present invention. As shown, the multi-advertising service of the present invention includes an advertiser (1), an advertising system manager (2), an advertising agency (3), and an (outdoor) advertising media company ( 4) and the consumer 5 are made in connection with each other.

Here, the advertiser 1 according to the present embodiment may be a subject who performs an advertising activity and may be an individual customer who wants to expose an advertisement as well as an advertising company.

The advertisement system manager 2 refers to a company that develops and manages a system for providing an advertisement service, and the advertisement medium company 4 refers to a company that owns a medium capable of displaying an advertisement, that is, an advertisement terminal device.

The advertising system manager 2 and the advertising media company 4 enter into a predetermined contract with the advertising agency 3 and provide services necessary for multiple advertisements.

In particular, the advertising media company 4 according to the present embodiment rents or sells advertising terminal devices indoors / outdoors such as buildings, station squares, subways, and stores. This can take the role of the advertising media company 4 by providing the advertising terminal device developed by the advertising system management company (2) itself.

The advertising agency 3 manages the advertiser 1 and the advertising media company 4 having a predetermined contract, organizes the advertisement exposure schedule according to the schedule requested by the advertiser 1, and relates to events / promotions corresponding to the advertisement contents. Process the information.

The consumer 5 refers to a subject who performs consumption activities by viewing an advertisement exposed through the advertisement terminal device.

Accordingly, the multi-advertisement service of the present invention first rents and receives an advertisement by the advertisement agency 3 providing the advertiser 1 with information about the advertisement media company 4 (for example, advertisement area information that can be rented by the advertisement medium company). (1), the advertiser 1 registers the advertising content to be advertised while requesting an advertisement request for a predetermined period of time with a predetermined contract with the advertising agency 3 (2). Then, the advertising agency 3 organizes the advertisement exposure schedule according to the request of the advertiser 1, and transmits the advertisement contents registered by the advertiser 1 to the corresponding advertisement media company 4 through the Internet network (③). . The advertisement media company 4 displays advertisement contents according to the advertisement exposure schedule and provides advertisements to the consumers 5 (④).

Subsequently, when an application for promotion is generated from the consumer 5 in the advertisement medium company 4, the participation information of the corresponding consumer 5 is transmitted to the advertising agency 3 to count the participation status of the consumer 5 in real time. (⑤, ⑥).

Meanwhile, the advertising system manager (2) enters into a predetermined contract with the advertising agency (3) and provides the advertising agency (3) with an advertising system for providing multiple advertising services, and monitors and manages in real time online through the contract period. (⑦).

The multi-advertisement service of the present invention, which is made in this way, provides the advertiser 1 to directly organize and execute an advertisement in accordance with a desired exposure condition through online, and the screen of the advertisement terminal device owned by the advertisement medium company 4. By dividing the into a plurality of areas and rented to each advertiser 1 for each area, there is a feature that provides a service capable of multiple advertisements even through one advertising terminal device. Furthermore, when an event / promotion occurs, it is possible to provide a customer participation type promotion service that enables real-time participation of consumers (customers) in the field.

It looks at the specific configuration for implementing such a multi-advertising service.

2 is a block diagram illustrating a multiple advertisement system according to an embodiment of the present invention, FIG. 3 is a block diagram showing a configuration of an advertisement scheduling server in a multiple advertisement system according to an embodiment of the present invention, and FIG. A block diagram showing the configuration of the illustrated database.

First, referring to FIG. 2, the multi-advertising system according to the embodiment of the present invention is a system for providing a multi-advertising service to an advertising agency (3 in FIG. 1) operation center. The server 300 and the promotion management server 400 are provided, and the advertiser terminal device 100 and the advertisement terminal device for connecting the advertiser 1 and the consumer 5 to each of these servers 200, 300, and 400 ( 500 may be configured.

The advertiser terminal 100 is a communication terminal that can access the advertisement scheduling server 200 of the advertising agency's operation center through the Internet 810, and a plurality of advertisers 1 who wish to advertise desired schedule information when requesting an advertisement. The application or the application that can input and register the advertisement content is mounted. Therefore, the advertiser terminal 100 transmits the data input from the advertiser 1 to the advertisement scheduling server 200 in real time.

