KR101871180B1 - Method for providing an advertisement service using distribution network - Google Patents

Abstract

The present invention relates to a method for providing an advertisement service using a logistics distribution network that enables a user of a logistics distribution network to use an advertisement service. More specifically, the present invention relates to a method of providing an advertisement service using a logistics distribution network, The present invention relates to (A) an ordering terminal transmitting order information to a seller server; (B) collecting cargo information from an operator server that receives a service request from the seller server; (C) transmitting the delivery information including advertisement content information generated through the collected cargo information to the service provider terminal; (D) the service provider terminal generating an output schedule; (E) acquiring positional information of a display device provided in the delivery vehicle; (F) outputting the advertisement contents through the display device according to the location information and the output schedule acquired in the step (E). The present invention provides a method for providing an advertisement service using a logistics distribution network, Since the local advertisement using the logistics delivery vehicle in which the moving area is defined is performed, efficient local advertisement can be performed.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to an advertisement service providing method,

The present invention relates to a method for providing an advertisement service using a logistics distribution network that enables a user of a logistics distribution network to use an advertisement service. More specifically, the present invention relates to a method of providing an advertisement service using a logistics distribution network, The present invention relates to a method of providing an advertisement service using a logistics distribution network.

[0002] In recent marketing field, as one of the most important marketing means, advertisements are positioned, and attempts are being made to provide advertisements using various advertising means.

In the past, advertisements were provided through media such as newspapers and television. Recently, however, in addition to traditional advertisements using media or printed materials, online advertising media have been used to provide portal services, search services, online newspapers, , Logistics delivery invoices, applications, and the like are utilized in various spaces and means that can attract consumers' attention.

For example, Korean Patent Registration No. 10-1164440 discloses a technique for displaying a local advertisement in a region using a logistics delivery invoice.

However, the advertisement technology using the logistics delivery invoice has a problem that the advertising efficiency is significantly lowered and the advertisement target is also limited to the buyer of the goods because the advertisement is displayed on the invitation printing method in which the concentration of the consumer is not high.

In addition, although the consumer of the logistics delivery service is the buyer and the logistics delivery expense is borne, the buyer becomes a passive advertisement object receiving the advertisement presented by the third party without becoming the active advertisement entity, There is a problem in that an active interest is not induced in the advertisement using the Internet.

In the prior art, since the service providing server has to construct an advertisement DB by recruiting an advertiser for each service providing region, there is a business limitation in service implementation.

Korean Patent No. 10-1164440

SUMMARY OF THE INVENTION It is an object of the present invention to provide an advertisement service providing method using a logistics distribution network that enables efficient local advertisement using a logistics delivery vehicle in which a moving region is defined, .

In order to eliminate the unreasonableness of the third party providing various advertisements using the logistics delivery cost, the present invention can be applied to an advertisement service using a logistics distribution network To provide a method of providing the same.

According to another aspect of the present invention, there is provided a method for providing an advertisement service using a logistics distribution network that generates schedules based on a region-based or volume-based advertisement in order to provide advertisements optimized for the amount and location of advertisements changed daily, will be.

According to an aspect of the present invention for achieving the above object, the present invention provides a method for providing order information, the method comprising: (A) transmitting order information to a seller server by an ordering terminal; (B) collecting cargo information from an operator server that receives a service request from the seller server; (C) transmitting the delivery information including advertisement content information generated through the collected cargo information to the service provider terminal; (D) the service provider terminal generating an output schedule; (E) acquiring positional information of a display device provided in the delivery vehicle; (F) outputting the advertisement contents through the display device according to the location information and the output schedule obtained in the step (E).

The cargo information of step (B) may include at least one of seller information, buyer information, and article information.

The delivery information of step (C) may include at least one of buyer information, presence of an advertisement request, and advertisement content information.

Meanwhile, the delivery information in the step (C) may include at least one of seller information and article information.

The generating of the output schedule of the step (D) comprises: (D11) generating an advertisement target list according to the presence or absence of a buyer advertisement request; (D12) reading a shopper address belonging to the advertisement target list; (D13) matching the buyer address belonging to the advertisement target list read out in the step (D12) with a map; (D14) clustering individual delivery information by geographically predetermined areas; And (D15) calculating the output time and order of the advertisement content according to the respective individual delivery information grouped by the step (D14), and setting an output schedule.

The generating of the output schedule of the step (D) comprises: (D21) generating an advertisement target list according to the presence or absence of a buyer advertisement request; (D22) reading the shopper address belonging to the advertisement target list; (D23) matching the buyer address belonging to the advertisement target list read out in the step (D22) with a map; (D24) changing a geographically predetermined area according to a delivery amount; (D25) clustering individual delivery information by geographically predetermined areas; And (D26) calculating an output time and order of the advertisement content according to the respective individual delivery information grouped by the step (D25), and setting an output schedule.

