WO2020256368A1

WO2020256368A1 - Advertisement system and method using location-based digital goods in augmented reality

Info

Publication number: WO2020256368A1
Application number: PCT/KR2020/007709
Authority: WO
Inventors: 오현실; 노용호
Original assignee: 오현실; 노용호
Priority date: 2019-06-17
Filing date: 2020-06-15
Publication date: 2020-12-24
Also published as: KR102092503B1

Abstract

The present invention relates to an advertisement system and method using location-based digital goods in augmented reality and, more particularly, to an advertisement system and method using location-based digital goods in augmented reality, which provide digital goods capable of providing advertising effects corresponding to a customer at a location requested by the customer; allow a user to check the digital goods through augmented reality by means of a mobile terminal and obtain any digital goods by touching the goods; and register transaction information according to a transaction of the obtained digital goods between the customer and the user in a blockchain network.

Description

Advertisement system and method using location-based augmented reality digital goods

The present invention relates to an advertisement system and method using location-based augmented reality digital goods, and more particularly, to provide a digital product capable of providing an advertisement effect corresponding to the customer at a location requested by the customer, and the user Location-based augmentation that checks digital goods through augmented reality using augmented reality, can be obtained by touching arbitrary digital goods, and registers transaction information according to transactions between customers and users for acquired digital goods on the blockchain network. It relates to an advertisement system and method using real digital goods.

Currently, as more than one mobile terminal called a smart phone or a smart pad is spread per person, it is attracting attention as an advertisement medium, and various advertisement services using mobile terminals have been developed and applied.

One of the advertisement service methods using such a mobile terminal is an advertisement service using digital goods such as mobile discount coupons, mobile coupons, and points.

In general, conventional mobile discount coupons are provided to the mobile terminal of the registered phone number when a user participates in an event provided by a specific web (WEB) or an app (APP) and registers the phone number of the mobile terminal. Has become.

In addition, the mobile coupon is provided to the mobile terminal of the phone number entered by the user when the user directly purchases through any one of the mobile coupon sales website and app or participates in an event provided through the website and app and wins.

In addition, points are given to the user as much as an amount allocated for the action when a certain action presented through a web or an app is performed, or in response to a product purchase amount when purchasing a product.

As described above, the conventional advertising system using digital goods is provided according to participation in events and purchases of products, so users must input a lot of information about users to participate in the event and take specific actions. There was a problem with its limitation in raising it.

In addition, digital goods provided in conventional advertising systems using digital goods are provided through websites and apps, and the location of customers (company, company's store) that provides digital goods may be a location that is difficult for them to use. In this case, there is a problem in that the effect of the advertisement is deteriorated because it becomes useless to the user.

In addition, the conventional advertisement system using digital goods has a problem that it is not possible to know which users have digital goods.

Therefore, an object of the present invention is to provide a digital goods that can provide an advertising effect corresponding to the customer at the location requested by the customer, the user checks the digital goods through augmented reality using a mobile terminal, and schedules from the location of the digital goods. It is to provide an advertisement system and method using location-based augmented reality digital goods that can be obtained by touching the corresponding digital goods within a distance and register the obtained digital goods in a blockchain network.

An advertisement system using a location-based augmented reality digital goods according to the present invention for achieving the above object: measures the current position of the user and transmits digital goods request information including location information on the measured position, and , At least one or more different types of digital goods corresponding to the location of the location information are received, and an augmented reality (AR) image synthesized with a captured image obtained by driving a camera is generated and displayed, and the augmented reality image A mobile terminal that transmits accumulation request information including digital goods information on digital goods touched at; And digital goods corresponding to the location information of the digital goods request information among digital goods provided according to a set time when receiving the digital goods request information from the mobile terminal of a member user, to the mobile terminal, and from the mobile terminal. It characterized in that it comprises a management server that receives the accumulation request information and stores and manages each user.

The mobile terminal may include a wireless communication unit wirelessly connected to a wired/wireless data communication network to perform data communication with the management server connected to the wired/wireless data communication network; A camera unit for generating and outputting a captured image corresponding to an image projected onto the camera lens including a camera; A GPS module that receives and outputs each location data from at least one GPS satellite; A display unit that displays the augmented reality image; An input unit including a touch pad configured integrally on the screen of the display unit and outputting a position signal corresponding to a touched position; And at least three or more location data obtained through the GPS module, the location of the base station obtained through the wireless communication unit, and the received signal electric field strength of the received signal to calculate the current location, and the measured location Transmitting digital goods request information including location information for the wireless communication unit to the management server, and receiving at least one or more different types of digital goods corresponding to the location corresponding to the location information to receive the camera And a control unit for generating and displaying an augmented reality (AR) image synthesized with a captured image obtained by driving, and transmitting accumulation request information including digital goods information about digital goods touched in the augmented reality image To do.

The management server includes a member DB storing member information for a user, customer information for a customer's request, digital goods information including digital goods type, number of digital goods, digital goods provision time and provision area information. A server storage unit including a digital goods DB for storing digital goods service information; A server communication unit connected to a wired/wireless data communication network to perform data communication with the mobile terminal through the wired/wireless data communication network; And digital goods corresponding to the location information of the digital goods request information among digital goods provided according to a time set in the digital goods DB when receiving digital goods request information from a mobile terminal of a member user, to the mobile terminal, And a server control unit for receiving accumulation request information from the mobile terminal and storing and managing each user.