The advertiser terminal 100 includes a wired / wireless terminal that can communicate via the Internet 810 such as a computer, a notebook, a personal mobile terminal, and the like.

The advertisement terminal device 500 is a display for exposing an advertisement and may be classified according to each installation place. For example, the advertisement terminal device 500 may be installed outdoors, such as a building, a station square, a store entrance, or the like, or may be installed indoors of an elevator, a subway, a store, a convenience store, and the like.

The advertisement terminal apparatus 500 according to the present embodiment divides a plurality of advertisement regions on one screen to display multiple advertisement contents requested by the advertiser 1, and as illustrated, an integrated server operating an advertisement through the Internet 810. The advertisement content is provided through the advertisement integration operation server 300 in connection with the 300. However, in some cases, the advertisement content may be directly connected to the advertisement scheduling server 200 to receive and display advertisement contents from the advertisement scheduling server 200.

The advertisement terminal device 500 basically includes a display for displaying advertisement content on a screen, and a set top box, which is a controller for controlling a screen layout and dividing it into a plurality of advertisement areas. . The display and the set-top box may be integrated into one device, or may be separated and provided as each independent device.

In the present embodiment, the screen layout of the advertisement terminal device 500 may be directly set and changed by a system administrator or an advertiser in real time. In this case, the advertiser may grant the right to be settable by anyone, but it is also possible to grant the setting right in accordance with the advertiser's rating or the request for each advertiser.

The information set and changed by the system administrator or the advertiser (that is, the screen layout information of the advertisement terminal device) is transmitted to the advertisement scheduling server 200 and updated.

The advertisement integrated operation server 300 manages the system operation and network of the advertisement scheduling server 200 and the promotion management server 400, and manages the interworking with external infrastructure such as payment or promotion.

In addition, the advertisement integration operation server 300 stores and manages information on the screen configuration of each advertisement terminal device 500.

In addition, the advertisement integrated operation server 300 processes and transmits data in accordance with the data format supported by the corresponding advertisement terminal apparatus 500 when transmitting data including advertisement contents to each advertisement terminal apparatus 500.

The promotion management server 400 registers and manages an event / promotional advertisement desired by the advertiser 1 and provides a related service for the registered event / promotion.

The promotion management server 400 is basically a variety of templates for various events / promotions according to the type, method, etc. of the event / promotion, the module for managing coupons, cash back, mileage, etc. in exchange for the event / promotion, and electronic A commerce module for providing a commerce service is provided. Therefore, when the advertiser 1 selects a desired template through the advertiser terminal device 100 and specifies and registers information such as a place, time, and period for which the event / promotion is to be performed, the advertiser / payment fee is paid accordingly. Provides an automated system that immediately handles customer (consumer) participation.

For example, the template may be classified according to a discount promotion, a sweepstakes promotion, a UCC promotion, a mileage promotion, and the like, and may be variously divided according to a promotion method of each promotion type.

For example, the A template may be a column type event / promotion, in which a participant payment service is provided on a first-come, first-served basis by counting the current state of the consumer's participation until the deadline.

The B template is an archery event / promotion, and may be a method of providing a service corresponding to a region where the arch is hit by a spinning disc.

The C template is a UCC event / promotion, and may be a method of providing a service to a winner by shooting a video through a UCC contest such as drinking a beer or drinking a coke.

As such, the promotion management server 400 may easily design / produce the promotion by selecting a corresponding template according to the purpose or method to be promoted.

Meanwhile, the consumer 5 may participate in the event / promotion through the advertising terminal device 500 installed indoors / outside, but as shown in FIG. 2, the wireless terminal device 600 or the wired terminal device 700 may be used. Can participate

The wireless terminal device 600 may be a portable internet terminal, a wireless data communication terminal, a mobile communication terminal, and the like, capable of communicating with the promotion management server 400 through the wireless network 820.

The wired terminal device 700 may be a wired network based on Transmission Control Protocol / Internet Protocol (TCP / IP) (eg, Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber Line (VDSL) and / or cable communication network) ( 830 may include a desktop computer, a laptop, a phone, and the like, which are connected to the promotion management server 400.