On the other hand, the output time calculation can be calculated to be smaller than the minimum time required for the delivery engineer to deliver one article.

In addition, the output time calculation may be calculated to be equal to or less than a number obtained by dividing the minimum basic residence time of the delivery engineer by the quantity in a geographically predetermined area.

If the advertisement request is not selected from the buyer in the (D11) or the (D21) step, (D111), it is determined whether or not the seller requests the advertisement. (D112) If the seller makes an advertisement request, the step (D112) may include the step of including the delivery information in the advertisement list.

The output schedule generation of step (D) includes: (D31) generating an advertisement target list according to the presence or absence of an advertisement request of the buyer; (D32) setting the advertisement content output order; And (D33) setting the advertisement content output time: the advertisement content output time may be set to be equal to or less than a number obtained by dividing the minimum one day delivery time of the delivery article by the number of the advertisement contents.

If it is determined in step (D31) that the advertisement request is not selected from the purchaser, (D311), it is determined whether the seller requests the advertisement. (D312) If the seller requests the advertisement, the step of including the delivery information in the advertisement list may further be performed.

The advertisement content output order setting in the step (D32) may be set according to the difference in distance between the predetermined basic delivery line and the shipping address.

Meanwhile, the advertisement content output order setting in the step (D32) may be set in order of buyers having a plurality of delivery items.

In the advertisement service providing method using the logistics distribution network according to the present invention as described above, the following effects can be expected.

That is, the present invention has an effect of performing an effective local advertisement because a local advertisement is performed using a delivery vehicle in which a moving region is defined.

In addition, since the advertiser is selected as the buyer who is the consumer of the logistics delivery service, the buyer who is the consumer can perform the advertisement desired by himself / herself through the selected delivery service, So that the buyer who is an actual consumer can enjoy the advantage.

Accordingly, in the present invention, the user of the logistics delivery service (buyer) can publicly express not only general company advertisement but also various expression of hope such as personal advertisement or catch phrase.

According to the present invention, since the time and order of the advertisement are set and outputted according to the schedules generated based on the area-based or the quantity-based advertisement, it is possible to provide advertisements that are flexibly optimized to the amount and place of the daily change.

1 is a block diagram showing a configuration of an advertisement providing system using logistics delivery information according to the present invention.
BACKGROUND OF THE INVENTION 1. Field of the Invention [0002] The present invention relates to an advertisement providing system using logistics delivery information.
3 is a flowchart illustrating a method for providing an advertisement service using a logistics distribution network according to the present invention.
4 is a view illustrating delivery information in a method of providing an advertisement service using a logistics distribution network according to the present invention;
5 is a flowchart illustrating a method of generating an output schedule in a method of providing an advertisement service using a distribution network according to the present invention.
6 is a flowchart illustrating a method of generating an output schedule without using location information in a method of providing an advertisement service using a logistics distribution network according to the present invention.
FIG. 7 is an exemplary view illustrating an example of advertisement contents output to a display device provided in a vehicle in a method of providing advertisement service using a logistics distribution network according to the present invention; FIG.

Hereinafter, a method of providing an advertisement service using a distribution network according to a specific embodiment of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram showing the configuration of an advertisement providing system using logistics delivery information according to the present invention.

As shown in the figure, an advertisement providing system using logistics delivery information according to the present invention includes an ordering terminal 100, a seller server 200, an operator server 300, a service provider terminal 400, and a display device 500 .

First, the ordering terminal 100 transmits order information to the seller server 200 through a process of ordering goods from the Internet using an electronic device such as a computer, a tablet PC, a mobile phone, etc., It plays a role.

Here, the order information may include purchase product information, a name of an orderer, a contact address, and the like.

The seller server 200 is a server used by a company that sells an article, and receives the order information from the ordering terminal 100 and requests the operator server 300 for an article delivery service.

The operator server 300 receives the service request from the seller server 200, generates the cargo information, generates the delivery information, and transmits the information to the service provider terminal 400.

At this time, the cargo information can be generated by scanning the barcode of the transportation route attached to the delivery item using the terminal. Here, the terminal may be a terminal used to provide a conventionally used delivery inquiry service to a purchaser.

In addition, the delivery information may be generated by including the presence or absence of an advertisement request and advertisement content information in the cargo information.

Meanwhile, the service provider terminal 400 receives the delivery information and generates an output schedule.