The server control unit monitors whether digital goods request information is received from at least one or more mobile terminals, and when receiving the digital goods request information, the digital goods allocated to the service area including the location of the mobile terminal included in the digital goods request information A service processing unit that transmits digital goods provision information including goods to the mobile terminal through the server communication unit; And a user wallet accumulating unit for receiving accumulation request information for at least one digital goods among digital goods provided through the provided digital goods providing information from the mobile terminal, and storing and managing each user.

The service processing unit may include a digital goods request information collection unit that monitors whether digital goods request information is received from at least one mobile terminal, and receives and outputs the digital goods request information; A digital goods search unit for searching the digital goods DB for a digital goods service having a service area including a location of a mobile terminal of the digital goods request information received through the digital goods request information collecting unit; A digital goods provision information generating unit for generating digital goods provision information including digital goods of the digital goods service searched by the digital goods search unit; And a digital product providing information providing unit for transmitting the generated digital product providing information to the mobile terminal through the server communication unit.

The user wallet accumulating unit stores and manages the acquired digital goods or digital goods received from other users in a user-specific electronic wallet having an electronic wallet address generated by a public key, wherein the server control unit includes the digital goods When the digital goods are accumulated in the user's electronic wallet, a block according to the user's transaction is generated, and the public key is applied to the nodes of the blockchain network connected to the wired/wireless data communication network to register the registered block. It characterized in that it further comprises a block chain register that performs proof of work for.

The server control unit, when a request for payment of digital goods to a digital goods user is generated for digital goods stored in the electronic wallet, which is the user wallet through the mobile terminal, from the electronic wallet of the user of the mobile terminal to the electronic wallet of the digital goods user Further comprising a digital goods use processing unit that processes the digital goods as provided, wherein the block chain registration unit generates a block according to a transaction between the user and the digital goods user and registers it in a node of the blockchain network. To do.

The server control unit, based on the digital goods type information included in the accumulation request information received from the mobile terminal and the user information stored in the member DB, one of products and services preferred by the user based on the digital goods preferred by the user. It characterized in that it further comprises a user experience data generation unit for generating user experience data including the above.

The service processing unit is characterized in that it provides digital goods providing information including only digital goods corresponding to the user experience data and user information to the mobile terminal.

The server storage unit further includes an advertisement image DB for storing a plurality of advertisement images including keywords for the advertisement image, wherein the server control unit includes an advertisement image having a keyword corresponding to the user experience data and user information. It characterized in that it further comprises an advertisement providing unit that finds in the advertisement image DB and provides it to the mobile terminal.

When the digital goods are provided, the management server further transmits digital goods location information about a geographic location where each digital goods should be displayed, and the mobile terminal further includes a distance between its own location and a location of any digital goods touched. The digital goods are collected only when is within a preset distance, and the digital goods information on the collected digital goods is generated.

The location information of the digital product is characterized in that it is location information in a customer-related area set by a customer who provided the digital product.

The mobile terminal is characterized in that it generates route information that guides the digital goods from its own location to a location and displays it on the display.

An advertisement method using a location-based augmented reality digital goods according to the present invention for achieving the above object is: A mobile terminal measures its current location and requests a digital product including location information on the measured location. Digital goods request process of transmitting information to the management server; Digital goods in which the management server provides digital goods corresponding to the location information of the digital goods request information to the mobile terminal among digital goods provided according to a set time when receiving the digital goods request information from a mobile terminal of a member user Delivery process; The mobile terminal receives at least one or more different types of digital goods corresponding to the location of the location information, and generates and displays an augmented reality (AR) image synthesized with a captured image obtained by driving a camera, and the A digital goods accumulation request process of transmitting accumulation request information including digital goods information about digital goods touched in the augmented reality image; And a digital goods accumulation process in which the management server receives the accumulation request information from the mobile terminal and stores and manages each user.

In the process of requesting digital goods, the current location is calculated through at least three or more location data obtained through the GPS module, the location of the base station obtained through the wireless communication unit, and the received signal electric field strength of the received signal. A location tracking step of tracking the own location; And generating digital goods request information including location information on the tracked location and transmitting the digital goods request information to the management server.

The process of providing digital goods may include: collecting digital goods request information by monitoring whether digital goods request information is received from at least one or more mobile terminals by a server controller of a management server, and receiving and outputting the digital goods request information; A digital goods search step in which the server controller searches the digital goods DB for a digital goods service having a service area including the location of the mobile terminal of the digital goods request information received through the digital goods search unit and outputs the search; A digital goods provision information generating step of generating, by the server control unit, digital goods provision information including digital goods of the digital goods service searched by the digital goods search unit through a digital goods provision information generator; And providing, by the server control unit, the digital goods providing information generated through the digital goods providing information providing unit to the mobile terminal.

In the process of accumulating digital goods, the acquired digital goods or digital goods received from other users are stored and managed in an electronic wallet for each user having an electronic wallet address generated by a public key, and the method includes: When the digital goods accumulate digital goods in the user's electronic wallet through the blockchain registration unit, the public key is generated to the nodes of the blockchain network connected to the wired/wireless data communication network by generating a block according to the user's transaction. It is characterized in that it further comprises a block chain registration process that applies and registers, and performs proof-of-work on the registered block.

The method comprises: the electronic wallet of the user of the mobile terminal when the server control unit generates a digital goods payment request from the mobile terminal to a digital goods use place for digital goods stored in the electronic wallet, which is the user wallet, through the digital goods use processing unit A digital goods use processing process in which the digital goods are processed as being provided to the electronic wallet of the digital goods user; And a process of registering a use destination block chain for generating a block according to a transaction between the user and the user using the digital goods and registering it in the node of the block chain network.

