KR20210056775A - Shared Signboard Service System and a metho for operating the system - Google Patents

Abstract

According to a shared signboard service of the present invention, traditional wall signboards, which are individually installed and independently managed for the purpose of displaying a store name by each store owner, are reborn as network-connected digital shared signboards by fusion with ICT technology to be used for multiple purposes by displaying self-advertisement, third-party advertisement, and public information content in addition to trademark display, and a signboard replacement procedure can be replaced only by charging display content, thereby reducing the cost of replacing the signboards and preventing environmental problems.

Description

Shared Signboard Service System and a metho for operating the system}

The present invention relates to a shared signboard service system and a system operating method. More specifically, the present invention specifies a structure of a shared signboard connected by a network and capable of dividing a display area and a method of distributing advertisement revenue accordingly, and supports a third-party advertisement using a shared signboard by distinguishing between a signboard mode and an advertisement mode, It relates to a shared signage service system that can utilize a shared signboard in the form of a digital bulletin board in connection with an external system such as public data.

With the advent of the sharing economy, various sharing economy models such as car sharing, home sharing, and office sharing have emerged, but the model for sharing signboards has not yet appeared.

Signboards are distinguished from digital billboards, which mainly perform advertising functions to inform consumers of information on products or services in that they mainly function as a mutual indication of each store's business entity. Signboards do not generate monetary profits other than advertising effects instead of occupying and owning, while the store owner, which is the tenant, mainly bears the installation and management costs, whereas digital billboards used for billboard advertisements, billboard advertisements, elevator advertisements, etc. are digital. There is a difference in that the advertising media operator bears the installation and management cost, and instead of taking possession and ownership, it publishes an advertisement for a third party and distributes the advertising revenue to the building owner.

Signs and billboards are common in that they use a certain area of space to transmit information, but because the subject of use and the contents of the posting have been strictly distinguished by legal and customary purposes, sharing signboards with each other is physically implemented. Not only was it difficult to do it, but it was also difficult to accept it easily emotionally.

Small business owners, such as small business owners and self-employed, represented by small and medium-sized businesses usually place signboards at the top of their stores, but only expose their name or brand.More specifically, to advertise their products or services, separate billboards and placards. As the advertising media of the store had to be used, it resulted in inefficient use of the signboard space at the top of the store.

In addition, since it is common to individually configure and operate signboards for each store, it is often recognized as environmental pollution because it is difficult to achieve unity and damages the appearance of buildings.If the store owner changes due to the suspension or termination of the lease contract, etc. Sign replacement costs, such as having to re-manufacture and install signboards, are incurred, and the waste of resources and environmental problems caused by the scrapped signboards has reached a serious situation.

Accordingly, alternatives have been proposed to prevent duplicate investment by digitizing signboards or billboards, one of which is Korean Patent Publication No. 10-2015-0031506 (published date: March 25, 2015, name: digital signboard and Billboard System) digitizes signboards or billboards, connects the network to a remote server, and displays the contents of advertisements input from user terminals such as computers and tablet PCs on a digital billboard.However, the legal and customary differences between signboards and billboards are disclosed. Since it has not been admitted at all, it is simply a technology that displays the contents of a user terminal through a remote display device, and it has not been able to propose a plan that effectively separates the function as a signboard and the function as a billboard and uses them in a complementary manner.

Republic of Korea Patent Publication No. 10-2015-0031506 (published date: March 25, 2015, name: digital signage and billboard system)

In the present invention, by fusing traditional wall signs, which are individually installed and independently managed by each store owner for the purpose of store mutual display, with ICT technology, reborn as a network-connected digital shared sign, in addition to trademark display, self-advertising, Third-party advertisements and public information contents can be displayed for multipurpose use, and the sign replacement procedure can be replaced only by changing the display contents, thereby reducing sign replacement costs and providing a shared signage service that can prevent environmental problems. .

In addition, the present invention converts the existing signboard space into a profitable space with economic added value by installing a shared signboard at a regional hot place and using it for multipurpose purposes such as advertising media and digital bulletin boards in addition to signboards, and as a new digital outdoor advertising medium. While creating a new market in the area of shared signage, it aims to provide a shared signage service as an optimized advertising method for small business owners and self-employed people.

In addition, an object of the present invention is to provide a shared signage service capable of displaying signboards or advertisement contents differently according to different types of business in one store according to time slots or periods.

The shared signboard service system of the present invention for achieving the above object comprises: at least one shared signboard unit having a predetermined size corresponding to a plurality of individual signboards; A content control computer for storing content to be displayed by each of the shared signboard units and providing the content to the shared signboard unit according to a display schedule; And a shared signboard operation server that stores and edits the content and the display schedule including a signboard image, an advertisement image, and a bulletin board image, and transmits the completed content and the display schedule to the content control computer.

In addition, it further includes an operation DB for managing various data used for operation of the shared signage service system, and the data includes physical installation of shared signboards such as building data, wall data, and floor data in addition to data on the shared signboard unit. Data on sign space providers including location data, occupant reference cell (S-cell) data, store owner (tenant) data, and building owner (rental) data, advertisement content reference cell (C-cell) data, advertiser data , Advertisement content data, advertiser campaign data, advertisement execution data, advertisement account data, and advertisement content data including signboard price rating data.

In addition, it further comprises a store management system provided for each store that provides a space to install the shared signage unit and transmits business status data necessary for providing a shared signboard service to the shared signboard operation server in connection with an internal POS system, wherein the Data transmission between the store management system and the shared signboard operation server is performed through a web application server, and data of each store management system required to provide a shared signboard service is managed by the operation server.

In contrast, the content control computer is provided for each store that provides a space to install the shared signage unit, and in connection with the internal POS system, it creates and manages the business status data and self-advertising content data necessary for providing the shared signage service, and the operation server And the sales status data and self-advertising content data may be managed by the content control computer.

On the other hand, the shared signage unit is configured to independently control the displayed content as a composite form of a plurality of small display cells, and the cells are areas in which fixed S-cells and advertisement contents defined as unique signage areas for each store are displayed. Each advertisement is divided into dynamic C-cells that are defined with different sizes, and the distribution of advertisement revenue by S-cell is based on the area ratio of the C-cell advertisements allocated to each S-cell.

In addition, the shared signage ID system applied to the shared signboard unit consists essentially of a building-specific ID a, each wall ID b of the exterior wall of the building, an ID c for distinguishing each floor of the building, and an ID d assigned to each shared sign unit. , The shared signboard unit is discontinuous or the size of the shared signboard unit is smaller than the entire horizontal width of the building, so a separate uninstalled ID x is assigned and managed even in the space on the wall of the building where the shared signboard unit is not installed.

