WO2024080514A1

WO2024080514A1 - Advertising method using signboard, service server, and signboard advertising platform

Info

Publication number: WO2024080514A1
Application number: PCT/KR2023/010926
Authority: WO
Inventors: 윤용욱
Original assignee: 윤용욱
Priority date: 2022-10-11
Filing date: 2023-07-27
Publication date: 2024-04-18
Also published as: KR20240050107A

Abstract

Disclosed is a technique for setting, as members of a single group, variable display-type signboards that are positioned so as to be visible to the human eye from the position of an authentication guide device disposed on a street, and controlling so that a single advertisement can be transmitted simultaneously to the signboards belonging to the group.

Description

Advertising method using signboard, service server and signboard advertising platform

The present invention is an advertising method using signboards, in particular, planning in advance using a plurality of signs that can be observed at a glance over a predetermined area, or in particular, a plurality of signboards owned or managed by a plurality of different businesses. This is a technology regarding an advertising method that displays a single advertisement.

Signs are classified into rooftop signs, wall signs, and protruding signs depending on the installation location, and depending on their structure, they are classified into LED signs, neon signs, illuminated advertising signs, picture signs, plastic signs, and cine signs.

Signboards are almost always installed in a specific location (e.g., on a wall) in a store because they indicate what products or services are sold in the store where the sign is displayed. Signboards are used as another advertising method for people passing by on random streets. In general, the idea or image expressed by a sign can be used as an advertisement to promote services or products provided by the store where the sign is displayed. For example, a signboard with the text “Grandma’s Sundae Soup” printed on it can be used as an advertisement that sells Sundae Soup at the store where the sign is displayed.

Meanwhile, since each store has different business hours, the use value of the sign may vary depending on the specific time of day. In particular, since most stores are closed during the early morning hours and there are only a few people passing by, the value of signs as advertising signs may decrease during the early morning hours. For example, there are cases where the first sign hung in a first store that only sells during the day does not provide much effect at night. In this case, the manager of the first store turns off the lights illuminating the first sign at night. In this case, it may be desirable to provide technology that utilizes the first sign as an advertising medium for others during night time.

Traditionally, signs have provided specific images or strings in a flat or three-dimensional form. As electronic display technology develops, some signs come to include electronic display devices, which can output time-varying images.

In relation to the present invention, the Korean patent ('10-2021-0146190') on an advertising method using a signboard discloses technology for a responsive advertising providing signboard and a responsive advertising providing program.

And the Korean registered patent ('10-2076286') discloses technology for an interactive smart display advertising platform system and a method of providing advertising services using it.

The present invention seeks to provide an advertising method that can effectively display advertisements by grouping signs according to specific conditions.

According to the advertising method provided according to one aspect of the present invention, the same advertisement may be output on each of N billboards, thereby outputting N duplicate advertisements. In other words, the same content can be displayed simultaneously on a plurality of signs.

According to the advertising method provided according to another aspect of the present invention, one advertisement can be output by using N signs as one integrated sign. In other words, one single content can be divided into N parts and each divided part can be displayed on N signs.

According to an advertising method provided according to another aspect of the present invention, different content is output on at least some of the N signboards and duplicate common advertisements are output on the remaining portions, and a set of contents displayed on the N signboards may be designed to convey one unified advertising concept.

The advertising service platform provided according to one aspect of the present invention allows a specific consumer to monopolize one group of signs out of all the signs placed in a specific segment among a plurality of segments that can be defined by dividing a specific road at a specific time. We can provide options.

An advertising method using a sign provided according to one aspect of the present invention includes the steps of a service server receiving authentication test start information together with global location information of the authentication induction device from an authentication induction device; transmitting, by the service server, the authentication test start information and authentication preparation request information to signage devices located within a predetermined range based on the received global location information of the authentication induction device; Receiving, by the service server, a radio wave reception success message from the signboard devices that have received radio waves transmitted by the authentication induction device among the signboard devices; setting, by the service server, the sign devices that transmitted the radio wave reception success message to the service server as a first group of sign devices for a first segment of an arbitrary road; When the service server receives a request from an advertiser terminal to transmit an advertisement for the first segment containing advertisement information, the service server synchronizes the sign devices of the first group; And a step of transmitting, by the service server, synchronization information and the advertisement information to the first group of sign devices, wherein the first group of sign devices transmits an advertisement according to the advertisement information to the first group of sign devices. It may be displayed on a variable display structure installed in each device.

