JP2016012349A - Advertisement provision system using ar, and customer added value information provision system using ar - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide product accompanying bundle information, the product accompanying bundle information being capable of providing, at the same time with delivery of the product to a customer, many pieces of timely and dense information, which include any information corresponding to a features of the customer, and product-related information desired by the customer, as images, or moving pictures and voice, the information being supplied as a system that is capable of exchanging information bi-directionally.SOLUTION: The customer added value information provision system using the augmented reality (AR) of the present invention is configured in such a manner that: a user such as a merchandise customer reads, by using an information terminal apparatus and the like, first identification information that is attached on a product, or on an outer package or a packaging box of the product to thereby read second information by an information acquisition mechanism via an internet and the like; and product accompanying information such as an assembly method and a safety use method of the product is provided to the merchandise customer and the like for example as the second information.

Description

  The present invention relates to an information attachment system at the time of product shipment at a merchandise distribution base, and more particularly to advertisement information for delivery destinations, a product instruction manual, an assembly installation method, and other information providing systems.

  In general, when a product is shipped from a merchandise distribution base, a stored product in a warehouse is picked based on order shipment information from a customer, and is stored in a shipping packaging box and shipped. At this time, in the packaging box, based on the order shipment information from the customer, in addition to the forms such as the delivery note, shipping slip, receipt, invoice, etc. of the product, the product instruction manual of the shipped product, assembly and installation method Information materials, such as certificate, precautions for use, and advertisement information of other products, are shipped.

  In this case, for example, there are very many kinds of printed matter on paper and the like including advertisements, so it takes a lot of time to attach it to a product and package it. From the standpoint of the seller, it is natural to provide a lot of information media for the customer. However, if the viewpoint of the user is taken into consideration, it is inevitably necessary to limit the amount. In addition, since printed matter information on paper is time consuming for customers to read, in many cases, it is often left alone and not transmitted as information. Information on the safe use of products and information on handling precautions are particularly important, and it is a major problem that information cannot be accurately transmitted to customers. This is a major demerit not only on the seller side but also on the customer side.

  These problems vary greatly depending on the product to be provided or the form of the product. For example, with respect to general-purpose products, the seller wants to ship as much as possible of other product information related to the product and advertisement information such as ancillary products required based on the use of the product in the shipped product. In addition, for example, advertisement information of a proposed product based on a customer's purchase history and preferences is desired to be shipped. I want to ship it as a booklet for mail order catalogs. I also want to bundle ordering method information for repeat purchases. However, it is very difficult to bundle and send such a large amount of information in a product, and even if it is bundled and shipped, it is unlikely that the customer can effectively use it because it is a large amount of printed information.

  In the case of recycled products, rental products, nursing care products, furniture, etc., the products are delivered directly from the merchandise distribution base to the customer by the delivery company according to the instructions of the seller who has received an order from the customer. In some cases, a delivery company that also serves as a driver usually provides the customer with product assembling, installation, operation confirmation, and explanation of safe use. In this case, it is very difficult for the delivery company to know how to assemble various kinds of products, how to handle them, how to use them safely, etc., and process them appropriately at the customer site.

  Recycled products, nursing care products, furniture, etc. that are difficult to assemble are difficult to understand three-dimensionally in the assembly method written on the printed matter in a plan view, and are often hesitant in assembling. Even after the product has been assembled and installed, it is difficult in a short time to explain the safe usage of the product to customers such as the elderly in an easy-to-understand manner.

  In patent document 1, the technical idea which concerns on the advertising system which prints an advertisement on the packaging container of the goods collected or attaches the label which printed the advertisement is disclosed. However, in these systems, the space utilized for advertisement is limited in both packaging container printing and label printing, and there is a limit in providing more advertisement information to the shipping destination.

  Further, for example, in Patent Document 2, a courier that carries an advertisement medium requested by an advertiser and delivers it to a customer's home selects an appropriate advertisement medium for each customer using its own customer information. A technical idea related to an advertising system that distributes typical advertising media is disclosed. However, in the advertising system as described above, it is necessary to collect a certain amount of luggage in order to print the advertisement on the packaging container of the luggage or to carry out the ad labeling operation. A dedicated person is arranged for the work of adding advertisements, and the preparation period is also required, which causes an increase in cost. Also, it becomes difficult to send advertisements at an appropriate time.

  In addition, in the above-mentioned document example, since the optimum information providing system that conveys information such as the assembly and installation method of the product, which is the most necessary information, and the safe use method to the customer in an easy to understand and accurate manner has not been reached, It is not meant to present a fundamental solution to this.

JP 2006-155420 A JP 2002-117114 A

  As described above, the technology or the technical idea so far has mainly been related to a system for packaging advertisements and promotional media in a packaging box at the same time when delivering a product to a customer. In particular, in the case of printed material information, there is a physical limitation on the type and number, and it is not only necessary to select and select suitable advertising information from a large amount of information, but also a lot of work for bundling with products Costs and logistics costs were needed.

  In shipping products to customers, it is a big problem how much information can be delivered to the customer in addition to the ordered products, such as information useful to the customer or information that leads to continued sales for the seller. is there. If it is simply provided as a printed matter on paper, it will not be read by the customer and will be attached to useless information.

  In addition to instruction manuals, safety use information, repair parts information, etc. for products purchased by customers, sellers also have information on related products and consumables used with the products, and are specific to the customer. We want to attach various information such as product information that anticipates customer preference or return of impression information after using the product at the time of shipment, and accurately and reliably convey that information to customers.

  Depending on the type of product, the most important information that must be provided to the customer is often an explanation of product handling, assembly / installation methods, or precautions for safe use. If it is assumed that it is provided as printed information as well as advertising information, a large amount of printed material needs to be bundled, resulting in a very high work cost and a problem that it cannot be effectively utilized.

  The present invention is intended to solve such a conventional problem, and a large amount of information can be easily and easily used and provided to customers as merchandise accompanying information, and the economic efficiency can be greatly improved. The challenge is to develop a system for providing product-related information.