The method includes: The server control unit of the management server is preferred by the user based on digital goods type information included in the accumulation request information received from the mobile terminal and user information stored in the member DB. It characterized in that it further comprises a user experience data generation process of generating user experience data including any one or more of products and services.

The method further comprises: an advertisement providing process in which the server control unit finds an advertisement image having a keyword corresponding to the user experience data and the user's information through an advertisement providing unit in an advertisement image DB and provides it to the mobile terminal. do.

According to the present invention, since a user can acquire digital goods by simply touching the digital goods displayed in the augmented reality image according to the present invention while passing the road, there is an effect of increasing the participation of participants, that is, users.

In addition, the present invention provides digital goods to an area (around a store, etc.) associated with a customer, and allows the user to acquire digital goods when it is within a certain distance from the location of the digital goods in the area. There is an effect that can increase advertising efficiency.

In addition, the present invention has an effect of inducing the user to easily go to the location where the digital goods exist by notifying the location of the digital goods based on the location of the user's mobile terminal.

In addition, the present invention reflects the type of digital goods acquired by touching and user information, inferring the preferred digital goods for each user, and related interests, and providing customized advertisements corresponding to the inferred interests. There is an effect, and there is an effect of increasing the efficiency of advertisement by providing customized advertisement.

1 is a diagram showing the configuration of an advertisement system using location-based augmented reality digital goods according to the present invention.

FIG. 2 is a diagram showing an augmented reality image displayed on a screen of a mobile terminal when a digital product is a coin according to an embodiment of the present invention.

3 is a diagram showing an augmented reality image displayed on a screen of a mobile terminal when a digital product is a coin according to another embodiment of the present invention.

4 is a diagram showing the configuration of a mobile terminal of an advertisement system using location-based augmented reality digital goods according to the present invention.

5 is a diagram illustrating a map GUI screen displayed on a mobile terminal screen according to an embodiment of the present invention.

6 is a diagram illustrating a wallet GUI displayed on a screen of a mobile terminal when a digital product is a coin according to an embodiment of the present invention.

7 is a diagram showing the configuration of a management server for an advertisement system using location-based augmented reality digital goods according to the present invention.

8 is a flowchart showing an advertisement method using location-based augmented reality digital goods according to the present invention.

9 is a flowchart showing a method of providing a digital goods service among advertisement methods using location-based augmented reality digital goods according to the present invention.

Hereinafter, the configuration and operation of an advertisement system using a location-based augmented reality digital product according to the present invention will be described in detail with reference to the accompanying drawings, and an advertisement method in the system will be described.

An object of the present invention is to provide advertisements, and advertisements are performed by three methods.

The first is an advertisement using the digital goods itself, the second is an advertisement using an area that provides digital goods, and the third is an advertisement through the provision of customized advertisement images reflecting the user-related information of the user who collected the digital goods. There will be.

In the present invention, digital goods may be all goods such as mobile coupons, points, and virtual currency that can be provided through a mobile terminal. The mobile coupon may be a mobile discount coupon, a mobile product exchange coupon, or the like, and the virtual currency may be an electronic currency such as Bitcoin, Ethereum, and Dion.

1 is a diagram showing the configuration of an advertisement system using location-based augmented reality digital goods according to the present invention, and FIG. 2 is a diagram displayed on the screen of a mobile terminal when the digital goods are coins according to an embodiment of the present invention. FIG. 3 is a diagram illustrating an augmented reality image, and FIG. 3 is a diagram illustrating an augmented reality image displayed on a screen of a mobile terminal when the digital goods are coins according to another embodiment of the present invention. It will be described below with reference to FIGS. 1 to 3.

The advertisement system using location-based augmented reality digital goods according to the present invention includes a mobile terminal 100 and a management server 300, and according to an embodiment, the blockchain network 20 and the digital goods usage server 400 ) May be included.

The mobile terminal 100, the management server 300, and the destination server 400 are connected through a wired/wireless data communication network 10 to perform mutual data communication.

The wired and wireless data communication network 10 includes at least one of an Internet network including a Wi-Fi network, a dedicated network, a mobile communication network such as 3G, 4G, and 5G, a WiBro network, It could be a data network.

According to an embodiment of the present invention, a blockchain network 20 composed of a plurality of nodes, such as terminals, servers, computers, etc. connected through the wired/wireless data communication network 10 may be configured. According to an embodiment of the present invention, the mobile terminal 100, the management server 300, and the destination server 400 may be devices registered as nodes of the blockchain network 20.

The mobile terminal 100 tracks its location by measuring its location using any one of at least three or more GPS satellites, at least three base stations of the wired/wireless data communication network 10, and a network that knows the location, and periodically tracks its location. The digital goods request information including location information on the location is transmitted to the management server 300.

In addition, the mobile terminal 100 responds to the transmission of the digital goods request information from the location of the location information provided from the management server 300 to the digital goods ( Real-time in which digital goods provision information including digital goods information for 2) is received, digital goods 2 of at least one type of digital goods included in the digital goods provision information are received, and the detected digital goods are photographed through a camera. The augmented reality image as shown in FIGS. 2 and 3 is generated by synthesizing the captured image and then displayed.

