JP2004259268A - Sales promotion system and method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a sales promotion system and its method for selling a sales object matching a sales strategy. <P>SOLUTION: This sales promotion system is provided with a sales promotion server 1 transmitting/receiving information and a sales promotion database 2 connected to the sales promotion server 1 for storing information about sales promotion. The sales promotion server 1 works cooperatively with the sales promotion database 2 and a flier production unit 8, analyzes a flier produced in the past, and presents an effective flier to a flier producer for reference of flier production. The sales promotion server 1 works cooperatively with the sales promotion database 2 and a mail-order sales unit 9 for receiving an order for the sales object from a customer 6 and gives instructions to a transport unit 5 so that the sales object is delivered on a delivery date desired by the customer 6. <P>COPYRIGHT: (C)2004,JPO&NCIPI

Description

  The present invention relates to a sales promotion system and a sales promotion method for promoting sales of commodities.

  Conventionally, production of flyer advertisements and the like has been subdivided into advertising agencies, production companies, plate making companies, printing companies, and the like, and it has taken a long time from order receipt to delivery. Furthermore, in recent years, while department stores and the like have declined, cases in which distributors directly provide products, mail-order sales, and the like have become mainstream.

  That is, consumers' purchases of goods themselves are changing, and with the advent of the information network society in recent years, consumers are moving toward favoring consumption of purchasing really good things in a few days. As a result, the efficiency of product purchases is increasing.

  However, in the case of distributors offering products directly, or in mail-order sales, if a flyer is produced in anticipation of the order status, unexpected damage will occur to fresh food such as direct delivery from the production area, or customer needs May not contribute to the ability to attract customers.

  While the delivery volume of small lots is increasing year by year, rapid delivery of goods such as direct delivery from the production center is required, and the issues of the distribution system are also increasing. In other words, there is a need to provide services quickly and efficiently from a product order to production and delivery in association with a flyer advertisement corresponding to a sales strategy.

  Even if distributors provide products directly or even mail-order companies, it is necessary to provide products that have special features in each region and each season.Creating and distributing flyer advertisements in accordance with recent consumption trends Does not match. In addition, with the recent diversification of information such as mobile phones, there has been a case where the ability to attract customers cannot be sufficiently exhibited only by posting a leaflet on a paper medium or posting it on a homepage.

  The present invention has been made in view of the above circumstances, and an object of the present invention is to provide a sales promotion system and a sales promotion method for a sales target corresponding to a sales method.

  In order to achieve the above object, an invention according to a first aspect of the present invention provides a sales promotion system for transmitting and receiving information in a sales promotion system for supporting creation of information related to information announcement or advertisement, and the sales promotion server. Connected to a server, a database for storing information, based on the information stored in the database, transport analysis means for analyzing the transport route of the article for sale, and based on the information stored in the database, It is characterized by comprising sales analysis means for analyzing sales, and output means for outputting results analyzed by the transport analysis means and the sales analysis means.

  The sales promotion system includes an input receiving unit that receives a selection of a transport unit that transports an object to be sold, and a unit that transports a purchased and sold object to the unit that transports an object to be sold to the customer. Means for giving an instruction to convey to the customer by means.

  The database may store the scheduled shipping date of the item to be sold and the operation information of the transporting means. In this case, the input accepting means accepts an input of a customer's desired date of transport, and the sales promotion system determines the customer's request based on the scheduled shipping date, the desired date of transport, and the operation information of the transport means. A day that satisfies the request may be calculated and output to the output unit.

  The sales promotion system may calculate the transporting means that includes an area for transporting the sales target to the customer in the transport target area.

  The database may store operation information of the transport unit. In this case, the transport analysis unit may analyze a transport route of the article for sale for each transport unit.

  The database may further store map data. In this case, the transport analysis unit is a first extraction storage unit that extracts and stores outgoing operation information of the transport unit based on information on the transport stored in the database and map data, A second extraction storage unit that extracts and stores the return path operation information of the transporting unit from the data, and compares the forward path operation information with the return path operation information to calculate the operation information And a unit.

In the above-mentioned sales promotion system, based on the information stored in the database, means for creating a medium for advertising the object of sale, and the medium created by the means for creating the medium is directed to a customer. And a transmission unit for transmitting.

  The database may further store region-specific analysis information obtained by analyzing purchase trends by region. In this case, the means for creating the medium may select a sales target based on the regional analysis information and create the medium for each region.

  The sales promotion server may connect a point-of-sale information management terminal. In this case, the sales analysis means may perform an analysis based on the sales information collected by the sales promotion server by the sales point information management terminal for each product or service.

  In the above-mentioned sales support system, the sales analysis means may use the sales information collected for each product or service by the point-of-sale information management terminal, and the sales promotion effect of the medium based on the sales information of the product or the provision of the service. May be analyzed.

  In order to achieve the above object, the invention according to a second aspect of the present invention performs sales analysis based on information stored in a database, and supports sales strategy construction based on the analysis result. A promotion system, based on the information stored in the database, a transport analysis step of analyzing the transport path of the article to be sold, and a sales analysis step of performing an analysis related to sales based on the information stored in the database And an output step of outputting results analyzed in the transport analysis step and the sales analysis step.

  The sales promotion system may include an input receiving step of receiving a selection of a transport unit that transports the sales target, and a transport unit that purchases and sells the transport target selected in the input receiving step with respect to the unit that transports the sales target to the customer. Issuing an instruction to convey to the customer by means.

  The database may store the scheduled shipping date of the item to be sold and the operation information of the transporting means. In this case, the input receiving step is for receiving an input of a customer's desired delivery date, and the sales promotion system is configured to provide the customer's desired delivery date based on the scheduled shipping date, the desired delivery date, and the operation information of the transport means. A day that satisfies the request may be calculated and output.

  The sales promotion system may calculate the transporting means that includes an area for transporting the sales target to the customer in the transport target area.

  The database may store operation information of the transport unit. In this case, the transport analysis step may analyze a transport route of the article for sale for each transport unit.

  The database may further store map data. In this case, the transport analysis step includes, based on information on the transport stored in the database and map data, extracting and storing operating information of the forward path of the transport unit, and The method may further include a step of extracting and storing the operation information of the return path of the transporting means, and a step of comparing the operation information of the outward path and the operation information of the return path to calculate the operation information.

  The sales promotion method includes the steps of, based on information stored in the database, creating a medium for advertising the object of sale, and directing the medium created in the step of creating the medium to a customer. And a transmitting step of transmitting.

  The database may further store region-specific analysis information obtained by analyzing purchase trends by region. In this case, in the step of creating the medium, the sales target may be selected based on the regional analysis information to create the medium for each region.

The sales promotion system may connect a point-of-sale information management terminal. In this case, in the sales analysis step, the sales promotion server may perform an analysis based on sales information collected by the product or service collected by the point-of-sale information management terminal.
In the above-mentioned sales promotion method, the sales analysis step includes the step of promoting sales of the medium based on the sales information collected for each product or service by the point-of-sale information management terminal and the performance information of sales or provision of services. May be analyzed.

  As described above, according to the sales promotion system and the sales promotion method of the present invention, sales can be promptly promoted.

  FIG. 1 is a diagram showing a configuration of a sales promotion system of the present embodiment. As shown in the figure, the sales promotion system includes a sales promotion server 1, a sales promotion database 2, a network 3, a product production / service providing unit 4, a transportation unit 5, a customer 6, a gift receiving party 7, a flyer production unit 8, and a communication. It comprises a sales unit 9.

  The operator who uses this sales promotion system mainly focuses on a person who operates a distribution business, for example. This is because the present invention focuses on a case where a distributor directly sells a product due to a change in a retail form in recent years. However, the present invention is not necessarily limited to this, and a company that produces flyers, a mail order company, or the like may use this sales promotion system in addition to a distributor.

