JP6713731B2 - AR use advertisement providing system and AR use customer value-added information providing system - Google Patents

Description

The present invention relates to an information attachment system at the time of product shipment at a product distribution base, and more particularly to an advertisement information to a delivery destination, a product instruction manual, an assembly installation method, and other information providing system.

In general, when a product is shipped from a product distribution base, a product stored in a warehouse is picked based on order shipping information from a customer, housed in a shipping packaging box, and shipped. At this time, in the packaging box, based on the customer's order and shipment information, in addition to the delivery notes, shipping slips, receipts, invoices, and other forms of the product, the product instruction manual for the shipped product and the assembly and installation method. It is shipped with information materials such as a manual, precautionary notes for use, and advertisement information for other products.

In this case, for example, printed matter made of paper sheets and the like are very many types including advertisements, and therefore it is very troublesome to attach (wrap) the product. From the seller's point of view, it is natural to want to provide a large number of information media for the customer, but if the user's point of view is taken into consideration, it is necessary to limit the amount. Further, since it takes time for a customer to thoroughly read printed matter information on paper sheets, it is often left unattended and not transmitted as information. Since information regarding safe use of products and information regarding handling precautions are particularly important, it is a serious problem that information cannot be accurately transmitted to customers. This is a big disadvantage not only for the seller side but also for the customer side.

These problems also vary greatly depending on the product or form of product offered. For example, for a general-purpose product or the like, the seller side wants to ship as much of the shipping product as possible, including other product information related to the product and advertisement information such as ancillary products required based on the use of the product. In addition, for example, we would like to send out advertisement information of proposed products based on customer purchase history and preferences. I also want to ship it as a booklet such as a mail order catalog. I would also like to include information on how to order for repeat purchases. However, it is very difficult to ship such a large amount of information in a package, and even if it is shipped in a package, since it is a large amount of printed matter information, it is unlikely that the customer can effectively utilize it.

In the case of recycled products, rental products, nursing care products, furniture, etc., the products are directly delivered from the product distribution base to the customer by the delivery company according to the instructions of the seller who received the order from the customer. Then, in some cases, a delivery company who also serves as a driver usually instructs the customer to assemble, install, check the operation of the product, and explain the safe use. In this case, it is very difficult for the delivery company to properly handle the assembling method, instruction manuals, safe use method, etc. of numerous kinds of products and appropriately process them at the customer's site.

Recycled products, care products, furniture, etc., which are difficult to assemble, are difficult to understand three-dimensionally in the assembly method manuals that are printed on the plan view and often hesitate in assembly. Even after assembling and installing the product, it is difficult in a short time to explain the safe use method to the customer, such as the elderly, in an easy-to-understand manner.

Patent Literature 1 discloses a technical idea of an advertisement system in which an advertisement is printed on a packaging container of a product to be collected or an advertisement-printed label is attached. However, in these systems, the space used for advertisement is limited in both packaging container printing and label printing and sticking, and there is a limit in providing more shipping information to the shipping destination.

Further, for example, in Patent Document 2, a courier who carries an advertising medium requested by an advertiser and delivers it to a customer's house selects an appropriate advertising medium for each customer by using his/her customer information, and an effect is obtained. A technical idea related to an advertising system for distributing a typical advertising medium is disclosed. However, in the above-described advertising system, it is necessary to collect a certain number of packages in order to print the advertisement on the packaging container of the package or to apply the advertisement label. A dedicated person will be arranged for the work of adding advertisements, and the preparation period will also be required, which causes a cost increase. In addition, it becomes difficult to send the advertisement at an appropriate time.

In addition, in the above-mentioned literature example, since the optimum information providing system that transmits the information such as the method of assembling and installing the product, which is the most necessary information to the customer, the safe use method, etc. in an easy-to-understand and accurate manner has not been achieved, the above-mentioned problem occurs. It has not presented a fundamental solution to this.

JP, 2006-155420, A JP, 2002-117114, A

As described above, the conventional technology or technical idea has been mainly concerned with a system for simultaneously enclosing advertisements and advertising media in a packaging box when delivering goods to customers. Especially in the case of printed information, there is a physical limitation on the type and number of items, so not only must appropriate advertising information be selected from a large amount of information, but also a great deal of work is required to bundle it with the product. Costs and logistics costs were needed.

When sending merchandise to a customer, how much information can be bundled and delivered to the customer in addition to the ordered merchandise, information that is useful to the customer or information that leads the seller to continue selling is a big issue. is there. If it is simply provided as a printed matter of paper, the customer will not be able to read it and it will be useless information attachment.

In addition to the instruction manual, safe use information, repair parts information, etc. for the product purchased by the customer, for the seller side, the related product information and consumables information used along with the product, the customer specific I would like to attach various information such as product information that anticipates the user's taste or return impression information after using the product at the time of shipping and to accurately and surely convey the information to the customer.

Depending on the type of product, the most important information that must be provided to the customer is often a description of product handling, assembly/installation/installation methods, or precautions for safe use. Similar to the advertisement information, when it is assumed that the printed matter is provided, a large amount of printed matter is required to be bundled, and the work cost is very high, and there is a problem that it cannot be effectively used.

The present invention is intended to solve these conventional problems, and it is possible to provide a large amount of information to customers and the like as product incidental information as appropriate, and it is possible to significantly improve economic efficiency. The task is to develop a new product incidental information providing system.