In the first embodiment, the service provider terminal 400 acquires location information of the vehicle and generates and transmits a location-based advertisement content output signal according to the output schedule.

The service provider terminal 400 includes a receiving unit 410, a control unit 420, a calculating unit 430, a storing unit 440, a location information obtaining unit 450, and a transmitting unit 460 .

First, the receiving unit 410 receives the cargo information, the presence of the advertisement request, and the delivery information including the advertisement content information from the operator server 300.

The control unit 420 generates an advertisement target list according to whether a buyer or a seller advertisement is requested, reads a buyer address, matches the buyer address with a map to determine an output schedule setting method, Thus making the ad content clusters.

Thereafter, a location based advertisement content output signal according to the output schedule is generated.

Meanwhile, the calculating unit 430 may calculate the output time of the advertisement content, and may calculate the output time according to the output schedule setting method of the advertisement content.

At this time, there is a method of setting an output schedule of the advertisement contents by setting a geographically predetermined area basis, a volume basis, and an output order and time without distinguishing a location.

First, a method of setting an output schedule based on a geographically predetermined area is a method of clustering the advertisement contents by one of the same, a building, and an apartment complex, clustering the advertisement contents according to the geographically predetermined area, And outputs the advertisement content output order and time in a fixed or floating manner.

A method of setting an output schedule based on a quantity of goods changes a geographically predetermined area according to the density of deliveries, clusters the advertisement contents according to the changed location, and outputs the advertisement contents output time .

In addition, the method of setting the output schedule without setting the location is set according to the order of the buyer's goods quantity, the buyer's name in alphabetical order or the difference between the predetermined basic delivery line and the delivery address, The output time is calculated.

At this time, the minimum unit delivery time refers to the minimum unit time for the delivery operator to complete delivery of a single delivery item.

A method of generating an output schedule of the advertisement content will be described in detail with reference to FIGS. 5 and 6. FIG.

Meanwhile, the storage unit 440 stores the delivery information and the output schedule, and the location information acquisition unit 450 acquires location information of the service provider terminal 400 and generates location- Thereby enabling output of the content.

In this case, the output of the advertisement content refers to outputting the advertisement contents included in the individual schedule according to whether the vehicle position is included in the geographically predetermined area location.

Here, the individual schedule refers to the schedule of the predetermined area position that constitutes the output schedule.

The transmitting unit 460 transmits the output signal of the advertisement contents to the display device 500.

Meanwhile, the display device 500 may be provided in a delivery vehicle, or may be attached to a worker uniform (vest) or the like of a delivery engineer.

In addition, in the first embodiment, the display device 500 receives an output signal of the advertisement content from the service provider terminal 400 and outputs the advertisement content.

In the second embodiment, the display apparatus 500 receives the output schedule from the service provider terminal 400, obtains the vehicle location information, and outputs the location-based advertisement content according to the output schedule.

In this regard, a method of providing an advertisement service using the distribution network according to the present invention will be described in detail with reference to FIG.

Hereinafter, an embodiment of a method for providing an advertisement service using a distribution network according to the present invention will be described in detail with reference to FIG.

3 is a flowchart illustrating a method for providing an advertisement service using a logistics distribution network according to the present invention.

As shown in FIG. 3, the method for providing advertisement service using the logistics distribution network according to the present invention starts with the ordering terminal 100 transmitting order information to the seller server 200 (S100).

Then, the seller server 200 receives the order information (S200) and transmits a service request to the operator server 300 (S300).

At this time, the service request may be a request for delivering an ordered product from a purchaser.

Thereafter, the operator server 300 receives the service request (S400).

Specifically, the operator server 300 receives the service request, dispatches the service provider, and collects the delivery goods.

Then, the operator server 300 generates cargo information (S500).

Here, the cargo information may be collected and generated by scanning a bar code of a transportation route attached to a delivery item.

Thereafter, the operator server 300 generates delivery information (S600).

4, the cargo information includes the presence or absence of an advertisement request from the buyer or the seller and the advertisement content information to be output to the display device 500. [

Meanwhile, the operator server 300 transmits the generated delivery information to the service provider terminal 400 (S700), and the service provider terminal 400 receives the delivery information (S800).

Then, in step S900, an advertisement target list is generated for only the purchaser and the seller who made the advertisement request in the delivery information, and an output schedule is generated.

Hereinafter, the output schedule generation method will be described in detail with reference to FIGS. 4 through 5. FIG.

After generating the output schedule, there are two embodiments of the present invention. First, the display device 500 is an embodiment for outputting advertisement contents only. Second, the display device 500 The vehicle position information is obtained, and the advertisement content according to the output schedule is output.