In order to solve such a problem, an AR use customer value-added information providing system according to the present invention includes:
An information addition mechanism for adding first information (specific customer identification marker) including product identification information or customer identification information to a product to be transported or its packaging exterior;
An information reading mechanism for reading the first information;
An information acquisition mechanism for acquiring second information associated with the first information read by the information reading mechanism;
And a display mechanism for displaying the second information acquired by the information acquisition mechanism.

  In the AR-use customer value-added information providing system according to the present invention, the information including the product identification information and the requester identification information, which is the first information attached to the product to be shipped or its exterior or packaging box, An identification marker or code such as a QR marker or an AR marker (Augmented Reality: an identification marker for reading augmented reality information is hereinafter referred to as an “AR marker”), and is attached by a method such as printing or labeling. Then, necessary information can be read by recognizing an image of the identification marker or code as the first information using a reading device at the product provider.

  The first information attached to the identification marker of the AR-use customer value-added information providing system according to the present invention is a specific customer identification marker including product identification information or customer identification information of a product to be shipped, and identifies the specific customer Customer ID information that can be included. The merchandise identification information includes, for example, an ID code such as a JAN code for connecting to merchandise attribute information specifying a provider, a price, a product specification, etc. of a merchandise to be shipped. The customer identification information includes a customer ID code associated with customer attribute information including personal information such as the purchaser's name, gender, age, address, and information such as purchase history of products.

  These pieces of information are linked to and linked with product information and customer information in warehouse management information as specific products and customer IDs. The warehouse management information is merchandise management information at a merchandise distribution base such as merchandise ordering information, warehouse storage information, and shipping information.

  Here, “association” of information is defined. To associate one identification information with the other information is to associate the other information with one identification information in a one-to-one relationship. Thus, when one identification information is specified, the other information is inevitably specified. Hereinafter, this association is referred to as “correlation” for easy understanding.

In the AR-use customer value-added information providing system according to the present invention, the second information is specific customer value-added information including advertisement information and product-accompanying information.
Product-related information: (Product handling information, safe use information, assembly and installation information, delivery handling information,
Repacking information, reordering program information,
Marketing research program information)
It is selected according to an algorithm determined from the product identification information and customer identification information, is given a priority, and has a search inventory according to the priority of the selected specific customer value-added information.

  In the AR-use customer value-added information providing system according to the present invention, the second information is associated with the first information. The second information is customer value-added information including product advertisement information and product-accompanying information, and is specific customer value-added information with an inventory of priorities selected using a certain algorithm. These pieces of information are not only two-dimensional image information but also any one of stereoscopic image information and / or stereoscopic moving image information and / or stereoscopic AR (augmented reality) information and / or stereoscopic VR (virtual reality) information including audio information. And can be provided by bidirectional communication via the Internet (network).

  The information reading mechanism of the AR-use customer value-added information providing system according to the present invention is an apparatus / mechanical system having an identification marker reading function having a function of reading first information such as a scanner, a smartphone (mobile phone), etc. This may be an information terminal device that also includes an information acquisition mechanism such as a display having a function of acquiring the second information and presenting it as a visible state.

  The AR-use customer value-added information providing system according to the present invention obtains information by a user such as a product customer reading the first identification information attached to the product, the product exterior, or the packaging box with an information terminal device or the like. The organization reads the second information via the Internet, etc., for example, as the second information, the product advertisement information, accompanying product provision information, reorder program information, product assembly method, safe use method, etc. It can be provided to merchandise customers as value added information together with a priority list.

  The algorithm of the AR-use customer value-added information providing system according to the present invention includes customer attribute information (customer personal information, customer purchase history information, customer hobbies / preference information) and product attribute information (provider information) linked to customer identification information. , Product specification information), a selection formula for selecting customer value-added information from among the advertisement information and product-accompanying information with priority.

  Therefore, specific customer value-added information is advertisement information selected with priority given by an algorithm that reflects personal information, customer purchase history information, and customer hobby / preference information specific to the customer who purchased the product. Only advertising information that is valid for the customer is selected. Similarly, the specific customer value-added information includes only the specific product-accompanying information selected by the algorithm reflecting the priority specific to the product in the product-accompanying information of the product.

  In other words, the AR-added customer value-added information providing system according to the present invention provides a search inventory in which priority is given only to carefully selected advertisement information specific to the customer, and similarly to only carefully selected product incidental information specific to the product. At the same time, it can be provided as specific customer value-added information as the second information. Since the first information is information associated with the customer attribute information and the product attribute information, only the information judged and selected as necessary for the user such as the customer is used as the second information. Can be provided.

  Specific customer value-added information, which is the second information in the AR-use customer value-added information providing system according to the present invention, is an advertisement that is analogized and carefully selected from customer personal information, customer purchase history information, customer hobby / preference information, etc. Including information and advertisement information preferentially selected from product providers and sponsors, which are moving image information, AR information, and VR information that are easy for the customer to understand, and therefore provide a large amount of information to the customer in an easy-to-understand manner Can do.

  In other words, based on the customer personal information and purchase history information in the customer identification information associated with the first information, the necessary individual information is obtained from the second reorder program information and marketing research program information. Select and prioritize. Similarly, on the basis of product specification information such as recycled products and rental products in the product identification information linked to the first information, the second information, such as handling instruction information, safe use information, and assembly / installation information It is possible to select individual information from among them and assign priorities. These are performed in accordance with a preset algorithm of the AR use customer value-added information providing system according to the present invention.

  The specific customer value-added information that is the second information of the AR-use customer value-added information providing system according to the present invention includes stereo image information and / or stereo video information and / or stereo AR (augmented reality) information and / or It includes any one of stereoscopic VR (virtual reality) information and / or audio information, and is characterized in that bidirectional communication via the Internet (network) is possible.