According to another aspect of the present invention, as a first step, the service server receives authentication test start information together with the global location information of the authentication induction device from an authentication induction device carried by a person in charge of authentication, wherein the authentication The first step, wherein the guidance device is configured to transmit a predetermined authentication radio wave after transmitting the authentication test start information; As a second step, when the service server receives the certification test start information, it transmits the certification preparation request information to signage devices located within a predetermined range based on the global location corresponding to the received global location information, The second step, wherein the sign devices are installed on buildings arranged on both sides of a first segment of a first road that is distinguished from other roads; Receiving, by the service server, a radio wave reception success message from the signboard devices that have received the authentication radio wave transmitted by the authentication induction device among the signboard devices; setting, by the service server, the sign devices that transmitted the radio wave reception success message to the service server as a first group of sign devices for the first segment of the first road; When the service server receives a request to transmit an advertisement for the first segment from an advertiser terminal, the service server synchronizes the sign devices of the first group; And a step of transmitting, by the service server, synchronization information and predetermined advertisement information prepared for an advertiser using the advertiser terminal to the first group of signboard devices, wherein the synchronization information includes the first group of signage devices. It includes a common start point at which devices start displaying advertisements according to the advertisement information, and the first group of sign devices display advertisements according to the advertisement information on variable display structures installed in each of the first group of sign devices. An advertising method using a signboard may be provided.

At this time, the method may further include the step of simultaneously displaying advertisements according to the advertisement information from the common start point by the signage devices of the first group.

At this time, the radio wave transmitted by the authentication induction device is a straight radio wave and may have a time-varying pattern.

At this time, the radio waves transmitted by the authentication induction device may be transmitted radially from the radio wave source of the authentication induction device.

At this time, signage devices that have received radio waves transmitted by the authentication induction device may exist within a predetermined distance from the authentication induction device.

At this time, the sign devices of the first group may be arranged in a row on each side of the site of the first segment.

According to the present invention, it is possible to provide an advertising method that can effectively display advertisements by grouping signs according to specific conditions.

1A and 1B show maps of streets in an arbitrary area according to an embodiment of the present invention.

Figure 2 shows the configuration of a sign according to an embodiment of the present invention.

Figure 3 is a diagram for explaining the relationship between a consumer terminal, a service server, and a provider terminal according to an embodiment of the present invention.

Figure 4 is a diagram for explaining the process of setting signs to display one advertisement into a group according to an embodiment of the present invention.

Figure 5 is a flowchart illustrating a method of dividing and setting signs into a plurality of groups according to an embodiment of the present invention.

Figure 6 is a flow chart to explain the process of displaying an advertisement according to an embodiment of the present invention.

Figure 7 shows a state in which advertisements are displayed on signboard devices in the first street according to an embodiment of the present invention.

Figure 8 is a flowchart illustrating a method of creating a group of signs to provide as a purchase option to a consumer according to an embodiment of the present invention.

Figure 9 shows the configuration of a service server according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described with reference to the attached drawings. However, the present invention is not limited to the embodiments described herein and may be implemented in various other forms. The terms used in this specification are intended to aid understanding of the embodiments and are not intended to limit the scope of the present invention. Additionally, as used herein, singular forms include plural forms unless phrases clearly indicate the contrary.

1A and 1B conceptualize an example of a map of streets in an arbitrary area according to an embodiment of the present invention. Figures 1a and 1b are views from the sky to the ground.

As shown in the map (1) of FIG. 1A, each business, such as a restaurant or store, has a signboard (30) installed on the exterior wall of the building announcing the products/services provided by the business. In a preferred embodiment of the present invention the signs may include an optical display.

Here, the term 'business' is a concept that includes business operators engaged in retail/wholesaling businesses that provide products/services, and may also include business operators engaged in B2B/B2C business.