After displaying the augmented reality image, the mobile terminal 100 checks whether the digital goods 2 displayed through the augmented reality image are touched, and when it is touched, the accumulation request including digital goods information for the touched digital goods 2 Information is generated and transmitted to the management server 300. The distance information 3 from the current location of the mobile terminal 100 to the digital goods 2 may be displayed around the digital goods displayed in the augmented reality image.

When the digital goods request information including the location information of the mobile terminal 100 is received from the mobile terminal 100, the management server 300 extracts digital goods corresponding to the location of the location information included in the digital goods request information. After generating digital goods provision information, it is provided to the mobile terminal 100.

In addition, the management server 300 receives the accumulation request information for the provided digital goods provision information from the mobile terminal 100 and transmits the digital goods of the accumulation request information to the user of the mobile terminal 100 who has sent the accumulation request information. It is stored and managed in the user wallet. Therefore, the accumulation request information must include user information, and the user information may be any one or more of terminal identification information, user identification information, electronic wallet address information, and the like according to an embodiment.

The use place server 400 is a server, computer, or POS provided at the place of use of digital goods in which the user of the mobile terminal 100 can use the digital goods stored in the user wallet of the management server 300 by using the mobile terminal 100. It could be a terminal, etc.

The usage server 400 transmits to the management server 300 that the used digital goods have been used, or receives a notification from the management server 300 that the digital goods have been accumulated in the electronic wallet of the digital goods usage location.

Transaction information according to the digital goods transaction between the mobile terminal 100, the management server 300, and the destination server 400 may be distributed and stored in nodes of the blockchain network 200.

When a blockchain is applied, the user wallet stored in the management server 300 may be an electronic wallet having an electronic wallet address reflecting the public key, and an authentication key including a public key and a private key generated according to the blockchain protocol It will have to be provided to the user terminal 100.

4 is a diagram showing the configuration of a mobile terminal of an advertisement system using location-based augmented reality digital goods according to the present invention, and FIG. 5 is a diagram showing a map GUI screen displayed on the mobile terminal screen according to an embodiment of the present invention , FIG. 6 is a diagram illustrating a wallet GUI displayed on a mobile terminal screen when the digital goods are coins according to an embodiment of the present invention. Hereinafter, it will be described with reference to FIGS. 2 to 6.

The mobile terminal 100 according to the present invention includes a storage unit 110, a display unit 120, an input unit 130, a wireless communication unit 140, a global positioning system (GPS) module 150, and a camera. It includes a unit 155 and a control unit 160.

The storage unit 110 is a program area for storing a control program for controlling the operation of the mobile terminal 100 according to the present invention, a temporary area for temporarily storing data generated during execution of the control program, and occurring during execution of the control program. It includes a data area for semi-permanently storing the data and data necessary for the execution of the control program. An authentication key including a public key and a private key may be stored in the data area.

The display unit 120 displays various information according to the operation state of the mobile terminal 100 and various graphic user interfaces (GUIs) according to the control program under the control of the controller 160, and displays various graphic user interfaces (GUIs) through the GUI. Information is displayed in text, graphics, still images, and videos.

The input unit 130 includes a plurality of buttons for controlling the operation of the mobile terminal 100, a button input device for outputting a button signal for a pressed button, and keys for inputting a number of functions and characters. A key input device that outputs a key signal corresponding to a key, and a touch pad that is integrally configured on the screen of the display unit 120 and outputs a position signal corresponding to a position touched by a user on the screen. Thus, it provides the user with an input means for selecting a function and inputting information.

The wireless communication unit 140 wirelessly accesses the wired/wireless data communication network 10 to perform data communication with devices such as other terminals, servers, and computers connected to the wired/wireless data communication network 10. The wireless communication unit 140, when accessing a mobile communication network or a WiBro network of the wired/wireless data communication network 10 according to an embodiment, calculates the received signal strength indicator (RSSI) of the occasional signal received from at least one or more base stations. It may be measured and output to the control unit 160.

The GPS module 150 receives unique location data from each of the Global Positioning System (GPS) satellites and outputs it to the control unit 160.

The camera unit 155 includes a camera, and provides an image input through the camera to the controller 160 by performing video signal processing.

The control unit 160 includes a GUI providing unit 170, a location tracking unit 180, a digital goods processing unit 190, a digital goods acquisition processing unit 210, a digital goods use processing unit 220, and a navigation processing unit 230. Controls the overall operation of the mobile terminal 100 according to the present invention.

The GUI providing unit 170 includes a map GUI providing unit 171, an AR GUI providing unit 172, a setting GUI providing unit 173, and a wallet GUI providing unit 174.

The map GUI providing unit 171 clearly informs the user of the location of the digital product by displaying icons according to the type of digital product (coin, discount coupon, etc.) at the location where the digital product exists on the map as shown in FIG. 5. . When an icon is touched, the map GUI providing unit 171 provides information on a digital product corresponding to the icon.

When the AR button 501 of the map GUI of FIG. 5 is clicked, the AR GUI providing unit 172 displays an augmented reality image on the display unit 120 as shown in FIG. 2 and uses a coin or the like through the touch pad of the input unit 130. The AR GUI as shown in FIGS. 2 and 3 is provided through the display unit 120 to obtain a digital product by touching it.

The setting GUI providing unit 173 is a means for setting and changing email, phone number, address, login information (ID and password), etc. related to the user of the mobile terminal 100 when clicking the setting button 502 of FIG. 5 A setting GUI including a is displayed on the display unit 120.