  These pieces of information may be AR information that can be visually recognized using, for example, a head-mounted display (hereinafter referred to as “HMD”). If AR information is used, an AR information reading mechanism (or application) is separately provided. ) To a desired site, and on this site, for example, a three-dimensional image, which is an assembly and installation method, can be viewed by the user from different directions, front, rear, left, right and up. By using the AR utilization information system according to the present invention, a large amount of information such as a method for assembling a product that is difficult to assemble and a method for safely using a product can be accurately and easily transmitted to a user such as a customer.

  The AR-use customer value-added information providing system according to the present invention creates a search eye recording screen according to the priority order based on the information thus selected and assigned the priority order, and provides the customer with information related to the screen. It transmits to the information acquisition mechanism as a cover of the second information. Accordingly, the customer or the like can specify the necessary information from the second recording information search screen on the display acquired by the information acquisition mechanism device such as a scanner / smartphone, and obtain the details thereof.

  According to the AR usage manual providing system according to the present invention, a customer or the like obtains a product, and selects the information selected according to the product and the individual information of the customer in a timely and simple manner in the order of request.・ It can be obtained as audio. In addition, since these pieces of information are provided as a bidirectional communication system via a network such as the Internet, information exchange such as questions and responses is also possible. If the information acquisition mechanism is a body-mounted information terminal device (such as an HMD), bidirectional communication with commodity-accompanying information can be performed using AR information as a medium.

In addition, the present application provides an information reading mechanism that reads first information including product identification information or requester identification information attached to a product to be transported or its packaging exterior or its package (BOX);
An information acquisition mechanism for acquiring second information associated with the first information read by the information reading device (mechanism);
And a display mechanism for displaying the second information acquired by the information acquisition mechanism.

Here, each term includes the following meanings.
-Product identification information: Product code etc. Bar code, QR code (registered trademark), AR marker, etc.
Requester identification information: requester information, orderer information, etc.
-Information reading mechanism: Apps with scanner, smartphone code reading function, etc.
Second information: advertising information associated with product identification information or requester identification information. Alternatively, it may be product promotion information pushed based on product identification information or client identification information and further information (for example, history information that may be defined on the cloud, personal preference information, etc.) .
Information acquisition mechanism: It is only necessary to have a function capable of acquiring the second information based on the first information. For example, a function that defines a certain attribute and scans / acquires all information having this attribute. Even if it exists, the function which acquires 2nd information by adding some operation to a certain information may be sufficient.
・ Display mechanism: smartphone, projector, PC screen

  If the provided product is a general-purpose product or the like that requires various accompanying products at the stage of use, the customer can use the AR including the accompanying product, the accompanying product advertisement, the price, the specification, the purchasing method, etc. according to the present invention. It is possible to select the screen information while viewing it in a three-dimensional manner through the use instruction providing system. Similarly, if the provided product is a recycled product, rental product, nursing product, furniture, etc., the product delivery company etc. installs and installs the product at the customer's site via the AR usage manual providing system according to the present invention. And explanation of safe use, test operation, etc. can be carried out with the customer while viewing the screen information. It is easy to understand, and troubles due to misreading of printed matter are drastically reduced, and the examination time for product selection and product assembly installation time can be greatly shortened.

  As described above, according to the AR usage manual providing system according to the present invention, the sorting and bundling work of various printed information at the time of product shipment is greatly reduced, leading to a significant reduction in work cost. In addition, it is possible to provide a large amount of information, which is impossible with the provision of printed matter, in an easily understandable and easy-to-understand manner and in a form capable of two-way communication. In addition, since the priority provided by the objective algorithm for the customer is shown, the necessary information can be used quickly and effectively. The merchandise provider can easily receive reorders and can easily obtain market research information.

  According to the present invention, along with delivery of products to customers, all information according to customer characteristics and information requested by customers regarding products can be provided in a timely and dense manner as still images or moving images or / and audio. In addition, because it is possible to provide product-related information that can be provided as a system that allows two-way information exchange, the complexity of accompanying packaging work at the time of product shipment is greatly improved and the economic efficiency is also greatly improved. A product delivery and information providing system that can be executed is realized.

  According to the present invention, along with delivery of products to customers, all information according to customer characteristics and information requested by customers regarding products are timely and dense, and a large amount of information is displayed as images or video / audio. It is possible to provide product-associated bundled information that can be provided as a system that can provide information exchange in both directions. Economic efficiency can be greatly improved while significantly improving the safety and work efficiency of the accompanying bundling work at the time of shipment of the commodity distribution warehouse.

It is the functional block diagram which showed the image of the AR utilization customer added value provision system which concerns on one Embodiment of this invention. It is a figure which shows the concept of the algorithm of the customer additional value information selection in the AR utilization customer additional value information provision system which concerns on one Embodiment of this invention. It is a figure which shows the Example of the additional value information provided by the AR utilization customer additional value information provision system which concerns on one Embodiment of this invention, and its inventory. It is a figure which shows the outline | summary of the information reading mechanism of the AR utilization manual provision system which concerns on one Embodiment of this invention. It is a figure which shows the outline | summary of the information reading mechanism of the AR utilization customer added value information provision system which concerns on one Embodiment of this invention. It is a functional block diagram which comprises the AR utilization customer added value information provision system which concerns on one Embodiment of this invention.

  Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings. In the following, the range necessary for the description for achieving the object of the present invention is schematically shown, and the range necessary for the description of the relevant part of the present invention will be mainly described. According to a known technique.

  The technical idea according to the present application is mainly represented in FIGS. One embodiment of the present invention will be described as follows.

  Product individual identification information is set for all products that are received or stored in the product distribution warehouse. For example, the information includes individual product information and related product information. Individual product information includes JAN code, ISBN code, size, volume, weight, price, manufacturer, shipping source information, etc., as well as shipping contents information, instruction manual information, safety information, etc. It is. The related information advertisement information includes company information as a manufacturer, related product information, advertisement information, and the like. Here, among the information described as being included, it is registered in advance on an Internet site that can be directly read from the individual product identification information and can be called from the direct information via the Internet connection. Both joint information is included. Both are product information that can be called in conjunction with the product individual identification information.

  Further, the merchandise distribution warehouse management information includes information such as the date of receipt of the merchandise, the storage location address, the number, the lot, and special storage specifications.