In addition, the shared signage unit is switched to a digital signage mode, a digital advertisement mode, or a digital bulletin board mode according to a time zone, and the digital signage mode is a mode for displaying signboards of each store that provides a space to install the sharing unit, The digital advertisement mode is a mode for displaying advertisements of each store or a signboard or advertisement of another store, and the digital bulletin board mode is a mode for displaying public information.

In addition, the shared signboard unit is formed in a horizontal integral type, so that the horizontal length corresponds to the horizontal width of the building.

In addition, a plurality of the shared signboard units may be installed in different buildings and interworked with each other to display advertisements or public information. In particular, the different buildings are buildings arranged along a predetermined road section or in a hot place, which is a predetermined densely populated place.

Meanwhile, even while the digital advertisement mode or the digital bulletin board mode is running, a small signage for each store that provides a space to install the shared signage unit may be displayed on the content within the range of each store area of the shared signage unit. In this case, the small signboard for each store can be inserted into the content in the form of a widget.

In addition, an affiliate data system operated in relation to one or more stores is interlocked with a separate mobile app and the operation server, and the advertisement of the mobile app is displayed on the shared sign unit, and the status of the product or service provision of the store is It is displayed on the shared signboard unit to induce purchase or reservation of the product or service through the mobile app.

In addition, an affiliate data system operated in relation to one or more stores may interwork with a separate in-store display and the operation server, and content displayed on the in-store display may be displayed on the shared sign unit in real time.

In addition, a QR code is displayed in a predetermined area of the shared signboard, access to the mobile app is possible through photographing the displayed QR code, and information on a specific content portion displayed on the shared signboard is input to the user from the mobile app. And the interactive advertisement in which the mobile app responds to the input of the information using a multimedia-related function of the user terminal.

In addition, one or more cameras are installed in at least a part of the shared signage unit to capture an image of a pedestrian and generate and generate predetermined multimedia content using the photographed image, and one installed in at least a part of the shared signage unit The advertisement viewing rate can be measured through interactive advertisement execution performed using the above camera and a separate mobile app linked to the operation server.

In addition, in the digital bulletin board mode, it is possible to perform a public service function of displaying cultural contents, and the brightness of the shared signboard unit may be adjusted according to a preset value or may be changed according to ambient illumination sensed in real time.

According to the shared signage service of the present invention, traditional wall signboards that are individually installed and independently managed by each store owner for the purpose of displaying the store name are recreated into network-connected digital shared signboards by fusion with ICT technology. In addition to the display, it can be used for multiple purposes by displaying self-advertising, third-party advertisements, and public information content, and sign replacement costs can be reduced and environmental problems can be prevented as the sign replacement procedure can be replaced only by changing the display content.

In addition, when different types of business are conducted in one store according to time or period, such as a recently emerging shared kitchen type store, it is possible to display a signboard or advertisement content differently accordingly.

In addition, by installing shared signboards in regional hot places and using them for multipurpose purposes such as advertising media and digital bulletin boards, in addition to signboards, the existing signboard space is converted into a profitable space with economic added value. While creating a new market, optimized advertising means are provided for small business owners and self-employed people.

In particular, in the case of shared signboards, it is a more suitable model for shopping centers, hot places, etc., so the advertising effect is great, and compared to the existing advertising media such as newspapers and broadcasting, where all advertising costs are paid and used, the signboards are shared with each other and revenue is distributed. Through this method, there is a characteristic that a higher advertising effect can be obtained at a remarkably low cost.

On the other hand, from the perspective of the building owner, the existing signboard space can be rented to a shared signboard service provider to use it as a profit space, and the signboard space of a store that has not been opened can also be used as a source of revenue through lease. The burden of production can be relieved, the aesthetics and residual value of the building will increase, and self-advertising such as rental announcements of empty stores can be effectively carried out through shared signboards, and additional revenue can be generated by distributing advertising revenue from shared signboard operators. There is an advantage that can be created.

For store owners or franchise affiliates headquarters, the existing store signage space can be shared with neighboring store owners and used as a profit space, and there is no need to install a separate signage even when entering the store, so it is economically profitable, events, discounts, and menus. The contents of the signboard can be changed as needed and used for marketing, and you can select multiple signboards in the vicinity in addition to your own signboard at the same time or place your own advertisement on a hot place to enhance the advertising effect. Marketing can be effectively carried out by linking advertisements in mobile apps or indoor advertisements in stores with advertisements on shared signboards, and there is an advantage of generating additional revenue by distributing advertising revenue from shared signage providers.

On the other hand, from the standpoint of local governments or central governments in charge of licensing signs and advertisements, it is possible to improve the appearance of the city and effectively deliver public service advertisements to residents by inducing a shared sign that has significantly improved aesthetic appearance compared to existing signboards. By supporting the installation of shared signboards for local small business owners and self-employed persons, the effect of revitalizing the local economy can be obtained.

In addition, in the case of a shared signage manufacturer that supplies shared signage facilities, in addition to simply supplying the shared signage equipment to the shared signage service provider, they collaborate with the shared signage service provider through rental, leasing, etc. to generate profits from the shared signage service. You can implement new shared business models.

1 is a conceptual diagram of a shared signboard service of the present invention.
2 is an exemplary view of using a signboard mode of a shared signboard according to the present invention.
3 is an exemplary view of using an advertisement mode of a shared signboard according to the present invention.
4 is a diagram illustrating an example of using a digital bulletin board mode of a shared signboard according to the present invention.
5 is a view showing the concept of switching the operating mode of the shared sign according to the type of content displayed in the shared sign service of the present invention.
6 is a view showing a horizontal integrated unit and a horizontal/vertical composite integrated unit as an exemplary configuration of a shared signboard of the present invention.
7 is a network configuration diagram of a shared signboard service system according to the present invention.
8 is an exemplary configuration diagram of a shared signboard operation DB according to the present invention.
9 is an exemplary view of a multi-building arrangement type shared signboard according to the present invention.
10 is an exemplary view of a hot place type shared signboard according to the present invention.
11 is a diagram illustrating a concept of sharing shared signboards installed on a specific road section and a specific road according to an embodiment of the present invention.
12 is a diagram illustrating a concept of sharing shared signboards installed in a plurality of buildings having a common property located in a specific area according to an embodiment of the present invention.
13 is a diagram illustrating a configuration in which advertisement and marketing are performed by simultaneously using shared signboards for each specific city or region according to an embodiment of the present invention.
14 is an exemplary view of mode switching of a shared signboard according to the present invention.
15 is a view showing each area of the building in which the shared signboard of the present invention is installed.
16 is a diagram illustrating a shared sign ID system applicable to the shared sign service of the present invention.
17 to 21 are various exemplary diagrams of a digital advertisement mode service of a shared signboard according to the present invention.
22 is an exemplary diagram of a digital bulletin board service of a shared signboard according to the present invention.
23 is an indoor-outdoor connection advertisement example diagram of a shared signboard according to the present invention.
24 is an exemplary view of O2O advertisement of a shared signboard according to the present invention.
25 is an exemplary diagram showing an interactive advertisement of a shared signboard according to the present invention.
26 is an exemplary diagram of a cultural content advertisement of a shared signboard according to the present invention.
27 is a diagram showing an exemplary configuration for automatically controlling the luminance of a shared signboard in order to increase customer visibility according to an embodiment of the present invention.
28 is a block diagram of a shared sign unit used in the shared sign service system of the present invention.
29 is a conceptual diagram of a fixed S-cell and a dynamic C-cell of the shared signboard unit of the present invention.
30 is a diagram illustrating an exemplary revenue distribution according to a fixed store cell and a dynamic content cell according to the present invention.
31 and 32 illustrate another embodiment of connecting a content control computer, a store management system, and an operation server of the shared signboard service system according to the present invention.