Business hours may vary for each company. It is possible to provide a method of advertising using the signboard 30 of a business whose business hours have ended. For example, an advertisement may be provided using a signboard (eg, 312, 319) of a business whose business hours have ended. On the other hand, in the case of a business whose business hours have not ended, the business's signboard (eg, 311, 313, ...) may be used for advertising purposes for the business itself, not for other advertisers.

Meanwhile, even for businesses whose business hours have not ended, a method may be provided to utilize some areas of the signboards hung by the business for other advertisers. In one embodiment, even if the business hours of any business have not ended, the owner of the business's sign (hereinafter may be referred to as an advertising media supplier, or simply a supplier) may display his/her sign to an advertising media consumer (for short, Advertising media can be supplied in accordance with the supply conditions set by the owner so that it can be utilized by consumers or advertising demanders.

Alternatively, as shown in Figure 1b, when the business hours of the businesses have ended, advertisements may be provided using all of the signboards of the businesses. At this time, one advertisement may be provided using all the signboards of companies located in a predetermined first section (=first segment) (eg, ST1) of one road that can be recognized as distinct from other roads. Alternatively, different advertisements may be provided for each signboard of a business located in the first segment.

Hereinafter, a method of providing advertisements using signboards of businesses located within the first segment of a random road will be described. At this time, the meaning of 'a business located within the first segment of an arbitrary road' may mean a business located on both sides of the road in the first section corresponding to the first segment of an arbitrary road.

At this time, a 'road segment' may be a unit in which an arbitrary road (eg, ST0) is divided into a plurality. At this time, any road may be a road with a specific road number according to the address system. In the embodiment of FIG. 1, any first road (ST0) may be divided into a first segment (ST1) of the first road, a third segment (ST3) of the first road, etc. At this time, the length of each road segment may be different. Additionally, the length of each segment of the road may be ensured not to exceed a predetermined threshold.

The criteria for distinguishing different segments can be freely defined. In a preferred embodiment, one segment may mean a road area that a person can see at a glance. Alternatively, in a preferred embodiment, one segment may mean one road area existing between adjacent intersections.

The signboard 30 may include a frame 31, a constant display structure 32, a variable display structure 33, and a control device 34.

The constant display structure 32 may be a structure that always provides a constant shape and form, and may be a structure that displays only one content that does not change over time. The permanent display structure 32 may be, for example, made of acrylic.

The variable display structure 33 may be, for example, an LCD monitor screen/LED monitor screen. In the present invention, the LCD monitor screen/LED monitor may be referred to as a display device, electronic display device, or display as a general name.

The control device 34 is a computing device that controls the image displayed on the LCD monitor screen 33, and is a communication unit that receives information to be displayed through communication from an advertising service platform provided according to an embodiment of the present invention. It may include (341) and a display control device (342) that displays the information to be displayed on the LCD monitor screen (33). In addition, the control device 34 may further include a radio wave receiving unit 343 that receives radio waves (i.e., authentication radio waves) transmitted from an authentication induction device provided according to an embodiment of the present invention, which will be described later.

The advertising service platform may be implemented as servers located remotely from the signs.

For example, the variable display structure 33 may selectively or simultaneously display advertisements requested from other advertisers in addition to the sign design used by the owner of the sign 30. Advertisements requested from other advertisers may include content in the form of images or videos.

The advertising service platform can perform a relay service function that connects the other advertiser and the owner of the sign, and has the function of providing advertising content provided by the other advertiser or the advertising service platform to the variable display structure of the sign. It can be done.

The signboard displayed on the signboard may be selected by the other advertiser, or may be selected by the advertising service platform itself with the consent of the other advertiser as a whole.

In one embodiment, the radio wave receiving unit 343 may be a type of short-distance communication device, and the communication unit 33 may be a metropolitan network communication device supporting 5G, 6G, etc.

In this specification, the integrated structure of the variable display structure 33 and the control device 34 may be referred to as a signboard device 310. Therefore, in this specification, the signboard device 310 may be a part of the signboard 30.