In order to solve such a problem, the AR-use customer value-added information providing system according to the present invention is
An information adding mechanism for adding first information (specific customer identification marker) including product identification information or customer identification information to a product to be conveyed or its packaging.
An information reading mechanism for reading the first information;
An information acquisition mechanism for acquiring second information associated with the first information read by the information reading mechanism;
A display mechanism for displaying the second information acquired by the information acquisition mechanism.

In the AR-use customer value-added information providing system according to the present invention, the information including the product identification information and the client identification information, which is the first information attached to the product to be shipped or its exterior or packaging box, is a barcode, An identification marker or code such as a QR marker or an AR marker (an identification marker for reading Augmented Reality: Augmented Reality information is hereinafter referred to as an “AR marker”) or the like, which is attached by a method such as printing or labeling. Then, at the product supplier, necessary information can be read by recognizing the image of the identification marker or the code, which is the first information, by using the reading device.

The first information associated with the identification marker of the AR-use customer value-added information providing system according to the present invention is a specific customer identification marker including the product identification information of the product to be shipped or the customer identification information, and identifies the specific customer. It includes customer ID information that can be done. The product identification information includes an ID code such as a JAN code for connecting to product attribute information that specifies a supplier, price, product specification, etc. of the product to be shipped. The customer identification information includes a customer ID code associated with customer attribute information including personal information such as the purchaser's name, sex, age, and address, and information such as the purchase history of the product.

These pieces of information are linked and linked with the product information and customer information in the warehouse management information as a specific product and customer ID. Warehouse management information is product management information at a product distribution base, such as ordering information for products, warehouse storage information, and shipping information.

Here, "correlation" of information will be defined. To associate one piece of identification information with the other information means to associate one piece of identification information with the other information in a one-to-one correspondence. As a result, when one piece of identification information is specified, the other piece of information is necessarily specified. Hereinafter, this association will be referred to as “linking” for easy understanding.

In the AR-use customer value-added information providing system according to the present invention, the second information is specific customer value-added information including advertisement information and product incidental information.
Product incidental information: (Product handling information, safe use information, assembly and installation information, shipping and handling information,
Repacking information, reordering program information,
Marketing research program information, etc.)
The present invention is characterized in that it has a search index selected and prioritized by an algorithm determined from the product identification information and the customer identification information and according to the priority of the selected specific customer added value information.

In the AR-use customer added-value information providing system according to the present invention, the second information is linked to the first information. The second information is customer value-added information including product advertisement information and product incidental information, and is specific customer value-added information accompanied by a list of priorities selected using a certain algorithm. The information is one of stereoscopic image information and/or stereoscopic moving image information and/or stereoscopic AR (augmented reality) information and/or stereoscopic VR (virtual reality) information including not only two-dimensional image information but also audio information. It can be provided by bidirectional communication via the Internet (network).

The information reading mechanism of the AR-added customer value-added information providing system according to the present invention is an apparatus/mechanical system or the like having an identification marker reading function having a function of reading the first information, such as a scanner or a smartphone (mobile phone). This may be an information terminal device that is also provided with an information acquisition mechanism such as a display having a function of acquiring the second information and presenting it as a visually recognizable state.

The AR customer added value information providing system according to the present invention obtains information by a user such as a product customer by reading the first identification information attached to the product, the product exterior, or the packaging box with an information terminal device or the like. The mechanism reads out the second information via the Internet or the like, and for example, as the second information, the product incidental information such as advertisement information of the product, accompanying product provision information, reorder program information, product assembling method, safe use method, etc. It can be provided as value-added information to the product customer along with the priority list.

The algorithm of the AR-use customer value-added information providing system according to the present invention includes customer attribute information (customer personal information, customer purchase history information, customer hobbies/preference information) and product attribute information (provider information) , Product specification information) as a reference, and is a selection formula for selecting customer value-added information from the advertisement information and product incidental information by prioritizing.

Therefore, the specific customer value-added information is advertising information selected by prioritizing by an algorithm that reflects personal information peculiar to the customer who purchased the product, customer purchase history information, and customer hobbies/preference information. Only advertising information that is valid for the customer is selected. Similarly, the specific customer added value information includes only the specific product incidental information selected by the algorithm reflecting the priority order peculiar to the product in the product incidental information of the product.

That is, the AR-added customer value-added information providing system according to the present invention has a search catalog in which only the carefully selected advertisement information unique to the customer, and similarly, the carefully selected product incidental information unique to the product are prioritized. In addition, it can be provided as second customer specific value added information. Since the above-mentioned first information is the information associated with the customer attribute information and the product attribute information, only the information selected by analogy as being necessary for the user such as the customer is used as the second information for the customer. Can be provided to.

The specific customer value-added information, which is the second information in the AR-use customer value-added information providing system according to the present invention, is an advertisement that is analogized and carefully selected from the customer's personal information, customer purchase history information, customer hobbies/preference information, and the like. Including information and advertisement information preferentially selected by the product provider or sponsor, which is moving image information, AR information, or VR information that is easy for the customer to understand, so provide a large amount of information in an easy-to-understand manner to the customer, etc. You can

In other words, based on the customer personal information, purchase history information, etc. in the customer identification information linked to the first information, the necessary individual information is obtained from the second reorder program information and the marketing research program information. Select and prioritize. Similarly, based on the product specification information such as recycled products or rental products in the product identification information linked to the first information, the second information is instruction information, safe use information, and assembly/installation information. It is possible to select individual information from the above, and assign a priority order. These are performed according to a preset algorithm of the AR-use customer value-added information providing system according to the present invention.