Specific structural or functional descriptions of the embodiments according to the concept of the present invention disclosed in the present specification are only exemplified for the purpose of describing the embodiments according to the concept of the present invention, and the embodiments according to the concept of the present invention are in various forms. And is not limited to the embodiments described herein.

Since the embodiments according to the concept of the present invention can apply various changes and have various forms, the embodiments will be illustrated in the drawings and described in detail in the present specification. However, this is not intended to limit the embodiments according to the concept of the present invention to specific disclosed forms, and includes all changes, equivalents, or substitutes included in the spirit and scope of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a conceptual diagram of a shared signboard service according to the present invention.

The shared signboard service provider 20 provides a shared signboard service by attracting regions and buildings to provide a shared signboard service, installing a shared signboard through facility investment, and establishing a management and operation system.

Areas where shared signage services are provided and owners or store owners such as small business owners and self-employed persons in buildings are a signage space provider 10 that leases or owns a shared signboard installation space. Instead of providing a space to install a shared signboard to the shared signboard service provider 20, they secure a shared signboard facility without additional investment cost. In the case of a new building, the building owner or the client may become the sign space provider 10, and the building with the shared sign installed can be divided and individual stores can be rented to the occupants or store owners through lease or the like. In addition, the building owner or the client has the right to allow or consent to the installation of a shared sign on an existing building.

The users 30 of the shared signboard service are small business owners and self-employed persons in the corresponding area, and are the same person as the signboard space providers 10. In addition, in the case of external advertisements, third parties such as advertisers and business operators may be included in the service user 30, and in the case of performing public service advertisements or bulletin board functions, related public institutions may be included in the service user 30. .

If the service user 30 is a third party who wants to advertise on other people's signboards, he or she must pay a predetermined advertisement fee, which in turn generates advertising revenue to the service provider 20. The service provider 20 uses this advertising revenue to recover equipment investment costs, while distributing and paying part of the advertising revenue to the sign space providers 10 in exchange for providing the sign space.

2 is an exemplary view of using a signboard mode of a shared signboard according to the present invention.

The shared signboard of the present invention is an integral signboard provided by the service provider 20 that supplies the shared signboard service. The vertical length of the shared signboard corresponds to the interfloor space on the outer wall of the building where the signboard is mainly installed, and the horizontal length is configured to correspond to the width of the entire building, so that the entire interfloor space on the outer wall of the building can be used as a signboard or billboard. .

When the shared signboard is used in the signboard mode, the same role as the existing signboard is performed by providing an image similar to a normal signboard image by utilizing an area equal to the signboard space allocated for each store. When the same signboard image is posted for a certain period of time, the video may be stopped for a certain period of time in order to protect the LED pixels of the shared signboard or changed to a signboard of the same store with different contents and colors. However, if different images are temporally provided on the shared signboard, continuous use is possible without such measures.

In the shared signboard of FIG. 2, the size of the signboard space of each store is shown to be the same, but the size of the signboard space occupied to display the signboard may be different because the rental area is different for each store. Therefore, in the present invention, the shared signboard is fixed to each store. The size of the S-Cell (S-Cell. Store Cell), which is a signboard space area allocated as, is also provided to correspond thereto.

3 is an exemplary view of using an advertisement mode of a shared signboard according to the present invention.

When the shared signboard is used in the advertisement mode, the space allocated for each store is ignored and the space is dynamically allocated according to the advertisement area to faithfully function as a billboard. In this specification, the case of displaying content other than its own signage, i.e., its own advertising video, signage or advertising content of other stores or third parties, from the standpoint of individual store owners, is referred to as an advertisement mode. It is also possible to distinguish between signboards and advertisements and apply them in signboard mode and advertisement mode, respectively.

When using the advertisement mode, different advertisements can be posted by time and section, and accordingly, the size of the C-Cell (Content Cell), which is an area that is dynamically allocated to each advertisement in the shared signboard for a predetermined period of time, is the size of each advertisement. It varies from time to time depending on the area occupied by the house.

As shown in FIG. 3, when an advertisement of an advertiser, which is a third party, is posted through the entire shared signboard, which is an integrated display panel, the characteristics of the integrated construction of the shared signboard of the present invention are maximized, and the advertisement effect is also doubled. However, unlike this, a number of different advertisements may be posted for each shared signboard section, which will be described later.

4 is a diagram illustrating an example of using a digital bulletin board mode of a shared signboard according to the present invention.

When the shared signboard is used in the bulletin board mode, public information such as election information, convenience information, and news can be provided by using the shared signboard space. The digital bulletin board mode is an operation mode in which a public information provider including a local government providing various public information including various living information, disaster information, and the like, and related organizations, uses a shared signboard.

Here, the signage mode, advertisement mode, and digital bulletin board mode have been described separately, but in actual use, the signboard function, advertisement function, and digital bulletin board function can be performed simultaneously for each shared signboard section, and the signboard function, advertisement function, and digital bulletin board function for each floor Various changes are possible, such as allowing the function to be performed alternately.

5 is a view showing the concept of switching the operating mode of the shared sign according to the type of content displayed in the shared sign service of the present invention.

The shared signboard can basically operate alternately in (digital) signage mode, (digital) advertisement mode, and digital bulletin board mode. In other words, in normal times, the shared signboard operates as a digital signage mode that functions as a signboard of an individual store, and operates as a digital advertisement mode that exposes advertisements from third-party advertisers, etc. according to the scheduling information, or the subject providing public information It can be operated in a digital bulletin board mode that exposes various public information provided.

Digital signage mode is an operation mode in which store owners, including store owners, small business owners, and self-employed persons, use shared signage as a digital signage to display their name and trademark.In this operation mode, the store owner's name, business hours, holidays, and contact information Contents including, for example, may be displayed in a predetermined area of the shared signboard together with a name, a trademark, and the like.