  The sales promotion server 1 is a server that exchanges information with various databases in the sales promotion system of the present embodiment, stores information in the database, processes the stored information, and transmits the processed information. is there. Further, the sales promotion server 1 is connected to a plurality of terminals such as a product production / service providing unit 4, a transport unit 5, a customer 6, a gift receiving party 7, a handbill production unit 8 and a mail order unit 9 via the network 3. The sales promotion system is configured by exchanging information about sales promotion with each other.

  In the present embodiment, a flyer is used as a sales promotion method. Here, the flyer is an advertisement medium for selling goods, providing services, or notifying information. The flyer includes both a paper medium and electronic information, and is interpreted as including any of text information, image information, audio information, and moving image information.

  The sale target includes not only products but also provision of services or event activities. Therefore, the case where the sales promotion server 1 performs notification of an event activity or the like through a flyer to attract customers is also included in the scope of the present embodiment.

  The notification of information includes notification of various purposes such as notification of an event and notification of recruitment of human resources. Further, the information relating to the sales support may be any of the point-of-sale information, customer information, gift receiving party information, stock information, and logistics information of the sales target.

  The sales promotion database 2 is composed of a plurality of databases for realizing a sales promotion system. For example, a sales analysis database 41, a POS management database 42, a GIS database 43, a product information database 44, and services not shown in the figure. Information database 45, marketing information database 46, transport information database 47, flyer information database 48, search information database 49, customer management database 50, gift receiving party management database 51, maker management database 52, customer analysis information database 53, and product analysis information database 54. In this embodiment, although not particularly limited, the sales promotion database 2 is configured as a database group including these lower databases.

  The network 3 is assumed to be the Internet, but may be, for example, a LAN (Local Area Network).

  The merchandise production / service providing unit 4 manufactures merchandise to be provided to customers according to the result of sales analysis of the sales promotion system. In recent years, in response to changes in the distribution structure, in addition to delivering goods from a wholesaler or the like to a retail company, the form of transactions in which goods are obtained directly from manufacturers has been increasing. Further, the product production / service providing unit 4 may manufacture a special product corresponding to a sales sale or the like according to the result of the sales analysis of the sales promotion system.

  The transport unit 5 receives an instruction from the sales promotion server 1 and conveys the sales target of the sales promotion system. Although not particularly limited, the transport unit 5 is an institution that transports the product to be sold from the product production / service providing unit 4 that provides the product to be sold directly from the production area to the customer 6 or the gift receiving party 7. Further, the transport unit 5 may convey the object to be sold to a retailer such as a supermarket, or may convey the object to be sold from the retailer to the customer 6 or the gift receiving party 7. The transport unit 5 provides operating information for each transport unit that transports the sale target to the sales promotion server 1. Here, the operation information is information on the operation state of the transporting means such as the transport route, the maximum loading amount, the weight during transport, and the delivery destination of the sales target to be transported.

  The customer 6 is a customer who places an order for a sales target of the present sales promotion system. The customer 6 includes both an individual and a business such as a supermarket. Although not particularly limited, the customer 6 has an information processing device such as a personal computer. This information processing apparatus is connected to the sales promotion server 1 via a network 3.

  The gift receiving party 7 is a person who receives the sales target of the present sales promotion system at the end of the year or mid-year. In other words, the gift recipient 7 is provided with the sale target according to the order content of the customer 6.

  The flyer production unit 8 creates a draft of the flyer of the present sales promotion system. Although there is no particular limitation on the flyer production unit 8, it is not necessary to actually create a flyer manuscript, and the sales promotion system may be a mechanism that supports creation of a flyer manuscript according to sales analysis. For example, information about a flyer may be managed and information about the creation of a flyer may be provided to the sales promotion system.

  The mail order unit 9 provides a sales target to the customer 6 or the gift receiving party 7 through a catalog or an Internet website, and receives an order.

  FIG. 2 is a diagram showing a configuration of the sales promotion server 1 of FIG. The sales promotion server 1 has a plurality of functions, and in this embodiment, a sales analysis function unit F101, a product / service order receiving function unit F102, a product / service purchase function unit F103, a flyer manuscript creation function unit F104, a search function unit F105, a customer / gift destination management function unit F106, an information transmission / reception function unit F107, and a database management function unit F108.

  The sales analysis function unit F101 performs an analysis based on information on a sales strategy of a product provided by the product production / service providing unit 4. Specifically, the sales performance of the product production / service providing unit 4 is analyzed, and various analyzes are performed according to the sales plan.

  The product / service order receiving function unit F102 manages an order for a product and a service. Specifically, in the present embodiment, the order management is performed for each sales target in accordance with the order from the customer 6. Then, it issues an instruction to the transport unit 5 regarding the delivery of the sales object ordered.

  The merchandise / service purchase function unit F103 manages purchase information of the sales target provided by the product production / service provision unit 4. Specifically, in the present embodiment, point-of-sale information management called a POS (Point of Sale) method is used. That is, the sales information collected for each item by the POS terminal of the automatic reading system and various information generated in activities such as purchasing and delivery are sent to the sales promotion server 1 and processed into information that can be used effectively.

  The flyer manuscript creation function unit F104 manages information on the flyer manuscript of the target provided by the product production / service providing unit 4. Specifically, the flyer production unit 8 creates a flyer manuscript according to the sales analysis of the product production / service providing unit 4 or the customer 6, but manages information on the flyer, image information of the product, and information on the description of the product. Are managed by the flyer document creation function unit F104.

  The search function unit F105 executes and manages searches for various items. Specifically, the sales promotion system has an analysis system described later, and various searches can be performed according to search conditions and analysis results.

  The customer / gift destination management function unit F106 manages information on the customer 6 and the gift destination 7 who purchase the product provided by the product production / service providing unit 4. Specifically, in addition to the customer information of the customer 6 such as the name and the address, information such as the purchase tendency of each customer 6 and the gift recipient 7 and the purchase trend of the customer 6 by region is processed, and the sales promotion database 2 is processed. To store.

  The information transmission / reception function unit F107 transmits / receives information related to a flyer of a product provided by the product production / service providing unit 4 via the network 3. The database management function unit F108 manages information stored in the sales promotion database 2.

  It goes without saying that analysis means for analyzing the reaction of the notification, the sale of the product, or the provision of the service may be separately provided in addition to the sales promotion server 1 of the present embodiment. In this case, the sales information is collected through the point-of-sale information management terminal and the sales promotion server 1, and the analysis means separately analyzes the effect of the flyer based on the collected information. Then, the analysis result information is stored in the sales promotion database 2.

  Furthermore, it goes without saying that, in addition to the sales promotion server 1 of the present embodiment, a creation unit for creating a flyer may be separately provided. In this case, based on the information stored in the sales promotion database 2, information necessary for creating a flyer is collected via the sales promotion server 1, and the creation means separately performs creation of the flyer based on the information. . Then, the created contents are stored in the sales promotion database 2.

  FIG. 3 shows an example of a configuration in which an analysis unit and a search unit are provided in addition to the sales promotion server in FIG. In this embodiment, the analysis means 31 and the search means 32 are provided separately from the sales promotion server 1.

  The analysis means 31, the search means 32, and the sales promotion database 2 are connected to the sales promotion server 1, respectively, and collect sales information and the like through the sales promotion server 1 and perform analysis or search based on the information.

  The sales promotion server 1 has an information transmission / reception function unit F107 and a database management function unit F108, and is provided as a mechanism exclusively for transmitting / receiving information and managing various databases.

  The analysis unit 31 has a sales analysis function unit F101, a product / service order receiving function unit F102, a product / service purchase function unit F103, and a flyer document creation function unit F104. The analysis unit 31 performs analysis based on information on the sales strategy of the product provided by the product production / service providing unit 4, manages the order of the product and the service, and provides the product production / service providing unit 4. It manages the purchase information of the sales target to be sold, and manages the information on the flyer manuscript of the target provided by the product production / service providing unit 4.