The specific customer added value information, which is the second information of the AR-use customer added value information providing system according to the present invention, is stereoscopic image information and/or stereoscopic moving image information and/or stereoscopic AR (augmented reality) information and/or It includes one of three-dimensional VR (virtual reality) information and/or audio information, and is characterized by being capable of bidirectional communication via the Internet (network).

These pieces of information may be AR information that can be visually recognized using, for example, a head mounted display (hereinafter, referred to as “HMD”), and if the information is AR information, a separate AR information reading mechanism (or application) is used. It is also possible to guide the user to a desired site via the ), and to make the user visually recognize a three-dimensional image, which is a method of assembling and installing, on this site from the front, rear, left, and right, and up and down. By using the AR usage information system according to the present invention, a large amount of information such as an assembling method of a product that is difficult to assemble or a safe use method of the product can be accurately and easily transmitted to a user such as a customer.

The AR-added customer value-added information providing system according to the present invention creates a search-use video recording surface in accordance with the priority order based on the information thus selected and prioritized, and provides the information related to the screen to the customer or the like. It is transmitted to the information acquisition mechanism as the cover of the second information. Thereby, the customer or the like can specify the necessary information from the search eye recording surface of the second information on the display acquired by the information acquisition mechanism device such as the scanner/smartphone to obtain the details.

According to the AR user manual providing system according to the present invention, the customer or the like obtains the product and the information selected according to the individual information of the product and the customer in a timely and easily image or moving image/VR moving image order in a desired order.・It can be obtained as voice. Moreover, since this information is provided as a two-way communication system via a network such as the Internet, it becomes possible to exchange information such as questions and responses. If the information acquisition mechanism is a body-worn information terminal device (HMD or the like), bidirectional communication with product-related information can be performed using AR information as an intermediary.

Further, the present application, an information reading mechanism for reading the first information including the product identification information or the client identification information attached to the product to be transported, its packaging exterior or its packaging (BOX),
An information acquisition mechanism for acquiring second information associated with the first information read by the information reading device (mechanism);
And a display mechanism for displaying the second information acquired by the information acquisition mechanism.

Here, each term includes the following meanings.
-Product identification information: Product code, etc. Bar code, QR code (registered trademark), AR marker, etc.
-Requester identification information: requester information, orderer information, etc.
・Information reading mechanism: Scanners, apps with smartphone code reading function, etc.
Second information: advertisement information associated with product identification information, requester identification information, or the like. Alternatively, the product promotion information may be pushed based on the product identification information or the client identification information and further information (for example, history information that may be defined on the cloud, personal preference definition information, etc.). ..
Information acquisition mechanism: Any function that can acquire the second information based on the first information may be used, for example, a function that defines a certain attribute and scans/acquires all information having this attribute. Alternatively, the function may be such that the second information is obtained by adding some operation to certain information.
・Display mechanism: smartphone, projector, PC screen

If the provided product is a general-purpose product or the like that requires various accompanying products at the use stage, the customer can specify the usage method including the accompanying product, the accompanying product advertisement, the price, the specification, the purchasing method, etc. by the customer according to the present invention. Through the user manual providing system, it is possible to make a selection while visually recognizing screen information three-dimensionally. Similarly, if the provided product is a recycled product, rental product, nursing care product, furniture, etc., the product delivery company, etc., assembles and installs the product at the customer site through the AR utilization manual providing system according to the present invention. It is possible to explain about safe use, test operation, etc. while viewing the screen information together with the customer. It is easy to understand, and troubles due to misreading of printed materials are drastically reduced, and examination time for product selection and product assembly and installation time can be greatly shortened.

As described above, according to the AR manual providing system according to the present invention, the work of selecting and bundling various kinds of printed matter information at the time of product shipment is significantly reduced, which leads to a significant reduction in operation cost. In addition, it is possible to provide a large amount of information, which is impossible by providing a printed matter, in an easily understandable manner such as an image such as a moving image in a timely and easily and bidirectionally communicable form. In addition, the information provided is prioritized by an algorithm that is objective to the customer, so that the necessary information can be utilized quickly and effectively. The product provider can easily receive re-orders and can easily obtain market research information.

According to the present invention, along with delivery of goods to customers, it is possible to provide all kinds of information according to the characteristics of customers and information requested by customers regarding goods in a timely and dense manner as still images or moving images or/and audio, Moreover, since it is possible to provide product incidental information, which can be provided as a system that enables bidirectional information exchange, the complexity of incidental bundling work when shipping products is significantly improved, while economic efficiency is also significantly improved. A merchandise delivery and information provision system that can be realized is realized.

According to the present invention, along with the delivery of products to customers, various information according to the characteristics of the customers and information requested by the customers regarding the products are provided in a timely and large amount of information as images or moving images/audio. It becomes possible to provide the bundling information accompanying the product, which can be provided as a system capable of bidirectional information exchange. It is possible to significantly improve the safety and the work efficiency of the accompanying bundling work at the time of shipping in the goods distribution warehouse, and also the economic efficiency.

It is the functional block diagram which showed the image of the AR utilization customer added value provision system which concerns on one Embodiment of this invention. It is a figure which shows the concept of the algorithm of customer added value information selection in the AR utilization customer added value information provision system which concerns on one Embodiment of this invention. It is a figure which shows the example of the added value information and the list|wrist which are provided by the AR utilization customer added value information provision system which concerns on one Embodiment of this invention. It is a figure which shows the outline of the information reading mechanism of the AR utilization manual providing system which concerns on one Embodiment of this invention. It is a figure which shows the outline|summary of the information reading mechanism of the AR utilization customer added value information provision system which concerns on one Embodiment of this invention. It is a functional block diagram which comprises the AR utilization customer added value information providing system which concerns on one Embodiment of this invention.

Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings. In the following, the range necessary for the explanation to achieve the object of the present invention is schematically shown, and the range necessary for the explanation of the relevant part of the present invention will be mainly explained, and about the place where the explanation is omitted, A known technique is used.

The technical idea according to the present application is mainly represented in FIGS. The following is a brief description of one embodiment thereof.

Product individual identification information is set for all products stored or stored in the product distribution warehouse. For example, the information includes product individual information and related product information. The individual product information includes the product JAN code, ISBN code, size, volume, weight, price, manufacturer, shipping source information, etc., as well as shipping contents information, handling instruction information, safety information, etc. Has been. Further, the related information advertisement information includes company information of the manufacturer, related product information, advertisement information, and the like. Here, among the information described as being included, direct information that can be directly read from the product individual identification information and pre-registered on the Internet site that can be called from the direct information via the Internet etc. It includes both indirect information. Both are product information that can be called in conjunction with the product individual identification information.

Further, the product distribution warehouse management information includes information such as the date of receipt of the product, the storage location address, the number, the lot, and special storage specifications.

Further, the product shipping management information includes shipping destination individual information that is information about shipping of products, order management information including number, shipping schedule, amount, and deposit/withdrawal management.

In addition to private information such as the customer's address, the customer information includes information that allows the customer's favorite purchasing preferences such as what and how much the customer has recently purchased with the same purchasing system. Such information is information that makes it possible to infer what kind of advertisement information is effective for the customer, what kind of advertisement is likely to lead to purchase, and the like.

The information to be noticed in the present invention is the shipping package accompanying bundling information for the purpose of bundling at the time of shipping the product, which is involved in association with the product individual identification information, the product distribution warehouse management information, and the product shipping management information. Hereinafter, the information for the inclusion of the shipping packaging accompanying the shipping of the product will be referred to as “shipping accompanying packaging information”.

The shipping-related bundled information is necessary for shipping the product, and includes various items such as product handling information, manufacturer information, advertisement information, return information, and payment information that should accompany the product. There is something like this. In some cases, it may be possible to provide information that dictates a special packaging method. If it is a recycled rental product, it also includes information for the delivery person, installation, assembly, and handling information by the delivery person.

The shipping accompanying bundling information is included in the individual product management identification information, is included in the product individual identification information, is included in the warehouse management information, is included in the shipping management information, or is individually included as individual management information. Whether they are server-managed or not, they are linked together on the computer as a whole.

For example, when one product A is shipped to a certain customer, the management information is linked to the product information of the manufacturer related to the product A, the product advertisement of other companies, or the advertisement information of all fields related to the product A. Is assumed. Therefore, the advertisement information that is additionally included in the shipping of the A product is determined by a request from these advertisers. The determined advertisement information is selected by the AR-added customer value-added information providing system, which is one embodiment of the present invention, and is attached to a packaging box or a packaging box as identification information such as a QR code (registered trademark) or a barcode. It is printed on the label and shipped. By doing so, it is not necessary to perform the troublesome work of selecting and enclosing individual paper-based individual advertisements as in the related art. The identification information may be printed on a specific portion of the packaging box by an automatic printer that works in conjunction with the customer value added information providing system of the present invention, or may be printed on a label and automatically attached.

With respect to the automatic printing method of the identification display, the technology, or the technology of printing from the label to the automatic sticking, it is possible to sufficiently deal with the known technical range. There is no influence on the technical idea of the present invention.

In the AR value-added customer value-added information providing system according to the embodiment of the present invention, the identification information thus printed on the product packaging box is directly read and recognized by the image recognition system of the reading device such as a portable information terminal or a personal computer. can do. This recognition information may be the above-mentioned direct information or information for calling a site on the Internet which can be called via the Internet.

The recognition information in the AR-use customer value-added information providing system according to the embodiment of the present invention will be described mainly with respect to the latter site information called on the Internet.

The Internet site accessed from the identification information attached to the packaging of the product stores image or moving image information corresponding to the identification information of the specific product in advance, and the accessing customer displays the information on the display screen via the Internet. Get and recognize through. The display screen may be a display of a portable information terminal, a personal computer monitor, or an image projector. Alternatively, it may be a head mounted display. It is a well known fact that a head mounted display is very convenient when two-way communication is required via the Internet.

In this way, since the identification information registered as the shipping and packaging accompanying information of the A product can be the advertisement information of the image or the moving image of the internet site prepared in advance, the advertisement information provider side can Advertisement information can be provided to product purchasers. However, since whether or not to perform the purchaser reads the act of identification information displayed is unknown, this may be provided by the same system Inse down Restorative such points provided by the access. It goes without saying that any business form can take advantage of the present invention with respect to these guiding methods.

Similarly, in the case such as recycling rental product, but not limited to shipping package, it comes with information and advertising information, such as described above, also information for the delivery people and intermediate intervening person by registering the identification information as an attachment bundled information Good. From the identification information printed on the packaging box or label, a delivery person or an intermediary person can read the identification information and access the Internet site information. For recycling rental products such as wheelchairs and nursing beds, it is essential to convey handling instructions for safe use of products such as assembly, installation, and handling instructions at the customer's side. The delivery person or the intermediary person can access the identification information at any time while being in contact with the customer, and obtain the information such as the assembly and installation method and the safe handling information using the screen as the image or the video and the sound.