In the case of the digital advertisement mode and the digital bulletin board mode, advertisement contents or public information contents are basically displayed, and information related to a sign, such as the name of a store where the advertisement board is located, and a trademark may be displayed together with the advertisement contents. Unlike a dedicated billboard such as an ordinary billboard, the shared signboard of the present invention basically integrates and operates the signboards of each store, so in any mode, information related to the signboard of the store where the billboard is located is stored in a partial area of the shared signboard. It is desirable to operate so that it is possible to display.

6 is a view showing a horizontal integrated unit and a horizontal/vertical composite integrated unit as an exemplary configuration of a shared signboard of the present invention.

The horizontal integrated unit and the horizontal/vertical combined integrated unit illustrated in FIG. 6 are only one example, and the appearance of the shared signboard applicable to the present invention is not limited thereto, and the shared signboard covers the whole of one or more walls of a specific building. It may be formed so as to be formed, or may be configured to have a specific shape on one or more wall surfaces.

7 is a network configuration diagram of a shared signboard service system according to the present invention.

The shared signboard service system includes a shared signboard unit 100 having a predetermined size corresponding to a plurality of individual signboards (note: only one shared signboard unit is shown for the purpose of explanation), each building in which the shared signboard unit 100 is installed, or Contents such as a content control computer 200 that is provided for each floor and stores content to be displayed by the shared signage unit 100 and supplies the content to the shared signage unit 100 according to a display schedule, a signboard image, an advertisement image, and other bulletin board images And a shared signboard operation server 400 that stores and edits the display schedule and supplies the completed content and the display schedule to the content control computer 200.

Between the content control computer 200 and the shared signage unit 100, a plurality of display controllers 250 for controlling the display of the shared signage unit 100 for each predetermined physical section according to an instruction from the content control computer 200 Is inserted, and the shared signboard unit 100 and/or the display controller 250 is provided with a networking function for supporting wired or wireless communication with the content control computer 200.

A database 450 for storing data such as content used in the operation server 400, a display schedule, a shared signboard ID, and a cell structure is provided to the operation server 400. The operation server 400 also receives various public information such as weather information, environment information, traffic information, disaster information, CCTV video information, etc. in connection with the open public data system 500 provided by the government, local governments, and public offices, and a shared signboard unit. It can be provided as (100).

The content control computer 200 is linked with the store management system 300 of each store to provide various information such as information on the number of vacant seats, information on the number of waiting people, event information, campaign information, business hours information, CCTV video information in the store, etc. It can be secured and processed to be displayed through the shared signboard unit 100. The process of processing such information may be directly implemented in the content control computer 200, but the information secured from the store management system 300 is sent to the operation server 400 through the content control computer 200 and processed into image information. The processed image information and related schedule may be sent back to the computer 200 for controlling the content.

The store management system 300 may be implemented in a form including or linking with a POS system in the store. In addition, an information input web application server (WAS) for registering signboard operation information and advertisement content information input through the store management system 300 to the operation server 400 may be additionally provided.

The store management system 300 connected to the POS of the store is arranged for each store and is connected to the content control computer 200 provided for each building or floor, so that data transmission between the store management system 300 and the operation server 400 is possible. It is performed through the computer 200 for content control, and all data of each store management system 300 required for providing a shared signboard service is managed and stored in the operation server 400 and the operation DB 450 at a remote location. The content control computer 200 for performing these functions is a server-class computer, and the store management system 300 is preferably a personal PC provided for each store.

If the store is a franchise store, the affiliate data system 600 of the head office connected to each store management system 300 and the operation server 400 of the present invention can be linked, and in this case, event information, campaign information, etc. for each store It may be provided to the operation server 400 and used for image information processing. In addition, various information such as information on the number of vacant seats for each store and information on the number of people waiting may be transmitted to the operation server 400 through the affiliate data system 600 instead of the content control computer 200.

The shared signboard operation server 400 integrates and manages the shared signboard operation service system, and has functions such as account management, signage management, information management, content management, statistics management, and settlement management for this purpose. In addition, an information data generation system including a public API interworking module and a web crawler may be added between the open public data system 500 and the operation server 400 in order to import data from the open public data system 500. In addition, a data consistency verification system for periodically checking data of the information data generation system to maintain data consistency and reporting and correcting data errors may be connected to the information data generation system.

In addition, an advertisement content operation system that registers advertisement contents to be displayed on a shared signboard, advertisers, and advertisement schedules in the operation server 400 in connection with the advertisement agency system, advertisement contents scheduled by the operation server 400, and sources of public information. A content download web application server used to download the schedule to the content control computer 200, and an advertisement content storage for storing multimedia contents such as images and images as advertisement sources may be additionally provided.

In addition, a web application server for a reporting system (WAS) that transmits the status of the shared signage service system, content display status information, etc. to a reporting system included in the operation server 400, and content operation results are analyzed, and report statistics are recorded. A log analysis system for generating and transmitting errors of the shared signboard system to the reporting system may be additionally provided.

8 is an exemplary configuration diagram of a shared signboard operation DB according to the present invention.

Various data used for the operation of the shared signboard service system are managed by the operation DB.These data include, for example, data on the physical installation location of the shared signboard, such as building data, wall data, and floor data, in addition to data on the shared signboard unit. Wow, data on occupant reference cell (S-cell), store owner (tenant) data, building owner (rental) data, data on building sign space provider, advertisement content reference cell (C-cell) data, advertiser data, advertisement content data, advertiser It includes data on advertising content such as campaign data, advertisement execution data, advertisement account data, and signboard price rating data.

The building data, the wall data, and the floor data include information on the building on which the shared sign is installed, the specific location and size of the wall and floor, and are all distinguished through individual IDs, which will be described later.

The shared signage unit data includes not only size information such as the height and width of the signboard, but also the communication method, operation status, operation time, installation company information, and display controller information, and the shared signage S-cell data is a physical cell unit allocated to individual stores. Information, and the shared signboard C-cell data includes content cell unit information of signboard or advertisement content. The S-cell data includes information such as the height and width of the S-cell, resolution, starting point, and ending point, in addition to the S-cell ID and belonging unit ID, and the C-cell data includes information corresponding to the S-cell, as well as the information corresponding to the S-cell. Additional information such as cell exposure price (i.e., ad unit price), rating for calculating ad unit price, and content publication date and start and end times are additionally provided.

In particular, in the C-cell data, even when the advertisement mode is applied, a space for performing a small signage function of the store, providing business information such as business hours and number of waiting people, or providing public information (distinguishing the bottom of each signboard in FIG. 5) Space reference) information may be additionally included, and when information applied to the distinct space is provided in the form of a widget, information such as a display area, height, and width of the corresponding widget may be included.

Since the specific types of the remaining data can be understood with reference to the description of FIG. 8, detailed descriptions thereof will be omitted.