  Further, the merchandise shipping management information includes order management information including shipping destination individual information, number, shipping schedule, amount, and deposit / withdrawal management, which are information relating to shipping of merchandise.

  In addition to private information such as the customer's address, the customer information includes information that allows the customer's favorite purchase preferences such as what the customer has recently purchased with the same purchase system to be read. Such information is information that can be used to infer what kind of advertisement information is effective for the customer and what kind of advertisement is likely to lead to purchase.

  The information that should be noted in the present invention is the shipping package-associated bundling information for the purpose of bundling at the time of shipping the merchandise involved in conjunction with the merchandise individual identification information or merchandise distribution warehouse management information and merchandise shipping management information. Hereinafter, the information for bundled shipment packaging at the time of product shipment is referred to as “shipped bundled information”.

  Shipment-included information includes information necessary for shipping products, such as product handling information, manufacturer information, advertising information, return information, or payment information that should accompany the product. There is something. In some cases, information that indicates special packaging methods can be considered. In the case of a recycled rental product, information addressed to the delivery person, installation, assembly, and handling information by the delivery person are also included.

  The information included with the shipment is included in the individual product identification information, the warehouse management information, the shipping management information, or the individual management information. Apart from being server-managed, these are linked together on the computer as a whole.

  For example, when a single product A is shipped to a customer, the management information is linked to the same manufacturer product advertisement related to the product A, other company related product advertisements, or advertising information in all fields related to the product A. Is assumed. Therefore, the advertisement information accompanying the shipment of the A product is determined by a request from these advertisers. The determined advertisement information is selected by the AR-use customer value-added information providing system which is one embodiment of the present invention, and is attached to the packaging box or the packaging box as identification information such as a QR code (registered trademark) or a barcode. Printed on the label to be shipped. This eliminates the troublesome work of selecting and enclosing paper-based individual advertisements as in the past. The identification information may be printed on a specific portion of the packaging box by an automatic printer linked with the customer value-added information providing system of the present invention, or may be printed on a label and automatically pasted.

  The automatic printing method and technique for identifying display or the technique such as printing on the label and automatic sticking can be sufficiently handled within a known technical range. The technical idea according to the present invention is not affected.

  The identification information printed on the product packaging box of the AR-use customer value-added information providing system according to one embodiment of the present invention is directly read and recognized by an image recognition system of a reading device such as a form information terminal or a personal computer. can do. This recognition information may be the above-described direct information, or may be information for calling an Internet site that can be called via the Internet.

  The recognition information in the AR customer value-added information providing system according to an embodiment of the present invention will be described mainly with the latter site information called on the Internet.

  Image or video information corresponding to the identification information of the specific product is stored in advance on the Internet site accessed from the identification information attached to the product packaging, and the accessing customer displays the information via the Internet on the display screen. Get and recognize through. The display screen may be a display of a portable information terminal, a personal computer monitor, or an image projector. Or a head mounted display may be sufficient. It is a well-known fact that a head-mounted display is very convenient when two-way communication is required via the Internet.

  Thus, since the identification information registered as the shipping packaging incidental information of the A product can be the advertisement information of the image or video of the Internet site prepared in advance, the advertisement information provider side can make any information related to A Advertisement information can be provided to the product buyer. However, since it is unclear whether or not the purchaser will read the displayed identification information, an incentive such as point provision may be provided by a similar system by access. It goes without saying that all business forms can be piggybacked on the present invention regarding these guidance methods.

  Similarly, in the case of recycled rental products, not only the shipping packaging attachment information and advertisement information as described above, but also the information for the delivery person and the intermediate intermediary should be registered as attachment information. That's fine. From the identification information printed on the packaging box or label, the delivery person and the intermediary can also read the identification information and access the Internet site information. For recycling rental products such as wheelchairs and nursing beds, it is essential to transmit handling instructions for safe use of products such as assembly, installation, and handling instructions at the customer site. When a delivery person or an intermediary is in contact with a customer at any time, he / she can access identification information and use a screen to obtain information on an assembly / installation method, safe handling information, etc. as an image, a moving image, and sound.

  For example, in shipping and delivery of recycled rental products for care equipment, it is often the case that a delivery person installs and assembles care products of various specifications at a customer delivery destination. It is very difficult for the deliverer to understand and recognize the installation and assembly method for various products. In such cases, the delivery person reads the identification information of the delivery product and accesses the assembly and installation method, handling method, safe use method, etc. The effect of obtaining information by image or video is great.

  Even if it is a simple assembly procedure, it can be easily imagined that, instead of understanding the assembly procedure described on the paper, the assembly method can be viewed three-dimensionally in order as moving image information, and the understanding effect is greatly different. This is a system that can sufficiently meet the demands of users and customers as well as the demands of the providing side such as the provision of advertisement information. It can be said that social value is also high.

  The identification information printed on the packaging box or the identification information printed on the affixed label is not only direct information but also indirect information that can be accessed via the Internet, so there is no limitation on the amount of information and access time. A vast amount of information access means can be provided to customers along with product delivery. The provided information can be increased / decreased, changed, added at any time from the providing company side, and becomes a highly effective publication means as an advertising medium.

  By linking the individual information, it can be determined on the computer what kind of accompanying information is effectively bundled with the product to be shipped. It is sufficient to select it by matching it with the advertisement information desired by the producer.

  The number of orders with respect to the number of advertisement requests because it is possible to immediately know how many advertisements have been printed and sent to how many buyers in a certain product managed by a computer even if it is advertisement-accompanying information The number of activities can be immediately grasped, and the effectiveness of advertisement can be easily grasped by confirming the number of accesses. Compared to public relations and advertising activities for which confirmation of effectiveness is uncertain, the contents are much easier to grasp.

  Each information management system has its own database, and a large amount of data can be sequentially linked to determine accompanying information at the time of product shipment. It is comparable to the use of big data.