For example, in the shipping and delivery of recycling rental products for nursing care equipment, it is often the delivery person who installs and assembles nursing care products of various specifications at the customer delivery destination. It is very difficult for the shipper to understand and recognize how to install and assemble various products.In such a case, read the identification mark of the delivered product and access the assembly and installation method, handling method, and safe use method. Obtaining information through images or videos has a great effect.

It is easily conceivable that even if it is a simple assembling procedure, instead of understanding the assembling procedure written on the paper, it is possible to visually recognize the assembling methods in order as moving image information in a three-dimensional manner. This is a system that can sufficiently meet the demands of users and customers as well as the demands of the provider side such as provision of advertisement information. It can be said that it has high social value.

Since the identification information printed on the packaging box or the identification information printed on the attached label is not only direct information but also indirect information that can be accessed via the Internet, there is no limitation on the amount of information or access time. A huge amount of information access means can be provided to customers together with product delivery. When the the provided information is from the company side to provide increased or decreased at any time, change is possible add a very a high publicity means of effective value as an advertising medium.

By linking the above-mentioned individual information, it is possible to determine on the computer what kind of accompanying information is effective for the product to be shipped. It is sufficient to make a selection by matching it with the advertisement information desired by the producer.

Even with ad-related information, it is possible to immediately understand how many purchasers have printed the identification information and how many times the identification information was printed and sent to a certain number of purchasers for a certain product managed by a computer. As a result, the number of activities can be immediately grasped, and the effect of the advertisement can be grasped easily by confirming the number of accesses. Compared to uncertain publicity and advertising activities, conventional confirmation of effects is much easier to understand.

Each information management system has its own database, and a large amount of data can be sequentially linked to determine the incidental information at the time of product shipment. It is comparable to the use of big data.

Product identification information is set for all products stored or stored in the product distribution warehouse. The product identification information includes JAN code of the product, product specification information such as size, weight, price, manufacturer, shipping origin information, and product characteristic information such as recycled product, rental product, nursing care product, etc. Has been. The customer identification information includes personal information such as the name, address, and age of each customer, as well as information such as past purchase product history that allows estimation of customer preferences and tastes.

The product to be shipped to the customer is picked and packaged from the storage warehouse by the shipping information in the warehouse management information, and the product identification information and the customer identification information, and/or packaged and shipped. When packaged or packed, product specification information, product handling information, product assembly and installation method information, product safe use information, etc. are attached here or uploaded to a specific site. .. Conventionally, these have been packaged as paper prints or attached to products in advance.

FIG. 1 is a functional block diagram showing an image of an AR-use customer value-added information providing system according to an embodiment of the present invention. As shown in the figure, the AR-added customer value-added information providing system according to the embodiment of the present invention includes a warehouse management information section 100 and a first item of product identification information and customer identification in a computer management system. A product identification information unit 110 for storing information and a customer (requester) identification information unit 120 are provided, and similarly, a product accompanying information unit 130 for storing product accompanying information that is second information is provided. There is. It also includes an algorithm processing unit 140, which will be described later, and a product incidental information inventory creating unit 150 connected to the Internet.

The product identification information unit 110 includes information storage units that store information such as product specification information 111, manufacturing company information 112, rental product information 113, nursing care product information 114, and complaint/accident information 115.

The customer identification information section 120 includes information storage sections that store individual customer information such as customer personal information 121 such as customer name, age, and address, purchase history information 122, and hobby/preference information 123. ..

Information such as handling explanation information 131, safe use information 132, assembly/installation information 133, delivery handling information 134, repacking method information 135, reordering program information 136, marketing research program 137, and the like are included in the product incidental information section 130. There is each information storage unit in which is stored.

The AR-added customer value-added information providing system according to an embodiment of the present invention receives control and operation instructions from the information processing unit 104 that controls information processing of various information units as described above. The AR-added customer value-added information providing system according to an embodiment of the present invention is an overall system that integrally controls the entire system including machine control such as printing of an identification marker and response processing to an access from a customer described later via the Internet. The control unit 1042 that performs dynamic control is included.

As shown in FIG. 1, in the AR-added customer value-added information providing system according to the embodiment of the present invention, when the product is shipped according to the instruction from the warehouse management information unit 100, the product identification information is displayed on the exterior or the packaging box of the product. Further, an identification marker such as an AR marker including the customer (requester) identification information (hereinafter referred to as “customer identification information”) is printed. The identification marker may be a barcode or a QR marker as described above, and the identification information including the customer identification information and the product identification information of the product, or the reading in which these information are stored (or uploaded) Any identifier is possible. The identification marker may be printed on a label and affixed to the packaging box. Well-known techniques can be adopted as the technique such as the automatic printing method of the identification display or the printing method from the label to the automatic attaching method.

The AR marker printed on the product (hereinafter, the identification marker will be described by taking the AR marker printed on the packaging box as an example) based on the shipping information of the warehouse management information section 100. Is included. The customer identification information means the customer including the shipment requester of the product, and in many cases, it is the customer identification information of the purchaser of the product, but when an intermediary company such as a rental product, a recycled product or an agent intervenes. Therefore, it is referred to as customer identification information as a comprehensive set of them.

The product in which the AR marker is printed on the packaging box is shipped to the customer by a delivery company such as a delivery truck.