Meanwhile, the advertisement scheduling server 200 is an engine for scheduling and managing advertisements. When an advertisement request is requested from a plurality of advertisers 1, the advertisement scheduling server 200 receives schedule information input from the advertiser terminal device 100 through the Internet 810. Then, the advertisement area of the advertisement terminal device 500 in accordance with the schedule information is allocated to organize the advertisement.

Ad scheduling server 200 for this, in detail, as shown in Figure 3 targeting management module 210, advertising management module 220, lease / payment module 230, UI management module 240, statistics management Module 250, database 260.

Each illustrated module 210, 220, 230, 240, 250 provides a service based on the data stored in the database 260, and the added and updated data is updated and managed in the database 260.

In detail, the targeting management module 210 manages information for each advertisement terminal device, region, time, and period, which are advertisement exposure conditions.

The advertisement management module 220 manages advertisement content and schedule information for each advertiser based on data stored in the database 260. Here, the schedule information is advertisement exposure schedule information organized by the advertisement scheduling server (200 of FIG. 2), and includes information such as an advertisement terminal apparatus (500 of FIG. 2), region, time, period, etc., which are capable of advertisement exposure. .

The advertisement content may be directly edited or upgraded by the advertiser in real time, and the edited or upgraded advertisement content is updated and stored in the database 260.

The lease / payment module 230 rents an advertisement area that can be leased from each advertisement terminal device to a plurality of advertisers and is responsible for a payment service according to the lease.

The UI management module 240 manages the UI configuration of the screen layout of each advertisement terminal device set according to the setting of the system administrator or the advertiser.

Each advertisement terminal device may be configured with various screen UIs as illustrated in FIGS. 6A to 6C. For example, FIG. 6A illustrates one screen 510 using two advertisement regions 1 511 and two advertisement regions 2 512. Shows an example divided into Although the screen UI divided vertically is illustrated here, the present invention is not limited thereto, and horizontal division may be performed, and the division size may also be modified.

As another example, FIG. 6B illustrates a screen UI in which one screen 520 is divided into three advertisement regions 3 521, an advertisement region 4 522, and an advertisement region 5 523.

As another example, FIG. 6C shows one screen 530 as five advertisement regions 6 531, an advertisement region 7 532, an advertisement region 8 533, an advertisement region 9 534, and an advertisement region 10 535. It shows the screen UI divided by.

As such, a plurality of advertisement areas may be generated by dividing the layout of one screen 510, 520, 530, and the plurality of advertisement areas may be formed according to the size of the one screen 510, 520, 530, the advertisement target, and the rental price level. Accordingly, the size and number may be configured in various ways. This is because the size and location of the advertising area is a major factor in determining the rental price.

Meanwhile, the statistics management module 250 of the advertisement scheduling server 200 according to the present invention functions to generate statistics reporting by counting and analyzing the exposed advertisements as shown in FIG. 3.

The statistical analysis may be performed based on the number of advertisement views according to the time zone for each region and place at regular intervals.

The database 260 stores and updates data necessary for each module of the advertisement scheduling server 200 and provides corresponding data when performing an operation through each module.

As shown in FIG. 4, the database 260 includes advertiser / ad terminal information 261, advertisement schedule information 262, screen UI information 263, rental information 264, and statistical data information 265. It may include.

The advertiser / advertisement terminal information 261 includes information about an advertiser requesting an advertisement request and information about an advertisement medium that can be rented, that is, an advertisement terminal apparatus.

Specifically, the information about the advertiser may include personal information including the company name or personal name of the advertiser, an advertisement field, a unique ID, the number of times the advertiser has requested advertisements, an advertisement price, and the like.

Also, the information about the advertisement terminal device may include a management number of the advertisement terminal device, an installation area, information on leaseable advertisement area (eg, leaseable time of the advertisement area, period information, etc.).

The advertisement schedule information 262 includes schedule information capable of exposing advertisements such as an advertisement terminal device that is rented to a plurality of advertisers, an advertisement area of the advertisement terminal device, an advertisement exposure area, an advertisement exposure time, an advertisement exposure period, and the like.