The wallet GUI providing unit 174 provides a wallet for each type of digital goods, and when one of the wallets for each type of digital goods is selected, the wallet GUI according to the selected type of digital goods is displayed on the display unit 120. For example, when a coin wallet is selected, the wallet GUI providing unit 174 provides the coin wallet GUI as shown in FIG. 6.

The location tracking unit 180 continuously tracks the current location of the mobile terminal 100 by performing network-based location tracking using the wireless communication unit 140 and GPS-based location tracking using the GPS module 150.

The digital goods processing unit 190 generates digital goods request information including location information on the location of the current mobile terminal being tracked through the location tracking unit 180 when an advertisement event using digital goods occurs, and the wireless communication unit ( 140), the digital goods of the digital goods provision information that are transmitted to the management server 300 and received in response thereto are displayed on the activated map GUI, or the digital goods are displayed on the captured image acquired through the camera of the camera unit 155. An augmented reality image that combines images corresponding to digital goods included in the product provision information is displayed through AR GUI.

The digital goods acquisition processing unit 210 acquires the digital goods when an augmented reality image including the digital goods is displayed on the display unit 120 and the digital goods is touched through the AR GUI, and digital goods information on the acquired digital goods It transmits the accumulation request information including the management server 300. The accumulation request information should include at least one of mobile terminal identification information, user identification information, and electronic wallet address.

The digital goods acquisition processing unit 210 may be configured so that the digital goods to be touched are not acquired if they are out of a preset distance from the current location of the mobile terminal 100 being tracked. That is, it is preferable that the digital goods acquisition processing unit 210 is configured to acquire and process only digital goods within a certain distance from its current location.

The digital goods use processing unit 220 transfers the coin to an electronic wallet address when the digital goods are coins, or displays a discount coupon on the screen of the display unit 120 in the case of a discount coupon. In the former case, the digital goods use processing unit 220 displays the remaining coin amount after remittance through the wallet GUI on the display unit 120, and in the latter case, when it is checked that the discount coupon has been used by the user, the digital goods use processing unit 220 uses the discount coupon.

When the AR GUI is provided, the navigation processing unit 230 guides the digital goods to the nearest digital goods from the current location of the mobile terminal 100 tracked by the location tracking unit 180, or a digital goods of the type selected by the user. The route guidance information is generated and provided to the digital goods processing unit 190 to be provided through an augmented reality image.

In addition, the navigation processing unit 230 calculates the distance from the mobile terminal 100 to each digital goods and provides the calculated distance to the digital goods processing unit 190.

Referring to FIG. 7, the management server 300 includes a server storage unit 310, a server communication unit 320, and a server control unit 330.

The server storage unit 310 includes a member DB 311 that stores member information about a user who has joined as a member, and a digital goods DB 312 that registers at least one digital goods service including digital goods to be provided for each customer. , A user wallet DB 313 comprising a user wallet for each user who is a member registered in the member DB 311, a digital goods user-specific usage history DB 314 that stores digital goods usage history information used for each user, and a customer Digital goods that are provided and retrieved, that is, the use history DB 315 for each customer, which stores usage history information for used digital goods, and preferences based on preferences for digital goods acquired by users and the number of times they used digital goods, etc. It includes a user experience DB 316 and the like that configures big data by storing user experience data.

The digital goods DB 312 includes customer information, types of digital goods provided by customers of customer information, service area information for providing digital goods, the number and provision time of digital goods providing digital goods in the service area of service area information, etc. This will be able to be saved.

In the user wallet of the user wallet DB 313, a plurality of user wallets may be configured for each type of digital goods. For example, a user wallet of an arbitrary user may be configured by type, such as a coin wallet, discount coupon wallet, gift certificate wallet, etc., and wallets for each digital product type may also have multiple sub-wallets depending on the sub-type of digital goods. will be. For example, a coin wallet could have multiple sub-wallets, such as an Ethereum coin wallet, a bitcoin coin wallet, etc.

The server storage unit 310 may further include an advertisement image DB storing a plurality of advertisement images including keywords for the corresponding advertisement image.

The server communication unit 320 is connected to the wired/wireless data communication network 10 by wire to perform data communication with other devices connected to the wired/wireless data communication network 10.

The server control unit 330 includes a registration unit 340, a user setting processing unit 350, a service processing unit 360, a block chain registration unit 370, a user wallet accumulation unit 380, a digital goods use processing unit 390, and user experience data. Controls the overall operation of the management server 300 according to the present invention, including the generation unit 410 and the advertisement providing unit 420.

Specifically, the registration unit 340 receives member information about a user through a setting GUI from the mobile terminal 100 at the time of initial operation, stores it in the member DB 311, and registers a member registration unit 341 and digital goods. It includes a service registration unit 342 that receives digital goods service information including customer information of a customer to be provided and digital goods information to be provided and stores it in the digital goods DB 312 to register the service.

The user setting processing unit 350 stores user setting information input through the setting GUI after registering the member in the member DB 311 or updates data stored in the member DB 311.

The service processing unit 360 includes a digital goods request information collection unit 361, a digital goods search unit 362, a digital goods provision information generator 363, and a digital goods provision information provision unit 364, including at least one It monitors whether digital goods request information is received from the mobile terminal 100, and when digital goods request information is received, digital goods allocated to the service area including the location of the mobile terminal 100 included in the digital goods request information The included digital goods providing information is transmitted to the mobile terminal 100 through the server communication unit 320.

The digital goods request information collection unit 361 monitors whether digital goods request information is received from at least one or more mobile terminals 100, and receives and outputs the digital goods request information.

