JP3763055B2 - Advertisement information provision system - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention mainly relates to a system for providing advertisement information to a subway user in a subway station.
[0002]
[Prior art]
Traditionally, advertisements in subway stations, especially in subway stations with many passengers, where there are many passengers, are expected to have a good effect on the advertisement. , Sponsors who want to advertise are concentrated. However, as advertisement media, bulletin boards with posters and backlight type panel display boards are mainly used, and one advertisement is continuously posted for a certain period on one posting place. Has been taken.
[0003]
Therefore, in places where applicants who wish to place advertisements are concentrated, the advertisement posting method as described above is limited in the places where advertisements can be posted, and the sponsor's request is often not satisfied. However, since the reservation for the application has already been registered for a long period of time, there is a problem that the advertisement at the desired location in the desired subway station cannot be posted at the time the sponsor desires.
[0004]
Recently, a method of distributing advertisements by installing a liquid crystal display device or a light-emitting diode device in a station as an advertising medium is also performed. Since these devices can change the screen at any time, there is a merit that a large number of sponsor advertisements can be posted in a time-sharing manner at the same location, but the initial cost at the time of installation of the equipment as an advertisement display device alone However, if the maintenance cost when the screen device is missing is included, a considerable total cost is expected, which is difficult to realize. In particular, since the liquid crystal display device and the light emitting diode device need to be installed at a large number of locations, a higher total cost is required. Therefore, it is desired to reduce the total cost and display large-capacity information, and further, a device that is light in weight, has a large display surface, and is rich in earthquake resistance.
[0005]
In addition, since the customers who use the subway differ depending on the day of the week and the time of day, when advertising on a time-sharing basis, it is better to post the content of the advertisement at a timing that matches the target, from the viewpoint of the advertiser. Since a greater advertising effect can be expected, a posting method aiming at this point is desired as an alternative to the liquid crystal display device and the light emitting diode device.
[0006]
Furthermore, it is not easy for people who are unfamiliar with the subway station, where multiple routes are gathered, to change the route to the target location because the location where they are located cannot be specified.
[0007]
Therefore, in order to solve this problem, the conventional advertisement posting method and advertising media in the subway station premises are reviewed, and there is no need to find a guidance window for those who are not familiar with the subway premises. It is necessary to provide an advertisement information providing system that can be used as
[0008]
[Problems to be solved by the invention]
The present invention has been made to solve the above-described problems, and is equipped with a database in which advertisement information and subway guide information are registered, and is advertised to a projection device installed in a subway station via a communication network. Information is distributed and the projected image is displayed on the display panel via the projection device, and the subway user uses the mobile radio telephone or the like in the subway station premises, and the subway guide information based on the display panel An object of the present invention is to provide an advertisement information providing system that can search for a URL.
[0009]
[Means for Solving the Problems]
In order to achieve the above object, the invention described in claim 1 is a system for providing advertisement information and subway guidance information to a subway user in a subway station.