There may be an advertiser who wishes to display an advertisement at a certain time using a sign or signs provided according to an embodiment of the present invention. There may be such advertisers and sign advertising media provider(s) who have ownership or operating rights of the signs. The advertiser may be referred to as a consumer of advertising media provision services (hereinafter simply referred to as 'consumer'), and the sign advertising media provider may be referred to as an advertising media provision service provider (hereinafter simply referred to as 'supplier'). For example, an advertiser may be a demander and a signer may be a supplier.

The intermediary may operate an advertising service platform that brokers transactions between the supplier and consumer. The advertising service platform may be implemented using a system including a service server 10. In this specification and drawings, the service server 10 may simply be referred to as the server 10.

The service server 10 may provide a service page 110 including a web page or app page. When the user device (=provider terminal) 50 used by the provider and/or the user device (=consumer terminal) 40 used by the consumer connects to the service server 10, the service page 110 is displayed. It may be displayed on the user device 40 and/or 50. The service page 110 may be provided with a user interface to support interaction between the service page 110 and a user connected to the service server 10.

The supplier may register the terms of use of the signboard owned by the supplier on the advertising service platform. The advertising service platform may display usage conditions of multiple registered signs on the service page 110.

The conditions for using the sign may include the available time zone for the sign, the usage price per unit time for each use time, restrictions on advertising content that can be displayed on the sign, etc.

The consumer can select the signboard or signboards that he wants and have conditions that he can use among the terms of use of a plurality of signs displayed on the service page.

When the signboard is selected by the consumer, the advertising service platform can complete an advertising media provision contract between the suppliers of the selected signboard and the consumer. The advertising service platform may support technology that allows advertising images or advertising videos provided by the consumer to be displayed on the selected signs.

The intermediary may directly hire the first manager who manages the advertising service platform or delegate management of the advertising service platform to the first manager through outsourcing. Alternatively, the intermediary may itself act as the first manager.

Figure 4 is a diagram for explaining a process of setting a plurality of signs to display one advertisement as one group according to an embodiment of the present invention.

Hereinafter, it will be described with reference to FIGS. 1 and 3 together.

The first manager may execute a process to authenticate the sign devices 310. In order to execute the authentication process, the first administrator may possess and use the authentication induction device 20 provided according to an embodiment of the present invention.

For example, the first manager may move on foot or in a vehicle. At this time, the authentication induction device 20 may be placed in a position that exists in the external signboards and the line of sight (LoS).

For example, the consumer may wish to preoccupy a plurality of billboards existing on the first road at the same time and operate them simultaneously to expose the first advertisement that the consumer wishes to display. And, an unspecified person on the first road may want to be exposed to the exposed advertisement. For example, if the same content is displayed on all billboards on a certain street at the same time or uniform content is displayed dispersedly, it can be very effective in attracting the attention of passers-by. To do this, it is necessary to first select a signboard qualified to display the first advertisement. The selection operation may be performed using the first manager and the advertising service platform. In the present invention, authenticating a specific sign may mean confirming that the specific sign exists in a location where a specific advertisement can be displayed.

The consumer may want a specific advertisement provided by the consumer to be displayed on one group of signboards in an area that passers-by can observe at a glance among the signboards installed on a specific first road. Preferably, you may want them to be expressed simultaneously. The first road may be a road with a specific road number according to the address system. If the length of the first road exceeds a threshold (eg, 300 m), all signboards installed on both sides of the first road may not be visible at a glance. Therefore, the first road can be divided into a plurality of segments, and the signs installed in each segment can be grouped into one group of signs. At this time, each of the divided segments may be referred to as the x-th segment of a specific road. In this way, a plurality of roads that can be identified can be divided into a plurality of road segments, and this task can be performed in advance by the service server 10. Information on the plurality of divided segments may be stored by the service server 10 and provided to consumers who access the service page 110. The consumer may select one segment of a specific road and request that the same advertisement be displayed simultaneously on billboards installed in the one segment at a time desired by the consumer.

In one embodiment of the present invention, the task of authenticating a specific signboard is that the specific signboard exists in the pre-divided and determined specific segment, and also exists in a location that can be visually recognized by an unspecified person located in the specific segment. This may be a task of checking points in an automated manner.