  For example, in the case of analyzing the transport route, an extraction storage (not shown) for extracting and storing the operation information of the forward transport means based on the transport amount data of the transport means stored in the sales promotion database 2 and the map data. And operation information of the return transportation means is extracted from each data and stored in another extraction storage unit (not shown) which stores the information.

  Then, a comparison operation unit (not shown) that combines the operation information of the outward route and the operation information of the return route and calculates appropriate operation information so that the operation time and the load capacity of the transportation means is within a predetermined range is further analyzed. The appropriate operation information is calculated by the comparison calculation unit. This proper operation information is output and displayed through output means such as a display and a printing device.

  The search means 32 has a search function unit F105 and a customer / gift destination management function unit F106. The search unit 32 executes and manages searches for various items, and manages information on customers and gift recipients who purchase products provided by the product production / service providing unit 4.

  FIG. 4 is a diagram showing a configuration of the sales promotion database 2 of FIG. Although the sales promotion database 2 is not particularly limited, it is a database group including a plurality of databases, and includes a sales analysis database 41, a POS management database 42, a GIS (Geographic Information System) database 43, a product information database 44, a service information database 45, and a marketing. It comprises an information database 46, a transport information database 47, a flyer information database 48, a search information database 49, a customer management database 50, a gift receiving party management database 51, and a maker management database 52. Each of the databases 41 to 52 is also configured as a database group including a plurality of databases, although not particularly limited.

  The sales analysis database 41 is a database that stores various results analyzed by the sales analysis function unit F101, such as customer analysis, product analysis, flyer analysis, GIS (Geographic Information System) analysis, and market analysis.

  The POS management database 42 is a database that stores sales information collected by the POS terminal for each item and various types of information generated in activities such as purchase and delivery. The sales information and the like stored in the POS management database 42 are basic data for various analyses.

  The GIS (Geographic Information System) database 43 is a database that stores geographic information. Here, the GIS (Geographic Information System) is a geographic information system, which is a system that displays map data on a personal computer and can manage and analyze various information on the map data. As a result, the map data of the sales department, the transportation department, and the customers can be centrally managed, and the work efficiency of the sales promotion system can be significantly improved.

  The product information database 44 is a database that stores information on product stock, product purchase, product basic information, product images, product safety management, and the like.

  The service information database 45 is a database that stores information on basic information of services and the like.

  The marketing information database 46 is a database that stores various information related to marketing. Specifically, it manages information for measuring effect, sales strategy by customer, sales strategy by region, sales strategy by transportation method, sales strategy by flyer, sales strategy by manufacturer, and sales strategy by weather.

  The transport information database 47 is a database that stores information related to transport management. That is, when the transport unit 5 transports an object to be sold, for example, when a truck is used as a transport means, information such as the maximum transport load of the truck, the transport route, and the number of trucks in the area are managed in real time. are doing.

  The handbill information database 48 is a database that stores information on past handbills, handbills of competitors, handbill rough data, handbill color school data, handbill completion data, and the like.

  The search information database 49 is a database that stores various information used for search used by the search unit 32. That is, a search program for searching another database is stored.

  The customer management database 50 is a database that stores information on customer information and the like. For example, when the customer is an individual, information such as a name and an address is stored. If the customer is a business, information such as the name and location of the business is stored. The gift receiving party management database 51 is a database that stores gift receiving party management information.

  The maker management database 52 is a database that stores information on the merchandise production / service providing unit 4 that is a production department that produces a sales target. The merchandise production / service providing unit 4 includes a so-called wholesaler in addition to a case where fresh food is produced in the case of direct delivery from the production center.

  These databases are read and written by the database management function unit F108 described above, and the information is transmitted to the product production / service providing unit 4, the transport unit 5, the customer 6 via the information transmission / reception function unit F107. Are exchanged with the gift receiving party 7, the flyer production unit 8 and the mail order unit 9.

  FIG. 5 is a diagram showing a configuration of the sales analysis database 41 of FIG. Although not particularly limited, the sales analysis database 41 is configured as a database group including a plurality of databases. The sales analysis database 41 includes a customer analysis information database 53, a product analysis information database 54, a service analysis information database 55, a flyer analysis information database 56, a GIS analysis information database 57, and a weather analysis database 58.

  The customer analysis information database 53 stores information related to customer sales analysis. Specifically, when the customer is an individual, information on the purchasing tendency of each customer such as the customer's purchasing tendency by age and gender purchasing tendency is stored. When the customer is a business entity, information on the purchasing tendency of each customer such as the purchasing tendency of each customer by employee size, the sales tendency by sales scale, and the purchasing tendency by industry is stored.

  The product analysis information database 54 stores information on sales analysis of products. Specifically, it stores analysis information on the sales performance for each sale.

  The service analysis information database 55 stores information related to analysis of service provision. Specifically, it stores analysis information on the performance of each service providing opportunity.

  The flyer analysis information database 56 stores information on flyer sales analysis. Specifically, it stores analysis information on sales performance according to the type of flyer. The GIS analysis information database 57 stores information on sales analysis for each region. The weather analysis information database 58 stores information on sales analysis by weather. For example, analysis information on sales performance according to temperature and weather is stored. Although not particularly limited, the information stored in these databases 53 to 58 is tabulated in units such as months or weeks. In addition, the sales promotion system can target numerical values that can be used as management indicators, such as the profit / loss amount and the return rate, in the sales analysis.

  In addition to causing the database group to function as the above-described system, or all or a part of a program required to execute the above-described steps, a recording medium (ROM, flexible disk, hard disk, CD-ROM, MO, CD-R, flash memory, etc.) for distribution and distribution.

  FIG. 6 is a diagram showing information stored in the flyer analysis information database 56 of FIG. The flyer analysis information database 56 stores information used for flyer analysis. In this database, for example, as shown in the figure, a record is created for each information number which is an identification number of an analysis item, and each record has a leaflet form, a distribution amount, a distribution destination, POS management information 1, Information indicating POS management information 2, flyer analysis results, detailed information, and the like is stored.

  The flyer form is information on the form of the flyer. In the example shown in the figure, there is a newspaper insertion. The distribution amount is information on the distribution amount of the flyer. In the example of the figure, there are 5,000 sheets. The distribution destination is information on the distribution destination of the flyer. In the example of the figure, it is Kanda Nishikicho.

  The POS management information 1 is information in which sales information related to a flyer is tabulated as POS management information, and the POS management information 1 is information on sales before the distribution of the flyer. In the example of the figure, it is 5 million yen.

  The POS management information 2 is information in which sales information related to the flyer is totaled as POS management information, and the POS management information 2 is information on the sales after the distribution of the flyer. In the example of the figure, it is 7.5 million yen.

  The flyer analysis result is information on the flyer analysis result. This analysis result is an analysis result calculated by combining predetermined information with the information of the POS management information 1 and 2 described above. In the example of FIG. The detailed information stores, for example, information serving as an evaluation criterion of an analysis result, such as a comparison result between the sales performance of a flyer and the sales performance of another flyer. The detailed information of the analysis result can be linked to the effect measurement database 91 for analysis.

  FIG. 7 is a diagram showing a configuration of the product information database 44 of FIG. The product information database 44 is not particularly limited, but is configured as a database group including a plurality of databases. The product information database 44 includes a product stock information database 71, a product purchase information database 72, a product basic information database 73, a product image information database 74, and a safety management information database 75.

  The product stock information database 71 stores information on stock for each product. The product purchase information database 72 stores information on purchase for each product. The product basic information database 73 stores basic information of a product. More specifically, it stores a product name, a place of origin, a delivery destination, an expiration date, a purchase price, a sales price, and the like. The product image information database 74 stores image information for each product.

  The safety management information database 75 stores information on food safety management and production history. Specifically, it stores information on food raw materials, processing methods, processing locations, packaging materials, storage methods, production areas, additives, delivery methods, and the like.