A projection device installed in a subway station, a display panel that displays a projection image from the projection device, and a sponsor table that is connected to the projection device via a communication network and records at least advertisement sponsor registration information. An advertisement table in which advertisement information is recorded, a distribution schedule table in which schedule information for distributing advertisement information to the projection device is recorded, a subway guide table in which subway guide information based on the installation location of the display panel is recorded, And an information management device comprising: a database comprising a search result table in which results of users searching for subway guidance information are recorded; and an administrator terminal device that performs operation management for distributing advertisement information to the projection device; Connected to the information management device via a communication network and receiving advertisement information A user terminal device the user to search for lower iron guidance information held by said information management apparatus connected via a communication network, and advertising sponsor advertiser terminal device for receiving the search result information of the user Consists of
In response to the distribution request from the administrator terminal device, the information management device searches the advertisement table from the distribution schedule information registered in advance in the distribution schedule table from the database, acquires the advertisement information, and acquires the acquired advertisement. Distribution means for distributing information to the projection apparatus via a communication network based on the setting of distribution schedule information and displaying a projection image on the display panel ; selection of guidance classification in response to a search request from the user terminal apparatus And the panel number on which a different panel number is posted for each display panel is received, a subway guide table corresponding to the panel number is searched from the database, and the guide is based on the installation location of the display panel get the subway guide information corresponding to the classification, ad classification and wide included in the acquired the subway guide information Get the search corresponding advertisement information to ad table than the code, the required subway guidance information and retrieval means for transmitting the advertising information to the user terminal, the search results metro guidance information searched by the searching means The search result table in which the search results are recorded, the corresponding search result information is obtained, and the accumulating means for accumulating the search results for each advertising sponsor added to the obtained search result information; In response to a search result providing request, search the search result table for each sponsor code from the database to acquire search result information , search the sponsor table from the sponsor code included in the acquired search result information , and respond Search results that acquire advertisement sponsor registration information and send search result information accumulated in the advertiser terminal device of the advertisement sponsor In this way, the advertising department in the subway station repeatedly distributes a plurality of advertisements according to the day of the week and the time zone to one advertisement posting place. At the same time, it is possible to effectively use a limited number of advertisement posting locations to reduce the total cost including the maintenance cost of the equipment, and the advertising sponsor can expect a greater advertising effect tailored to the target. .
Further, even in a subway station where GPS location information cannot be obtained, subway guidance information based on the location of the subway user can be provided to the subway user.
Further, the advertising department in the subway station can obtain the advertising revenue by exposing the advertisement used together with the subway guidance information requested by the subway user, in addition to the advertising revenue based on the distribution schedule.
[0010]
The advertisement information according to claim 2 is selected from corporate advertisement information, public PR information, subway business guide information, and character information to form distribution schedule information, and the character information further includes news information, weather information, Thus, characterized in that consists, subway premises a public facility, can be provided with respect to the metro user, the information transmission function of the more accessible and easy station.
[0012]
The subway guidance information according to claim 3 includes facility route guidance information provided to guide a subway user to the route to the destination facility location in the station, and route transfer until the destination station is reached. Route transfer route guidance information provided to guide the route, exit route guidance information provided to guide the route to the subway exit closest to the destination, stores provided to guide stores and facilities around the station It consists of all or some information selected from facility guidance information .
Thereby, route guidance information from the entrance of the subway station to the exit toward the destination can be provided to the subway user.
[0015]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, an embodiment of an advertisement information providing system according to the present invention will be described in detail with reference to the drawings.
[0016]
FIG. 1 is a schematic diagram showing a system configuration of an advertisement information providing system 100 according to the present invention.
[0017]
As shown in FIG. 1, the advertisement information providing system 100 includes a projection device 1 (for example, a liquid crystal projector) that projects on a display panel 2 (for example, a screen) installed in a subway station, and a user that is used in the subway station. A terminal device 3 (for example, a portable wireless telephone owned by a subway user or a personal computer installed by a management mechanism of an advertisement information providing system described later), an advertiser terminal device 4 owned by an advertisement sponsor, and a projection device 1 A management mechanism of an advertisement information providing system in which the user terminal device 3 and the advertiser terminal device 4 are connected via the Internet 5 (for example, an advertisement management department of a railway company or an advertisement management company affiliated with a railway company) is provided. The information management apparatus 10 is comprised.
[0018]
The information management device 10 includes a database 20 for registering information necessary for carrying out advertisement information provision management work, an administrator terminal device 11 for managing operation for distributing advertisement information to the projection device 1, and a subway station. A Web server 12 that receives a search request from a user terminal device 3 used by a subway user and transmits a search result of the database 20 via the Internet 5 and a database server 13 that manages the database are provided.
[0019]
The database 20 includes a sponsor table 21, an advertisement table 22, a distribution schedule table 23, a subway guide table 24, and a search result table 25.