The digital goods search unit 362 is a digital goods service having a service area including a location corresponding to the location information of the mobile terminal 100 of the digital goods request information received through the digital goods request information collection unit 361 Is retrieved from the digital goods DB 312 and outputted.

The digital goods provision information generation unit 363 generates digital goods provision information including digital goods of the digital goods service searched by the digital goods search unit 362. It is preferable that the digital goods provision information further includes location information indicating the location of the digital goods as well as digital goods for the digital goods.

The digital product providing information providing unit 364 transmits the generated digital product providing information to the mobile terminal 100 through the server communication unit 320.

The user wallet accumulating unit 380 receives accumulation request information for at least one digital product among digital goods provided from the mobile terminal 100 through the provided digital goods provision information, and stores and manages each user.

The user wallet accumulation unit 380 may be configured to store and manage the acquired digital goods or digital goods received from other users in an electronic wallet for each user having an electronic wallet address generated by a public key.

When the user wallet accumulation unit 380 manages electronic wallets having electronic wallet addresses for each user, the server control unit 330 may further include a block chain registration unit 370.

The block chain registration unit 370 generates a block including transaction information according to the user's transaction when the digital goods are accumulated in the user's electronic wallet, and is connected to the wired/wireless data communication network 10. It may be configured to register by applying the public key to nodes of the chain network 20 and to perform proof-of-work for the registered block.

The digital goods use processing unit 390 is a user of the user of the mobile terminal 100 when a digital goods payment request to a digital goods usage destination occurs for digital goods stored in the electronic wallet, which is the user wallet, through the mobile terminal 100. It is processed as providing the digital goods from the wallet to the user wallet of the digital goods user.

In this case, the block chain registration unit 370 may be configured to generate a block including transaction information according to a transaction between the user and the digital goods user and register it in the node of the block chain network 20.

By applying the blockchain technology in this way, it is possible for a customer or any person to check information such as who owns any digital goods through the blockchain network 20 without going through the management server 300.

The user experience data generation unit 410 is obtained through the digital goods type and digital goods use processing unit 390 that the user obtains a lot according to the digital goods type information included in the accumulation request information received from the mobile terminal 100 The user's preferred digital goods are determined based on the type of digital goods that the user uses a lot according to the digital goods type information and the user information stored in the member DB 311, and the user's preferred products based on the determined preferred digital goods , Determines interests such as services, etc., generates user experience data including information of interest on the type of acquired digital goods, types of digital goods used, and the determined goods and services, and stores them in the user experience DB 316 do.

The advertisement providing unit 420 selects an advertisement image having a keyword corresponding to the user experience data and user information stored in the user experience DB 316 among advertisement images stored in the advertisement image DB of the server storage unit 310 and It is provided to the user's mobile terminal 100.

Referring to FIG. 8, first, the management server 300 registers a user member to register a user as a member and registers a digital goods service to receive digital goods services from customers (S100).

When at least one member registration and digital goods service registration are performed, the management server 300 receives user setting information from the mobile terminal 100 through a setting GUI and performs digital goods service use setting (S200).

When the digital goods service use setting is completed, the management server 300 provides the digital goods service to the mobile terminal 100 of the accessing user (S300). A detailed method for providing a digital goods service will be described with reference to FIG. 9.

After the digital goods provided by the digital goods service are provided to the user, when the user uses the digital goods at the place where the digital goods are used through the mobile terminal 100, the management server 300 performs digital goods use processing for the use of the digital goods. Do (S400). The digital goods use processing may be a remittance of the digital goods to a user wallet corresponding to the digital goods usage according to the type of the corresponding digital goods, or may be the processing of using the digital goods.

Referring to FIG. 9, the server control unit 330 of the management server 300 checks whether a digital goods providing event occurs (S311). The digital goods providing event may occur at a predetermined period of time set in advance in an integrated manner, or may occur at a time of providing digital goods service information set for each customer in the digital goods DB 312.

When a digital goods provision event occurs, the server control unit 330 loads the digital goods service information of a registered customer corresponding to the digital goods provision event (S313), and provides digital goods corresponding to the digital goods service information of the registered customer. Start (S315).

After the start of providing the digital goods, the server control unit 330 monitors whether digital goods request information is received from any mobile terminal 100 (S317), and when the digital goods request information is received, it is included in the received digital goods request information. It is checked whether a digital goods service having a service area including the location of the location information is in the digital goods DB 312 (S319).

If there is no digital goods service having a service area including the location, the server control unit 330 provides null digital goods provision information (information not including digital goods) to the mobile terminal 100 (S321). If there is a corresponding digital goods service, digital goods providing information including at least one digital goods corresponding to the corresponding digital goods service is generated and provided to the mobile terminal 100 (S323).

After providing the digital goods providing information, the server control unit 330 checks whether the accumulation request information is received (S325).

When the accumulation request information is collected, the server control unit 330 stores digital goods corresponding to the digital goods information included in the accumulation request information in the user wallet of the user of the mobile terminal 100 that has transmitted the accumulation request information (S327). ). The accumulation of digital goods may mean saving by remittance of digital goods to the user wallet according to the type of digital goods, or storing digital goods in a user wallet.

When the digital goods are accumulated, the server control unit 330 uses the authentication key assigned to the user wallet to store a block containing transaction information on the transaction between the customer and the user for the corresponding digital goods, as a node of the blockchain network 20. It may be configured to be distributed and stored in (S327).