The screen UI information 263 includes screen UI related information such as the size, location, and rental price of the advertisement area divided in each advertisement terminal device.

The lease information 264 includes information on whether or not the advertisement area included in the screen UI information 263 is leased, the time and duration of the lease, and the price. This lease information provides data necessary to provide a lease / payment service through the lease / payment module (230 of FIG. 3).

The statistical data information 265 stores and updates the statistical aggregate information through the statistical management module 250 of FIG. 3.

Therefore, the advertisement scheduling server 200 of FIG. 3 may build an advertiser-specific database as shown in FIG. 5 based on the information stored in the database 260.

That is, referring to FIG. 5, the advertiser-specific database includes a management number assigned to each advertiser, that is, an advertiser ID (A data), an advertisement terminal ID (B1), which is a management number of an advertisement terminal device, and advertisement exposure area information (B2). , Schedule information (B data) including advertisement exposure time information (B3), advertisement exposure period information (B4), advertisement area information (B5), and the like, and rental price information (C data) rented to an advertiser. Can be.

The advertiser-specific database may be the basic data for analyzing the advertiser-specific statistics on the activity of the advertiser, whether the VIP customer, etc. in the statistics management module 250 of FIG. 3.

As described above, the multi-advertising system according to the above-described method allows advertisers who wish to advertise directly to the ad scheduling server to directly organize and execute the advertisements, so that the advertisers seek or visit the advertising agencies or the media companies directly. There is no need for this, and by providing a templated event / promotion system, anyone can easily register for an event / promotion. In particular, real-time customer participation type services can be provided for registered events / promotions.

In addition, since multiple advertisements of different advertisers may be displayed on one advertisement terminal device, attention of the advertisement may be improved, and the advertiser may advertise regardless of region or time.

7 is taken as an example.

FIG. 7 is a diagram illustrating a display of multiple advertisements according to screen division of the present invention, and illustrates schedule information of a predetermined advertisement terminal device in which an advertisement exposure scheduled date is YY month ZZ date of XXXX. For reference, an advertisement area of a predetermined advertisement terminal device will be described by taking an example in which the advertisement area is divided into two advertisement areas 1 and 2.

Accordingly, the advertisement content requested by the advertiser 1 is displayed in the advertisement zone 1 of the predetermined advertisement terminal device at the time A of the YY month ZZ date XX, which is due to be displayed, and the advertisement content requested by the advertiser 3 is displayed at the time B. In the C time zone, the advertisement content requested by the advertiser 1 is displayed again.

In the advertisement area 2 of the predetermined advertisement terminal device, the advertisement content requested by the advertiser 2 will be displayed in the time zone A on the same day, the advertisement time requested by the advertiser 4 will be displayed in the time zone B, and the advertiser 3 is again in the time zone D. The requested advertisement contents are displayed.

As can be seen from the above schedule information, the advertisement contents of the advertiser 1 and the advertiser 2 are displayed in each advertisement region 1 and the advertisement region 2 in the time zone A of the same date that the advertisement exposure is possible, and multiple advertisements are possible in the time zone B. And the advertisement contents of the advertiser 4 are displayed in each advertisement region 1 and the advertisement region 2, thereby showing that multiple advertisements are possible.

In this case, the advertiser may have different advertisers for each of the screen areas, and the advertisement exposure time may be operated differently. Accordingly, the advertising lease and management can be operated separately.

Hereinafter, an advertisement method and a promotional advertisement method capable of multiple advertisements using the multiple advertisement system will be described.

8 is a flowchart illustrating a multiple advertisement method according to an embodiment of the present invention.

First, the advertising agency registers in advance advertising information, that is, information about an advertisement terminal device (for example, a management number for distinguishing each advertisement terminal device, an installation region, etc.), and then displays each advertisement terminal device. Information on a plurality of advertisement areas set by dividing the screen layout is also registered in advance (S100).

In this case, the plurality of advertisement areas may be set and changed in real time by a system administrator or an advertiser. In this case, the plurality of advertisement areas may be set to various sizes and numbers according to the screen size and the advertisement target of the advertisement terminal device.