This is because when the delivery engineer with the service provider terminal 400 is located in the building, the location information is not obtained or is not communicated with the display device 500 so that the display device 500 properly outputs the advertisement content This is to prevent situations that can not be done.

First, in the first embodiment, after the service provider terminal 400 generates the output schedule, the position information obtaining unit 450 obtains the position information of the delivery vehicle (S1000).

Then, in accordance with the output schedule, an advertisement content output signal to be output at the corresponding position is generated (S1100), and the advertisement content output signal is transmitted to the display device 500 (S1200).

When the advertisement content output signal is received (S1300), the display device 500 outputs the advertisement content (S1400).

Meanwhile, in the second embodiment, the display apparatus 500 receives the output schedule from the service provider terminal 400 (S910), acquires the position information of the delivery vehicle (S1010) (S1110). ≪ / RTI >

Accordingly, even if a situation occurs in which the display device 500 provided in the delivery vehicle does not communicate with the service provider terminal 400, the advertisement content can be output according to the output schedule.

Hereinafter, a method of generating an output schedule in a method of providing an advertisement service using a distribution network according to the present invention will be described in detail with reference to FIG.

5 is a flowchart illustrating a method of generating an output schedule in a method of providing an advertisement service using a logistics distribution network according to the present invention.

As shown in FIG. 5, the method of generating an output schedule according to the present invention starts with creating an advertisement target list according to whether a buyer advertisement is requested (S1910).

At this time, the advertisement list may be generated according to the presence or absence of the buyer or seller advertisement request (S1920).

It can be set whether the user using the advertisement providing system according to the present invention should output only the advertisement content information of the buyer or the advertisement content information requested by the seller when the advertisement request is not selected from the buyer.

Here, the advertisement target list in step 1710 includes information on the purchaser who selected the buyer advertisement request, and information on the buyer advertisement contents.

The advertisement target list in step 1720 includes information on the buyer selected for the buyer advertisement request, information on the buyer advertisement content, information on the buyer selected by the seller advertisement request, and information on the seller advertisement content.

On the other hand, after the advertisement target list is generated, the buyer address is read (S1930).

After matching the read buyer address with the map (S1940), the output schedule setting method is determined (S1950).

The method of setting the output schedule is divided into a geographically predetermined area basis and a volume basis. First, the method of setting the geographical area based on the distribution method is to group the individual delivery information according to the buildings, buildings, apartment complexes, etc. (S1960 ) Output order and time, and sets an output schedule (S1970).

Here, the individual delivery information refers to each piece of information including seller information, buyer information, presence of an advertisement request, and advertisement content information.

At this time, there are a fixed method and a floating method for calculating the output time. First, when the output time is t, the t is set to be smaller than the minimum unit delivery time of the delivery engineer.

Here, the minimum unit delivery time is the minimum time required to deliver one article.

In addition, the flow method is a method of shortening the output time per advertisement content when the number of articles is large and the output time per advertisement content when the number of articles is small, based on a geographically predetermined area.

Specifically, when the output time is T, T is set to be smaller than the minimum basic residence time of the delivery article divided by the product.

At this time, the minimum basic residence time refers to the minimum time from completion of shipment and movement to another location in the geographically predetermined area.

On the other hand, the method of setting the amount based on the method is a method of changing a geographically predetermined area according to the density of a delivery item, and clustering the advertisement contents according to the changed area to set an output order and time.

Specifically, the advertisement contents having similar density of the delivery items are clustered (S1980), the advertisement content output order and time are calculated, and an output schedule is set (S1990).

For example, when building A, building B and building C are located in close proximity, building A has 100 advertisement contents, building B has 20 advertisement contents, and building C has 70 advertisement contents, C is clustered.

In this case, there are a fixed method and a floating method for calculating the output time of clustering-based advertisement contents. The fixed method is the same as the clustering based on the geographically predetermined area, Time to output one advertisement content is calculated.

On the other hand, the flow method divides the minimum time it takes for the delivery engineer to complete delivery of goods from the building A to 100 advertisement contents, and calculates the time for outputting one advertisement content in the vicinity of the building A.

Then, the delivery engineer divides the minimum time it takes to complete the delivery of goods in Buildings B and C into 90 pieces of advertisement contents, and calculates the time for outputting one piece of advertisement contents in the vicinity of Buildings B and C.

Thus, according to the present invention, the time and order of the advertisement are set and outputted according to the schedule generated based on the area-based or the quantity-based, so that it is possible to provide an advertisement that is flexibly optimized to the amount and place of the advertisement changed every day.