Meanwhile, it is common knowledge in the art that the present invention is not limited to the above-described typical preferred embodiment, but can be implemented in various ways without departing from the gist of the present invention. Anyone who has a will be able to understand it easily. If implementation by such improvement, change, substitution or addition falls within the scope of the following appended claims, the technical idea should also be considered to belong to the present invention.

[Explanation of code]

2: Digital Goods 10: Wired/Wireless Data Communication Network

20: blockchain network 100: mobile terminal

110: storage unit 120: display unit

130: input unit 140: wireless communication unit

150: GPS module 155: camera unit

160: control unit 170: GUI providing unit

171: map GUI provider 172: AR GUI provider

173: setting GUI provider 174: wallet GUI provider

180: location tracking unit 190: digital goods processing unit

210: digital goods acquisition processing unit 220: digital goods use processing unit

230: navigation processing unit 300: management server

310: server storage unit 311: member DB

312: Digital Goods DB 313: User Wallet DB

314: Digital goods user-specific usage history DB

315: DB on the history of using digital goods by customer

316: user experience DB 320: server communication unit

330: server control unit 340: registration unit

341: member register 342: service register

350: user setting processing unit 360: service processing unit

361: Digital Goods Request Information Collection Unit

362: digital goods search unit

363: Digital goods provision information generation unit

364: Digital goods provision information provision department

370: Blockchain register 380: User wallet accumulation unit

390: digital goods use processing unit 410: user experience data generation unit

420: advertisement providing unit

Claims

It measures the current location of itself and transmits digital goods request information including location information on the measured location, and receives at least one or more different types of digital goods corresponding to the location of the location information to receive the camera. A mobile terminal that generates and displays an augmented reality (AR) image synthesized with the captured image obtained by driving, and transmits accumulation request information including digital goods information about the digital goods touched in the augmented reality image; And

When receiving digital goods request information from a mobile terminal of a member user, a digital goods corresponding to the location information of the digital goods request information among digital goods provided according to a set time is provided to the mobile terminal, and accumulated from the mobile terminal An advertisement system using location-based augmented reality digital goods, comprising: a management server that receives request information and stores and manages each user.
The method of claim 1,

The mobile terminal,

A wireless communication unit wirelessly connected to a wired/wireless data communication network to perform data communication with the management server connected to the wired/wireless data communication network;

A camera unit for generating and outputting a captured image corresponding to an image projected onto the camera lens including a camera;

A GPS module that receives and outputs each location data from at least one GPS satellite;

A display unit that displays the augmented reality image;

An input unit including a touch pad configured integrally on the screen of the display unit and outputting a position signal corresponding to a touched position; And

The current location is calculated through at least three or more location data obtained through the GPS module, the location of the base station obtained through the wireless communication unit, and the received signal electric field strength of the received signal, and the measured location is Transmitting digital goods request information including location information to the management server through the wireless communication unit, receiving at least one or more different types of digital goods corresponding to the location corresponding to the location information to drive the camera And a control unit that generates and displays an augmented reality (AR) image synthesized with the captured image obtained by doing so, and transmits accumulation request information including digital goods information on the digital goods touched in the augmented reality image. Advertising system using location-based augmented reality digital goods.
The method of claim 1,

The management server,

Member DB that stores member information for users, customer information for customer requests, digital goods service information, including digital goods information including types of digital goods, number of digital goods, digital goods provision time and provision area information A server storage unit including a digital goods DB to store;

A server communication unit connected to a wired/wireless data communication network to perform data communication with the mobile terminal through the wired/wireless data communication network; And

When receiving digital goods request information from a mobile terminal of a member user, among digital goods provided according to a time set in the digital goods DB, digital goods corresponding to the location information of the digital goods request information are provided to the mobile terminal, And a server control unit for receiving accumulation request information from the mobile terminal and storing and managing each user.
The method of claim 3,

The server control unit,

It monitors whether digital goods request information is received from at least one or more mobile terminals, and includes digital goods allocated to a service area including the location of the mobile terminal included in the digital goods request information when receiving the digital goods request information. A service processing unit for transmitting product provision information to the mobile terminal through the server communication unit; And

Location-based augmentation, characterized in that it comprises a user wallet accumulating unit that receives the accumulation request information for at least one of the digital goods provided through the digital goods providing information from the mobile terminal and stores and manages each user. Advertising system using real digital goods.
The method of claim 4,

The service processing unit,

A digital goods request information collection unit that monitors whether digital goods request information is received from at least one mobile terminal, and receives and outputs the digital goods request information;

A digital goods search unit for searching the digital goods DB for a digital goods service having a service area including a location of a mobile terminal of the digital goods request information received through the digital goods request information collecting unit;

A digital goods provision information generating unit for generating digital goods provision information including digital goods of the digital goods service searched by the digital goods search unit; And

And a digital product providing information providing unit for transmitting the generated digital product providing information to the mobile terminal through the server communication unit. An advertisement system using a location-based augmented reality digital product.
The method of claim 4,

The user wallet accumulation unit,

Store and manage the obtained digital goods or digital goods received from other users in an electronic wallet for each user having an electronic wallet address generated by a public key,

The server control unit,

When the digital goods accumulate digital goods in the user's electronic wallet, a block according to the user's transaction is generated, and the public key is applied and registered to nodes of a blockchain network connected to the wired/wireless data communication network. An advertisement system using a location-based augmented reality digital goods, characterized in that it further comprises a block chain registration unit that performs proof-of-work on the registered block.
The method of claim 6,