The product identification information and the customer identification information, which are the first information included in the AR marker, are the information of the product and the customer designated for shipment by the warehouse management information. The first information is an embodiment of the present invention. It is interlocked with the product identification information section 110 and the customer identification information section 120 which are the AR use customer added value information providing system according to the above. That is, the product identification information attached to the shipped product is linked to the product specification information 111, the manufacturing company information 112, and the like in the product identification information unit 110 that is the first information, and is similarly shipped. The customer identification information attached to the product is linked to the customer personal information 121 and the purchase history information 122 in the customer identification information section 120 that is the first information.

As shown in FIG. 1, in addition to the above, the second information also includes an information storage unit that stores the product accompanying information 130. The product accompanying information 130 includes various information associated with the product, such as handling instruction information 131, safe use information 132, assembly and installation information 133, delivery cargo handling information 134, and repacking information 135. Such information includes not only information on documents and figures, but also forms of stereoscopic images, moving image information, AR information, and audio information.

The necessary information in the product accompanying information 130, which is the second information, is linked to the product identification information, which is the first information of the shipped product, and is selected in advance. For example, the AR moving image audio information of the assembly method, which is the assembly and installation information 133 of the product, is selected. Further, from the customer identification information, which is the first information shipped, similarly, the reordering program information 136, the marketing research program 137, etc. in the product accompanying information 130 are linked and selected.

An AR-use customer value-added information providing system according to an embodiment of the present invention links a known publicly-known algorithm based on first customer identification information and product identification information. Information is selected by prioritizing from among various kinds of product incidental information that are stored, and an inventory page of product incidental information is created in accordance with the priority. The algorithm processing unit 140 shown in FIG. 1 executes the above-described algorithm processing, and the product incidental information inventory creating unit 150 creates an inventory page of product incidental information according to the priority order and connects it to the Internet to connect with external customers. To send information to.

As shown in FIG. 2, there is a wide variety of product incidental information to be provided to customers, and the amount of information is enormous. In some cases, such a large amount of information is judged as push information on the side of the provider, which is inconvenient for the customer, and may not be effectively utilized and may be discarded. In the AR-added customer value-added information providing system according to an embodiment of the present invention, customer identification information such as customer personal information, purchase history information, hobbies and tastes information, and product identification information such as product specification information and complaint accident information are displayed. Priority is added to the product incidental information selected using the reflected certain algorithm.

As an example of the idea of this algorithm, based on the characteristics of the customer and the product, it is possible to estimate which product accompanying information is most necessary for the customer, and give priority to a plurality of product accompanying information to be provided. Perform processing such as attaching. It can be set in advance, and it is of course possible to add or change it one by one.

FIG. 2 is a diagram showing a concept of an algorithm for selecting customer added value information in the AR-use customer added value information providing system according to the embodiment of the present invention. (FIG. 6 to be described later is a block diagram of an AR-use customer added value information providing system according to an embodiment of the present invention, and the information numbers shown below refer to the description of FIG. 6.)

As shown in FIG. 2, for example, when A advertisement information for a specific customer is selected, product specification information (1)-2 currently purchased, customer personal information (3)-1, customer purchase history information (3)-2. The information such as is selected by using a predetermined constant algorithm, selected, limited in quantity, added with a priority order, and finally determined. It goes without saying that these algorithms can be changed and added one after another.

For example, in the case of selecting the B marketing research program for a specific customer, information including the customer personal information (3)-1 and the hobby/preference information (3)-3 currently purchased is used by using a predetermined algorithm. The final decision is made by selecting, selecting, limiting the quantity and adding priority. For example, the information is provided as a customer satisfaction survey request to the customer.

For example, when the C assembly setting method for a specific customer is selected, information including currently rented product information (1)-3, manufacturing company information (1)-1 and the like is selected using a predetermined algorithm. The information is selected, determined, and provided to the customer as information on how to assemble the rented products and information on safe use.

For example, when selecting the X reorder program information for a specific customer, a predetermined algorithm is used to preset information including the product specification information (1)-2 currently purchased and the customer purchase history information (3)-2. Selected, selected, limited in quantity, added priority, and finally decided. It will be provided to the customer as a receipt for reordering.

As described above, all the information individually selected by the algorithm is finally subjected to the same algorithm processing and the priorities are added, and the customer-related information inventory creation unit (described later) sends the customer information via the Internet. Provided to.

For example, in the case of providing rental care products for customers to the customer, it is prioritized that the driver who is the product delivery company assembles and installs the product at the customer site and explains the safe use. As for the information, the assembly/installation information and the safe use information secure the higher priority of the customer value added information. Then, the assembly installation information and the safe use information are displayed at the top of the list page of the accompanying information created by the priority order.

FIG. 3 shows an example of the value-added information provided by the AR-use customer value-added information providing system according to the embodiment of the present invention and the list thereof. As shown in FIG. 3, the product incidental information provided to the customer is prioritized by the above algorithm processing, and only the information title is displayed in the product incidental information list which is the top page of the information according to the priority. Customers can obtain information via the Internet by selecting the information they need according to the priority or referring to the priority. The details of the information to be obtained and used are the detailed information of the second information selected in advance included in the product-accompanying information section 130 that is created in an easy-to-understand and accurate manner by making full use of AR moving image information, moving images, voices, and the like.

FIG. 4 also shows the outline of the information reading mechanism of the AR utilization instruction providing system according to the embodiment of the present invention. As shown in the figure, when the customer reads the product identification information of the AR marker 3 attached to the packaging box 2 of the delivered product and the customer identification information by using the image reading device such as the smartphone 4, it is regarded as the trigger information. Become. The AR user manual providing system according to the embodiment of the present invention recognizes the trigger information via the Internet (network system), and the product accompanying information list 5 based on the product identification information and the customer identification information created in advance 5 Is displayed and displayed on the display of the smartphone 4. The product incidental information inventory creation unit 150 functions as a home page URL on the Internet.