  In addition to causing the database group to function as the above-described system, or all or a part of a program required to execute the above-described steps, a recording medium (ROM, flexible disk, hard disk, CD-ROM, MO, CD-R, flash memory, etc.) for distribution and distribution.

  FIG. 8 is a diagram showing information stored in the safety management information database 75 of FIG. The safety management information database 75 stores information related to safety management and the like. In this database, for example, as shown in the figure, a record is created for each information number that is an identification number for safety management, and each record has a product name, raw material, processing method, packaging material, storage method, Information indicating a place of production and additives is stored.

  The raw material is information on the raw material of the product. In the example in the figure, the product name is kelp snack and the raw material is kelp snack. The processing method is information on a processing method of a product. In the example shown in the figure, it is called brewed pickles. The packaging material is information on the packaging material of the product. In the example of the figure, there is vinyl.

  The storage method is information on a storage method of the product. In the example of FIG. The origin is information on the origin of the product. In the example in the figure, it is Sapporo. The additive is information on the additive of the product. In the example of the figure, there are amino acids and the like. The worker can easily manage information on product safety from the information.

  FIG. 9 is a diagram showing a configuration of the marketing information database 46 of FIG. Although not particularly limited, the marketing information database 46 is configured as a database group including a plurality of databases. The marketing information database 46 includes an effect measurement database 91, a customer-specific sales strategy database 92, a regional sales strategy database 93, a transportation means-specific sales strategy database 94, a flyer-specific sales strategy database 95, a manufacturer-specific sales strategy database 96, and weather. It is composed of another sales strategy database 97.

  The effect measurement database 91 is a database that stores information on result aggregation, sales prediction, sales coefficients, competitor stores, regions, and the like. The effect measurement database 91 is linked to various databases, and includes a sales strategy database 92 for each customer, a sales strategy database 93 for each region, a sales strategy database 94 for each means of transportation, and a flyer, which are a group of databases of the marketing information database 46. In addition to the sales strategy database 95 by manufacturer, the sales strategy database 96 by manufacturer, and the sales strategy database 97 by weather, a sales analysis database 41, a POS management database 42, a GIS database 43, a product information database 44, a service information database 45, and transportation information Database 47, flyer information database 48, search information database 49, customer management database 50, gift receiving party management database 51, and maker management database 52 If necessary, linking of information have been made.

  The customer-specific sales strategy database 92 is a database that stores information on customer-specific plan creation information, plan registration, product mix, and the like. The regional sales strategy database 93 is a database that stores information on regional sales strategies.

  The transport strategy by transport means database 94 is a database that stores information on a sales strategy by transport means. For example, information on the sales results classified and statistically stored for each transport unit or each type of transport unit is stored. Further, information on operation information classified and statistically stored for each transport unit or each type of transport unit may be stored. The flyer-specific sales strategy database 95 is a database that stores information related to flyer-specific sales strategies. The manufacturer-specific sales strategy database 96 is a database that stores information related to manufacturer-specific sales strategies. For example, information on sales results classified and statistically stored based on past results of sales promotion measures by the manufacturer and sales promotion measures related to the manufacturer of the operator is stored. The weather-specific sales strategy database 97 is a database that stores information related to weather-specific sales strategies.

  In addition to causing the database group to function as the above-described system, or all or a part of a program required to execute the above-described steps, a recording medium (ROM, flexible disk, hard disk, CD-ROM, MO, CD-R, flash memory, etc.) for distribution and distribution.

  FIG. 10 is a diagram showing information stored in the effect measurement database 91 of FIG. The effect measurement database 91 stores information on effect measurement and the like. In this database, for example, as shown in the figure, a record is created for each information number which is an identification number of measurement information, and each record has a retail company name, a store name, monthly sales, sales forecast, sales Information indicating coefficients and competitor information is stored.

  The retail company name is information on a specific name of the product production / service providing unit 4 that is a retail company. In the example in the figure, there is Kimono Kimura. The store name is information on a specific store name of the retail company and the like. In the example in the figure, it is Sapporo. The retail company may be the customer 6 or the gift recipient 7 in addition to the product production / service providing unit 4.

  Monthly sales is information on monthly sales of Tsukemono Kimura. In the example shown in the figure, August is 1 million yen. The sales forecast is information on monthly sales forecast. In the example of the figure, it is 900,000 yen. The sales coefficient is a relative coefficient that attracts customers of the store, and is a coefficient when a store in an urban area is set to 1.00. In the example of the figure, it is 0.80. The competitor information is information on a competitor of Kitsuki Kimura. In the example of the figure, there is "Tsukemono Koyanagi". The worker can easily measure the effect of the flyer according to the business environment of each store from the information.

  FIG. 11 is a diagram showing a configuration of the transport information database 47 of FIG. The transport information database 47 is configured as a database group including a plurality of databases, although not particularly limited. The transportation information database 47 includes a carrier database 111, a transportation means information database 112, a transportation information database 113, a transportation route database 114, and an efficiency promotion database 115.

  The transporter database 111 is a database that stores information on transporters that transport items for sale. In this embodiment, a plurality of carriers are used.

  The transportation means information database 112 is a database that stores information on transportation means for transporting an article for sale. In this embodiment, land transportation, sea transportation, and air transportation are used as transportation means.

  The transportation service information database 113 is a database that stores information on transportation services that transport items for sale. In the present embodiment, a truck, a ship, and an aircraft are used.

  The transport route database 114 is a database that stores information on transport routes for transporting items for sale. The efficiency promotion database 115 is a database that stores information that promotes efficiency in transporting a sales target.

  In addition to causing the database group to function as the above-described system, or all or a part of a program required to execute the above-described steps, a recording medium (ROM, flexible disk, hard disk, CD-ROM, MO, CD-R, flash memory, etc.) for distribution and distribution.

  FIG. 12 is a diagram showing information stored in the transportation service information database 113 of FIG. The transportation service information database 113 stores information on transportation services. In this database, for example, as shown in the figure, a record is created for each information number which is an identification number of each transportation service, and each record includes a carrier, a transportation means, a flight designation number, a driver information , Route, efficiency information and detailed information are stored.

  The carrier is information on the carrier that transports the goods. In the example of the figure, there is Kataoka Transportation. The transportation means is information on the transportation means. In the example of the figure, there is a track. The flight designation number is information on the flight designation of the transportation means. In the example of the figure, there is DE001 flight.

  The driver information is information on driver information of the transportation service. In the example in the figure, there is Mr. Kijima. The route is information on the route of the transportation service. In the example of the figure, there is the R001 road.

  The efficiency information is a number of information that contributes to the efficiency of transportation of the sale target. In the example of the figure, there is KX001, and this number manages information that contributes to efficiency. The detailed information is information that stores specific contents of the efficiency improvement information. For example, information such as the presence or absence of a piggybackable sales target is stored.

  FIG. 13 is a diagram showing a configuration of the flyer information database 48 of FIG. The flyer information database 48 is configured as a database group including a plurality of databases, although not particularly limited. The flyer information database 48 includes a past flyer information database 131, a competitor's flyer information database 132, a flyer rough information database 133, a flyer color school information database 134, a flyer school completion information database 135, and a mail order photograph information database 136.

  The past flyer information database 131 stores information on past flyers. The competitor handbill information database 132 stores information on handouts of the competitor. The flyer rough information database 133 stores information on rough images used as basic information of the flyer.

  The flyer color school information database 134 stores color school data used when creating a flyer. The flyer completion information database 135 stores information on completed flyers. The mail order photograph information database 136 stores image data such as photographs used in mail-order sales.

  In addition to causing the database group to function as the above-described system, or all or a part of a program required to execute the above-described steps, a recording medium (ROM, flexible disk, hard disk, CD-ROM, MO, CD-R, flash memory, etc.) for distribution and distribution.

  Further, an individual maker that provides a product may use the product information database 44, the flyer information database 48, the sales analysis database 41, and the like to select a product and create a flyer. In this case, from the information stored in the past flyer information database 131, the flyer analysis information database 56, and the like, information showing a remarkable sales effect is extracted from the past flyers as a result of the effect measurement, and the product selection and Create a flyer.