  Product identification information is set for all products received or stored in the product distribution warehouse. Product identification information includes product specification information such as recycled products, rental products, and nursing care products in addition to product specification information such as product JAN code, size, weight, price, manufacturer, and shipping source information. It is. The customer identification information includes personal information such as the name, address, and age of each customer, as well as information that can be used to estimate customer preferences and preferences such as past purchase product history.

  The goods shipped to the customer are picked and packaged from the storage warehouse and / or packaged and shipped by the shipping information in the warehouse management information, the product identification information and the customer identification information. When packaging or packing, product specification information, product handling information, product assembly and installation method information, product safety use information, etc. are attached here, or uploaded on a specific site. . Conventionally, these are bundled as paper prints or previously attached to products.

  FIG. 1 is a functional block diagram showing an image of an AR user-added value information providing system according to an embodiment of the present invention. As shown in the figure, an AR-use customer value-added information providing system according to an embodiment of the present invention includes a warehouse management information unit 100 and product identification information and customer identification as first information in a computer management system. It includes a product identification information unit 110 for storing information and a customer (requester) identification information unit 120, and similarly, a product accompanying information unit 130 for storing product accompanying information as second information. Yes. Further, it includes an algorithm processing unit 140, which will be described later, and a product accompanying information catalog creating unit 150 connected to the Internet.

  The product identification information unit 110 includes information storage units for storing information such as product specification information 111, manufacturing company information 112, rental product information 113, care product information 114, and complaint / accident information 115.

  The customer identification information unit 120 includes information storage units for storing individual customer information such as customer personal information 121 such as a customer's name, age, and address, purchase history information 122, and hobby / preference information 123. .

  In the product accompanying information section 130, information such as handling instruction information 131, safe use information 132, assembly / installation information 133, delivery cargo handling information 134, repacking method information 135, reorder program information 136, marketing research program 137, etc. There is each information storage unit in which is stored.

  The AR customer value-added information providing system according to an embodiment of the present invention receives control and operation instructions by the information processing unit 104 that controls and controls information processing of the various information units as described above. The AR-added customer value-added information providing system according to an embodiment of the present invention is a system that performs overall control of the entire system including machine control such as identification marker printing and response processing for access from the customer via the Internet, which will be described later. A control unit 1042 that performs automatic control.

  As shown in FIG. 1, in the AR-use customer value-added information providing system according to an embodiment of the present invention, the product identification information is displayed on the exterior or packaging box of the product when the product is shipped according to an instruction from the warehouse management information unit 100. And an identification marker such as an AR marker is printed, which includes customer (client) identification information (hereinafter referred to as “customer identification information”). As described above, this identification marker may be a barcode or a QR marker, etc., and identifier information including customer identification information and product identification information of the product, or reading in which these information is stored (or uploaded). Any possible identifier may be used. The identification marker may be printed on a label and attached to the packaging box. As a technique such as an automatic printing method for identification display or a method for printing from a label to an automatic sticking method, a known technique can be adopted.

  The AR marker printed on the product (hereinafter, the identification marker will be described using the AR marker printed on the packaging box as an example), based on the shipment information of the warehouse management information unit 100, the product identification information and the customer identification information. Is included. Customer identification information means the customer including the customer who shipped the product. In many cases, the customer identification information is the customer's purchase customer identification information. However, if there is an intermediary such as a rental product, recycled product, or agency. Therefore, it is referred to as customer identification information as a comprehensive one.

  The product on which the AR marker is printed on the packaging box is shipped to the customer by a delivery company such as a delivery truck.

  The product identification information and customer identification information, which are the first information included in the AR marker, are information on the products and customers designated for shipment by the warehouse management information. This first information is an embodiment of the present invention. Are linked to the product identification information unit 110 and the customer identification information unit 120 which are AR-based customer value-added information providing systems. That is, the product identification information attached to the shipped product is linked to the product specification information 111, the manufacturing company information 112, etc. in the product identification information section 110, which is the first information. The customer identification information attached to the merchandise is linked to the customer personal information 121, the purchase history information 122, etc. in the customer identification information section 120 as the first information.

  As shown in FIG. 1, in addition to the above, the second information includes an information storage unit that stores product-accompanying information 130. The product accompanying information 130 includes various information attached to the product such as handling instruction information 131, safe use information 132, assembly / installation information 133, delivery cargo handling information 134, and repacking information 135. These pieces of information are not limited to document and figure information, but also include forms of stereoscopic images, moving image information, AR information, and audio information.

  Necessary information in the product accompanying information 130 as the second information is linked and selected in advance from the product identification information that is the first information of the shipped product. For example, the AR video / audio information of the assembling method which is the assembling installation information 133 of the product is selected. Similarly, the reorder program information 136, the marketing research program 137, etc. in the product accompanying information 130 are linked and selected from the customer identification information which is the first information shipped.

  The AR-added customer value-added information providing system according to an embodiment of the present invention executes a certain known algorithm process based on the customer identification information and the merchandise identification information as the first information, thereby associating Information is selected from priorities of various product-accompanying information, and information is selected, and a catalog page of product-accompanying information is created according to the priorities. The algorithm processing unit 140 shown in FIG. 1 executes the above algorithm processing, and the product accompanying information catalog creating unit 150 creates a catalog page of product accompanying information according to the priority order and connects to the Internet by connecting to the Internet. Disseminating information toward

  As shown in FIG. 2, the merchandise-accompanying information to be provided to customers is diverse, and the amount of information is a tremendous amount of information. In some cases, such a large amount of information is determined as push information on the provider side that is inconvenient for the customer, and is not necessarily discarded without being used effectively. In the AR-added customer value-added information providing system according to an embodiment of the present invention, customer personal information, purchase history information, hobby preference information, etc., which are customer identification information, product specification information, claim accident information, etc., which are product identification information, etc. Priorities are added to the product-accompanying information to be selected using a certain reflected algorithm.

  As an example of the idea of this algorithm, based on the characteristics of the customer and the product, it is assumed which product-accompanying information is most necessary for the customer, and priorities are assigned to the plurality of product-accompanying information to be provided. Add the process. It can be set in advance, and can be added and changed sequentially.