Hereinafter, a method of generating an output schedule without using location information in a method of providing an advertisement service using a distribution network according to the present invention will be described in detail with reference to FIG.

6 is a flowchart illustrating a method of generating an output schedule without using location information in a method of providing an advertisement service using a logistics distribution network according to the present invention.

The method of generating the output schedule without using the location information according to the present invention also starts with generating the advertisement list according to the presence or absence of the buyer advertisement request (S2910).

At this time, the advertisement list may be generated according to the presence or absence of a buyer or seller advertisement request (S2920) as described in operation 1920 above.

Then, the order of outputting the advertisement contents is set in the advertisement list (S2930), and the output order is set in order of increasing number of buyers, order of buyer's name, etc. according to the distance difference between the pre- .

Then, the output order and time of the advertisement content are calculated and the output schedule is set (S2940), and the output time is calculated to be equal to or less than a number obtained by dividing the minimum daily delivery time of the delivery article by the number of advertisement contents.

FIG. 7 is a diagram illustrating an example of advertisement contents output to a display device provided in a vehicle according to the present invention, and the advertisement contents may be variously composed of an advertisement text of a company, a slogan of an individual, or a catch phrase .

Accordingly, it is possible to effectively deliver desired phrases to the buyer's area simply by using the courier service conventionally used in the same manner.

It will be understood by those skilled in the art that various changes and modifications may be made without departing from the scope of the invention as defined in the appended claims. It is self-evident.

The present invention relates to a method for providing an advertisement service using a logistics distribution network that enables a user of a logistics distribution network to use an advertisement service. More specifically, the present invention relates to a method of providing an advertisement service using a logistics distribution network, The present invention relates to a method of providing an advertisement service using a logistics distribution network, and more particularly, to a method of providing an advertisement service using a logistics distribution network.

100: customer terminal 200: seller server
300: Operator server 400: Service provider terminal
410: Receiving unit 420:
430: Calculator 440:
450: position information obtaining unit 460:
500: display device

Claims (13)

A method for providing an advertisement service using a logistics distribution network, the method comprising: providing a customer terminal, a seller server, an operator server, a service provider terminal, and a display device,
(A) the ordering terminal transmits order information to the seller server;
(B) collecting cargo information from an operator server that receives a service request from the seller server;
(C) transmitting the delivery information including advertisement content information generated through the collected cargo information to the service provider terminal;
(D) the service provider terminal generating an output schedule;
(E) acquiring position information of a display device provided in the delivery vehicle; And
(F) outputting the advertisement content through the display device according to the location information and the output schedule acquired in the step (E)
The output scheduling of step (D)
(D21) generating an advertisement list according to the presence or absence of a buyer advertisement request;
(D22) reading the shopper address belonging to the advertisement target list;
(D23) matching the buyer address belonging to the advertisement target list read out in the step (D22) with a map;
(D24) changing a geographically predetermined area according to a delivery amount;
(D25) clustering individual delivery information for each changed geographical area; And
(D26) calculating advertisement content output time and order according to each piece of individual delivery information clustered by the step (D25), and setting an output schedule;
The output-
The minimum basic residence time of the delivering operator divided by the quantity in the changed geographical area,
The advertisement content output order calculation may include:
It is set up in the order of buyers with multiple delivery items:
The service provider terminal,
In order to receive the delivery information and generate an output schedule,
A receiving unit receiving the cargo information, the presence or absence of the advertisement request, and the delivery information including the advertisement content information from the operator server;
A control unit for generating an advertisement target list according to the presence or absence of an advertisement request of the buyer, reading the buyer address, matching the buyer address with a map to set an output schedule, and clustering the advertisement contents according to the output schedule;
A calculating unit for calculating an output time of the advertisement content;
A storage unit for storing the delivery information and the output schedule;
A location information acquisition unit for acquiring location information of the service provider terminal and enabling output of location based advertisement contents according to an output schedule; And
And a transmitter for transmitting an output signal of the advertisement contents to the display device.
The method according to claim 1,
The cargo information of step (B)
And the merchant information, the buyer information, and the article information.
3. The method of claim 2,
The delivery information in the step (C)
A buyer information, an advertisement request, and an advertisement content information.
The method of claim 3,
The delivery information in the step (C)
Wherein the advertisement information includes at least one of merchant information, merchandise information, and merchandise information.
delete delete delete delete 5. The method according to any one of claims 1 to 4,
If the advertisement request is not selected from the buyer in the (D11) or the (D21)
(D111) determining whether or not a seller requests an advertisement;
(D112) if the seller makes an advertisement request, including the corresponding delivery information in the advertisement target list.
delete delete delete delete

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