  That is, based on information on past advertisements and sales analysis results, the manufacturer can easily create flyers by searching for product mixes and flyer designs and plans that can be expected to be most effective.

  In addition, in the case of creating a single-store flyer, based on information on past advertisements and sales analysis results, a proposal for creating a flyer that can be expected to attract the most customers can be created based on past store effect measurement information or similar information. By comparing the effect measurement information of the store and the like, it is possible to propose a flyer design and product selection from the system side. In such a case, a learning effect can be exerted for improving customer attraction based on stored past information.

  Specifically, a search unit is provided for extracting past information from the sales analysis database 41, the effect measurement database 91, the product information database 44, the flyer information database 48, and the like. Based on, various search results are extracted and displayed.

  As a result, the store manager of a certain store is also effective in obtaining know-how through a method of creating a flyer of another store, such as why the sales of the other store are higher than that of his own store. In addition, by making such a successful advertising method objective and disseminating it to large supermarkets and mail-order companies, an effective strategy for creating a flyer can be constructed.

  FIG. 14 is a diagram showing information stored in the past flyer information database 131 of FIG. The past flyer information database 131 stores information on past flyers. In this database, for example, as shown in the figure, a record is created for each information number which is an identification number of a past flyer, and in each record, a retail company name, a store, a plan name, a flyer distribution date and Information indicating detailed information and the like is stored.

  The retail company name is information on a specific name of the product production / service providing unit 4. In the example in the figure, there is Kikuchi Ramen. The store is information on a specific store location of the product production / service providing unit 4 and the like. In the example in the figure, it is Sapporo.

  The plan name is information on a sales plan such as a flyer or mail order. In the example of the figure, there is Hokkaido ramen sale. The leaflet distribution date is information on the date on which the leaflet or mail-order catalog was specifically distributed. In the example of the figure, the date is July 20, 2002. The detailed information stores information on past flyers of this retail company. The worker can easily search for a leaflet used in the past for each store from these pieces of information.

Hereinafter, the operation of the sales promotion system of the present embodiment will be described.
FIG. 15 is a diagram showing a login screen 150 of the sales promotion system of the present embodiment. A person who intends to use the sales promotion system inputs a user name, a password, and the like in a user password input column, and presses a login button 151 to log in. If there is an error in the input item, an error screen is displayed and re-input is requested. If the user wants to end the operation, the user presses the end button 152 to end the sales promotion system.

  FIG. 16 is a diagram showing a system selection menu screen 160 in the sales promotion system of the present embodiment. On the system selection menu screen 160, a sales promotion system button 161 and an analysis system button 162 are arranged. When the sales promotion system button 161 is pressed, a sales promotion system using a flyer starts up. Then, when the analysis system button 162 is pressed, the analysis system starts up. The sales promotion system and the analysis system are systems that can operate in conjunction with each other, and the details will be described later. When the system end button 163 is pressed, the sales promotion system ends.

  FIG. 17 is a diagram showing a main menu screen in the analysis system of the present embodiment. When the analysis system button 162 in FIG. 16 is pressed, a main menu screen 170 of the analysis system is displayed. The analysis system according to the present embodiment is a sales plan that can be analyzed for each product production / service providing unit 4, transport unit 5, customer 6, gift receiving party 7, flyer production unit 8, mail order unit 9, or sales route. , Works in conjunction with flyer creation.

  Specifically, according to the input items of the analysis items, the sales target, the transport route, the customer or the area to be analyzed can be integrated and analyzed. Then, utilizing the information stored in the customer analysis information database 53, the product analysis information database 54, the service analysis information database 55, the flyer analysis information database 56 or the GIS analysis information database 57, the effect measurement and the sales analysis of the flyer are performed. The sales analysis is performed automatically.

  On the main menu screen 170 of the analysis system, an analysis button 171, various master buttons 172, and a selection menu button 173 are arranged. The analysis button 171 further includes a plurality of buttons, and includes an analysis item input, a sales plan, a pattern master, a form, and the like. The various master buttons 172 store various types of master information, and include an area master, a transportation master, a system master, and the like. When the selection menu button 173 is pressed, the button selected by the operator is determined, and the next screen is displayed.

FIG. 18 is a diagram showing an analysis item input screen 180 in the analysis system of the present embodiment. The analysis item input screen 180 is displayed by selecting the analysis item input of the analysis button 171 in FIG. 17 and pressing the selection menu button 173. The analysis item input screen 180 is configured so that an analysis can be performed based on a predetermined analysis system by combining various input conditions. Here, the data stored in the POS management database 42 is the raw data for analysis. It may be calculated in advance on a weekly or monthly basis.
When the registration button 181 is pressed, the analysis result is registered. For example, when the flyer analysis is performed, the sales performance and the like are analyzed by a known analysis method based on various information stored in the flyer information database 48, and the analysis result is registered in the flyer analysis information database 56. The same applies to customer analysis, product analysis, service analysis, GIS analysis, and weather analysis. As described above, the analysis result is registered in the various databases included in the sales analysis database 41. The operator browses the registration result in the sales analysis database 41, registers a new sales strategy in the marketing information database 46, and improves sales activities.
When the return button 182 is pressed, the screen returns to the main menu screen 170 of the analysis system in FIG.

  FIG. 19 is a diagram showing a sales promotion system main menu screen in the sales promotion system of the present embodiment. When the sales promotion system button 161 in FIG. 16 is pressed, a main menu screen 190 of this sales promotion system is displayed. The sales promotion system in the present embodiment is a system for setting specific contents and a method of a flyer, and operates in conjunction with an analysis system using the flyer.

  The sales promotion system main menu screen 190 has a business planning department button 191, a product department button 192, an auxiliary function button 193, an after maintenance button 194, and an end button 195. The business planning department button 191 is a tool for creating a flyer used by a business organization. The product section button 192 is a tool for creating a flyer used by an organization that purchases products.

  The auxiliary function button 193 has various functions as auxiliary functions of the present sales promotion system. When the auxiliary function button 193 is pressed, a screen for selecting those functions is displayed. The after maintenance button 194 is used to go to an information screen relating to after maintenance. When the end button 195 is pressed, the sales promotion system ends.

  FIG. 20 is a diagram showing a product section menu screen 200 in the sales promotion system of the present embodiment. When the product section button 192 in FIG. 19 is pressed, the product section menu screen 200 is displayed. The product section menu screen 200 further includes a flyer document registration button 201, a flyer document correction button 202, a correction document input button 203, a final selling price input button 204, a leaflet event input button 205, and a main menu return button 206. Become.

  The flyer document registration button 201 is used when registering a flyer document. The flyer document correction button 202 is used to correct a flyer document. The correction document input button 203 is used to input a document to be corrected when correcting a leaflet document.

  The final selling price input button 204 is used when inputting the final selling price of a product posted on a flyer. In this embodiment, the final sales price input button 204 can be input by the sales person in addition to the input by the provider of the system.

  This allows the sales person to price the goods or services until immediately before the creation of the flyer. Therefore, a time lag is reduced between the time of pricing a flyer and the time of distributing the flyer, so that a product or service can be introduced at a price more suited to the market environment.

  That is, in the past, it has been unavoidable that a period of two to three weeks has elapsed between the time of pricing a flyer and the time of distributing the flyer. As a result, the price of the product or service at the time of sale was not always an appropriate price.

  As described above, according to the present system, the sales person can change the price of goods or services until immediately before the completion of the flyer manuscript. Products can be provided.

  Further, the actual market price may be stored in a database as market information, and the actual price may be presented to a sales representative. The sales person can price the article for sale with reference to the presented actual price.

  Further, the point of time of selecting a product or service to be posted on the flyer may be different from the point of time of determining the price of the product or service to be posted on the flyer. For this reason, a flyer can be created with a more flexible schedule.