Therefore, in one embodiment of the present invention, authentication using the authentication induction device 20 can be performed on or near a sidewalk next to a specific road. Alternatively, authentication using the authentication induction device 20 may be performed in the specific segment.

To this end, the first manager may be located at an arbitrary point in the first segment (ST1) of the first road and operate the authentication induction device 20.

At this time, the authentication induction device 20 may include a radio wave transmitter for transmitting radio waves with a weak degree of diffraction and strong propagation.

For example, the authentication induction device 20 moves straight in the direction of D1 while looking at one site (i.e., one side of the pedestrian path) among both sites (i.e., the pedestrian path side) adjacent to the first road segment ST1. can transmit radio waves. In addition, the authentication induction device 20 is rotated 360° around the vertical axis by the first manager, so that straight radio waves can be transmitted in all directions rotated 360° based on the point where the authentication induction device 20 is located. there is.

The authentication induction device 20 may be operated by the first manager by lifting it by hand, or it may be installed on the roof of a vehicle managed by the first manager and rotate automatically.

At this time, the radio wave (hereinafter simply referred to as the authentication radio wave) transmitted by the authentication induction device 20 may be a radio wave with a time-varying pattern.

At this time, the authentication radio wave transmitted by the authentication induction device 20 may have a signal strength sufficient to allow it to be received by a sign device located within a predetermined distance (eg, 100 m) from the authentication induction device 20. In one embodiment, the predetermined distance can be manually varied.

In other words, from the perspective of the first manager holding the authentication induction device 20, the signage devices located in the visible LoS (Line of Sight, LoS) can be grouped into one group to provide one advertisement, for example. there is.

Even if the sign is located in a position that can be seen by the eyes of the first manager, if the sign is too far away from the first manager, it may be difficult to recognize the content of the advertisement displayed on the long-distance sign. Such distant signboards can be excluded from the authentication target, and for this purpose, the intensity of the authentication radio wave transmitted by the authentication induction device 20 can be appropriately adjusted.

At this time, the sign devices 30 may be set to enable the purchase of sign usage rights from the supplier of the sign devices 30 for a predetermined time period.

Figure 5 is a flowchart illustrating a method for authenticating signboards according to an embodiment of the present invention.

Hereinafter, it will be described with reference to FIGS. 4 and 5 together.

The system for setting the group may include a service server 10, an authentication induction device 20, and a signboard device 310.

At this time, in FIG. 4, for convenience of explanation, the sign devices are randomly divided into those that receive authentication radio waves and those that are located at a distance that do not receive authentication radio waves.

In step S10, the service server 10 may receive authentication test start information from the authentication induction device 20 along with the current global location information (GPS information) of the authentication induction device 20. For this purpose, the authentication induction device 20 may include a GPS receiver.

At this time, the certification test start information may be, for example, information that the certification test is scheduled to start one minute from the current time. After the start of the certification test, certification radio waves can be transmitted for certification of the sign. The authentication test start information is provided to the service server 10 and/or the signboard device, which are other devices participating in the authentication test, since the authentication induction device is scheduled to start the authentication test in which the authentication device participates after a predetermined time. It may be a request signal requesting people to wait and prepare for the execution of the certification test. In other words, the certification test start information may also be referred to as a 'certification test start request'.

In step S20, the service server 10 is provided with a plurality of signboard devices located within a predetermined range (a predetermined radius R) based on the global location information of the authentication induction device 20 received by the server 10. The certification test start information and certification preparation request information can be transmitted to (310). The certification test request information is to request the execution of the certification test to signboard devices, which are other devices participating in the certification test, because the certification induction device is scheduled to start a certification test in which the certification induction device participates after a predetermined time. It may be a request signal requesting to wait and prepare for this. In other words, the certification test request information may also be referred to as a 'certification test standby request'.

At this time, the plurality of sign devices may be limited to sign devices installed on buildings arranged on both sides of the first segment of the first road, which is distinguished from other roads. The first segment represents a portion of the first road, and the first road may be divided into a plurality of segments. For example, the first segment of the first road may mean a portion from a first point to a second point on an extension of the first road.