[0020]
The sponsor table 21 records advertisement sponsor registration information.
The registration information of the advertising sponsor includes a sponsor code that is a first search key part, a second search key part that includes a terminal ID and a password, a sponsor name, an address, a representative telephone number, an e-mail address belonging to the data part, Information such as registration date is included.
[0021]
The advertisement table 22 records advertisement information.
The advertisement information includes a first search key part composed of an advertisement classification and an advertisement code, a sponsor code that is a second search key part, an advertisement name belonging to the data part, an advertisement content, a target, an advertisement second, a distribution valid period , Advertising images, registration date, and other information.
In the advertisement classification, corporate advertisement information, public PR information, subway sales guide information, text information (news information, weather information, etc.), etc. are set.
Discount image information about products and services provided to subway users is added to the advertisement image of the corporate advertisement information.
[0022]
The distribution schedule table 23 records schedule information for distributing advertisement information to the projection apparatus 1.
The distribution schedule information includes a first search key unit including a distribution date, a distribution time, and a projection device number, a second search key unit including a projection device number, a distribution date, and a distribution time, and a data unit. Information such as advertisement classification, advertisement code, number of seconds of advertisement, date of registration, and the like.
[0023]
The subway guide table 24 records subway guide information based on the installation location of the display panel 2.
The subway guide information includes a first search key portion including a panel number, a guide category, and a destination location name, a second search key portion including an advertisement classification and an advertisement code, a guide image belonging to the data portion, and a registration date. Information such as date is included.
As the guidance classification, facility route guidance information, route transfer route guidance information, exit route guidance information, store facility guidance information, etc. are set, and the facility route guidance information guides the route until the destination facility location in the station is reached. The route transfer route guidance information is information for guiding the route transfer route to the destination station, and the exit route guide information is a route to the subway exit closest to the destination location. The store facility guide information is information for guiding stores and facilities around the station.
Store facility guide information is added with discount guide information about products and services provided to subway users.
[0024]
The search result table 25 records search result information obtained by a subway user searching for subway guide information.
The search result information includes a first search key portion including a search date, a panel number, a guidance category, a destination location name, an advertisement category, and an advertisement code, a sponsor code as a second search key portion, and a data portion. Includes information such as the number of searches that belong.
[0025]
Next, a processing procedure in which the processing unit group 30 of the information management device performs search and update of the database 20 in response to a request signal from the user terminal device 3 via the Internet 5 will be described in detail. FIG. 2 is a flowchart of the processing of the processing means group of the information management apparatus of the present invention, and the processing means comprises the following four means.
[0026]
These are the distribution means 31, the search means 32, the integration means 33, and the search results providing means 34.
[0027]
First, the right to use is determined based on the ID and password input from the administrator terminal device 11, and if there is a right to use, a menu selection input screen is transmitted.
[0028]
In response to the distribution request from the administrator terminal device 11, the distribution unit 31 projects the advertisement image acquired by searching the advertisement table 22 based on the distribution schedule information acquired by searching the distribution schedule table 23. The number is transmitted to the projection device 1.
[0029]
The processing procedure will be described in detail below.
(1) In response to a distribution request signal from the administrator terminal device 11, the distribution schedule table 23 is searched using the system date and system time as a search start key to acquire distribution schedule information.
(2) Wait until the distribution date and distribution time of the acquired distribution schedule information become the system date and system time.
(3) When the weight is released, the advertisement table 22 is searched from the acquired distribution schedule information to acquire the advertisement image.
(4) The acquired advertisement image is transmitted to the projection apparatus 1 having the projection apparatus number for the number of advertisement seconds set in the distribution schedule information.
(5) The distribution schedule table 23 is searched again to acquire distribution schedule information, and the processes (2) to (4) are repeated.