  The flyer event input button 205 is used when inputting the name of an event associated with the flyer. When the main menu return button 206 is pressed, the display returns to the sales promotion system main menu screen 190.

  FIG. 21 is a diagram showing a product selection screen in the sales promotion system of the present embodiment. That is, when the leaflet document registration button 201 in FIG. 20 is pressed, the product selection screen 210 is displayed. On this screen, the operator selects a product to be posted on the flyer. On the product selection screen 210, a detail button 211 and a return button 212 are arranged. When the operator presses the details button 211, the display shifts to the details input screen 220. When the operator presses the return button 212, the display returns to the product section menu screen 200.

  The selected product is configured based on information stored in the product stock information database 71, the product purchase information database 72, and the like. Although not particularly limited, in the present embodiment, all the selected products are posted on one flyer. Then, the operator can also perform more detailed selection of the selected individual product. For example, it is assumed that the display can be arranged in an easily noticeable place such as the center or upper part of a flyer, or the display size of an image displaying a product can be increased. A similar operation is performed for creating a mail-order catalog.

  FIG. 22 is a diagram showing a detailed input screen 220 for leaflet document registration in the sales promotion system of the present embodiment. The detailed input screen 220 displays, as detailed information of the product to be posted on the flyer, basic information of the product such as, for example, the rating of the product and the number of grams, image information of the product, and information on safety management of the product. These pieces of information are information provided from the product basic information database 73, the product image information database 74, the safety management information database 75, and the like. The image information of a product may include a plurality of photos for one product, and in such a case, an arbitrary one photo can be referred to and selected.

  FIG. 23 is a diagram showing a product photograph reference screen 230 for leaflet document registration in the sales promotion system of the present embodiment. The product photograph reference screen 230 is a case where there is a plurality of image information of a product for one product, and in such a case, an arbitrary one photograph is referred to and selected. When the selection button 231 is pressed, the image of the product is adopted as a flyer. When the return button 232 is pressed, the screen returns to the detail input screen 220.

FIG. 24 is a diagram showing a transportation means selection screen 240 in the sales promotion system of the present embodiment. That is, on the transportation means selection screen 240, the transportation means can be selected or changed for each sales target. The operator searches for a means of transport through the means for selecting a means of transport 240. Specifically, on the transportation means selection screen 240, individual transportation means are displayed. The operator can select a transportation method according to the purpose of the product to be sold. When the selection button 241 is pressed, the transportation means is selected. When the return button 242 is pressed, the screen returns to the previous screen.
The transportation means selected on the transportation means selection screen is configured based on information stored in the carrier database 111, the transportation information database 112, the transportation information database 113, and the like.

  For example, the analysis of the transport route is performed by inputting the planned shipping date of the product production / service providing unit 4 and the desired transport date of the customer 6. Based on the appropriate operation information calculated by the comparison operation unit (not shown), the information outputs a date that satisfies the request of the customer 6 to the output unit. In the present embodiment, the transportation means selection screen 240 serves as an output means, and the customer 6 can also browse this screen via a network.

  FIG. 25 is a diagram illustrating an item replacement shop selection screen. This item replacement shop selection screen 250 is used when a product is changed as a replacement item. Specifically, when the product code of the product to be replaced is changed, a new product is displayed. The worker can return to the detail input screen 220 for the displayed product and set the product information in more detail.

  FIG. 26 is a diagram showing an auxiliary function menu screen 260 of the sales promotion system of the present embodiment. The auxiliary function menu screen includes a flyer original confirmation menu, a mail order original confirmation menu, a selling price history confirmation menu, a posted point confirmation menu, and the like.

  The flyer original confirmation menu is a menu used when confirming a flyer original. Then, the leaflet document confirmation menu is displayed when the leaflet document confirmation button 261 is pressed. The mail order manuscript confirmation menu is a menu used when confirming manuscripts to be published in mail order. Then, the mail order original confirmation menu is displayed when the mail order original confirmation button 262 is pressed. The selling price history confirmation menu is a menu used when confirming the selling price history of a product.

  Then, the selling price history confirmation menu is displayed when the selling price history confirmation button 263 is pressed. The placement score confirmation menu is a menu used when confirming the placement score of a flyer. Then, the posted point confirmation menu is displayed when the posted point confirmation button 264 is pressed. When the main menu button 265 is pressed, the display returns to the main menu. The information displayed in the menu displayed on the auxiliary function menu screen is generated based on the flyer manuscript stored in the flyer information database 48.

  FIG. 27 is a diagram showing a flyer document registration sale selection screen 270 in the sales promotion system of this embodiment. In the sales promotion system of the present embodiment, a sale that has already been registered can be selected. These pieces of information are stored in the past flyer information database 131 and the like, together with information on the date when the sale was performed in the past. Then, the worker can also create a new sale. By selecting with the select button 271, a new sale can be selected. Pressing the return button 272 returns to the previous screen.

  FIG. 28 is a diagram further explaining the sail selection screen 270 for registering a flyer document in FIG. By scrolling through a number of sales and fairs to be displayed on the sale selection screen 280 and selecting with the select button 281, a new sale or fair can be selected. Pressing the return button 282 returns to the previous screen. With this configuration, the worker can quickly correct the flyer.

  Then, in this embodiment, the flyer in which the document is registered can be selected from various output formats. That is, when the contents registered as a flyer manuscript are printed on a paper medium (for example, a flyer or direct mail), processed into a format that can be viewed on a homepage, or processed so that they can be sent to a mobile phone or a portable information terminal by e-mail. You can select each case.

  As described above, the sales promotion database 2 of the present embodiment also includes various templates for matching one flyer manuscript with a medium. For example, if the contents of a leaflet document are processed so that they can be sent to a mobile phone by e-mail, a template that matches the intended use is selected, and restrictions on the number of characters and the size of image and video information are automatically set. And processed into a format suitable for mobile phone email.

  Further, information on a recipe for cooking using the product described in the information on the flyer manuscript may be provided as an attachment. In addition, a configuration may be adopted in which a product with a near expiration date out of the inventory of the sales target is preferentially posted on a flyer.

  An example of creating a flyer will be described with reference to the flowchart shown in FIG. First, as described above, the worker logs in to the sales promotion system (flyer draft creation function unit F104) from the terminal provided in the flyer production unit 8. Then, the user reaches the product section menu screen 200 from the system selection new screen 160 via the sales promotion system main menu screen 190.

  The operator presses the flyer document registration button 201 in FIG. 20 to display a product selection screen 210 on the terminal. The operator selects a sales target to be posted on the flyer (step S101). More specifically, the operator presses a check box arranged on the left side of each product code on the product selection screen 210. Then, the user presses a return button 212 to return to the product section menu screen 200. Here, it is in a state where the sale object posted on the flyer is selected. Here, the worker presses the flyer event input button 205 and inputs information for managing the flyer in the present sales promotion system. Next, the operator presses the final selling price input button 204. Then, the screen moves to the final selling price input screen. The operator inputs the selling price of each sales target selected in step S101 (step S102). If necessary, the operator can press the handbill manuscript correction button 202 to correct the handbill manuscript (for example, replacing a product or changing the selling price).

  When the input of the selling price is completed and the display returns to the merchandise section menu screen 200 from the final selling price input screen, the sales promotion system performs a confirmation process (step S103). That is, the flyer document creation function unit F104 receives the selected sales target and the sales price, arrangement, and image information set for each sales target from the flyer production unit 8, and stores the information in the flyer information database 48. Then, the flyer creation process ends. Note that, as described above, step S101 and step S102 need not be continuous processes. In this case, the flyer manuscript being produced is temporarily stored in the flyer information database 48.

  Next, a case where the mail order unit 9 provides a sales target to be given by the customer 6 to the gift receiving party 7 will be described. The customer 6 starts a web browser program on a personal computer (hereinafter, referred to as PC6) and accesses a website. The order receiving system is operating in the mail order unit 9, and the order receiving system and the sales promotion system cooperate to realize the following order receiving processing.