To this end, when the supplier of the sign registers the sign on which the sign device is installed to the advertising service platform, the global location information of each sign can be registered together. For example, if the address of the building where the sign is installed is registered with the advertising service platform, the advertising service platform can use the registered address as is, or can convert the address into geolocation information and store it.

In step S30, the authentication induction device 20 may transmit a straight-forward authentication radio wave.

At this time, the authentication induction device 20 can be rotated 360° around the vertical axis by the first manager, and straight authentication radio waves can be transmitted in a 360° direction by the rotation of the authentication induction device 20.

Alternatively, the authentication induction device 20 may be configured so that the rectilinear authentication radio wave can be transmitted radially from the radio wave source of the authentication induction device 20 even if the authentication induction device 20 does not rotate. .

In step S40, some of the signage devices 310 among the plurality of signage devices 310 that exist within a predetermined distance from the authentication induction device 20 may receive the transmitted authentication radio wave.

At least some of the sign devices that received the authentication test request information from the service server may not receive the transmitted authentication radio wave. This means that among the sign devices whose straight-line distance to the authentication induction device 20 is located within the predetermined radius R, there may be an obstacle that blocks the authentication radio wave with strong straight line between some sign devices and the authentication induction device 20. Because there is. Blocking the authentication radio wave, which travels strongly in a straight line, may mean that the gaze of a person standing at the location of the authentication induction device 20 does not reach. Therefore, signage devices that cannot receive the authentication radio waves cannot display advertisements that can reach people standing at the location where the authentication induction device 20 is located.

In step S50, some of the sign devices 310 that have received the transmitted authentication radio transmit a success message of receiving the authentication radio to the server 10, and the service server 10 sends a successful message to the server 10, and the service server 10 sends a successful message to the server 10. You can receive an authentication radio reception success message from .

In step S60, the service server 10 selects some of the signage devices 310 that have sent the authentication radio reception success message at the time and/or location where the authentication induction device 20 transmitted the authentication radio wave. It can be set as a first group of sign devices (for example, 311 to 319) for the first segment of the first road that matches the global location information of the authentication induction device 20.

Authentication of signage devices can also be performed in other segments (eg, the second segment (ST2), the third segment (ST3), etc.) in the manner described above.

In order to execute the authentication method of signboards explained using FIG. 5, the location where the authentication induction device 20 is placed may be determined arbitrarily or may be determined according to a predetermined rule.

Figure 6 is a flow chart to explain the process from application for advertisement use using a signboard device to advertisement display according to an embodiment of the present invention.

Figure 7 shows a state in which an advertisement is displayed on signage devices in a first segment of a first road according to an embodiment of the present invention.

Hereinafter, it will be described with reference to FIGS. 2, 6, and 7.

The service server 10 may generate and store information about a plurality of groups by executing the authentication method of the signboards including steps S10 to S60.

The consumer terminal 40 can access the service page and select a desired road segment from the map showing locations where signboards are installed provided by the service server 10. The service server 10 may display signboards belonging to one or more groups belonging to the selected road segment on the map. At this time, the consumer can check the signboards of the group on the map displayed on the consumer terminal 40, set the service use time through the consumer terminal 40, and pay the service fee for displaying the advertisement.

When the length of the road is long, the consumer may select only signboards belonging to groups in some road segments among a plurality of specific road segments of the road.

At this time, referring to Figure 4, the service use time may be set within a time period preset by the provider. To this end, the provider can use the provider's terminal 50 to access the platform website or app provided by the service server 10 and store in advance the address where the sign is located, the available time zone, and the usage fee payment method. .

At this time, the service usage fee can be paid by the service server 10 to the suppliers of the signage devices of the group used for the service in various ways according to a predetermined profit structure.

In step S100, the consumer terminal 40 may transmit an advertisement display request to the server 10. The server 10 may receive the advertisement display request from the consumer terminal 40.

The advertisement display request needs to be transmitted before the start of the contracted time to display the advertisement.