Hereinafter, various types of signs or advertisements that can be provided through various modes of the shared signage service system of the present invention will be categorized into several categories and described.

First, in the case of "signboard type", the unique trade name or trademark of each store is indicated, but each trade name or trademark is listed in a uniform manner according to a predetermined format as possible.

Next, in the case of "general type", a single or multiple contents of a single advertiser are advertised by applying only one advertisement to the entire shared signage unit. Repetitive display of the same trade name or trademark or different images for each specific area are displayed at the same time. It's the way.

Next, in the case of "local type", it is an advertisement for small business advertisers such as local small business owners or self-employed persons, and several advertisers divide a shared signboard area to display their respective advertisement images, trade names, or trademarks.

In addition, in the case of "public interest", public service advertisements or other public information provided by local governments, central governments, or public institutions are provided on at least part of the shared signboard,

In the case of the "cultural type", cultural contents such as various music, moving pictures, and artworks are provided over at least a part of the shared signboard, preferably over the entire shared signboard.

In any case, the name or trademark of the sign space provider's own store at all times in part of the shared sign area even while displaying third-party advertisements for the purpose of complying with regulations related to signage or advertising, or through consultation with signage space providers. It has already been described that it is possible to maintain the signboard function by displaying the symbol.

Now, a description will be made of various operating methods that more effectively utilize the shared signboard of the present invention.

First, Figure 9 is an exemplary view of a multi-building arrangement type shared signboard according to the present invention.

9 is a case in which a space display function is expanded by interlocking shared signage units provided in a plurality of buildings. The display operations of shared signboards installed on the outer walls of a plurality of spatially adjacent buildings are linked to one another through shared signboards of a plurality of buildings. Large advertising content can be displayed, which can greatly increase the immersion of customers who see the advertisement.

Another example of effectively utilizing the shared signboard of the present invention may be a hot place-type shared signboard shown in FIG. 10. An example in which the building-linked advertisement form in FIG. 9 is further expanded spatially is the hot place shared signboard shown in FIG. 10. In the case of installing and operating a shared signboard in a hot place with a large floating population by region, it is a case of displaying dynamic advertisement contents that are interlinked by linking large roadside buildings, buildings on both sides of the road facing each other, and buildings facing each other at a crossroad into one, or displaying super-large advertisements. In the case of displaying content, the advertising effect can be more immersive. For example, if the shared signage units of two or four buildings facing each other are connected to display dynamic advertisement content of interlocking contents, the advertisement effect and immersion can be remarkably improved through the appropriate spatial arrangement of the shared signage units. do. Exciting advertisement contents such as horse racing, car racing, and sports are suitable as advertisements suitable for interlocking with such a horizontal signboard.

11 is a diagram illustrating a concept of sharing shared signboards installed on a specific road section or on a specific road according to an embodiment of the present invention.

Conventionally, a large-screen advertisement could be viewed through an advertisement board in the form of an LED billboard individually installed in a large building along the avenue, but it is different from the embodiment of FIG. 12. In the case of the embodiment of FIG. 12, instead of installing a separate large LED signboard for large-screen advertisement, only the shared signboard units required for advertisement display are systematically linked to a plurality of shared signboard units installed to perform the signboard function. This is because the advertising effect can be maximized while the cost is reduced because it has the advantage of obtaining an advertising effect such as a large billboard that spans hundreds or thousands of meters by driving.

12 is a diagram showing the concept of sharing shared signboards installed in a plurality of buildings with common attributes located in a specific area.

In a case where shared signboards are installed in a plurality of buildings having a predetermined common attribute in a specific area, for example, a building where a specific franchise café is occupied, a building where a specific mart is occupied, the same or Associated advertisements can be displayed.

13 is a diagram illustrating a configuration in which advertisement and marketing are performed by simultaneously using shared signboards for each specific city or region according to an embodiment of the present invention.

The embodiment of FIG. 13 is a concept that expands the embodiment of FIG. 12, and is determined as a case where the same public service advertisement is displayed at the same time on shared signboards installed in multiple buildings of governments and local governments scattered across the country. It shows that advertisements or campaigns can be performed more effectively by linking shared signboards installed in buildings having the common property of. This embodiment may be effectively utilized in the case of a public campaign, various election campaigns, and the like.

14 is an exemplary view of mode switching of a shared signboard according to the present invention.

The characteristic that the shared signboard of the present invention is operated differently from the existing large display board is evident in that the mode is switched using the difference in business hours for each store.

The shared signboard of the present invention focuses on the idea of lending the signboard as a signboard of another store in terms of utilizing idle resources during times when the function of the signboard is unnecessary or when the necessity of the signboard is low while fulfilling the basic function of the signboard. The idea is to share signboards with each other by lending idle signboards to each other.

In Fig. 14, if store A's business hours are from 9:00 to 22:00, the S-cell section occupied by store A among the areas of the shared sign during the business hours displays the signboard image of store A, but the business hours are over. From 22:00 to 3 a.m. on the following day, you can display the video of the signboard of store B, which is open during that hour. Similarly, in the case of store B, which is open from 18:00 to 3 the next day, the image of the signboard of store A can be displayed on the S-cell section occupied by store B from 9 to 16:00, which is the idle time. During the time period from 4:00 to 9:00, when neither is open, the S-cells of both stores may be used for advertisement display purposes for third parties.

This method can be applied similarly between two stores with different days off for each day of the week.For example, on every Monday, which is a holiday of store A, allows store B to share the shared signboard of the corresponding S-cell section, and every Saturday that is the holiday of store B. , On Sundays, store A can share the signboard for the S-cell section.

If a certain S-cell section is used to display the signboard of the store, the S-cell is defined as operating in signboard mode, and the S-cell used to display contents other than its own signboard, such as signboards or advertisements of other stores, is It will be defined as operating in the advertising mode. According to this definition, the concept of sharing a signboard of the present invention can be said to be switching to a signboard of another person or an advertisement mode for advertisement of oneself or another person while a predetermined section of the shared signboard does not operate in the signboard mode. That is, while the shared signboard is switched to the advertisement mode, signboard sharing with neighboring store owners or a third-party advertiser can be said.

15 is a view showing each area of the building in which the shared signboard of the present invention is installed.

The shared signboard of the present invention may be installed on an outer wall of a specific floor of a building, installed only in a specific outer wall area, or installed over a specific outer wall. If the shared signboard is composed of a transparent electric sign, it can be installed on the outer glass wall.

It is possible to identify each shared sign for each installation location of the shared sign, and for this purpose, it is efficient to assign an ID to each building, wall, floor, and shared sign as an identifier and manage it.

16 is a diagram illustrating a shared sign ID system applicable to the shared sign service of the present invention.