In addition, regarding the panel number posting method, as another embodiment of the present invention, in the process of setting the same number as the projection apparatus number and transmitting the advertisement image (4) of the distribution means 31 described above, the advertisement image A projection apparatus number may be superimposed on a part of the screen.
[0030]
In response to a search request from the user terminal device 3, the search means 32 searches the subway guide table 24 using the input panel number, acquires a guide image from the selected subway guide information, and searches the advertisement table 22. The advertisement image is acquired, and the acquired advertisement image and guide image are transmitted to the user terminal device 3.
The integrating means 33 adds 1 to the number of searches of the search result information acquired by searching the search result table 25 from the selected subway guide information.
[0031]
The processing procedure will be described in detail below. The processing from (1) to (7) is the processing of the search means 32, and the processing of (8) is the processing of the integration means 33.
(1) In response to a search request signal from the user terminal device 3, a search / guide category selection / panel number input screen in which the guide category list is edited in advance is transmitted to the requested user terminal device 3.
(2) Receiving the selection of the guidance classification and the input of the panel number from the user terminal device 3, the subway guidance table 24 is searched to obtain the subway guidance information.
(3) A search / destination location name selection screen in which the acquired guidance classification and subway guidance information list are edited in advance is transmitted to the user terminal device 3 that requested it.
(4) Accepting the selection of the destination location name from the user terminal device 3 and acquiring subway guidance information.
(5) The advertisement table 22 is searched from the acquired subway guidance information to acquire the advertisement information.
(6) An advertisement image is transmitted from the acquired advertisement information to the user terminal device 3 for the number of advertisement seconds.
(7) A guide image is transmitted to the user terminal device 3 from the acquired subway guide information.
(8) The search result table 25 is searched from the system date and the acquired subway guidance information to acquire the search result information, and 1 is added to the number of searches of the acquired search result information.
[0032]
In response to the search result providing request from the administrator terminal device 11, the search result providing unit 34 searches the search result table 25 to acquire the search result information, and the advertiser terminal of the advertisement sponsor of the acquired search result information Search result information is transmitted to the device 4.
[0033]
The processing procedure will be described in detail below.
(1) In response to a search result provision request signal from the administrator terminal device 11, the search result table 25 is searched for each sponsor code to acquire search result information.
(2) The sponsor table 21 is searched from the acquired search result information to acquire advertisement sponsor registration information.
(3) The search result information for each sponsor code acquired in (1) is sent by e-mail to the advertiser terminal device 4 of the e-mail address set in the acquired advertisement sponsor registration information.
[0034]
Although one embodiment of the present invention has been described in detail above, the present invention is not limited to this embodiment. Various modifications can be made without departing from the spirit of the present invention.
[0035]
【The invention's effect】
As described above, according to the advertisement information providing system of the present invention, an advertising department in a subway station uses a distribution means that uses a liquid crystal projector as an advertising medium to place a day of the week on one advertisement posting place in the subway station premises. By distributing multiple advertisements according to the time of day repeatedly in a time-divided manner, effective use of limited advertising posting locations reduces the total cost including equipment maintenance costs and increases advertising revenue Can be achieved.
[0036]
Moreover, by adding corporate advertising information to subway guidance information, in addition to advertising revenue based on the delivery schedule, advertising revenue can be obtained by exposing corporate advertising combined with subway guidance information requested by subway users. it can.
[0037]
Further, by providing corporate advertising information, public PR information, subway sales guide information, and text information to subway users, the subway station premises, which is a public facility, is easier to use for subway users. An information transmission function as a station can be provided.
[0038]
Furthermore, even in subway stations where GPS location information cannot be acquired, subway user information can be provided to subway users based on the location of the subway user.
[0039]
Furthermore, the subway guidance information can provide the subway user with route guidance information from the entrance of the subway station to the exit to the destination where the route is changed.
[0040]
By using an advertising medium using a liquid crystal projector as the projection device, the advertising sponsor can zoom in on the image regardless of the amount of advertising information, and can deliver an advertisement with a large exposure effect.