  FIG. 2 is a diagram showing the concept of an algorithm for selecting customer value-added information in the AR-use customer value-added information providing system according to an embodiment of the present invention. (FIG. 6 to be described later is a block diagram of an AR-use customer value-added information providing system according to an embodiment of the present invention. For the information numbers shown below, refer to the description of FIG. 6.)

  As shown in FIG. 2, for example, when selecting A advertisement information for a specific customer, the currently purchased product specification information (1) -2, customer personal information (3) -1, customer purchase history information (3) -2 Are selected using a predetermined algorithm, sorted, limited in quantity, and finally determined by adding priority. It goes without saying that these algorithms can be changed and added sequentially.

  For example, when the B marketing research program for a specific customer is selected, information including the customer personal information (3) -1, the hobby / preference information (3) -3, etc., currently purchased is used by using a predetermined algorithm. Select, sort, limit quantity, add priority and final decision. For example, the information is provided as a request for a customer satisfaction survey.

  For example, when selecting the C assembly setting method for a specific customer, the information consisting of the currently rented product information (1) -3, the manufacturer information (1) -1 and the like is selected using a predetermined algorithm. It is selected, decided, and provided to the customer as information on how to assemble the rental product and information on safe use.

  For example, when selecting X reordering program information for a specific customer, a predetermined algorithm in which information including product specification information (1) -2, customer purchase history information (3) -2, etc. currently purchased is set in advance is used. Select, select, limit quantity, and add priority to make final decision. It will be provided to customers as a reorder receipt.

  All the information individually selected by the algorithm as described above is finally processed in the same manner and given priorities, and the customer-related information catalog creation unit (described later) sends the customer via the Internet. Provided to.

  For example, in the case of providing rental products for nursing care to customers, the priority is given to the driver who is the product delivery company assembling and installing the product at the customer's site and explaining the safe use. As for the information, the assembly installation information and the safe use information ensure the higher priority of the customer added value provision information. Then, assembly installation information and safe use information are displayed at the top of the inventory page of accompanying information created by priority.

  FIG. 3 shows an example of value-added information provided by the AR-use customer value-added information providing system according to the embodiment of the present invention and an inventory thereof. As shown in FIG. 3, the merchandise incidental information provided to the customer is prioritized by the algorithm processing described above, and only the information title is displayed in the merchandise incidental information list which is the top page of information according to the priorities. Customers can select the information they need according to their priorities or refer to the priorities and obtain it via the Internet. The details of the information to be obtained and used are the detailed information of the second information selected in advance, which is included in the product incidental information section 130, which is created in an easy-to-understand and accurate manner using AR moving image information, moving images, and audio.

  FIG. 4 also shows an outline showing the information reading mechanism of the AR usage manual providing system according to an embodiment of the present invention. As shown in the figure, when the customer reads the product identification information and the customer identification information of the AR marker 3 attached to the packaging box 2 of the delivered product using an image reading device such as the smartphone 4, it is the trigger information. Become. The trigger information is recognized by the AR usage manual providing system according to the embodiment of the present invention via the Internet (network system), and the product-related information inventory 5 based on the product identification information and the customer identification information created in advance is provided. Is displayed on the display of the smartphone 4. The merchandise accompanying information list creation unit 150 functions as a homepage URL on the Internet.

  The information terminal device for reading may be a wearable information terminal such as a reading device capable of recognizing an AR marker or a head mounted display (HMD) or a portable information terminal. A customer who has confirmed the product accompanying information list shown in the priority order with the HMD or the display can select necessary information in the list and obtain detailed product accompanying information.

  FIG. 5 shows an outline showing an information reading mechanism of the AR-use customer added value providing system according to the embodiment of the present invention. The figure shows a case where the merchandise incidental information 6 is read using the HMD 7. As shown in the figure, for example, if the detailed information read by the customer is AR information on the book shelf assembling method, the customer can use the HMD to unpack the product from the unpacking method 9 to the screw position information 10, the assembling method 11, the completed drawing information 12, etc. Can be viewed in 3D video. Since it is simple and very easy-to-understand information, a bookshelf can be assembled without making a mistake.

  For example, in the case of providing care rental products to customers, the product delivery company must assemble and install the products at the customer site. For that purpose, the customer or the merchandise delivery company first confirms the merchandise information list read on the display by recognizing the AR marker of the merchandise with an HMD or a portable information terminal, etc., and the assembly setting information with the highest priority. Select.

  For example, a customer who has purchased a product purchases consumables and repair parts necessary for the product from the product-related information using the information reading mechanism of the AR-use customer added value providing system according to an embodiment of the present invention. And related products. You can also see what other companies' products are, prices, etc. from the advertising information. You can also answer product questionnaires from manufacturing companies, and in some cases, you can receive points and offer lottery products.

  When this assembly installation information is created as AR 3D stereoscopic video information by the AR usage instruction providing system according to an embodiment of the present invention, the merchandise delivery company can display the video projected on the display from the top, bottom, front, back, left and right. Rental equipment for nursing care can be assembled quickly and accurately while visually checking. Even if it is a simple assembly procedure, instead of understanding the assembly procedure described on the printed paper, the fact that the assembly method can be viewed three-dimensionally in order as moving image information can easily vary greatly in the speed of understanding. I can imagine. Similarly, if this assembly / installation information was created as information that can be handled by two-way communication, the merchandise delivery company asks questions about the unknown assembly method, and obtains a voice response accurately and quickly. Can be assembled.

  For example, in the case of a rental product for nursing care, a merchandise distributor needs to perform a demonstration while explaining the safe usage method to a customer after assembling and installing the merchandise. In the same manner as described above, the merchandise delivery company can call up the safe use information with higher priority in the merchandise accompanying information list, and can confirm the three-dimensional moving image information of the safe use method together with the customer. This enables safe and correct usage and caution information to be accurately and reliably communicated to customers.