  It should be noted that the customer 6 has previously input customer information such as his / her address and name on the website and the like. Then, it is assumed that the sales promotion server 1 fetches the customer information and stores it in the customer management database 50. Further, the operator of the sales promotion system notifies the customer 6 of a user name and a password for accessing the web server to the customer.

FIG. 30 is a flowchart illustrating the order receiving process. Prior to the start of the order receiving process, a process for causing the customer 6 to select a sales target is executed.
That is, the customer 6 inputs a user name and a password on a login screen as shown in FIG. 15, and logs in to the order receiving system. Then, the web server creates a main menu screen 310 as shown in FIG. The customer 6 presses the purchase button 311 to purchase the sales target, and presses the gift button 312 to give the sales target to the gift recipient 7. If the user wants to end the process, the user presses the end button 313, and the order receiving system ends and the order receiving process is not performed.

  When the web server receives from the PC 6 that either the purchase button 311 or the gift button 312 has been pressed, it transmits to the sales promotion server 1 that the button has been pressed. The sales promotion server 1 reads out the flyer manuscript and the mail order template from the flyer information database 48 by the database management function unit F108, and reads out the image information of the sales target posted on the flyer from the mail order photograph information database 136. Then, the read information is transmitted to the web server by the information transmission / reception function unit F107. The web server creates a product selection screen according to the received flyer manuscript and template, and transmits the created product selection screen to the PC 6.

FIG. 32 is a diagram showing a product selection screen 320. The customer 6 presses the selection buttons 321 arranged below the image of the desired product, and presses the forward button 322. If necessary, the desired date can be input in the area for inputting the desired date of delivery provided on the product selection screen 320.
When the customer 6 presses the gift button 312 on the main menu screen, after the forward button 322 is pressed, a gift destination input screen is subsequently displayed on the PC 6, and the customer 6 displays the name of the gift destination and the delivery destination. Enter information such as The input content is transmitted to the sales promotion server 1, and the customer / gift destination management function unit F106 performs the above-described processing.

  Then, the sales promotion server 1 receives the input of the sales target and the desired delivery date from the customer 6 via the website (step S201), and starts the order receiving process. Then, the product / service order receiving function unit F102 extracts, for example, operation information of each transport means for one week before and after the input desired delivery date from the transport information database 47 (step S202). However, if the desired delivery date has not been input, operation information for one week from the input day is extracted. Then, the merchandise / service order receiving function unit F102 determines whether or not delivery of the sales target is possible based on the operation information of each day for each transport means. That is, it is determined whether or not the operating state when the sales target is made to receive an article to be ordered is within the above-described predetermined range.

  Although not particularly limited, it is desirable to limit the operation information to be extracted based on the sales target and the delivery destination of the customer 6 or the gift destination 7. In other words, the merchandise / service order receiving function unit F102 extracts the operation based on whether the transport means can deliver the product to be sold and whether the delivery destination satisfies conditions such as whether the destination is included in the delivery area. Limit information.

  The sales promotion server 1 transmits the extracted operation information and delivery availability information indicating whether delivery is possible to the web server. The web server arranges the received operation information and delivery availability information in a predetermined arrangement, creates a transportation means selection screen, and causes the PC 6 to display the screen.

  FIG. 33 is a diagram showing a transportation means selection screen. Whether or not delivery is possible is displayed for each transportation means and for each date. Each column is provided with a selectable radio button or the like so that the customer 6 can select a transportation means and a delivery date. Customer 6 presses the radio button and then presses send button 331.

  Then, the sales promotion server 1 receives information on which radio button has been pressed from the customer 6 via the website, that is, information on which transport means and delivery date have been selected, and accepts it (step S203). . The product / service order receiving function unit F102 determines the order for the sales target based on the information received in step S201 and step S203 (step S204). That is, an instruction is transmitted to the transport unit 5 so that the ordered sales target is delivered by the designated transport means and delivery date. Then, the order receiving process ends.

  Subsequently, the customer / gift destination management function unit F106 processes the information on the sales target and the gift destination input in the order receiving process, and stores the processed information in the customer management database 50 and the gift destination management database 51.

  It should be noted that the sales promotion server 1 can replace the sales target posted on the flyer based on the customer information stored in the customer management database 50 and the information stored in the gift receiving party management database 51. . For example, sales objects frequently purchased or given by the customer 6 are analyzed by the sales analysis function unit F101 and stored in the customer-specific sales strategy database 92, and the flyer manuscript creation function unit F104 is stored in the customer-specific sales strategy database 92. The sales object is posted on a flyer based on the stored analysis results.

  Note that the present invention is not limited to the above embodiment, and various modifications and applications are possible. For example, the system configuration and the screen configuration can be appropriately changed. Further, if substantially the same function can be realized, the processing procedure and the like can be appropriately changed.

  For example, a portion of the present embodiment may be selected and provided as a package, and modified so that it can be used by a small regional shipping company, retail company, or flyer production company. In this case, unnecessary databases are deleted from the database. Specifically, a database is selected according to the purpose, and analysis is performed by creating a flyer and measuring an effect to construct a sales strategy.

  In the above embodiment, the case of fresh food has been described, but the present invention can be applied to various sales targets such as cosmetics and DIY goods. In this case, information tailored to the product to be sold, such as skin care information and information explaining the production process of the DIY, can be posted on the flyer.

It is a figure showing the composition of the sales promotion system of this embodiment. FIG. 2 is a diagram illustrating a configuration of a sales promotion server in FIG. 1. FIG. 3 is a diagram illustrating another configuration example of the sales promotion server in FIG. 1. FIG. 2 is a diagram showing a configuration of a sales promotion database of FIG. 1. FIG. 5 is a diagram illustrating a configuration of a sales analysis database in FIG. 4. It is a figure which shows the storage information of the flyer analysis information database of FIG. FIG. 5 is a diagram illustrating a configuration of a product information database in FIG. 4. FIG. 8 is a diagram showing information stored in a safety management information database of FIG. 7. FIG. 5 is a diagram illustrating a configuration of a marketing information database of FIG. 4. FIG. 10 is a diagram showing information stored in an effect measurement database of FIG. 9. FIG. 5 is a diagram illustrating a configuration of a transportation information database of FIG. 4. It is a figure which shows the storage information of the transportation service information database of FIG. FIG. 5 is a diagram illustrating a configuration of a flyer information database in FIG. 4. It is a figure which shows the storage information of the past flyer information database of FIG. It is a figure showing the login screen of the sales promotion system of this embodiment. It is a figure showing the system selection menu screen of the sales promotion system of this embodiment. It is a figure showing the main menu screen of the analysis system of this embodiment. It is a figure showing the analysis item input screen of the analysis system of this embodiment. It is a figure showing the sales promotion system main menu screen of the sales promotion system of this embodiment. It is a figure showing the goods section menu screen of the sales promotion system of this embodiment. It is a figure showing the goods selection screen of the sales promotion system of this embodiment. It is a figure showing the detailed input screen of leaflet manuscript registration in the sales promotion system of this embodiment. It is a figure showing the photograph reference screen of the goods of the leaflet manuscript registration in the sales promotion system of this embodiment. It is a figure showing the transportation means selection screen of the sales promotion system of this embodiment. It is a figure which further explains the item replacement shop selection screen of the leaflet manuscript registration in the sales promotion system of this embodiment. It is a figure showing the auxiliary function menu screen in the sales promotion system of this embodiment. It is a figure showing the sale selection screen of flyer manuscript registration in the sales promotion system of this embodiment. FIG. 28 is a diagram further illustrating a sail selection screen for leaflet document registration in FIG. 27. It is a flow chart for explaining flyer creation processing concerning this embodiment. It is a flow chart for explaining order processing concerning this embodiment. It is a figure showing the main menu screen of the order receiving system of this embodiment. It is a figure explaining the goods selection screen of the order receiving system of this embodiment. It is a figure explaining the transportation means selection screen of the order receiving system of this embodiment.