The rental price for each set advertisement area may be differently set according to the size and location of the advertisement area, the advertisement exposure time, the advertisement exposure period, and the installation area condition of the advertisement terminal device corresponding to the plurality of advertisement areas.

Therefore, in the registration step, a process of setting and registering a rental price for each advertisement area may be further included.

Subsequently, the advertisement agency leases to a plurality of advertisers through the web site associated with the advertisement scheduling server 200 of FIG. 2 based on the registered information and receives the advertisement (S120).

Subsequently, when an advertisement request is requested from a plurality of advertisers through the web site, an advertisement area of any of the plurality of advertisement areas that can be advertised is allocated to the corresponding advertiser to organize and execute an advertisement (hereinafter, referred to as scheduling) (S130 and S140). ).

In the above step, a plurality of advertisers can register by setting the advertisement exposure conditions for the advertisement through the advertiser terminal device accessible to the website, and the advertisement area is directly assigned according to the advertisement exposure conditions registered by the advertiser. Can be scheduled.

If the type of advertisement is an event / promotional advertisement, the event / promotional advertisement may be registered through the web site of the promotion management server (400 of FIG. 2) that manages and provides an event / promotion service.

Detailed description thereof will be described with reference to FIGS. 9 and 10.

Thereafter, the advertisement content is posted to the corresponding advertisement terminal device in accordance with the information scheduled through the web site and exposed (S150).

According to the above process, an indoor / outdoor advertisement can be rented and ordered to a plurality of advertisers online, and the plurality of advertisers can directly organize and execute the advertisements according to the desired advertisement exposure conditions.

Referring to FIG. 9, a method of organizing and executing an advertisement directly when an advertisement is requested by a plurality of advertisers as described above is illustrated.

First, a plurality of advertisers access a specific web site through online to use an advertisement service and log in as a member (S131).

A specific web site is linked with an advertisement scheduling server that is in charge of organizing and executing an advertisement, and an application or application that provides advertisement related services such as advertisement request, registration, execution, and payment service is constructed.

At this time, a plurality of advertisers may be a member to the web site through a predetermined authentication step, or may be used as a non-member, in this case, all of the management number for the advertiser can be given.

After that, the logged in advertiser sets and inputs an item for an advertisement exposure condition to expose an advertisement on a web site (S132).

The item for the advertisement exposure condition includes a region, a time zone, a period, an advertisement terminal device, an advertisement estimated cost, etc. to which the advertisement is to be exposed.

When the setting for the advertisement exposure condition is input from the advertiser as described above, the website searches for a rentable advertisement area according to the input advertisement exposure condition, displays the searched result, and guides it (S133).

Then, the advertiser selects the corresponding advertisement area if the desired advertisement area exists in the guided screen, and if the desired advertisement area does not exist, the advertiser returns to step S132 to reset the advertisement exposure condition again (S134 and S135).

Thereafter, after selecting the desired advertisement area, the advertisement content to be exposed is registered to complete the advertisement registration (S136). The registered advertising content may be updated by the advertiser in real time.

Thereafter, the advertiser may be requested to pay an advertisement cost.

Meanwhile, in the case of an advertisement requested by an advertiser in the advertisement method made through the above process, a promotion may be performed as follows.

10 is a flowchart illustrating an advertisement method for processing an advertisement according to an embodiment of the present invention when it is a promotion.

After the promotion advertisement is exposed through the corresponding advertisement terminal device, it is determined whether a consumer who is a customer participates (S200 and S210).

That is, if there is no consumer's participation, the operation is performed (S220). If there is consumer's participation in the exposed promotional advertisement, the advertising agency receives participation information from the corresponding advertisement terminal device in which the consumer participates (S230).

In this case, the participation information may include various information according to the type of promotion advertisement, and basically includes personal information of the consumer who participated in the promotion and information on the corresponding advertisement terminal device (in particular, a management number of the advertisement terminal device). .

This is to provide a price for participation to the corresponding consumer who is won through a recommendation later, and to perform a statistical aggregation of the promotional advertisement.

Thereafter, the advertising agency aggregates the participation information received from the plurality of advertisement terminal devices, updates the participation status of the promotion advertisement, and returns the latest participation status information to the corresponding advertisement terminal devices (S240 to S260).