The server 10 can determine advertising information to be exposed, which can be confirmed from the contents of the advertisement display request, and one sign device or a specific group of sign devices to which the advertisement should be exposed. The advertisement information may be an image, video, etc. already obtained from the consumer before the start of the contracted time to display the advertisement, or may be a specific image, video, etc. acquired by the server 10 itself at the request of the consumer.

The information that the server 10 must prepare or control based on the advertisement display request may be in compliance with the contract established in advance by the consumer, the supplier, and the advertising service platform.

In step S110, the service server 10 may synchronize the first group of sign devices for the first segment ST1 of the first road. Here, the first group of signage devices may be reserved in advance for a contract established in advance by the consumer, the supplier, and the advertising service platform.

In step S120, the service server 10 may transmit synchronization information and the advertisement information to the first group of sign devices 311 to 319.

Here, the synchronization information may be information that unifies the start time of the video advertisement that the first group of signage devices 311 to 319 must display together at a specific time. For example, this may be information commanding the first group of sign devices 311 to 319 to start displaying all video advertisements that must be displayed together at 12:00.

In step S130, the first group of sign devices 311 to 319 displays an advertisement according to the advertisement information to the variable display structure 33 installed in each of the first group of sign devices 311 to 319. It can be expressed as shown in Figure 7.

For example, the first group of sign devices 311 to 319 (specifically, variable display structures) may display one advertisement by each displaying different phrases or the same phrase.

In one embodiment, the advertisement displayed by the sign devices 311 to 319 of the first group may be the phrase ‘Please visit AA Mart opening event tomorrow at noon. Call 02-1234-5678.’ At this time, the phrase is divided into a plurality of phrases, and each of the different phrases can be displayed on different signage devices. Alternatively, the phrase may be displayed in its entirety on one signboard device without being divided into two or more phrases, and thus the same phrase may be repeatedly displayed on the plurality of signage devices. . In this way, by synchronizing and displaying a single, unified advertisement on a plurality of signboard devices, it is possible to effectively imprint the advertisement on passers-by.

In another embodiment, when the advertisement to be displayed on the variable display structure is an image rather than text, the same image may be duplicated and displayed simultaneously on each variable display structure. Alternatively, in each variable display structure, one image may be divided into a plurality of areas and different areas of the image may be displayed simultaneously. In addition, in other embodiments, the types of advertising transmission for signboard devices can be set in various ways.

At this time, as in the above-described embodiment, during times when there are consumers for the signboard devices of the group, an advertisement displayer who uses only one signboard adjacent to the relevant signage group may suffer a loss in advertising effectiveness. This is because the effectiveness of one's own advertising may be reduced by the overwhelming advertising of others. Therefore, it is possible to check whether there is a demand for group advertising in a nearby location at the time you want to select, and in that case, you can discount the advertising cost for the demander who selects only one sign.

Meanwhile, as described above, the service usage fee may be paid in various ways according to a predetermined profit structure to the suppliers of the group of signage devices used for the service by the service server 10. For example, referring to Figure 7, if it is assumed that the sign devices used in the service are included in each sign 311 to 319, a profit structure that distributes equal profits to the suppliers of each sign can be used. there is. Or, in another embodiment, a profit structure may be used in which the profit sharing ratio is set to be larger as the sign (eg, 313) is located in the center of the first segment ST1. In this case, the profit sharing ratio may decrease in the following order: signboard 313,

signboard

312, 314,

signboard

311, 315.

In the present invention, a method of displaying one advertisement is described using all sign devices on both sides of the land (i.e., pedestrian side) of a certain segment. However, in other embodiments, only sign devices on one side of a certain segment are used. It is also possible to display a single advertisement.

In addition, in the present invention, an example is given of providing advertisements using signboard devices of companies whose business hours have ended, but in other embodiments, even if the signage devices are of companies whose business hours have not ended, advertisements are provided by the supplier. It can be supplied for this purpose. For example, the embodiment of FIG. 7 describes an advertisement regarding an 'AA Mart opening event'. For example, among the signs 311 to 319 including used signage devices, the signboard 312 may be a signboard for an AA mart that operates 24 hours a day. In other words, the signboard device of the signboard 312 can be used as part of an advertisement using a plurality of signboards instead of using the usual signboard for promotion.