The shared signage ID system applied to the present invention consists essentially of a building-specific ID a, an ID b of each wall of the outer wall of the building, an ID c for distinguishing each floor of the building, and an ID d assigned to each shared sign unit. Separate additional IDs can be assigned for surrounding buildings and their walls. On the other hand, even if the shared signboard unit is discontinuous or smaller than the entire horizontal width of the building, it is preferable that a separate uninstalled ID x is assigned to and managed in the space on the wall of the building where the shared signboard unit is not installed.

This ID assignment method not only facilitates intuitive location identification by providing an ID to the shared signboard to match the geographical location or administrative address system of the building, wall and signboard, but also matches data between each shared signboard ID and other operating DB data. It facilitates, in spite of the complex location and structure of the building, the shared signage service can be provided smoothly.

Hereinafter, a specific example of using the shared signboard of the present invention as a digital advertisement mode will be described with reference to FIGS. 17 to 21. It is assumed that the places shown in FIGS. 17 to 21 are the same stores consisting of pharmacies, banks, and hospitals from the left.

Referring to FIG. 17, an advertisement mode is performed in a manner in which a central store where business has not been terminated uses the signboard areas of adjacent stores whose business has terminated as a billboard to promote an event such as a discount event, see FIG. 18 The hospital signboard on the right is operated in a signboard mode during business hours, and the signboards on the left and the middle are operated in an advertisement mode displaying advertisements of other stores outside of the operation.

In this way, the shared signboard of the present invention is configured to change the displayed content according to time and season. According to this configuration, a single store or multiple entities change the business type according to breakfast, lunch, dinner, season, etc., and maximize the efficiency of store use by displaying the name or advertisement corresponding to the changed business type on the shared signboard. It can support small capital startups, etc. On the other hand, in the case of a temporal business change of the same store that shares the kitchen, the menu provided by the store with the changed business type and video information of the shared kitchen are additionally displayed so that users can easily recognize that the business type has changed. Signage content can also be configured.

FIG. 19 is a configuration for displaying signboards or other advertisement contents of other stores in the corresponding region by using the signboard area of stores corresponding to non-business hours as an advertisement mode, and FIG. 20 is an advertisement mode showing the signboard areas for a while during the business of each store. It is a configuration that converts to and displays signboards or other advertising contents of other stores in the region. When the business of each store is closed (Fig. 19), the information of each store that has provided the signage area in the advertisement mode is not displayed, but when each store is open (Fig. 20), while the advertisement of other stores is in progress. In addition, there is a difference in displaying small signage information of each store that provided the signage area in the advertisement mode at the bottom. Such small signage information may be provided as a widget set to a predetermined standard, and necessary information for this must be included in the operation DB linked to the operation server.

21 is a configuration in which advertisements for a corresponding event and participating stores are performed using a shared signboard during a discount event period in a specific commercial area. It is worth noting that the use of shared signage advertisements provides opportunities for small merchants and self-employed people who are unable to install existing signboards on the exterior wall because the store is located inside the building to advertise on the exterior wall of the building where their store is located. Through this, the location or movement of internal stores that cannot be recognized from outside is displayed in the form of a map through a shared signboard and a shared signboard app (Note: a dedicated app to support various functions of the shared signboard), thereby remarkable customer inflow rates. It is also possible to increase it.

22 is an example in which a shared signboard is used in a digital bulletin board mode, and is a configuration for providing various kinds of convenience information associated with public data. In addition to simple life information, it can be used to display public interest campaigns, missing children, real-time news, etc. In the case of a donation campaign, it can be configured to display information on real-time donation counting, so that participation can be actively encouraged. Even in this case, it may be configured to display small signage information of each store owner providing a signage area in a digital bulletin board mode at the bottom of the shared signboard.

23 is an indoor-outdoor connection advertisement example diagram of a shared signboard according to the present invention. 23 illustrates a situation in which an advertisement is displayed instead of a signboard by switching between a signboard mode and an advertisement mode at a store on the left of the three stores. The indoor advertisement and the outdoor advertisement operate in association with each other so that the advertisement image displayed on the display installed inside the store is displayed in the same way in the external shared signboard section. However, for this, as described in FIG. 7, the affiliate data system 600 of the head office connected to each store management system 300 and the operation server 400 of the present invention are operated in conjunction with each other, and indoor advertisement contents of each store are affiliated. It is provided to the operation server 400 through the data system 600 or the content control computer 200 to be configured and scheduled as outdoor advertisement content.

24 is an exemplary diagram of O2O (online to offline) advertisement of a shared signboard according to the present invention. FIG. 24 shows an example in which an advertisement displayed on an online mobile app is displayed equally in a predetermined section of a shared signboard viewed as an offline medium to a viewer, or a content associated with an advertisement of the mobile app is displayed in a predetermined section of the shared signboard. .

In such an environment, it is possible to make purchases and reservations through a mobile app, and for this purpose, information such as the menu, price tag, waiting number, and vacant seats of the corresponding store are not only stored in the mobile app but also in the corresponding store section of the shared signboard. Can be displayed. To this end, the store management system 300 of FIG. 7 provides information such as menus, price tags, waiting people, and the number of vacant seats to the operation server 400, and the affiliate data system 600 connected to the operation server 400 is mobile An environment that supports tasks such as real-time ordering and vacant seat reservations may be provided by linking with the app.

In addition, for example, it may be configured to expose information on real-time reviews and ratings of users who visit the corresponding store on a shared signboard. By linking a mobile app that can upload customer reviews and ratings for products or services, an affiliate data system and a shared signage service operation server, it is possible to provide more differentiated shopping information to locked customers, and to evaluate customer reviews. It is also possible to conduct various marketing such as holding an instant event such as a usage photo contest on a shared signboard.

25 is an exemplary diagram showing an interactive advertisement of a shared signboard according to the present invention.

FIG. 25 shows an example in which a specific advertisement such as an hourly discount event is displayed in a predetermined section of a shared sign according to a store operation situation. In addition to the signboard, event information, which has been conducted through separate posts and flyers, can be more effectively delivered through shared signboards, and through the QR code included in the advertisement content displayed on the signboard, access to the mobile app of the user terminal or O2O marketing, such as photographing the QR code and/or image requested by the mobile app from the advertising content displayed on the signboard and transmitting it to the mobile app, can be conducted.

In this way, it is possible to obtain a response to an advertisement simply by incorporating IT technology, and to provide an interactive advertisement by adjusting the advertisement content schedule according to the response trend to the advertisement. When orders or reservations are received, the response to the event can be processed in real time, as well as the effectiveness of the event can be measured.

Although not shown, by installing one or more cameras in a predetermined area on the shared signboard, it is possible to obtain information of potential customers watching the signboard image or advertisement of the shared signboard. It is also possible to raise awareness of shared signage services through interactive emotional communication with passers-by, such as creating multimedia contents and exposing them to shared signboards.