The server control unit,

When a request for payment of digital goods to a digital goods user occurs for digital goods stored in the electronic wallet, which is the user wallet, through the mobile terminal, the digital goods are transferred from the electronic wallet of the user of the mobile terminal to the electronic wallet of the digital goods user. Further comprising a digital goods use processing unit that processes as provided,

The blockchain registration unit,

An advertisement system using location-based augmented reality digital goods, characterized in that a block according to a transaction between the user and a digital goods user is generated and registered in a node of the blockchain network.
The method of claim 4,

The server control unit,

A user who includes one or more of the products and services preferred by the user based on the digital goods type information included in the accumulation request information received from the mobile terminal and the user information stored in the member DB. An advertisement system using location-based augmented reality digital goods, characterized in that it further comprises a user experience data generating unit that generates experience data.
The method of claim 8,

The service processing unit,

An advertisement system using location-based augmented reality digital goods, comprising providing digital goods providing information including only digital goods corresponding to the user experience data and user information to the mobile terminal.
The method of claim 8,

The server storage unit,

Further comprising an advertising image DB for storing a plurality of advertising images including keywords for the advertising image,

The server control unit,

An advertisement system using location-based augmented reality digital goods, characterized in that it further comprises an advertisement providing unit that finds an advertisement image having a keyword corresponding to the user experience data and user information from the advertisement image DB and provides it to the mobile terminal. .
The method of claim 2,

The management server,

When providing the digital goods, further transmitting digital goods location information on the geographical location where each digital goods should be displayed,

The mobile terminal,

Location-based augmented reality, characterized in that the digital goods are collected and the digital goods information on the collected digital goods is generated only when the distance between one's own location and the location of the touched arbitrary digital goods is within a preset distance. Advertising system using digital goods.
The method of claim 11,

The position information of the digital goods is an advertisement system using a location-based augmented reality digital goods, characterized in that the position information in the customer-related area set by the customer who provided the digital goods.
The method of claim 11,

The mobile terminal,

An advertisement system using location-based augmented reality digital goods, characterized in that the path information that guides the digital goods from their location is generated and displayed on a display.
A digital goods request process in which the mobile terminal measures its current position and transmits digital goods request information including position information about the measured position to a management server;

Digital goods in which the management server provides digital goods corresponding to the location information of the digital goods request information to the mobile terminal among digital goods provided according to a set time when receiving the digital goods request information from a mobile terminal of a member user Delivery process;

The mobile terminal receives at least one or more different types of digital goods corresponding to the location of the location information, and generates and displays an augmented reality (AR) image synthesized with a captured image obtained by driving a camera, and the A digital goods accumulation request process of transmitting accumulation request information including digital goods information about digital goods touched in the augmented reality image; And

And a digital goods accumulation process in which the management server receives the accumulation request information from the mobile terminal and stores and manages each user.
The method of claim 14,

The digital goods request process,

Location tracking that tracks the own location by calculating the current location through at least three or more location data obtained through the GPS module, the location of the base station obtained through the wireless communication unit, and the received signal electric field strength of the received signal step; And

A method of advertising using a location-based augmented reality digital goods, comprising: a step of requesting digital goods to generate digital goods request information including location information on the tracked location and transmit it to the management server.
The method of claim 14,

The process of providing digital goods,

A digital goods request information collection step of monitoring whether digital goods request information is received from at least one mobile terminal by a server control unit of the management server, and receiving and outputting the digital goods request information;

A digital goods search step in which the server control unit searches and outputs a digital goods service having a service area including a location of a mobile terminal of the digital goods request information received through a digital goods search unit;

A digital goods provision information generating step of generating, by the server control unit, digital goods provision information including digital goods of the digital goods service searched by the digital goods search unit through a digital goods provision information generator; And

And providing, by the server control unit, the digital goods provision information generated through the digital goods provision information provision unit, to the mobile terminal, wherein the advertisement method using a location-based augmented reality digital goods.
The method of claim 14,

The digital goods accumulation process,

Store and manage the obtained digital goods or digital goods received from other users in an electronic wallet for each user having an electronic wallet address generated by a public key,

A node of a blockchain network configured by the server control unit of the management server being connected to a wired/wireless data communication network by generating a block according to the user's transaction when the digital goods are accumulated in the user's electronic wallet through the block chain registration unit The advertisement method using location-based augmented reality digital goods, characterized in that it further comprises a block chain registration process of registering by applying the public key to fields and performing proof of work on the registered blocks.
The method of claim 17,

When the server control unit generates a digital goods payment request from the mobile terminal to a digital goods usage destination for digital goods stored in the electronic wallet, which is a user wallet, through the digital goods usage processing unit, the digital goods usage destination in the user's electronic wallet of the mobile terminal A digital goods use processing process of processing the digital goods as being provided with the electronic wallet of And

An advertisement method using a location-based augmented reality digital goods, further comprising a process of registering a user block chain to register a block in the node of the block chain network by generating a block according to a transaction between the user and the digital product user.
The method of claim 14,

The server control unit of the management server is among the products and services preferred by the user based on the digital goods type information included in the accumulation request information received from the mobile terminal and the user information stored in the member DB. An advertisement method using location-based augmented reality digital goods, further comprising a user experience data generation process for generating user experience data including any one or more.
The method of claim 19,

The server control unit further comprises an advertisement providing process in which an advertisement image having a keyword corresponding to the user experience data and the user's information is found in an advertisement image DB and provided to the mobile terminal through the advertisement providing unit. Advertising method using augmented reality digital goods.