Explanation of reference numerals

DESCRIPTION OF SYMBOLS 1 Sales promotion server 2 Sales promotion database 3 Network 4 Commodity production / service providing unit 5 Transportation unit 6 Customer 7 Gift recipient 8 Flyer production unit 9 Mail order unit 31 Analysis means 32 Search means 41 Sales analysis database 42 POS management database 43 GIS database 44 Product information database 45 Service information database 46 Marketing information database 47 Transportation information database 48 Flyer information database 49 Search information database 50 Customer management database 51 Gift receiving party management database 52 Manufacturer management database 53 Customer analysis information database 54 Product analysis information database 55 Service analysis Information database 56 Flyer analysis information database 57 GIS analysis information database 58 Weather Analysis information database 71 Product inventory information database 72 Product purchase information database 73 Product basic information database 74 Product image information database 75 Safety management information database 91 Effect measurement database 92 Sales strategy database by customer 93 Sales strategy database by region 94 Sales by transportation means Strategy database 95 Flyer-specific sales strategy database 96 Manufacturer-specific sales strategy database 97 Weather-specific sales strategy database 111 Transporter database 112 Transport means information database 113 Transport flight information database 114 Transport route database 115 Efficiency promotion database 131 Past flyer information database 132 Competition Store flyer information database 133 Flyer rough information database 134 Flyer color school information database S 135 Flyer Completion Information Database 136 Mail Order Photo Information Database 150 Login Screen 151 Login Button 152 Exit Button 160 System Selection Menu Screen 161 Sales Promotion System Button 162 Analysis System Button 163 System Exit Button 170 Analysis Menu Main Menu Screen 171 Analysis Button 172 Various Master button 173 Selection menu button 180 Analysis item input screen 181 Registration button 182 Back button 190 Sales promotion system main menu screen 191 Sales planning department button 192 Product department button 193 Auxiliary function button 194 After maintenance button 195 Exit button 200 Product department menu screen 201 flyer document registration button 202 flyer document correction button 203 correction document input button 204 Final price input button 205 Flyer event input button 206 Main menu button 210 Product selection screen 211 Detail button 212 Back button 220 Detail input screen 230 Product photo reference screen 231 Selection button 232 Back button 240 Transportation mode selection screen 241 Selection button 242 Back Button 250 Item replacement store selection screen 260 Auxiliary function menu screen 261 Flyer manuscript confirmation button 262 Mail order manuscript confirmation button 263 Sales price confirmation button 264 Submitted points confirmation button 265 Main menu button 270 Sale selection screen 271 Selection button 272 Return button 280 Sale selection Screen 281 Select button 282 Back button 310 (Order acceptance system) main menu screen 311 Purchase button 312 Gift button 313 Exit button 320 Product selection screen 321 Selection button 322 Forward button 330 Transportation means selection screen 331 Send button

Claims (20)

In sales promotion systems that help inform information or create information about advertising,
A sales promotion server that sends and receives information;
A database connected to the sales promotion server and storing information;
Based on the information stored in the database, transport analysis means for analyzing the transport route of the article for sale,
Sales analysis means for analyzing sales based on the information stored in the database,
Output means for outputting a result analyzed by the transport analysis means,
A sales promotion system comprising: The sales promotion system comprises:
An input receiving means for receiving a selection of a transport means for transporting an object to be sold,
Means for sending an instruction to the means for transporting the sales object to the customer to the customer by means of the transportation means selected by the input receiving means. 2. The sales promotion system according to 1. The database stores the scheduled shipping date of the object to be sold and the operation information of the transportation means,
The input receiving means is for receiving an input of a customer's desired delivery date,
The sales promotion system calculates a date that satisfies the customer's request based on a planned shipping date, a desired delivery date, and operation information of the transporting means, and outputs the calculated date to the output means. 3. The sales promotion system according to 2.   4. The sales promotion system according to claim 3, wherein the sales promotion system calculates a transportation unit that includes a region in which the sales target is transported to a customer in the transportation target region. 5. The database stores operation information of the transportation means,
2. The sales promotion system according to claim 1, wherein the transport analysis unit analyzes a transport route of the article to be sold for each transport unit. 3. The database further stores map data,
The transport analysis unit is a first extraction storage unit that extracts and stores outbound operation information of the transport unit based on information on transport stored in the database and map data, A second extraction storage unit that extracts and stores the return path operation information of the transporting means from the second path and a comparison operation unit that compares the forward path operation information and the return path operation information to calculate the operation information. The sales promotion system according to claim 5, further comprising: Based on the information stored in the database, means for creating a medium for advertising the sale target,
Transmission means for transmitting the medium created by the means for creating the medium to the customer,
The sales promotion system according to any one of claims 1 to 6, further comprising: The database further stores regional analysis information obtained by analyzing purchase trends by region,
The sales promotion system according to claim 7, wherein the means for creating a medium selects a sales target based on the regional analysis information and creates a medium for each region. The sales promotion server connects a point-of-sale information management terminal,
9. The sales promotion system according to claim 7, wherein the sales analysis unit performs analysis based on sales information collected by the sales promotion server for each product or service collected by the point-of-sale information management terminal. 10. .   The sales analysis unit analyzes a sales promotion effect of the medium based on the sales information collected by the product or service by the point-of-sale information management terminal and performance information of product sales or service provision. The sales promotion system according to claim 9, wherein A sales promotion system that analyzes sales based on the information stored in the database, and helps build a sales strategy based on the results of the analysis,
Based on the information stored in the database, a transport analysis step of analyzing the transport route of the sales target,
A sales analysis step of performing an analysis on sales based on the information stored in the database;
An output step of outputting a result analyzed in the transport analysis step and the sales analysis step,
A sales promotion system comprising: The sales promotion system comprises:
An input receiving step of receiving a selection of a transport means for transporting the sales target;
Issuing a command to the means for transporting the sales target to the customer to the customer by the transport means selected in the input receiving step. 12. The sales promotion method according to item 11. The database stores the scheduled shipping date of the object to be sold and the operation information of the transportation means,
The input receiving step is for receiving an input of a customer's desired delivery date,
13. The sales promotion system according to claim 12, wherein a date that satisfies the customer's desire is calculated and output based on a scheduled shipping date, a desired delivery date, and operation information of the transporting means. Promotion method.   14. The sales promotion method according to claim 13, wherein the sales promotion system calculates a transportation unit that includes an area where the sales target is transported to a customer in the transportation target area. The database stores operation information of the transportation means,
The sales promotion method according to claim 11, wherein the transport analysis step analyzes a transport route of the article for sale for each transport unit. The database further stores map data,
The transport analysis step is a step of, based on information on transport stored in the database, and map data, extracting and storing operating information of the forward route of the transport unit, and the transport unit from each of the data. The method according to claim 15, further comprising the steps of: extracting and storing the operation information of the return path, and comparing the operation information of the outward path and the operation information of the return path to calculate the operation information. Sales promotion method. Based on the information stored in the database, creating a medium for advertising the sale target,
A transmission step of transmitting the medium created in the step of creating the medium to the customer,
The sales promotion method according to any one of claims 11 to 16, further comprising: The database further stores regional analysis information obtained by analyzing purchase trends by region,
18. The sales promotion method according to claim 17, wherein in the step of creating a medium, a sales target is selected based on the region-specific analysis information to create a medium for each region. The sales promotion system connects a point-of-sale information management terminal,
19. The sales promotion method according to claim 17, wherein the sales analysis step analyzes the sales promotion server based on sales information collected by the product or service collected by the point-of-sale information management terminal. .   The sales analysis step analyzes a sales promotion effect of the medium based on the sales information collected for each product or service by the point-of-sale information management terminal, and performance information of sales or provision of services. The sales promotion method according to claim 19, wherein

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