  The AR usage instruction providing system according to the embodiment of the present invention can also provide delivery handling information, handling instruction information, and the like by reading the first information of the identification marker at the customer. These pieces of information can be used as accurate product information that is easy to understand not only for customers but also for delivery companies, agents, care managers, and the like.

  In addition to the above, the product-accompanying information provided by the AR usage instruction providing system according to an embodiment of the present invention is not limited to the above-mentioned information. Can be provided. Such information can be provided in a manner that is easy to understand and use in large quantities accurately, exceeding the disadvantages of conventional printed information provision, and can be provided as information with priorities suitable for customers. it can.

  FIG. 6 is a functional block diagram of an AR-use customer value-added information providing system according to an embodiment of the present invention. As shown in the figure, when a product is shipped, the product is attached with a label on which the specific customer identification marker 3 is printed, or the specific customer identification marker 3 is directly printed and shipped. When the customer who received the product recognizes the specific customer identification marker of the product using the smartphone 4 (registered trademark) or the head mounted display (HMD) 7, the information is connected to the customer added value information providing system via the Internet.

  The AR-added customer value-added information providing system according to the embodiment of the present invention recognizes the specific customer identification marker 3 and collects the specific customer value-added information collected for the customer in accordance with the priority order in the commodity incidental information list 5. Information of the URL application 13 with the top page is provided to the customer via the Internet.

  As already described, in the URL application 13, all the information collected for a specific customer is selected including AR image information or AR moving image information. It also includes advertising information, sponsor information for sale, etc. Since these pieces of information are connected by two-way communication via the Internet 14, there is no limit to the amount of information provided unlike paper-based information. It is also possible to send information actively from the customer side.

  It is also possible to send information actively from the customer side. For example, as a function of an application (application), if you put a smartphone on a specific customer identification marker, a list of product-related information will be launched, and then if a customer selects “Customer Review”, a customer review page will be launched, making it easy for customers You may provide the function which can write a review, ie, can advertise from a customer.

  By the way, on HP, this part is currently realized as “customer review”, “view review”, “satisfaction / review” or “review”, etc. Because it is an important point on the consumer side, it can be systematically ensured that it is easy to adopt a strategy that emphasizes the composition of this part.

  Furthermore, for example, although it can be grasped as the above-mentioned derivative type, a product can be photographed with a smartphone camera and immediately posted on a third site such as You-Tube (registered trademark) or Nico Nico Douga (registered trademark) May be provided. It can be understood that this function is also provided as one of the advertising functions, and if so, it can be systematically ensured that the advertising function is further enhanced.

  Note that the present invention is not limited to the above-described embodiment, and various modifications can be made without departing from the spirit of the present invention. For example, merchandise incidental information can be provided in the same manner as the present invention, not limited to the above-mentioned cases. It goes without saying that various changes and additions can be made in accordance with, for example, an increase in the amount of customer identification information and a change in the social situation even in an algorithm that preferentially selects product-accompanying information based on customer identification information and product identification information. Of course, information called so-called big data can also be captured. All of these changes and improvements are part of this technical idea.

  As described above, according to the invention of the present application, along with delivery of products to customers, all information according to customer characteristics and information requested by customers regarding products are timely dense and very much information. Can be provided as images, moving images / sounds, and product-related information that can be provided as a system capable of bidirectional information exchange can be provided.

  Therefore, the AR-use customer value-added information providing system according to the present invention realizes an information providing system that can significantly improve the work efficiency in shipping and delivering goods and can also improve the economic efficiency. Therefore, the present application is not limited to the merchandise logistics industry, and brings great benefits to various industries.

  As described above, according to the invention of the present application, along with delivery of products to customers, all information according to customer characteristics and information requested by customers regarding products are timely dense and very much information. Can be provided as an image or a moving image / sound, and it is possible to provide packaged product-associated information that can be provided as a system capable of bidirectional information exchange. It is possible to dramatically improve the economic efficiency while significantly improving the safety and workability in shipping and delivering merchandise. Therefore, the system according to the present invention brings great benefits to various industries.

1 AR value customer value-added information provision system 2 Product packaging box 3 AR marker (specific customer identification marker)
4 Smartphone 5 Product-related information inventory 6 Product-related information inventory creation unit 7 Head mounted display HMD
8 HMD controller 9 Unpacking method AR information 10 Screw position AR information 11 Assembly method AR information 12 Completion drawing AR information 13 URL application 14 Internet

Claims (21)