In addition, for example, by providing real-time vacant seat information on a shared signboard, displaying content that supports real-time joint purchases, such as discounts for filling remaining seats, and displaying a QR code for reservation, potential customers can use the mobile app. It can also be configured to conduct event marketing, such as inducing access to the store's homepage by photographing this QR code.

On the other hand, information such as the number of potential customers, advertisement viewing time, advertisement viewing rate, etc. acquired through such various interactive communication can be used to adjust advertisement content schedules, measure advertisement effects, set advertisement fees, and distribute advertisements.

26 is an exemplary diagram of a cultural content advertisement of a shared signboard according to the present invention. The shared signboard of the present invention is an example in which it is configured to perform a function of public interest as a means of providing street culture contents displaying natural scenery, works of art, and creative works. While performing a kind of digital bulletin board function to display cultural contents, small signboard contents of stores occupying the shared signboard space are displayed at the bottom of the shared signboard, thereby paying the price for sharing the signboard, and at the same time, pedestrians can pay attention to the signboard of the corresponding store. You can provide an opportunity to do it.

27 is a diagram showing an exemplary configuration of automatically controlling the luminance of a shared signboard in order to increase customer visibility. In the daytime when external light such as sunlight is strong, the content of the shared signboard is not easily recognized by users due to external light, so the luminance can be increased, and conversely, the luminance can be slightly lowered in the evening time. As a specific configuration for this, an illuminance detection sensor is additionally installed to detect illuminance near the shared signboard, adjust the brightness of the shared signboard according to the detected illuminance, or set the luminance value for each time in advance and share according to this setting value. You can also adjust the brightness of the signboard.

28 is a block diagram of a shared sign unit used in the shared sign service system of the present invention.

The shared sign unit (Unit) is, for example, the vertical height is set to 1.5m to correspond to the distance between the floors of the building, the horizontal length is composed of an integrated LED signboard set to correspond to the horizontal width of the building. A shared signage unit in the form of a large LED signboard can be configured in a composite form of a number of small displays, and can be individually controlled and physically divided display units will be referred to as cells. A single building may be equipped with a plurality of shared signage units for each floor, front, and side walls, and in this case, the shared signage unit refers to a unit in which content displayed by a control computer is independently controlled. One shared signboard unit is assigned one or more display controllers for display control for each section, but the display controller is only a function of physically controlling the display and is not related to content control.

29 is a conceptual diagram of a fixed S-cell and a dynamic C-cell of the shared signboard unit of the present invention.

In the present invention, as an aggregate of one or more cells, there are S-cell and C-cell as terms that are distinguished according to a predetermined function. S-cell is an abbreviation of Store Cell, which means a cell in an area displaying a unique signboard for each store. In other words, the space reserved for each store's signboard area becomes the size of the store's S-cell. Each store will provide an S-cell section or area for a shared signboard service. C-cell is an abbreviation of content cell, which means a cell in an area displaying advertisement content, and the size of the C-cell is dynamically determined according to each advertisement area. The size of the C-cell is irrelevant to the size of the provision section or area of each store, and is determined only by the displayed advertisement or post content.

In FIG. 29, when four stores are arranged on one side of a building, four S-cells are arranged in one shared sign unit corresponding thereto. The S-cell is a signage area for each store, and its size is usually proportional to the size of the store, and is a standard for displaying a signboard image in the signboard mode operation.

Meanwhile, one or more C-cells are allocated without limitation in number according to the number of advertisements displayed on one shared signboard unit. 14 illustrates C-cells allocated to different sizes for displaying advertisement content of different areas.

30 is a diagram illustrating an example of distribution of revenue according to a fixed store cell and a dynamic content cell of the present invention.

For example, if 3 advertisements are displayed with 4 S-cells (note: the sizes may be the same or different) in one shared sign unit, the C-cells will be displayed in each advertisement area. It is set to three accordingly. At this time, only one advertisement may be allocated to one S-cell such as S-cell a and S-cell d, but a plurality of advertisements may be allocated to one S-cell such as S-cell b and c. Accordingly, only part of C-cell a is allocated to S-cell a, and the rest of C-cell a and part of C-cell b are allocated to S-cell b. Similarly, the rest of C-cell b and part of C-cell c are allocated to S-cell c, and the rest of C-cell c is allocated to S-cell d.

As shown in Table 1, the distribution of advertising revenue for each S-cell consists of the ratio of the area in which C-cell advertisements are allocated to each S-cell. For example, if C-cell a's ad exposure unit is KRW 2 million, 50% of revenue is allocated to S-cell a to which 50% of C-cell a is allocated, and the remaining 50% of C-cell b is allocated 50% of the revenue is allocated to b. C-cell b's ad exposure unit price is 100, so 70% of revenue is allocated to S-cell b, where 70% of C-cell b is allocated, and S-cell c, where the remaining 30% of C-cell b is allocated. 30% of it is allocated.

Small business owners or self-employed persons who have the right to distribute revenue as the occupant or owner of the S-cell will receive the revenue for advertisements displayed on all C-cells set within the S-cell section, which is the share of the shared sign service provider from the total advertising revenue. It can be determined by excluding investment costs, operating costs, and predetermined profits.

Since the exposure unit price of advertisement is affected by the size of the shared signage unit where the advertisement is displayed, the location of the S-cell, the advertisement time period, the availability of an event, and the advertisement viewership, the standard amount of ad revenue distribution is different even for the S-cell of the same area. It can be done, and even for the same S-cell, the standard amount of advertising revenue distribution may vary depending on the time period.

Nevertheless, as above, the fixed S-cell and the dynamic C-cell are distinguished, and advertisement revenue generated by varying by time in all C-cells set within each S-cell section is calculated according to the area ratio of each advertisement. The method of allocating to the revenue distributor has the advantage of facilitating the distribution of profits through technical automation while automatically taking into account factors that affect advertising efficiency, such as the location of S-cells, advertisement time, and event availability. .

On the other hand, advertisers can sign a shared advertisement contract by selecting only the size of the C-cell according to the advertisement area, and delegate the selection of the location of the S-cell where the advertisement will be displayed to the shared signage service provider. It is also possible to sign a shared advertisement contract by specifying the location, number, and section of the S-cell(s) where the advertisement will be displayed. This S-cell selection option may be reflected in determining the advertisement cost of the advertisement.

Meanwhile, advertisement viewership information by time and period is aggregated for each shared signboard unit to determine an advertisement unit price, and the operation server provides the information to an advertiser terminal (not shown), and an online auction for advertisement publication can be conducted.

31 and 32 illustrate another embodiment of connecting contents of a shared signage service system, a control computer, a store management system, and an operation server according to the present invention.