The information terminal device for reading may be a reader capable of image-recognizing the AR marker or a wearable information terminal such as a head mounted display (HMD) or a portable information terminal. The customer who has confirmed the list of product-related information indicated by the priority order on the HMD or the display can select the necessary information in the list to obtain detailed product-related information.

FIG. 5 shows the outline of the information reading mechanism of the AR-added customer added value providing system according to the embodiment of the present invention. The figure shows a case where the product accompanying information 6 is read using the HMD 7. As shown in the figure, for example, if the detailed information read by the customer is AR information of the method of assembling the bookshelf, the customer uses the HMD to unpack the product 9 to screw position information 10, assembly method 11, completed drawing information 12, etc. Can be seen in a stereoscopic video. Since it is simple and very easy to understand, the bookshelf can be assembled without mistake.

For example, in the case of providing a rental product for nursing care to a customer, the product delivery company must assemble and install the product at the customer's site. For that purpose, the customer or the product delivery company first confirms the list of product incidental information read on the display by recognizing the AR marker of the product with the HMD or the mobile information terminal, and then the assembly installation information with the highest priority. Select.

For example, a customer who purchases a product purchases a consumable item or a repair part necessary for the product from the product-related information by using the information reading mechanism of the AR-added customer value-added providing system according to the embodiment of the present invention. You can also purchase related products. You can also see what other companies' products are like, prices, etc. from the commercial information. In addition, it is possible to answer product questionnaires from manufacturing companies, and in some cases, receive points and be offered lottery products.

When this assembly and installation information is created as AR three-dimensional stereoscopic moving image information by the AR manual instruction providing system according to one embodiment of the present invention, the product delivery company can move the moving image projected on the display from the top, bottom, front, back, left, and right. It is possible to assemble nursing care rental products accurately and quickly while visually checking. Even if it is a simple assembly procedure, instead of understanding the assembly procedure described on the printed material, it is easy to understand that the assembly method can be viewed three-dimensionally in order as moving image information because the speed of understanding is greatly different. I can imagine. Similarly, if this assembly and installation information is created as information that can be handled by two-way communication, the product delivery company will ask questions about the unknown assembly method, and will promptly and accurately receive a voice response and provide rental care products for nursing care. Can be assembled.

For example, in the case of long-term care for the rental product, product delivery skilled in the art after installation assembly of the products, it is necessary to make the demonstration operation while explaining about the safe use options to our customers. Similarly to the above, the product delivery company can call up the safe use information in the higher order of priority of the list of product incidental information and confirm the three-dimensional moving image information of the safe use method together with the customer. This makes it possible to accurately and surely inform the customer of safe and correct usage and caution information.

In addition, the AR use manual providing system according to the embodiment of the present invention can also provide delivery handling information, handling explanation information, and the like by reading the first information of the identification marker at the customer. Not only customers but also delivery companies, agents, care managers, etc. can use these pieces of information as the most accurate and accurate product information.

In addition to the above, the product accompanying information provided by the AR use manual providing system according to the embodiment of the present invention is not limited to the above information, but a huge amount of information including, for example, advertisement information is provided together with the requester and the customer. Can be provided to. It is possible to provide such information in a large amount in a manner that is easy to understand and to utilize, overcoming the disadvantages of conventional printed matter information provision. In addition, it is possible to provide it as information with priorities suitable for customers. it can.

FIG. 6 is a functional block diagram of an AR-use customer added value information providing system according to an embodiment of the present invention. As shown in the figure, at the time of shipping the product, the product is shipped with the label having the specific customer identification marker 3 printed on the packaging, or the specific customer identification marker 3 directly printed. When the customer who receives the product recognizes the specific customer identification marker of the product using the smartphone 4 (registered trademark) or the head mounted display (HMD) 7, the information is connected to the customer value added information providing system via the Internet.

The AR-added customer value-added information providing system according to the embodiment of the present invention recognizes the specific customer identification marker 3 to acquire the specific customer value-added information collected for the customer in accordance with the order of priority. The information of the URL application 13 having the top page as the top page is provided to the customer via the Internet.

As described above, all the information collected for the specific customer is selected in the URL application 13 including the AR image information or the AR moving image information, and the advertisement/so-called push information is included in the selected information. It also contains advertising information and sponsor information for sales. Since these pieces of information are connected by two-way communication via the Internet 14, there is no limit to the amount of information to be provided, unlike paper-based information. It is also possible for the customer side to actively transmit information.

It is also possible for the customer side to actively transmit information. For example, as a function of an application (application), when a smartphone is applied to a specific customer identification marker, a list of product-related information is launched, and when a customer selects "Customer Review" from that list, a customer review page is launched, making it easy for customers. It may be possible to provide a function that allows a review to be written, that is, a customer can advertise.

By the way, on the HP, this part is the so-called review section (derivative type) that is currently realized as "customer review", "view review", "satisfaction/review", or "word-of-mouth", etc. Since this is a point that consumers place importance on, it is possible to systematically ensure that it is easy to take a strategy that emphasizes the configuration of this part.

Furthermore, for example, although it can be grasped as the above-mentioned derivative type, a function that a product can be photographed by a smartphone camera and immediately displayed on a third site, for example, You-Tube (registered trademark) or Nico Nico Douga (registered trademark). May be provided. It can be understood that this function is also provided as one of the advertisement functions, and if so, it is possible to systematically ensure that the advertisement function is further enhanced.