The method of FIG. 8 may include a process for determining a spot for performing the method of authenticating the signs in FIG. 5 .

The method of FIG. 8 may include steps S200 to S230 below.

Steps S200 to S230 may be performed by the service server 10.

In step S200, information about a plurality of spots (popular spots) where passers-by spend the longest time can be obtained from a third-party server, for example, a mobile communication company server.

In step S210, among the plurality of popular spots obtained for a specific road, the top K popular spots may be determined by sorting them based on the time spent by passers-by.

In step S220, K groups can be created by grouping the signs measured and authenticated in the K popular spots (the first manager just needs to operate the authentication induction device in each of the K spots). For example, step S220 may be performed in the same order as the flowchart of FIG. 5.

In step S230, the K groups of signboards may be provided as purchase options to the consumer.

At this time, the consumer can select one group out of K groups and contract for the signs of the selected group.

The service server 10 may include a computer-readable non-volatile recording medium 11, a device interface unit 12 capable of reading the non-volatile recording medium 11, a processing unit 13, and a communication unit 14. You can.

The non-volatile recording medium 11 includes a first command code for executing steps S10, S20, S50, and S60, and steps S100 to S120. A program including a second command code for execution and a third command code for executing steps S200 to S230 may be stored. In addition, the non-volatile recording medium 11 may store a program including a command code for settling service usage fees.

The processing unit 13 may be configured to obtain a plurality of groups by reading and executing the first command code through the device interface unit 12. And the processing unit 13 can transmit advertising information to sign devices belonging to an arbitrary group to display an advertisement by reading and executing the second command code through the device interface unit 12. The processing unit 13 can provide K groups of signs generated by reading and executing the third command code through the device interoperability unit 12 as a purchase option to the consumer.

The communication unit 14 can receive a successful authentication radio wave reception message from the signboard devices, and can also receive an advertisement display request from the consumer terminal 40 (see FIG. 6).

By using the above-described embodiments of the present invention, those in the technical field of the present invention will be able to easily make various changes and modifications without departing from the essential characteristics of the present invention. The contents of each claim in the patent claims can be combined with other claims without reference within the scope that can be understood through this specification.

Claims

In the first step, the service server receives certification test start information along with the global location information of the authentication induction device from an authentication induction device carried by a person in charge of authentication, wherein the authentication induction device receives the certification test start information. The first step, which is configured to transmit a predetermined authentication radio wave after transmitting;

As a second step, when the service server receives the certification test start information, it transmits the certification preparation request information to signage devices located within a predetermined range based on the global location corresponding to the received global location information, The second step, wherein the sign devices are installed on buildings arranged on both sides of a first segment of a first road that is distinguished from other roads;

Receiving, by the service server, a radio wave reception success message from the signboard devices that have received the authentication radio wave transmitted by the authentication induction device among the signboard devices;

setting, by the service server, the sign devices that transmitted the radio wave reception success message to the service server as a first group of sign devices for the first segment of the first road;

When the service server receives a request to transmit an advertisement for the first segment from an advertiser terminal, the service server synchronizes the sign devices of the first group; and

transmitting, by the service server, synchronization information to the first group of signage devices and predetermined advertising information prepared for advertisers using the advertiser terminal;

Includes,

The synchronization information includes a common starting point at which the first group of signage devices will start displaying advertisements according to the advertisement information,

The first group of sign devices is configured to display an advertisement according to the advertising information on a variable display structure installed on each of the first group of sign devices,

Advertising method using signboards.
The advertising method using a signboard according to claim 1, wherein the radio waves transmitted by the authentication induction device are straight radio waves and have a time-varying pattern.
The advertising method using a signboard according to claim 1, wherein the radio waves transmitted by the authentication induction device are transmitted radially from the radio wave source of the authentication induction device.
The method of claim 1, wherein the signboard devices that receive the radio waves transmitted by the authentication induction device exist within a predetermined distance from the authentication induction device.
The advertising method using a signboard according to claim 1, further comprising the step of simultaneously displaying an advertisement according to the advertisement information by the first group of signage devices from the common start point.