Then, the advertisement terminal device during the promotion advertisement may receive real-time participation status information from the advertising agency to display the advertisement contents reflecting the latest participation results, thereby enabling the consumer to participate in real time.

If, on a first-come, first-served basis, it is possible to notify in real time the first-come-first-served deadline by displaying advertisement contents reflecting the latest participation results (S270).

Although embodiments of the present invention have been described above with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features thereof. I can understand that.

Therefore, since the embodiments described above are provided to completely inform the scope of the invention to those skilled in the art, it should be understood that they are exemplary in all respects and not limited. The invention is only defined by the scope of the claims.

1 is a conceptual diagram of a multiple advertisement service according to the present invention.

2 is a block diagram illustrating a multiple advertisement system according to an embodiment of the present invention.

3 is a block diagram illustrating a configuration of an advertisement scheduling server in a multiple advertisement system according to an embodiment of the present invention.

4 is a block diagram showing the configuration of the database shown in FIG.

FIG. 5 is a diagram illustrating an advertiser-specific database based on the configuration of the database illustrated in FIG. 4 as an example.

6A to 6C are various embodiments illustrating a screen configuration of an advertisement terminal device in a multiple advertisement system according to the present invention.

7 is a diagram illustrating a display of multiple advertisements according to screen division of the present invention.

8 is a flowchart illustrating a multiple advertisement method according to an embodiment of the present invention.

FIG. 9 is a flowchart for explaining in detail the multiple advertisement method of FIG. 8.

10 is a flowchart illustrating an advertisement method for processing an advertisement according to an embodiment of the present invention when it is a promotion.

** Explanation of symbols for main parts of drawings **

100: advertiser terminal 200: advertising scheduling server

300: promotion management server 400: ad integration operating server

500: advertising terminal 600: wireless terminal

700: wired terminal device 810: Internet

820: wireless network 830: wired network

210: targeting management module 220: advertising management module

230: lease / payment module 240: UI management module

250: Statistics Management Module 260: Database

261: advertiser / ad terminal information 262: advertisement schedule information

263: Screen UI Information 264: Lease Information

265: statistical data information 510, 520, 530: one screen

511, 512, 521 to 523, 531 to 535: Advertising areas 1 to 10

Claims (19)