It should be noted that the present invention is not limited to the above-described embodiments, and various modifications can be carried out without departing from the gist of the present invention. For example, various kinds of merchandise incidental information can be provided in the same manner as in the present invention, not limited to the above-described range of cases. It goes without saying that various modifications and additions can be made in the algorithm that preferentially selects the product accompanying information based on the customer identification information and the product identification information, for example, according to an increase in the amount of customer identification information or a change in the social situation. Of course, information called so-called big data can also be captured. All of these changes and improvements are part of this technical idea.

As described above, according to the invention of the present application, all the information according to the characteristics of the customer and the information requested by the customer regarding the goods are delivered in a timely, dense and very large amount of information along with the delivery of the goods to the customer. Can be provided as an image or a moving image/sound, and can be provided as product-related information that can be provided as a system capable of bidirectional information exchange.

Therefore, the AR-added customer value-added information providing system according to the present invention realizes an information providing system capable of significantly improving the work efficiency in shipping and delivering products and also the economic efficiency. Therefore, the present application is not limited to the merchandise distribution business and brings great benefits to various industries.

As described above, according to the invention of the present application, all the information according to the characteristics of the customer and the information requested by the customer regarding the goods are delivered in a timely, dense and very large amount of information along with the delivery of the goods to the customer. Can be provided as an image or a moving image/sound, and can be provided as a product accompanying bundling information that can be provided as a system capable of bidirectional information exchange. It is possible to significantly improve economic efficiency while significantly improving safety and workability in shipping and delivering goods. Therefore, the system according to the present invention brings great benefits to various industries.

1 AR use customer value-added information provision system 2 Product packaging box 3 AR marker (specific customer identification marker)
4 Smartphone 5 Catalog of product incidental information 6 Product incidental information inventory creation unit 7 Head mounted display HMD
8 HMD operation device 9 Unpacking method AR information 10 Screw position AR information 11 Assembly method AR information 12 Completion drawing AR information 13 URL application 14 Internet

Claims (11)

An information adding mechanism for adding first information including product identification information or customer identification information to a product to be transported or its packaging exterior;
An information reading mechanism for reading the first information;
An information acquisition mechanism that acquires product-accompanying information, which is second information linked to the first information read by the information reading mechanism,
And a display mechanism for displaying the second information acquired by the information acquisition mechanism,
Product attribute information that is linked to the product identification information and includes at least one of provider information and product specification information, and customer attribute information that is linked to the customer identification information , such as customer personal information and customer purchase information. Information is selected by prioritizing from the product accompanying information based on information including at least one of history information and customer hobby/preference information ,
A catalog page of product incidental information is created from the selected information according to the priority,
A customer value-added information providing system in which the created catalog page of the product-related information is transmitted via the Internet. The second information includes at least one of product handling explanation information, safe use information, assembly and installation information, delivery handling information, repacking information, reordering program information, and marketing research program information. The customer value added information providing system according to claim 1. The second information includes any one of stereoscopic image information and/or stereoscopic video information and/or stereo augmented reality information and/or stereoscopic virtual reality information and/or audio information. The customer value-added information providing system according to 1 or 2 . The products to be transported include recycled products and/or rental products,
4. The customer according to claim 1, wherein the customer value-added information providing system is an information providing system included in a merchandise distribution delivery system and is applicable to clients other than the customer. Value-added information provision system. The information providing system according to any one of claims 1 to 4 , wherein the information reading mechanism is a wearable information terminal device. An information reading mechanism for reading the first information including the product identification information or the customer identification information attached to the product to be conveyed, its packaging exterior or its packaging,
An information acquisition mechanism that acquires product-accompanying information, which is second information linked to the first information read by the information reading mechanism,
An information providing system comprising: a display mechanism for displaying the second information acquired by the information acquiring mechanism,
Product attribute information that is linked to the product identification information and includes at least one of provider information and product specification information, and customer attribute information that is linked to the customer identification information , such as customer personal information and customer purchase information. Information is selected by prioritizing from the product accompanying information based on information including at least one of history information and customer hobby/preference information ,
A catalog page of product incidental information is created from the selected information according to the priority,
A customer value-added information providing system in which the created catalog page of the product-related information is transmitted via the Internet. 7. The customer added value information providing system according to claim 6 , wherein a specific customer identification marker related to the customer identification information is attached to the product to be transported, the packaging exterior thereof, or the packaging body thereof. The product incidental information includes any one of a product handling description, a product manual, a safe use description, an assembly setting method, a delivery handling information, a repacking method, a reordering program, and a marketing research program.
The product accompanying information is claim, characterized in that it is intended to include any one of the three-dimensional image information and / or the three-dimensional moving image information and / or three-dimensional augmented reality information and / or three-dimensional virtual reality information including audio information 6 Alternatively, the customer value-added information providing system described in 7 . The information reading mechanism customer value-added information providing system according to any one of claims 6 to 8, characterized in that a wearable information terminal device. The transport Shipping, the customer value-added information providing Shitemu of any one of claims 6-9, characterized in that it comprises a rental product to be delivered to the customer. The product incidental information is image information including the handling caution information for recycling and/or rental products, the installation method, the assembly method, the video of the safe use instruction, the AR information, and the VR information, which is an image intended for the customer. customer value-added information providing system of the delivery of goods according to any one of claims 6 to 10 characterized in that contains value-added information that is not limited to the information.

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