An information addition mechanism for adding first information (specific customer identification marker) including product identification information or customer identification information to a product to be transported or its packaging exterior;
An information reading mechanism for reading the first information;
An information acquisition mechanism for acquiring second information associated with the first information read by the information reading mechanism;
And a display mechanism for displaying the second information acquired by the information acquisition mechanism. The second information is specific customer value-added information including advertisement information and product-accompanying information. Advertisement information: (product advertisement information, company advertisement information, social bulletin information)
Product-related information: (Product handling information, safe use information, assembly and installation information, delivery handling information,
Repacking information, reordering program information,
Marketing research program information)
A search list according to the priority of the selected specific customer value-added information selected according to an algorithm determined from the product identification information and customer identification information, and according to the priority of the selected specific customer value-added information. Item 3. The system for providing customer added value information according to Item 1.   The algorithm is based on customer attribute information (customer personal information, customer purchase history information, customer hobby / preference information) and product attribute information (provider information, product specification information) linked to customer identification information. 3. The customer value-added information providing system according to claim 1 or 2, wherein the customer value-added information providing system is a selection formula for prioritizing and selecting customer value-added information from commodity-accompanying information. The specific customer value-added information that is the second information includes stereoscopic image information and / or stereoscopic video information and / or stereoscopic AR (augmented reality) information and / or stereoscopic VR (virtual reality) information and / or audio information. Including any one of the following:
4. The customer value-added information providing system according to any one of claims 1 to 3, wherein bidirectional communication via the Internet (network) is possible. The product to be transported includes recycled products and / or rental products,
The customer added value information system according to any one of claims 1 to 3, wherein the customer added value information system is an information providing system included in a merchandise distribution and delivery system and is adapted to a client other than a customer. Value information provision system.   6. The customer added value information acquisition mechanism is a body-mounted information terminal device (HMD), and performs two-way communication with the product-accompanying information using AR information. Information providing system described. An information reading mechanism that reads first information including product identification information or requester identification information attached to a product to be transported or its packaging exterior or its package (BOX);
An information acquisition mechanism for acquiring second information associated with the first information read by the information reading device (mechanism);
And a display mechanism for displaying the second information acquired by the information acquisition mechanism. Product control information section in computer control mechanism,
A customer attribute information section;
A customer value-added information section including an advertisement information section connected to the Internet (network) and a product-accompanying information section, and a specific customer identification marker information section,
In the shipment of a specific product, by using an algorithm of a combination of the product attribute information of the specific product and the customer attribute information of the specific product, customer added value information including advertisement information and product accompanying information and a specific customer identification marker are selected,
Attaching the specific customer identification marker linked to the customer value-added information to the packaging of the specific product,
A customer value-added information providing system for product delivery, which provides the customer value-added information via the Internet (network) when the specific customer identification marker is image-recognized by an information terminal device. The customer value-added information is given a priority to be provided to the customer by the combination algorithm,
9. The search list for the customer value-added information according to the priority order is automatically set on a cover of the customer value-added information provided by image recognition of the specific customer identification marker. Customer value-added information provision system for product delivery. The product accompanying information includes any one of a product handling instruction, a product manual, a safe use instruction, an assembly setting method, a delivery handling information, a repacking method, a reordering program, and a marketing research program,
The advertisement information includes sponsor information having a function of counting the number of selections,
The product-accompanying information and the advertisement information include any one of stereo image information and / or stereo video information including audio information and / or stereo AR (augmented reality) information and / or stereo VR (virtual reality) information. 10. The customer value-added information providing system for merchandise delivery according to claim 8 or 9, characterized in that bidirectional communication with the provider via the Internet (network) is possible.   When the customer value-added information is read by the provider via the Internet (network), the provider is recognized and recorded in the customer attribute information together with the search list for the customer value-added information. 11. The customer value-added information providing system for merchandise delivery according to any one of claims 8 to 10.   The information terminal device is an HMD (head-mounted display) body-mounted information terminal device, and performs bidirectional communication between the customer value-added information and the provider via AR information. The customer value-added information providing system for merchandise delivery according to any one of 8 to 11. Product control information section in computer control mechanism,
A customer attribute information section;
A customer value-added information section including an advertisement information section connected to the Internet (network) and a product-accompanying information section, and a specific customer identification marker information section,
In the shipment of a specific product, by using an algorithm of a combination of the product attribute information of the specific product and the customer attribute information of the specific product, customer added value information including advertisement information and product accompanying information and a specific customer identification marker are selected,
Attaching the specific customer identification marker linked to the customer value-added information to the packaging of the specific product,
A customer value-added information providing system for product delivery, which provides the customer value-added information via the Internet (network) when the specific customer identification marker is image-recognized by an information terminal device. Product attribute information section of products including rental products delivered to customers,
Warehouse management information department including order placement / storage / reception management information,
A customer attribute information section;
A customer value-added information section including an advertisement information section and a product-accompanying information section;
A product delivery system comprising a customer specific identification marker registration unit in a computer control function,
In specific product shipment delivery,
Selecting the customer value-added information of the specific product and the customer-specific identification marker;
Attaching the customer specific identification marker to the exterior of the specific product,
The customer's value-added information search address cover (specific customer value-added information URL address: application) is automatically set on the Internet homepage connected to the customer value-added information section read by the customer-specific identification marker. Customer value-added information provision system for delivery products.   The selection of the customer value-added information of the specific product is determined by an algorithm set in advance in relation to the product attribute information, the customer attribute information, the advertisement information, and the product incidental information. 14. A customer value-added information providing system for delivery products according to 14.   The address cover for searching for customer value-added information (specific customer value-added information URL address: application) is an algorithm set in advance in relation to the product attribute information, the customer attribute information, the advertisement information, and the product-accompanying information. 16. The delivery value customer value-added information providing system according to claim 14 or 15, wherein the display priority order is determined and automatically set by the method.   The customer value-added information of the specific product is image information including information on handling of delivery and handling of recycled and / or rental products, installation method, assembly method, safe use instruction video, AR information, and VR information. The delivery value customer value-added information providing system according to any one of claims 14 to 16, characterized in that the value-added information is not limited to image information targeted for a delivery product.   Address cover information (specific customer value-added information address page) for searching for customer value-added information automatically set in the customer value-added information and the customer-specific identification marker and / or the Internet homepage of the selected specific product is: The delivery product according to any one of claims 14 to 17, wherein the delivery product is registered in the customer specific identification marker registration unit and added to an algorithm for selecting customer value-added information of a subsequent product. Customer value-added information provision system.   19. The customer-specific identification marker is recognized by an image recognition function of a head-mounted display, and the called customer value-added information is capable of two-way communication. The customer added value information providing system for the delivery product described in the item. Select the customer value-added information from the product attribute information and the customer attribute information,
Create and register the customer specific identification marker from the customer added value information,
Attaching the customer-specific identification marker for each shipment product to a shipment product exterior container,
A delivery product for automatically creating a cover page for disclosing the customer value-added information of the shipment product read by image recognition of the customer-specific identification marker on an Internet homepage connected to the customer value-added information section Customer value-added information provision system. A product shipping and packaging system having product individual identification information, customer individual identification information, and distribution warehouse management information, including product handling instructions (including assembly, installation, trial, demo information, etc.) obtained from the product individual information, and Select the identification mark (bar code, Carla code, QR code (registered trademark)) that identifies the information that accompanies the product instruction, print it on the packaging box or label,
A logistics warehouse product pick-up packaging and shipping system comprising: selecting an identification mark for specifying advertisement information accompanying customer preference information obtained from the individual customer identification information and printing on a packaging box or label. , AR packaging packaging system using AR.

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