An advertiser terminal for allowing a plurality of advertisers who wish to advertise to input schedule information for the advertisement and register advertising content in real time; An advertisement terminal device which divides one screen into a plurality of advertisement regions and displays the advertisement contents in multiple advertisement regions; And When an advertisement request is requested from the plurality of advertisers, the schedule information and the advertisement content received from the advertiser terminal device are received through the Internet, and an advertisement area of the advertisement terminal device matching the schedule information is allocated to schedule an advertisement. And manages ad scheduling server Multiple advertisement system capable of displaying multiple advertisements including a. The method of claim 1, The ad scheduling server, A targeting management module that manages information for each advertisement terminal device, region, time, and period; An advertisement management module managing the advertisement content and schedule information for each advertiser; A lease / payment module for renting an advertisement area available for lease in each advertisement terminal device to the plurality of advertisers and in charge of a settlement service according to the lease; A UI management module for managing a layout configuration according to screen division of the advertisement terminal device; A statistics management module for generating statistics reporting by counting and analyzing the advertisements; And Database that records various advertisement-related information associated with the module Multiple advertisement system capable of displaying multiple advertisements including a. The method of claim 2, The database, Information about the plurality of advertisers and the advertisement terminal device; Schedule information for each advertiser including an advertisement terminal device selected by the plurality of advertisers and an advertisement area, an advertisement exposure area, an advertisement exposure time, an advertisement exposure period of the advertisement terminal device, Screen UI information including relevant information on a plurality of advertisement areas divided on a screen of the advertisement terminal device; Rental information for the plurality of advertisement areas, and Statistics data information that aggregates the statistics according to the ad impressions Multiple advertisement system capable of displaying multiple advertisements comprising a. The method of claim 1, The advertiser terminal device is a multiple advertisement system capable of displaying multiple advertisements, characterized in that the wired / wireless terminal that can be connected to the advertisement scheduling server through the Internet. The method of claim 1, The advertising terminal device, A display for displaying the advertisement content in the plurality of advertisement areas, and A controller for controlling a screen layout to divide the one screen into a plurality of advertisement areas Multiple advertisement system capable of displaying multiple advertisements comprising a. The method according to claim 1 or 5, The advertising terminal device is installed indoors / outdoors, And a wired / wireless terminal connected to the advertisement scheduling server through the Internet. The method of claim 1, The advertisement terminal device is a multiple advertisement system capable of displaying multiple advertisements, characterized in that the individual advertisement for each advertisement area. The method of claim 1, The advertisement area is a multiple advertisement system capable of displaying multiple advertisements, characterized in that the number and size is different depending on the size and the target of the advertisement terminal device. The method according to claim 1 or 8, The advertisement area is a multiple advertising system capable of displaying multiple advertisements, characterized in that the rental price is different according to the size and location. The method of claim 1, And a promotion management server for managing and providing an event / promotion service desired by the advertiser. The method of claim 10, The promotion management server, The event / promotion service is templated and constructed according to various types and methods, and when the customer's participation occurs in the event / promotion registered by the advertiser, the customer's participation information is aggregated in real time. The multi-advertisement display capable of displaying multiple advertisements, characterized in that for transmitting the result of the participation to the advertising terminal providing the event / promotion. The method according to claim 1 or 10, Multiple advertisement system capable of displaying multiple advertisements further comprising an advertisement integrated operation server that manages the system operation and network of the advertisement scheduling server or the promotion management server, and controls interoperation between the servers. (a) pre-registering the information on the advertisement terminal device that can be advertised and the information on the plurality of advertisement areas set by dividing the screen layout of the advertisement terminal device; (b) obtaining an advertisement by renting the set plurality of advertisement areas to a plurality of advertisers online; (c) when an advertisement request is requested from a plurality of advertisers through the online, allocating to one of the plurality of advertisement regions and scheduling the advertisement directly by the advertiser; And (d) exposing and displaying advertisement content in an advertisement area of a corresponding advertisement terminal device according to the scheduled information. Multiple advertisement method capable of displaying multiple advertisements comprising a. The method of claim 13, In step (c), (c-1) the plurality of advertisers logging in to a web site via the online member; (c-2) setting a plurality of advertisement exposure conditions that the plurality of advertisers want to display an advertisement; (c-3) searching for a rentable advertisement area according to the set advertisement exposure condition and displaying a result; (c-4) If the advertisement area desired by the plurality of advertisers exists, select the corresponding advertisement area. If the advertisement area desired by the plurality of advertisers does not exist, returning to step (c-2) to determine the advertisement exposure condition. Resetting; (c-5) selecting the desired advertisement region and then registering advertisement contents to be exposed; And (c-6) requesting the advertiser to pay the advertisement cost Multiple advertisement method capable of displaying multiple advertisements comprising a. The method of claim 14, The advertisement exposure condition is a multiple advertisement method capable of displaying multiple advertisements, characterized in that the information including the region, time zone, period, and estimated cost of advertising to expose the advertisement. The method of claim 14, Step (c-1), Multiple advertisement method capable of displaying multiple advertisements, characterized in that the management number is assigned to the advertiser logged in the member. The method of claim 13, In step (a), And selecting and registering rental prices for the plurality of set advertisement areas. The method of claim 17, Rental prices for the plurality of advertising areas, The multiple advertisement method capable of displaying multiple advertisements according to the size and location of the plurality of advertisement regions, an advertisement exposure time, an advertisement exposure period, and an installation region condition of the advertisement terminal device corresponding to the plurality of advertisement regions. The method of claim 13, (e) determining whether an advertisement exposed through the advertisement terminal device participates from a consumer in case of an event / promotion; (f) receiving the consumer's participation information input through the advertisement terminal device and counting in real time if there is participation from the consumer; And (g) returning the aggregated participation result to the advertisement terminal device in real time and displaying the result; Multiple advertisement system capable of displaying multiple advertisements further comprising.

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