[0041]
In addition, by distributing advertisements according to the day of the week and the time zone, it is possible to expect a greater advertising effect tailored to the target.
[0042]
Furthermore, the effect of enhancing the ability to attract customers through the discount service can be obtained by the corporate advertisement information and the store facility guidance information to which the discount guidance information is added.
[Brief description of the drawings]
FIG. 1 is a schematic diagram showing a configuration of an advertisement information providing system according to the present invention.
FIG. 2 is a flowchart showing a processing flow of a processing means group of the information management apparatus of the present invention.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 Projector 2 Display panel 3 User terminal device 4 Advertiser terminal device 5 Internet 10 Information management device 11 Administrator terminal device 12 Web server 13 Database server 20 Database 21 Sponsor table 22 Advertisement table 23 Distribution schedule table 24 Subway guidance table 25 Search result table 30 Processing means group 31 of information management apparatus Distribution means 32 Search means 33 Integration means 34 Search result providing means 100 Advertising information providing system

Claims (3)

A system that provides advertising information and subway guidance information to subway users in subway stations.
A projection device installed in the subway station,
A display panel for displaying a projection image from the projection device;
Connected to the projection apparatus via a communication network, and at least a sponsor table in which registration information of advertisement sponsors is recorded, an advertisement table in which advertisement information is recorded, and schedule information for distributing advertisement information to the projection apparatus are recorded. A database composed of a distribution schedule table, a subway guide table in which subway guide information based on the installation location of the display panel is recorded, and a search result table in which results of users searching for subway guide information are recorded, and advertisement information And an administrator terminal device that performs operation management for delivering the information to the projection device, and an information management device having
A user terminal device that is connected to the information management device via a communication network and that is held by a user for receiving advertisement information and searching for subway guidance information;
An advertiser terminal device of an advertising sponsor that is connected to the information management device via a communication network and receives search results information of a user, and
The information management device includes:
In response to a distribution request from the administrator terminal device, the advertisement table is retrieved from the distribution schedule information registered in advance in the distribution schedule table from the database, the advertisement information is acquired, and the acquired advertisement information is stored in the distribution schedule information. Distribution means for distributing to the projection apparatus via a communication network based on the setting and displaying a projection image on the display panel;
Responding to a search request from the user terminal device, accepting selection of guidance classification and input of the panel number on which a different panel number is posted for each display panel, and subway corresponding to the panel number from the database by searching a guide table acquires subway guidance information corresponding to the display panel of the installation place guidance classification as a base point and the corresponding search a more ad table ad classification and ad code included in the acquired the subway interest and retrieval means of acquiring the advertising information, and transmits the advertisement information with the required subway guide information to the user terminal,
Search the search result table in which the search results of the subway guidance information searched by the search means are recorded to acquire corresponding search result information, and search results for each advertising sponsor added to the acquired search result information. Integrating means for integrating;
In response to a search result provision request from the administrator terminal device, the search result table is searched for each sponsor code from the database to obtain search result information, and the sponsor is obtained from the sponsor code included in the acquired search result information. by searching a table acquires registration information of the corresponding advertisement sponsor providing advertising information, characterized in that it comprises, a search results provided means for transmitting the advertisement sponsor advertiser search result information which has been accumulated in the terminal device system. The advertisement information is selected from corporate advertisement information, public PR information, subway sales guide information, and character information, and its distribution schedule information is configured,
2. The advertisement information providing system according to claim 1, wherein the character information further includes news information and weather information.   The subway guide information is for providing subway users with facility route guidance information provided to guide the route to the destination facility location in the station, and for route transfer routes to the destination station. Selected from route transfer route guidance information provided, exit route guidance information provided to guide the route to the subway exit closest to the destination, and store facility guidance information provided to guide stores and facilities around the station The advertisement information providing system according to claim 1, comprising all or some of the information.

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