In the case of FIG. 31, unlike that shown in FIG. 7, the store management system 300 connected to the POS 350 of the store operates without being connected to the content control computer 200. Data transmission, such as store operation information, self-advertising or marketing information, and the like between the store management system 300 and the remote operation server 400 arranged for each store, is directly made to each other through the web application server 320, and advertisements or bulletin boards Data transmission is performed between the content control computer 200 and the remote operation server 400 installed for each building or floor through a separate web application server 220 that performs functions such as transmission of content data or schedule data, simulation, etc. do.

All data of each store management system 300 necessary for providing a shared signage service is managed and stored in a remote operation server 400 and a database (not shown), and the download and display of content and schedule data is performed by a remote operation server (DB ) And the content control computer 200, the store management system 300 is not involved, and thus the overall system operation efficiency is improved. The content control computer 200 for performing these functions is a server-class computer, and the store management system 300 is preferably a personal PC provided for each store.

In contrast, in the case of FIG. 32, the content control computer 200 and the store management system 300 that transmits and manages advertisement content and advertisement schedule data with the operation server 400 are located inside the content control PC 700 located at each store. It is a type that is installed integrally with Since each store's content control PC 700 performs store management, advertisement content, schedule data transmission, and management, there is no need to have a separate content control computer or server for each building or floor (of course, for additional content control). It is possible to install servers for each building or floor for integrated management.), advertising content created by each store can be directly displayed in its own area of the shared signboard, and only during the time agreed with the shared signage service provider for the display of other people's advertisements. By switching the shared signboard to the advertisement or bulletin board mode, the shared signboard can be used more independently.

Claims (20)

One or more shared signboard units having a predetermined size corresponding to a plurality of individual signboards;
A content control computer for storing content to be displayed by each of the shared signboard units and providing the content to the shared signboard unit according to a display schedule; And
Comprising a shared signboard operation server for storing and editing the content and the display schedule, including a signboard image, an advertisement image, and a bulletin board image, and transmitting the completed content and the display schedule to the content control computer,
Shared signage service system. The method according to claim 1,
Further comprising an operation DB for managing various data used for the operation of the shared signage service system,
The data includes data on the physical installation location of the shared sign, such as building data, wall data, and floor data, as well as data on the shared sign unit, occupant reference cell (S-cell) data, store owner (tenant) data, and building owner (rental). Advertising content including data on signage space providers including data, advertising content reference cell (C-cell) data, advertiser data, advertising content data, advertiser campaign data, advertising execution data, advertising account data, and signage price rating data Containing data on,
Shared signage service system. The method according to claim 2,
Further comprising a store management system provided for each store providing a space to install the shared signage unit and transmitting business status data necessary for providing a shared signage service to the shared signage operation server in connection with an internal POS system,
Data transmission between the store management system and the shared signboard operation server is performed through a web application server, and data of each store management system required for providing a shared signboard service is managed by the operation server,
Shared signage service system. The method according to claim 2,
The content control computer is provided for each store that provides a space to install the shared signage unit, and generates and manages the business status data and self-advertising content data necessary for providing the shared signage service in connection with the internal POS system, and transmits it to the operation server. ,
The business status data and self-advertising content data are managed by the content control computer,
Shared signage service system. The method according to claim 2,
The shared signage unit is a complex form of a plurality of small display cells and is configured to independently control the displayed contents, and the cells are areas in which fixed S-cells and advertisement contents defined as a unique signage area for each store are displayed. It is distinguished by dynamic C-cells that are defined in different sizes according to,
The distribution of ad revenue by S-cell is made by the ratio of the area allocated to each S-cell of C-cell ads,
Shared signage service system. The method according to claim 2,
The shared signage ID system applied to the shared signage unit consists essentially of a building-specific ID a, each wall ID b of the exterior wall of the building, an ID c for distinguishing each floor of the building, and an ID d assigned to each shared sign unit. Because the sign unit is discontinuous or the size of the shared sign unit is smaller than the entire width of the building, a separate uninstalled ID x is assigned and managed even in the space on the wall of the building where the shared sign unit is not installed.
Shared signage service system. The method according to claim 2,
The shared signage unit is switched to a digital signage mode, a digital advertisement mode, or a digital bulletin board mode according to a time zone, and the digital signage mode is a mode for displaying signboards of each store that provides a space to install the sharing unit, and the digital The advertisement mode is a mode for displaying advertisements of each store or a signboard or advertisement of another store, and the digital bulletin board mode is a mode for displaying public information,
Shared signage service system. The method according to claim 2,
The shared signboard unit is formed in a horizontal integral type, so that the horizontal length corresponds to the horizontal width of the building,
Shared signage service system. The method according to claim 2,
The shared signage unit is installed in plural in different buildings and interlocked with each other to display advertisements or public information,
Shared signage service system. The method of claim 9,
The different buildings are buildings arranged along a predetermined road section or in a hot place, which is a predetermined densely populated place,
Shared signage service system. The method of claim 7,
Even while the digital advertisement mode or the digital bulletin board mode is running, a small signage for each store providing a space to install the shared signage unit is displayed on a certain portion of the content within the range of each store area of the shared signage unit,
Shared signage service system. The method of claim 11,
The small signboard for each store is inserted into the content in the form of a widget,
Shared signage service system. The method according to claim 2,
An affiliate data system operated in relation to one or more stores is linked with a separate mobile app and the operation server, and the advertisement of the mobile app is displayed on the shared signboard unit, and the product or service provision status of the store is shared with the Displayed on the signboard unit to induce purchase or reservation of the product or service through the mobile app,
Shared signage service system. The method according to claim 2,
An affiliated data system operated in relation to one or more stores interlocks with a separate in-store display and the operation server, and content displayed on the in-store display is displayed on the shared signboard unit in real time,
Shared signage service system. The method of claim 13,
A QR code is displayed in a predetermined area of the shared signboard, and accessible to the mobile app through photographing of the displayed QR code,
Shared signage service system. The method of claim 13,
In the mobile app, requesting a user to input information on a specific content portion displayed on the shared signboard, and performing an interactive advertisement in which the mobile app responds to the input of the information using a multimedia related function of the user terminal,
Shared signage service system. The method according to claim 2,
One or more cameras are installed in at least a part of the shared signboard unit to take an image of a passerby, and to generate and generate predetermined multimedia content using the captured image,
Shared signage service system. The method according to claim 2,
Measuring advertisement viewership through interactive advertisement execution performed using one or more cameras installed in at least a portion of the shared signage unit and a separate mobile app interworking with the operation server,
Shared signage service system. The method of claim 7,
Displaying cultural content in the digital bulletin board mode,
Shared signage service system. The method according to claim 2,
The brightness of the shared signboard unit is adjusted according to a preset value or fluctuates according to the ambient illuminance detected in real time,
Shared signage service system.

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